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50 best Lunar New Year subject lines for sales in 2025

Reading Time: 5 minutes

The art of writing the perfect Lunar New Year email goes beyond simply sending well-wishes. It’s about creating meaningful connections during one of the most important cultural celebrations worldwide. 

To prepare your Lunar New Year marketing campaigns for 2025, you must choose appropriate email subject lines to engage with audiences across different Asian communities.

The Lunar New Year, falling on January 29, 2025, welcomes the Year of the Snake (also known as the Year of the Wood Snake or Green Snake). This celebration holds deep cultural significance in numerous countries, including:

  • China
  • Vietnam
  • Indonesia
  • Singapore
  • The Philippines
  • South Korea
  • Malaysia
  • Mongolia
  • Taiwan
  • Tibet

A Lunar New Year campaign allows you to connect with Asian consumers and demonstrate cultural awareness. 

Understanding your audience’s specific cultural context is essential. For instance, “Chinese New Year,” is used in China, while other regions use “Lunar New Year” or specific local terms. These include “Tết” in Vietnam and “Seollal” in South Korea. 

In this article, we’ll explore 50 Lunar New Year email subject lines to inspire your next campaign.

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Boost the performance of your next Lunar New Year email marketing campaign and increase engagement with these top-performing subject lines.

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What are the most common themes during the Lunar New Year?

The Lunar New Year has several cultural themes that are often celebrated. You can use these to figure out which products to promote or to help inspire your Chinese New Year subject lines.

Some of the most popular include:

  • Family reunion: The Lunar New Year is considered the most important holiday for family gatherings. Many people will travel long distances to be with their loved ones for the holiday.
  • New Year’s Eve dinner: On New Year’s Eve, families will have a big feast together to celebrate the end of the old year and the beginning of the new one. This year, Lunar New Year’s Eve falls on January 28.
  • Red decorations: Red is considered a lucky color in Chinese culture and is often used to decorate homes, businesses, and streets during the Lunar New Year.
  • Fireworks: Fireworks are a popular way to celebrate the Lunar New Year. They are believed to scare away evil spirits and bring good luck. You can pepper in fireworks emojis in your Lunar New Year subject lines.
  • Giving red envelopes: It is traditional to give red envelopes filled with money to children and unmarried adults as a sign of good luck.
  • Cleaning and spring cleaning: It is a traditional practice to do a deep cleaning of the home before the Lunar New Year starts so that you can sweep away any bad luck from the previous year and make way for good luck in the new year
  • Lion and dragon dance: The lion and dragon dance is a traditional Chinese performance that you can often see during the Lunar New Year. In the dance, skilled performers control a large lion or dragon puppet, and it’s believed to bring good luck and drive away evil spirits.
  • Food: It is traditional to eat specific foods that have symbolic meanings during the Lunar New Year, such as dumplings, fish, and nian gao (sticky rice cake).

General Lunar New Year subject lines

  1. Luck, prosperity, and discounts await this Lunar New Year!
  2. Wishing you wealth, wellness, and wonderful savings this Lunar New Year
  3. New year, new beginnings: Enjoy 15% off this Lunar New Year!
  4. Ring in good fortune with our Lunar New Year collection
  5. Welcome the Year of the Snake with exclusive savings!
  6. Lucky deals for a prosperous New Year ahead
  7. Start your Snake Year with spectacular savings
  8. Lunar New Year deals that shine brighter than firecrackers
  9. NEW: Lunar New Year gift bundles now 25% off
  10. Special delivery: Lunar New Year offers you’ll love

For expert tips and real-world examples on how to write standout email subject lines that work, check out this video:

Lunar New Year subject lines with emojis

  1. Slide into savings this Lunar New Year 🐍
  2. 🐍💰 Prosperity and good fortune in the Year of the Snake
  3. 🐍🛒 New year, new deals: Happy Lunar New Year from our store🧧
  4. Gung hay fat choy! 🐍🎁 Celebrate the Lunar New Year with us
  5. 🐍 The Lunar New Year sale you can’t miss 🎆
  6. 🧧🐍 Red envelopes and red deals for the Lunar New Year
  7. 🎁🐍 Celebrate the Lunar New Year with style!
  8. 🐍Happy Lunar New Year from our store!🧧
  9. 🕛 Three Hours Left: The Lunar New Year Sale
  10. Happy Lunar New Year! 🧧 Celebrate with savings

Lunar New Year subject lines for clothing stores

  1. Step into the new year with 15% off all shoes
  2. Lunar New Year fashion deals: up to 25% off
  3. Red envelopes, gold deals: Save on these jeans for Lunar New Year
  4. Prosperous style: Lunar New Year discounts on all shoes
  5. Celebrate the Year of the Snake with 15% off everything
  6. Good fortune and great fashion during this Lunar New Year
  7. New Year, new wardrobe: Lunar New Year sale on clothing
  8. Happy Lunar New Year from our fashion store: discounts of up to 25% off
  9. Lunar New Year wardrobe refresh: discounts of up to 25%
  10. Lunar New Year footwear fiesta: Sale ends soon!

Red and gold-themed Lunar New Year subject lines

  1. Slither into style! Red and gold deals coming your way
  2. Golden jeans for a golden year: Lunar New Year sale
  3. Shining gold deals for an auspicious Year of the Snake
  4. Gold or red? Why not both? Lunar New Year deals
  5. The red and gold standard for Lunar New Year jeans
  6. Celebrate Chinese New Year with these red-hot deals!
  7. Red and gold ties for a stylish New Year
  8. Winding deals for the Year of the Snake: Shop red and gold now
  9. Red envelopes, golden opportunities: New Year specials 
  10. Red and gold accessories for a prosperous Snake Year

Lunar New Year subject lines with a snake theme

  1. Glide into savings: 15% off all beauty products for the Year of the Snake!
  2. Year of the Snake, a year of transformative beauty deals
  3. Embrace renewal with these Lunar New Year savings
  4. Curl up with 15% off beauty products for Lunar New Year
  5. Renewal for silky beautiful skin: free shipping over $75
  6. Transform your beauty routine: 15% off 
  7. Wisdom meets beauty: Snake-year transformation sale
  8. Lunar New Year beauty sale: 15% off with code SNAKE25
  9. Strike like a snake with these Lunar New Year savings 
  10. Shed old routines: Refresh with Lunar New Year beauty deals

Wrap up

Creating the perfect Lunar or Chinese New Year email requires a blend of cultural awareness, creativity, and marketing savvy. 

In 2025, you can start by incorporating traditional elements like red, gold, and snake symbolisms into your Happy Lunar New Year email campaigns. This will ensure that your audience resonates deeply with your messages. 

Whether you’re targeting specific regions or running global campaigns, remember to adapt your Chinese New Year email subject lines to audience preferences and local customs.

The Lunar/Chinese New Year title ideas we’ve explored are a good starting point, ensuring your messages are both culturally relevant and compelling. 

Happy Lunar New Year!

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FAQs

1. How do you say Happy Lunar New Year in an email?

To wish someone a happy Lunar New Year in an email, you can say, “Happy Lunar New Year!” You could also say “Gong Xi Fa Cai” (Mandarin) or “Chúc Mừng Năm Mới” (Vietnamese). Consider your audience’s specific cultural background when choosing a more traditional greeting.

2. Should I include emojis in Lunar New Year subject lines?

Yes, including emojis in your Lunar New Year subject lines can make them more eye-catching and engaging.

Emojis like 🧧(red envelope), 🐍 (snake), or 🎆 (fireworks) can add festive flair and attract more attention. However, use them strategically and avoid overcrowding your subject lines with too many emojis.

3. When should I start sending Lunar New Year emails?

Start your Lunar New Year email campaigns at least two to three weeks before the holiday. This ensures your audience has ample time to engage with your promotions and plan their purchases

4. What keywords work for the Lunar New Year?

Keywords like “Lunar New Year sale,” “Chinese New Year deals,” “Year of the Snake specials,” “Spring Festival offers,” and “New Year promotions” are effective. You can also focus on terms like “prosperity,” “fortune,” “luck,” “new beginnings,” and “celebration.” Incorporating these into your Chinese New Year title ideas can improve visibility and engagement.

5. Can Lunar New Year campaigns work outside Asia?

Absolutely! Lunar New Year campaigns can be effective outside Asia, especially in regions with significant Asian communities. These include places in North America, Europe, and Australia with large Asian diaspora communities.

Tailoring your Lunar New Year campaigns to these audiences fosters inclusivity and allows you to tap into a worldwide market.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.