Complete comparison of 9 best Mailchimp alternatives in 2025

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Mailchimp alternatives are gaining popularity for good reasons. Despite being popular and effective, this email marketing platform still falls short for some users.

Limited customization, potentially high costs, and restricted automation options have left businesses searching for better Mailchimp alternatives.

The great news is that there are plenty of them that offer more flexibility, better features, and competitive pricing.

In this article, we explore nine excellent alternatives to Mailchimp to help you choose the one that best suits your budget, goals, and needs.

Best Mailchimp alternatives in 2025

1. Omnisend — Best for ecommerce businesses
2. Brevo — Best for easy segmentation
3. Moosend — Best for cost-effective email marketing
4. HubSpot — Best for large enterprises
5. Kit — Best for content creators
6. Constant Contact — Best for small businesses
7. GetResponse — Best for building a sales funnel
8. ActiveCampaign — Best for advanced email and SMS
9. MailerLite — Best free Mailchimp alternative

Pricing comparison of Mailchimp alternatives

When selecting from a host of Mailchimp alternatives, pricing is a critical factor to consider. Mailchimp’s recent price increases have pushed businesses to explore cost-effective options.

For businesses on a tight budget, Moosend is an attractive option with its competitive starting price of $9/month, paired with a comprehensive feature set. Brevo also stands out with its email-based pricing model, offering excellent value compared to the typical contact-based pricing.

Enterprise-level operations should consider HubSpot or ActiveCampaign, both of which offer advanced features but come at a premium price. For ecommerce businesses, Omnisend provides exceptional value, offering tailored features for online stores at a reasonable starting price point of $16/month.

Remember to consider the initial price and scale as the subscriber list grows. Many Mailchimp alternatives offer better pricing tiers for more extensive contact lists, especially Omnisend and Brevo.

Let’s look at how all the Mailchimp alternatives stack up based on pricing:

Mailchimp alternative	Entry plan	5,000 contacts	10,000 contacts	20,000 contacts	50,000 contacts	100,000 contacts
Mailchimp	$13	$100	$135	$285	$450	$800
Omnisend	$16	$81	$132	$265	$413	$900
Moosend	$9	$48	$88	$160	$315	$624
Brevo	$9	N/A	N/A	N/A	N/A	N/A
HubSpot	$20	$210	$410	$810	$2,010	$4,010
Kit	$29	$79	$119	$179	$379	$679
Constant Contact	$10.20	$68	$102	$195.50	$365.50	N/A
GetResponse	$19	$54	$79	$174	$299	$539
ActiveCampaign	$15	$79	$149	$311	$609	Custom
MailerLite	$10	$39	$73	$139	$289	$440

Features comparison of Mailchimp alternatives

Different businesses have different needs — a small business might prioritize ease of use, while an enterprise might need advanced segmentation and automation. So, when evaluating Mailchimp alternatives, the feature set is just as important as pricing.

For beginners, free Mailchimp alternatives like MailerLite offer an intuitive interface with essential features to help businesses grow. Meanwhile, Omnisend delivers an intuitive yet powerful set of tools specifically for ecommerce.

If you’re looking for comprehensive automation, ActiveCampaign and GetResponse stand out with their advanced workflow builders.

When considering SMS marketing, Omnisend, Brevo, and ActiveCampaign excel with built-in SMS capabilities, while Mailchimp charges extra for this feature.

With their extensive integration capabilities, tools like HubSpot and Constant Contact provide a cohesive ecosystem. This feature makes them ideal for businesses with complex tech stacks requiring seamless platform connectivity.

For those who need to connect their marketing with sales data, ActiveCampaign and HubSpot provide superior CRM integration. Let’s take a quick glance at the feature sets of the Mailchimp alternatives on this list:

Mailchimp alternative	Automation	Segmentation	SMS marketing	Integrations	Analytics
Mailchimp	Standard	Standard	Paid add-on	Extensive	Detailed
Omnisend	Pre-built	Advanced	Yes	130+	Advanced
Moosend	Advanced	Standard	No	82	Standard
Brevo	Advanced	Easy	Yes	150+	Basic
HubSpot	Multi-step	Advanced	Limited	100+	Detailed
Kit	Simple	Focused	No	Extensive	Standard
Constant Contact	Basic	Basic	Yes	300+	Basic
GetResponse	Visual builder	Marketing	Yes	170+	Customizable
ActiveCampaign	Advanced	Advanced	Yes	970+	Detailed
MailerLite	Simple	Basic	Yes	100+	Basic

Detailed overview of 9 best Mailchimp alternatives

Read our comprehensive comparison of each Mailchimp alternative, including user ratings and reviews. This detailed list of Mailchimp competitors in 2025 provides everything you need to make an informed decision.

1. Omnisend — Best for ecommerce businesses

Why choose this Mailchimp alternative?

Omnisend stands as a one-stop solution for ecommerce businesses. While Mailchimp offers general email marketing capabilities, Omnisend was built specifically with online stores in mind, providing specialized features that drive sales and improve customer retention.

The platform seamlessly integrates with all major ecommerce platforms, including Shopify, BigCommerce, and WooCommerce. As a leading Mailchimp alternative, it enables advanced product marketing and automated workflows driven by customer shopping behavior.

This ecommerce-first approach gives Omnisend a significant edge over Mailchimp, making it the superior choice for online retailers.

Omnisend pros vs. Mailchimp

• Superior ecommerce focus: Omnisend offers purpose-built features for online stores, including shoppable emails and automated product recommendations that Mailchimp lacks
• Advanced automation workflows: Omnisend offers pre-built automation sequences for cart abandonment, welcome series, and post-purchase follow-ups that are more intuitive and effective than Mailchimp’s automation builder
• True omnichannel marketing: Omnisend integrates email, SMS, web push notifications, and retargeting in one platform at no additional cost, while Mailchimp charges extra for SMS capabilities
• Centralized contact management: This Mailchimp alternative prevents duplicate contacts and unnecessary charges by maintaining a single customer profile across channels, unlike Mailchimp’s separate contact tracking
• More advanced segmentation: Omnisend offers deeper targeting options based on purchase history, browsing behavior, and engagement metrics that outperform Mailchimp’s basic segmentation capabilities
• Product picker feature: Unlike Mailchimp, Omnisend allows you to extract products directly from your store into email campaigns with a few clicks, saving significant time and ensuring up-to-date product information
  
  Here’s a look at what Omnisend’s product picker dashboard looks like:

Omnisend cons vs. Mailchimp

• Smaller template library: Omnisend offers fewer email templates than Mailchimp’s extensive gallery, although they are more ecommerce-focused
• Basic reporting on free plan: Free users have access to limited analytics compared to Mailchimp’s more detailed free reporting
• Less suitable for non-ecommerce: While Omnisend excels in ecommerce marketing, it may not be the ideal choice for non-ecommerce businesses, such as content creators or service-based companies

Omnisend vs. Mailchimp pricing

Omnisend offers a more straightforward pricing structure than Mailchimp, with plans that scale based on the number of contacts.

Plan	Omnisend	Plan	Mailchimp
Free	Up to 250 contacts, 500 emails/month	Free	Up to 500 contacts, 1,000 emails/month
Standard	$16/month for 500 contacts, 6,000 emails/month	Essentials	$13/month for 500 contacts
Pro	$59/month for 2,500 contacts and unlimited emails	Standard	$20/month for 500 contacts
		Premium	$350/month for 10,000 contacts and advanced features

User reviews about Omnisend vs. Mailchimp

• Omnisend ratings: 4.6 G2 rating | 4.3 Trustpilot | 4.7 Capterra | 4.7 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Users consistently rate Omnisend higher than Mailchimp, particularly on Shopify, where the integration quality is crucial for ecommerce businesses.

Reviewers frequently mention Omnisend’s superior ecommerce features, easier automation setup, and better customer support as key advantages over Mailchimp.

2. Brevo — Best for easy segmentation

Why choose this Mailchimp alternative?

Brevo stands out as a cost-effective Mailchimp alternative that excels in segmentation simplicity and multichannel marketing capabilities.

Unlike Mailchimp’s contact-based pricing, Brevo uses an email volume-based model, making it particularly attractive for businesses with large contact lists but moderate sending needs.

The platform’s intuitive segmentation tools allow marketers to target specific audience groups easily without needing advanced technical skills.

This approach to a simplified yet powerful segmentation approach gives it an edge over Mailchimp, making it a top choice for businesses looking to execute personalized campaigns without the added complexity.

Brevo pros vs. Mailchimp

• More generous free plan: Brevo’s free plan allows up to 300 emails/day with unlimited contacts, whereas Mailchimp restricts free users to 500 total contacts and 1,000 monthly emails
• Email-based pricing: Brevo charges based on email volume rather than contact count, making it a more cost-effective solution for businesses with large lists but lower sending frequency
• Multichannel support: This Mailchimp alternative provides SMS, chat, WhatsApp, and Facebook integration on all plans, while Mailchimp charges extra for SMS and offers fewer communication channels
• Transactional emails: Offers transactional email capabilities even on the free plan, a feature Mailchimp restricts to paid tiers
• Higher sending limits: This Mailchimp alternative allows for higher volume sending on comparable plan tiers, making it better for businesses that need to send frequent campaigns
• Straightforward segmentation: Offers intuitive segmentation tools that are easier to use than Mailchimp’s more complex segmentation options, making it accessible even for marketing beginners
  
  For instance, here’s a simple Brevo segmentation dashboard targeting customers who opened an email campaign but didn’t make a purchase on the same day:

Brevo cons vs. Mailchimp

• Limited design flexibility: This Mailchimp alternative offers fewer customization options for email templates compared to Mailchimp’s more extensive design capabilities
• Inconsistent email delivery rates: Some users report variable delivery performance compared to Mailchimp’s more consistent delivery rates
• Less intuitive interface: While functional, some users find Brevo’s interface less user-friendly than Mailchimp’s cleaner design

Brevo vs. Mailchimp pricing

Plan	Brevo	Plan	Mailchimp
Free	300 emails/day, unlimited contacts	Free	Up to 500 contacts, 1,000 emails/month
Starter	$9/month for 5,000 emails	Essentials	$13/month for 500 contacts
Business	$18/month for 5,000 emails	Standard	$20/month for 500 contacts
Enterprise	Custom price	Premium	$350/month for 10,000 contacts and advanced features

User reviews about Brevo vs. Mailchimp

• Brevo ratings: 4.5 G2 rating | 4.4 Trustpilot | 4.6 Capterra 4.9 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Users frequently praise Brevo for its pricing structure and value for money compared to Mailchimp.

Many reviewers highlight how much they appreciate paying based on email volume rather than contact count, especially businesses with large but less frequently emailed databases.

Here’s what one of the users on Reddit had to say when comparing Brevo to Mailchimp:

To learn more about how Brevo’s features compare to Mailchimp’s, check out this video for a detailed comparison of the top alternatives: 

3. Moosend — Best for cost-effective email marketing

Why choose this Mailchimp alternative?

While Mailchimp has steadily increased its prices over the years, Moosend has maintained competitive pricing while expanding its feature set. This makes it an attractive Mailchimp alternative for small businesses and startups with limited marketing budgets.

The platform delivers an impressive balance of affordability and functionality. It offers advanced features like AI-powered recommendations, sophisticated automation, and intuitive email building tools at a significantly lower price point than Mailchimp.

This value proposition makes Moosend an excellent choice for businesses seeking comprehensive email marketing capabilities without the premium price tag.

Moosend pros vs. Mailchimp

• More affordable pricing: This Mailchimp alternative offers similar core features to Mailchimp at nearly half the price across comparable plan tiers, giving budget-conscious businesses more bang for their buck
• No contact minimum on paid plans: Unlike Mailchimp, which requires payment for a minimum number of contacts, Moosend allows you to pay for your contact count
• AI-powered recommendation engine: Moosend includes AI-driven product recommendations in emails at no additional cost, while Mailchimp limits similar features to higher-tier plans
• No credit card required for trial: This Mailchimp alternative offers a 30-day, full-featured trial without requiring payment information, creating a risk-free testing experience
• User-friendly automation builder: Moosend provides an intuitive visual workflow builder that many users find easier to navigate than Mailchimp’s automation interface
  
  Here’s a sample flowchart demonstrating how to leverage Moosend’s automation workflow builder in your email marketing campaigns:

Moosend cons vs. Mailchimp

• Smaller template library: This Mailchimp alternative offers fewer pre-designed email templates compared to Mailchimp’s extensive template gallery
• No SMS marketing capabilities: Unlike Mailchimp, Moosend doesn’t offer integrated SMS marketing features for multi-channel campaigns
• Limited brand recognition: As a smaller player, Moosend has less market presence than Mailchimp, which can affect trust with some clients

Moosend vs. Mailchimp pricing

Plan	Moosend	Plan	Mailchimp
Free trial	30-day trial with no credit card	Free	Up to 500 contacts, 1,000 emails/month
Pro	$9/month for 500 subscribers	Essentials	$13/month for 500 contacts
Moosend +	Custom pricing	Standard	$20/month for 500 contacts
Enterprise	Custom pricing	Premium	$350/month for 10,000 contacts and advanced features

User reviews about Moosend vs. Mailchimp

• Moosend ratings: 4.7 G2 rating | 3.7 Trustpilot | 4.6 Capterra
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Users consistently praise Moosend for its exceptional value, with many reviewers highlighting how they receive enterprise-level features at a fraction of Mailchimp’s cost.

Small business owners particularly appreciate the straightforward pricing structure that eliminates surprises as their subscriber lists grow.

4. HubSpot — Best for large enterprises

Why choose this Mailchimp alternative?

Unlike email-first platforms, HubSpot delivers a comprehensive marketing ecosystem where email is just one component of a broader integrated strategy.

For businesses outgrowing Mailchimp’s capabilities, HubSpot offers enterprise-grade solutions that connect marketing efforts with sales, service, and content management under a unified platform.

What truly sets HubSpot apart is its ability to provide a complete view of the customer journey across all touchpoints.

While Mailchimp excels at standalone email campaigns, HubSpot enables sophisticated multi-channel marketing orchestration that aligns every customer interaction with your business goals.

This holistic approach makes HubSpot particularly valuable for mid-market and enterprise organizations with complex marketing needs.

HubSpot pros vs. Mailchimp

• Comprehensive CRM integration: HubSpot offers seamless marketing, sales, and service data integration and provides a 360-degree customer view that Mailchimp’s more limited CRM can’t achieve
• Advanced marketing automation: It provides sophisticated workflow automation with conditional branching and multi-trigger capabilities that surpass Mailchimp’s more basic automation options
• In-depth analytics and attribution: HubSpot delivers comprehensive performance tracking across the entire customer journey, whereas Mailchimp primarily focuses on email-specific metrics
• Content management system: HubSpot offers an integrated CMS Hub that connects website content directly to marketing campaigns, a capability Mailchimp lacks entirely
• Extensive training resources: This Mailchimp alternative provides a wealth of free education through HubSpot Academy, offering far more learning resources than Mailchimp’s knowledge base
• ABM capabilities: This Mailchimp alternative includes account-based marketing features for B2B companies, an area where Mailchimp falls notably short
  
  Here’s a look at HubSpot’s powerful ABM reporting dashboard, complete with detailed insights into customer journeys:

HubSpot cons vs. Mailchimp

• Significantly higher cost: Requires substantially higher investment than Mailchimp, particularly for accessing advanced features
• Steeper learning curve: This Mailchimp alternative demands more time and expertise to fully utilize compared to Mailchimp’s more intuitive interface
• Limited functionality on free plan: Offers fewer practical marketing tools on its free tier compared to Mailchimp’s more functional free option

HubSpot vs. Mailchimp pricing

Plan	HubSpot	Plan	Mailchimp
Free	Limited CRM features, 2,000 email/month	Free	Up to 500 contacts, 1,000 emails/month
Marketing Hub Starter	$20/month, 5x contact tier email/month	Essentials	$13/month for 500 contacts
Marketing Hub Professional	$890/month, 2,000 marketing contacts	Standard	$20/month for 500 contacts
Marketing Hub Enterprise	$3,600/month, 10,000 marketing contacts	Premium	$350/month for 10,000 contacts and advanced features

User reviews about HubSpot vs. Mailchimp

• HubSpot ratings: 4.4 G2 rating | 2.4 Trustpilot | 4.5 Capterra | 5.0 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Enterprise users consistently praise HubSpot for its comprehensive approach to marketing. Many highlight the value of having all customer data and interactions on one unified platform.

The ability to seamlessly connect marketing activities with sales follow-up receives particular acclaim from businesses focused on complex B2B sales cycles.

Here’s what one user had to say concerning the two tools:

5. Kit — Best for content creators

Why choose this Mailchimp alternative?

Designed with creators in mind, Kit (formerly ConvertKit) addresses the specific needs of bloggers, podcasters, course creators, and digital entrepreneurs in ways that Mailchimp’s general-purpose approach can’t match.

Where Mailchimp tries to be everything to everyone, Kit is laser-focused on empowering creators to build, nurture, and monetize their audiences through targeted content delivery.

The platform’s creator-centric philosophy shows in every feature, from simplified subscriber tagging to intuitive email sequences and direct digital product sales.

Content creators who struggle with Mailchimp’s business-oriented approach find Kit’s straightforward creator tools and audience-building capabilities refreshingly aligned with their workflow and business model.

Kit pros vs. Mailchimp

• Creator-focused platform: This Mailchimp alternative is built specifically for content creators rather than traditional businesses, with features optimized for audience building and content monetization
• Tag-based vs. list-based: Kit uses a more flexible tag-based subscriber system instead of Mailchimp’s rigid list structure, eliminating duplicate subscriber charges
• Built-in digital product sales: Kit provides native tools to sell digital products, courses, and subscriptions without requiring third-party integrations as Mailchimp does
• Clean, subscriber-friendly emails: Kit generates cleaner, more deliverable emails without the promotional badges and footers that Mailchimp adds to messages on lower-tier plans
• Better text-based emails: The platform excels at delivering the clean, personal-feeling text emails that creators prefer, compared to Mailchimp’s more design-heavy approach
• Simplified automation builder: This Mailchimp alternative offers an intuitive visual automation builder that many creators find easier to use than Mailchimp’s more complex workflow editor
  
  Take a look at this simplified welcome series automation builder sample from Kit:

Kit cons vs. Mailchimp

• Limited design options: Kit offers fewer visual customization options and templates compared to Mailchimp’s extensive design capabilities
• Higher pricing per subscriber: Generally more expensive than Mailchimp at comparable subscriber levels, though with no charges for duplicate subscribers
• No built-in SMS marketing: This Mailchimp alternative lacks integrated SMS capabilities that Mailchimp offers through paid add-ons

Kit vs. Mailchimp pricing

Plan	Kit	Plan	Mailchimp
Free	Up to 10,000 subscribers for newsletters	Free	Up to 500 contacts, 1,000 emails/month
Creator	$29/month for up to 1,000 subscribers	Essentials	$13/month for 500 contacts
Creator Pro	$59/month for up to 1,000 subscribers	Standard	$20/month for 500 contacts
		Premium	$350/month for 10,000 contacts and advanced features

User reviews about Kit vs. Mailchimp

• Kit ratings: 4.4 G2 rating | 2.4 Trustpilot | 4.6 Capterra
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Content creators consistently praise Kit for its intuitive interface and creator-focused approach.

Many reviewers who switched from Mailchimp highlight the freedom from list-based subscriber management as a major benefit. They appreciate how Kit eliminates duplicate subscriber charges through its tag-based system.

Check out this review from a user of both platforms:

6. Constant Contact — Best for small businesses

Why choose this Mailchimp alternative?

With over two decades in the email marketing industry, Constant Contact has evolved into a mature platform that combines reliability with an impressive array of professionally designed templates.

While Mailchimp has expanded into various marketing channels, Constant Contact has maintained its focus on delivering a rock-solid email marketing solution that small businesses can depend on.

The platform shines particularly bright for small businesses and nonprofits that need beautiful, ready-to-use email designs without hiring a designer. With over 200 customizable templates, which far outpace Mailchimp’s selection, Constant Contact makes it easy for marketing beginners to create polished, results-driven campaigns.

The addition of event management tools further distinguishes Constant Contact from Mailchimp for businesses that regularly host webinars or in-person events.

Constant Contact pros vs. Mailchimp

• Exceptional ease of use: Constant Contact provides a more intuitive interface with a gentler learning curve than Mailchimp, making it ideal for small business owners with limited technical experience
• Reliable deliverability: Constant Contact maintains consistently strong deliverability rates and sender reputation, which is a common pain point some users experience with Mailchimp
• Social media ad integration: It includes Facebook and Instagram ad campaign creation and management directly within the platform at lower price points than Mailchimp
• Comprehensive phone support: This Mailchimp alternative provides live phone support on all paid plans, while Mailchimp limits support to email and chat options
• Event management tools: Constant Contact includes built-in event promotion, registration, and ticketing features that Mailchimp lacks entirely
  
  For example, here’s a sample Constant Contact dashboard showcasing the creation of a new event, with previously activated events displayed for easy reference:

Constant Contact cons vs. Mailchimp

• More limited automation capabilities: Constant Contact offers less sophisticated automation workflows compared to Mailchimp’s more advanced automation options
• Basic segmentation: This Mailchimp alternative features fewer segmentation options than Mailchimp’s more powerful targeting capabilities
• Higher entry-level pricing: Generally, Constant Contact costs more than Mailchimp for comparable subscriber counts at entry tiers

Constant Contact vs. Mailchimp pricing

Plan	Constant Contact	Plan	Mailchimp
Free trial	14-day free trial only	Free	Up to 500 contacts, 1,000 emails/month
Lite	$10.20/month for up to 500 contacts	Essentials	$13/month for 500 contacts
Standard	$29.75/month for up to 500 contacts	Standard	$20/month for 500 contacts
Premium	$68/month for up to 500 contacts	Premium	$350/month for 10,000 contacts and advanced features

User reviews about Constant Contact vs. Mailchimp

• Constant Contact ratings: 4.1 G2 rating | 4.5 Trustpilot | 4.3 Capterra | 3.3 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Small business owners consistently praise Constant Contact for its exceptional ease of use and customer support.

Many reviewers mention switching from Mailchimp specifically for the superior template options and more accessible support channels. They particularly value the option to speak with a real person when issues arise.

Check the review below of a user who has used both platforms:

7. GetResponse — Best for building a sales funnel

Why choose this Mailchimp alternative?

GetResponse has gone from a simple email marketing tool to a comprehensive marketing solution, giving it a distinct advantage for businesses focused on conversion-driven marketing.

While Mailchimp offers basic email capabilities with limited sales integration, GetResponse provides a comprehensive conversion funnel toolset that guides prospects from discovery to purchase within a single platform.

The standout feature of GetResponse is its purpose-built sales funnel creator, which simplifies lead generation, nurturing, and conversion.

This integrated approach eliminates the need to cobble together multiple tools and platforms to create a complete sales process. This is a common challenge for Mailchimp users, who must rely heavily on third-party integrations to achieve similar functionality.

GetResponse pros vs. Mailchimp

• Integrated funnel builder: GetResponse offers a dedicated visual sales funnel creator that connects landing pages, emails, and automated sequences in ways Mailchimp can’t match without third-party tools
• Advanced automation scenarios: Provides more sophisticated automation triggers and conditions than Mailchimp’s more limited workflow options
• Conversion-focused landing pages: This Mailchimp alternative delivers more conversion-optimized landing page templates and A/B testing capabilities than Mailchimp’s more basic landing page tools
• Website builder functionality: GetResponse includes a simple website builder option that Mailchimp doesn’t offer, allowing businesses to create connected marketing assets within one platform
• Better autoresponder sequences: GetResponse offers more flexible and powerful autoresponder capabilities for nurturing leads compared to Mailchimp’s more basic automated sequences
• Paid webinar functionality: This Mailchimp alternative enables monetized webinars with payment processing integration, a revenue stream not supported by Mailchimp
• Webinar hosting capabilities: GetResponse includes native webinar functionality for up to 1,000 attendees, a feature entirely absent from Mailchimp’s offering
  
  Here’s a look at the varied settings of GetResponse’s webinar hosting:

GetResponse cons vs. Mailchimp

• Steeper learning curve: This Mailchimp alternative requires more time to master compared to Mailchimp’s more intuitive interface, particularly for beginners
• No permanent free plan: GetResponse only offers a 30-day free trial versus Mailchimp’s permanent free tier for up to 500 contacts
• Less intuitive email editor: GetResponse features a more complex email editor that some users find less user-friendly than Mailchimp’s drag-and-drop builder

GetResponse vs. Mailchimp pricing

Plan	GetResponse	Plan	Mailchimp
Free trial	30-day free trial only	Free	Up to 500 contacts, 1,000 emails/month
Starter	$19/month for up to 1,000 contacts	Essentials	$13/month for 500 contacts
Marketer	$59/month for up to 1,000 contacts	Standard	$20/month for 500 contacts
Creator	$69/month for up to 1,000 contacts	Premium	$350/month for 10,000 contacts and advanced features
Enterprise	Custom pricing

User reviews about GetResponse vs. Mailchimp

• GetResponse ratings: 4.3 G2 rating | 4.1 Trustpilot | 4.2 Capterra | 3.8 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Users focused on conversion marketing consistently praise GetResponse for its comprehensive sales funnel capabilities.

Many reviewers who switched from Mailchimp highlight the significant advantage of having landing pages, email marketing, and automation tools designed to work together seamlessly in the sales process.

See what one of the users had to say about GetResponse compared to Mailchimp:

8. ActiveCampaign — Best for advanced email and SMS

Why choose this Mailchimp alternative?

Taking marketing automation to professional heights, ActiveCampaign goes beyond Mailchimp’s basic automation capabilities with enterprise-grade customer experience control.

The platform redefines automation by integrating CRM data, behavioral tracking, and predictive sending to craft hyper-personalized customer journeys — something Mailchimp’s more basic tools simply can’t achieve.

For marketers outgrowing Mailchimp’s limitations, ActiveCampaign provides a powerful toolset needed to deliver the right message to the right person at exactly the right moment.

The platform’s machine learning capabilities and intricate conditional logic options enable marketers to create dynamic campaigns that adapt in real time based on individual customer behaviors, preferences, and journey stages.

ActiveCampaign pros vs. Mailchimp

• Superior automation intelligence: ActiveCampaign offers vastly more powerful automation capabilities with conditional branching, split testing of entire workflows, and behavioral triggers that far exceed Mailchimp’s options
• True CRM integration: ActiveCampaign provides a fully integrated CRM with sales automation and pipeline management, unlike Mailchimp’s more limited contact management features
• Advanced segmentation capabilities: This Mailchimp alternative enables complex, multi-conditional segmentation with behavioral, transactional, and engagement filters that surpass Mailchimp’s segmentation options
• Site tracking and event monitoring: ActiveCampaign includes comprehensive website and app behavior tracking that integrates directly with automation workflows, providing deeper insights than Mailchimp’s more basic site tracking
• Customer experience automation: ActiveCampaign offers tools to automate entire customer journeys across email, SMS, chat, and site messaging in ways not possible with Mailchimp
• Extensive attribution tracking: This Mailchimp alternative provides more detailed attribution models and revenue tracking across multiple touchpoints compared to Mailchimp’s more limited attribution capabilities
  
  Here’s a look at a few of ActiveCampaign’s notable integrations. This Mailchimp alternative also provides powerful filtering features for easier identification:

ActiveCampaign cons vs. Mailchimp

• Significant learning curve: Requires substantial time investment to master compared to Mailchimp’s more straightforward interface
• Higher price point: Generally more expensive than Mailchimp for similar contact counts, especially at lower tiers
• No free plan: This Mailchimp alternative only offers a 14-day trial rather than a permanent free tier like Mailchimp

ActiveCampaign vs. Mailchimp pricing

Plan	ActiveCampaign	Plan	Mailchimp
Free trial	14-day free trial only	Free	Up to 500 contacts, 1,000 emails/month
Starter	$15/month for 1,000 contacts	Essentials	$13/month for 500 contacts
Plus	$49/month for 1,000 contacts	Standard	$20/month for 500 contacts
Pro	$79/month for 1,000 contacts	Premium	$350/month for 10,000 contacts and advanced features
Enterprise	$145/month for 1,000 contacts

User reviews about ActiveCampaign vs. Mailchimp

• ActiveCampaign ratings: 4.5 G2 rating | 3.1 Trustpilot | 4.6 Capterra | 4.3 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Marketing professionals with advanced needs consistently praise ActiveCampaign for its automation capabilities.

Many reviewers who transitioned from Mailchimp highlight the dramatic improvement in campaign performance after implementing ActiveCampaign’s more sophisticated targeting and personalization features.

Here’s what the latest review says about ActiveCampaign:

9. MailerLite — Best free Mailchimp alternative

Why choose this Mailchimp alternative?

In the crowded field of email marketing platforms, MailerLite has carved out a unique position by delivering premium features at remarkably accessible price points.

For businesses seeking Mailchimp’s functionality without the steadily increasing costs, MailerLite is a refreshingly straightforward Mailchimp alternative that strips away complexity while preserving essential marketing capabilities.

MailerLite’s USP is its balance of simplicity and power. While Mailchimp has become more complex with feature expansions, MailerLite retains a clean, intuitive interface that allows newcomers to master the platform quickly.

The platform’s generous free tier provides small businesses with substantially more value than Mailchimp’s more restrictive free option.

MailerLite pros vs. Mailchimp

• More generous free plan: This Mailchimp alternative offers up to 1,000 subscribers and 12,000 monthly emails on the free plan, doubling Mailchimp’s free limit of 500 contacts and 1,000 emails
• Cleaner, more intuitive interface: MailerLite provides a streamlined user experience with less clutter than Mailchimp’s increasingly complex interface
• Unlimited emails on paid plans: It includes unlimited email sends on all paid plans, unlike Mailchimp, which restricts email volume even on paid tiers
• Free landing page builder: MailerLite includes unlimited landing pages on the paid plans and one website on the free plan, a feature Mailchimp restricts on lower tiers
• Lower pricing at scale: This Mailchimp alternative offers significantly better pricing than Mailchimp as subscriber counts increase, especially for mid-sized lists
• Built-in survey tool: MailerLite features a native survey creation tool across all plans, whereas Mailchimp requires third-party integration for advanced surveys
  
  Here’s a sample of what goes on behind the scenes with MailerLite’s in-built survey engine:

MailerLite cons vs. Mailchimp

• Fewer templates: MailerLite offers a smaller selection of pre-designed templates compared to Mailchimp’s more extensive template library
• Limited integration options: This Mailchimp alternative features fewer native integrations than Mailchimp’s broader ecosystem of app connections
• Less detailed analytics: MailerLite offers more streamlined reporting that lacks some of the depth available in Mailchimp’s analytics

MailerLite vs. Mailchimp pricing

Plan	MailerLite	Plan	Mailchimp
Free	Up to 1,000 subscribers, 12,000 emails/month	Free	Up to 500 contacts, 1,000 emails/month
Growing Business	$10/month for 500 subscribers	Essentials	$13/month for 500 contacts
Advanced	$20/month for 500 subscribers	Standard	$20/month for 500 contacts
		Premium	$350/month for 10,000 contacts and advanced features

User reviews about MailerLite vs. Mailchimp

• MailerLite ratings: 4.6 G2 rating | 4.4 Trustpilot | 4.7 Capterra | 3.3 Shopify
• Mailchimp ratings: 4.4 G2 rating | 1.3 Trustpilot | 4.5 Capterra | 4.2 Shopify

Small business owners and solopreneurs consistently praise MailerLite for its exceptional value and ease of use. Many reviewers who switched from Mailchimp highlight the significant cost savings and more straightforward interface as key reasons for their transition.

The platform receives particularly strong feedback for its clean email editor and responsive support, with users appreciating the option to create professional-looking campaigns quickly without wrestling with complex design tools.

Best free Mailchimp alternative

Choosing the ideal free Mailchimp alternative depends on your specific needs, as each platform excels in different areas. This makes them better suited for various business types.

• Best for ecommerce businesses: Omnisend’s free plan includes up to 250 contacts and 500 emails/month with ecommerce-specific features ideal for online retailers
• Best for scalability: Brevo provides 300 emails/day with unlimited contacts, which is perfect for businesses with more extensive frequently emailed databases
• Best for content creators: Kit’s exceptional free plan supports up to 10,000 subscribers for newsletters, making it ideal for bloggers and podcasters
• The all-in-one tool: HubSpot offers CRM, email marketing, and sales features in a free plan that scales with your business
• Most user-friendly: MailerLite combines 1,000 subscribers and 12,000 monthly emails with an intuitive interface that beginners can master quickly

Why look for Mailchimp alternatives

Mailchimp has long been a prominent player in the email marketing industry. However, multiple factors have prompted users to explore alternative platforms.

Let’s take a look at these factors below:

• Price increases: Over the years, Mailchimp has adjusted its pricing, affecting its affordability for many users. For instance, the Standard plan increased from $17 to $20/month in 2024.
• Limited free plan: Mailchimp’s free plan allows up to only 500 contacts and 1,000 emails/month, with a daily capacity of 500 emails. Also, this plan offers limited features, such as basic templates and restricted access to automation tools.
• Restricted customer support: Users on Mailchimp’s free plan receive email support only for the first 30 days. After this period, assistance is limited to self-help resources and community forums.
• Integration challenges: Some users have reported difficulties integrating Mailchimp with platforms like Shopify. This can hinder seamless marketing operations.
• User interface complexities: Mailchimp’s interface has been described as cluttered and overwhelming, particularly for newcomers. This has made navigation and utilization of features challenging.
• Basic email templates: The platform’s free plan offers only basic templates, which may limit users’ ability to create visually appealing and engaging emails. Users may need to invest in third-party design tools or upgrade to paid plans.

If you’re curious about Mailchimp’s email templates and its features, this review by Omnisend provides valuable insights. Watch the video below to see what we discovered:

Our methodology

To identify the best competitors of Mailchimp, we employed a rigorous evaluation process. Our team conducted in-depth research, examining crucial aspects like feature sets, pricing structures, and user feedback.

We tested several platforms to gauge their user-friendliness and overall performance. We also analyzed various user and expert reviews to understand each alternative’s strengths and limitations.

We considered insights from many sources and our own experience. This allowed us to provide a well-rounded assessment of the top Mailchimp alternatives in the market.

In addition, we constantly monitor trends and update the information in this article so you get the latest information on these platforms.

Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

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