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See FeaturesBest Mailchimp alternatives in 2025: Top competitors reviewed
Mailchimp alternatives are gaining popularity for good reasons. Despite being popular and effective, the email marketing platform still falls short for some users.
Limited customization, potentially high costs, and restricted automation options have left businesses searching for better alternatives.
The great news is that there are plenty of Mailchimp alternatives that offer more flexibility, better features, and competitive pricing.
In this article, we explore eight excellent alternatives to Mailchimp to help you choose the one that best suits your budget, goals, and needs.
This article was reviewed in January 2025. We updated the pricing and included more details about each Mailchimp alternative’s pros and cons, what users are saying, and a summary of the best free Mailchimp alternatives on the market.
What are the best Mailchimp alternatives?
- Omnisend — Best for ecommerce businesses
- Brevo — Best competitor for easy segmentation
- HubSpot — Best for large enterprises
- Kit (formerly ConvertKit) — Best for content creators
- Constant Contact — Best for many template options
- GetResponse — Best for building a sales funnel
- ActiveCampaign — Best for advanced email and SMS
- MailerLite — Best free Mailchimp alternative
Pricing comparison of Mailchimp alternatives
Pricing is crucial when choosing an email marketing platform. Each of these eight competitors of Mailchimp provides unique pricing plans and features, catering to different needs and budgets. For example, Omnisend has all the automation features ecommerce brands need for successful marketing campaigns.
In the table below, we break down the pricing options of top Mailchimp alternatives to help you make an informed decision.
Mailchimp Competitor | Free plan | Entry plan (per month) | Entry plan inclusions | Standout features |
Omnisend | Yes | $16 | 500 contacts, 6,000 emails, unlimited web push notifications,1,000 published reviews, 24/7 priority support, gifted $1 in SMS credits | Omnichannel marketing, advanced segmentation, better automation |
Brevo | Yes | $9 | 5,000 emails, no daily sending limit, 24/7 email support, basic reporting and analytics | Advanced automation, multichannel communication, CRM integration |
HubSpot | Yes | $20 | 1,000 marketing contacts, email and in-chat support, messaging insights | Scalable free plan, CRM integration, detailed reporting and analytics |
Kit (formerly ConvertKit) | Yes | $15 | Unlimited email sequences, unlimited visual automations, free recommendations, third-party integrations | Simple automation, creator-focused, landing page builder |
Constant Contact | No | $12 | One user, 1 GB storage, self-service, live chat and phone support | Event management tools, social media ad integration, user-friendly drag-and-drop editor |
GetResponse | No | $19 | Unlimited newsletters, unlimited landing pages, 24/7 chat support, signup forms, and popups | Advanced segmentation, conversion funnel builder, comprehensive marketing tools |
ActiveCampaign | No | $15 | 10x contact limit, one user, unlimited actions, landing pages, standard segmentation | Customer experience tools, integrated CRM, omnichannel messaging |
MailerLite | Yes | $10 | Unlimited monthly emails, three users, 24/7 email support | Email verification, affordable pricing, ease of use |
Features comparison of Mailchimp alternatives
As you evaluate various email marketing platforms, it’s important to consider not just the pricing but also the features that make it valuable.
In the table below, we analyze the key features of top Mailchimp alternatives to help you choose the one that’s best aligned with your business needs.
Mailchimp Competitor | Automation | Segmentation | SMS marketing | Integrations | A/B testing | Analytics |
Omnisend | Pre-built | Advanced | Yes | 130+ | Yes | Advanced |
Brevo | Advanced | Easy | Yes | 60+ | Yes | Basic |
HubSpot | Multi-step | Advanced | Limited | Extensive | Yes | Detailed |
Kit (formerly ConvertKit) | Simple | Focused | No | Extensive | Yes | Standard |
Constant Contact | Basic | Basic | Yes | 5,000+ | Yes | Basic |
GetResponse | Visual builder | Marketing | Yes | 1,000+ | Yes | Customizable |
ActiveCampaign | Advanced | Advanced | Yes | 800+ | Yes | Comprehensive |
MailerLite | Simple | Basic | Yes | 1,000+ | Yes | Basic |
Detailed overview of 8 best Mailchimp competitors
Read our comprehensive review of each alternative, including user ratings and reviews. This detailed list of Mailchimp competitors in 2025 provides everything you need to make an informed decision.
1. Omnisend — Best for ecommerce businesses
Pricing: Free plan available, with paid plans starting at $16/month for 500 contacts
Ratings: 4.6 G2 rating | 4.2 Trustpilot | 4.7 Capterra | 4.7 Shopify

Why choose this Mailchimp competitor
Omnisend stands out as one of the best Mailchimp alternatives with its advanced email automation features and seamless ecommerce integrations.
Here are some other reasons Omnisend is one of the strongest alternatives to Mailchimp:
- Advanced automation capabilities: Omnisend offers advanced pre-built automation workflows for customer re-engagement, welcome series, and cart abandonment. This is especially useful for ecommerce brands looking to improve conversions with minimal effort.
- Omnichannel marketing: Omnisend goes beyond just emails. You can integrate SMS, push notifications, and even Facebook and Google retargeting. With this omnichannel approach, you have a more comprehensive toolkit than Mailchimp’s services, which are currently limited to emails and SMS.
- Comprehensive segmentation and personalization: Omnisend offers unlimited segmentation options based on purchase history, onsite customer behavior, life cycle, and more. With these options, you can create highly targeted campaigns. While Mailchimp has improved its segmentation features, they remain more basic compared to Omnisend’s, particularly in terms of depth and customization.
- Ease of use and tailored templates: Omnisend’s intuitive interface, drag-and-drop email builder, and extensive library of professionally-made templates make it easy for you to create visually appealing campaigns. In addition, Omnisend offers a Product Picker that allows you to easily pull products from your website into an email in just a minute. This way, you don’t have to manually copy them.
- Extensive support and features in the free plan: Mailchimp’s free plan only provides 30 days of email support. On the other hand, Omnisend provides 24/7 support with an average response time of four minutes or less. Omnisend’s free plan also offers automation and SMS marketing capabilities, offering more flexibility and value for startups or businesses with a small team.

Omnisend pros and cons
Pros | Cons |
Intuitive interface | Limited reporting options on the free plan |
Advanced automation workflows | Limited A/B testing options |
Omnichannel marketing options (email, SMS, push) | Smaller template library compared to Mailchimp |
Cost-effective, with more features in the free plan | |
Offers easy and centralized contact management, preventing duplicate contacts and avoiding unnecessary charges, unlike Mailchimp |
Omnisend pricing
Omnisend offers one free plan and two paid plans:
- Free: Up to 500 emails and push notifications per month
- Standard: $16/month and includes $1 in gifted SMS credits, 6,000 emails/month, 24/7 support, and 1,000 published reviews
- Pro: $59/month and includes unlimited emails, $59 bonus SMS credits, and advanced reporting
User reviews about Omnisend vs. Mailchimp
Users find Omnisend more advanced and tailored for ecommerce than Mailchimp. Omnisend stands above Mailchimp for its sophisticated analytics and reporting that provide deeper insights into audience behavior.

2. Brevo — Best competitor for easy segmentation
Pricing: Free plan, with paid plans starting at $9/month for 5,000 emails
Ratings: 4.5 G2 rating | 4.3 Trustpilot | 4.6 Capterra 4.9 Shopify

Why choose this Mailchimp competitor
Brevo is one of the top alternatives to Mailchimp, especially for those looking for a cost-effective multichannel marketing tool. Here’s why Brevo stands out as a Mailchimp competitor:
- Advanced marketing automation: Brevo offers improved automation workflows at a lower price. These workflows include customer journey mapping and behavior-based triggers, which are available only on Mailchimp’s higher-tier plans.
- Higher limits in the free plan: Mailchimp’s free plan includes up to 500 emails/day but limits access to advanced features. Brevo, on the other hand, offers a more comprehensive free plan with features like customizable email templates, a drag-and-drop editor, and SMS and WhatsApp campaign options.
- CRM integration: Brevo includes built-in CRM tools for managing customer relationships and tracking engagement. On the other hand, Mailchimp offers marketing CRM and audience management tools, which aren’t similar to a fully built-in CRM system.
- Multichannel communication: Brevo supports email, SMS, chat, push, and WhatsApp integration. These features provide users with more diverse communication options than Mailchimp.
The image below shows the various marketing channels Brevo offers:

Brevo pros and cons
Pros | Cons |
Multichannel support (email, SMS, chat) | Limited reports on the lower plans |
Built-in CRM functionality | Limited A/B testing options on lower plans |
Solid workflow automation options | Email delivery rate tends to vary |
Transactional emails on free plan |
Brevo pricing
Brevo offers one free plan and three paid plans:
- Free: For 300 emails/day
- Starter: $9/month
- Business: $18/month
- Enterprise: Custom pricing
Pay attention to Brevo’s pricing — it’s based on the number of emails sent, not the size of your contact list. This pricing model is more convenient for occasional senders.
User reviews about Brevo vs. Mailchimp
Many users find Brevo to be one of the best free Mailchimp alternatives due to its affordability and user-friendly interface. The platform is praised for its straightforward campaign management tools and valuable features like email automation and analytics, which help businesses improve engagement.
Here’s what one of the users on Reddit had to say when comparing Brevo to Mailchimp:

To learn more about how Brevo’s features compare to Mailchimp’s, check out this video for a detailed comparison of the top alternatives:
3. HubSpot — Best for large enterprises
Pricing: Free plan, with paid plans starting at $20/month for 1,000 contacts
Ratings: 4.4 G2 rating | 2.6 Trustpilot | 4.5 Capterra | 5.0 Shopify

Why choose this Mailchimp competitor
HubSpot is an all-in-one marketing, sales, and customer service platform that can support the needs of both SMBs and enterprises. Here’s what makes HubSpot one of the top Mailchimp competitors:
- Comprehensive marketing suite: HubSpot has a suite of tools for CRM, SEO, and ad management. This means it can help large teams handle complex marketing tasks from a single place, simplifying workflows.
- Smooth CRM integration: The CRM works seamlessly with marketing tools, allowing teams to manage contacts and customer journeys in one place. This makes it easier to create personalized campaigns and keep track of customer interactions.
- Powerful automation tools: Designed with enterprises in mind, the automation capabilities include behavioral tracking, lead scoring, and customizable workflows. These features make it easier to nurture leads and engage customers as the business scales.
- Scalable free plan: HubSpot’s free plan provides essential marketing tools that can adapt as needs grow. This scalability makes it a good fit for both initial setup and more complex operations.
- Detailed reporting and analytics: The cross-platform marketing and sales report by HubSpot enables teams to make data-driven decisions. This helps with strategic planning and provides performance insight.
Here’s an example of a detailed analytic report provided by HubSpot:

HubSpot pros and cons
Pros | Cons |
Comprehensive marketing suite | Higher pricing for premium features |
Built-in CRM with contact management | Limited customization in lower plans |
In-depth reporting and analytics | Steeper learning curve |
Advanced automation and workflows |
HubSpot pricing
HubSpot comes with a free plan and three paid subscriptions:
- Free: For up to 2,000 email sends/month
- Marketing Hub Starter: $20/month
- Starter Customer Platform: $20/month
- Marketing Hub Professional: $890/month
- Marketing Hub Enterprise: $3,600/month
User reviews about HubSpot vs. Mailchimp
For many users, both HubSpot and Mailchimp are valuable in their own measures. Mailchimp is praised for its simplicity and ease of use, making it a great option for those focused primarily on email marketing.
HubSpot, on the other hand, provides a more comprehensive set of tools, including powerful CRM and advanced lead management features. The tool caters to businesses with broader needs.
Here’s what one user had to say concerning the two tools:

4. Kit (formerly ConvertKit) — Best alternative for content creators
Pricing: Free plan for up to 10,000 subscribers and two paid plans starting at $15/month
Ratings: 4.4 G2 rating | 2.6 Trustpilot | 4.7 Capterra

Why choose this Mailchimp competitor
Formerly known as ConvertKit, Kit is an email-focused platform specifically designed for creators. It’s equipped with features that help creators grow their business.
Here are some noteworthy features:
- Creator-focused platform: Unlike Mailchimp, which targets a wider range of users, Kit is specifically designed for content creators. Freelancers, bloggers, and influencers can use the platform to build and nurture their target audience.
- Simple automation: Kit’s visual automation builder allows you to create targeted email sequences based on subscriber actions. This helps you send personalized content without going through Mailchimp’s complex workflows.
- Subscriber tagging and segmentation: Kit offers subscriber tagging to easily manage and target specific audience segments. You can segment your audience based on purchase history, engagement, and behavior.
- Generous free plan for beginners: Kit’s free plan includes essential email marketing features for up to 10,000 subscribers. This feature makes it one of the best free Mailchimp alternatives for rising content creators.
- Landing page and form builder: Kit offers 50+ landing page templates for podcasts, webinars, events, newsletter collections, waitlists, ebooks, etc. This feature enables content creators to grow their subscriber lists without a website.
Below are some of the landing page templates you’ll find on the platform:

Kit pros and cons
Pros | Cons |
Creator-focused platform | Higher pricing for larger lists |
Generous free plan for up to 10,000 subscribers | Limited design customization |
Easy tagging and automation | Poor compatibility with other marketing channels |
User-friendly landing pages and forms |
Kit pricing
Kit offers a free plan and two subscription plans:
- Newsletters: Free for up to 10,000 subscribers
- Creator: $15/month
- Creator Pro: $29/month
User reviews about Kit vs. Mailchimp
Kit is more flexible and creator-focused than Mailchimp. It stands out for its generous free plan and more powerful automations in paid plans. This makes it a better choice for content creators managing growing subscriber lists.
Check out this review from a user of both platforms:

5. Constant Contact — Best for many template options
Pricing: A 14-day free trial, with three plaid plans starting at $12/month
Ratings: 4.0 G2 rating | 4.4 Trustpilot | 4.3 Capterra | 3.3 Shopify

Why choose this Mailchimp competitor
Constant Contact is a reliable alternative to Mailchimp, offering comprehensive email marketing tools for small businesses.
Here are the key features that set Constant Contact apart:
- Event management tools: This standout feature allows you to promote, manage, and track online or in-person events. You can create event invitations, accept RSVPs, and track registrations directly within the platform — a feature that Mailchimp lacks.
- User-friendly drag-and-drop editor: Constant Contact’s email builder is highly intuitive. This makes it easy for beginners to design professional emails.
- Social media ad integration: Constant Contact simplifies multichannel marketing by letting you create and track social media ad campaigns, such as Facebook and Instagram ads, alongside your email efforts. This integration helps expand your reach without additional tools.
- Extensive template library: The platform boasts 200+ pre-designed email templates for various industries and occasions (see image below). This gives you ample options that suit your branding and messaging needs.

Constant Contact pros and cons
Pros | Cons |
User-friendly interface suitable for beginners | Limited advanced automation |
Event management tools to promote and manage events seamlessly | Fewer analytics tools and insights |
An extensive template library with easy customization options | No free plan available |
Easy-to-use drag-and-drop builder |
Constant Contact pricing
Constant Contact offers three main pricing tiers:
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
User reviews about Constant Contact vs. Mailchimp
Compared to Mailchimp, users find Constant Contact to be a more stable choice, especially when dealing with challenges like switching providers. Despite Mailchimp improving its features, some users still prefer Constant Contact’s consistency and reliability over the years.
Check the review below of a user who has used both platforms:

6. GetResponse — Best for building a sales funnel
Pricing: 30-day free trial, with paid plans starting at $19/month
Ratings: 4.3 G2 rating | 3.9 Trustpilot | 4.2 Capterra

Why choose this Mailchimp competitor
GetResponse is a solid Mailchimp alternative because of its comprehensive marketing solution and advanced automation features.
The platform offers additional features that position it as a leading Mailchimp competitor. They include:
- Comprehensive marketing tools: Unlike Mailchimp, GetResponse offers a complete suite that includes online courses, webinars, and a CRM. This brings all the tools you need to grow your business into one platform.
- Advanced segmentation and automation: GetResponse provides an intuitive visual workflow builder with more advanced automation options than Mailchimp. You can create detailed customer journeys based on subscriber actions.
- Cost-effective plans: The platform has an affordable pricing structure for high-volume email sends. It’s a budget-friendly choice for startups and small businesses.
- Conversion funnel builder: GetResponse has a dedicated sales funnel builder that guides you from lead generation to customer conversion. This level of guided funnel creation is unavailable on Mailchimp.
Here’s an example of a sales funnel you can create using GetResponse:

GetResponse pros and cons
Pros | Cons |
Tools for online courses, popup creators, and webinars | Fewer third-party integrations |
Dedicated conversion funnel builder | Marketing automation is only available on its higher-tier plans |
Cost-effective for high-volume email sends | Website builder isn’t very flexible |
GetResponse pricing
The platform offers four paid plans, each with a 30-day free trial:
- Starter: $19/month
- Marketer: $59/month
- Creator: $69/month
- Enterprise: Custom pricing
User reviews about GetResponse vs. Mailchimp
Users find GetResponse more user-friendly and intuitive than Mailchimp. GetResponse stands out for its ease of use, AI-powered tools, and streamlined campaign setup. This makes it a preferred choice for businesses seeking a straightforward and efficient email marketing platform.
See what one of the users had to say about GetResponse compared to Mailchimp:

7. ActiveCampaign — Best for advanced email and SMS
Pricing: A 14-day free trial with four paid plans starting at $15/month
Ratings: 4.5 G2 rating | 3.0 Trustpilot | 4.6 Capterra | 4.3 Shopify

Why choose this Mailchimp competitor
ActiveCampaign’s AI-powered automation positions itself as an excellent Mailchimp alternative. Its 250+ pre-made templates make it easier to send compelling emails. Here are some additional features of ActiveCampaign:
- Detailed segmentation and automation: ActiveCampaign’s automation builder provides complex workflows and personalized campaigns, which is better than Mailchimp’s basic offerings. You can also create customer journeys with conditional triggers for detailed segmentation.
- Integrated CRM: The platform has a fully integrated CRM that helps you manage contacts and track customer interactions. This is a feature Mailchimp lacks.
- Customer experience tools: ActiveCampaign provides tools to enhance customer engagement, including split automation and predictive content. These help you personalize your interactions at scale.
- Affordable plans with full features: ActiveCampaign’s plans offer more automation features across tiers than Mailchimp. Its sophisticated automation positions it as one of the best Mailchimp alternatives for scalability and value.
- Omnichannel messaging: In addition to email, ActiveCampaign supports SMS and site messaging. This makes it ideal for a comprehensive cross-channel experience.
The image below shows the various marketing tools that the platform offers:

ActiveCampaign pros and cons
Pros | Cons |
Integrated CRM for contact management | No free plans, only a 14-day trial |
Omnichannel messaging (email, SMS, website) | Higher pricing on premium plans |
Enhanced customer experience tools | Steep learning curve |
ActiveCampaign pricing
ActiveCampaign offers four pricing plans that come with a 14-day free trial:
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $145/month
User review about ActiveCampaign vs. Mailchimp
Thanks to its integrated CRM that enhances customer engagement and streamlines workflows, users highlight ActiveCampaign as a more advanced option than Mailchimp.
Many users also find ActiveCampaign’s automation tools more versatile and customizable. However, some mention that it may not be best suited to those with limited experience.

8. MailerLite — Best free Mailchimp alternative
Pricing: A free plan with paid subscriptions starting at $10/month for up to 500 subscribers
Ratings: 4.6 G2 rating | 4.3 Trustpilot | 4.7 Capterra | 3.3 Shopify

Why choose this Mailchimp competitor
MailerLite is a solid Mailchimp alternative for many reasons, including:
- Ease of use: MailerLite provides a clean and intuitive interface. It’s an ideal email marketing solution for beginners.
- Affordable pricing: The platform offers cost-effective plans with a generous free tier. You can send up to 12,000 emails/month to 1,000 subscribers. That’s why it’s one of the best free Mailchimp alternatives.
- Advanced personalization and automation: MailerLite’s automation features allow you to create workflows and segment lists. The platform offers a wide range of customization options compared to Mailchimp’s paid plans.
- Email verification: MailerCheck by MailerLite is an email verification tool that cleans and optimizes your email list. It can help improve your campaign performance and boost engagement.
- Forms and landing pages: Compared to Mailchimp’s limited options, MailerLite includes free access to customizable popup forms and landing pages.
The image below shows some of the pre-designed landing page templates that you can use to build your own:

MailerLite pros and cons
Pros | Cons |
Quick support response time | Fewer integrations compared to Mailchimp |
Access to landing pages and forms | Basic segmentation and automation features |
12,000 monthly emails on the free plan |
MailerLite pricing
MailerLite offers a free plan and two paid subscriptions:
- Free: For up to 1,000 subscribers/month
- Growing Business: $10/month for up to 500 subscribers
- Advanced: $20/month for up to 500 subscribers
User reviews about MailerLite vs. Mailchimp
Many users find MailerLite’s interface easier to use. They also value its built-in landing page and form-building features.

Best free Mailchimp alternative
There’s no one-size-fits-all option when it comes to the best Mailchimp alternatives. Each platform excels in different areas, so it boils down to your specific needs.
Let’s take a look at some of the best Mailchimp alternatives free options and their strengths:
- Best option for ecommerce businesses: Omnisend’s pricing structure includes a free plan of up to 250 contacts and 500 emails/month
- Best for scalability: Brevo provides a generous free plan with customizable email templates, SMS and WhatsApp campaigns, and transactional capabilities
- Best for content creators: MailerLite comes with an intuitive interface, landing page builder, and easy-to-use tools for growing audiences
- The all-in-one tool: HubSpot offers powerful CRM, email marketing, and sales integrations — all within a free plan that scales with your business
Why look for Mailchimp alternatives
Mailchimp has long been a prominent player in the email marketing industry. However, multiple factors have prompted users to explore alternative platforms.
Let’s take a look at these factors below:
- Price increases: Over the years, Mailchimp has adjusted its pricing, affecting its affordability for many users. For instance, the Standard plan increased from $17 to $20/month in 2024.
- Limited free plan: Mailchimp’s free plan allows up to only 500 contacts and 1,000 email sends per month, with a daily capacity of 500 emails. Also, this plan offers limited features, such as basic templates and restricted access to automation tools.
- Restricted customer support: Users on Mailchimp’s free plan receive email support only for the first 30 days. After this period, assistance is limited to self-help resources and community forums.
- Integration challenges: Some users have reported difficulties integrating Mailchimp with platforms like Shopify. This can hinder seamless marketing operations.
- User interface complexities: Mailchimp’s interface has been described as cluttered and overwhelming, particularly for newcomers. This has made navigation and utilization of features challenging.
- Basic email templates: The platform’s free plan offers only basic templates, which may limit users’ ability to create visually appealing and engaging emails. Users may need to invest in third-party design tools or upgrade to paid plans.
If you’re curious about Mailchimp’s email templates and their features, this review by Omnisend provides valuable insights. Watch the video below to see what we discovered:
How we evaluate and test apps
To identify the best Mailchimp alternatives, we employed a rigorous evaluation process. Our team conducted in-depth research, examining crucial aspects like feature sets, pricing structures, and user feedback.
We tested several platforms to gauge their user-friendliness and overall performance. We also analyzed various user and expert reviews to understand each alternative’s strengths and limitations.
We considered insights from many sources and our own experience. This allowed us to provide a well-rounded assessment of the top Mailchimp alternatives in the market.
In addition, we constantly monitor trends and update the information in this article so you get the latest information on these platforms.
Use our email pricing calculator below to quickly compare costs and features with those of other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.
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FAQs
Mailchimp’s biggest competitors include ActiveCampaign, HubSpot, and Omnisend. ActiveCampaign stands out for advanced automation, HubSpot for its CRM and marketing suite, and Omnisend for omnichannel marketing and ecommerce support.
Yes, several platforms like MailerLite, ActiveCampaign, Kit, and Brevo offer more affordable plans.
Mailchimp still offers a free plan, but it has become more restricted. The free plan allows up to 500 contacts and 1,000 emails/month, with limited access to some features like templates and automation.
Google doesn’t offer a dedicated email marketing tool like Mailchimp. However, a close equivalent would be Google Workspace’s email and marketing tools, which include Gmail and integrations with platforms like Google Ads.
Substack can be a good alternative for content creators focused on newsletters and monetizing their audience through subscriptions.
However, for broader email marketing needs like automation and ecommerce integrations, Mailchimp or competitors like Omnisend may be a better fit.
The downsides of Mailchimp include limited free plan features, integration issues, and pricing increases that prompt users to seek alternative options.
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