Omnisend vs SMSBump: a feature-by-feature comparison

Reading Time: 10 minutes

Omnisend vs SMSBump: which one is right for your ecommerce business?

These are two of the established SMS marketing platforms that help brands streamline SMS marketing.

According to Omnisend’s research, SMS marketing messages resulted in a 23.8% boost in orders in 2022. Given such high success rates, it’s not surprising to hear that by 2024, SMS marketing spending will reach over $399 billion.

In this article, we will provide a feature-by-feature comparison of SMSBump vs Omnisend to help you make an informed decision.

Omnisend vs SMSBump: an overview

Omnisend has had a strong presence for over 9 years as an omnichannel marketing platform focused on email, SMS and push notifications.

SMSbump, founded in 2017, is powered by Yotpo, the well-known wordpress SEO plugin. The platform offers email and SMS marketing features.

Here is a quick overview of the features offered by the two tools.

SMS feature	Omnisend	SMSBump
Known for	Seamless omnichannel integration, automation, SMS list builder, and excellent customer suppport.	SMS & email marketing tools, flow builder, segmentation, and branded keyword feature.
Free plan	Yes	Yes, but SMS charges apply at $ 0.0165 per SMS (US)
Starting price	$16 per month	$19 per month +$ 0.0149 per SMS (US)
Text messages per month	60 SMS per month on the free plan, increasing on the paid plans	No limit
Customer service	24/7 email & live chat support Customer success manager for clients who spend over $400/mo	24/7 email and chat support

Use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Omnisend vs SMSBump:
Who is each platform built for?

Both Omnisend and SMSBump are built for ecommerce businesses and integrate with popular ecommerce platforms such as Shopify, Shopify plus, WooCommerce and BigCommerce.

However, SMSBump is primarily focused on SMS marketing and specifically built for businesses using Shopify for their ecommerce stores.

Omnisend is a comprehensive marketing automation platform that offers multi-channel marketing solutions, including email, push, and SMS marketing. 

The platform’s advanced features and capabilities cater to the diverse needs of ecommerce businesses of all sizes.

That said, let’s get into the in-depth comparison of Ominsend vs SMSBump.

Ease of use

One of Omnisend’s key strengths lies in its intuitive and easily navigable interface, making it a breeze to create and run SMS marketing campaigns.

The platform offers a straightforward process for creating SMS campaigns, choosing target segments or contact lists, and setting up automation triggers for sending messages based on specific actions.

In comparison, while SMSBump’s SMS widget is easy to use, the interface is not as intuitive as you would expect from top SMS marketing platforms.

SMS list building

SMS list building tools are a crucial consideration when evaluating SMS marketing platforms like Omnisend and SMSBump.

While both Omnisend and SMSBump offer SMS list building tools, Omnisend has much more to offer in this department.

Specifically, Omnisend offers the following:

• Pre-built templates 
• Landing pages
• Signup forms
• Wheel of Fortune
• Keyword to subscribe
• Teasers
• Drag-and-drop form builder
• Manual contact file import (.csv .xls .xlsx .ods.)

SMSBump does not offer all of these, including landing page templates and Wheel of Fortune, which adds an element of fun to the signup process.

SMSBump offers popups, embedded forms, keywords, social media opt-ins, and manual imports.

However, unlike Omnisend, SMSBump only allows you to import contact lists via .CSV files.

There is also a popup builder that lets you customize your popups and forms. However, there is no drag-and-drop functionality and customization is more of a manual process.

SMS campaign creation

Creating SMS campaigns is easy with both SMSBump and Omnisend.

However, creating an SMS campaign on Omnisend is quicker and involves no learning curve. To get started, you need to go to “Campaigns,” and choose “SMS.” 

You can then customize the message, campaign name, and sender’s name in the campaign editor that opens up.

The campaign setup process is similar in SMSBump. It is easy to set up an SMS campaign, customize your message, and schedule it to maximize the impact.

While you can attach GIFs and images, it’s only available for US recipients.  

SMS segmentation

Advanced segmentation is the key to creating hyper-targeted messages that drive more conversions.

Let’s see how the two tools compare in terms of segmentation capabilities and which tool offers more segmentation conditions and rules.

First off, SMSBump offers these segmentation features:

• Pre-defined segments
• Custom segments
• Segmentation filters (based on customer behavior, attributes, location, orders, email actions, integrations, and SMSBump app actions)
• ‘And’, ‘Or’ operatives

While SMSBump’s segmentation features are more robust compared to some other SMS marketing tools, ecommerce businesses looking for more advanced segmentation capabilities will benefit from choosing Omnisend.

The features offered by Omnisend include:

• Segmentation based on customer lifecycle stages
• Real-time segment updates
• Recommendations on segmentation
• The ability to add tags
• Advanced conditions and rules

What’s more, you can combine two segments by using the ‘Or’ operator, as shown below:

SMS automation

A clear winner in this section is Omnisend.

Why so?

In addition to robust automation capabilities, Omnisend enables omnichannel sequences that allow you to seamlessly integrate email, SMS, and push notifications.

Some of the SMS automation capabilities offered by Omnisend include:

• An extensive automation library with pre-built workflows
• An intuitive drag-and-drop editor to customize workflows
• Omnichannel workflows
• A/B testing 
• Message previews
• Granular trigger filters
• Personalization features

For instance, you can personalize your SMS by adding the abandoned cart URL, date, or other account information, as shown below:

SMSBump has pre-built automated workflows that are called ‘flows.’ 

Its easy enough to find the preset flow you need by using the search bar or filters. You can then edit the flow as per your needs.

To create a custom flow, you can choose from one of the 6 available triggers:

• Order-related 
• Shipping 
• New subscriber confirmation 
• New registration, retargeting, etc
• Product-related 
• Integrations-related 

Compliance and opt-in options

When picking an SMS marketing tool, one of the important considerations is compliance with laws and guidelines, such as GDPR, TCPA (Telephone Consumer Protection Act) and CTIA (Cellular Telecommunications Industry Association).

The SMS marketing tools offered by Omnisend and SMSBump are compliant with these regulations.

SMSBump has a built-in opt-in form available with its popups and other subscription collection tools, as you can see in this image:

Also, the “Stop to opt-out” phrase is included by default in SMSBump’s messages.

In contrast, Omnisend offers several ways to ensure compliance with these laws.

The forms, popups, and other list building tools have a built-in opt-in field, along with a legal block for the SMS field, as you can see here:

Customers can also update their preferences on the landing page form or Subscriber preference center.

The third method is by navigating to the opt-in tab in Shopify stores.

Omnisend also scores over SMSBump by adding the ‘consent status’ automatically to the email channel.

In addition, Omnisend’s forms are also ADA (Americans with Disabilities Act) compliant, ensuring SMS campaigns comply with the accessibility requirements.

Two-way text messaging

Two-way text messaging allows recipients to reply to SMS messages, enabling an interactive experience.

Omnisend integrates with Gorgias, a Help Desk app, to support two-way messaging. 

You can use the feature to collect survey responses, additional feedback, and to run contests. Here’s an example:

An interesting feature is that you can tag the responses automatically in Gorgias to segment recipients and craft personalized messages.

With SMSBump, businesses can send two-way SMS to recipients in the United States, Puerto Rico, Canada, Spain, United Kingdom, Spain, France, and Australia.

To do this, you will need to enable the ‘chat’ feature in the dashboard.

SMSBump also gives you stats on customer profiles, chats, and response times.

However, there is no intuitive way of using this information to segment recipients.

Analytics and reporting

Both Omnisend and SMSBump offer SMS marketing solutions with analytics and reporting features. But the specific capabilities and depth of reporting vary between the two.

Omnisend, for instance, offers granular insights into SMS campaigns, to help you make informed marketing decisions. Here’s an example.

Here are the reports you can get from Omnisend:

• The best performing campaigns and workflows in terms of revenue
• Total sales generated across campaigns and automations
• Segments with the best engagement
• A comparison of email, SMS, and other channels’ performance
• Channel-level attribution and reporting
• Email & SMS list growth trends
• The forms that are getting you the most contacts

With a 360-degree view of your marketing activities across channels, you have all the information you need to elevate your omnichannel marketing strategy.

SMSBump offers similar insights but lacks the omnichannel view and the ability to create custom attributes for reports that Omnisend offers.

You can select a time-frame to view the reports on total ROI, total spend and revenue, as shown here:

The SMS analytics are based on the number of clicks, sends, orders, revenue, unsubscribes, scheduled date, and revenue.

Deliverability

If you are new to SMS marketing, you’ll appreciate that Omnisend offers extensive support to help you maximize both email and SMS deliverability. 

The deliverability reports, for instance, offer recommendations for improving the deliverability with color coding and clear instructions on the specific actions you should take.

Omnisend blocks any content that is not aligned with the S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, and Tobacco) rules. It also blocks phishing and other harmful messages.

While SMSBump does not offer this feature, it does offer carrier verification, assistance with selecting the right numbers, and deliverability analytics.

Pricing

These tables will give you a quick overview of the pricing structure and inclusions under each plan.

Omnisend pricing structure and inclusions (for up to 500 contacts)

Features	Free	Standard	Pro
	$0	$16 per month	$59 per month
Free SMS	60 per month ($1 free SMS credit)	60 per month ($1 free SMS credit)	Up to 3,933 SMS per month ($59 SMS credits)
Additional SMS credits available as add-on	$20 to $2000	$20 to $2,000	$20 to $2,000
Email	500 emails per month for 250 contacts	6,000 emails per month for 500 contacts	Unlimited emails for 500 contacts
Automations	Yes	Yes	Yes
2-way SMS	Yes	Yes	Yes
Pre-built templates	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
Popups and forms	Yes	Yes	Yes
Reports and analytics	Yes	Yes	Yes
Advanced reporting	No	No	Yes
24/7 customer support	Yes	Yes	Yes, priority support

SMSBump pricing plans and inclusions

Features	Free	Growth	Prime	Powerhouse
	$0	$19 per month	$59 per month	$199 per month
SMS	$ 0.0165 per SMS (US)	$ 0.0149 per SMS (US))	$ 0.0142 per SMS (US))	$ 0.0130 per SMS (US)
Email	10,000 emails per month. Next 90,000 emails @ $1.50 per 1,000 emails	10,000 emails per month. Next 90,000 emails @ $1.50 per 1,000 emails	10,000 emails per month. Next 90,000 emails @ $1.50 per 1000 emails	10.000 emails per month. Next 90,000 emails @ $1.50 per 1,000 emails
Automations	Yes	Yes	Yes	Yes
Campaign builder	Yes	Yes	Yes	Yes
2-way SMS	Yes	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes	Yes
Subscriber collection tools	Yes	Yes	Yes	Yes
Reports and analytics	Yes	Yes	Yes	Yes
24/7 customer support	Yes	Yes	Yes	Yes

As you can see, SMSBump is the costlier of the two with no free SMS credits included in any plan. Omnisend’s Pro plan offers the best value for money with 3,933 SMS credits per month in addition to unlimited emails and priority support.

Omnisend’s free SMS pricing calculator makes it easy to plan your budget for your SMS campaigns.

Integrations with third party apps

SMSBump integrates with popular ecommerce platforms such as Shopify and BigCommerce. It also supports integration with communication, helpdesk and CRM tools such as HubSpot and Zendesk.

Here are the categories of tech stack that SMSBump offers integrations with:

• Email Marketing
• Support Channels
• Customer Loyalty
• Grow Subscribers
• Custom Checkouts

In comparison, Omnisend provides seamless integration with an extensive range of tools in addition to major ecommerce platforms, including Shopify, BigCommerce, WooCommerce, and Magento.

You can connect the platform with various complementary tools and platforms to enhance your overall business operations, such as Zapier, Alloy, and more.

You can find apps that integrate with Omnisend across all these categories:

• Email Capture
• Advertising
• Email builder
• Shipping & Logistics
• Automations & Middleware
• Customer support
• Loyalty & Rewards
• Customer support
• Back-in-stock & wishlist
• Affiliate & Influencer marketing
• Subscriptions
• Connect your store

Customer support

One of the factors that sets SMS marketing platforms apart is the quality and availability of customer support.

Omnisend is renowned for its exceptional customer support and consistently receives high ratings in this regard.

In addition to 4,000+ 5-star rating on major review sites, such as Trustpilot, Omnisend has twice received the prestigious Stevie Award for exceptional customer support. Its support is available 24/7 through live chat and email. 

Premium plan users spending $400 a month can also get the guidance of a customer success manager.

There is also an extensive help center that provides informative articles, as well as Omnisend Academy which provides expert guidance to maximize marketing ROI.

SMSBump also offers 24/7 live chat and email support in addition to a knowledge base and help section.

Some users on review sites, such as G2, complain about the time and the number of back-and-forth messages it takes to get the information they need from the support team.

Note that SMSBump does not offer priority customer support or a customer success manager in any of its plans. 

Omnisend vs SMSBump: Summary

We hope that our comparison of Omnisend vs SMSBump has helped you pick the best SMS marketing software for your ecommerce business.

Ultimately the choice depends on the specific needs, scale, and platform requirements of your ecommerce business.

SMSBump is primarily built for SMS marketing and works well with Shopify. However, keep in mind that the cost of SMS marketing quickly adds up as your business grows.

Omnisend is the best choice if you are looking for omnichannel marketing, dedicated customer support, advanced automation, and integration.  

It is also the right choice if you want an affordable platform for SMS and email marketing that scales with your business.