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See FeaturesShopify is an ideal platform for baby stores due to its affordability, ease of setup, and extensive app ecosystem that enhances functionality without needing coding skills.
Successful baby brands leverage customer lifecycle strategies like bundles, subscriptions, and automated email marketing to boost retention and maximize revenue.
High conversion rates and trusted checkout processes on Shopify contribute to increased sales and customer loyalty for baby product retailers.
Incorporating social proof, personalized experiences, and effective upselling techniques can significantly enhance the shopping experience and drive repeat purchases in baby stores.
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A Shopify baby store is an absolute money printer. Not only will your customers outgrow your catalog and come back for the next size, season, or milestone, but the sheer number of product categories you can cross-sell and upsell with is unbeaten.
You can play that customer lifecycle with unique bundles, subscriptions, loyalty schemes/clubs, and email and SMS marketing for retention.
High lifetime values and fantastic profits are the endgame for your baby store. Shopify is the perfect platform because it doesn’t require development to get started and offers the highest-quality apps to bring big-store functionality to your own store.
This article reveals 20 successful Shopify baby store examples, what they sell, and what they do well that you can replicate.
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Why Shopify is perfect for baby product stores
Shopify is affordable, easy to set up, and has an unbeatable app ecosystem and integrations with marketing and CRM tools. You’re not a developer, but a seller, and can invest all your time into winning customers, retaining them, and maximizing revenue.
Multiple well-known baby brands, such as Bowy Made and California Baby, are on Shopify, and many of the biggest ones stick with it and upgrade to Shopify Plus.
Here’s why Shopify makes sense for your baby store:
- You can start your baby store for less than $100
- It supports inventory and inventory-less (dropshipping, print-on-demand) models
- Shopify’s checkout is familiar and trusted by consumers by default because it powers thousands of leading stores
- Independent research conducted in 2023 shows that Shopify’s overall conversion rate outpaces the competition by an average of 15%
- There are 16,000+ apps to customize your baby store without code or drama
- The Shopify app, available on Google Play and the Apple App Store, lets you manage your online store and use Shopify POS without a card machine
- Themes via the Shopify Theme Store are built for mobile and provide a fantastic customer experience with minimal editing
- You don’t need to manually update plugins, themes, PHP versions, or deal with website security, since Shopify handles it all
20 Shopify baby store examples
Big baby brands and micro ones alike use Shopify. The Shopify baby store examples below include a mixture to inspire your efforts. We’ll cover what they sell and what their sites do well to help you replicate some of their success.
1. Bowy Made
Bowy Made is a babywear retailer. Its most popular products include swaddles, headwear, blankets, and onesies up to 12 months.
Multiple elements catch the eye on its Shopify store, including a wishlist for casual shoppers, how-to videos, written guides, and a welcome discount popup to build its list:
Product pages lead with images with white backgrounds, followed by lifestyle images with moms, dads, and babies. The overall impression is of a Shopify baby clothes store that cares about its products and customers, which increases loyalty and repeat purchases.
Omnisend success story
Bowy Made generates 70% of its revenue from email automations powered by Omnisend, including browse and cart abandonment flows. Its pre-purchase sequences alone produced five figures of additional revenue in a single month.
Read the case study.
2. WildBird
WildBird sells unique baby carriers, including wraps, traditional carriers, and slings. Its Shopify baby store uses social and industry recognition to generate sales, with an “As Seen On” scrolling banner, verified review sections, and customer images:
Its heavy use of social proof extends to product pages with reviews sliders, “See It in Action” videos, and “The Wildbird Difference” showcases. Additionally, there’s a sitewide ” Claim $10 off” floating form to encourage customers to sign up with a discount.
3. Bebemoss
Bebemoss sells baby and children’s toys, prints, and crochet kits. It justifies its premium positioning with handmade, GOTS-certified organic, and fair trade certifications, appealing to parents who care about sourcing and environmental practices.
Discount marketing is a core aspect of Bebemoss’s success with sales tags on product listings and a welcome discount popup that offers 10% off:
Its Shopify baby store is otherwise a minimalist affair, letting product images, lifestyle shots, and product stories take center stage.
Additional reading
Best email marketing apps for Shopify: Top 16 tools for 2026
4. ANB Baby
ANB Baby is a leading retailer of known brands of strollers, pushchairs, nursery furniture, and feeding accessories. Cybex, Nuna, and UPPAbaby are among its brands, and it offers 10% back with rewards, potentially saving customers hundreds of dollars:
Cross-sells and upsells make this one of the best baby Shopify stores. The “pairs well with” section below, the “add to cart” buttons, the “related products” section, and the “just for you” section give customers three ways to purchase more. The image below shows its “pairs well with” section:
5. California Baby
California Baby sells upmarket baby creams, shampoos, body wash, and other consumables with delicate ingredients. It sells most products in multiple sizes, including bulk, helping customers save while increasing average order values:
It also creates contextual bundles based on browsing history. The bundle below shows three products and lets customers change the sizing:
Product pages are much more than specification sheets here, with stories around origins, facilities, how it’s made, and more, helping customers connect with the brand.
6. Bowfish Kids
Bowfish Kids is a Shopify baby clothes store that sells children’s apparel, toys, and gifts exclusively from brands that pass its sustainability vetting.
Product pages include made-to-order and plastic-free badges, and reviews are detailed and recent. A welcome popup offers 10% off the first order in exchange for an email address:
Bowfish Kids also created its own illustrated children’s book and runs an in-store salon with themed mermaid and unicorn experiences for kids.
7. Spearmint Love
Spearmint Love uses possibly the cutest baby photos and lifestyle shots for its babywear collections. Bows, hats, floral prints, and gloriously textured shots help customers get a feel for its clothing without shopping in person:
Seasonal marketing is a significant part of Spearmint Love’s marketing strategy. It releases product ranges for these, such as for Valentine’s Day, and offers discounts:
8. Finn + Emma
Finn + Emma is a unique baby store on Shopify, selling 100% organic baby apparel, handcrafted toys, and gear using non-toxic dyes and plastic-free packaging.
Bestsellers lean heavily into family graphic bodysuits and tees like “love dad,” “big bro,” and “lil sis,” which are natural gift purchases. There’s also a Pre-Loved Market for reselling used Finn + Emma products, which keeps customers on-site even after they’ve outgrown a size.
A floating “You Shop. We Gift” widget lets customers choose a cause like Baby2Baby at checkout, donating on their behalf at no extra cost:
9. Little Unicorn
Its product pages explain why they work rather than just listing specs. For instance, the Magnolia baby quilt page covers breathability, absorbency, thread count quality, and GOTS and OEKO-TEX certifications, giving parents reasons to pay the price point:
Categories are browsable by product type with product counts visible on each, so customers can see how much choice they have before clicking in. A free shipping threshold banner follows across the site, nudging order values up:
10. Copper Pearl
Copper Pearl sells baby and toddler bibs, burp cloths, swaddles, blankets, apparel, and bath products. It also stocks a Mom’s line and licensed Disney collections, including Pixar Cars and Disney Princess.
Its welcome popup offers a carrier launch deal but first asks whether the shopper is buying for a boy, girl, or unisex, collecting segmentation data before the discount:
There’s also an announcement bar below the main navigation that pairs the same carrier offer with a countdown timer:
Categories include personalized swaddles, collabs, bamboo fabric products, and gift ideas, and the store runs a teacher discount, Facebook VIP group, and baby registry.
11. Little Giraffe
Little Giraffe sells luxury blankets, gift sets, and apparel for babies, kids, and adults. It started as a baby brand but has expanded into home throws, robes, lounge socks, and decorative pillows, giving it a much wider customer base than most baby stores.
Product pages include a “Complete the Look” cross-sell section directly below the add to cart button, showing discounted complementary products with one-click add buttons:
Gift packaging is a recurring theme. Boxed gift sets, bundles, and e-gift cards each have their own sections, and the store positions itself around gifting with “Send love in every box.”
12. Hello Bello
Hello Bello sells diapers, wipes, training pants, bath and body products, sun and bug care, and vitamins. Its entire store is built around subscriptions. A “Choose Diaper Designs” button sits in the main navigation, making subscriptions the primary shopping path rather than an upsell:
A diaper registry lets expectant parents share their bundle preferences with friends and family, and a $15 refer-a-friend program turns existing subscribers into an acquisition channel. Hello Bello also sells through physical retail stores alongside its DTC site.
13. Kyte Baby
Kyte Baby sells bamboo sleep bags, pajamas, nursery essentials, and family matching sets. It started with sleep bags and has since expanded into Kyte Living and Kyte Skin, both accessible from the top navigation.
Product pages show Frequent Flyer reward points below the add to cart button, and textile benefits feature in every listing. A 10% off welcome popup collects email for launch and sale notifications:
FAQ videos feature across all product pages alongside advice and guides for picking the right products, turning customer confusion into a selling point:
14. Magnetic Me
Magnetic Me sells babywear, toddler, and kids clothing, and adult apparel built around magnetic closures instead of zips or buttons.
The entire product line centers around faster diaper changes and dressing, with its SewSafe construction keeping magnets sealed between multiple layers of fabric.
Product pages use GIFs to show the magnetic closures in action, which does more for the selling proposition than any product description could.
Its welcome popup offers 15% off, and segments visitors into Newborn & Babies, Toddler & Kids, Both Baby & Kids, or “I’m A Gift Giver,” collecting shopping intent before an email address:
15. Love to Dream
Love to Dream’s catalog follows a three-Stage Sleep System that takes babies from swaddling to transitioning to sleep bags, giving parents a clear upgrade path as their child grows.
The hero leads with 33,000 five-star reviews for its Swaddle Up, putting social proof above everything else. Product categories are split by sleep stage rather than product type, and bundles position themselves as “More For Less” with savings on seasonal essentials:
Its email signup collects email address and baby’s due date or date of birth, so Love to Dream can time lifecycle emails to each customer’s stage. Clearpay and Klarna offer “Sleep now, pay later” on product pages:
16. Burt’s Bees Baby
Burt’s Bees Baby sells organic cotton pajamas, apparel, bedding, and bath products for babies up to 24 months, girls and boys up to 12 years, and family matching sets.
Family matching pajamas get their own top-level navigation category, and seasonal collections like Valentine’s Day run heavy discounts with dedicated landing pages. Product pages include an “add to gift registry” option and a “similar styles you’ll love” section.
This Shopify baby store also has one of the best rewards schemes. Its Honeybee Rewards program earns customers points on purchases, signing up for email, opting into SMS, following them on Instagram, and more:
There’s a footer signup offering 15% off for joining both email and SMS. It also runs a casting call for families and an Instagram feed embedded on the homepage.
17. Halo Sleep
Halo Sleep’s catalog covers bassinets, cribs, nursery furniture, swaddles, SleepSack wearable blankets, and toddler beds.
Bassinet product pages highlight AutoSoothe technology, 360° swivel, and lowering wall features with icon grids. Shop Pay installments break higher price points into multiple payments to attract hesitant customers.
A Sleep Hub offers TOG guides, expert sleep guides, and swaddle transition advice, keeping parents on-site for education as well as shopping.
Homepage bundles package bassinets with swaddles and SleepSacks at 15-20% off. Nest-to-Crib and Smart Bassinet are two examples, and the same section tabs across new arrivals, best sellers, and a Disney shop:
18. Caden Lane
Caden Lane sells baby and kids pajamas, swim, nursery, personalized products, and a mom collection. Personalization is its positioning, with names embroidered on everything from knit sweater rompers to coloring books and puzzles.
A web push notification prompt asks visitors to opt-in for product launches and promotions, adding a browser-level retention channel alongside email for its Shopify baby clothes store:
A scrolling “Selling Fast” reel on the homepage shows products with urgency badges and units sold, with tags like “Low Stock 783 sold” and “Trending 952 sold” creating social proof and scarcity at the same time:
19. Little Sleepies
Little Sleepies sells bamboo pajamas, daywear, family matching sets, and newborn essentials across baby, toddler, and kids sizes.
Two proprietary fabrics split the catalog. Lunaluxe is the sleep fabric, Soluxe is for play. A homepage product spotlight annotates a baby photo with callouts for eczema-friendly, hypoallergenic, bamboo, and softness, linking through to a complete fabric comparison page:
Product pages include a “Shop the Look” toggle that shows the full family matching set for that print, making it easy to add multiple sizes in one go:
20. Posh Peanut
Posh Peanut is among the best baby Shopify stores for social proof. It sells bamboo pajamas, nursery essentials, blankets, and family matching sets across babies, girls, boys, and adults.
The homepage features an “Over 1 Million Happy Peanuts & Counting” section with customer photos and reviews, and product pages show filterable reviews with customer images, topic tags for Comfort & Material, and more:
A “Posh Promise” section on the homepage highlights its monthly donations to families at Children’s Hospital Los Angeles, tying the brand to a cause without asking customers to pay extra:
Ready to launch your Shopify baby store?
Email and SMS marketing should be on your to-do list before launch. You need a way to grow your list, automate a welcome series, recover abandoned carts, and, at a bare minimum, thank customers for their purchase.
Omnisend has a 4.7/5 rating on the Shopify App Store, based on 2,900+ reviews. Its Free Forever account supports 250 subscribers and 500 emails/month, and lets you create omnichannel flows with email, SMS, and web push notifications.
Access to all standard features across all plans, including A/B testing, an AI segment builder, and gamified popups ensure your marketing efforts get results.
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FAQs
Organic, plastic-free, handmade, bathing and skin, breastfeeding, and categories by age (preschool, toddler) work well for most Shopify baby stores.
Dropship generic or white-label baby goods and partner with a POD supplier to stock an entire catalog of personalized printables.
The official Shopify app on Google Play and the Apple App Store for managing your store and receiving POS. For improving your store’s marketing and customer service, Omnisend for email and SMS, and Gorgias for helpdesk and chat (these also integrate).
The lowest possible cost is $39/month for Shopify’s Basic plan, plus card rates from 2.9% + $30c. You might also need paid apps, which could run $10-$50/month. If you’re doing POD, you could run your Shopify baby store for less than $100/month. Of course, marketing costs, such as ads and organic efforts, will pile it on.
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