The 25 top Shopify Plus stores to learn from in 2024

Reading Time: 10 minutes

Shopify Plus is an accessible platform for ambitious ecommerce businesses. It offers “hypergrowth businesses a customizable enterprise solution” and is used by brands of all sizes, from startups to enterprises.

In fact, Store Leads reports that 28,620 live stores currently use Shopify Plus. It has features that help businesses sell and expand globally, including API access, Launchpad, and advanced customization.

In this article, we’ve compiled a list of the top 25 best Shopify Plus stores of 2024, plus detailed invaluable Shopify tips that make them stand out.

Shopify Plus customers

Shopify Plus is a robust ecommerce platform that has driven over $650 billion in sales.

Before we take a look at the 25 stores that we’ve selected, you can learn more about the difference between Shopify and Shopify Plus if you’re unsure.

Let’s get started.

1. Allbirds

• Location: USA

Our list begins with Allbirds, one of the leading Shopify Plus stores specializing in sustainable products. It sells comfortable, minimalist shoes made from eco-friendly materials like merino wool and eucalyptus tree fibers.

Allbirds leverages Shopify Plus features to boost conversions. It utilizes features such as smart inventory and ship-to-customer technology. In fact, all its personnel use Shopify Plus POS to create more checkout systems. This boosts CX and helps the store scale to the current 59 retail locations globally.

2. Aloha

• Location: USA

Aloha sells plant-based protein powders and drinks. This includes protein shakes, smoothie mixes, and fitness supplements.

These products are made from high-quality, sustainable ingredients such as pea protein, coconut milk, and monk fruit. It’s also USDA Organic, non-GMO, vegan, and Fair Trade certified.

Aloha’s sales skyrocketed by 280%+ after redesigning its website on Shopify Plus. It’s one of Shopify’s top success stories.

3. BlendJet

• Location: USA

BlendJet makes portable and chargeable blenders. These blenders are ideal for mixing health shakes and smoothies on the go. BlendJet also sells smoothie recipe guides in its Shopify Plus stores.

Shopify Plus is reliable, especially during traffic spikes like Black Friday. The platform has many app integrations and customizations that enable BlendJet to sell without crashes or disruptions.

Shopify Plus has helped the store experience 100% year-over-year growth since launching in 2018.

4. Brooklinen

• Location: USA

Brooklinen is among the pioneering DTC Shopify Plus stores in the bedding space. It delivers affordable, high-quality luxury bed sheets, duvet covers, towels, and loungewear.

Among the tools that Brooklinen leveraged was B2B on Shopify. This first-party feature allowed them to sell B2B without needing workarounds or extra apps. Brooklinen later opened a second online store exclusively for B2B clients, all within the same management platform.

5. Decathlon

• Location: Global

Decathlon is among the largest Shopify Plus stores. It’s also the world’s largest sporting goods retailer. With 1,750+ stores across 69 countries, its passion for sports and fair pricing are undeniable.

Decathlon uses ShopifyQL Notebooks to study business data, identify customer trends, and tailor marketing techniques for the local market. This facilitates smart decisions that help it smoothly run all stores across the world.

6. Ilia

• Location: USA

Ilia is a cosmetics brand that sells organic makeup products. It values cruelty-free, organic ingredients, sustainable packaging, and ethical manufacturing.

It’s one of several award-winning Shopify Plus stores and it’s among the few beauty brands to win the Allure Readers’ Choice and Best of Beauty Awards. 

Ilia leverages Shopify Plus to showcase its products beautifully.  Shopify Plus boosts Ilia’s shopping experience with vital functionalities, such as “find my shade” and “compare shades.”  

7. Juiced Bikes

• Location: USA

Juiced Bikes makes high-performance electric bikes and accessories for adults. It designs powerful e-bikes that blend dirt bikes and moped features with a 40–100 mile riding range.

Notably, these e-bikes typically have hydraulic disc brakes, a feature many other electric bike brands lack. Juiced Bikes usually sells its products in Shopify Plus stores, and customers can pay in installments using Shop Pay.

8. Donner

• Location: China

Donner sells affordable musical instruments like guitars, pianos, and drums. It was among the first to make small guitar pedals. Donner works hard to ensure its customers get high-quality musical instruments through thorough research and development.

After significant growth in 2022, Donner became a DTC brand for international customers. Since its upgrade to Shopify Plus, Donner products have been sold in 100+ countries, and it has a customized website for each region.

9. Glowforge

• Location: USA

Glowforge is among the top technology-focused Shopify Plus merchants. It makes 3D laser printers that let you print artwork on wood, acrylic, glass, leather, and fabric.

Glowforge leveraged Shopify Plus’s back-in-stock feature to notify customers of  Proofgrade™ materials’ availability on its website. This resulted in personalized customer experiences, increased agility, satisfaction, and revenue.

The platform also helped Glowforge decrease its technical debt.

10. Animals Matter

• Location: USA

Animals Matter is among the best pet-friendly Shopify Plus websites. It sells comfortable beds, toys, and accessories for dogs and cats. Animals Matter has a strict no-kill policy and is heavily invested in philanthropy.

Animals Matter uses Shopify Plus for omnichannel and multichannel marketing, integrations, promotions, newsletters, and sending cart abandonment emails. The results were impressive: a 45% sales boost, 36% conversion boost, and 46% increase in returning customers.

11. Alessi

• Location: Italy

Alessi is among the most renowned Shopify Plus merchants. It creates innovative designer homeware like kettles, nutcrackers, tea and coffee extras, and salad sets.

As a home furnishing brand, Alessi prioritizes beautiful designs for its products and online store. It utilizes Shopify Plus to create these beautiful designs.

Alessi has recorded tremendous results on the platform. This includes a 233% boost in page views, 109% conversion rate boost, and 200% rise in transactions and revenue.

12. Blakely

• Location: UK

Blakely provides modern, comfortable, high-quality, and trendy men’s and women’s clothing and accessories.

Blakely’s online store had frequent system failures, leading to poor CX and significant losses. These system failures include slow loading speeds and limited integrations.

The business adopted Shopify Plus to eliminate these challenges. The adoption led to an 85% boost in conversions, 13% increase in the average order value, and 49% boost in overall global sales.

13. Jigsaw

• Location: UK

Jigsaw, one of the top high-quality fashion Shopify Plus stores, makes stylish and quality clothes, shoes, bags, and jewelry.

Jigsaw combined its custom-built app with Shopify Flow and Matrixify apps to scale. The Shopify Flow and Matrixify apps handle technical and administrative tasks. These apps enabled it to launch 40+ new products faster, optimize operations, and save time.

This translated to a 10% increase in conversion rates and £2 million sales boost in five months.

14. Emma Bridgewater

• Location: UK

Emma Bridgewater is among the notable Shopify Plus stores offering home furnishing products. They feature fun, hand-applied whimsical motifs like polka dots and roses.

The brand switched its old site and optimized it for mobile. The resulting site integrated multi currency checkout options. It also facilitated region data tracking to help with improved decision-making.

Emma Bridgewater gained a 32% increase in mobile users and 13% more sales after adopting Shopify Plus.

15. Huel

• Location: UK

Huel (Human + Fuel) is among the top Shopify Plus stores dealing with nutrition. It offers nutritious meal replacement shakes and powders.

As it expanded, Huel sought to shorten its 10-step new staff onboarding process. By using Shopify Plus Admin, Huel could onboard new staff 9x faster.

It also enables Huel to create and delete user accounts and assign roles across its global workforce.

16. Rains

• Location: Denmark

Rains is a Shopify Plus store renowned for its stylish, waterproof, breathable, and insulated raincoats and accessories. All its products feature modern Scandinavian design and innovative fabrics.

Rains sells customized products online at Shopify Plus stores across four continents. With Shopify Plus stores, Rains can customize each store’s product translations and prices for that region. This has helped Rains grow and sell more products internationally.

17. K-Way

• Location: France

K-Way sells lightweight, waterproof outdoor jackets, pants, shirts, bags, hats, and more.

K-Way utilized various Shopify Plus apps to sell online and scale. It also leveraged Boost AI Search & Discovery to enhance site navigation and experience. The Shopify Translate and Adapt app helped K-Way with seamless localization.

Leveraging these Shopify Plus apps resulted in a 40% traffic boost and 6% increase in average order value. It also helped integrate 200 Shopify Plus stores’ inventories in real time. 

18. Morrison

• Location: Spain

Morrison is one of the popular Shopify Plus websites that sells comfy and stylish footwear.

Morrison decided to use Shopify Plus because of frequent failures during peak sales periods. It also wanted to expand its physical stores and unify its inventory and pricing systems.

Adopting Shopify Plus stores helped Morrison unify its online store, physical retail, and B2B. It also eliminated downtime and developed an omnichannel strategy. In time, Morrison added 10 more physical stores and achieved a 15% boost in ecommerce conversion rates.

19. Paperlike

• Location: Germany

Paperlike makes iPad screen protectors that feel like writing on paper. It uses nano-coated PET, a special film to reduce glare, providing a pen-and-paper-like feel.

With just six people on their team, it uses Shopify Plus to run its business worldwide. It uses tools like Scripts and Flow to ensure smooth business operations. This has resulted in significant annual revenue growth of 180%, with over 500,000 customers in 150+ countries.

20. Daniel Wellington

• Location: Sweden

Daniel Wellington is one of the Shopify Plus stores that prioritizes sustainability. It offers affordable watches and accessories. These watches feature classic minimalistic designs with interchangeable colorful NATO straps.

With Shopify Plus, Daniel Wellington eliminated complex internal development, labor hours, and slow time-to-market. The various integrations improved the brand’s marketing tactics and ecommerce capabilities.

As a result, the brand slashed licensing costs by 50% and launched 12 Shopify Plus stores.

21. Stoov

• Location: The Netherlands

Stoov specializes in innovative, safe infrared-heated home products.

Stoov upgraded to Shopify Plus so it could showcase all its products online. It also created a new store that helped them scale.

The platform helped Stoov customize all its Shopify Plus stores for each region, and it experienced 500x sales growth. In 2022, Stoov sold 500,000 cushions and beds, up from 10,000 in 2019.

22. al.ive

• Location: Australia

al.ive offers natural personal, body, and home care products.

Originally relying on third-party apps to manage its DTC and wholesale stores, al.ive migrated to Shopify Plus to reduce the management complexities and costs.

With a B2B Shopify Plus store, it simplified checkout and facilitated international expansion. As a result, al.ive made AUS$ 1 million in a 4-day sale. It also enjoyed 3x more customer acquisitions and a 47% increase in conversion rates.

23. Boody

• Location: Australia

Boody is one of the top eco-friendly Shopify clothing stores offering clothing made from breathable, soft, and comfy bamboo viscose.

Boody leveraged Shopify Flow to automate processes and Shopify Payments to accept online payments without a merchant account or extra apps.

It also provided integrations that enhanced operational efficiency, creating a more personalized CX. These efforts helped launch 10 global Shopify Plus stores, plus give a 70% global revenue boost and 5% online conversion rate increase.

24. Boozy

• Location: Philippines

Boozy is one of the top Shopify Plus stores, pioneering online on-demand alcohol delivery in the Philippines.

Boozy has a customized checkout, storefront, location, and APIs using three Shopify Flow segments. This was all part of its expansion strategy.

Boozy has since launched multiple Shopify Plus stores and a wholesale storefront. It became the Philippines’ largest online liquor store. It also upped its delivery time to 60 minutes in Metro Manila.

25. EcoFlow

• Location: USA

EcoFlow develops and manufactures portable, smart, eco-friendly energy power stations. Its products have gained global popularity and recognition.

For instance, its EcoFlow GLACIER portable refrigerator has won EcoFlow the TIME Best Inventions 2023 Award in the Green Energy category.

The brand has leveraged Shopify’s Plus apps to configure its site seamlessly. It has since launched 12 Shopify Plus stores, providing power solutions to over two million clients across 100 regions.

Wrap up

This article has shared recommendations of the best Shopify Plus stores.

These Shopify Plus case studies show you just how flexible Shopify Plus is, for businesses across different industries and of different sizes.

Further boost your business by integrating your Shopify Plus stores with Omnisend. Transform your ecommerce experience with features like global SMS marketing, unlimited customer segments, and award-winning 24/7 customer support.

Use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.