Email & SMS marketing so good, it’s boring

You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. So boring.

Start free Cancel any time | No credit card required

Drive sales on autopilot with ecommerce-focused features

See Features

25+ Shopify Plus stores to learn from

Reading Time: 12 minutes

Shopify Plus stores are ideal for ecommerce business owners ready to expand and optimize their sales.

While the standard Shopify plans offer excellent benefits for those just starting out in the industry, upgrading to a Shopify Plus website gives you access to more features to help you launch your business to unbelievable heights.

Many companies choose Shopify Plus when they’re ready to become an enterprise-level business moving hundreds of thousands of products globally. With features like personalized tools for wholesaling, smarter analytics and reporting, and APIs that let you integrate your own custom apps, your Shopify Plus brand can reach more customers and let you manage everything from a single account.

This article offers insights into 25+ Shopify Plus stores, helping you decide if upgrading to Shopify Plus is the right move for your ecommerce business right now.

Omnisend marketing automation tools — made for Shopify Plus sellers who mean business

25+ Shopify Plus stores to learn from

The examples below highlight successful Shopify Plus stores that are leading the way. Exploring their stories will give you insight into the diverse range of businesses thriving on the platform — and, hopefully, inspire you to take the next steps for your brand.

1. Allbirds

Shopify Plus store - Allbirds
Image via Allbirds
  • Location: USA

Our list kicks off with Allbirds, one of the leading Shopify Plus stores specializing in sustainable products. The popular brand sells comfortable, minimalist shoes made from eco-friendly materials like merino wool and eucalyptus tree fibers.

Allbirds leverages Shopify Plus features to boost conversions, including smart inventory and ship-to-customer technology. In fact, all its personnel use Shopify Plus POS to create more checkout systems. This scalability enhances CX and has helped the store’s expansion to 59 retail locations worldwide.

2. Aloha

Shopify Plus store - aloha
Image via Aloha
  • Location: USA

Aloha sells plant-based protein powders and drinks, including protein shakes, smoothie mixes, and fitness supplements.

Its products are made from high-quality, sustainable ingredients such as pea protein, coconut milk, and monk fruit, and are proudly USDA Organic, non-GMO, vegan, and Fair Trade certified.

After redesigning its website on Shopify Plus, Aloha saw a whopping 280%+ increase in sales, securing its place as one of Shopify’s top success stories.

3. BlendJet

Shopify Plus store - blendjet
Image via BlendJet
  • Location: USA

BlendJet specializes in portable, rechargeable blenders that are ideal for mixing health shakes and smoothies on the go. BlendJet also sells smoothie recipe guides in its Shopify Plus stores.

Thanks to the reliability of Shopify Plus, especially during traffic spikes like Black Friday, BlendJet can handle high demand without disruptions. The platform’s app integrations and customization options ensure seamless sales and smooth operations.

Since launching in 2018, Shopify Plus has helped the store experience an impressive 100% year-over-year growth.

4. Brooklinen

Shopify Plus store - brooklinen
Image via Brooklinen
  • Location: USA

Brooklinen is a true pioneer in the bedding space DTC Shopify Plus stores, delivering affordable, high-quality luxury bed sheets, duvet covers, towels, and loungewear.

Among the tools Brooklinen leveraged was B2B on Shopify, enabling them to sell directly to businesses without needing workarounds or extra apps. Later, Brooklinen opened a second online store exclusively for B2B clients, all within the same management platform.

5. Decathlon

Shopify Plus store - decathlon
Image via Decathlon
  • Location: Global

Decathlon is one of the largest Shopify Plus stores and the world’s largest sporting goods retailer. With 1,750+ stores across 69 countries, its passion for sports and fair pricing are undeniable.

Decathlon utilizes ShopifyQL Notebooks to study business data, identify customer trends, and tailor marketing techniques for the local market. This data-driven approach facilitates smart decisions that help the company run all stores worldwide smoothly.

6. Ilia

Shopify Plus store - ilia
Image via Ilia
  • Location: USA

Ilia is an organic cosmetics brand that values cruelty-free, organic ingredients, sustainable packaging, and ethical manufacturing for its makeup products.

It’s one of several award-winning Shopify Plus stores and among the few beauty brands to win the Allure Readers’ Choice and Best of Beauty Awards. 

Ilia leverages Shopify Plus to showcase its products and enhance the overall shopping journey beautifully. As such, key features like “find my shade” and “compare shades” are seamlessly integrated into the user experience.

7. Juiced Bikes

Shopify Plus store - juiced bikes
Image via Juiced Bikes
  • Location: USA

Juiced Bikes designs high-performance electric bikes and accessories for adults, offering powerful e-bikes that combine dirt bike and moped features.

With an impressive 40-100-mile riding range and hydraulic disc brakes — a feature many other electric bike brands lack — these e-bikes are the backbone of adventure.

Juiced Bikes usually sells its products in Shopify Plus stores, and customers can pay in installments using Shop Pay.

8. Donner

Shopify Plus store - donner
Image via Donner
  • Location: China

Donner sells affordable musical instruments like guitars, pianos, and drums, and was among the first to make small guitar pedals. Committed to delivering high-quality products, Donner invests heavily in research and development to ensure customer satisfaction.

After significant growth in 2022, Donner became a DTC brand for international customers. Since its upgrade to Shopify Plus, Donner products are now sold in over 100 countries, with a tailored website for each region to provide a localized shopping experience.

9. Glowforge

Shopify Plus store - glowforge
Image via Glowforge
  • Location: USA

Glowforge is among the top technology-focused Shopify Plus merchants, known for its 3D laser printers that allows users to print artwork on wood, acrylic, glass, leather, and fabric.

Glowforge leveraged Shopify Plus’s back-in-stock feature to notify customers of Proofgrade™ materials’ availability, resulting in personalized customer experiences and a boost in satisfaction and revenue.

Shopify Plus also helped Glowforge reduce its technical debt.

10. Animals Matter

Shopify Plus store - animals matter
Image via Animals Matter
  • Location: USA

Animals Matter is among the best pet-friendly Shopify Plus websites, selling comfortable beds, toys, and accessories for dogs and cats. Committed to a no-kill policy and a strong focus on philanthropy, the brand goes beyond just selling products.

Animals Matter uses Shopify Plus for omnichannel and multichannel marketing, integrations, promotions, newsletters, and sending cart abandonment emails. The results were impressive: a 45% sales boost, a 36% conversion boost, and a 46% increase in returning customers.

11. Alessi

Shopify Plus store - alessi
Image via Alessi
  • Location: Italy

Alessi is among the most renowned Shopify Plus merchants, creating innovative designer homeware like kettles, nutcrackers, tea and coffee extras, and salad sets.

As a home furnishing brand, Alessi prioritizes beautiful designs for its products and online store. By leveraging Shopify Plus, Alessi has been able to seamlessly showcase these beautiful designs and elevate the shopping experience.

Alessi has recorded tremendous results on the platform, including a 233% boost in page views, a 109% conversion rate boost, and a 200% rise in transactions and revenue.

12. Blakely

Shopify Plus store - blakely
Image via Blakely
  • Location: UK

Blakely provides modern, comfortable, high-quality, and trendy men’s and women’s clothing and accessories.

Blakely’s online store once faced frequent system failures, including slow load times and limited integrations, resulting in a poor customer experience and significant revenue loss.

But by adopting Shopify Plus to eliminate these challenges, Blakely saw an impressive 85% boost in conversions, 13% increase in the average order value, and 49% boost in overall global sales.

13. Jigsaw

Shopify Plus store - jigsaw
Image via Jigsaw
  • Location: UK

Jigsaw, one of the top high-quality fashion Shopify Plus stores, makes stylish and quality clothes, shoes, bags, and jewelry.

Jigsaw scaled efficiently by combining its custom-built app with Shopify Flow and Matrixify apps, automating technical and administrative tasks. This powerful combo enabled the brand to launch 40+ new products faster, optimize operations, and save time.

As a result, Jigsaw saw a 10% increase in conversion rates and a £2 million sales boost in five months.

14. Emma Bridgewater

Shopify Plus store - emma bridgewater
Image via Emma Bridgewater 
  • Location: UK

Emma Bridgewater stands out as a top Shopify Plus store in the home furnishing space known for its fun, hand-applied, whimsical motifs like polka dots and roses.

The brand upgraded its old site and optimized it for mobile. The resulting site integrates multi-currency checkout options and enables region data tracking to help with improved decision-making.

As a result, Emma Bridgewater gained a 32% increase in mobile users and 13% more sales after adopting Shopify Plus.

15. Huel

Shopify Plus store - huel
Image via Huel
  • Location: UK

Huel (Human + Fuel) is another top Shopify Plus store, offering nutritious meal replacement shakes and powders.

As it expanded, Huel sought to shorten its 10-step new staff onboarding process. By using Shopify Plus Admin, Huel could onboard new staff 9x faster.

The platform also enables Huel to create and delete user accounts and assign roles across its global workforce.

16. Rains

Shopify Plus store - rains
Image via Rains
  • Location: Denmark

Rains is a Shopify Plus store renowned for its stylish, waterproof, breathable, and insulated raincoats and accessories. All products feature modern Scandinavian design and innovative fabrics.

Rains sells customized products online at Shopify Plus stores across four continents. With Shopify Plus stores, Rains can customize each store’s product translations and prices for that region, ultimately helping Rains grow and sell more products internationally.

17. K-Way

Shopify Plus store - k-way
Image via K-Way 
  • Location: France

K-Way sells lightweight, waterproof outdoor jackets, pants, shirts, bags, hats, and more.

They utilized various Shopify Plus apps to scale its online sales, including Boost AI Search & Discovery to enhance site navigation and experience. The Shopify Translate and Adapt app helped the brand with seamless localization.

For K-Way, leveraging these Shopify Plus apps resulted in a 40% traffic boost and a 6% increase in average order value as well as the ability to integrate 200 Shopify Plus stores’ inventories in real-time.

18. Morrison

Shopify Plus store - morrison
Image via Morrison 
  • Location: Spain

Morrison is a popular Shopify Plus website selling comfy and stylish footwear.

Morrison chose Shopify Plus to overcome frequent failures during peak sales periods and to streamline its inventory and pricing systems across physical stores.

Adopting Shopify Plus stores helped Morrison unify its online store, physical retail, and B2B operations. This move also eliminated downtime and developed an omnichannel strategy. In time, Morrison added 10 more physical stores and achieved a 15% boost in ecommerce conversion rates.

19. Paperlike

Shopify Plus store - paperlike
Image via Paperlike 
  • Location: Germany

Paperlike, known for its iPad screen protectors that feel like writing on paper, uses nano-coated PET film to reduce glare and provide a pen-and-paper-like experience.

With just six people on its team, Paperlike uses Shopify Plus to run its business worldwide. It uses tools like Scripts and Flow to ensure smooth business operations, resulting in significant annual revenue growth of 180%, with over 500,000 customers in 150+ countries.

20. Daniel Wellington

Shopify Plus store - daniel wellington
Image via Daniel Wellington
  • Location: Sweden

Daniel Wellington is one of the Shopify Plus stores that prioritizes sustainability, offering affordable watches and accessories. Known for its classic minimalistic designs with interchangeable colorful NATO straps, the brand has streamlined operations using Shopify Plus.

By eliminating complex internal development, labor hours, and slow time-to-market, Daniel Wellington enhanced its marketing tactics and ecommerce capabilities.

As a result, the brand slashed licensing costs by 50% and launched 12 Shopify Plus stores.

21. Stoov

Shopify Plus store - stoov
Image via Stoov 
  • Location: The Netherlands

Stoov specializes in innovative, safe, infrared-heated home products.

Stoov upgraded to Shopify Plus to effectively showcase all its products online and launched a new store to support its growth.

The platform helped Stoov customize all its Shopify Plus stores for each region, driving a remarkable 500x sales growth. In 2022, Stoov sold 500,000 cushions and beds, up from 10,000 in 2019.

22. al.ive

Shopify Plus customer - al.ive
Image via al.ive 
  • Location: Australia

al.ive offers natural personal, body, and home care products.

Initially relying on third-party apps to manage its DTC and wholesale stores, al.ive migrated to Shopify Plus to reduce the management complexities and costs.

With a B2B Shopify Plus store, it simplified checkout and facilitated international expansion. As a result, al.ive made AUS$ 1 million in a 4-day sale and enjoyed 3x more customer acquisitions and a 47% increase in conversion rates.

23. Boody

Shopify Plus store - boody
Image via Boody 
  • Location: Australia

Boody is one of the top eco-friendly Shopify clothing stores offering breathable, soft, and comfy bamboo viscose clothing.

It leveraged Shopify Flow to automate processes and Shopify Payments to accept online payments without a merchant account or extra apps.

Boody also provided integrations that enhanced operational efficiency, creating a more personalized CX to help launch 10 global Shopify Plus stores and give a 70% global revenue boost and 5% online conversion rate increase.

24. Boozy

Shopify Plus store - boozy
Image via Boozy 
  • Location: Philippines

Boozy is one of the top Shopify Plus stores, pioneering online on-demand alcohol delivery in the Philippines.

It has customized checkout, storefront, location, and APIs using three Shopify Flow segments — all part of its expansion strategy.

Boozy has since launched multiple Shopify Plus stores and a wholesale storefront, becoming the Philippines’ largest online liquor store and upping its delivery time to 60 minutes in Metro Manila.

25. EcoFlow

Shopify Plus store - ecoflow
Image via EcoFlow
  • Location: USA

EcoFlow develops and manufactures portable, smart, eco-friendly energy power stations, products that have continuously gained global popularity and recognition.

As such, its EcoFlow GLACIER portable refrigerator has won EcoFlow the TIME Best Inventions 2023 Award in the Green Energy category.

The brand has leveraged Shopify’s Plus apps to seamlessly configure its site, leading to the launch of 12 Shopify Plus stores that provide power solutions to over two million clients across 100 regions.

26. Kylie Cosmetics

Shopify Plus store - kylie cosmetics
Image via Kylie Cosmetics
  • Location: USA

Launched on Shopify in 2015, Kylie Cosmetics rapidly grew to become a huge online marketplace for lipsticks, eyeshadows, and other skin care products.

Kylie Jenner, a social media and reality TV icon, chose Shopify Plus for her ecommerce store because of its customization and scalability options.

Today, Kylie Cosmetics offers products through its Shopify Plus store in over 170 countries. Thanks to Shopify Plus’ ability to consistently provide a seamless shopping experience even during peak ordering times, Kylie’s cosmetics brand continues to grow in popularity.

27. Culture Kings

Shopify Plus store - culture kings
Image via Culture Kings
  • Location: Australia

Simon Beard, co-founder of the thriving Australia-based retail store Culture Kings, said that in the company’s early ecommerce days, they were losing money in their attempts to establish an online presence. 

It wasn’t until Culture Kings switched to the Shopify Plus platform that the company could create the brand synergy it desired online.

Through Shopify Plus, this clothing retailer achieved 40-60% year-over-year growth annually. Artistic talents at Culture Kings were able to shine because of the customization options available on Shopify Plus, which allows the company to display its thousands of products creatively and sell in multiple countries.

Notable features among Shopify Plus websites

Ecommerce business owners who choose Shopify Plus stores are simply able to achieve more. From higher sales volume to website customization, the Shopify Plus platform can provide the tools and technology you need to scale your company at an incredible rate.

The stores on this list have seen explosive growth since they created their website using Shopify Plus. With the ability to customize every detail of their online store, these brands give customers the personalized shopping experience they want to keep them coming back for more.

Shopify Plus websites can easily expand to sell in multiple countries because of the payment options available. It’s also simple to enter the B2B market with Shopify Plus tools that allow you to customize your storefront for every customer.

Whether taking a brick-and-mortar store online or vice versa, Shopify Plus helps businesses make the transition with ease. This expands their reach and increases their customer base beyond their wildest dreams.

What makes Shopify Plus ideal for established brands

Once you establish your brand, Shopify Plus is the ideal upgrade if you want to continue to grow. This ecommerce platform offers:

  • Research and development innovation with hundreds of regular product updates
  • Load-tested checkout offering unlimited bandwidth and transactions for a smooth user experience
  • Unlimited product offerings for brands to host a vast variety of options for retail and B2B customers
  • Built-in security for full compliance, data encryption, bot protection, and advanced fraud detection
  • Detailed reporting with analytics and insights for every store on the platform

You can scale your business with Shopify Plus because of its localization strategy, which can help you become active in over 150 countries. Its lower cost of ownership and strong marketing ROI means you pay less to make more.

With seamless integration of apps like Omnisend, marketing your Shopify Plus store is simple and hassle-free. Quickly grow your customer base and increase sales with Omnisend’s email and SMS marketing strategy. You can also customize your marketing tools to fit your brand and create the exact image you want.

Make your Shopify Plus store shine with Omnisend’s ready-made templates

Wrap up

This article has shared recommendations for the best Shopify Plus stores.

These Shopify Plus case studies show you just how flexible Shopify Plus is for businesses of all sizes and industries.

Further boost your business by integrating your Shopify Plus stores with Omnisend. Transform your ecommerce experience with features like global SMS marketing, unlimited customer segments, and award-winning 24/7 customer support.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.