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Visitors reaching your Shopify product pages are already interested and considering a purchase. Now is your moment to convert them — but what makes product pages sell?

It comes down to removing doubt and friction. Show customer reviews to build trust, optimize for mobile since most people shop on phones, and use benefit-focused language that explains what your product does for them.

Looking at how successful Shopify stores structure their product pages also helps you spot what works and what doesn’t. Join us below to discover seven Shopify stores with high-quality product pages, plus tips to build your own.

What is a Shopify product page?

A Shopify product page is the listing page for your product, where customers land from categories, search results, or marketing campaigns.

These pages are where people research your product, make judgments about its value, and decide whether to add it to their cart.

The best product pages answer common questions, provide social proof, clarify shipping and returns, use targeted upsells and cross-sells to help people find the right products, and make it simple to check out. In other words, they satisfy the customer’s query and convince them to buy.

7 real Shopify product page examples that get it right

Check out some of the best Shopify product pages to inspire your own:

1. Allbirds

Niche: Shoes and apparel

Allbirds makes sustainable shoes from natural materials like merino wool and eucalyptus fiber, positioning itself as a comfortable alternative to traditional synthetic footwear.

The product pages lead with benefit-focused headlines like “Breathable Everyday Sneaker, Upgraded With Enhanced Durability And Cushioning” rather than technical specs:

Expandable content sections cover key selling points and keep detailed information accessible without cluttering the page:

A visual hierarchy guides customers to purchase. Quality lifestyle images show real-world use, prominent reviews (4.4 stars from 510 reviews) build trust, and key policies like free shipping appear near the buy button where hesitations typically arise.

2. Pela

Niche: Device protection

Pela turns agricultural waste into phone cases, using flax and plant-based biopolymers instead of traditional plastics.

It integrates upsells into the product selection process rather than as afterthoughts. The screen protector appears as a logical complement with its $500 guarantee, and the MagSafe module gets positioned as an upgrade with clear pricing ($9 versus $12 crossed out):

Another reason why Pela has one of the best Shopify product pages is that it handles price objections directly. A comparison table breaks down why cases cost more — “raw material cost is 4 times higher than cheap old plastic” — turning potential weaknesses into selling points:

3. Huel

Niche: Meal replacement and nutrition

Huel makes nutritionally complete meal replacement powders designed to provide all essential nutrients in a convenient format.

This Shopify product page example focuses on cost justification and nutritional credibility. The “$1.52 per meal” pricing addresses affordability, and breakdowns of protein, vitamins, and “155 science-backed health benefits” position the product as legitimate nutrition:

There’s also a customer retention strategy in place, with customizable subscriptions offering 20% savings on every delivery:

Social proof comes via scale rather than individual testimonials — “4,000,000 happy customers” and “Over 500 Million Meals Sold” create momentum and legitimacy.

4. Absolute Collagen

Niche: Beauty 

Absolute Collagen is a marine collagen supplement and skincare manufacturer with an extensive range of scientifically backed anti-aging solutions.

Clinical credibility drives product presentation with badges like “Clinically Proven” and “Suitable For All Skin Types” positioned directly below pricing.

Emma Willis’s endorsement provides celebrity validation without overshadowing the scientific positioning that forms the brand’s core appeal:

Statistics like “91% agree skin feels moisturised” and “94% agree skin feels soft and smoother” turn skepticism into trust. Another unique feature is the How to apply section, which has four steps customers can toggle and a shoppable video:

5. Loop

Niche: Consumer technology (earplugs)

Loop makes noise-canceling earplugs with different frequencies to drown out ambient and background sounds. Its range includes over eight earplug types, and each product page does a fantastic job at differentiating them.

Feature lists and product images detail what customers can expect from each product and how different models compare:

A 100-day hassle-free returns policy and social proof statements like “Join 11 million happy customers” create purchase confidence.

Additionally, Instagram-style video reels and detailed unboxing imagery show customers what they get, making online purchases feel as tangible as in-store experiences:

6. Hismile

Niche: Oral care

Hismile creates teeth whitening products and oral care accessories that make dental hygiene appealing to younger consumers.

Payment flexibility removes price barriers with Afterpay integration, with clear explanations of the installment process. A $59 toothbrush becomes “4 payments of $14.75,” making premium oral care accessible to budget-conscious consumers:

Lifestyle imagery shows customers using colorful products (reinforcing the brand’s positioning as fun rather than clinical), and expandable content sections organize technical specifications without overwhelming the playful aesthetic:

Scrolling the page reveals a sticky add to cart button, quantity selector, product name, and afterpay clarification, letting customers buy anywhere on the page:

7. Steve Madden

Niche: Shoes

Steve Madden designs trendy footwear and accessories that blend street style with runway trends. Its product pages lean on high-quality images and value demonstration to convince new customers of its premium pricing.

Social proof drives conversions with multiple psychological triggers. Real-time activity notifications like “34 others have looked at this in the last 5 hrs” and “Added to bag 16 times in the last 5 days” create buying momentum:

Installment options that reframe the $139.95 price as “4 interest-free payments of $34.99” make items more affordable. There are also multiple colorway options displayed as clickable swatches that encourage customers to find their preferred style.

The “You may also like” section showcases products with similar price points, normalizing the spending level across the browsing session:

Best practices for Shopify product page optimization

These eight tactics will help you create product pages that convert browsers into buyers:

1. Use clear, benefit-focused product descriptions

Write about what your product does for customers rather than listing specifications. Instead of “waterproof material,” write “keeps you dry during unexpected downpours.” Break up text with bullet points and subheadings so visitors can scan for the information they need.

Bold and italicize your most compelling selling points to draw attention to key benefits. Use tabs to organize technical specifications separately from your main description. Include size guides or comparison charts to help customers choose the correct variant.

2. Add high-resolution images and demo videos

Quality visuals demonstrate value better than any written description can achieve. Include multiple angles, close-up details, and lifestyle shots that show your product in use. Zoom functionality lets customers examine products as closely as they would in person.

Video demonstrations remove the guesswork about how products work or fit. Show unboxing experiences, size comparisons, or products being used in realistic settings to help customers visualize ownership.

3. Display social proof with reviews and ratings

Add star ratings to provide instant credibility and detailed reviews that answer questions your product descriptions might miss. You could also integrate TikTok and Instagram to show people happily using your products.

Collecting reviews is easiest with follow-up emails that request customer photos alongside written reviews. Omnisend’s Product Reviews feature collects feedback automatically via email and SMS workflows, timing requests perfectly after delivery confirmation.

Top-rated reviews appear directly in your marketing emails and across your store, building credibility at every customer touchpoint.

4. Create urgency with low stock or time-limited offers

Scarcity motivates action when used authentically and sparingly. Display stock levels with messages like “only 3 left” when inventory is low.

Countdown timers work well for flash sales or limited-time promotions, but avoid using them constantly, as this can diminish their effectiveness.

Flash offers and seasonal promotions create natural urgency without manipulative tactics. Highlight exclusive deals or early access opportunities that give customers legitimate reasons to purchase now rather than later.

5. Optimize for mobile-first shopping

Most customers browse on mobile devices, so your product pages must work flawlessly on smaller screens. Place add-to-cart buttons within thumb reach, typically at the bottom of the screen, where they remain visible during scrolling.

Fast-loading visuals and correctly scaled imagery prevent frustrating delays that drive customers away. Consider implementing one-tap purchasing options (such as Google Pay) or guest checkout buttons on product pages to make buying simple.

6. Include shipping, returns, and guarantee information

Upfront transparency about costs and policies instills confidence in hesitant buyers.

It’s good practice to display shipping costs, delivery times, return policies, guarantees, and terms and conditions near your product price.

Money-back guarantees and generous return policies reduce purchase anxiety (consider offering 30-day returns or free exchanges.) Highlight policies to show customers they’re making a risk-free investment in your products.

7. Test multiple CTA button styles and placements

Small changes to CTAs can dramatically impact conversion rates. Test different colors, with bright options like orange or green often outperforming standard blues. Experiment with button text beyond “add to cart” — try “get yours now” or “claim your discount” for variety.

Position matters as much as design when it comes to CTA effectiveness. Test buttons above the fold, after product descriptions, and in sticky positions.

8. Use email to drive traffic back to product pages

Automated email sequences can recover customers who viewed products but didn’t purchase them. For instance, cart abandonment emails remind visitors about items they considered, and product recommendation emails suggest items based on browsing history.

Personalized product emails perform better than generic promotional messages — add your customer’s name when possible. Include product images, prices, and direct links back to the pages customers visited to make returning as seamless as possible.

How to customize your Shopify product page

Shopify has a native editor you can use to edit product pages — the customizability and features are theme-dependent. Another option is installing an app that lets you add features or use pre-built Shopify product page templates.

How to customize product pages in Shopify’s native editor

To customize product pages in Shopify, you first need to add a product so that the visual page editing tool has a default listing it can use.

Step 1 — Add a product to Shopify

• Login to Shopify and select Products from the sidebar. Click the + Add product button to load the product dashboard:

• Add all your product information and click Save to create your first product listing. You can now proceed to customizing product pages in Shopify.

Step 2 — Customize your product page

• Login to Shopify and click Online Store > Themes in your dashboard sidebar:

• Click the black Customize button to load the site editing tool
• Click the top menu in the site editing tool labeled Home page:

• Click Products in the menu. Select + Create template to build a product page. 
  • A popup will appear that lets you name your template. Name it whatever you like and click Create template to load the editor:

• Shopify’s product page editor uses move-up/down controls. You can select any item in the builder and move it between positions. Customize the product page with new sections and change their settings until you get it looking how you want.
• Click Save to confirm your changes. You can now click the Exit icon and return to your Themes page.

How to customize product pages using an app

Visit the Shopify App Store and search for product pages to generate a list of apps that can help you customize your listings:

From these apps, you have two options:

1. Page builder apps, such as Instant Section & Page Builder and Shogun ‑ Landing Page Builder, can replace Shopify’s native editing tool
2. Product page feature apps, such as Zoorix Sticky Add To Cart Bar and Easy Tabs ‑ Product Tabs, add features to Shopify’s native editing tool

For example, Instant Section & Page Builder provides a third-party dashboard, letting you select from multiple page templates and publish them to your store.

Here’s one of its templates for a beauty store:

Before choosing a Shopify product page customization app, check its reviews and pricing. Free plans are usually limited to one page/one store, and monthly fees can balloon. For instance, Instant’s cheapest paid plan is $39/month.

How Omnisend helps drive more sales from Shopify product pages

Converting product page visitors into customers requires follow-up beyond the initial visit. Omnisend helps you recapture interested shoppers and guide them back to complete their purchases with targeted campaigns and automated workflows.

Automated email workflows

Email automation creates multiple touchpoints throughout the customer journey to drive product page visits. Here are some examples:

• Welcome series introduces new subscribers to your best products with curated recommendations
• Post-purchase cross-sell emails showcase complementary items that improve recent purchases
• Back-in-stock notifications bring customers directly to previously unavailable products they showed interest in
• Browse and cart abandonment workflows re-engage visitors who viewed product pages without purchasing

Omnisend offers pre-built workflows for each of these scenarios, complete with optimized timing, subject lines, and templates.

Segmented flows

Omnisend’s customer segmentation features let you create customer groups based on shopping behavior, purchase history, engagement levels, and demographics to send highly targeted product campaigns.

Your segments can also combine filters, including lifecycle stage, geographic location, product categories purchased, and email engagement patterns for targeting.

It automatically tracks which products customers view, how much they spend, and when they last purchased to build customer profiles.

Product recommendations

Add the Product Listing or Product Recommender item to your emails to bring customers back to your store. You can showcase up to 12 products per email block and use conditional content to show different products to different audience segments.

For instance, you can display products similar to past purchases in cross-selling flows, recently viewed items in browse abandonment emails, and bestsellers in a welcome series.

Omnisend syncs with your Shopify store to pull in relevant product information, including prices, availability, and special offers.

Your product page is just the start

Shopify product pages often serve as landing pages for new and returning customers. These pages need to answer questions, build trust, and guide people toward purchase without overwhelming them.

High-quality product copy, professional images, social proof, and mobile optimization work together to create better customer experiences.

Go further by testing product page layouts and features like 360° product views, creating email automation flows to re-target unconverted visitors, and offering incentives such as free shipping and low-cost upgrades to find your winning formula.

Shopify product page FAQs