17 best Shopify watch stores that nail design and branding

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Coming across a top-tier Shopify watch store is a humbling experience for any industry that doesn’t take design and branding seriously. These stores know their audience, understand what sells, and position themselves for maximum sales.

Some elements are typical, such as visual social proof and trust signals. Others are unique, such as origin storytelling, collaborations, and virtual try-ons. Taking a lead from their ideas is as good a way as any to give your watch store a lift.

This article reveals 17 high-performing Shopify watch store examples. We’ll cover what makes them great and the features you can replicate in your own store.

What makes a great Shopify watch store?

The best Shopify watch stores have high-quality product showcases and positioning that nail what their customers want. That could be luxury, uniqueness, affordability, or a technical specification, such as an automatic movement instead of a quartz movement.

Our list of Shopify watch store examples below reveals several common traits from the most successful. These include:

• High-impact product visuals: The quality of product images and videos is typically greater than you’d find in, say, an electronics store. Macro and 360° images aren’t unusual.
• Virtual try-ons: Some stores allow customers to try on watches using their smartphone camera. It’s a popular feature with younger customers.
• Origin storytelling: Stories differentiate and help watch stores fill product pages with unique content. Allows them to position themselves.
• Collaborations: With influencers on social media, but also artists, sportspeople, and other reputable folk who their target audiences relate to.
• Trust signals: Payment icons throughout their sites plus branded badges for SSL certificates, warranties, and returns.
• Visual social proof: Rather than text reviews. TikTok and Instagram reels work well on mobile for scrolling.
• Buy now, pay later: Klarna or Shop Pay Installments is easy enough to enable on Shopify and opens up products to more customers.
• Email automation: The best Shopify watch stores use popups and forms to build their lists and workflows for welcome series, abandoned cart recovery, and follow-ups. If you’re new to email marketing for Shopify, read our best email marketing apps guide.

17 Shopify watch store examples

We’ll now explore 17 watch stores built on Shopify. They range from niche, small-SKU stores to larger catalogs and marketplaces. Each features high-quality elements we’ve selected to inspire your watch store build.

1. Mr Jones Watches

Mr Jones Watches is a London-based retailer of statement watches featuring unique face designs, materials, and strap combinations. Its products are quirky and original, with many produced in collaboration with illustrators, such as this one with Eleanor Dalzell:

Originality is this brand’s selling point, and they even give their customers a say, with a watch customizer that lets them select a strap and add engraving (as an upsell).

GIFs showcase the manufacturing process on product pages, and every product includes an artist or designer section with quotes that reinforce these are unique watches.

2. Paul Rich

Paul Rich is firmly in the skeleton, open movement, and embellishment watch market with products that look expensive but cost very little. Its collections are homages to famous pieces, but also include unique designs, such as the Astro:

Its Shopify watch store presents products with white backgrounds and uses features as core sections of its product pages. For instance, product pages have an AT A GLANCE section that showcases the dial, water resistance, and case finish.

Sales tags appear across product listings and collections to encourage value-hunting shoppers to purchase. Additionally, there’s a signup form offering 15% off:

3. Xeric

Xeric makes quirky watches. It started as a Kickstarter project and now sells over 20 models spanning omnigraphs, chronos, sports, and dress watches.

GIFs play a significant role in Xeric’s Shopify watch store, used on collection pages alongside static images to showcase watch movements and unique features. The example below is for the Vendetta II, an automatic watch with a wandering hour:

Email marketing is also a core marketing channel for Xeric. It offers 10% off in its top bar, and runs an exit-intent popup offering 10% off to new signups:

4. Tokyoflash Japan

Tokyoflash Japan sells digital and analog watches that tell the time in non-standard formats, such as with dot, light, and pattern combinations.

There’s nothing same-y about this brand’s positioning. It targets creatives who want something on their wrist that no one else in the room has.

Its Shopify watch store presents products with YouTube video showcases and product page grids with a white background and lifestyle shots. Its educational sections are critical to sales and reduce friction for customers new to the brand:

Overall, it’s one of the best examples of a Shopify smartwatch store. You can use its minimalist design in your store to present information and guide customers to make purchases.

5. Oblvlo

Oblvlo is a French watchmaker offering fashionable pieces inspired by iconic and vintage designs. Its skeleton and tourbillon watches have unique movements and case materials, such as this one with a sapphire crystal glass case:

Despite the store’s high-end design with its dark background and gold and white logo, “Affordable” is a common word in headings and product listings, positioning its watches as something anyone can own.

A customer support phone number is at the top of the site, which we don’t often see in ecommerce. It’s clear that some of its customers have complex journey paths, and the phone number is there for them.

6. Maven Watches

Maven Watches makes minimalist everyday and dress watches inspired by Scandinavian and German pieces. Its product pages have a grid and include upsells, such as 10% off for customers who buy an extra strap:

Social proof and industry mentions also feature prominently. There’s a floating Reviews tab that displays contextual reviews based on the product page and logos of industry magazines, such as Yanko Design and Dezeen.

Specifications get sections on product pages for the technically curious, covering diameters, case materials, glass, and more:

7. Camden Watch Company

Camden Watch Company makes classic watches at affordable prices, with its British-Swiss collaboration adding Swiss movements to British designs.

Its skeleton watches are enormously popular, but it’s the unique dial patterns, such as florals for numbers, and witchcraft designs that stand out:

The Camden Watch Company’s range spans over a dozen models, which would be confusing, if not for the help me choose page, which describes who they are for and links to their collections:

8. Rosefield

Rosefield sells women’s watches and jewelry with a clean, feminine aesthetic. Its Shopify watch store leans heavily into gifting, with a dedicated Gifts nav link, gift wrapping as an upsell, and a “Time for gifts” banner on the homepage.

Navigation filters by color, shape, and strap material, making it easy to browse by preference rather than collection name:

Product pages include a personalized engraving option, reviews with photo filtering, and a “You may also like” section that cross-sells within the same range. A newsletter signup offering 10% off sits in the footer to grow its list.

9. Daniel Wellington

Daniel Wellington sells minimalist watches and jewelry, positioned squarely as a gifting brand. The homepage leads with “Easy to love. Perfect to gift” and a Shop Gifts CTA, with discount codes and a Brandbassador program for influencer partnerships.

Product pages do the heavy lifting on average order value. A Compatible Products section lists straps with one-click add-to-cart buttons directly below the main product:

Below that, a Frequently Bought Together bundle pairs the watch with jewelry at 15% off. A “Wear it with” section pushes even more cross-sells.

10. Armitron

Armitron sells affordable fashion watches for men and women, with licensed collaborations such as Peanuts that add personality to the range.

Product pages carry hundreds of reviews with AI-generated summaries and media filters so that shoppers can scan photo reviews by topic.

The standout feature is the Timekeeper’s Club loyalty program. Members earn points for purchases, reviews, photo and video uploads, and social follows:

Points convert to discounts at checkout, and a refer-a-friend program gives both parties a discount on orders over a set threshold.

11. Peugeot Watches

Peugeot Watches sells affordable fashion watches inspired by classic Swiss designs, with over 10 million units sold across four decades. 

The lifetime warranty and free battery replacement are the standout trust signals, repeated across the homepage, product pages, and footer. 

Its collection pages are organized by aesthetic, and the homepage has a “Shop the Look” section that styles watches in context:

12. Ice-Watch

Ice-Watch sells colorful, affordable watches for women, men, and kids, with a range that spans analog, digital, smartwatches, geolocatable watches, connected rings, and even ring watches. 

Most Shopify watch store examples focus on a niche. Ice-Watch covers nearly every category and makes it work by organizing the homepage around style and color rather than gender or function.

Product pages include detailed specifications and a “Match your watch” cross-sell section that pairs watches with complementary pieces. An embedded Instagram feed with 211k followers doubles as a visual lookbook:

13. Seiko

Seiko is one of the most recognized watchmakers in the world, and its Shopify store reflects that reputation.

This is one of the best product-focused Shopify watch store examples, with no discount codes, no popups, and no loyalty programs. It doesn’t need them.

Product pages feature white background images and detailed technical specs covering movements, materials, and water resistance. Limited editions like the JAWS 50th Anniversary carry long-form storytelling with production numbers and caseback details:

A “Shop Social” section pulls tagged Instagram content directly onto the homepage, and a store locator connects customers to physical retailers. If you have physical stores, it’s best practice to provide a store locator so customers don’t have to use their phones to find locations.

14. Nordgreen

Nordgreen sells Scandinavian minimalist watches designed in Copenhagen. The navigation uses only four links, and the homepage lets the product photography do the talking.

Product pages stand out for their “Thoughts from the designer” sections, where the designer explains the intent behind each piece. It turns what could be a generic product listing into something with substance:

An “One Watch, Endless Styles” strap section encourages repeat purchases by showing how one watch pairs with different bands. Press logos from featured publications add credibility, and multilingual reviews reflect Nordgreen’s global customer base.

15. Rotate Watches

Rotate doesn’t sell watches. It sells watchmaking kits. Each kit includes mechanical parts, tools, and a beginner-friendly guide so customers can build their own wrist watch from scratch. 

Kits are tagged by difficulty (easy, medium, hard) so its customers know what they’re getting into. Product pages cross-sell movement kits, extra straps, and specialist tools like loupes and magnetizers:

Another fantastic product page feature is its comparison table, which shows how Rotate stacks up against other kits and building without a kit on price, support, and warranty:

16. Solios Watches

Solios is a Montreal-based solar-powered watch brand and the world’s first B Corp-certified watchmaker. Its watches charge from any light source, hold power for up to 12 months in the dark, and never need a battery replacement. 

The homepage doesn’t bury this in an “about” page. Solar technology, recycled stainless steel, and PU-free vegan leather are front and center from the first scroll.

Product pages reinforce this with sections that explain how solar works and why the system lasts 30+ years. A “Bundle & Save” nav link and an in-cart strap upsell with a discount code push average order value:

17. Vincero Collective

Vincero sells bold men’s and women’s watches from San Diego. The site uses limited-edition drops to create urgency, with numbered runs and collectors’ packaging across its range.

Product pages carry hundreds of reviews each, and Vincero replies to nearly every one. Engraving is available as a checkout upsell, and Klarna splits payments into four installments. 

A “Chasing Legacies” section on the homepage features people and their stories, adding a community layer to the brand:

Grow your Shopify watch store

Designing a beautiful Shopify watch store and having a unique brand will take you far. Yet without email and SMS automation, you will struggle to provide a top-tier customer experience and retain enough customers to lower your acquisition costs.

Omnisend is the logical next step. It lets you build email + SMS + push notification flows and standalone campaigns. List-building is automatic with popups and forms, and you can create unlimited segments with an AI segment builder.

FAQs about Shopify watch stores