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The 40 best St. Patrick’s Day subject lines that will get you clicks

Reading Time: 5 minutes

Statistics show US consumers spent about 7 billion dollars celebrating St. Patrick’s Day in 2023.

And St. Patrick’s Day in 2024 is expected to be an even bigger affair for ecommerce customers and brands – pushing competition for the inbox to an all-time high.

The best way to stand out? Attract your audience with killer St. Patrick’s Day email subject lines to boost open and engagement rates.

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We’ve done the groundwork for you and come up with the 50 best St. Patrick’s Day email subject lines to improve your email marketing campaigns.

Looking to get insights into what works and what doesn’t for this special day? Check out these St. Patrick’s Day marketing statistics and tips!

Ready? Let’s take a look.

St. Patrick’s Day subject lines with emojis

  1. 🍀 Lucky savings for St. Patrick’s Day! 💰
  2. Get your green on for 💚 St. Patrick’s Day 🍀
  3. 🍻 Save 20% on your order for St. Patrick’s Day 🍀
  4. Feeling lucky? 🍀 St. Patrick’s Day flash sale! 💰
  5. Score a pot of gold with our St. Patrick’s Day discounts! 🍀💰
  6. 🍀 St. Patrick’s Day gifts for your loved ones 💚
  7. Celebrate St. Patrick’s Day with our special offers 🍀🍻
  8. Limited time St. Patrick’s Day offer: 💰 Save 15% on your order 🍀
  9. Shamrockin’ deals for St. Patrick’s Day 🍀🍻
  10. Don’t be a leprechaun – shop our St. Patrick’s Day sale 🍀
  11. St. Patrick’s Day celebration: Get free shipping on your order 🍀🍻
  12. Lucky charms and savings – St. Patrick’s Day sale 🍀💰
  13. Get your St. Patrick’s Day party started with our special offers 🍻🍀
  14. It’s your lucky day – St. Patrick’s Day sale 💰🍀
  15. Get ready for St. Patrick’s Day with our top picks 🍀🍻

Going green for St. Patrick’s Day subject lines

  1. Get your green on for St. Patrick’s Day
  2. Feeling lucky? Go green for St. Patrick’s Day
  3. St. Patrick’s Day deal: Save 25% on green tees
  4. Score a pot of gold with our green St. Patrick’s Day sale
  5. St. Patrick’s Day gifts for your loved ones: Green & healthy goodies
  6. Celebrate St. Patrick’s Day in all-green everything
  7. Green savings for St. Patrick’s Day
  8. Get ready for St. Patrick’s Day with our green picks
  9. St. Patrick’s Day treats for a green day: Treat yo’ self
  10. Lucky green savings for St. Patrick’s Day
  11. St. Patrick’s Day must-haves: Green, sustainable, fun
  12. Get your St. Patrick’s Day party started with green decorations
  13. It’s your lucky day: $15 Green St. Patrick’s Day sale
  14. Celebrate St. Patrick’s Day with our favorite green picks

Feeling lucky for St. Patrick’s Day email subject lines

  1. Get lucky this Patty’s Day? St. Patrick’s Day discounts for you
  2. Score a pot of gold with our St. Patrick’s Day deals
  3. St. Patrick’s Day gifts for your loved ones: Lucky treats
  4. Celebrate St. Patrick’s Day with our special offers
  5. Limited time St. Patrick’s Day offer: Save 15% on your order
  6. Shamrockin’ deals for St. Patrick’s Day
  7. Don’t be a leprechaun – shop our St. Patrick’s Day sale
  8. St. Patrick’s Day lucky finds: free shipping on $50+ orders
  9. Lucky charms and savings – St. Patrick’s Day sale
  10. Get your St. Patrick’s Day party started with our special offers
  11. It’s your lucky day – St. Patrick’s Day sale

St. Patrick’s Day email subject lines for special offers

  1. 15% off on everything green today!
  2. Get your green on for St. Patrick’s Day and enjoy 15% off!
  3. 🍀 Luck of the Irish: Enjoy 20% off for St. Patrick’s Day!
  4. Your lucky day Is here – 25% off sitewide for St. Paddy’s! 🍀
  5. 🎉 St. Patrick’s Day Flash Sale: Grab your pot of gold before midnight!
  6. St. Paddy’s Day deals like never before: Up to 30% off! 🌟
  7. Go Green or Go Home: Lucky savings for St. Patrick’s Day!
  8. Add to cart and save big for St. Patrick’s Day’s secret sale!
  9. 🍀 Feeling lucky? Unlock your St. Patrick’s Day discount!
  10. St. Patrick’s Day shenanigans: Grab your discount code before 11 PM!
  11. Go green and save big: St. Paddy’s Day discounts inside! 🌿

5 great St. Patrick’s Day email examples

Now it’s time to explore how real brands celebrate the holiday spirit with their creative email examples.

1. Cotton Bureau

Subject line: It’s your lucky Day! St. Patty’s tees are here 🍀

St. Patrick’s Day email example by Cotton Bureau

St. Patrick’s Day is incomplete without green attire. So this email marketing campaign from Cotton Bureau, a customized clothing ecommerce brand, focused on custom-made green t-shirts for St. Patrick’s Day.

We love their minimal yet humorous email copy and bold designs. The subject line also grabs attention with a holiday-specific emoji and the word “lucky” we discussed in the previous section.

2. Athletic Brewing

Subject line: Ready for this Red Ale? 🍀

St. Patrick’s Day email example by Athletic Brewing

Despite being a non-alcoholic brewing company, Athletic Brewing did not stop capturing the essence of traditional St. Patrick’s Day ale with its brilliant email design.

This St. Patrick’s Day email immediately attracts attention with its rich imagery, cleverly blending the can design into the email background. The copy is concise and compelling, and we also love how they’ve incorporated the trust badges within the email.

3. Sauna House

Subject line: We’re green every day 🍀💚🌎

St. Patrick’s Day email example by Sauna House

Sauna House leveraged “going green” for St. Patrick’s Day to highlight its sustainability credentials.

They show a unique way of celebrating the day by sharing their sustainability report, highlighting their contributions to nonprofits, reduced water consumption compared to other bathhouses, and local product partnerships. This is a great way to use the attention of a holiday to share information about your business, and generate goodwill in the process.

4. Rugs.com

Subject line: You’re In Luck With St. Patrick’s Day Savings 🍀

St. Patrick’s Day email example by Rugs.com

This St. Patrick’s Day email from Rugs.com uses all the right elements for the holiday. For example, the perfect green tone, an exclusive holiday sale, and minimal copy.

The brand also incorporates a time-sensitive CTA to induce urgency. The rest of the copy structures its promotions well by sectioning products on sale so readers can quickly click a CTA and land on the product’s page to finish the purchase.

5. Pulp & Press

Subject line: Did someone say nutrient-rich greens? 🥬

St. Patrick’s Day email example by Pulp & Press

Lastly, Pulp & Press, a wellness ecommerce store, did not miss out on the opportunity to promote their freshly pressed “green” juices on St. Patrick’s Day.

They also cover their products’ many health benefits without going overboard with copy – giving its subscribers a strong reason to make a healthy start on St. Patrick’s Day. 

Wrap up

St. Patrick’s Day is an excellent opportunity for ecommerce stores to offer special deals and promotions to their customers.

By using catchy and compelling subject lines, you can grab your audience’s attention and encourage them to open your emails and take action.

The top St. Patrick’s Day subject lines for ecommerce stores we discussed in this article can provide you with inspiration and ideas for your own email marketing campaigns.

Don’t forget to test different subject lines and monitor their performance to see which ones work best for your business. You also can use Omnisend’s free AI subject line generator for more inspiration.

With the right subject lines, you can make your St. Patrick’s Day email marketing campaigns a success and drive more sales and revenue for your online store.

Happy St. Patrick’s Day!

Ready to make the most of the celebrations around St. Patrick’s Day? We’ve got your email and SMS marketing needs covered.
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


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