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100+ most popular text abbreviations to use in 2024

Reading Time: 6 minutes

Businesses don’t need to learn text abbreviations.

Do they?

Wait a sec, do they?!

Well, actually, yes. Learning a few common text abbreviations allows businesses to save time, connect with customers more personally, and appear more modern and approachable.

Text abbreviations can help businesses to stay relevant and engaging with their communications. 

Appropriate use of popular abbreviations can help a business to connect with diverse audiences, adapt to evolving trends, and maintain a competitive edge in the ever-evolving digital landscape. 

On the other hand, ignoring text abbreviations may result in missed opportunities to connect with customers. 

This article shares the top abbreviations you need to learn to up your messaging game. 

Learn more about Omnisend SMS marketing features

What are texting abbreviations?

Text abbreviations are shortened versions of common words or phrases—the most popular one might be “LOL” (or laugh out loud). They help users save time and stick to the character limit when sending text messages. 

When used in SMS campaigns, texting abbreviations help businesses keep their messages short without losing the intended meaning. 

Learning text acronyms is important for marketers who want to keep up with today’s bite-sized communication style. Using popular abbreviations in their SMSs makes it easier for brands to engage and build thriving customer relationships. 

Text abbreviations for business text messages

The text abbreviation list below contains the popular text acronyms you can use in your business communication:

  1. ACCT – account
  2. ACK – acknowledge
  3. API – Application Programming Interface
  4. ASAP – as soon as possible
  5. ‍AOV – average order value
  6. B2B – business to business
  7. B2C – business to consumer
  8. BD – business development
  9. BOGO – buy one get one free
  10. CEO – Chief Executive Officer
  11. CFO – Chief Financial Officer
  12. COO – Chief Operating Officer
  13. CRM – customer relationship management
  14. CTA – call to action
  15. CX – customer experience
  16. EOD – end of day
  17. EOW – end of week
  18. EPS – earnings per share
  19. ETA – estimated time of arrival
  20. FAQ – frequently asked questions
  21. FF – Follow Friday
  22. FYI – for your information
  23. GA – Google Analytics
  24. GDPR – General Data Protection Regulation
  25. HQ – headquarters
  26. HR – human resources
  27. HTH – hope this helps
  28. IPO – Initial Public Offering
  29. KPI – key performance indicator
  30. MoM – month over month
  31. MRR – monthly recurring revenue
  32. N/A – not applicable
  33. NDA – non-disclosure agreement
  34. NGO – non-governmental organization
  35. NFS — not for sale
  36. NP – no problem
  37. OOO – out of office
  38. OTP – one time password
  39. P2P – peer to peer
  40. POC – point of contact; proof of concept
  41. POS – point of sale
  42. PR – public relations
  43. R&D – Research and Development
  44. RFI – Request for Information
  45. RFP – Request for Proposal
  46. ROI – return on investment
  47. SaaS – Software as a Service
  48. SLA – service level agreement
  49. SMB – small and medium-sized business
  50. SME – subject matter expert
  51. T&C – terms and conditions
  52. TBA – to be announced
  53. TBC – to be confirmed
  54. TBD – to be determined
  55. TIA – thanks in advance
  56. TOS – terms of service
  57. UI – user interface
  58. UX – user experience
  59. VFM – value for money
  60. VPN – virtual private network
  61. WFH – work from home
  62. YoY – year over year

Marketing-related text abbreviations

Marketers across all levels should be familiar with the following abbreviations in texting:

  1. AMA – ask me anything
  2. CLV – customer lifetime value
  3. CMS – content management system
  4. CPC – cost per click
  5. CPM – cost per mille (thousand)
  6. CR – conversion rate
  7. CRM – customer relationship management
  8. CTA – call to action
  9. CTR – click-through rate
  10. DM – direct message
  11. ELI5 – explain like I’m 5
  12. FB – Facebook
  13. FBF – Flashback Friday
  14. FF – Follow Friday
  15. FOMO – fear of missing out
  16. HMU – hit me up
  17. IG – Instagram
  18. IM – instant message
  19. LI – LinkedIn
  20. MFW – my feeling when
  21. OOTD – outfit of the day
  22. OP – original post
  23. PM – private message
  24. PPC – pay-per-click
  25. PSA — public service announcement
  26. QOTD – quote of the day
  27. RT – retweet
  28. SEM – Search Engine Marketing
  29. SEO – Search Engine Optimization
  30. SMP – social media platform
  31. PSA – public service announcement
  32. TBT – Throwback Thursday
  33. TCPA – Telephone Consumer Protection Act
  34. TIL – today I learned
  35. UGC – user-generated content
  36. VIP – very important person
  37. WOM – Word Of Mouth
  38. YT – YouTube

Common text abbreviations

Here are the most common abbreviations used in normal text conversations:

  1. ABT – about
  2. AFAIK – as far as I know
  3. AFK – away from keyboard
  4. AKA – also known as
  5. B4 – before
  6. BC – because
  7. BFD – big freaking deal
  8. BOGO – buy one get one
  9. BRB – be right back
  10. BRT – be right there
  11. BTS – behind the scenes
  12. BTW – by the way
  13. BYOB – bring your own beer
  14. DAE – does anyone else?
  15. DIY – do it yourself
  16. FOMO – fear of missing out
  17. FAV – favorite
  18. FTFY – fixed that for you
  19. FTW – for the win
  20. FUBAR – f***** up beyond all recognition
  21. FWIW – for what it’s worth
  22. FYI – for your information
  23. GG – good game
  24. GTG/G2G – got to go
  25. H8 – hate
  26. HBD – Happy birthday
  27. HMU – hit me up
  28. ICYMI – in case you missed it
  29. IDC – I don’t care
  30. IDGAF – I don’t give a f***
  31. IDK – I don’t know
  32. IKR – I know right
  33. ILY – I love you
  34. IMHO – in my humble opinion
  35. IMO – in my opinion
  36. IMU – I miss you
  37. IOU – I owe you
  38. IRL – in real life
  39. ISO – in search of
  40. JK – just kidding
  41. K – OK
  42. IYKWIM – if you know what I mean
  43. IYKYK – if you know you know
  44. JIC – just in case
  45. JK – just kidding
  46. JW – just wondering
  47. LMAO – laughing my a** off
  48. LMK – let me know
  49. LOL – laugh out loud
  50. MYOB – mind your own business
  51. NBD – no big deal
  52. NGL – not gonna lie
  53. NVM – never mind
  54. OG – original gangster
  55. OMG – Oh my God (Gosh)
  56. OMW – on my way
  57. PDA – public display of affection
  58. POV – point of view
  59. RN – right now
  60. ROFL – rolling on the floor laughing
  61. SMH – shaking my head
  62. SNAFU – situation normal, all f***** up
  63. STFU – shut the f*** up
  64. SUS – suspicious
  65. TBA – to be announced
  66. TBD – to be decided
  67. TBF – to be frank
  68. TBH – to be honest
  69. TGIF – thank goodness it’s Friday
  70. TL;DR – too long, didn’t read
  71. TLC: tender loving care
  72. TMI – too much information
  73. TTYL – talk to you later
  74. TTYS – talk to you soon
  75. TW – trigger warning
  76. TY – thank you
  77. W/E – whatever
  78. W/O – without
  79. WTF – what the f***
  80. WTH – what the h***
  81. WYD – what are you doing?
  82. WYSIWYG – what you see is what you get
  83. YOLO – you only live once

How to use text abbreviations

Check out these examples and tips on using text abbreviations in your business and marketing SMS: 

Example 1: Sharing a discount

“Visit ABC Clothing Store ASAP for a great deal! 20% off any clothing item when you show this text.”

Example 2: Announcing a sale

“PSA: Our back-to-school sale starts TODAY! 50% off all books and stationery. Shop now here 👉  kidsbookstore.com/back-to-school “

Example 3: Promoting a new product

“Our long-awaited video game console is now available on pre-order. Place your order ASAP for a 20% discount. Only available to VIP members.”

Example 4: Customer service

“Thank you for contacting Omnisend. Your request has been lodged and a customer agent will contact you before EOD.”

Example 5: Text alerts

“TGIF! Celebrate the start of the weekend at our cheese shop. Show this text at the counter for 20% off our artisanal cheeses.”

Example 6: Order updates

Greetings, John. Your package, Order No. 12345 has been dispatched. ETA is 5.00 pm.”

Example 7: Appointment reminders

“Hi, Grace! Your dentist appointment is today at 2:15 pm. LMK if you need to reschedule.”

Example 8: Internal communication

“Hi, Anna. We have a meeting with our B2B clients today. Prepare their acct reports and LMK when you’re done.”

Example 9: Postponing an event

“We’ve had to postpone our training event because of bad weather. A new event day is TBD, and we’ll let you know ASAP.”

Example 10: Celebrating loyal customers

“HBD! Celebrate your big day with 30% off your next order. Use the code HBD001 at checkout.”

These simple examples show how to incorporate abbreviations in your texts to save character count while maintaining professionalism. You can simplify your texting efforts further by using an SMS program with pre-built SMS templates that already feature text abbreviations. 

To spice things up, you can add a GIF in the text message to communicate your feelings visually. 

Let’s now go over tips for texting in a business environment using text abbreviations. 

1. Understand your audience

The key to successfully using text abbreviations in a business setting is to understand your audience. This will help you know which acronyms to use and how to use them effectively. 

B4 using texting abbreviations in your marketing messages, ask yourself:

  • Do my target users use text abbreviations regularly?
  • Do they know what the popular abbreviations mean?
  • Do they like abbreviations in the messages they receive?
  • Are my target users young or old?

2. Don’t overuse abbreviations

You don’t want to use too many abbreviations in one message as this could hinder readability. Check this example, “Sup, our fav customer. ICYMI, our summer sale is on. Shop ASAP for 10% off RN.” 

An SMS like this is confusing and can easily miss the intended message.

3. Don’t forget to personalize

Text abbreviations allow you to save on the character count, This means you have more space to personalize the text message to your recipient. 

According to Twilio SendGrid’s 2022 report, 20% of SMS recipients say that irrelevant messages are their biggest turnoff. 

To boost engagement, personalize the message even if you use abbreviations to cut the character count. You can achieve this by:

  • Collecting relevant customer data during the signup process
  • Segmenting your audience into different groups to help you send targeted automated text messages
  • Addressing the recipient by name
  • Incorporating a clear CTA in the SMS

4. Be creative, but remain professional

You can get as creative as possible with your text abbreviations without being unprofessional. For example, avoid abbreviations for swear words in your professional messages. 

5. Keep it simple

Don’t make it hard for your recipient to understand the acronyms in your text messages. Stick to the standard abbreviations in texting that you’re sure your audience understands. 

Wrap up

Using text abbreviations in your business and marketing messages allows you to speak casually with your recipients. Used authentically, it also helps to position you as a modern and forward-thinking brand. 

Hopefully, our text abbreviation list has shown you the popular acronyms you can use in your messages to save time. 

Drive more sales with SMS campaigns using Omnisend’s features for free
Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.


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