10 Winter newsletter ideas and examples for your campaigns

To keep your store’s revenue steady throughout the winter months, you need to find effective winter newsletter ideas. These emails warm up your audience before the holiday rush and keep the momentum going through the post-holiday lull.

This guide breaks down real winter newsletter examples from ecommerce brands so that you can get more ideas for your own campaigns. You’ll also find customizable templates and tips to help you build and send your winter emails faster.

Why send winter newsletters?

Winter newsletters reach shoppers while they are buying gifts and winter essentials, so seasonal content and offers match what they already want. In Omnisend’s Black Friday and Cyber Monday survey of 1,200 U.S. shoppers, discounts were the top purchase motivator for 68%.

Winter also gives you a run of dated moments to plan around, from Cyber Monday and Panic Saturday to New Year’s Day and Valentine’s Day. Each moment needs a different message, which is why the examples below range from sales to gift guides, greetings, and charity campaigns. 

Key winter dates and newsletter opportunities

Use these 10 winter dates as your newsletter calendar, and match each one to the campaign type listed beside it.

10 winter newsletter ideas and examples

This section breaks down real winter newsletter examples from ecommerce brands and provides detailed feedback explaining why each newsletter works. Take a look to see how successful stores structure their seasonal campaigns so that you can apply that structure to your own.

1. Eight Sleep: Cyber Monday newsletter

Subject line: 24 hours only: Cyber Monday sale

This Cyber Monday email from Eight Sleep pushes shoppers to buy before the holiday window closes. It promotes a high-value bundle that expires at midnight.

Why this winter newsletter works

• It creates strict urgency by stating the offer ends tonight right at the top of the email
• A $300 cash discount on the core product plus a free product valued at $300 stacks the value proposition 
• The image keeps the focus entirely on the bedroom setup, which matches the product perfectly
• A financing option at the bottom removes the friction of a high price point 

How to adapt this idea

• Stack a free seasonal gift with a standard discount to increase the perceived value of your Cyber Monday promotion
• Put the expiration date of the offer in your subject line and at the top of the email body to maintain urgency
• Include a financing option for high-value items to capture the segment of buyers who might abandon this offer because of the high single payment

2. Blueland: Giving Tuesday newsletter

Subject line: Fill your cart, not our oceans

On Giving Tuesday, Blueland dedicates a specific amount from every purchase to an environmental nonprofit. The newsletter makes that donation the reason to buy.

Why this winter newsletter works

• Instead of vague promises, the email states exactly how much money goes to the charity per order 
• They align the nonprofit organization with their own core business of reducing single-use plastic waste
• The primary CTA button uses the phrase “Shop For Good” to reinforce the donation angle

How to adapt this idea

• Partner with a charity that connects to your product or your business values
• Clearly state the exact amount, be it in dollars or percentages, that will go to the donation
• Include a short paragraph at the bottom that explains what the nonprofit does with the funds

3. Moment: Panic Saturday newsletter

Subject line: Final Day: 2-Day Shipping

Moment’s Panic Saturday email speaks to shoppers who haven’t finished their gift list. It’s a final call to order today and receive the package within two days, in time for Christmas. 

Why this winter newsletter works

• It removes holiday shopping anxiety by explicitly stating that the order will be at your door before Christmas
• Clear copy puts the deadline front and center, so the information is impossible to miss
• The placement of the buy-now-pay-later option removes any financial friction for last-minute buyers
• A colorful email image and less intrusive button colors create a laid-back setting that reinforces the “there’s still time” message instead of pushing for FOMO 

How to adapt this idea

• Send a dedicated email 48 hours before your final shipping date
• Put the exact time and date of the deadline in your subject line and at the top of your email body
• Feature a portion of your items or digital gift cards in neutral colors
• Display financing options if your average order value exceeds standard impulse purchase amounts

4. Ferm Living: Gift guide newsletter

Subject line: Gifts for the host

Ferm Living offers a dedicated collection of kitchen goods that make a suitable gift for the host. The newsletter targets a specific type of person the gift is for, which makes decision-making much easier for the reader.

Why this winter newsletter works

• The campaign answers a recurring holiday problem of what to bring to a dinner party
• They promote hand-picked items, which makes the customer trust the product more
• The item grid focuses solely on the imagery of the product instead of overwhelming the reader with specifications

How to adapt this idea

• Identify the secondary events surrounding your customer’s holidays, like office parties or community gatherings
• Group your lower-priced items into a single collection and present it to your audience as a solution

5. 1973 Ltd: Holiday greeting newsletter

Subject line: Merry Xmas Everyone! ☃

Instead of pushing a sale, 1973 Ltd uses its Christmas email to build community and show its company culture. The newsletter shares a playlist of the team’s favorite songs.

Why this winter newsletter works

• It skips the typical holiday sales pitches and focuses entirely on building human connection
• Tying the company’s origin year to the UK’s 1973 Christmas number-one single paves the way for the rest of the email
• The visuals are colorful illustrations of a Santa Claus, fireplace, gifts, and stockings to create a relaxing environment
• A free asset, the playlist, sits behind the CTA and offers entertainment with zero financial commitment

How to adapt this idea

• Pause your promotions on Christmas Day and send a message that mentions the actual people behind your brand
• Share a playlist that your staff made or send some images of your celebration to build customer trust before the post-holiday sales begin
• Use holiday visuals to strengthen the Christmas spirit if your brand style allows it

6. Misc Goods: Boxing Day newsletter

Subject line: Boxing Day — Let’s end the year on a high note!

Misc Goods extends the shopping window between Christmas and New Year’s Eve with a Boxing Day sale. The newsletter offers 30% off the entire store to clear remaining inventory before January.

Why this winter newsletter works

• It acknowledges the strange, quiet week between major holidays instead of ignoring it
• The offer is a single line: 30% off the entire store
• No rush and no pressure: the email skips FOMO, which feels like a relief after the holiday chaos

How to adapt this idea

• Send an email after Christmas that acknowledges the awkward period of time that is between Christmas and New Year’s Eve
• Offer an easy-to-understand discount code for a specific product or the entire store
• Clearly state when the sale ends but don’t push people to buy immediately
• Add a product image or a bestseller block if your discount covers the whole store, since a text-only email gives shoppers no visual starting point 

7. Smalls: New Year’s Eve newsletter

Subject line: Make 2026 your cat’s healthiest year ever.

Smalls taps into the New Year’s self-improvement mindset, tailored for pet care. Its New Year’s Eve email positions the brand’s cat food as the foundation for a healthier year. 

Why this winter newsletter works

• The message frames the product as a solution to an emotional goal, which is giving your pet a longer and healthier life
• A two-column grid of the six most prominent benefits keeps the product details quick to read
• Its primary CTA takes the reader to a quiz that personalizes the product, which strengthens the connection to the brand 
• A money-back guarantee at the bottom removes the risk of trying a new product for the first time

How to adapt this idea

• Connect your product to a common New Year’s resolution relevant to your audience
• Focus on messaging the positive outcomes and long-term benefits the customer will experience
• Work on a more innovative entry point, if applicable, like a quiz to personalize the product
• Provide money-back guarantees or return policies to alleviate some of the anxiety

8. Huha: New Year newsletter

Subject line: Your 2026 Huha Horoscope 🔮✨

Huha uses this New Year campaign to drive product discovery by pairing its underwear catalog with 2026 zodiac predictions. The holiday newsletter makes this shopping experience both humorous and highly effective.

Why this winter newsletter works

• Zodiac is a popular prediction ritual among some people for the year to come, and this email taps into the idea in a way that works for both believers and skeptics
• It connects specific personality traits to the function of each type of underwear so that everyone can find their match
• The layout uses a clean and structured grid that makes it simple to scan and fun to check out
• A single CTA at the end urges the reader to take control of their own destiny if the prediction wasn’t quite accurate

How to adapt this idea

• Assign specific personality types to your products or astrological signs to create a fun buying guide
• Group your items by use case or style, and present the items in a simple grid without too much text
• Add a CTA at the end that takes care of the people who couldn’t find their match

9. Oura: Valentine’s Day newsletter

Subject line: Your Oura Ring Valentine’s Day Offer

Oura teases its Valentine’s Day promotion instead of selling right away. The newsletter announces a bundle discount on the rings and tells readers to mark their calendars for the launch date. 

Why this winter newsletter works

• The campaign generates interest in advance by stating the offer and the start date before the sale even begins
• It connects the product and the holiday perfectly by tailoring its copy: “Two healthy hearts are better than one”
• The image places the two rings next to each other, maintaining the classical Valentine’s Day aesthetic
• It says clearly when the sale begins and when it ends so people can prepare for it and think about the purchase beforehand

How to adapt this idea

• Send a teaser email several days before your Valentine’s Day sale begins
• State the discount and terms upfront so everything’s clear and shoppers buy from you instead of someone else
• Bundle two related items together to increase the average order value

10. Away: Chinese New Year newsletter

Subject line: Bold red styles: The Year of the Fire Horse🧧

To drive foot traffic to its physical stores, Away promises an exclusive item in its Chinese New Year email. The newsletter features existing red luggage and accessories, plus an artist-designed accessory tied to the Year of the Fire Horse. 

Why this winter newsletter works

• It grounds the product in a specific cultural moment without relying on generic holiday items
• The brand partners with a Chinese-Indonesian artist to design the luggage tag to give more authenticity
• Every item in the grid, and the rest of the email, is red, which instantly conveys the “Red for Good Fortune” theme
• It splits the audience in two: one who wants to shop online and the other who wants the exclusive item in the physical locations

How to adapt this idea

• Build a campaign around a cultural event by grouping existing inventory that matches the holiday’s theme
• Partner with a relevant creator or artist to add authenticity to the promotion
• Use exclusive items located in physical stores only to drive more foot traffic to your locations

Winter newsletter templates you can customize

Newsletter templates can help you get started with your seasonal campaigns faster, without compromising your brand style. You won’t have to start from scratch and can customize the pre-built email design to your liking instead.

Explore Omnisend’s free newsletter templates to find the right starting point for your next campaign[/cta2]

Christmas newsletter template

This template works best for holiday greetings, gift guides, seasonal collections, and general Christmas promotions. The structure gives you plenty of space to connect with your subscribers before directing them to your store.

Christmas sale newsletter template

This layout is best for discounts, limited-time offers, and last-minute holiday shopping. The main focus in this template is the promotion itself, so your readers will understand right away that this is a promotional email where they can find relevant deals.

Gift guide newsletter template

This template is best for helping customers discover products during the holiday shopping season. A curated guide gives subscribers a reason to browse before they buy, and it works as a free resource rather than another sales pitch.

New Year newsletter template

This layout works best for year-in-review emails, new collections, upcoming offers, and fresh-start campaigns. You can use the central focus for a single visual for product placement or a benefits infographic, then continue with text and a promo code.

Valentine’s Day newsletter template

This template is best for gift recommendations, bundles, and seasonal promotions. Use the minimalist layout to highlight your best-selling products of the season, or use dynamic recommendations to fill the slots based on user behavior automatically.

Winter newsletter subject lines

Your subject line should name the winter campaign, offer, or seasonal message inside the email, so readers have a clear reason to open it. Limited-time offers motivated 33% of U.S. shoppers in Omnisend’s Black Friday and Cyber Monday survey, which is why lines like “24 hours only: Cyber Monday sale” put the deadline first. 

Here are 10 subject line examples that cover the most common winter campaigns you can use for inspiration:

1. 24 hours only: our winter sale starts now
2. Gifts for everyone on your list, sorted by budget
3. The winter collection just landed
4. Last call: winter clearance ends Sunday
5. Final day to order for Christmas delivery
6. Start the year right: new arrivals just dropped
7. Boxing Day deals are open, no rush
8. Two gifts, one price: our Valentine’s bundle
9. Valentine’s Day gifts that arrive on time
10. Cozy up for less: winter essentials are on sale

Tips for creating engaging winter newsletters

• Include clear shipping deadlines and return policies in every December campaign, so last-minute shoppers know what arrives in time and your support team gets fewer questions
• Split gift buyers from self-purchasers in November, so gift guides and shipping reminders reach the right people
• Pause promotions on Christmas Day with a greeting or a team story, then return to offers on Boxing Day
• Use the quiet days between Christmas and New Year’s Eve for clearance or year-in-review emails, when subscribers are spending gift cards
• Announce Valentine’s Day offers days ahead, with the discount terms and start date, so shoppers can plan the purchase
• Swap evergreen sign-up forms for a winter offer or gift guide opt-in before November 

Conclusion

Winter offers multiple opportunities to engage your subscribers through timed, targeted campaigns that match seasonal habits. You can use the examples and templates above as inspiration to build your own winter newsletters, from Cyber Monday emails and New Year promotions to gift guides and Valentine’s Day emails.