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Every year people spend more and more on their Valentine’s gifts. In 2023, roughly $135.75 was spent per person on average. In the age bracket of 35-44, that average climbed up to $280 per person.
The overall shopping pool for Valentine’s day exceeded 25.9 Billion US dollars. That’s an insane amount of money spent on one occasion. And it definitely sounds like a motive to plan your promotional campaign for upcoming Valentine’s Day 2024.
Don’t let the florists and candy shops eat all of the Valentine’s Day pie. By launching well-thought-out promotional email campaigns with the best email subject lines, you can get a significant piece of it too.
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Get inspired by more than 500 top-performing email subject lines and increase engagement.
We’ve collected a list of the best Valentine’s Day email subject lines as well as beautiful email examples to inspire you. Take it as our early Valentine’s gift to you.
Valentine’s Day email marketing best practices
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After analyzing a bunch of Valentine’s Day newsletters, we see some tendencies and best practices that you can use to have a lovely and profitable Valentine’s Day 2024.
That’s what you should do and think of before launching your campaign.
1. Define your purpose of the campaign
Do you want to help customers get ready for Valentine’s Day or treat them for the occasion?
Your newsletter schedule and even the number of emails will depend on the answer to this question.
If you want your customers to buy presents for others that means you have to start your campaign in advance so you would be on time with delivery. A lot of brands start their Valentine’s communication at the end of January. Moreover, they send email reminders about the last chance to order just before the holiday.
But if you say “treat/love yourself on this special day”, your campaign can be sent closer to Feb 14. In this way, you can still carry on with your Valentine’s campaign a day or even a few days after the actual date.
2. Segment Your Subscribers
We keep talking about the increased effectiveness of segmented campaigns vs. non-segmented. Your promotional campaign for Valentine’s Day is not an exception.
Consider building segments for your audience and better target them with your messages and subject lines.
Below find some ideas for segments and messaging:
A segment of loyal customers (bought three or more times) – say that you appreciate them for loyalty, and this crush is mutual.
Segments of men and women – Gifts for him, gifts for her, “don’t forget yourself” for men and women separately
A segment of dormant customers – say you miss them + discount. (This email should be automated and sent automatically to all customers that become inactive for 30 days. However, if you don’t have this automated workflow yet, use this idea for your Valentine’s campaign)
3. Consider adding extra channels to your campaign
Retargeting campaigns can make any marketing strategy fly. It’s a powerful tool that all merchants should have in their arsenal.
However, if you still don’t feel comfortable enough to initiate it with Facebook or Google ads, try channels that are easier and cheaper to start with. For example, use SMS campaigns or cart abandonment messages via push notifications, or even both. Here are a few examples of omnichannel marketing you can implement:
3.1. Re-engage with subscribers that haven’t opened your initial email campaign
If the average email open rate in ecommerce is 18%, try to imagine how many subscribers don’t see your email campaign. Grant your campaign with the second chance – change the subject line and resend the campaign to non-openers of the initial one. If you see that subscribers ignore it for some reason, try to approach them via SMS.
SMS gets great engagement results and can be your groundbreaking move towards ecommerce success.
3.2. Reconnect with your inactive customers
Retaining your existing customers costs 5X less than acquiring new ones. So you should have a tactic to win back your inactive customers.
According to best practices, the customer reactivation campaign should be automated. However, you can try out a standalone campaign and see if it works, and either it has to be improved or not when you automate it. For that, you will need to make a segment of inactive subscribers on your email marketing platform. Inactive customers are those who haven’t purchased from you for a while.
The gap of inactivity mostly depends on your buying cycle. For apparel sites, books, and small electronic devices, this gap is about 30 days. The text message, in the beginning, is vital to grab the customer’s attention and re-establish the connection. After that, a series of emails follow up.
Valentine’s email templates
So if you have an idea and a plan for your upcoming campaign, the next part is newsletter design.
For this, you won’t need extraordinary artistic solutions. Based on time, human, and financial resources you have, you can pick one of the following Valentine’s Day newsletter design approaches:
Combine love-themed photos of your regular products with your regular email structure and design.
Use your regular templates and layouts, and only add minor design tweaks that would make your email fit the look.
Use your regular template but highlight themed products you have for this special occasion. They will spread the love.
Take your regular template and include a simple postcard with a short lovely message.
All four ways are equally good and can be used as they are or even combined.
Now let’s take a look at some examples of Valentine’s Day emails and their subject lines. In these examples, you will see the different design approaches mentioned above.
Unlock Love ?: Valentine’s Day Edition (score 83%)
Your Valentine’s Wishlist Fulfilled (score 92%)
Heartfelt Gifts: Valentine’s Specials (score 83%)
Swoon-Worthy Valentine’s Finds Inside (score 83%)
5 Star Gifts for Your Valentine (score 100%)
Valentine’s Joy: Unmissable Offers (score 92%)
Discover Love ❤️: Valentine’s Day Edition (score 83%)
Cherish Love: Valentine’s Day Gifts ? (score 83%)
Seal it with a Gift: Valentine’s (score 83%)
Fall in Love: Valentine’s Deals (score 83%)
Sweet Deals for Your Sweetheart (score 92%)
Valentine’s Day Bliss: Our Picks (score 83%)
Gifts of Love: Valentine’s Special (score 92%)
Valentine’s Day: Unbox Love❤️(score 83%)
Valentine’s Glow: Gift Ideas (score 83%)
Love Unleashed: Valentine’s Surprises (score 83%)
Be My Valentine: Gift Guide (score 83%)
19 Valentine’s subject lines and newsletter examples
Pay attention to emojis that most of the ecommerce sites on this list use. Small icons help stand out from the rest of the emails in crowded inboxes. You can boost your open rates by using emojis for email subject lines.
1. YOOX Subject line: Chocolates for Valentine’s Day? You can do better…
2. Cath Kidston Subject line: Treat your Valentine with free P&P – ends midnight tonight!
3. Personal Creations Subject line: {FREE SHIPPING} Top-Rated Gifts Your Valentines Will Love
4. Michael’s Subject line: 50% Off Coupon Expires Today: Make Your ? Gifts for Less!
All the above examples reveal the variety of Valentine’s Day emails sent by ecommerce sites. Subject lines, as well as email designs, can be so different and yet still be effective.
Use these examples, adjust to your brand, and enjoy growing income on Valentine’s Day.
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Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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