25 best Wix apps for ecommerce in 2026 (free & paid)

Wix is so easy to sell with, but what’s most impressive is how easily it lets you build top-tier customer experiences and workflows with the right Wix apps, of which there are now over 800 available via the Wix App Market.

The quality of apps available is improving all the time across both Wix’s native dashboard and infrastructure tools and third-party apps that add marketing and sales features not available as standard, such as email and SMS automations.

However, that decent app pool also presents the challenge of getting your app choices right the first time, a crucial step to save you from migrating data, retraining folks, and losing momentum during your busiest selling periods.

This article provides you with the best start, listing 25 Wix apps for your marketing, sales, user experience, customer support, and more.

25 Best Wix apps (free and paid)

Here’s our list of the best Wix apps. Click or tap the links to jump to any that interest you:

1. Omnisend, best for email and SMS marketing automation
2. Message Bar Smartarget, best for displaying announcements and promotions
3. Get Google Ads + Retargeting by Kliken, best for running Google Ads campaigns with retargeting to reach previous visitors
4. GetTraffic, best for automated ad campaigns
5. Easy SEO Backlinks Booster, best for building backlinks through article publication on high-authority sites
6. Wix Store, best for building and managing your online store
7. PayPal Button, best for accepting payments without a Wix Business subscription or transaction fees
8. Ecwid by Lightspeed, best for multichannel selling and inventory management
9. Printful, best for print-on-demand products without inventory
10. Wix Bookings, best for managing appointment-based services
11. Forms & Payments, best for building custom forms with integrated payment processing via PayPal and Stripe
12. Pro Gallery, best for showcasing products with image galleries
13. Poptin Popups, best for popup forms and lead capture
14. Wix Video, best for adding and streaming video content
15. Chat: GPT based conversations, best for AI-powered customer support chatbots
16. WhatsApp: Start Chat Button, best for connecting visitors to your WhatsApp for support
17. 123FormBuilder, best for building forms with payment collection
18. Reviews by Wix, best for collecting and displaying customer reviews
19. Wix Chat, best for messaging with website visitors
20. Calendly, best for automated appointment scheduling
21. TWIPLA Website Intelligence, best for tracking visitor behavior with heatmaps
22. QuickBooks Connector, best for syncing sales data with accounting software
23. Microsoft Clarity, best for free session recordings and heatmaps showing how visitors use your site
24. Site Booster, best for SEO and online directory listings
25. Social Media Stream, best for displaying social media feeds on your site

Best Wix apps for marketing

These are some useful marketing and SEO-related Wix apps:

1. Omnisend

Omnisend is an omnichannel email and SMS marketing app that scales with your store at every growth stage. It automates your customer journey from sign-up to post-purchase and win-back, with customers seeing an average $68 ROI for every $1 spent.

Notice in the screenshot above how Omnisend has the Wix Choice label? That means Wix recognizes Omnisend for its quality, and few other email marketing apps have it. All plans have 24/7 support and access to standard features.

Key features

• Create engaging campaigns and personalize them to match your brand and audience
• Use SMS campaigns and push notifications to reach customers faster and at the perfect moment 
• Segment your audience effortlessly using objective criteria to deliver tailored messages
• Leverage popups and signup forms to collect valuable customer data with ease
• Gain insights into your performance with analytics tools that drive smarter decisions

Interested in Omnsend? Watch this video to learn how to connect it to Wix:

2. Message Bar Smartarget

Message Bar Smartarget lets you display announcements, promotions, and updates across your site in a banner that sits at the top or bottom of pages.

You can use it to highlight sales, new product launches, shipping deadlines, or any time-sensitive information customers need to see immediately.

Key features

• Display single or multiple rotating messages
• Position the bar differently on desktop versus mobile
• Add call-to-action buttons directly in the banner
• Customize colors to match your branding
• Set bars to stay visible or auto-hide after a set time

3. Get Google Ads + Retargeting

Get Google Ads + Retargeting by Kliken runs Google Ads campaigns and retargets visitors who left your site without buying.

Retargeting shows ads to people who previously visited your site as they browse other websites, while lookalike audiences find new customers similar to your existing ones.

Key features

• Manage Google Ads campaigns within the Kliken dashboard
• Retarget previous visitors across the open web
• Track sales, bookings, calls, and contact form submissions from campaigns
• AI-powered ad builder creates campaign content automatically
• Full campaign integration with your Wix site for conversion tracking

4. GetTraffic

GetTraffic runs automated ad campaigns that use machine learning to create ads based on your site content. You select your location and store category, then the app handles targeting and ad creation to generate traffic to your site.

You’ll appreciate its real-time analytics dashboards that track sources, campaign performance, and traffic patterns across your advertising channels.

Key features

• It automatically finds ways to improve your website’s traffic
• It creates targeted ad campaigns for specific customer profiles or product categories
• It makes it easy to visualize the performance of your ads

5. Easy SEO Backlinks Booster

Easy SEO Backlinks Booster publishes articles about your business on high-authority blogs and news sites with backlinks pointing to your store.

You submit article content, select keywords and images, and then the app distributes your articles to partner sites that link back to your store.

Key features

• Publish articles on high-authority blogs and news sites with backlinks to your site
• Speed optimization tools to improve page load times and Google PageSpeed scores
• Ranking monitor tracks keyword positions in search results
• Multiple keyword and image selections for article distribution
• Manual posting control for article approval and timing

Top Wix apps for sales

These Wix apps can help streamline your sales process:

6. Wix Stores

This Wix app is an all-in-one solution for creating and managing an online store based on a Wix website. It’s fully customizable and user-friendly, so you can design it to best represent your brand without having in-depth design or technical knowledge. 

Key features

• It makes it easy to build and maintain a Wix-based online store
• It provides an integrated solution for all essential functions like managing your inventory, processing customer orders, printing shipping labels, and tracking your sent package
• You can also use it to set up your payment processes, and it works with all major credit cards, plus other popular payment options like PayPal and Apple Pay

7. PayPal Button

PayPal Button by POWR lets you accept payments through PayPal, Stripe, and Buy Now Pay Later options without needing a Wix Business subscription.

It charges no transaction fees beyond what PayPal and Stripe take, making it cheaper than Wix’s native payment processing for smaller stores.

Key features

• Accept PayPal, Stripe credit card payments, Affirm, Klarna, and AfterPay without Wix Business
• No transaction fees from POWR beyond standard payment processor rates
• Automatic shipping and tax calculations at checkout
• Create discount codes for a percentage off or free shipping
• Redirect customers to custom pages after payment completion

8. Ecwid by Lightspeed

This tool can help you add an online store to your Wix website and grow your customer base. It makes it easy to add multiple products to your ecommerce website and provides easy-to-use tools for customers to personalize their orders based on criteria like size and color. 

Key features

• It enables you to create multichannel marketing campaigns on major platforms like Google and Facebook
• You can use it to generate sales by automating your abandoned cart emails and implementing discounts
• All major functions, including inventory management, promotions, advertisements, product reviews, payments, and more, are available to manage through a single platform

9. Printful

If you’re planning to sell personalized printed clothes, accessories, and other types of products via your Wix online store, this app can potentially save you lots of time and money.

After connecting your Wix store to their platform, you can use their design tools to create uniquely designed products that you can then market and promote through your website.

Key features

• It automatically creates and personalizes the product via its in-house facility or through one of its partners.
• They’ll then package it and send it to your customer under your brand
• The package will have your brand’s logo and will seem like it’s coming directly from you

10. Wix Bookings

If you sell various appointment-based services through your website, such as classes or workshops, this app can help you manage them effectively.

You can use it to list your services on your Wix website, and customers can automatically book appointments. It automatically syncs with your Google calendar, so you can avoid double bookings and other scheduling issues.

Key features

• It allows site visitors to book appointments based on available scheduled dates
• It can set up partial payments at the time when bookings are made, with the rest being paid after the appointments
• It can automatically send booking confirmations and other similar messages to customers

Top Wix apps for design and user experience

These apps can help make your Wix ecommerce website more visually appealing and easier to use by visitors:

11. Forms & Payments

Forms & Payments handles contact forms and order forms with built-in payment processing, including event registrations, job applications, quote requests, and newsletter signups. 

It includes over 100 pre-built templates and charges no fees beyond what payment processors take, making it a cost-effective lead gen app.

Key features

• Build unlimited forms with event registration, orders, quotes, and contact collection
• Accept payments via PayPal, Stripe, credit cards, and Buy Now Pay Later options
• Integrate with Mailchimp, Google Sheets, Google Calendar, Notion, and Zapier
• File uploads, conditional logic, multi-page forms, and countdown timers

12. Pro Gallery

Wix Pro Gallery helps you organize product photos and videos into galleries using 12 layout options, from masonry grids to slideshows. 

You set how images animate when visitors hover over them, adjust image sharpness, and decide whether your mobile gallery matches the desktop version or uses a different layout.

Key features

• Fully customizable galleries that can include high-quality images without affecting browsing speed
• Easy to integrate interactive features like zooming and hover effects
• All galleries are optimized to work well on any device, including smartphones and tablets

13. Poptin Popups

Poptin lets you build popups that appear when visitors try to leave your site, scroll halfway down a page, or click a button. 

You drag elements into lightboxes, slide-ins, or gamified wheels where customers spin for discounts, then connect the form to your Wix contacts or email marketing app, such as Omnisend, so emails land where you need them.

Key features

• Customizable popups with interactive content that can be triggered by visitor behavior
• It can help you use popups for essential purposes, such as gathering user information for future marketing campaigns or offering incentives to users who are about to leave the website
• Its popups are optimized to work on any device

14. Wix Video

Wix Video lets you upload video files or pull them from YouTube, Facebook, Vimeo, and DailyMotion without leaving your dashboard, and then charge for content, handling sales and rentals without taking a commission. 

You set prices for individual videos or create subscription plans where customers pay monthly for access to your whole library.

Key features

• Either upload your own videos or stream them from popular platforms like YouTube or Facebook
• Customizable video player that you can adapt to fit your website’s appearance and display videos on any device
• Analytics tools that can help you track your video views, engagements, and conversions

15. Chat: GPT based conversations

With this app, AI chatbots let you stay offline while customers get answers to product questions, shipping details, and policy inquiries. You load the bot with your store information, and it handles conversations in whatever language your customer prefers.

Key features

• It can help you automate vital customer support operations like helping customers with various issues and assisting with orders
• It can use AI-driven interactions to collect visitor data
• It can seamlessly switch from one language to another, providing effective support for your overseas customers

Best Wix apps for customer support and engagement

Customer support can’t yet be fully automatized, but there are plenty of apps to help you make it as effective as possible:

16. WhatsApp: Start Chat Button

WhatsApp: Start Chat Button adds a floating widget to your site that opens WhatsApp conversations when clicked, so your visitors on mobile can chat with you via the WhatsApp app.

Additionally, desktop customers can open WhatsApp Web, keeping them in an environment they already use daily instead of a random chatbot.

Key features

• Floating button that opens WhatsApp app on mobile or WhatsApp Web on desktop
• Pre-filled greeting messages that appear when conversations start
• Multiple team member profiles with online status indicators
• 10+ button styles with 100+ design combinations
• No-code customization for colors, positioning, and button appearance

17. 123FormBuilder

123 Form Builder handles registrations, applications, and orders through forms that accept payments while people fill them out. Pick from 1,900 templates, drag in the fields needed, and wire up PayPal or Stripe so transactions happen without redirecting to separate payment pages.

Key features

• The large template gallery can help you build effective forms for various purposes
• It’s easy to integrate the forms into your online store with little or no technical knowledge
• It can perform complex operations via forms, such as collecting payments and files from responders

18. Reviews by Wix

Product and website reviews from existing customers are a great way to improve your online store’s reputation. Wix Reviews is made by Wix, so it perfectly integrates into the website builder to deliver a seamless experience for you and your customers.

It automatically attaches itself to your store after installing it and will match your website’s design, maintaining a consistent look. You can also further customize it to match your goals.

Key features

• It’s a native app that seamlessly integrates with the Wix website builder
• You can make user reviews more effective by integrating user-generated images and videos
• You can set up automatic filters or approve each review to avoid spam, improper language, or misinformation

19. Wix Chat

Having a direct form of communication with your customers can benefit your online store in multiple ways. It’s a two-way street, so they can instantly send you a message if they have something to ask, and you can also greet them as they browse your website.

Wix Chat makes these interactions easy for everyone involved, helping you build stronger relationships with your visitors.

Key features

• There are instant notifications for relevant events, such as website visitors, received messages, or completed sales
• It can be set up to automatically greet visitors as they enter your online store
• It can generate lead-capture forms to help you collect valuable visitor information

20. Calendly

If your online business involves setting up online appointments with existing or potential customers, having an app that automatically fills your calendar can help free up your time.

Calendly syncs with your calendar and shows your availability in real-time to anyone interested in booking an appointment. They can then schedule a meeting simply by clicking a link and booking a specific time slot.

Key features

• It shows live updates to your calendar, which can help prevent double bookings and make it easier for customers to find their preferred time slot
• Its appearance automatically aligns with your online store’s design, creating a unified user experience
• It requires no manual updates, making it a highly effective way to update your appointment schedule

Best Wix apps for analytics and productivity

These Wix apps can help you analyze your past performance to help you improve various operations:

21. TWIPLA Website Intelligence

TWIPLA tracks visitor behavior through heatmaps showing where people click, session recordings capturing how they navigate pages, and funnels revealing where they drop off during checkout or signup. 

Alerts flag conversion blockers like dead clicks and rage clicking when visitors repeatedly tap broken elements. Built-in polls and surveys collect direct feedback, and custom dashboards segment data by traffic source, device, or behavior patterns without requiring A/B testing tools.

Key features

• It provides a comprehensive way of collecting and analyzing all relevant traffic stats for your online store
• It can generate real-time user behavior data through heatmaps, event tracking, session recordings, and event tracking
• It’s fully CCPA and GDPR-compliant

22. QuickBooks Connector

QuickBooks Connector sends orders from your Wix store, events, or hotel bookings directly into QuickBooks Online as sales records. Each order creates a corresponding entry with customer details, product information, tax codes, and payment status without manual data entry.

Tax codes from Wix map to QuickBooks equivalents, and new products added to the store automatically become items in QuickBooks. Orders sync based on payment status filters, so completed transactions flow to accounting while pending ones stay out until confirmed.

Key features

• It syncs data between the Wix website and QuickBooks Online, eliminating the chance of human error
• It’s easy to connect and use without having any advanced technical skills
• It records all online payments and tracks essential information like sales tax and shipping fees, helping you generate accurate financial reports for tax-related purposes and business decisions

23. Microsoft Clarity

Microsoft Clarity records visitor sessions showing how people navigate pages, where they click, and when they leave. Heatmaps overlay this data to reveal which page sections get attention and which get ignored.

Clarity Copilot summarizes patterns from recordings and heatmaps through conversational queries, answering questions about user behavior without manually reviewing hours of footage. The tool is free with no usage limits or paid tiers.

Key features

• Session recordings capture complete visitor journeys from landing to exit
• Heatmaps show click patterns, scroll depth, and mouse movement
• Clarity Copilot answers questions about user behavior through chat interface
• AI-generated summaries identify patterns across multiple session

24. Site Booster

This app can help get more people to visit your Wix store by improving your visibility on popular search engines. It does that by optimizing your website to fit within SEO guidelines and listing it in relevant online site directories, including places like Google Maps and Yelp.

It also automatically updates after you make changes to the online store and ensures that the website is fully compatible with mobile devices.

Key features

• It helps your Wix website rank higher in search results
• It includes your online store in online directories by Google, Bing, and others
• It provides relevant recommendations to help you improve your SEO rankings

25. Social Media Stream

Social Media Stream connects your social media channels, including Facebook, Instagram, YouTube, Pinterest, and Tumblr posts into one feed widget that updates itself, letting you connect personal profiles, business pages, hashtags, YouTube playlists, and Pinterest boards.

Key features

• It integrates with all major social media platforms
• It allows you to post and stream all types of media, including images, videos, and text
• It seamlessly adapts to any kind of device, including smartphones and tablets

How to choose the right Wix apps for your business

While all the above-mentioned apps can help many Wix online stores increase their sales numbers, not all of them may fit your specific plans and goals. Learning which ones are right for you involves taking some steps to better understand your needs. Some of the things you can do to identify the right Wix apps for your business are:

• Define your specific goals: The first step is knowing what you want to do, both now and in the future. “Increase sales” is a vague target, so it’s best to break it into smaller goals like attracting more visitors, collecting more customer info, improving search engine visibility, or providing more effective customer support.
• Evaluate each app’s key features: With hundreds of Wix apps available on the app market, it’s easy to be confused when choosing between multiple similar ones. Review their key features to make sure they align with your goals.
• Read the reviews and see what people are saying: Check the official Wix ratings and reviews first. Some apps will also have a presence on G2 and Capterra. Another decent place for insights is Reddit.
• Install and test them: Once you shortlist some apps that can potentially improve your business, it’s time to try them out. Explore their functionality and make a final decision on whether they fit you or not.
• Research pricing and scalability: Some apps have free forever plans, some only offer free trials. Some apps start cheap but get extremely expensive at scale. Consider what you need now and what you’ll need in three, six, and 12 months.

How Omnisend helps Wix users succeed

Omnisend brings advanced SMS and email automation to your Wix store, handling your customer journey across all transactional, informational, and marketing messages. It’s so good that Wix itself has made it a Wix Choice app.

Wix caps monthly email sends even on paid plans, lacks A/B testing entirely, and restricts automation customization. You can’t edit triggers in pre-built flows, browse abandonment doesn’t exist, and SMS is limited to auto-replies. 

Email templates in Wix also number just 26, forcing reliance on AI design features that produce mediocre results compared to drag-and-drop customization.

Omnisend removes send limits on Pro plans, includes A/B testing across all tiers, and provides 250+ templates. SMS and web push notifications integrate with email in unified workflows, and customers see an average of $61 ROI for every $1 spent.

Conclusion

While the Wix website builder has all the basic tools to get your online store up and running, you’ll need to install multiple third-party apps to help your business reach its full potential.

From the moment you start reaching out to potential customers, having marketing tools like Omnisend to help you improve your communication can play a major role in an online user’s decision to choose you over your competition. 

Other Wix apps can help you streamline your sales process, provide timely customer support, and analyze your results to know what needs improving.

The only sure way to know if a particular app is right for you is to try it out for yourself, so try these out to find the ones that can increase your online store’s sales.