Cart abandonment happens when shoppers add products to their cart and then leave your site without completing a purchase.
All of these abandoned carts represent thousands of dollars in unrealized revenue for WooCommerce store owners. So while overcoming it is a tough challenge, it’s also a huge profit-boosting opportunity that’s worth fighting for.
This guide walks through why cart abandonment happens, how to address it, and the best tools for WooCommerce cart abandonment recovery to re-engage shoppers, recover lost sales, and boost your store’s revenue in 2025.
Put WooCommerce cart abandonment recovery on autopilot with Omnisend
WooCommerce doesn’t come with any default cart abandonment features, but in 2025, these tools are a must. That’s where specialized plugins come in handy.
We tested the top plugins based on ease of use, automation features, reporting capabilities, and overall value. After thorough research, we’ve identified three top-performing WooCommerce abandoned cart recovery tools that will maximize your efforts.
1. Omnisend — the best abandoned cart recovery tool for 2025
Image via Omnisend
Omnisend stands out as one of the most powerful tools for WooCommerce cart abandonment recovery in 2025. Its omnichannel approach combines email, SMS, and push notifications to help store owners effectively re-engage customers and recover lost sales.
With pre-built automation workflows, including abandoned cart recovery, Omnisend ensures you can re-target shoppers effortlessly at key points in their buying journey.
One of Omnisend’s most notable strengths is its intuitive interface making for effortless campaign setup. Pre-designed email templates for abandoned carts, welcome series, and follow-ups mean that you can get started right away without needing to design emails from scratch. Here are some example templates:
Image via Omnisend
Compared to Addify, which we’ll discuss in a moment, Omnisend offers a more comprehensive omnichannel approach by integrating email, SMS, and push notifications.
And it’s not just effective in terms of results — it provides one of the best values available with plans that cost a fraction of what competitors charge.
The free plan includes up to 500 emails per month and access to essential email automations. The Standard plan starts at $16/month, while the Pro plan at $59/month offers advanced reporting and bonus SMS credits each month to the value of your plan price.
Getting started is easy:
Register for an Omnisend account
From your WordPress dashboard, go to Plugins > Add New
Search for “Omnisend for WooCommerce,” then install and activate it
Link your Omnisend account to WooCommerce and configure your cart abandonment recovery settings
2. Addify — Best for detailed cart tracking in 2025
Image via Addify
The WooCommerce Abandoned Cart Recovery tool by Addify excels in providing detailed insights and powerful tools to recover lost sales. This plugin automates recovery emails and tracks their performance, then you can analyze which email templates drive conversions and which need adjustments.
Marketers can take advantage of detailed customization options to fine-tune recovery emails and create a more personalized shopping experience.
Addify also makes it easy to manage abandoned carts by maintaining clear lists of abandoned, recovered, and pending carts. This feature helps you monitor shopper behavior and create emails to address common points of friction in the buying process.
While Omnisend stands out for its omnichannel communication capabilities, Addify’s key benefit is its detailed cart tracking and in-depth performance analytics. This makes it suitable for store owners who want granular insights into abandoned and recovered carts.
Addify offers an affordable pricing model. At $6.58/month or $79/year, it provides great value for small to medium-sized stores.
To get started with this plugin:
Purchase the WooCommerce Abandoned Cart Recovery tool by Addify
Install and activate the plugin on your WooCommerce store
Customize your email templates to suit your brand and audience
Start monitoring your cart activity and recover lost sales
3. OptinMonster — Best for exit-intent popups in 2025
Image via OptinMonster
OptinMonster is another helpful tool for WooCommerce cart abandonment recovery, thanks to its exit-intent features. It works by triggering popups with personalized offers just as customers are about to leave your site. This entices them to complete their purchase.
With its drag-and-drop builder, OptinMonster makes creating engaging popups simple. The plugin also includes an A/B testing feature so you can optimize your campaigns based on what resonates most with your audience.
Unlike Omnisend and Addify, which can take advantage of marketing channels beyond your website itself, OptinMonster focuses only on capturing visitors before they leave your site.
OptinMonster offers flexible pricing to fit different business needs. The Basic plan starts at $18/month, billed annually, and has the most essential features. The Plus plan is $48/month and the Pro plan is $73/month, both billed annually. For larger businesses, the Growth plan costs $123/month, billed annually.
Getting started with this plugin is straightforward:
Create an OptinMonster account to get started
Add the OptinMonster plugin to your WooCommerce site and activate it
Design and personalize your popups using the built-in drag-and-drop builder
Deploy your campaigns to re-engage customers and recover lost sales
Reasons for WooCommerce cart abandonment
Eliminating 100% of abandoned carts isn’t a realistic goal, but you can dramatically decrease them by using automated cart recovery tools and addressing some of the root causes.
For most stores, the main reasons for cart abandonment include:
High shipping costs: Shoppers often leave their carts when they encounter unexpected fees, like high shipping rates
Complex checkout processes: Lengthy or confusing checkout processes frustrate customers and push them to abandon their purchases
Lack of payment options: Limited payment methods discourage those who prefer specific options
Distrust: Concerns about payment security or your site’s credibility make shoppers hesitant to complete transactions
Technical issues: Slow-loading pages, crashes, or broken links during checkout drive customers away
Addressing these common pain points can help you reduce cart abandonment and recover more sales.
Why recovering abandoned carts is crucial for WooCommerce stores
Recovering abandoned carts boosts your WooCommerce store’s revenue and helps all of your marketing efforts to yield better results. Each abandoned cart reflects a missed sales opportunity and wasted resources used to drive traffic to your site.
Implementing recovery strategies helps to turn those missed opportunities into revenue.
Timely recovery messages with personalized offers are at the heart of this process. A well-crafted email that reminds customers of their pending purchase or a text message with a free shipping offer can reignite interest and prompt shoppers to finish checkout.
When done right, customers appreciate your efforts to follow up. It shows that you value their business and offers an opportunity to build trust and position your store as a customer-centric, loyalty-focused brand.
Strategies for WooCommerce cart abandonment recovery
Reducing cart abandonment requires a proactive approach, but you don’t need to come up with your own unique solution to succeed. By implementing even a few proven tactics, you can see an immediate boost in sales.
Below are actionable strategies and best practices for WooCommerce cart abandonment recovery in 2025:
Run abandoned cart email campaigns
A key part of cart abandonment recovery involves follow-up emails. Sending an automated and timely email reminds customers of the items they left behind and encourages them to complete their purchase.
The following example from Brew Tea Co does this well:
Optimal timing matters, too. The first email should go out within an hour of abandonment, followed by additional reminders over the next two to three days.
Dynamic content makes emails more effective by including the customer’s name, cart items, and personalized offers. Adding urgency, like limited stock notifications or time-sensitive discounts, also encourages conversions. For more tips, check out this video:
Offer incentives to encourage conversions
Sometimes customers abandon their carts simply because they’re not convinced the purchase is worth it. This is where offering incentives can make a significant difference. Discounts, free shipping, or time-sensitive promotions can be the nudge they need to complete their order.
For instance, a popup or email saying, “Use code SAVE10 for 10% off your order!” or “Free shipping on orders completed today!” can be highly effective.
Cold Culture does this well by offering a 10% discount when following up with shoppers:
Image via Really Good Emails
These coupons and incentives tap into shoppers’ desire for value and savings, making them feel like they’re getting a deal they don’t want to miss. Highlighting these incentives clearly in your marketing — whether through email, exit-intent popups, or SMS — ensures customers know they’re available.
Not only do these tactics recover lost sales, but they also show that you value their business and are willing to reward them for it.
Simplify the checkout process
A cumbersome checkout process leads to cart abandonment, too. When customers face too many steps, excessive form fields, or unexpected account creation requirements, they’re more likely to leave before completing their purchase.
Simplifying the checkout process removes barriers and improves conversion rates. Take the Creality checkout process as an example, shown below:
The checkout process is a single page and doesn’t require someone to make an account before completing the purchase.
To apply this to your own store, enable guest checkout so that shoppers can complete their purchase without creating an account. Then, reduce the number of required fields in your forms to only essential information, and use auto-fill options to speed up the process.
Offering a variety of payment options — like PayPal, Apple Pay, and Google Pay — lets customers check out using their preferred method.
Leverage retargeting ads
Retargeting ads are a powerful tactic for recovering abandoned carts in WooCommerce stores. These ads remind customers about the items they left behind and encourage them to return to complete their purchase.
While email and SMS messages feel more personal and tend to yield better results, remarketing ads are helpful in reaching first-time visitors who may not yet subscribe to your marketing lists.
Platforms like Google Ads and Facebook let you create dynamic retargeting ads that show shoppers the specific products they left behind, making the ads more relevant and engaging.
For instance, a retargeting ad could feature an image of the abandoned product alongside a message like, “Still thinking about this? It’s waiting for you!” Adding urgency with phrases like “Only a few left in stock!” or “Sale ends soon” motivates customers to take action quickly.
Optimize for mobile users
Mobile commerce drives a significant portion of online shopping, making it essential to create a mobile-friendly WooCommerce store to reduce cart abandonment.
Shoppers often abandon carts due to poor mobile experiences, like unresponsive designs, small buttons, or lengthy checkout processes that are hard to interact with on smaller screens.
You can optimize for mobile by implementing a responsive design that automatically adjusts to different screen sizes. Simplify the checkout process by reducing steps and ensuring forms are easy to fill out on mobile devices.
Make navigation intuitive and design call to action buttons large enough for effortless tapping. These improvements create a smoother shopping experience, increasing the likelihood that customers will complete their purchases.
Island Olive Oil Company does an excellent job of this. When users adjust the browser window, the page reformats promptly, without obscuring navigation or offers. Here’s what it looks like:
Timing plays a significant role in recovering abandoned carts. Delaying outreach risks losing a sale, while excessive follow-ups may frustrate potential customers. Acting quickly and strategically ensures better results.
Send the first recovery email within an hour of abandonment to capture the customer’s high purchase intent. Use this initial email as a gentle reminder, showcasing the items left behind.
Follow up with a second email 24-48 hours later, offering an incentive like a discount or free shipping to encourage conversion. Then send a final reminder email after 72 hours, adding urgency with messages about limited availability or time-sensitive offers.
Weast Coast Indoor Games Company does this well, with its “Still considering?” messaging, as shown below:
Image via Really Good Emails
Personalize communication
Personalization improves your WooCommerce cart abandonment recovery efforts by making messages more engaging and relatable. While generic emails could go unnoticed, personalized ones capture attention and build a stronger connection with customers.
Use shoppers’ names and reference the specific items left in their cart. Include product images, descriptions, and tailored recommendations based on their browsing history.
For example, say, “Hi (Name), we noticed you left these items behind — don’t miss out!” Enhance the message further with exclusive offers like discounts or free shipping, making it more enticing for customers to return and complete their purchase.
Kerrits did this well with its email follow ups. These messages included images of products shoppers were interested in, with a prompt to complete the purchase, as shown below:
Image via Omnisend
Test and optimize
Constant improvement drives successful cart abandonment recovery strategies. Testing different elements of your campaigns — like email subject lines, call to action buttons, and discount offers — reveals what resonates best with your audience.
Use A/B testing to compare approaches and track metrics like open, click-through, and recovery rates.
As an example, you could test whether free shipping or a 10% discount generates higher conversion rates. Continuously refining your strategy based on data ensures your efforts remain effective and aligned with customer preferences.
Conclusion
Recovering abandoned carts boosts revenue and enhances the performance of your WooCommerce store. Each abandoned cart represents a missed sales opportunity, but with the right tools and strategies, you can reclaim those potential profits.
Sending timely, personalized follow-up marketing messages, optimizing the checkout process, and offering enticing incentives can all work together so more shoppers complete the purchases they start.
You don’t have to go it alone, however. Automated tools like Omnisend make this process straightforward. With pre-built workflows, personalized communication features, and omnichannel marketing options, Omnisend streamlines re-engagement and helps drive conversions efficiently. There’s never a better time to get started.
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WooCommerce doesn’t have a built-in abandoned cart recovery feature. However, there are many plugins and extensions that can take care of this for you. Omnisend is an ideal option for most stores as it’s competitively priced, has an intuitive interface, and allows for email, SMS, and push notification marketing.
What is the abandonment rate for WooCommerce carts?
Depending on the industry, there’s approximately a 70% abandoned cart rate. This represents a huge opportunity for stores who can lower this rate.
How do you recover abandoned carts in WooCommerce?
Recovering abandoned carts in WooCommerce involves using a combination of strategies and tools. Start by enabling a cart abandonment plugin, like Omnisend, to deliver automated follow-up emails to customers who left their carts behind.
Then, offer incentives like discounts or free shipping to encourage them to return. Retargeting ads and exit-intent popups also re-engage customers. Optimizing your checkout process will also help reduce abandoned carts.
How do I restore my WooCommerce cart page?
To restore your WooCommerce cart page, follow these steps:
1. Go to your WordPress dashboard and navigate to WooCommerce > Settings 2. Open the Advanced tab and ensure the Cart Page dropdown is linked to the correct page 3. If the cart page is missing, recreate it by creating a new page with the shortcode[woocommerce_cart] and assign it as the cart page in the WooCommerce settings 4. Save your changes and verify that the cart page works as expected
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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