Cart abandonment is a rising challenge for all retail marketers. SalesCycle reported that an approximate of 74.52% carts were abandoned in 2016, which is a shocking revelation, especially with a constant rise in numbers not fixed.
This is the time when marketers recourse towards emails as their saviors. Studies indicate, 44.1% cart abandonment emails are opened and this gives hope to marketers. Also, Benchmark figures for abandoned cart emails are as follows: email click rate – 28.7% and conversion rate – 5%. Thus, making ‘cart abandonment emails’ top the chart.
But what should a great cart abandonment email comprise of?
- The timing of your cart abandonment email is essential. Make sure to send your first email after an hour of abandonment.
- A sleek subject line can grab the attention of the customer and increase open and click rates.
- Offering discounts and offers such as ‘free shipping’ for customers to complete their purchase can really work in your favor. Check out these cases studies on winning back customers.
- A reminder of the product along with the product image, size, color, pattern, etc. within the email is a great way to remind them of what they’re missing out.
- Bold and compulsive CTAs can really grab the attention of the customer and push towards an action and probably even lead to conversions.
- Provide related items within the email to generate interest and curiosity. This can help bring the customer back on the site.
- Have a convincing and customer-centric copy that’s ultimately pushing towards conversions.
- Make sure to provide customer assistance or guidance with each cart abandonment email.
To know more about the essentials of a great cart abandonment email campaign, check out the Inbox Army infographic Cart abandonment emails to win abandoners, also recent Omnisend (previously Soundest) infographic on ecommerce emails performance.