Yotpo SMS & Email vs. Omnisend: Which one should you choose?

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Let’s be real: you’re here to find out which tool out of Yotpo SMS and Email vs. Omnisend is better, not to read a love letter to both of them.

Sure, both platforms have their perks. But we won’t waste time pretending they’re equally great in their own charming ways (even if they happen to be). 

We’ll compare them side by side – features, pricing, automation, customer support, and all the other things that actually matter when you’re picking a tool to power your email and SMS performance.

And trust us – the differences between these two aren’t just small details. They’re the kind that actually shape your experience.

So let’s break it down.

Yotpo SMS & Email vs Omnisend: Quick comparison

Here’s how the two platforms stack up at a glance. We’ll dig into the details below, but if you just want the highlights – start here.

Introduction to Omnisend and Yotpo SMS & Email

Would you rather pay per message… or have everything baked into your monthly plan from the start?

That’s the biggest difference between Yotpo SMS & Email and Omnisend.

Yotpo’s tool is designed to complement Yotpo’s broader retention suite (reviews, loyalty, subscriptions). It’s built for brands that already use Yotpo and want to add email and SMS to the mix.

Omnisend, meanwhile, is an all-in-one email, SMS, and push marketing platform made specifically for ecommerce brands. It’s designed to help you drive more revenue without increasing your workload – regardless of your size, team, or tech stack.

Let’s take a closer look at how each one works.

Omnisend review

Omnisend is a marketing automation platform trusted by over 150,000 ecommerce brands worldwide. No matter if you’re a solo founder or managing a growing team, it gives you the tools to run email, SMS, and push campaigns from a single place.

You get over 250 templates, an intuitive drag-and-drop editor, and built-in AI tools that simplify everything from writing copy to building segments. Automation workflows come pre-built for key lifecycle stages – like welcome emails, cart recovery, and post-purchase – so you can launch faster.

Most importantly, all features are available even on the free plan. You get unlimited contacts, 500 emails/month, and 60 SMS messages – all without needing to upgrade.

Yotpo SMS & Email review

Yotpo SMS & Email is part of Yotpo’s wider retention suite, which includes reviews, loyalty, referrals, and subscriptions. This email and SMS tool is built for brands that already use other Yotpo products – and want one central platform.

Its pricing follows a pay-as-you-send model. You get 10,000 emails free per month, but SMS is always paid. The platform includes a Canva-powered drag-and-drop builder, 40+ automation triggers, and AI-powered segmentation based on 180+ data points. It also integrates well with Shopify and other tools in the Yotpo ecosystem.

It’s a good fit for teams that want strong list growth tools, especially if they’re already investing in Yotpo’s other offerings. But if you’re scaling fast, pricing and feature access may become a factor.

Pricing comparison

Pricing isn’t just about the monthly number – it’s about what you get for that number. Some platforms include everything. Others start small and charge more as you grow. And here’s how Omnisend and Yotpo SMS & Email stack up when it comes to pricing.

Omnisend pricing

Omnisend offers a generous free plan that includes all features – email, SMS, push, automations, segmentation, signup forms, you name it. You get:

• 500 emails and 60 SMS/month
  
• Unlimited contacts
  
• 500 web push notifications
  

The Standard plan starts at $16/month for 1,000 contacts, with unlimited web push and all platform features included.

The Pro plan starts at $59/month and includes unlimited emails and free SMS credits, which is a major win if you send often.

There’s also a 30% starter discount when you pay for three months upfront.

Plans scale by contact count, but there’s no feature gating – you always get the full product.

Yotpo SMS & Email pricing

Yotpo uses a pay‑as‑you‑go model – meaning you only pay for what you send. That can be flexible for smaller brands, but costs can rise fast with volume. You get:

• 10,000 free emails/month
  
• SMS priced at ~$0.0165–$0.0182 per message
  
• No unlimited contacts or bundled features

The Starter plan is $19/month via Shopify, offering lower SMS rates (~$0.0164), analytics access, and chat support.

The Pro plan is $59/month and unlocks AI-powered segments and smart send times.

The Premium plan is $199/month and adds a dedicated customer success manager.

Yotpo’s pricing is based entirely on usage – so while the install is free, high send volumes can make monthly costs unpredictable.

Pricing winner

Winner: Omnisend

Its free plan gives you full access from the start, and the paid tiers scale in a more predictable, cost-effective way – especially if you’re growing. Yotpo’s pay-per-message model can get pricey, fast.

Features breakdown

Once pricing’s off the table, features are where things start to get interesting. It goes without a saying that the right platform shouldn’t just “have” the tools – it should literally make your life easier, no matter if you’re building a quick promo or mapping a full-blown customer journey.

Let’s break it down category by category, starting with how campaigns actually come together.

Campaign types and capabilities

Omnisend

Omnisend is built for ecommerce teams that need to launch quickly and keep things consistent. You can send email, SMS, and push campaigns from the same place – no add-ons, no jumping between tools.

The workflow builder is drag-and-drop and intuitive, with 350+ templates and extras like scratch cards and gift boxes if you want to improve engagement. Pre-built automation flows (like welcome, cart recovery, and reactivation) are ready to use out of the box, which saves time when you’re moving fast.

Everything’s in one place, and it’s all built to work together. That alone cuts down a lot of the usual hassle.

Yotpo SMS & Email

Yotpo’s campaign builder combines email and SMS, with strong integration across the rest of the Yotpo ecosystem (like reviews and loyalty). It leans on AI to personalize content using triggers, product data, and behavioral signals.

Furthermore, there are 9+ opt-in forms and on-site tools for growing your SMS list, and product recommendations are automatically pulled into messages. The interface is clean and focused, but you’re working within a pay-per-send model – so (again) campaign volume directly affects cost.

It’s a pretty good fit if you’re already using Yotpo’s other tools, but might feel limiting if you’re looking for more campaign variety or flexibility.

Winner: Omnisend

It offers more campaign types, more flexibility, and fewer limitations. If you’re running frequent campaigns or testing new formats, Omnisend gives you the tools without overcomplicating the whole process – or the budget.

Email marketing features

Omnisend

Omnisend gives you everything you need to build and send campaigns without the usual day-to-day friction. There are 250+ templates to start from, a clean drag-and-drop editor, and a product picker that pulls items straight from your store. So there’s no need to upload or format manually.

You can run A/B tests on subject lines, sender names, or full emails. There’s also built-in support for discount codes, dynamic content, and interactive elements like spin-to-win and scratch cards – all of which help in driving clicks.

Moreover, segmentation uses 500+ data points, and you get real-time reports that show what’s performing and what’s not. All in all – it’s fast, functional, and built to scale with you.

Yotpo SMS & Email

Yotpo’s email builder is simple and functional, with Canva integration to help speed up design. AI product suggestions and a library of pop-ups and widgets make it easy to personalize content and grow your list at the same time.

There are 40+ triggers available for building real-time flows, and you get basic reporting features like click maps and performance tracking. The platform does well with core functionality, especially for Shopify brands – but template variety is limited, and there’s no built-in gamification.

After the 10,000 free emails per month, every extra send is charged, so scaling campaigns takes some planning.

Winner: Omnisend

More templates, better testing, deeper segmentation, and interactive email elements – all without worrying about hitting a send limit. If email is central to your marketing (and it probably is), Omnisend gives you more to work with.

SMS marketing features

Omnisend

Omnisend treats SMS as a core part of your marketing, not an afterthought. It’s fully integrated into the same automation workflows as email and push, so everything works together without needing extra setup.

You can send behavior-based messages for cart recovery, product restocks, or win-backs, and segment campaigns using over 500 data points – like browsing history, order value, or engagement level. Two-way messaging is available through reply-to-SMS, and global reach is built in.

SMS credits are included on the Pro plan, which helps simplify costs if you send regularly. And because it’s all under one roof, reporting stays consistent too.

Yotpo SMS & Email

Yotpo’s SMS setup is tightly tied to Shopify and focuses on performance. You get 9+ opt-in forms, on-site verification, and AI-powered triggers designed to improve conversion rates (their own data claims up to 75% higher CVRs).

Campaigns use 180+ data points for segmentation, and flows can be personalized using predictive AI. Two-way messaging, RCS support, and product recommendations are available, and the platform highlights strong ROI across SMS flows – 54% of SMS revenue reportedly comes from automation.

That said, everything is pay-per-message, and SMS costs vary by country. It’s effective, but you’ll want to watch usage closely if volume spikes.

Winner: Draw

Yotpo has impressive AI-driven targeting and reporting, but Omnisend’s built-in SMS credits, global reach, and seamless workflow integration give it a strong edge for scaling.

Ultimately, the better pick depends on how often – and how far – you plan to send.

Automation and workflows

Omnisend

Omnisend makes automation feel like less of a project. You get a library of pre-built workflows that cover every lifecycle stage – welcome, cart recovery, order confirmation, post-purchase, win-back, you name it.

Each workflow is fully customizable with unlimited conditions and filters. You can segment by behavior, purchase history, engagement level, or anything else pulled from 500+ data points. And the best part? You can combine email, SMS, and push in the same automation without needing separate tools.

According to Omnisend data, automated emails convert at 87% for cart recovery and drive 62.2% higher order rates overall. It’s the kind of system that scales with you without getting in your way.

Yotpo SMS & Email

Yotpo gives you over 40 behavioral triggers and lets you build multi-step drip campaigns using both email and SMS. Flows are powered by customer behavior and AI-based segmentation, with strong performance stats behind them – over 33% of email revenue and 54% of SMS revenue reportedly comes from automated flows.

If you’re using Yotpo’s loyalty or reviews tools, you can trigger campaigns based on reward actions or customer feedback. This makes it appealing for brands already embedded in the Yotpo ecosystem.

The trade-off? Automation can require more manual setup and testing – and with pay-per-send pricing, more automation also means more cost. Something to consider as you scale.

Winner: Omnisend

You get multi-channel automation, pre-built workflows, advanced branching, and full access even on the free plan. It’s easier to launch, more flexible to customize, and doesn’t penalize you for growing.

Popups, forms, and capture tools

Omnisend

Aside from the above mentioned gamified products, Omnisend gives you a solid lineup of list-building tools right out of the box. You get multi-step signup forms, landing pages, embedded forms, and popups. Anything you would want and need to make the experience more fun (and effective).

Furthermore, forms can be set to trigger based on behavior or timing, and they integrate directly with your segments and automation flows. Even better, they’re unlimited – no form caps or usage limits, even on the free plan. You also get 500/month web push notifications included for extra capture opportunities.

Yotpo SMS & Email

Yotpo offers over 10 types of popups and forms, including banners, inline widgets, and spin-to-win popups. The big selling point here is AI: pop-up triggers are designed to adjust in real time based on user behavior, and they claim up to 3x higher conversion rates.

There’s also on-site verification for SMS collection (to help keep you compliant), and Black Crow AI helps identify anonymous visitors, boosting abandoned cart capture by up to 55%.

It’s powerful, but a little less customizable than Omnisend when it comes to design variety or form logic. And if you’re sending at high volumes, usage-based pricing can complicate things.

Winner: Omnisend

With unlimited forms, gamified options, and native integrations across email, SMS, and automation (even on the free plan) Omnisend gives you more creative control.

Segmentation and personalization

Omnisend

Segmentation is one of Omnisend’s strongest features. You can build unlimited segments using 500+ data points – from order history and email engagement to browsing behavior, location, device, and more.

It’s not just for targeting either – segments can trigger automations, personalize product recommendations, or feed into customer lifecycle reports. You also get RFM modeling built in, so you can easily spot your best customers (and the ones slipping away).

It’s all designed to scale with you – no matter if you’re sending to a few hundred or tens of thousands. No extra tools needed!

Yotpo SMS & Email

Yotpo uses 180+ data points for segmentation and layering in predictive AI to create smart audiences. You can build lookalike segments, use AI-powered identity resolution to re-engage anonymous visitors, and access an RFM dashboard to track loyalty, value, and churn risk.

If you’re using other Yotpo tools, like reviews or subscriptions, you get even more behavioral inputs to personalize your flows.

It’s smart and capable – but some of the more advanced features are only available on higher-tier plans. And with fewer total data points than Omnisend, there’s a bit less granularity.

Winner: Draw

Omnisend gives you more data and total freedom with unlimited segments. Yotpo brings predictive AI and identity resolution into the mix. It’s a trade-off: deeper insight vs. wider control. What matters more will depend on your strategy.

Customer support

When email and SMS are running your revenue business, you can’t really afford to wait hours (or even days) for help. Naturally, responsive, knowledgeable support isn’t just nice to have – it’s a must. It’s what keeps your marketing going with no problems.

Omnisend customer support

Omnisend’s support team is available 24/7/365 via live chat and email – even on the free plan. So no matter if you’re troubleshooting an issue or just need advice on how to set up a flow – you can always get real human help. None of that waiting for “business hours” stuff.

And it’s not just tattle talk. Omnisend’s support has won multiple awards, and shows up in customer stories again and again. 

For newer users or solo marketers, it’s also a major win: you get onboarding help, troubleshooting, and strategy guidance without needing to upgrade your plan.

Bottom line: this is a team that doesn’t just answer tickets – they genuinely want to help you succeed.

Yotpo SMS & Email customer support

Yotpo offers support through live chat, ticketing, and community forums – with dedicated success managers available on the higher plans.

If you’re on the Shopify Starter plan, you’ll get basic analytics and access to chat support. Upgrade to Pro or Premium and you’ll unlock more strategic guidance, like campaign reviews and growth planning with a dedicated manager.

Users generally appreciate the onboarding and partnership approach, but some mention longer response times or upsell prompts during support interactions. Unlike Omnisend, support isn’t guaranteed to be 24/7 on all plans, so you might wait longer depending on when and how you reach out.

Winner: Omnisend

Omnisend takes this one, hands down. Always-on, award-winning support – even on the free plan – means you’re never left hanging. So, if you need help setting up your first flow or scaling to millions, you’ve got a real team behind you.

User reviews comparison: Omnisend vs. Yotpo SMS & Email

You can compare features, pricing, and automation all day long — but sometimes, the real story comes from the people who’ve actually used these tools in the wild. So we looked at what users are saying across trusted review platforms.

Here’s how the scores stack up:

Winner: Draw

Both platforms have strong reputations, just for different things. Omnisend stands out for its all-inclusive support and usability. Yotpo earns praise for smart segmentation and solid Shopify-native tools – but gets a few points docked for unpredictable costs.

Ultimately, Omnisend customers often highlight how affordable the pricing tears are, how helpful the support team is, and how everything just… works:

On the other hand, users on Shopify praise Yotpo’s support, and user interface:

Similarly, on G2, users have praised Omnisend for its powerful features. Here’s what a user had to say:

Yotpo has also received good reviews for its innovation, and problem solving:

Yotpo SMS & Email vs. Omnisend: Summary

If you’ve made it this far, you probably already see where the real differences lie. Yotpo SMS & Email is solid if you’re already using other Yotpo tools and want AI-powered segmentation with flexible, pay-as-you-send pricing. But that flexibility comes with trade-offs – like rising costs and fewer built-in features.

Omnisend, by contrast, gives you the whole package from day one. Powerful automation, email, SMS, push, interactive tools, and 24/7 human support – all wrapped into a plan that actually scales with your business (and not against it).

In short: Omnisend is the better choice for most ecommerce brands looking for powerful automation, intuitive tools, and better value overall.

Yotpo SMS & email vs Omnisend: FAQs

1. Which platform is better for Shopify – Omnisend or Yotpo?

Both integrate deeply with Shopify, but Omnisend’s free plan, 24/7 support and multi‑channel workflows make it the stronger choice for most stores.

2. Is Omnisend or Yotpo better for beginners?

Omnisend: its intuitive interface, pre‑built workflows and always‑available support help new users get up and running quickly.

3. What are the key differences between Yotpo and Omnisend?

Omnisend includes email, SMS and push on all plans with unlimited segmentation; Yotpo focuses on AI‑driven segmentation and pay‑as‑you‑send pricing.

4. Can I use Yotpo and Omnisend together?

Yes. Some merchants use Yotpo for loyalty and reviews while running email & SMS through Omnisend via integrations; however, managing both may add complexity.