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Mailchimp is a popular email marketing tool, but some Mailchimp alternatives like Omnisend, AWeber, Hubspot, Campaign Monitor, Mailjet, ConvertKit, Constant Contact, Moosend and MailerLite can provide much better features, results and even prices.
While Mailchimp is a leader in general email marketing, it may not be the best for online companies with more specific needs. This is especially true for ecommerce businesses, which will have much different requirements for their email marketing than a blogger.
With recent Mailchimp pricing increases, as well as a lack of important tools for direct-to-consumer (DTC) companies, many marketers are looking outside of Mailchimp for a better marketing automation solution.
And that's exactly what we're doing today: looking at 9 email marketing services and comparing them head-to-head to see which ones will work best for your business.
|Best for||Unique for||Free||Starting price|
|Mailchimp||Newbies||Ease-of-use||Up to 2000 contacts & 12000 emails / month||From $10/month|
|Omnisend||Ecommerce||Omnichannel Marketing Automation||500 emails/month & up to 60 International SMS||From $16/month|
|Hubspot||Newbies/Intermediate||Native integration with HubSpot CRM (free forever, unlimited contacts)||Up to 2000 email sends/month||From $50/month with Marketing Hub Starter.|
|Aweber||Newbies||Ready to use stock photos||No free plan||From $16.15/month|
|Campaign Monitor||Advanced||Robust Email Marketing||No free plan||From $9/month|
|ConvertKit||Intermediate||Content Creator Focused||Free landing pages and 30 premium email templates||From $9/month|
|Constant Contact||Newbies||High-Control Email Builder||No free plan||From $20/month|
|Mailjet||Advanced||Email marketing for developers/tech savvy people||Up to 6000 emails/month (200/day)||From $15/month|
|MailerLite||Basic ecommerce||Basic Email Automation||Up to 1,000 subscribers/12,000 monthly emails||From $10/month|
|Moosend||Newbies/Intermediate||Small businesses starting out||No free plan||From $9/month|
Here at Omnisend, we’ve helped lots of ecommerce retailers reach their marketing goals. Many of our customers have tried Mailchimp and they’ve communicated their frustrations with the platform.
We’ll go over these frustrations in a minute, but what’s obvious in talking to those ex-Mailchimp users is this:
Mailchimp is simply not made for ecommerce businesses. It’s just too generic.
Let’s go over the most common complaints.
Now that we understand what people’s frustrations with Mailchimp are, let’s look at some of the best Mailchimp alternatives to really boost your ecommerce sales.
Up first is Omnisend, which we consider to be the best overall alternative to Mailchimp. Omnisend is an email & SMS marketing platform designed for small and medium-sized ecommerce stores needing to grow their businesses while spending less time.
Omnisend’s ecommerce-focused features are the biggest reasons it tops the Mailchimp alternatives list. These features include:
For users familiar with Mailchimp’s interface, Omnisend will most likely be the easiest to use since much of the logic will be similar. In fact, Omnisend is one of the easiest email marketing platforms to use, and it has the highest rating ease-of-use score of any ESP in the market. Here are some things customer have said about Omnisend:
We also have a 4.7 rating on Shopify since users absolutely love our product and support team:
Omnisend offers a free plan with all of the features mentioned above included—that’s right, no limitations on features, so you can try them out for free and see what works for your store. You can sign up here. The free plan also includes free SMS and web push credits.
Paid plans begin at $16/month for Standard and $59/month for Pro, which include a dedicated Customer Success Manager, priority support and advanced reporting.
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses for free. The tool allows you to create professional marketing emails that engage and grow your audience. You can start from scratch, with their drag-and-drop email builder, or use one of the goal-based templates available.
HubSpot Email Marketing is automatically connected with the HubSpot CRM, so you can tailor emails (subject lines, content, CTAs) based on any relevant details you have—such as form submissions and website activity.
However, Hubspot falls short (especially in comparison to Omnisend) due to its lack of multiple channels (it has no SMS or push notification marketing capabilities), and its lack of ecommerce focus. It’s great for email marketing, but less great for ecommerce email marketing. Nonetheless, it’s still a better option than Mailchimp since its contact management is quite good.
Hubspot has a 4.4 rating on G2 reviews, with users touting its marketing offerings:
Hubspot has a pretty generous free plan (in fact, a suite of free tools) with unlimited free users and up to 1,000,000 contacts, although with Hubspot branding on emails, forms, etc. The free plan has limits on features, however, and has many “lite” versions of their tools included. Their paid plans start from $5/month (for up to 1,000 contacts) and increase from there.
Of the email builders tested, Campaign Monitor has one of the smoothest, most user-friendly builders. What’s particularly interesting is that you can adjust spacing by dragging and extending spaces, text boxes, and images to customize your email exactly the way you want it.
Campaign Monitor put its entire focus into email marketing automation. They offer email capture, but there isn’t potential for popups, which is unfortunate. We actually had a hard time finding where to configure email capture during my test.
However, Campaign Monitor wasn’t built for ecommerce and it shows. Unlike Omnisend, it doesn’t have a Shopify, BigCommerce, or Volusion app. It does integrate with Magento and Prestashop, however, with a ton of other third-party apps.
It also doesn’t go beyond email marketing—so no SMS and push notifications, and Google and Facebook sync are also nonexistent. That being said, it beats Mailchimp with its email automation features.
Reviewers on G2 often enjoy Campaign Monitor as a good (though limited) Mailchimp alternative:
Campaign Monitor doesn’t have a free plan. Their paid plans start from $9/month for up to 2,500 emails per month, plus their core features.
Constant Contact put definite effort into email marketing, and it shows. While it’s not the most revolutionary product on this list, for those who need basic email marketing and automation, Constant Contact can be a decent Mailchimp alternative.
Where Constant Contact could improve is their annex features, as they don’t feel like the focus of the tool, merely afterthoughts. They offer more basic segmentation as well, and since they don’t integrate natively with ecommerce platforms, sending cart abandonment campaigns is not possible.
They also offer email capture, including popups that are time-based and exit intent, which is already a step above Campaign Monitor and leaps above Mailchimp. They do offer Facebook and Instagram Ads to expand marketing reach and drive traffic to your website.
It has an aggregated 4.4 rating on G2 reviews, with many positive reviews citing their contact management and easy setup:
Constant Contact doesn’t have a free plan. Their paid plans start from $20/month for up to 500 contacts (but unlimited email sends) per month.
Aweber has long been a classic email marketing tool. In the time that they’ve been an industry leader, Aweber has perfected their visual campaign builder. They offer more templates than any other tool on this list, and each template comes with a few different palettes for even easier creation. This puts them head and shoulders above Mailchimp, whose templates simply aren’t flexible enough for most users.
However, that’s sort of where the good news ends.
For email capture, you can create rudimentary popups, but exit intent isn’t possible. There’s also no hosting for the landing pages Aweber provides, so you’ll have to copy and paste codes to implement landing pages and popups on your site.
The biggest drawback of Aweber, however, is what seems to be a lack of segmentation.
While there are a lot of things to add, there aren’t really a lot of options for customization. Aweber might work as a general email marketing tool, but it might be better to look elsewhere if you run an online shop.
Its G2 reviews reflect this, with positive reviewers enjoying it overall but wishing it had more functionality:
They offer a free plan with a max of 500 subscribers, and their paid plans start from $16.15/month.
ConvertKit is a comprehensive and intuitive platform, designed specifically to make email easier and more robust for professional bloggers. These are key when looking for Mailchimp alternatives, and ConvertKit’s ease-of-use certainly beats Mailchimp in that regard.
Featuring advanced automation, an innovative tagging system for segmentation, and a handy landing page editor, it certainly seems to justify its comparatively pricey fee.
However, a focus on blogging leaves those who are looking to create visually-striking emails a little short — they offer very few, mainly text-based email templates with little option to create your own.
ConvertKit integrates well with Shopify and a host of content-focused platforms and offers an excellent support system, both in their tutorials and when contacting them via customer service.
While ConverKit is limited to email marketing only, if that’s all you need and you are primarily a blogger, this might be a tool worth looking into. However, if you want to provide a better, more visual experience and incorporate other channels, it might be time to look elsewhere. If you have an online store, it’s best to look elsewhere.
G2 reviews are generally positive about ConvertKit, but see some downsides with its simplicity:
ConvertKit offers a free plan for up to 300 subscribers. Its paid plans (Creator and Creator Pro) start from $9/month and offer features focused on bloggers and other content creators.
Mailjet offers simple email marketing and automation for small businesses, which is a step up from Mailchimp’s jack-of-all-trades approach to email marketing. They also have some high email deliverability rates and dedicated deliverability experts to guide you on how to increase your chances for getting in to your recipients’ inboxes.
Like many others on this list, they offer a simple drag-and-drop visual builder. There are a lot of templates to choose from, but if I’m speaking honestly, they all tend to look the same.
The biggest flaw with MailJet is that it’s a simple tool that’s actually not so simple to use. Some of their features feel hidden, and at times, the language around certain parts of MailJet is really difficult to understand.
Automation in Mailjet is basic enough. You can automate your campaigns to send welcome emails, custom emails, and date-based emails. According to the app, anniversary/birthday emails are coming soon.
Among Mailjet’s reviews on G2, many reviewers find it easy to use but with limitations:
Mailjet has a free plan that allows for 200 emails per day and 6,000 per month. Its paid plans start from $15/month which remove the Mailjet logo, offer segmentation, and more features.
Mailerlite is an email marketing platform that aims to help small and medium-sized businesses grow their customer base and revenue. MailerLite integrates directly with popular ecommerce platforms like Shopify and WooCommerce, as well as dozens of third-party apps.
The process for building email campaigns is relatively easy and straightforward, and they have lots of educational content to help you along the way in case you get stuck. MailerLite has comprehensive email marketing features as well, such as their abandoned cart emails, which definitely beats Mailchimp’s offerings.
However, these features are only possible via one channel—email—since MailerLite doesn’t have SMS or push messaging capabilities.
MailerLite is truly easy to use, and its email builder is straightforward for creating campaigns. However, once you get to the more advanced features, like automation and segmentation, that ecommerce stores need, the seams begin to come apart. It’s great for sending simple email campaigns, but still has a way to go to become a full-featured ecommerce marketing automation platform.
Its reviews on G2 highlight its ease of use:
MailerLite has a commendable free plan for up to 1,000 subscribers/12,000 monthly emails, but unlike Omnisend it limits what kind of features you can use.
It has one pricing plan, but—although they’re aiming for “straightforward” pricing—it’s actually difficult to understand what you’re getting with your paid plans. This is largely due to separate pricing for different add-ons, so you’ll need a calculator to get the final price for your paid plan.
While it has a pretty interesting name for an ESP (at first I thought it was Moosend as in the “end of a moose,” rather than “moo” and “send”), this is a formidable email marketing service. Nonetheless, it’s one of the best newcomers to the often-crowded email marketing space.
Moosend offers an intuitive drag-and-drop email builder that is refreshingly easy to use, plus industry-standard segmentation, A/B testing and analytics. Its automation features are also nice, with pre-built templates that can help users get started quickly. If coming from Mailchimp, this will certainly be a breath of fresh air.
There are still a few kinks in the product, but the Moosend team seem to be continuously working on their app. However, their Mailchimp migration does seem to be a sticking point as seen in some G2 reviews:
Moosend doesn’t yet offer a free plan. Their paid plans start from $9/month that allows for up to 500 contacts, with their Enterprise plan offering priority support and an Account Manager.
Alternatives to MailChimp that include a freemium option include Omnisend, CampaignMonitor, Aweber, and Hubspot.
Omnisend offers multiple channels, complex automation, and segmentation options, and seamless integration with Shopify and many other ecommerce platforms.
Mailchimp offers a ‘Forever Free’ plan that allows up to 2000 contacts and 10K emails. Other plans are based on a combination of features you use and the number of contacts you have, so you’ll have to consider this when making a Mailchimp price comparison.
Omnisend is a clear winner here. It offers all the features you can expect from Mailchimp, with the addition of SMS, Push Notifications, and more. Omnisend is the complete solution to ecommerce marketing.
Anyone from beginners on a tight budget looking for solid freemium capabilities, to those who have outgrown the email-only focus of Mailchimp and now need multiple channels, complex automation, and impressive landing pages.
|Mailchimp||Only with paid plans|
|Omnisend||Support works 24/7||With Pro plan|
|Hubspot||Only with Paid Plans|
|Mailjet||With Enterprise plan|
|MailerLite||With Pro plan|
|Moosend||Enterprise plans only|
While it might seem simple to just go with Mailchimp because a lot of other people say you should, it’s important to know which ESPs exist as Mailchimp alternatives for Shopify, BigCommerce, Magento, and any other ecommerce platform.
It can be tricky to figure out the best tool for email marketing, but many services like Mailchimp offer a little something more than just email.
This can be important if you’re looking to scale up quickly, as Mailchimp may not have some of the advanced features you’ll need as you grow.
Luckily, there are tons of great tools out there that can help you do so much more. If you are searching for an email solution for small businesses, check our in-depth review: best email marketing software for small businesses.
With this list, you should be able to find the tool you’re looking for. It’s important to test the tools and do your research so you can find the email marketing tool that’s perfect for your business and your customers. Not every tool will be right for every business, and this list should help you get started in finding the right one.