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The 10 Best Mailchimp Alternatives for 2023 (Free & Paid)

Want to pay less for your email campaigns? Mailchimp might not be the best app to use.

The company just announced yet another 15-18% price increase for its legacy customers, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.

Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of January 2023).

Best Mailchimp alternatives

Based on user reviews, pricing, and features, the best Mailchimp alternatives are:

  • Omnisend — Best tool for ecommerce
  • Moosend — Excellent analytics for retailers
  • Sendinblue — Easier contact management with CRM
  • MailerLite — More advanced features in the free plan
  • Klaviyo — Data science and machine learning features
  • AWeber — Seven times larger template library
  • HubSpot — Better for customer support
  • ConvertKit — Higher deliverability rate
  • GetResponse — Unique ecommerce features
  • ActiveCampaign — Solutions for both B2B and B2C users

Why look for alternatives to Mailchimp?

Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.

Here’s why people are switching to Mailchimp alternatives:

  • Increasing costs. Mailchimp raised its prices multiple times—the most recent announcement was made in December, 2022.
  • Limited free plan. Mailchimp has restrictions for every feature in the free subscription—you even get email support for only 30 days.
  • Limited A/B testing. Users report not being able to split test automation or isolate emails within tests. Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade
  • Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade
  • Unimpressive email templates. Mailchimp’s free plan has only basic, generic-looking templates—not the best way to impress customers.
  • Limited reporting and analytics. Mailchimp is missing real-time reporting and analytics features that users need to understand audiences better.
  • Data privacy problems with Shopify. Mailchimp refused to comply with Shopify’s data usage rules, which resulted in a messy breakup back in 2019. Mailchimp became available again only recently—but the app’s performance is still subpar.

A quick summary of the best Mailchimp alternatives

Here’s a quick but complete Mailchimp alternatives comparison table, focusing on the most important aspects to make sure you make the best choice.

Scroll down for the full reviews of each Mailchimp alternative.

1. Omnisend

Let’s cut to the chase: with Omnisend, you’ll pay less for better ecommerce marketing features. Users say that this Mailchimp alternative is the best for ecommerce: 3,700+ 5-star Shopify reviews and 500+ 5-star G2 reviews are proof.

Omnisend beats Mailchimp with a better free version, fairer pricing, and more sophisticated ecommerce features. For one, you can add product recommendations, discounts, and even scratch cards to emails—something Mailchimp is lacking.

Moving to Omnisend is also easy thanks to its built-in Mailchimp migration tool. This allows you to easily sync your Mailchimp contact data, including properties, tags, segments, and engagement stats automatically. That way, you’ll have your contacts ready in no time.

But do Mailchimp users choose Omnisend as an alternative?

You bet! Just take a quick look at their experiences on Omnisend’s Shopify page:

Omnisend review as Mailchimp alternative

G2, a top review platform, also analyzed user reviews of both Mailchimp and Omnisend.

Here are their conclusions:

Why Omnisend is the best Mailchimp alternative:

  • More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan costs from $299/month.
  • Better free plan. Omnisend provides access to all premium features in the free plan while Mailchimp only lets you test out some.
  • Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
  • Focus on ecommerce. Unlike Mailchimp, Omnisend offers features designed specifically with ecommerce in mind. These include integrations with all the popular ecommerce platforms and pre-built automations for ecommerce-specific tasks like cart abandonment, order confirmation, post-purchase follow-ups, and more. Omnisend also lets you segment customers based on their shopping behavior and other properties for more targeted messaging.
  • Extra marketing features. Mailchimp has only emails, but Omnisend gives extra growth opportunities with  SMS marketing, push notifications and other channels.
  • Professional email templates. Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones.
  • Better support in the free plan. With Mailchimp, you can get email support for only 30 days as a free user. On the other hand, Omnisend excels in terms of customer support—all Omnisend customers get 24/7 support with an average response time of less than 3 minutes.
  • Email builder is more user-friendly. Creating emails is simpler with Omnisend, whose  drag-and-drop email builder has been tested by thousands of beginners.



  • Free plan (up to 500 emails & push notifications/mo)
  • Standard plan: starts from $16/mo
  • Pro plan: starts from $59/mo

I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).

Check this video for a more in-deph Mailchimp vs Omnisend comparison.


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2. Moosend


“Moosend is the cheapest alternative to Mailchimp!” This is something we often read in email marketing reviews. Indeed, Moosend has more features and is more friendly for beginners, but their pricing is similar: $16 for 1,000 subscribers, and…there’s no free plan.

Why Moosend is a good alternative to Mailchimp:

  • Unlimited emails in the Pro plan
  • Better overall campaign automation
  • More powerful analytics: Google Analytics, email heatmaps


  • Professional campaign editor
  • Subscription forms and popups
  • Real-time reporting and analytics
  • Email personalization features
  • Ecommerce AI tool


  • Free trial for 30 days (unlimited emails)
  • Pro plan: starts from $9 (for up to 500 subscribers)
  • Enterprise plan (custom pricing)


That’s how much Dixxon earned in the first two months after switching from Mailchimp.

Dixxon’s story of switching to a Mailchimp alternative

3. Sendinblue


Sendinblue is a good Mailchimp alternative with comparable features. This app has good analytics and integration with ads that could prove helpful for experienced marketers. That’s why using Sendinblue may require some background in email marketing.

Why Sendinblue is a good alternative to Mailchimp:

  • Unlimited contacts in the free plan
  • Advanced segmentation even in the free plan
  • Integration with Facebook to reach more customers


  • Mobile-friendly email editor
  • Customizable signup forms
  • Professional email segmentation
  • Workflow editor for automation
  • Sales CRM for easier contact management


  • Free plan (up to 2,000 contacts)
  • Lite plan: starts from $25/mo
  • Premium plan: starts from $65/mo
  • Enterprise plan (custom pricing)

4. Mailerlite


Mailerlite email marketing tool

MailerLite is a popular alternative to Mailchimp with a generous free plan and a simple landing page editor. One area in which Mailerlite excels is user support: even free users get unlimited 24/7 email service—Mailchimp commits to only 30 days in the free plan.

MailerLite is also a good Mailchimp alternative for nonprofits, as it has a 30% discount for these users on all plans.

Why MailerLite is a good alternative to Mailchimp:

  • Simpler email marketing reporting dashboard
  • More accessible email support in the free version
  • Unlimited email sends per month in all premium plans


  • Email segmentation
  • Drag-and-drop email editor
  • Popups for lead generation
  • Quality email templates
  • A/B campaign testing


  • Free for 1,000 subscribers
  • $10/mo for 1,000 subscribers
  • $15/mo for 2,500 subscribers
  • $30/mo for 5,000 subscribers
  • $50/mo for 10,000 subscribers

When Mailchimp left Shopify, Naked & Famous Denim had to find an alternative to maintain steady growth.

After the switch to Omnisend, the brand achieved a 60% welcome email open rate, a 24% increase in conversions from automated emails, and a 20% conversion rate for one campaign.

Read the Naked & Famous case study

5. Klaviyo

Klaviyo tool for email marketing

Want a Mailchimp alternative with advanced analytics? Klaviyo might be the tool for you. It’s the first alternative to Mailchimp with data science and machine learning capabilities. If you’re a retailer looking to target large audiences, those features can be very useful.

Why consider this Mailchimp-like service:

  • More API integrations to give you customer data
  • Clearer pricing based on the number of subscribers
  • More ecommerce features (coupon codes, back-in-stock automation, etc.)


  • One-click Shopify integration
  • Robust segmentation engine
  • Customer profiles for better insights
  • Integration with social media and in-app
  • SMS marketing features


  • Free plan (up to 500 emails/mo)
  • $45/mo for 1,500 email sends
  • $60/mo for 1,500 email sends + 1,250 SMS
  • Custom pricing for Enterprise users

See our in-depth feature-by-feature comparison to understand why Omnisend handily beats Klaviyo. Or, if you’re already on Klaviyo, why you need to switch to Omnisend today.

6. Aweber


Don’t have design experience but want great-looking emails? Check out Aweber. This Mailchimp competitor’s email editor integrates well with Canva, a popular graphic design tool. It also has excellent deliverability and even built-in free stock images.

Why AWeber is a good Mailchimp alternative:

  • Better email designs thanks to its Canva integration
  • 700 email templates compared to Mailchimp’s 100
  • Comparable set of ecommerce features


  • Signup forms
  • Drag-and-drop email editor
  • Landing page editor
  • Email segmentation
  • Automated email campaigns
  • Web push notifications


  • Free plan (up to 500 subscribers)
  • $19.99/mo for up to 500 subscribers
  • $29.99/mo for up to 2,500 subscribers
  • $69.99/mo for up to 10,000 subscribers

7. Hubspot


Among the Mailchimp alternatives, HubSpot is good for those looking for a complete customer support solution for their business. You get email marketing, CRM, and free live chat—so the tool is designed to be used by both sales and support teams.

Why HubSpot is a good alternative to Mailchimp:

  • More advanced email automation
  • Easier customer management thanks to CRM
  • Extra customer support features (live chat and chatbots)


  • Landing page editor
  • A/B testing and analytics
  • Signup forms and popups
  • Basic email segmentation
  • Integration with CRM, chat, and chatbots


This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.

8. ConvertKit


If you’re a blogger or a content creator, ConvertKit is the best alternative to Mailchimp for you. Although its pricing is comparable to Mailchimp, you get a great suite of content-focused features to grow your website.

Why ConvertKit is a worthy alternative to Mailchimp:

  • Tailored features for content creators
  • Easy segmentation based on customer journeys


  • Signup forms and popups
  • Automatic email customization
  • User-friendly email campaign statistics
  • Lead magnet delivery
  • A/B testing


  • Free plan (for up to 1,000 subscribers)
  • Creator plan: starts from $15/mo
  • Creator Pro: starts from $29/mo

9. GetResponse


Where GetResponse shines is its unique ecommerce-related features. For example, this Mailchimp alternative has pre-made campaign funnels designed to move leads to purchases with targeted content. Also, there’s a live chat option to speed up customer support.

Why GetResponse is a good Mailchimp alternative:

  • Unique campaign templates designed to help sell more
  • Live chat, webinars and other advanced customer support features
  • Approximately 99% deliverability rate for 106 countries


  • Automated email sequences
  • Drag-and-drop email creator
  • Free stock photos and GIFs
  • Professionally-designed email templates
  • Transactional emails as a paid add-on

Pricing (for 1,000 subscribers):

  • Free plan (for up to 500 subscribers)
  • Basic plan: from $19/mo
  • Plus plan: from $49/mo
  • Professional plan: from $99/mo
  • Enterprise plan (custom pricing)

10. ActiveCampaign

This Mailchimp alternative wins in several areas. First, the tool provides more intuitive list management and segmentation, which makes it more user-friendly. Also, with ActiveCampaign, you get advanced campaign workflows for less money. The only drawback is that this alternative lacks a free plan.

Why ActiveCampaign is a good alternative to Mailchimp:

  • More flexible pricing
  • Larger email template library
  • Lead scoring helps to identify warm leads
  • Automations are more advanced and easier to set up


  • Site and event tracking
  • Signup forms and popups
  • Over 600 templates for campaign automation
  • Individual customer analytics and scoring
  • Detailed campaign and automation reports


  • Lite plan: starts from $15/mo
  • Plus plan: starts from $70/mo
  • Professional plan: starts from $187/mo
  • Enterprise plan: starts from $323/mo

Mailchimp alternatives: A quick summary comparison

Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.

a table showing mailchimp alternatives, their pricing, features, and who they're best for

Frequently asked questions (FAQs)

Below, we answer some of the most frequent questions about Mailchimp alternatives.

1. What are the free alternatives to Mailchimp?

Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.

2. How much does Mailchimp actually cost?

Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.

3. What are cheaper alternatives to Mailchimp?

Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.

4. What is the best alternative to Mailchimp?

The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.

Verdict: What’s the best Mailchimp alternative?

The best alternative to Mailchimp for your business depends on your goals.

If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.

But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.

For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.

If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.

Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: