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The 10 Best Mailchimp Alternatives for 2023 (Free & Paid)

Want to pay less for your email campaigns? Mailchimp might not be the best app to use.

The company just announced yet another price increase, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.

Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of June 2023).

Best MailChimp alternatives

Based on user reviews, pricing, and features, the best Mailchimp alternatives are:

  • Omnisend — Better for ecommerce businesses
  • Moosend — Excellent analytics for retailers
  • Klaviyo — Data science and machine learning features
  • HubSpot — Better for customer support
  • ConvertKit — Higher deliverability rate
  • Brevo — Easier contact management with CRM
  • AWeber — Seven times larger template library
  • GetResponse — Unique ecommerce features
  • ActiveCampaign — Solutions for both B2B and B2C users
  • MailerLite — More advanced features in the free plan
Why look for alternatives to Mailchimp

Here’s why people are switching to Mailchimp alternatives.

Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.

  • Increasing costs. Mailchimp raised its prices multiple times — the most recent announcement was made in December, 2023.
  • Limited free plan. Mailchimp has restrictions for every feature in the free subscription—you even get email support for only 30 days.
  • Limited A/B testing. Users report not being able to split test automation or isolate emails within tests. Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade<./li>
  • Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade
  • Unimpressive email templates. Mailchimp’s free plan has only basic, generic-looking templates—not the best way to impress customers.
  • Limited reporting and analytics. Mailchimp is missing real-time reporting and analytics features that users need to understand audiences better.
  • Data privacy problems with Shopify. Mailchimp refused to comply with Shopify’s data usage rules, which resulted in a messy breakup back in 2019. Mailchimp became available again only recently—but the app’s performance is still subpar.
Quick summary of best alternatives

Here’s a quick but complete Mailchimp alternatives comparison table.

Focusing on the most important aspects to make sure you make the best choice.

1
BEST VALUE

Omnisend

PROS & CONS
Why better
Price

Starts from $16

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with email, SMS and push, & pre-built workflows

Support

24/7 live chat & email for all plans (including free)

Why better

You’ll pay less with Omnisend to get much better ecommerce marketing features, like global SMS, flexible automation, professional email templates, and 24/7 support for all.

Why Omnisend
Features
Pricing

Why Omnisend is the best Mailchimp alternative:

  • More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan costs from $299/month.
  • Better free plan. Omnisend provides access to all premium features in the free plan while Mailchimp only lets you test out some.
  • Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
  • Focus on ecommerce. Unlike Mailchimp, Omnisend offers features designed specifically with ecommerce in mind. These include integrations with all the popular ecommerce platforms and pre-built automations for ecommerce-specific tasks like cart abandonment, order confirmation, post-purchase follow-ups, and more. Omnisend also lets you segment customers based on their shopping behavior and other properties for more targeted messaging.
  • Extra marketing features. Mailchimp has only emails, but Omnisend gives extra growth opportunities with SMS marketing, push notifications and other channels.
  • Professional email templates. Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones.
  • Better support in the free plan. With Mailchimp, you can get email support for only 30 days as a free user. On the other hand, Omnisend excels in terms of customer support—all Omnisend customers get 24/7 support with an average response time of less than 3 minutes.
  • Email builder is more user-friendly. Creating emails is simpler with Omnisend, whose drag-and-drop email builder has been tested by thousands of beginners.
  • Free plan (up to 500 emails & push notifications/mo)
  • Standard plan: starts from $16/mo
  • Pro plan: starts from $59/mo

I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).

Check this video for a more in-deph Mailchimp vs Omnisend comparison.

2

Moosend

PROS & CONS
Why better
Price

Starts from $9

SMS
Free plan
Ecommerce focused
Automation

Some ecommerce personalization; ecommerce AI tool

Support

Email & live chat support available

Why better

Moosend has better overall campaign automation and more powerful analytics, including heatmaps, than Mailchimp.

Why
Features
Pricing

Why Moosend is a good alternative to Mailchimp:

  • Unlimited emails in the Pro plan
  • Better overall campaign automation
  • More powerful analytics: Google Analytics, email heatmaps
  • Professional campaign editor
  • Subscription forms and popups
  • Real-time reporting and analytics
  • Email personalization features
  • Ecommerce AI tool
  • Free trial for 30 days (unlimited emails)
  • Pro plan: starts from $9 (for up to 500 subscribers)
  • Enterprise plan (custom pricing)
3

Klaviyo

PROS & CONS
Why better
Price

Starts from $20

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with email & SMS; A/B testing, splits

Support

Live chat and email support for paid plans only

Why better

Klaviyo offers much better ecommerce-specific features, and is a great Mailchimp alternative if you’re looking for data science and machine learning capabilities.

Why
Features
Pricing

Why consider this Mailchimp-like service:

  • More API integrations to give you customer data
  • Clearer pricing based on the number of subscribers
  • More ecommerce features (coupon codes, back-in-stock automation, etc.)
  • One-click Shopify integration
  • Robust segmentation engine
  • Customer profiles for better insights
  • Integration with social media and in-app
  • SMS marketing features
  • Free plan (up to 500 emails/mo)
  • $45/mo for 1,500 email sends
  • $60/mo for 1,500 email sends + 1,250 SMS
  • Custom pricing for Enterprise users
4

Hubspot

PROS & CONS
Why better
Price

Starts from $45

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with multiple triggers; lead scoring

Support

Email & live chat support

Why better

Hubspot is a good Mailchimp alternative, but it comes with a lot of stuff. It’s a very large suite of products that’s better suited for enterprises, and works well for both sales and support teams.

Why
Features
Pricing

Why HubSpot is a good alternative to Mailchimp:

  • More advanced email automation
  • Easier customer management thanks to CRM
  • Extra customer support features (live chat and chatbots)
  • Landing page editor
  • A/B testing and analytics
  • Signup forms and popups
  • Basic email segmentation
  • Integration with CRM, chat, and chatbots

This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.

5

ConvertKit

PROS & CONS
Why better
Price

Starts from $15

SMS
Free plan
Ecommerce focused
Automation

Automated email sequences best suited for bloggers

Support

Email & live chat support for paid plans only

Why better

While ESPs like Omnisend and Klaviyo are made for ecommerce, and Mailchimp is made for everyone, ConvertKit is specially made for content creators.

Why
Features
Pricing

Why ConvertKit is a worthy alternative to Mailchimp:

  • Tailored features for content creators
  • Easy segmentation based on customer journeys
  • Signup forms and popups
  • Automatic email customization
  • User-friendly email campaign statistics
  • Lead magnet delivery
  • A/B testing
  • Free plan (for up to 1,000 subscribers)
  • Creator plan: starts from $15/mo
  • Creator Pro: starts from $29/mo
6

Brevo

PROS & CONS
Why better
Price

Starts from $25

SMS
Free plan
Ecommerce focused
Automation

Workflow editor & marketing automation

Support

Email support; phone & live chat support for Business & Enterprise plans

Why better

Sendinblue has better analytics and ads integrations that could prove helpful for experienced marketers. However, it may not be best for absolute beginners.

Why
Features
Pricing

Why Brevo is a good alternative to Mailchimp:

  • Unlimited contacts in the free plan
  • Advanced segmentation even in the free plan
  • Integration with Facebook to reach more customers
  • Mobile-friendly email editor
  • Customizable signup forms
  • Professional email segmentation
  • Workflow editor for automation
  • Sales CRM for easier contact management
  • Free plan (up to 2,000 contacts)
  • Lite plan: starts from $25/mo
  • Premium plan: starts from $65/mo
  • Enterprise plan (custom pricing)

We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend.

Craig Hastings

Culinary Director at Baking Steel

7

AWeber

PROS & CONS
Why better
Price

Starts from $16

SMS
Free plan
Ecommerce focused
Automation

Basic marketing automation; Auto Newsletter for content creation

Support

24/7 support for paid plans only; email support for all

Why better

Aweber offers a lot of good-looking emails that can help busy ecommerce marketers create their emails quickly. It also integrates well with Canva and has built-in free stock images.

Why
Features
Pricing

Why AWeber is a good Mailchimp alternative:

  • Better email designs thanks to its Canva integration
  • 700 email templates compared to Mailchimp’s 100
  • Comparable set of ecommerce features
  • Signup forms
  • Drag-and-drop email editor
  • Landing page editor
  • Email segmentation
  • Automated email campaigns
  • Web push notifications
  • Free plan (up to 500 subscribers)
  • $19.99/mo for up to 500 subscribers
  • $29.99/mo for up to 2,500 subscribers
  • $69.99/mo for up to 10,000 subscribers
8

GetResponse

PROS & CONS
Why better
Price

Starts from $16

SMS

(Enterprise plan only)

Free plan
Ecommerce focused
Automation

Marketing automation pre-built templates

Support

Email & live chat support for paid plans

Why better

This Mailchimp alternative has better ecommerce-related features, such as pre-made campaign funnels, and offers live chat support.

Why
Features
Pricing

Why GetResponse is a good Mailchimp alternative:

  • Unique campaign templates designed to help sell more
  • Live chat, webinars and other advanced customer support features
  • Approximately 99% deliverability rate for 106 countries
  • Automated email sequences
  • Drag-and-drop email creator
  • Free stock photos and GIFs
  • Professionally-designed email templates
  • Transactional emails as a paid add-on
  • Free plan (for up to 500 subscribers)
  • Basic plan: from $15/mo
  • Plus plan: from $49/mo
  • Professional plan: from $99/mo
  • Enterprise plan (custom pricing)
9

ActiveCampaign

PROS & CONS
Why better
Price

Starts from $16

SMS

(add-on)

Free plan
Ecommerce focused
Automation

Marketing automation with automation recipes, lead scoring

Support

Email support available

Why better

ActiveCampaign has a suite of products, one of which is marketing automation, list management and segmentation that’s better suited for ecommerce stores.

Why
Features
Pricing

Why ActiveCampaign is a good alternative to Mailchimp:

  • More flexible pricing
  • Larger email template library
  • Lead scoring helps to identify warm leads
  • Automations are more advanced and easier to set up
  • Site and event tracking
  • Signup forms and popups
  • Over 600 templates for campaign automation
  • Individual customer analytics and scoring
  • Detailed campaign and automation reports
  • Lite plan: starts from $15/mo
  • Plus plan: starts from $70/mo
  • Professional plan: starts from $187/mo
  • Enterprise plan: starts from $323/mo
10

Mailerlite

PROS & CONS
Why better
Price

Starts from $10

SMS
Free plan
Ecommerce focused
Automation

Marketing automation; pre-built templates; multiple triggers

Support

Email & live chat for paid plans only

Why better

MailerLite has a generous free plan that rivals Mailchimp’s. It also offers a 30% discount for nonprofits.

Why
Features
Pricing

Why MailerLite is a good alternative to Mailchimp:

  • Simpler email marketing reporting dashboard
  • More accessible email support in the free version
  • Unlimited email sends per month in all premium plans
  • Email segmentation
  • Drag-and-drop email editor
  • Popups for lead generation
  • Quality email templates
  • A/B campaign testing
  • Free for 1,000 subscribers
  • $10/mo for 1,000 subscribers
  • $15/mo for 2,500 subscribers
  • $30/mo for 5,000 subscribers
  • $50/mo for 10,000 subscribers

Mailchimp alternatives: A quick summary comparison

Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.

Frequently asked questions (FAQs)

Below, we answer some of the most frequent questions about Mailchimp alternatives.

1. What are the free alternatives to Mailchimp?

Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.

2. How much does Mailchimp actually cost?

Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.

3. What are cheaper alternatives to Mailchimp?

Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.

4. What is the best alternative to Mailchimp?

The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.

Verdict: What's the best Mailchimp alternative?

The best alternative to Mailchimp for your business depends on your goals.

If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.

But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.

For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.

If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.

Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: