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Want to pay less for your email campaigns?
Mailchimp might not be the best app to use.
The company just announced yet another price increase, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.
Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of February 2022).
In this post:
Mailchimp used to be a great email marketing platform, especially for Shopify stores.
But not anymore.
Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.
Here’s why people are switching to Mailchimp alternatives:
Mailchimp’s competitors have been watching, and many have developed better solutions. Let’s see what the best ones are.
Now that you have a better idea of email services like Mailchimp, let’s dive into the 10 best alternatives.
Let’s cut to the chase: with Omnisend, you’ll pay less for better email marketing features. Users say that this Mailchimp alternative is the best for ecommerce: 3,700+ 5-star Shopify reviews and 500+ 5-star G2 reviews are proof.
Omnisend beats Mailchimp with a better free version, fairer pricing, and more sophisticated ecommerce features. For one, you can add product recommendations, discounts, and even scratch cards to emails—something Mailchimp is lacking.
Moving to Omnisend is also easy thanks to its built-in Mailchimp migration tool. This allows you to easily sync your Mailchimp contact data, including properties, tags, segments, and engagement stats automatically. That way, you’ll have your contacts ready in no time.
But do Mailchimp users choose Omnisend as an alternative?
You bet! Just take a quick look at their experiences on Omnisend’s Shopify page:
G2, a top review platform, also analyzed user reviews of both Mailchimp and Omnisend.
Here are their conclusions:
Why Omnisend is the best Mailchimp alternative:
I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).
“Moosend is the cheapest alternative to Mailchimp!” This is something we often read this in email marketing reviews. Indeed, Moosend has more features and is more friendly to beginners, but their pricing is similar: $16 for 1,000 subscribers…there’s no free plan.
Why Moosend is a good alternative to Mailchimp:
Sendinblue is a good Mailchimp alternative with comparable features. This app has good analytics and integration with ads that could prove helpful for experienced marketers. That’s why using Sendinblue may require some background in email marketing.
Why choose Sendinblue as an alternative to Mailchimp:
MailerLite is a popular alternative to Mailchimp with a generous free plan and a simple landing page editor. One area in which Mailerlite excels is user support: even free users get unlimited 24/7 email service—Mailchimp commits to only 30 days in the free plan.
Why MailerLite is a good alternative to Mailchimp:
Want a Mailchimp alternative with advanced analytics? Klaviyo might be the tool for you. It’s the first alternative to Mailchimp with data science and machine learning capabilities. If you’re a retailer looking to target large audiences, those features can be very useful.
Why consider this Mailchimp-like service:
Don’t have design experience but want great-looking emails? Check out Aweber. This Mailchimp competitor’s email editor integrates well with Canva, a popular graphic design tool. It also has excellent deliverability and even built-in free stock images.
Why AWeber is a good Mailchimp alternative:
Among the Mailchimp alternatives, HubSpot is good for those looking for a complete customer support solution for their business. You get email marketing, CRM, and free live chat—so the tool is designed to be used by both sales and support teams.
Why HubSpot is a good alternative to Mailchimp:
This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).
HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.
If you’re a blogger or a content creator, ConvertKit is the best alternative to Mailchimp for you. Although its pricing is comparable to Mailchimp, you get a great suite of content-focused features to grow your website.
Why ConvertKit is a worthy alternative to Mailchimp:
Where GetResponse shines is its unique ecommerce-related features. For example, this Mailchimp alternative has pre-made campaign funnels designed to move leads to purchases with targeted content. Also, there’s a live chat option to speed up customer support.
Why GetResponse is a good Mailchimp alternative:
Pricing (for 1,000 subscribers):
This Mailchimp alternative wins in several areas. First, the tool provides more intuitive list management and segmentation, which makes it more user-friendly. Also, with ActiveCampaign, you get advanced campaign workflows for less money. The only drawback is that this alternative lacks a free plan.
Why ActiveCampaign is a good alternative to Mailchimp:
Below, we answer some of the most frequent questions about Mailchimp alternatives.
1. What are the free alternatives to Mailchimp?
Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.
2. How much does Mailchimp actually cost?
Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month.
For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.
3. What are cheaper alternatives to Mailchimp?
Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend).
Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.
4. What is the best alternative to Mailchimp?
The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.
The best alternative to Mailchimp for your business depends on your goals.
If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.
But if you’re a content creator or a blogger, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.
For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.
If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.
Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: