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Want to pay less for your email campaigns? Mailchimp might not be the best app to use.
The company just announced yet another 15-18% price increase for its legacy customers, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.
Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of January 2023).
Based on user reviews, pricing, and features, the best Mailchimp alternatives are:
Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.
Here’s why people are switching to Mailchimp alternatives:
Here’s a quick but complete Mailchimp alternatives comparison table, focusing on the most important aspects to make sure you make the best choice.
Scroll down for the full reviews of each Mailchimp alternative.
Let’s cut to the chase: with Omnisend, you’ll pay less for better ecommerce marketing features. Users say that this Mailchimp alternative is the best for ecommerce: 3,700+ 5-star Shopify reviews and 500+ 5-star G2 reviews are proof.
Omnisend beats Mailchimp with a better free version, fairer pricing, and more sophisticated ecommerce features. For one, you can add product recommendations, discounts, and even scratch cards to emails—something Mailchimp is lacking.
Moving to Omnisend is also easy thanks to its built-in Mailchimp migration tool. This allows you to easily sync your Mailchimp contact data, including properties, tags, segments, and engagement stats automatically. That way, you’ll have your contacts ready in no time.
But do Mailchimp users choose Omnisend as an alternative?
You bet! Just take a quick look at their experiences on Omnisend’s Shopify page:
G2, a top review platform, also analyzed user reviews of both Mailchimp and Omnisend.
Here are their conclusions:
I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).
Check this video for a more in-deph Mailchimp vs Omnisend comparison.
“Moosend is the cheapest alternative to Mailchimp!” This is something we often read in email marketing reviews. Indeed, Moosend has more features and is more friendly for beginners, but their pricing is similar: $16 for 1,000 subscribers, and…there’s no free plan.
That’s how much Dixxon earned in the first two months after switching from Mailchimp.Dixxon’s story of switching to a Mailchimp alternative
Sendinblue is a good Mailchimp alternative with comparable features. This app has good analytics and integration with ads that could prove helpful for experienced marketers. That’s why using Sendinblue may require some background in email marketing.
MailerLite is a popular alternative to Mailchimp with a generous free plan and a simple landing page editor. One area in which Mailerlite excels is user support: even free users get unlimited 24/7 email service—Mailchimp commits to only 30 days in the free plan.
MailerLite is also a good Mailchimp alternative for nonprofits, as it has a 30% discount for these users on all plans.
When Mailchimp left Shopify, Naked & Famous Denim had to find an alternative to maintain steady growth.
After the switch to Omnisend, the brand achieved a 60% welcome email open rate, a 24% increase in conversions from automated emails, and a 20% conversion rate for one campaign.Read the Naked & Famous case study
Want a Mailchimp alternative with advanced analytics? Klaviyo might be the tool for you. It’s the first alternative to Mailchimp with data science and machine learning capabilities. If you’re a retailer looking to target large audiences, those features can be very useful.
Don’t have design experience but want great-looking emails? Check out Aweber. This Mailchimp competitor’s email editor integrates well with Canva, a popular graphic design tool. It also has excellent deliverability and even built-in free stock images.
Among the Mailchimp alternatives, HubSpot is good for those looking for a complete customer support solution for their business. You get email marketing, CRM, and free live chat—so the tool is designed to be used by both sales and support teams.
This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).
HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.
If you’re a blogger or a content creator, ConvertKit is the best alternative to Mailchimp for you. Although its pricing is comparable to Mailchimp, you get a great suite of content-focused features to grow your website.
Where GetResponse shines is its unique ecommerce-related features. For example, this Mailchimp alternative has pre-made campaign funnels designed to move leads to purchases with targeted content. Also, there’s a live chat option to speed up customer support.
This Mailchimp alternative wins in several areas. First, the tool provides more intuitive list management and segmentation, which makes it more user-friendly. Also, with ActiveCampaign, you get advanced campaign workflows for less money. The only drawback is that this alternative lacks a free plan.
Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.
Below, we answer some of the most frequent questions about Mailchimp alternatives.
Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.
Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.
Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.
The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.
The best alternative to Mailchimp for your business depends on your goals.
If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.
But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.
For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.
If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.
Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: