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Want to pay less for your email campaigns? Mailchimp might not be the best app to use.
The company just announced yet another price increase, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.
Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of June 2023).
Based on user reviews, pricing, and features, the best Mailchimp alternatives are:
Here’s why people are switching to Mailchimp alternatives.
Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.
Here’s a quick but complete Mailchimp alternatives comparison table.
Focusing on the most important aspects to make sure you make the best choice.
Starts from $16
Marketing automation with email, SMS and push, & pre-built workflows
24/7 live chat & email for all plans (including free)
You’ll pay less with Omnisend to get much better ecommerce marketing features, like global SMS, flexible automation, professional email templates, and 24/7 support for all.
I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).
Check this video for a more in-deph Mailchimp vs Omnisend comparison.
Starts from $9
Some ecommerce personalization; ecommerce AI tool
Email & live chat support available
Moosend has better overall campaign automation and more powerful analytics, including heatmaps, than Mailchimp.
Starts from $20
Marketing automation with email & SMS; A/B testing, splits
Live chat and email support for paid plans only
Klaviyo offers much better ecommerce-specific features, and is a great Mailchimp alternative if you’re looking for data science and machine learning capabilities.
Starts from $45
Marketing automation with multiple triggers; lead scoring
Email & live chat support
Hubspot is a good Mailchimp alternative, but it comes with a lot of stuff. It’s a very large suite of products that’s better suited for enterprises, and works well for both sales and support teams.
This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).
HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.
Starts from $15
Automated email sequences best suited for bloggers
Email & live chat support for paid plans only
While ESPs like Omnisend and Klaviyo are made for ecommerce, and Mailchimp is made for everyone, ConvertKit is specially made for content creators.
Starts from $25
Workflow editor & marketing automation
Email support; phone & live chat support for Business & Enterprise plans
Sendinblue has better analytics and ads integrations that could prove helpful for experienced marketers. However, it may not be best for absolute beginners.
We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend.
Craig Hastings
Culinary Director at Baking Steel
Starts from $16
Basic marketing automation; Auto Newsletter for content creation
24/7 support for paid plans only; email support for all
Aweber offers a lot of good-looking emails that can help busy ecommerce marketers create their emails quickly. It also integrates well with Canva and has built-in free stock images.
Starts from $16
(Enterprise plan only)
Marketing automation pre-built templates
Email & live chat support for paid plans
This Mailchimp alternative has better ecommerce-related features, such as pre-made campaign funnels, and offers live chat support.
Starts from $16
(add-on)
Marketing automation with automation recipes, lead scoring
Email support available
ActiveCampaign has a suite of products, one of which is marketing automation, list management and segmentation that’s better suited for ecommerce stores.
Starts from $10
Marketing automation; pre-built templates; multiple triggers
Email & live chat for paid plans only
MailerLite has a generous free plan that rivals Mailchimp’s. It also offers a 30% discount for nonprofits.
Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.
Below, we answer some of the most frequent questions about Mailchimp alternatives.
Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.
Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.
Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.
The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.
The best alternative to Mailchimp for your business depends on your goals.
If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.
But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.
For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.
If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.
Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: