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The 10 best Mailchimp alternatives for 2024 (free & paid)

Are you tired of paying too much for Mailchimp's limited features and lackluster support? You're not alone. Many users have been frustrated by Mailchimp's pricing changes and are now seeking better alternatives that offer more value for their money.

But with so many options, finding the right Mailchimp alternative can feel overwhelming. That's why we've done the research for you. In this article, we'll introduce you to the 10 best Mailchimp alternatives that provide robust features, excellent support, and affordable pricing to help you achieve your email marketing goals.

How we evaluate and test apps

To identify the best Mailchimp alternatives, we employed a rigorous evaluation process.

Our team conducted in-depth research, examining crucial aspects such as feature sets, pricing structures, and user feedback. We tested several platforms to gauge their user-friendliness and overall performance.

We also analyzed a wide range of user and expert reviews to understand each alternative's strengths and limitations. We considered insights from many sources and our own experience. This allowed us to provide a well-rounded assessment of the top Mailchimp alternatives in the market.

Quick summary of best Mailchimp alternatives

Here’s a quick but complete Mailchimp alternatives comparison table.

Focusing on the most important aspects to make sure you make the best choice.

Why look for Mailchimp alternatives

Here’s why people are switching to Mailchimp alternatives.

Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.3-star Shopify rating, a host of frustrated users, and poor reviews.

  • Limited free plan: Mailchimp has restrictions for every feature in the free subscription — you even get email support for only 30 days
  • Limited A/B testing: Users report being unable to split test automation or isolate emails within tests
  • Poor support with the free plan: Mailchimp limits customer support by email to 30 days, which leaves free users without proper help unless they upgrade
  • Unimpressive email templates: Mailchimp’s free plan has only basic, generic-looking templates — not the best way to impress customers, prompting more users to look for Mailchimp alternatives that offer better templates
  • Limited reporting and analytics: Mailchimp is missing real-time reporting and analytics features that users need to understand audiences better
  • Integration issues with Shopify: Users report cases of subscribers being switched to “non-subscribed” and integration issues when they have multiple lists
1
BEST VALUE

Omnisend

PROS & CONS
Why better
Price

Starts from $16

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with email, SMS and push, & pre-built workflows

Support

24/7 live chat & email for all plans (including free)

Why better

You’ll pay less with Omnisend to get much better ecommerce marketing features, like global SMS, flexible automation, professional email templates, and 24/7 support for all.

Best Mailchimp alternatives: Omnisend
Why Omnisend
Features
Pricing

Why Omnisend is the best Mailchimp alternative:

  • More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan starts at $350/month
  • Better free plan. Omnisend provides access to premium features in the free plan while Mailchimp only lets you test out some
  • Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
  • Focus on ecommerce. Unlike Mailchimp, Omnisend offers features designed specifically with ecommerce in mind, including integrations with all the popular ecommerce platforms, pre-built automations for ecommerce-specific tasks, customer segmentation for more targeted messaging
  • Extra marketing features: Mailchimp has only emails, but Omnisend gives extra growth opportunities with SMS marketing, push notifications and other channels
  • Professional email templates: Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones
  • Better support in the free plan: With Mailchimp, you can get email support for only 30 days as a free user, while all Omnisend customers get 24/7 support with an average response time of less than 3 minutes
  • Email builder is more user-friendly: Creating emails is simpler with Omnisend, whose drag-and-drop email builder has been tested by thousands of beginners.

Read more: Omnisend vs. Mailchimp: Which is the better platform?

Omnisend features

Omnisend pricing

  • Free plan (up to 500 emails & push notifications/mo)
  • Standard plan: starts from $16/mo
  • Pro plan: starts from $59/mo

To see for yourself why Omnisend is a better Mailchimp alternative, check this video for a more in-depth Mailchimp vs Omnisend comparison.

2

Moosend

Moosend
PROS & CONS
Why better
Price

Starts from $9

SMS
Free plan
Ecommerce focused
Automation

Some ecommerce personalization; ecommerce AI tool

Support

Email & live chat support available

Why better

Moosend has more features and is more friendly for beginners, but their pricing is similar: $16 for 1,000 subscribers, and… there’s no free plan.

Best Mailchimp alternatives: Moosend
Why Moosend
Features
Pricing

Why Moosend is a good alternative to Mailchimp:

  • Unlimited emails in the Pro plan: Send as many emails as you want, which is perfect for growing engagement without extra costs
  • Better overall campaign automation: With Moosend, you get more efficient and user-friendly automation tools, which lets you send more effective campaigns
  • More powerful analytics: With Google Analytics integration and email heatmaps, Moosend gives you deeper insights, helping you understand and improve your campaign strategies

Moosend features

  • Professional campaign editor: Create visually appealing and effective email campaigns without any hassle
  • Subscription forms and popups: Grow your subscriber list and improve audience engagement
  • Real-time reporting and analytics: Keep track of your campaign performance with up-to-the-minute analytics
  • Email personalization features: Tailor your emails to your audience, leading to better engagement and response rates
  • Ecommerce AI tool: Use AI to make your emails more targeted and effective

Moosend pricing

  • Free trial for 30 days (unlimited emails)
  • Pro plan: starts from $9 (for up to 500 subscribers)
  • Enterprise plan (custom pricing)
3

Brevo

Brevo
PROS & CONS
Why better
Price

Starts from $9

SMS
Free plan
Ecommerce focused
Automation

Workflow editor & marketing automation

Support

Email support; phone & live chat support for Business & Enterprise plans

Why better

Brevo has better analytics and ads integrations that could prove helpful for experienced marketers. However, it may not be best for absolute beginners.

Best Mailchimp alternatives: Brevo
Why Brevo
Features
Pricing

Why Brevo is a good alternative to Mailchimp:

  • Unlimited contacts in the free plan: Brevo offers unlimited contacts on the free plan, letting you send emails to a growing audience without worrying about increased costs
  • Advanced segmentation on the free plan: This Mailchimp alternative gives you advanced segmentation options from the get-go, letting you send targeted email campaigns without any investment
  • Integration with Facebook: Brevo's integration with Facebook expands your marketing reach, allowing you to connect with a larger audience on social media

Brevo features

  • Mobile-friendly email editor: Ensure your emails look great on any device
  • Customizable signup forms: Attract and capture leads that fit your target audience more easily
  • Professional email segmentation: Send highly personalized and targeted email campaigns
  • Workflow editor for automation: Streamline your automated email sequences with a drag-and-drop workflow editor
  • Sales CRM for easier contact management: Integrate your marketing and sales efforts with a built-in CRM tool

Brevo pricing

  • Free plan (up to 2,000 contacts)
  • Starter plan: starts from $9/mo
  • Business plan: starts from $18/mo
  • Enterprise plan (custom pricing)
4

Klaviyo

Klaviyo
PROS & CONS
Why better
Price

Starts from $20

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with multiple triggers; lead scoring

Support

Email & live chat support

Why better

Klaviyo offers much better ecommerce-specific features, and is a great Mailchimp alternative if you’re looking for data science and machine learning capabilities.

Best Mailchimp alternatives: Klaviyo
Why Klaviyo
Features
Pricing

Why Klaviyo is a good alternative to Mailchimp:

  • More API integrations: Obtain rich, actionable customer data and use it to improve your campaigns
  • Clearer pricing: Klaviyo’s pricing is more straightforward and predictable, which makes it easier to understand and plan your budget
  • More ecommerce features: With tools like coupon codes and back-in-stock automation, Klaviyo offers more features designed for online merchants

Klaviyo features

  • Robust segmentation engine: Send highly targeted and effective email campaigns
  • Customer profiles: Create detailed customer profiles for deeper insights for personalized marketing
  • Integration with social media and in-app: Extend your reach by integrating with social media and mobile apps
  • Advanced SMS marketing features: Use more ways to communicate with your customers via SMS

Klaviyo pricing

  • Free plan (up to 500 emails/mo)
  • $45/mo for 1,500 active profiles and 15,000 email sends
  • $60/mo for 1,500 active profiles, 15,000 email sends + 1,250 SMS
  • Custom pricing for Enterprise users
5

Hubspot

Hubspot
PROS & CONS
Why better
Price

Starts from $20

SMS
Free plan
Ecommerce focused
Automation

Marketing automation with multiple triggers; lead scoring

Support

Email & live chat support

Why better

Hubspot is a good Mailchimp alternative, but it comes with a lot of stuff. It’s a very large suite of products that’s better suited for enterprises, and works well for both sales and support teams.

Best Mailchimp alternatives: HubSpot
Why Hubspot
Features
Pricing

Why Hubspot is a good alternative to Mailchimp:

  • More advanced email automation: HubSpot offers sophisticated email automation capabilities, allowing for more complex and effective email marketing strategies
  • Easier customer management thanks to CRM: With its integrated CRM system, this Mailchimp alternative offers a more efficient way to track customer interactions and data
  • Extra customer support features: HubSpot has additional features like live chat and chatbots, letting you communicate with your customers in more ways

Hubspot features

  • Landing page editor: Create high-converting pages with ease
  • A/B testing and analytics: Optimize your campaigns for better performance
  • Signup forms and popups: Create signup forms and popups to generate leads and grow your subscriber list
  • Basic email segmentation: Send more targeted and personalized email campaigns
  • Integration with CRM, chat, and chatbots: Get all-in-one customer interaction capabilities

Hubspot pricing

This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter plan (the cheapest marketing plan) starts at $20/mo for 1,000 contacts.

6

ConvertKit

ConvertKit
PROS & CONS
Why better
Price

Starts from $15

SMS
Free plan
Ecommerce focused
Automation

Automated email sequences best suited for bloggers

Support

Email & live chat support for paid plans only

Why better

While ESPs like Omnisend and Klaviyo are made for ecommerce, and Mailchimp is made for everyone, ConvertKit is specially made for content creators.

Best Mailchimp alternatives: ConvertKit
Why ConvertKit
Features
Pricing

Why ConvertKit is a good alternative to Mailchimp:

  • Tailored features for content creators: ConvertKit specifically caters to the needs of content creators, offering tools and features that align well with their unique requirements
  • Easy segmentation based on customer journeys: With its focus on customer journeys, ConvertKit makes it easier to deliver personalized content at every stage

ConvertKit features

  • Signup forms and popups: Use signup forms and popups to build your subscriber base
  • Automatic email customization: Save time and effort with easy-to-personalize emails
  • User-friendly email campaign statistics: Get clear and concise statistics, making it easy to track the performance of your email campaigns and understand audience responses
  • Lead magnet delivery: Use lead generation pages to increase subscriber engagement and growth
  • A/B testing: Test different elements of your emails to achieve optimal performance and higher success rates in your campaigns

ConvertKit pricing

  • Free plan (for up to 1,000 subscribers)
  • Creator plan: starts from $15/mo
  • Creator Pro: starts from $29/mo

We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend.

Craig Hastings

Culinary Director at Baking Steel

7

AWeber

AWeber
PROS & CONS
Why better
Price

Starts from $14.99

SMS
Free plan
Ecommerce focused
Automation

Basic marketing automation; Auto Newsletter for content creation

Support

24/7 support for paid plans only; email support for all

Why better

Aweber offers a lot of good-looking emails that can help busy ecommerce marketers create their emails quickly. It also integrates well with Canva and has built-in free stock images.

Best Mailchimp alternatives: Aweber
Why AWeber
Features
Pricing

Why AWeber is a good alternative to Mailchimp:

  • Canva integration: AWeber's integration with Canva offers better email designs, letting you easily create great-looking emails
  • 600+ email templates compared to Mailchimp’s 100+ AWeber boasts a vast selection of 600+ templates, far outstripping Mailchimp's range, catering to all kinds of design needs and preferences
  • Comparable set of ecommerce features: AWeber matches Mailchimp's capabilities in catering to the needs of online merchants

AWeber features

  • Signup forms: Create engaging signup forms to grow your subscriber list effectively
  • Drag-and-drop email builder: Easily design emails with a user-friendly drag-and-drop editor
  • Landing page builder: Build attractive landing pages to capture leads and promote your campaigns
  • Email segmentation: Segment your audience to send targeted and personalized emails
  • Automated email campaigns: Set up automated email sequences to engage your subscribers consistently and efficiently
  • Web push notifications: Use web push notifications to reach your audience instantly and boost engagement

AWeber pricing

  • Free plan (up to 500 subscribers)
  • Lite: $14.99/mo for up to 500 subscribers
  • Plus: $29.99/mo for up to 500 subscribers
  • Unlimited: $899/mo for over 100,000 subscribers
8

GetResponse

GetResponse
PROS & CONS
Why better
Price

Starts from $19

SMS

(only with GetResponse MAX)

Free plan
Ecommerce focused
Automation

Marketing automation pre-built templates

Support

Email & live chat support for paid plans

Why better

This Mailchimp alternative has better ecommerce-related features, such as pre-made campaign funnels, and offers live chat support.

Best Mailchimp alternatives: Getresponse
Why GetResponse
Features
Pricing

Why GetResponse is a good alternative to Mailchimp:

  • Ecommerce-friendly templates: GetResponse offers specialized campaign templates that are tailored to help you boost sales
  • Better customer support: Beyond email, GetResponse offers much better customer support with live chat, webinars, and more
  • High deliverability rate: With a 99% deliverability rate across 106 countries, GetResponse ensures your emails reach your audience effectively

GetResponse features

  • Automated email sequences: Set up automated emails to keep in touch with your audience consistently and effectively
  • Drag-and-drop email builder: Quickly and easily design emails with a user-friendly drag-and-drop interface
  • Free stock photos and GIFs: Access a wide array of free stock photos and GIFs to make your emails more visually appealing
  • Professionally-designed email templates: Choose from a variety of professional templates to quickly craft compelling emails
  • Gated transactional emails & automations: If you want to send automated emails to your customers, you’ll have to subscribe to the higher-tier plans

GetResponse pricing

  • Email marketing plan: from $19/mo
  • Marketing automation plan: from $59/mo
  • Ecommerce marketing plan: from $119/mo
9

ActiveCampaign

Active
Campaign
PROS & CONS
Why better
Price

Starts from $39

SMS

(add-on)

Free plan
Ecommerce focused
Automation

Marketing automation with automation recipes, lead scoring

Support

Email support available

Why better

ActiveCampaign has a suite of products, one of which is marketing automation, list management and segmentation that’s better suited for ecommerce stores.

Best Mailchimp alternatives: Activecampaign
Why ActiveCampaign
Features
Pricing

Why ActiveCampaign is a good alternative to Mailchimp:

  • Larger email template library: With a vast selection of email templates, ActiveCampaign gives you more creative options for your campaigns
  • Lead scoring helps to identify warm leads: The lead scoring feature in ActiveCampaign lets you identify and focus on leads that are more likely to convert
  • Better automations: ActiveCampaign excels in automation, offering advanced features that are user-friendly and simple to implement

ActiveCampaign features

  • Site and event tracking: Track user behavior on your site and events to tailor your marketing efforts
  • Signup forms and popups: Use these to grow your email list and engage visitors
  • Over 600 automation recipes: Choose from a wide range of automation recipes with ActiveCampaign’s 920+ integrations to streamline your automation campaigns
  • Individual customer analytics and scoring: Gain insights into customer behavior and prioritize leads
  • Detailed campaign and automation reports: Analyze the performance of your campaigns and automations with in-depth reports

ActiveCampaign pricing

  • Lite plan: starts from $39/mo
  • Plus plan: starts from $70/mo
  • Professional plan: starts from $187/mo
  • Enterprise plan: custom pricing
10

Mailerlite

Mailerlite
PROS & CONS
Why better
Price

Starts from $10

SMS
Free plan
Ecommerce focused
Automation

Marketing automation; pre-built templates; multiple triggers

Support

Email & live chat for paid plans only

Why better

MailerLite has a generous free plan that rivals Mailchimp’s. It also offers a 30% discount for nonprofits.

Best Mailchimp alternatives: Mailerlite
Why Mailerlite
Features
Pricing

Why Mailerlite is a good alternative to Mailchimp:

  • Simpler email marketing reporting dashboard: MailerLite offers a more user-friendly reporting dashboard, making it easier to track and understand your email campaign performance
  • More accessible email support: Unlike Mailchimp, MailerLite provides accessible email support even on the free plan, letting you get the help you need at no extra cost
  • Unlimited email sends: With MailerLite, all premium plans include unlimited monthly email sends

Mailerlite features

  • Email segmentation: Segment your audience for targeted and personalized email campaigns
  • Drag-and-drop email builder: Create emails quickly and easily
  • Popups for lead generation: Use popups to capture leads and grow your email list
  • Quality email templates: Choose from a variety of great-looking templates to craft visually appealing emails
  • A/B campaign testing: Test different campaign elements to learn what works best

Mailerlite pricing

  • Free for 1,000 subscribers
  • Growing Business plan: from $10/mo
  • Advanced plan: from $20/mo

Mailchimp alternatives: A quick summary comparison

Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.

Verdict: What's the best Mailchimp alternative?

The best alternative to Mailchimp for your business depends on your goals.

If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.

But if you’re a content creator, blogger or nonprofit, MailerLite and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery — a super handy option for growing your audience.

For retailers, we recommend considering Omnisend and Moosend. Your emails will look great, and you’ll have plenty of features to engage large customer groups.

If you’re after an email marketing app with a CRM, then Brevo (formerly Sendinblue) and HubSpot are Mailchimp’s competitors to check out.

Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing:

Frequently asked questions (FAQs)

Below, we answer some of the most frequent questions about Mailchimp alternatives.

What are the free alternatives to Mailchimp?

Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Brevo (formerly Sendinblue) provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.

Is it worth paying for Mailchimp?

Mailchimp has a free plan for up to 1,000 email sends and basic email marketing features. There’s also an Essentials plan for 5,000 sends for $13 per month. For advanced automation and marketing CRM, you’ll have to pay $20/mo for 6,000 sends. The Premium plan with all the professional features costs $350/mo.

What are cheaper alternatives to Mailchimp?

Several email marketing alternatives are cheaper than Mailchimp — including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.

What is the best alternative to Mailchimp?

The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.

Is Mailchimp GDPR and HIPAA compliant?

Mailchimp is GDPR compliant, offering features to help you manage consent and data requests in the EU. But when it comes to HIPAA, the answer is no. Mailchimp isn’t equipped for the specifics of sensitive health information required by HIPAA standards. So, for healthcare data protection, you'll need to explore other options.

Which is better, Mailchimp or HubSpot?

The choice between Mailchimp and HubSpot depends on your specific needs and the size of your organization. HubSpot is generally considered a better option for larger enterprises due to its comprehensive marketing, sales, and customer service features. However, if you're a small or medium-sized company looking for a lighter and more affordable solution, we recommend Omnisend over Mailchimp and HubSpot.

What is Google's version of Mailchimp?

Google does not offer a direct alternative to Mailchimp. However, Google Workspace does provide some email marketing features that can be useful for businesses. While it may not be as comprehensive as dedicated email marketing platforms like Mailchimp or its alternatives, Google Workspace can be a good starting point for small businesses looking to begin their email marketing journey.

Google Workspace includes features such as:

  • Gmail: A professional email service that allows you to create emails, schedule sends to your subscribers, and track opens and clicks
  • Google Contacts: A centralized platform to manage your email contacts
  • Google Forms: A tool to create signup forms and surveys to gather subscriber information

However, Google Workspace lacks several key features found in dedicated email marketing platforms, such as:

  • Advanced email automation and triggered campaigns
  • Detailed email analytics and reporting
  • Pre-designed email templates and drag-and-drop editors
  • A/B testing and optimization tools

Despite these limitations, Google Workspace can still be a useful tool for small businesses just starting with email marketing. Its integration with other Google apps and the familiarity of the Gmail interface can make it an accessible option for those with limited resources or technical expertise.

Is Mailchimp the best for email marketing?

While Mailchimp is a popular email marketing platform, there may be better choices for some, especially considering the available alternatives. As discussed in this article, Mailchimp has faced criticism for its pricing changes, limited features, and subpar customer support. When it comes to ecommerce and retail businesses, Omnisend stands out as a superior alternative to Mailchimp. Omnisend offers a wide range of features tailored specifically for online sellers, including:

  • Advanced automation workflows for abandoned carts, product recommendations, and post-purchase follow-ups
  • Seamless integrations with popular ecommerce platforms like Shopify, BigCommerce, and WooCommerce
  • Omnichannel marketing capabilities allow you to reach customers through email, SMS, push notifications, and more
  • Comprehensive segmentation options based on customer behavior, purchase history, and other custom attributes
  • A user-friendly drag-and-drop email builder with pre-designed templates optimized for ecommerce

Additionally, Omnisend offers a generous free plan and competitive pricing for its paid plans, making it a cost-effective solution for growing ecommerce businesses.