The 11 Best Mailchimp Alternatives for 2024 (Free & Paid)

Why Omnisend is the best Mailchimp alternative:

• More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan starts at $350/month
• Better free plan. Omnisend provides access to premium features in the free plan while Mailchimp only lets you test out some
• Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
• Focus on ecommerce. Unlike Mailchimp, Omnisend offers features designed specifically with ecommerce in mind, including integrations with all the popular ecommerce platforms, pre-built automations for ecommerce-specific tasks, customer segmentation for more targeted messaging
• Extra marketing features: Mailchimp has only emails, but Omnisend gives extra growth opportunities with SMS marketing, push notifications and other channels
• Professional email templates: Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones
• Better support in the free plan: With Mailchimp, you can get email support for only 30 days as a free user, while all Omnisend customers get 24/7 support with an average response time of less than 3 minutes
• Email builder is more user-friendly: Creating emails is simpler with Omnisend, whose drag-and-drop email builder has been tested by thousands of beginners.

Read more: Omnisend vs. Mailchimp: Which is the better platform?

Omnisend features

• Full integration with ecommerce platforms
• Easy-to-use email editor
• Pre-built automation workflows
• Professionally-made email templates
• Advanced customer segmentation and analytics
• SMS marketing and push notifications
• Google Ads & Facebook retargeting
• Sales & campaign performance reports
• Advanced A/B testing

Omnisend pricing

• Free plan (up to 500 emails & push notifications/mo)
• Standard plan: starts from $16/mo
• Pro plan: starts from $59/mo

To see for yourself why Omnisend is a better Mailchimp alternative, check this video for a more in-depth Mailchimp vs Omnisend comparison.

Why Moosend is a good alternative to Mailchimp:

• Unlimited emails in the Pro plan: Send as many emails as you want, which is perfect for growing engagement without extra costs
• Better overall campaign automation: With Moosend, you get more efficient and user-friendly automation tools, which lets you send more effective campaigns
• More powerful analytics: With Google Analytics integration and email heatmaps, Moosend gives you deeper insights, helping you understand and improve your campaign strategies

Moosend features

• Professional campaign editor: Create visually appealing and effective email campaigns without any hassle
• Subscription forms and popups: Grow your subscriber list and improve audience engagement
• Real-time reporting and analytics: Keep track of your campaign performance with up-to-the-minute analytics
• Email personalization features: Tailor your emails to your audience, leading to better engagement and response rates
• Ecommerce AI tool: Use AI to make your emails more targeted and effective

Moosend pricing

• Free trial for 30 days (unlimited emails)
• Pro plan: starts from $9 (for up to 500 subscribers)
• Enterprise plan (custom pricing)

Why Brevo is a good alternative to Mailchimp:

• Unlimited contacts in the free plan: Brevo offers unlimited contacts on the free plan, letting you send emails to a growing audience without worrying about increased costs
• Advanced segmentation on the free plan: This Mailchimp alternative gives you advanced segmentation options from the get-go, letting you send targeted email campaigns without any investment
• Integration with Facebook: Brevo's integration with Facebook expands your marketing reach, allowing you to connect with a larger audience on social media

Brevo features

• Mobile-friendly email editor: Ensure your emails look great on any device
• Customizable signup forms: Attract and capture leads that fit your target audience more easily
• Professional email segmentation: Send highly personalized and targeted email campaigns
• Workflow editor for automation: Streamline your automated email sequences with a drag-and-drop workflow editor
• Sales CRM for easier contact management: Integrate your marketing and sales efforts with a built-in CRM tool

Brevo pricing

• Free plan (up to 2,000 contacts)
• Starter plan: starts from $9/mo
• Business plan: starts from $18/mo
• Enterprise plan (custom pricing)

Why Sender is a good alternative to Mailchimp:

• Generous Free Forever plan: Unlike Mailchimp, Sender offers a generous free plan with all email automation features, making it accessible for businesses of all sizes. Even as a free user, you receive exceptional customer service without additional costs.
• User-friendly interface: Sender is perfect for beginners, thanks to its human-friendly interface. The intuitive UI makes it easy to create and send professional emails in minutes.
• Real-time performance insights: Know how your campaigns perform instantly with live reports and a newsletter heatmap so you can optimize your strategy effectively.

Sender features

• Drag-and-drop email builder: Create stunning email designs in minutes with the drag-and-drop builder and responsive templates.
• High-converting popups: Easily capture leads using customizable popups to grow your subscriber list.
• Audience segmentation: Segment your audience to deliver personalized content for better engagement.
• Email and SMS marketing automation: Automate your marketing efforts across both email and SMS for consistent and timely communication with your audience.
• Live reporting: Access real-time reports to track your campaign performance and make data-driven decisions.

Sender pricing

• Free Forever: Up to 15,000 monthly emails and 2,500 subscribers
• Standard: Starts from $15/month (billed yearly)
• Professional: Starts from $29/month (billed yearly)
• Enterprise: Custom pricing

Why Klaviyo is a good alternative to Mailchimp:

• More API integrations: Obtain rich, actionable customer data and use it to improve your campaigns
• Clearer pricing: Klaviyo’s pricing is more straightforward and predictable, which makes it easier to understand and plan your budget
• More ecommerce features: With tools like coupon codes and back-in-stock automation, Klaviyo offers more features designed for online merchants

Klaviyo features

• Robust segmentation engine: Send highly targeted and effective email campaigns
• Customer profiles: Create detailed customer profiles for deeper insights for personalized marketing
• Integration with social media and in-app: Extend your reach by integrating with social media and mobile apps
• Advanced SMS marketing features: Use more ways to communicate with your customers via SMS

Klaviyo pricing

• Free plan (up to 500 emails/mo)
• $45/mo for 1,500 active profiles and 15,000 email sends
• $60/mo for 1,500 active profiles, 15,000 email sends + 1,250 SMS
• Custom pricing for Enterprise users

Why Hubspot is a good alternative to Mailchimp:

• More advanced email automation: HubSpot offers sophisticated email automation capabilities, allowing for more complex and effective email marketing strategies
• Easier customer management thanks to CRM: With its integrated CRM system, this Mailchimp alternative offers a more efficient way to track customer interactions and data
• Extra customer support features: HubSpot has additional features like live chat and chatbots, letting you communicate with your customers in more ways

Hubspot features

• Landing page editor: Create high-converting pages with ease
• A/B testing and analytics: Optimize your campaigns for better performance
• Signup forms and popups: Create signup forms and popups to generate leads and grow your subscriber list
• Basic email segmentation: Send more targeted and personalized email campaigns
• Integration with CRM, chat, and chatbots: Get all-in-one customer interaction capabilities

Hubspot pricing

This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter plan (the cheapest marketing plan) starts at $20/mo for 1,000 contacts.

Why ConvertKit is a good alternative to Mailchimp:

• Tailored features for content creators: ConvertKit specifically caters to the needs of content creators, offering tools and features that align well with their unique requirements
• Easy segmentation based on customer journeys: With its focus on customer journeys, ConvertKit makes it easier to deliver personalized content at every stage

ConvertKit features

• Signup forms and popups: Use signup forms and popups to build your subscriber base
• Automatic email customization: Save time and effort with easy-to-personalize emails
• User-friendly email campaign statistics: Get clear and concise statistics, making it easy to track the performance of your email campaigns and understand audience responses
• Lead magnet delivery: Use lead generation pages to increase subscriber engagement and growth
• A/B testing: Test different elements of your emails to achieve optimal performance and higher success rates in your campaigns

ConvertKit pricing

• Free plan (for up to 1,000 subscribers)
• Creator plan: starts from $15/mo
• Creator Pro: starts from $29/mo

Why AWeber is a good alternative to Mailchimp:

• Canva integration: AWeber's integration with Canva offers better email designs, letting you easily create great-looking emails
• 600+ email templates compared to Mailchimp’s 100+ AWeber boasts a vast selection of 600+ templates, far outstripping Mailchimp's range, catering to all kinds of design needs and preferences
• Comparable set of ecommerce features: AWeber matches Mailchimp's capabilities in catering to the needs of online merchants

AWeber features

• Signup forms: Create engaging signup forms to grow your subscriber list effectively
• Drag-and-drop email builder: Easily design emails with a user-friendly drag-and-drop editor
• Landing page builder: Build attractive landing pages to capture leads and promote your campaigns
• Email segmentation: Segment your audience to send targeted and personalized emails
• Automated email campaigns: Set up automated email sequences to engage your subscribers consistently and efficiently
• Web push notifications: Use web push notifications to reach your audience instantly and boost engagement

AWeber pricing

• Free plan (up to 500 subscribers)
• Lite: $14.99/mo for up to 500 subscribers
• Plus: $29.99/mo for up to 500 subscribers
• Unlimited: $899/mo for over 100,000 subscribers

Why GetResponse is a good alternative to Mailchimp:

• Ecommerce-friendly templates: GetResponse offers specialized campaign templates that are tailored to help you boost sales
• Better customer support: Beyond email, GetResponse offers much better customer support with live chat, webinars, and more
• High deliverability rate: With a 99% deliverability rate across 106 countries, GetResponse ensures your emails reach your audience effectively

GetResponse features

• Automated email sequences: Set up automated emails to keep in touch with your audience consistently and effectively
• Drag-and-drop email builder: Quickly and easily design emails with a user-friendly drag-and-drop interface
• Free stock photos and GIFs: Access a wide array of free stock photos and GIFs to make your emails more visually appealing
• Professionally-designed email templates: Choose from a variety of professional templates to quickly craft compelling emails
• Gated transactional emails & automations: If you want to send automated emails to your customers, you’ll have to subscribe to the higher-tier plans

GetResponse pricing

• Email marketing plan: from $19/mo
• Marketing automation plan: from $59/mo
• Ecommerce marketing plan: from $119/mo

Why ActiveCampaign is a good alternative to Mailchimp:

• Larger email template library: With a vast selection of email templates, ActiveCampaign gives you more creative options for your campaigns
• Lead scoring helps to identify warm leads: The lead scoring feature in ActiveCampaign lets you identify and focus on leads that are more likely to convert
• Better automations: ActiveCampaign excels in automation, offering advanced features that are user-friendly and simple to implement

ActiveCampaign features

• Site and event tracking: Track user behavior on your site and events to tailor your marketing efforts
• Signup forms and popups: Use these to grow your email list and engage visitors
• Over 600 automation recipes: Choose from a wide range of automation recipes with ActiveCampaign’s 920+ integrations to streamline your automation campaigns
• Individual customer analytics and scoring: Gain insights into customer behavior and prioritize leads
• Detailed campaign and automation reports: Analyze the performance of your campaigns and automations with in-depth reports

ActiveCampaign pricing

• Lite plan: starts from $39/mo
• Plus plan: starts from $70/mo
• Professional plan: starts from $187/mo
• Enterprise plan: custom pricing

Why Mailerlite is a good alternative to Mailchimp:

• Simpler email marketing reporting dashboard: MailerLite offers a more user-friendly reporting dashboard, making it easier to track and understand your email campaign performance
• More accessible email support: Unlike Mailchimp, MailerLite provides accessible email support even on the free plan, letting you get the help you need at no extra cost
• Unlimited email sends: With MailerLite, all premium plans include unlimited monthly email sends

Mailerlite features

• Email segmentation: Segment your audience for targeted and personalized email campaigns
• Drag-and-drop email builder: Create emails quickly and easily
• Popups for lead generation: Use popups to capture leads and grow your email list
• Quality email templates: Choose from a variety of great-looking templates to craft visually appealing emails
• A/B campaign testing: Test different campaign elements to learn what works best

Mailerlite pricing

• Free for 1,000 subscribers
• Growing Business plan: from $10/mo
• Advanced plan: from $20/mo