The 10 Best Mailchimp Alternatives for 2023 (Free & Paid)

Want to pay less for your email campaigns? Mailchimp might not be the best app to use.

The company just announced yet another price increase, prompting many users to look to Mailchimp alternatives. Combined with limited features and poor support, the change proved to be the last straw.

Those looking for a Mailchimp alternative have many options. If you’re here for them, scroll down for the 10 best Mailchimp alternatives for email (as of June 2023).

Best MailChimp alternatives

Based on user reviews, pricing, and features, the best Mailchimp alternatives are:

Omnisend — Better for ecommerce businesses
Moosend — Excellent analytics for retailers
Klaviyo — Data science and machine learning features
HubSpot — Better for customer support
ConvertKit — Higher deliverability rate
Brevo — Easier contact management with CRM
AWeber — Seven times larger template library
GetResponse — Unique ecommerce features
ActiveCampaign — Solutions for both B2B and B2C users
MailerLite — More advanced features in the free plan

Why look for alternatives to Mailchimp

Here’s why people are switching to Mailchimp alternatives.

Mailchimp used to be a great email marketing platform, especially for Shopify stores. But not anymore. Now, this app has an unimpressive 3.4-star Shopify rating, a host of frustrated users, and poor reviews.

Increasing costs. Mailchimp raised its prices multiple times — the most recent announcement was made in December, 2023.
Limited free plan. Mailchimp has restrictions for every feature in the free subscription—you even get email support for only 30 days.
Limited A/B testing. Users report not being able to split test automation or isolate emails within tests. Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade<./li>
Poor support with the free plan. Mailchimp limited customer support by email to 30 days, which leaves free users without proper help unless they upgrade
Unimpressive email templates. Mailchimp’s free plan has only basic, generic-looking templates—not the best way to impress customers.
Limited reporting and analytics. Mailchimp is missing real-time reporting and analytics features that users need to understand audiences better.
Data privacy problems with Shopify. Mailchimp refused to comply with Shopify’s data usage rules, which resulted in a messy breakup back in 2019. Mailchimp became available again only recently—but the app’s performance is still subpar.

Quick summary of best alternatives

Here’s a quick but complete Mailchimp alternatives comparison table.

Focusing on the most important aspects to make sure you make the best choice.

BEST VALUE

Omnisend

PROS & CONS

Why better

Price

Starts from $16

SMS

Free plan

Ecommerce focused

Automation

Marketing automation with email, SMS and push, & pre-built workflows

Support

24/7 live chat & email for all plans (including free)

Why better

You’ll pay less with Omnisend to get much better ecommerce marketing features, like global SMS, flexible automation, professional email templates, and 24/7 support for all.

Why Omnisend

Features

Pricing

Why Omnisend is the best Mailchimp alternative:

More affordable. Omnisend’s Pro plan costs from $59/month while Mailchimp’s premium plan costs from $299/month.
Better free plan. Omnisend provides access to all premium features in the free plan while Mailchimp only lets you test out some.
Better automation. With Omnisend, you get automation features like custom events, workflows, splits and A/B testing even in the free version, while Mailchimp offers only very basic, one-step automations.
Focus on ecommerce. Unlike Mailchimp, Omnisend offers features designed specifically with ecommerce in mind. These include integrations with all the popular ecommerce platforms and pre-built automations for ecommerce-specific tasks like cart abandonment, order confirmation, post-purchase follow-ups, and more. Omnisend also lets you segment customers based on their shopping behavior and other properties for more targeted messaging.
Extra marketing features. Mailchimp has only emails, but Omnisend gives extra growth opportunities with SMS marketing, push notifications and other channels.
Professional email templates. Omnisend provides professionally-made templates even in the free plan while Mailchimp has basic, amateur-looking ones.
Better support in the free plan. With Mailchimp, you can get email support for only 30 days as a free user. On the other hand, Omnisend excels in terms of customer support—all Omnisend customers get 24/7 support with an average response time of less than 3 minutes.
Email builder is more user-friendly. Creating emails is simpler with Omnisend, whose drag-and-drop email builder has been tested by thousands of beginners.

Full integration with ecommerce platforms
Easy-to-use email editor
Pre-built automation workflows
Professionally-made email templates
Advanced customer segmentation and analytics
SMS marketing and push notifications
Google Ads & Facebook retargeting
Sales & campaign performance reports
Advanced A/B testing

Free plan (up to 500 emails & push notifications/mo)
Standard plan: starts from $16/mo
Pro plan: starts from $59/mo

I won’t go any deeper into why Omnisend is a better Mailchimp alternative. You can see for yourself—try all the premium features for free (no commitment).

Check this video for a more in-deph Mailchimp vs Omnisend comparison.

Moosend

Website

PROS & CONS

Why better

Price

Starts from $9

SMS

Free plan

Ecommerce focused

Automation

Some ecommerce personalization; ecommerce AI tool

Support

Email & live chat support available

Why better

Moosend has better overall campaign automation and more powerful analytics, including heatmaps, than Mailchimp.

Why

Features

Pricing

Why Moosend is a good alternative to Mailchimp:

Unlimited emails in the Pro plan
Better overall campaign automation
More powerful analytics: Google Analytics, email heatmaps

Professional campaign editor
Subscription forms and popups
Real-time reporting and analytics
Email personalization features
Ecommerce AI tool

Free trial for 30 days (unlimited emails)
Pro plan: starts from $9 (for up to 500 subscribers)
Enterprise plan (custom pricing)

Klaviyo

Website

PROS & CONS

Why better

Price

Starts from $20

SMS

Free plan

Ecommerce focused

Automation

Marketing automation with email & SMS; A/B testing, splits

Support

Live chat and email support for paid plans only

Why better

Klaviyo offers much better ecommerce-specific features, and is a great Mailchimp alternative if you’re looking for data science and machine learning capabilities.

Why

Features

Pricing

Why consider this Mailchimp-like service:

More API integrations to give you customer data
Clearer pricing based on the number of subscribers
More ecommerce features (coupon codes, back-in-stock automation, etc.)

One-click Shopify integration
Robust segmentation engine
Customer profiles for better insights
Integration with social media and in-app
SMS marketing features

Free plan (up to 500 emails/mo)
$45/mo for 1,500 email sends
$60/mo for 1,500 email sends + 1,250 SMS
Custom pricing for Enterprise users

Hubspot

Website

PROS & CONS

Why better

Price

Starts from $45

SMS

Free plan

Ecommerce focused

Automation

Marketing automation with multiple triggers; lead scoring

Support

Email & live chat support

Why better

Hubspot is a good Mailchimp alternative, but it comes with a lot of stuff. It’s a very large suite of products that’s better suited for enterprises, and works well for both sales and support teams.

Why

Features

Pricing

Why HubSpot is a good alternative to Mailchimp:

More advanced email automation
Easier customer management thanks to CRM
Extra customer support features (live chat and chatbots)

Landing page editor
A/B testing and analytics
Signup forms and popups
Basic email segmentation
Integration with CRM, chat, and chatbots

This alternative to Mailchimp is free to use by itself (up to 2,000 emails/mo).

HubSpot only charges for premium features, which is very likely because the solution is part of a larger marketing platform. The Starter CRM (the cheapest marketing plan) starts at $50/mo for 1,000 contacts.

ConvertKit

Website

PROS & CONS

Why better

Price

Starts from $15

SMS

Free plan

Ecommerce focused

Automation

Automated email sequences best suited for bloggers

Support

Email & live chat support for paid plans only

Why better

While ESPs like Omnisend and Klaviyo are made for ecommerce, and Mailchimp is made for everyone, ConvertKit is specially made for content creators.

Why

Features

Pricing

Why ConvertKit is a worthy alternative to Mailchimp:

Tailored features for content creators
Easy segmentation based on customer journeys

Signup forms and popups
Automatic email customization
User-friendly email campaign statistics
Lead magnet delivery
A/B testing

Free plan (for up to 1,000 subscribers)
Creator plan: starts from $15/mo
Creator Pro: starts from $29/mo

Brevo

Website

PROS & CONS

Why better

Price

Starts from $25

SMS

Free plan

Ecommerce focused

Automation

Workflow editor & marketing automation

Support

Email support; phone & live chat support for Business & Enterprise plans

Why better

Sendinblue has better analytics and ads integrations that could prove helpful for experienced marketers. However, it may not be best for absolute beginners.

Why

Features

Pricing

Why Brevo is a good alternative to Mailchimp:

Unlimited contacts in the free plan
Advanced segmentation even in the free plan
Integration with Facebook to reach more customers

Mobile-friendly email editor
Customizable signup forms
Professional email segmentation
Workflow editor for automation
Sales CRM for easier contact management

Free plan (up to 2,000 contacts)
Lite plan: starts from $25/mo
Premium plan: starts from $65/mo
Enterprise plan (custom pricing)

We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend.

Craig Hastings

Culinary Director at Baking Steel

AWeber

Website

PROS & CONS

Why better

Price

Starts from $16

SMS

Free plan

Ecommerce focused

Automation

Basic marketing automation; Auto Newsletter for content creation

Support

24/7 support for paid plans only; email support for all

Why better

Aweber offers a lot of good-looking emails that can help busy ecommerce marketers create their emails quickly. It also integrates well with Canva and has built-in free stock images.

Why

Features

Pricing

Why AWeber is a good Mailchimp alternative:

Better email designs thanks to its Canva integration
700 email templates compared to Mailchimp’s 100
Comparable set of ecommerce features

Signup forms
Drag-and-drop email editor
Landing page editor
Email segmentation
Automated email campaigns
Web push notifications

Free plan (up to 500 subscribers)
$19.99/mo for up to 500 subscribers
$29.99/mo for up to 2,500 subscribers
$69.99/mo for up to 10,000 subscribers

GetResponse

Website

PROS & CONS

Why better

Price

Starts from $16

SMS

(Enterprise plan only)

Free plan

Ecommerce focused

Automation

Marketing automation pre-built templates

Support

Email & live chat support for paid plans

Why better

This Mailchimp alternative has better ecommerce-related features, such as pre-made campaign funnels, and offers live chat support.

Why

Features

Pricing

Why GetResponse is a good Mailchimp alternative:

Unique campaign templates designed to help sell more
Live chat, webinars and other advanced customer support features
Approximately 99% deliverability rate for 106 countries

Automated email sequences
Drag-and-drop email creator
Free stock photos and GIFs
Professionally-designed email templates
Transactional emails as a paid add-on

Free plan (for up to 500 subscribers)
Basic plan: from $15/mo
Plus plan: from $49/mo
Professional plan: from $99/mo
Enterprise plan (custom pricing)

ActiveCampaign

Website

PROS & CONS

Why better

Price

Starts from $16

SMS

(add-on)

Free plan

Ecommerce focused

Automation

Marketing automation with automation recipes, lead scoring

Support

Email support available

Why better

ActiveCampaign has a suite of products, one of which is marketing automation, list management and segmentation that’s better suited for ecommerce stores.

Why

Features

Pricing

Why ActiveCampaign is a good alternative to Mailchimp:

More flexible pricing
Larger email template library
Lead scoring helps to identify warm leads
Automations are more advanced and easier to set up

Site and event tracking
Signup forms and popups
Over 600 templates for campaign automation
Individual customer analytics and scoring
Detailed campaign and automation reports

Lite plan: starts from $15/mo
Plus plan: starts from $70/mo
Professional plan: starts from $187/mo
Enterprise plan: starts from $323/mo

Mailerlite

Website

PROS & CONS

Why better

Price

Starts from $10

SMS

Free plan

Ecommerce focused

Automation

Marketing automation; pre-built templates; multiple triggers

Support

Email & live chat for paid plans only

Why better

MailerLite has a generous free plan that rivals Mailchimp’s. It also offers a 30% discount for nonprofits.

Why

Features

Pricing

Why MailerLite is a good alternative to Mailchimp:

Simpler email marketing reporting dashboard
More accessible email support in the free version
Unlimited email sends per month in all premium plans

Email segmentation
Drag-and-drop email editor
Popups for lead generation
Quality email templates
A/B campaign testing

Free for 1,000 subscribers
$10/mo for 1,000 subscribers
$15/mo for 2,500 subscribers
$30/mo for 5,000 subscribers
$50/mo for 10,000 subscribers

Mailchimp alternatives: A quick summary comparison

Here are the 10 services like Mailchimp, along with their prices, intended users, and extra marketing features, all compared side-by-side in an image you can easily download.

Frequently asked questions (FAQs)

Below, we answer some of the most frequent questions about Mailchimp alternatives.

1. What are the free alternatives to Mailchimp?

Most alternatives to MailChimp have free plans. But Omnisend, Mailerlite, and Sendinblue provide more features for free. With Omnisend, for example, you get unlimited contact list size, 500 monthly emails, popups, automations, SMS, web push, professional email templates, and A/B testing.

2. How much does Mailchimp actually cost?

Mailchimp has a free plan for up to 2,000 contacts and basic email marketing features. There’s also an Essentials plan for 500 contacts for $11 per month. For advanced automation and marketing CRM, you’ll have to pay $17/mo for 500 contacts and $59/mo for up to 2,500 contacts. The Premium plan with all the professional features costs $299/mo.

3. What are cheaper alternatives to Mailchimp?

Several email marketing alternatives are cheaper than Mailchimp—including Omnisend, AWeber, and others. They also have better free plans (except ActiveCampaign and Moosend). Another way to save: buy an annual subscription. You can save up to 20% off the total cost of the tool for an entire year. But be sure to try the chosen Mailchimp alternative for free or use the free version for a while to know it meets your needs.

4. What is the best alternative to Mailchimp?

The best Mailchimp alternatives for email include Omnisend, Mailerlite, Moosend, Klaviyo, Aweber, Sendinblue, ConvertKit, and others. Omnisend, however, stands out with the features you can expect from Mailchimp, a better free plan, and fair pricing.

Verdict: What's the best Mailchimp alternative?

The best alternative to Mailchimp for your business depends on your goals.

If you want to grow your ecommerce business with emails, Omnisend should be your choice. This email marketing app has a generous free plan, advanced features to engage customers, and a cheap paid plan.

But if you’re a content creator, blogger or nonprofit, MailerLite alternative and ConvertKit are the best alternatives to Mailchimp. In both, you’ll find useful content promotion features, including lead magnet delivery—a super handy option for lead generation.

For retailers, we recommend considering Omnisend and Moosend. Your emails will look great and you’ll have plenty of features to engage large customer groups.

If you’re after an email marketing app with a CRM, then Sendinblue and HubSpot are Mailchimp’s competitors to check out.

Once you’ve chosen an app that works for you better than Mailchimp, feel free to read our expert guides to get started with email marketing: