Omnisend - Email Marketing Software
  • Features
  • Pricing
  • Migration
  • Integrations
  • Resources

Start free Request demo Log in
Main meniu
CHANNELS
GET YOUR SALES ROLLING
shortcuts
Start free Request demo Log in
Main meniu
MIGRATE EASILY
Start free Request demo Log in
Main meniu
OMNISEND BUILT FOR
APPS FOR

Check out apps that have been stealing all the spotlight.


Start free Request demo Log in
Main meniu
LEARN & GROW YOUR BUSINESS


DOWNLOADS AND GOODIES


NEED HELP?
Start free Request demo Log in
Log in

All-in-one ecommerce marketing with Omnisend

One easy-to-use platform that helps you sell more stuff with powerful, ecommerce-tailored email & SMS marketing features.

Start free See our pricing
All-in-one ecommerce marketing with Omnisend
EMAIL CAMPAIGNS

Create on-brand, shoppable emails in no time

Omnisend’s library of templates makes it easy to create professional, stunning emails without any coding. You can easily customize the emails to fit your brand, add products, dynamic discount codes and save them as presets for your next campaigns.

Learn more about email campaigns
Create on-brand, shoppable emails in no time
AUTOMATION

Drive sales while you’re sleeping

From cart recovery and welcome messages to customer reactivation–our Automations Library has pre-built workflows for every step of your customer journey. With drag & drop workflow editing, it’s easy to adjust and visualize the sequencing or even build one from scratch.

Learn more about automation
Drive sales while you’re sleeping
Segmentation

Fully leverage your customer data

Use complete contact data to personalize your messages, improve your targeting and increase your conversions. Segment your contacts based on:

Learn more about segmentation
Fully leverage your customer data
FORMS & POPUPS

Capture & convert new subscribers

Capture your visitors contact details and even more details with customizable, TCPA & GDPR-compliant forms and immediately start engaging them with automated messages.

Learn more about forms and popups
Capture & convert new subscribers
INTEGRATIONS

Better integration for better results

Unlike Mailchimp, Omnisend has a direct integration with Shopify so you can deliver better campaigns and automations, get a clearer picture and generate more sales. With deeper, direct integrations with your favorite ecommerce tools, you’ll get better store and customer data tracking. Sync contacts continuously with Shopify and keep them in sync so your data is always up-to-date.

Learn more about integrations
Better integration for better results

Simple & transparent pricing

Collect, convert, and keep more customers with automated email & SMS—all for less than the leading ESP.

How many contacts do you have?

Standard

Best for growing and medium-sized businesses focused on email marketing

16
per month

  • 500 contacts

    Reach up to 500 contacts per month. Based on contact list size provided above.

  • 6,000 emails / month

    Send up to 6,000 emails per month.

  • 60 SMS (one time)

    $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.

  • Unlimited web push notifications

    Collect web push notification signups and immediately engage with your audience.

Pro

Best for high-volume senders aimed at adding extra power with SMS.

59
per month

  • 2,500 contacts

    Reach up to 2,500 contacts per month. Based on contact list size provided above.

  • Unlimited emails

    Send unlimited amount of emails per month.

  • 3,933 free SMS / month

    We deliver all around the globe

    Free SMS credits equal to the price of your monthly plan. The number of messages you can send depends on the region:

    United states United states
    Canada Canada
    United Kingdom United Kingdom
    Australia Australia

    SMS

    3,933
    2,360
    908
    1,311

    MMS

    1,311
    1,073
    See all 209 regions

    or

    SMS pricing calculator

  • Unlimited web push notifications

    Collect web push notification signups and immediately engage with your audience.

Start now See all plans
COMPARE OUR VALUE
Email pricing comparison

Don't just take our word for it — see how much you'll save with Omnisend by comparing our email & SMS pricing with other email providers.

Compare prices now

Why our customers think we’re the best

The features and support offered by Omnisend are way better than what is out there on the market from other companies and competitors.

Stephen Bayless,

Digital Marketing Manager
at Golf Ball Nut

What we were paying just for email at Klaviyo is nearly the same as what we're paying Omnisend for both email & SMS.

Dan Judd,

Head of Digital
at Vape Superstore

After looking at 3-4 other platforms, we chose Omnisend for three reasons: The features, the pricing, and the relationship.

Hannah Ridler,

Head of Marketing
at Don’t Buy Her Flowers

And thousands more of 5-star reviews:

  • Stars

    4.8 / 5

  • Stars

    4.6 / 5

  • Stars

    4.9 / 5

  • Stars

    4.5 / 5

All our features in detail

See what you get in each plan, side by side.

Pro

Start now

Standard

Start now

Free

Start free
Channels
Email

Easily design, target and send personalized emails

Check
Check
Check
Email sends per month

Email sending limits. Fair use policy on Pro plan - 60x List.

Unlimited
12x List
500
SMS/MMS

Reach your customers directly in their phones wherever they are with text messages.

Check
Check
Check
FREE SMS credits

Free SMS credits equal to the price of your monthly plan.

Check
Web push notifications

Collect web push notification signups and immediately engage with your audience

Unlimited
Unlimited
500
Facebook custom audiences

Sync your segments with Facebook Custom Audiences, retarget your audiences across Facebook & Instagram and expand your reach by creating Lookalikes.

Check
Check
Check
Google customer match

Sync your segments with Google Customer Match and continue engaging with this audience across Google Search, Shopping, Gmail and Youtube.

Check
Check
Check
Marketing automation
Email Automation

Create automated email workflows for cart abandonment, order & shipping confirmation, welcome series and more.

Check
Check
Check
SMS Automation

Add SMS messages into your automated workflows. Extra charges for SMS sending apply.

Check
Check
Check
Push Notifications Automation

Add web push notifications into your automated workflows.

Check
Check
Check
Pre-built Ecommerce Workflows

Save time using our pre-built automation workflows for cart abandonment, welcome series, post-purchase, and other re-engagement sequences.

Check
Check
Check
Custom Workflows

Create your own workflows using custom events & available integrations data.

Check
Check
Check
Custom Events

No. of custom events you can create to use as triggers in your workflows.

Unlimited
Unlimited
Unlimited
Automation Splits

Personalize your messaging across different paths within a single workflow using Automation Splits.

Check
Check
Check
A/B Split Testing

Make your workflows more relevant by testing different channels, messages, subject lines, and more.

Check
Check
Check
Conditional Content Blocks

Tailor your messages to specific audiences with dynamic content blocks available for automated emails.

Check
Check
Check
Personalized Recommendations

Add order-history based product recommendations in your automated emails.

Check
Check
Check
Campaigns
Omnisend Branding

Newsletters with a "Powered by Omnisend" badge.

Optional
Optional
Required
Email Campaigns

Easily send promotional email campaigns.

Check
Check
Check
Email A/B Testing

Experiment with different sender's name and subject lines, and learn what works best for your audience.

Check
Check
Check
Campaign Booster

Automatically send a repeated newsletter to those who didn't open the first one.

Check
Check
Check
SMS Campaigns

Send promotional campaigns as SMS/text messages. Charged separately, per SMS.

Check
Check
Check
Web Push Notification Campaigns

Send promotional campaigns as web push notifications.

Check
Check
Check
Email and SMS Campaigns

Combine two powerful marketing channels to achieve more engagement, clicks and sales in a single campaign.

Check
Check
Check
Custom Domain Signature (SPF/DKIM)

Build a more credible sender reputation and be recognized in your recipients’ inboxes with a custom sender domain.

Check
Check
Check
Scheduling

Schedule your newsletter in advance and reach your subscribers in their own timezone.

Check
Check
Check
Unlimited Segmentation
Segmentation

Segment your contacts based on their shopping history, engagement and profile data.

Unlimited
Unlimited
Unlimited
Contact Profiles

See the browsing history and details of every anonymous and known user.

Check
Check
Check
Customer Lifecycle Stages

Segment your customers by lifecycle stage to nurture and reactivate your most valuable shoppers.

Check
Check
Check
Live View

See what pages, categories and items your visitors are browsing in real time.

Check
Check
Check
Web Tracking Data History

The amount of time you're able to access tracking data.

Unlimited
Unlimited
Unlimited
Pre-built Segments

Save time and achieve precise targeting with your shoppers by tailoring messages to pre-built behaviors.

Check
Check
Check
Forms
Omnisend Branding

Signups forms with a "Powered by Omnisend" bagde.

Optional
Optional
Required
Number of Active Signup Forms

Number of signup forms available on your website at the same time.

Unlimited
Unlimited
Unlimited
Number of Additional Fields

Available fields to collect subscriber's additional information.

Unlimited
Unlimited
Unlimited
Exit-Intent Forms

Show your signup forms to visitors who are about to exit your store.

Check
Check
Check
Custom Targeting & Timing

Set your signup forms to appear after specific time or on specific pages your site visitors are checking.

Check
Check
Check
TCPA & GDPR Consent Collection

Enable detailed consent collection for TCPA & GDPR collection.

Check
Check
Check
SMS Opt-In Collection

Collect SMS subscriber opt-ins using any of our forms.

Check
Check
Check
Popups

Assign rules and decide which visitors get a popup invitation, including when and where.

Check
Check
Check
Teasers

Always-visible and non-intrusive signup widget that allows your visitors to opt-in at any time.

Check
Check
Check
Landing Pages

Always-visible and non-intrusive signup widget that allows your visitors to opt-in at any time.

Check
Check
Check
Wheel of Fortune

Award your visitors with a prize in exchange for their email address.

Check
Check
Check
A/B Testing

Experiment with two different versions of a popup form to find out which one generates more success.

Check
Check
Check
Countdown Timer

Create a sense of urgency in your forms to drive quick actions that increase conversions.

Check
Check
Check
Email Builder
AI Subject Line and AI Assistant in Emails

Easily craft engaging subject lines and email content in any language.

Check
Check
Check
Discount Coupon Code

Send unique discount codes that are auto-generated and synchronized with your store.

Check
Check
Check
Product Content Block

Display your products and the details in many different layouts.

Check
Check
Check
Email Templates

Select from a variety of beautiful email templates that look professional and are easy to customize.

Check
Check
Check
Image Editor

Edit images with our built-in Adobe Creative Cloud Connected image editor.

Check
Check
Check
Product Recommender

Automatically recommend your best sellers or your latest products in campaigns and automations.

Check
Check
Check
Product Listing

Automatically import products into your emails while simply browsing your store.

Check
Check
Check
Conditional Content Blocks

Use conditional content blocks in automation workflows to tailor specific content to targeted customer segments.

Check
Check
Check
Personalized Recommendations

Add order-history based product suggestions in your automated emails.

Check
Check
Check
Sales & Performance Reports
Sales Reporting

Always know how much revenue each campaign, channel or automated workflow is generating.

Check
Check
Check
Campaign Reports

Analyze your campaigns performance with open, click, deliverability rates and revenue data.

Check
Check
Check
Campaign Clickmaps

See which products and elements your subscribers clicked on.

Check
Check
Check
Audience Growth

Watch how your email & SMS lists are growing over time and compare the trend with previous periods.

Check
Check
Check
Signup Form Reports

Track how well each and every signup form converts visitors into subscribers, including contextual data.

Check
Check
Check
Automation Reports

Analyze open, click, deliverability rates and revenue data for each message in your workflows.

Check
Check
Check
Segment Reports

See which segments are performing best in the Advanced Reporting.

Check
Check
Check
Advanced Reporting

Track aggregate performance data, compare email & SMS results and identify your best performing campaigns & workflows in a single view.

Check

Any doubts?
We're here to help

It’s my first time trying email marketing. Can I use Omnisend for free?

Yes, you can sign up for our Free plan and use all Omnisend features for an unlimited time and send up to 500 emails/month. Send your email campaigns, collect new subscribers with our forms, set up automations to do the hard work for you, and segment your audience to personalize the reach. You can upgrade to the paid plan whenever you feel ready.

Will the Free plan give me access to all the features of your paid plans?

While on a Free plan, you can explore all the features of our paid plans, as well as a variety of channels, including SMS, push notifications, Google Customer Match, and Facebook Custom Audiences. The only limitations on the Free plan is that you can send up to 500 emails/month to up to 250 contacts.

I can’t decide: should I choose a Pro plan or a Standard one?

Top reasons why customers choose the Pro plan over Standard include unlimited emails, free SMS credits equal to your monthly bill , priority support from a dedicated account expert and advanced reporting capabilities. Still have questions or not sure which plan is best for you? Request a 15 minute meeting with our team here → omnisend.com/demo.

How can I pay?

We accept VISA (credit, debit, prepaid), MasterCard (credit, debit, prepaid), and American Express (credit, prepaid) card payments. Discover, Diners Club, JCB, UnionPay cards are not supported.

This will be my first time setting up an automation workflow. Can I expect any help?

Absolutely. Our 24/7 support team is always there to answer any questions. But frankly – you’ll see that creating your first workflow with Omnisend is much easier than you might think – we have pre-built workflow templates and everything can be customized using a no-code, drag & drop Automation Editor.

What if I need to send more emails than my monthly limit?

If or when you exceed your email sending limit on a Free or Standard plan we’ll give you the option to upgrade your plan (and we’ll send you a friendly email too). You’ll always be asked to confirm an account upgrade before it happens. Users on the Pro plan can send unlimited emails per month; however, our fair use policy applies in order to comply with our anti-spam policy.

I want to try out SMS. How does SMS pricing work?

SMS pricing is based on an SMS credits system. If you’re choosing our Free or Standard plan, after you use up your free SMS, then to start sending SMS you will need to get an SMS credits subscription (starts at $20/mo) in your account. If you’re on our Pro you will get free SMS credits added to your account monthly. Free SMS credits equal the price of your plan – e.g. if you pay $99/mo for the Pro plan, you’ll get $99/mo in free SMS credits.

Can I send MMS?

Yes, MMS is available so you can insert images or gifs into your text messages. MMS is available for US & Canada recipients only, while SMS (text-only messages) are available globally.

Do you offer migration support?

Yes, all Pro & Standard plan users with >$400/mo get a dedicated account expert who provides personalized migration support. They will help you with importing contacts and guide you in setting up your first campaign and automations.

I’d like to get dedicated support to set everything up. Can I get a Account Expert?

All Standard and Pro plan users with >$400/mo plans get a dedicated Account Expert who provides migration support, helps set your first automations & campaigns and provides ongoing personalized support to make sure you’re making the most of Omnisend.

I have more questions. How can I reach you?

Simply send us an email at [email protected]. We’re checking it 24/7 and we’ll be happy to answer any of your questions.

Grow your business with personalized emails

Easily build targeted campaigns and make use of our robust, ecommerce-focused email marketing features to grow your business.

Start free See pricing

Get plan recommendation

Not sure which plan fits you best?

In 15 minutes, you’ll get expert help and a plan tailored to your business. No pressure — just helpful advice.

Talk to a Specialist Maybe later