5 best Shopify abandoned cart apps for recovering sales (2025)

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A Shopify abandoned cart app might be the smartest investment you make this year. Abandoned carts are killing your sales, and the right app can bring them back.

Shoppers browse, add items, then vanish — often over something small that makes them hesitate. It happens constantly in ecommerce, leaving store owners frustrated and hunting for solutions.

That’s where Shopify abandoned cart apps come in. With a well-timed message or irresistible offer, they pull customers back and recover sales you’d otherwise lose. The best stores reclaim 20–30% of abandoned orders this way, turning hesitation into revenue.

In this post, we’ll cover the five best Shopify abandoned cart apps for 2025, explain why customers ditch their carts, and show you how to pick the tool that actually improves your recovery rate.

Why shoppers abandon their Shopify carts

A Baymard Institute study found that cart abandonment affects 70.19% of all online shopping sessions. This number represents the average in the ecommerce industry. 

Understanding why customers leave in the first place helps you develop the right cart abandonment solutions. Some of these factors include:

• Unexpected costs: Extra shipping fees, taxes, and hidden charges cause 39% of cart abandonments. When customers are surprised with additional costs at checkout, they often bail rather than complete their purchase.
• Delivery speed: This concern drives 21% of abandonments. Modern shoppers expect fast shipping otherwise they’ll abandon their cart to find faster alternatives elsewhere.
• Trust issues: This accounts for 19% of lost sales. Data theft has become rampant, so it’s understandable why customers would be wary of entering their credit card information on online shopping sites. Poor security badges or unprofessional checkout pages exacerbate this concern.
• Forced account creation: Many shoppers want guest checkout options, and forcing them to open an account blocks 19% of purchases. This causes potential customers to abandon their carts.
• Complicated checkout processes: Long forms, multiple steps, and confusing navigation are responsible for 18% of cart abandonments. The best abandoned cart app Shopify options help you shorten checkout time to minutes, so you don’t frustrate customers with unnecessary complexity.

How to choose a Shopify abandoned cart app

Selecting the best abandoned cart app for Shopify requires evaluating features that directly impact your recovery rates. Make a choice based on your store’s specific needs, budget, and customer behavior patterns.

Essential features to look for in a Shopify abandoned cart app include:

• Automation capabilities for email and SMS reminders
• Customization options for personalized messaging
• Multichannel support (email, SMS, push notifications, Facebook Messenger)
• A/B testing to optimize performance
• Analytics and reporting for valuable insights
• Discount management and cart sync functionality

Discount management and cart sync are two critical areas you should focus on. These features let you offer smart incentives while enticing customers to return by showing them the items they abandoned (what they missed out on). 

Cart sync helps prevent frustration when products in a cart expire, go out of stock, or change in price.

To help with your search for the best abandoned cart app on Shopify, check out Shopify App Store reviews, as they provide crucial insights. Focus on:

• Star ratings from verified merchants
• Recent reviews highlighting real experiences
• Responsiveness of customer support
• ROI mentions from actual users
• Testimonials on setup ease

Speaking of, well-reviewed Shopify abandoned cart apps often share common traits. Merchants praise user-friendly interfaces, reliable automation, and measurable results.

For example, Omnisend receives high ratings for its intuitive setup. Merchants also appreciate its comprehensive features that don’t require technical expertise.

That said, don’t disregard lower-rated apps, as they may still suit your specific needs. For example, a simple email-only app might work perfectly for stores that only need basic functionality without complexity.

Ultimately, you need to match the Shopify abandoned cart app features to your actual needs.

Consider testing two to three top-rated Shopify abandoned cart apps if they provide free trials. This hands-on approach will help you identify which interface feels most intuitive and what features best match your workflow.

Top 5 Shopify abandoned cart apps compared

Let’s look at the top five Shopify apps for abandoned cart recovery based on performance, features, and merchant reviews. This comparison should help you choose the best option for your store:

Now, let’s look at these top apps in detail:

1. Omnisend

Shopify App Store rating: 4.7/5

Omnisend is a comprehensive marketing automation platform built to cater to the needs of ecommerce businesses. Unlike typical email tools, it combines email, SMS, and push notifications without the usual complexity you’d expect from such advanced features.

What makes Omnisend different is how it handles the heavy lifting behind the scenes. The platform runs intelligent email automation that tracks even non-subscribers and brings potential customers back to complete their purchases. You get professional-level results with a straightforward setup, even for non-experts.

Key features

• Segment customers with laser precision based on their shopping behavior
• Pre-built, ecommerce-focused workflows to save you hours of setup time
• Drag-and-drop builder lets you customize everything without touching code
• Real-time product recommendations automatically increase your average order value

Pros

• Powerful interface without being clunky
• Effective multichannel communication
• 24/7 customer support
• Expert-approved, newbie-tested design
• Advanced reporting and analytics

Cons

• No built-in CRM functionality
• SMS credits cost extra on lower plans

Pricing

• Free: Up to 500 emails monthly
• Standard: $16/month
• Pro: $59/month with SMS credits equal to the price of your monthly plan
• Custom pricing

User reviews

These reviews highlight Omnisend’s strength in Shopify integration and workflow automation. Merchants appreciate its variety of templates and ability to customize. 

“We have used Omnisend for several years now and absolutely love it!! It’s so user-friendly, has great templates, and connects to customers directly, integrated with Shopify!” — Shopify App Store user

“I really like Omnisend as it fully integrates into my store. I can easily set up the workflows I want for reminders, cart abandonment, and much more. … they have a ton of templates and I have found everything is easily editable.” — Shopify App Store user

Why Omnisend stands out

Omnisend delivers results with minimal effort using powerful automation that runs workflows like abandoned cart emails continuously.

The platform tracks non-subscribers, sends strategic reminders, and drives sales directly from the free plan. What’s more, Omnisend customers get $68 back for every one dollar spent — one of the highest ROIs in marketing.

2. PushOwl

Shopify App Store rating: 4.8/5

PushOwl is one of the best Shopify abandoned cart apps that specializes in browser notifications. This allows the platform to reach customers instantly without requiring email addresses or app downloads.

This abandoned cart Shopify app sends real-time alerts to both mobile and desktop users, creating immediate touchpoints when customers leave your store.

The platform excels at frictionless cart recovery through push notifications that completely bypass email inbox competition. These instant alerts effectively remind customers about abandoned items while ensuring higher visibility than traditional email campaigns.

Key features

• Get one-click opt-ins without asking for emails or phone numbers
• Your notifications appear directly on customer screens for improved visibility
• Browser notification scheduling for optimal engagement timing
• Send rich media notifications with images and custom branding

Pros

• Effective audience segmentation improves targeting precision
• User-friendly interface requires minimal setup time
• Exceptional customer support responds quickly to queries
• No email requirement, removing subscription barriers

Cons

• SMS marketing features require additional charges
• Limited customization options for notifications

Pricing

PushOwl offers a free basic plan, with two paid tiers:

• Plus Bundle: $19/month for more features
• Power Bundle: $79/month for advanced automation and analytics

User reviews

Users consistently praise PushOwl’s simplicity and exceptional customer support responsiveness. The platform is easy to use and reliable.

“I’ve been using Push-owl, and it is a simple app with great support. Aritra has been very helpful and is very quick to respond to any query. Push notifications are easy to send and have been a great revenue stream. I would recommend!” — Shopify App Store user

“PushOwl is an excellent app with an intuitive and user-friendly interface, making it easy to use for managing web push notifications. What truly sets it apart, however, is the outstanding customer service!” — Shopify App Store user

Why PushOwl stands out

This Shopify abandoned cart app’s browser notifications popup directly on screens with high visibility rates. You’re reaching even customers who didn’t provide their email, and you’re doing it as soon as abandonment happens.

3. Wisepops

Shopify App Store rating: 4.7/5

Wisepops is a sophisticated onsite marketing platform that takes a different approach to the abandoned cart problem: it helps you convert visitors before they have a chance to leave. Rather than focusing on post-abandonment emails, Wisepops acts as an intelligent sales assistant on your site, using popups, a notification feed, and AI-powered recommendations to personalize the shopping experience in real-time and guide customers toward checkout.

This platform is designed for merchants who want to proactively reduce abandonment rates, not just recover lost sales. By engaging shoppers with the right message at the right moment — whether it’s an exit-intent offer or a helpful product suggestion — Wisepops turns hesitation into conversion.

Key features

• AI-powered product recommendations based on visitor behavior and sales data 
• A full suite of onsite messaging tools including popups, a notification feed, embeds, and bars  
• Target campaigns precisely using Shopify data like cart value, item count, and product tags  
• Capture leaving visitors with exit-intent popups and bring them back with web push notifications

Pros

• Proactively prevents cart abandonment by engaging users in real-time
• A comprehensive toolkit combines multiple onsite channels (popups, feed, embeds, bars) into one platform
• Powerful AI and deep targeting options create highly personalized and effective shopping experiences
• An intuitive drag-and-drop builder allows for the creation of beautiful, on-brand campaigns without any coding skills

Cons

• The starting price point is higher than many single-function apps, making it more suitable for established stores
• It has a significantly smaller review base on the Shopify App Store compared to mass-market apps, indicating a more focused, professional user base

Pricing

Wisepops offers a 14-day free trial that provides full access to all features. Paid plans are based on your website’s monthly pageviews and start at $49/month for up to 50,000 pageviews. A key advantage is that all plans, regardless of size, include the complete feature set, so you never have to upgrade just to unlock a specific function.

User reviews

These reviews highlight Wisepops’ strength in creating a customizable user experience and its user-friendly interface.

“A game changer for our user experience. Many features are available, such as the notification center and pop-ups. The main strength of this application is how much the user experience can be customized.” — Shopify App Store user

“What stands out most about Wisepops is its intuitive and user-friendly interface… I also appreciate the ability to personalize campaigns based on user behavior and segmentation, which… creates on-brand and visually appealing pop-ups without needing advanced technical skills.” — Shopify App Store user

Why Wisepops stands out

While other tools on this list focus on recovering a sale that’s already been lost, Wisepops acts as your store’s intelligent onsite conversion engine. It uses AI and deep data integration to enhance the shopping journey itself, turning moments of hesitation into opportunities for conversion and increasing the value of each order before the thought of abandonment even occurs. It’s a tool for preventing the problem at its source.

4. Tidio

Shopify App Store rating: 4.5/5

Tidio combines a chatbot, AI agent, and live chat into one powerful help desk for your Shopify store. You can engage shoppers with pre-set messages or chat with them in real time while they browse.

Its conversational AI, Lyro, can also upsell by recommending products based on customer behavior. You can see what products they’ve viewed, offer tailored discounts, and increase average order value, all from one dedicated Shopify help desk.

Key features

• Live chat with text and video to assist, resolve issues, and close sales
• Chatbot automation flows to capture leads and engage 24/7
• Centralized help desk panel to manage conversations in one place
• Real-time product view, cart preview, and personalized recommendations

Pros

• Increases sales through AI-powered upselling
• All-in-one help desk streamlines support and sale
• 24/7 customer engagement via chatbot automation
• Insights into customer browsing behavior

Cons

• Chatbot setup requires initial configuration time
• Advanced features limited to higher-tier plans

Pricing

Tidio offers a free version, with the following paid plans:

• Customer Service: $29/month
• Flows: $29/month
• Lyro AI Chatbot: $39/month

Tidio customer service suite pricing plans:

• Starter: $29/month
• Growth: $59/month
• Plus: $749/month
• Premium: Custom pricing

User reviews

Reviews showcase Tidio’s AI learning capabilities, low setup complexity, and customer support approach.

“Tidio is an amazing customer support app! The live chat and AI-powered bot that learns over time are fantastic for automating responses and improving efficiency. It offers all the features you need, like custom workflows and multi-channel support.” — Shopify App Store user

“I have found Tidio to be a great AI chatbot. There is a low learning curve for creating or altering chats. When I received an email about a potential issue, customer and tech support reached out, explained the possible issue, and did a quick fix to set things straight.” — Shopify App Store user

Why Tidio stands out

Tidio feels like having a sales assistant who is always online for chatting with shoppers, answering questions, and suggesting products they’ll love. It helps turn those casual store visits into actual sales.

5. Retainful

Shopify App Store rating: 4.7/5

Retainful is an extensive Shopify abandoned cart app focused on optimizing customer lifetime value.

This abandoned cart app for Shopify creates automated workflows for post-purchase engagement, referral programs, and next-order coupons to build long-term customer relationships.

The platform captures both abandoned carts and unfinished checkout sessions while providing detailed analytics to optimize campaign performance continuously.

Key features

• Automatically generate next-order coupons to encourage repeat purchases
• Exit-intent popups capture emails before customers leave
• Recovery emails with dynamic pricing based on cart value
• Customer win-back campaigns for inactive subscribers
• One-click Shopify setup gets you running in minutes

Pros

• The lifetime value focus extends beyond single cart recovery
• Referral programs improve new customer acquisition
• Advanced email customization creates branded experiences
• Detailed analytics provide actionable optimization insights

Cons

• Limited SMS integration compared to dedicated SMS platforms
• Interface complexity increases with advanced features

Pricing

Retainful offers a free plan. Its paid tiers are as follows:

• Starter: $14/month
• Growth: $69/month

User reviews

Users appreciate Retainful’s automation setup assistance and standardized follow-up processes, highlighting hands-on customer service.

“I really liked how they helped me with my issue in setting up the automation. It really helped me in boosting my number of orders.” — Shopify App Store user

“Retainful is perfect for creating a standardized process for following up with emails custom discount codes using referral schemes and much more.” — Shopify App Store user

Why Retainful stands out

While other apps focus on getting one sale back, Retainful’s next-order coupon system creates a cycle where recovered customers become repeat buyers. 

How we tested Shopify abandoned cart apps

Each of these top five Shopify abandoned cart apps underwent rigorous testing, which focused on real-world performance and merchant feedback.

Our assessment covered user reviews, feature functionality, setup complexity, pricing value, and integration capabilities with existing Shopify stores. This way, we could ensure that we only recommend apps that we trust. 

How to improve your abandoned cart recovery

Installing a Shopify abandoned cart app is just the beginning. You’ll need expert strategies to maximize your recovery rates and turn more abandoned carts into completed purchases.

A/B test your offers and incentives

Customers have varying needs and preferences that you should consider. Test free shipping thresholds against percentage discounts within your Shopify abandoned cart app to see what drives more conversions.

You can try urgency-based messaging like “Only two left in stock” versus a discount-based offer. Track which incentives generate the highest recovery rates without damaging profit margins.

Optimize your recovery timing and sequence

Timing determines recovery success more than you might realize.

Configure your Shopify abandoned cart app to send your first recovery email within an hour of abandonment. This is when purchase intent is strongest. Follow up with a second message after 24 hours, then a final attempt after 72 hours.

Test different send times based on your customer demographics. For instance, B2B customers often respond better to weekday messages during business hours, while B2C customers prefer evening and weekend outreach.

Personalize your recovery messages

Stop sending generic “Hey [First Name]” emails that scream automation. Instead, include specific product names and images from your customers’ abandoned carts. You can also show them related items to increase order value.

Refer to their purchase history when available. Returning customers respond well to messages like “Based on your previous purchase of [Product A], customers also love [Product B].” This shows that you took the time to understand their preferences and buying patterns.

Leverage multiple channels intelligently

Avoid message fatigue by spacing different channels appropriately. If email recovery fails after 48 hours, try SMS marketing for Shopify customers who opted into text communications. Push notifications also work well for immediate follow-up within the first few hours.

Coordinate your channels to tell a story rather than bombarding customers with repetitive messages. An abandoned cart email might focus on product benefits, SMS could offer exclusive discounts, and push notifications can handle urgent messages.

Track channel performance separately to identify which methods work best for different customer segments and cart values.

Check out this video to get more tips on how to improve your abandoned cart recovery efforts:

Summary

Cart abandonment costs Shopify stores thousands in lost revenue monthly. This is why you need the right abandoned cart recovery strategy to convert these missed opportunities into completed sales and lasting customer relationships.

Each Shopify abandoned cart app in our guide offers unique strengths. For example, Omnisend excels at multichannel automation with powerful segmentation. PushOwl delivers instant browser notifications without email requirements.

Wisepops converts visitors in real time with personalized onsite engagement. Tidio provides real-time chat intervention. Lastly, Retainful focuses on optimizing customer value over the long term.

Choose based on your store’s specific needs, budget, and customer preferences.

Best Shopify abandoned cart apps FAQs