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10 best Attentive alternatives & competitors (2025)

Reading Time: 12 minutes

Knowing some of the best Attentive alternatives available can help you decide which platform is best for you. Attentive is an SMS marketing platform that incorporates basic email marketing features. It helps ecommerce businesses create personalized SMS campaigns to engage with their customers and collect relevant data, including their purchase history and website behavior.

This article explores some of Attentive’s competitors. While each platform shares similar characteristics, not all focus on SMS marketing the way Attentive does. We’ll explore some of their key features, review their pros and cons, mention what they do best, and list their main pricing options.

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Comparison table of Attentive alternatives

This table gives you an overview of the Attentive competitors featured in the article:

Platform nameBest forFree planPricing starts fromG2 rating
OmnisendBuilding an effective omnichannel marketing strategy$160/month4.6
BrazeLarge online stores looking to use real-time customer data to incentivize repeat purchases14-day free trial$40,000/year4.5
TwilioOnline stores that want to engage with their audiences across multiple channels$14.95/month for emails + SMS for extra charge4.2
IterableEcommerce businesses that want to leverage user data for a more personalized customer experience
$30,000/year4.5
EmotiveCompanies that want to build stronger connections with their customer base through conversations$100/month4.5
InsiderOnline businesses that prioritize delivering personalized customer experiences$48,000/year4.8
PostscriptShopify stores looking to engage with customers primarily via SMS$25/month4.9
KlaviyoLarge online businesses looking for a powerful marketing tool
$20/month4.6
JustCallOnline businesses that focus on direct voice conversations with their customers14-day free trial$29/month4.3
EZ TextingSmall- and medium-sized online businesses looking for a quick and easy way to reach out to their audiences14-day free trial$25/month4.5

Top 10 best Attentive competitors

These are 10 platforms that are suitable alternatives to Attentive:

  1. Omnisend
  2. Braze
  3. Twilio
  4. Iterable
  5. Emotive
  6. Insider
  7. Postscript
  8. Klaviyo
  9. JustCall
  10. EZ Texting

1. Omnisend

G2 rating: 4.6 (906 reviews)

best attentive alternatives: Omnisend
Image via Omnisend

Omnisend is an omnichannel marketing platform designed to help ecommerce businesses improve the way they interact with their customer base. The main advantage that Omisend has over Attentive is that it can incorporate complex SMS marketing capabilities into a larger omnichannel marketing strategy alongside emails and push notifications. This creates a more consistent customer journey, which you can achieve with no learning curve, and with the help of Omnisend’s automation library.

Key features 

  • Omnichannel platform that integrates SMS marketing capabilities with email and push notifications
  • Complex segmentation options and bulk SMS messaging capability for each customer segment
  • Interactive two-way SMS communication with potential and existing customers
  • In-depth SMS campaign analytics

Pros

  • Can help ecommerce business owners create more effective marketing campaigns
  • Global SMS support enables you to reach international customers
  • Seamlessly integrates with all major ecommerce platforms

Cons

  • Only supports English language

Best for

Creating an omnichannel marketing strategy

Pricing

  • Free plan: Up to 250 contacts, 500 emails, 500 push notifications/month, and $1 in free SMS credits for the first month
  • Standard plan: $16/month
  • Pro plan: $59/month

Customer review

Omnisend review
Image via G2

2. Braze

G2 rating: 4.5 (1,095 reviews)

braze homepage
Image via Braze

Braze is a customer engagement platform that helps ecommerce business owners reach out to their audience through multiple channels. These include SMS and email marketing, push notifications, and in-app messages. Customers can use the data they’ve accumulated to create accurate customer profiles to send personalized messages across the above-mentioned channels. The platform also uses artificial intelligence (AI) for real-time analytics and advanced segmentation based on factors like demographics and customer behavior.

Key features

  • Multichannel marketing capabilities
  • Can make it easy to create accurate customer journeys based on specific behaviors
  • Advanced segmentation tools 
  • AI-powered analytics and real-time personalization capabilities using machine learning

Pros

  • Being able to deliver personalized messages across multiple platforms can create stronger customer relationships
  • Its AI-powered personalization and analytics tools can help build highly targeted marketing campaigns
  • It’s highly scalable and seamlessly integrates with all major marketing platforms and CRM systems

Cons

  • It can be too expensive for small and medium-sized online stores
  • It’s not particularly user-friendly

Best for

Large online stores looking to use real-time customer data to incentivize repeat purchases

Pricing

Available upon request, depending on company size

Customer review

braze review
Image via G2

3. Twilio

G2 rating: 4.2 (476 reviews)

twilio homepage
Image via Twilio

Twilio is a cloud-based communication platform that helps ecommerce businesses integrate SMS, email, voice, and video messaging into their websites and apps. This can help create a more customized shopping experience for customers, as they can receive personalized messages like order confirmations, package delivery updates, and promotional messages. Online sellers can use APIs to add these to their apps, adapt them to fit their brand, and scale them as the business grows. This high degree of flexibility makes Twilio a viable solution for online businesses of all sizes.

Key features

  • Multichannel customer communication through text messaging, email, voice, and video
  • Can send targeted messages through SMS and email to specific customer categories
  • Can integrate a live chat customer support feature into an ecommerce app or website
  • Can help online stores enable SMS-based two-factor authentication for customer accounts

Pros

  • Can make it easy for online businesses to adapt their customer communication strategies based on customer data
  • Can be scaled to handle constantly increasing volumes as the business grows
  • Can strengthen customer relationships with the brand through timely and relevant messaging

Cons

  • May be challenging to implement for non-technical users
  • Advanced features can drive up costs significantly

Best for

Online stores that want to engage with their audiences across multiple channels

Pricing 

Services are initially available for free, and pricing then increases based on usage rates

Customer review

twilio review
Image via G2

4. Iterable

G2 rating: 4.5 (624 reviews)

iterable
Image via Iterable

Iterable is an AI-powered marketing automation platform that helps online businesses reach out to their customers through multichannel marketing campaigns. It supports channels like SMS, email, push notifications, in-app messaging, and embedded messages. Users can create regular marketing campaigns across these channels, make trigger campaigns that only reach customers that have triggered a specific event like performing a specific action within the app or website, or enable eligibility campaigns based on real-time user profile data. Other essential features include AI-powered analytics and advanced testing features.

Key features

  • Cross-channel messaging for marketing campaigns
  • Advanced personalization features using relevant criteria like demographics and user behavior
  • AI-powered predictive analytics for optimizing marketing campaigns in real time
  • A/B testing capabilities for online marketing campaigns

Pros

  • Its multichannel approach can help create a unified customer journey
  • User-friendly enough for beginners but can also be scaled to fit large online businesses
  • Easily integrates with third-party platforms like CRMs and data platforms

Cons

  • Has relatively few pre-built templates for emails, SMS, and notifications
  • Can become more difficult to manage as you scale

Best for

Ecommerce businesses that want to leverage user data for a more personalized customer experience

Pricing

Available on request, varies based on factors like company size

Customer review

iterable review
Image via G2

5. Emotive

G2 rating: 4.5 (624 reviews)

emotive
Image via Emotive

Emotive is an SMS marketing platform that can help online businesses communicate with their customers in a more direct and personal way. It focuses on enabling personalized two-way SMS conversations with customers, which can potentially strengthen their relationship with the brand. Like other similar SMS marketing platforms, it enables users to automate their SMS messaging for essential communications like promotions, order confirmations, and abandoned cart reminders. It’s also easy to integrate with all major ecommerce platforms, including Shopify and WooCommerce.

Key features

  • Focuses on enabling personalized two-way SMS conversations between online businesses and their customers
  • Its segmentation and automation features can help create personalized automated SMS campaigns
  • Includes over 600 templates for SMS campaigns
  • Its analytics tool can give you insight into campaign performance and customer engagement

Pros

  • Can help create a more interactive and personalized experience through real-time SMS conversations with customers
  • Its automation and segmentation tools make it a viable pick for online stores
  • Easy to integrate with over 20 major ecommerce and marketing platforms

Cons

  • No multichannel marketing capabilities
  • While user-friendly for basic functions, advanced features generally require some technical knowledge

Best for

Companies that want to build stronger connections with their customer base through conversations

Pricing

  • Free plan: No
  • Starter: $100/month for less than 2,000 customers
  • Pro: $200/month for 2,000-5,000 customers
  • Advanced: $300/month for 5,000-10,000 customers
  • Custom: Unspecified pricing for over 10,000 customers

6. Insider

G2 rating: 4.8 (1,057 reviews)

insider
Image via Insider

This AI-based marketing platform focuses on delivering personalized customer experiences based on the information it gathers from multiple channels, including SMS, email, and in-app messaging. It uses data such as past customer behavior and demographics to engage with customers uniquely and adjust its approach in real time. This also helps the platform segment your audience based on relevant criteria, helping you target the right people. It’s a great tool for online businesses that value understanding their customers’ behavior.

Key features

  • AI-based personalization options based on past customer behavior and interactions
  • Omnichannel marketing through SMS, email, in-app messages, and push notifications
  • Can create automated customer journeys based on the data it gathers
  • Integrated A/B testing tool

Pros

  • Allows ecommerce store owners to reach out to their audience on multiple channels
  • The AI-powered recommendations can help create personalized customer experiences
  • The real-time data it provides can enable users to make quick decisions

Cons 

  • Using it to its full potential may require some technical skills 
  • May not integrate well with other platforms

Best for

Online businesses that prioritize delivering personalized customer experiences

Pricing

Available upon request

Customer review

insider review
Image via G2

7. Postscript

G2 rating: 4.9 (159 reviews)

postscript
Image via Postscript

Postscript is a dedicated SMS marketing platform designed to integrate with online store platforms, particularly Shopify. It enables online store owners to send targeted SMS messages to existing and potential customers in key moments and have conversations with them via SMS. Its built-in AI-powered copywriting tool can help create SMS copy that’s likely to resonate with recipients based on their specific profiles. It also integrates well with email and social media marketing platforms, helping users reach their customers across multiple channels. 

Key features

  • Solely focuses on SMS marketing
  • Its SMS marketing automation tool can automate essential messages, such as cart recovery, order confirmation, and post-purchase feedback
  • Allows two-way messaging so customers can have real-time conversations with ecommerce store representatives
  • Its analytics tools help users track essential campaign performance metrics

Pros

  • Intuitive and user-friendly interface
  • Effective segmenting features
  • Easy to integrate with other platforms

Cons

  • Its focus on SMS marketing means that you’re probably going to have to integrate other platforms to approach customers on other channels
  • May not scale well due to increased costs for higher message volumes

Best for

Shopify stores looking to engage with customers primarily via SMS

Pricing

  • Starter: $0/month, $0.015/SMS, $0.045/MMS + carrier fees
  • Growth: $100/month, $0.01/SMS, $0.03/MMS + carrier fees
  • Professional: $500/month, $0.007/SMS, $0.024/MMS + carrier fees
  • Enterprise: Available upon request

Customer review

postcript review
Image via G2

8. Klaviyo

G2 rating: 4.6 (1,056 reviews)

klaviyo
Image via Klaviyo

This marketing automation platform helps online businesses connect to their customer base via SMS and email. Its powerful segmentation and analytics features make it a great choice for large ecommerce organizations that need accurate stats and relevant metrics to create complex multilayered marketing strategies. It integrates well with all major ecommerce platforms and uses the data it gathers to get advanced customer insights. However, it may not be suited for smaller businesses due to its costs and scaling challenges.

Key features

  • An SMS marketing tool that gathers data from multiple sources to create personalized SMS messages
  • Its email marketing tool comes with multiple templates and drag-and-drop features, making it easy to create professional-looking emails
  • Its segmentation and analytics tools can help online store owners personalize their marketing approach based on relevant customer data
  • Integrates well with many third-party platforms, including Shopify, WooCommerce, and Meta

Pros

  • Excellent integration with ecommerce platforms
  • Its advanced features make it a great product for large online enterprises
  • Detailed analytics features help users tailor their approaches

Cons

  • Its complexity makes it difficult to implement for small businesses
  • Steep learning curve for beginners
  • Difficult to scale due to its pricing structure

Best for

Large online businesses looking for a powerful marketing tool

Pricing

  • Free plan: Up to 150 SMS and 500 emails/month
  • Email: $20/month
  • Email and SMS: $35/month

Customer review

klaviyo review
Image via G2

9. JustCall

G2 rating: 4.3 (2,067 reviews)

justcall
Image via JustCall

JustCall is a cloud-based business communication platform that focuses on customer interactions via voice, SMS, WhatsApp, and email. Its cloud VoIP phone system also makes it a powerful customer service tool, as online businesses can communicate directly with their customers regardless of geographical location. Ecommerce stores can also use it to create a permanently available human-like AI that automatically answers incoming calls and helps customers with various issues. It’s also helpful for launching and monitoring SMS campaigns, and you can set up SMS bots to respond to customer inquiries. 

Key features

  • Cloud-based phone feature makes it easy to make and receive calls from any device
  • Its SMS marketing tools make it easy to create personalized SMS marketing campaigns for different audience segments
  • Comes with comprehensive automation and analytics tools
  • Easy to integrate with CRM software

Pros

  • Its VoIP feature makes it a great tool for online businesses with international customers
  • Strong CRM integration
  • Intuitive and user-friendly interface

Cons

  • May be too limiting for large businesses
  • It’s great for voice and SMS marketing but lacks features for other marketing channels

Best for

Online businesses that focus on direct voice conversations with their customers

Pricing 

  • Free trial: 14 days
  • Essentials: $29/month
  • Team: $39/month
  • Pro: $69/month
  • Business: Available upon request

Customer review

justcall review
Image via G2

10. EZ Texting

G2 rating: 4.5 (617 reviews)

ez texting
Image via EZ Texting

This cloud-based marketing platform focuses exclusively on reaching out to customers via SMS. It comes with plenty of useful SMS marketing features, including bulk messaging, automated texts for predefined situations, two-way messaging, and scheduled messages. Despite its many features, it’s intuitive and easy to use, even for non-technical users and marketing beginners. It’s also easy to integrate with other marketing platforms and ecommerce platforms. However, it’s not yet a global service, as it only supports the U.S. and Canada.

Key features

  • Extensive SMS template library
  • Many built-in features to help ecommerce business owners personalize their SMS marketing approaches
  • Two-way messaging support
  • Segmentation and tagging features for personalized marketing campaigns

Pros

  • Easy to use, even for beginners
  • Has all the templates and features you need for building complex SMS campaigns
  • Integrates well with other platforms

Cons

  • Only works for the U.S. and Canadian markets
  • Has no multichannel marketing features

Best for

Small- and medium-sized online businesses looking for a quick and easy way to reach out to their audiences

Pricing

  • Free trial: 14 days
  • Launch: $25/month
  • Boost: $75/month
  • Scale: $125/month
  • Enterprise: $3,000/month

Customer review

ez texting review
Image via G2

How we tested these Attentive competitors

When analyzing Attentive’s competitors, we focused on the criteria we think are most relevant to ecommerce owners and marketing professionals looking for an SMS and email marketing platform. These include:

  • Usability: A marketing platform shouldn’t just look good on paper but also be effective and easy to use. These Attentive alternatives can make a real difference to your marketing approach, and those who aren’t beginner-friendly make up for it with their advanced features.
  • Features: Attentive focuses on SMS and email marketing, so we looked for competitor apps that excel in these departments. Those that lack one of these, such as EZ Texting, provide exceptional functionality for the other.
  • Pricing and scalability: Most of these platforms have a varied pricing structure, which can make it easier for ecommerce businesses to find a pricing plan that fits their needs and budget. This also means that they can scale their operation later on as they grow their customer base.
  • User reviews: Last but not least, we only selected competitors with high customer reviews. Those who have used them for their organizations are very well-positioned to provide feedback.

How to choose the best Attentive alternative

Consider taking these steps when deciding on the best Attentive alternative for your online business:

1. Assess your current and desired business size

While marketing platforms like Omnisend are designed to provide excellent features for any type of business, especially mid-market, others focus on particular market segments. For instance, EZ Texting is very appealing to beginners and small companies, while Klaviyo may be better suited for larger companies and technically proficient marketers. Before choosing an Attentive alternative, determine where you are now and where you see your organization in the future.

2. Define your marketing goals

Likewise, it’s important to determine what you expect from a marketing platform. Decide on how many people you want to reach and through which means. Then, analyze each platform’s features to determine which best fits your goals.

3. Balance your budget and technical needs

Budget considerations are also important. You should analyze how much each platform charges and for which services. You can then find the one that provides all the technical features you’re looking for, such as segmentation, automation, and personalization, and allows you to stay on track budget-wise. Also, try to envision the future and determine how your costs will change as you grow. Some platforms tend to scale better than others.

Conclusion

If you’re looking for an alternative to Attentive, there are plenty of marketing platforms that may be better suited for you and your ecommerce business. While reading about them is important, we encourage you to try them out for yourself, especially those that offer free trials or that have free plans. For instance, Omnisend’s free plan offers full functionality, so you can test all its features at no cost. You’ll only start to pay when your customer base grows.

While all 10 of these platforms do a good job, it’s essential that you find one that fits your particular needs and plans.

Boost sales with effective SMS and email marketing campaigns with Omnisend

FAQ

These are two of the most frequently asked questions on this topic:

Who competes with Attentive?

Any marketing platform that offers SMS and email marketing features can be seen as an Attentive competitor. While all are viable options, Omnisend is arguably the best, considering its advanced features, excellent integration with other platforms, and scalable pricing structure.

Is Attentive better than Klaviyo?

Whether or not Attentive is better than Klaviyo depends on factors like your online business size and goals. If SMS marketing is your top priority, Attentive may be a better tool. Klaviyo can provide a more comprehensive omnichannel approach, though.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.