Top 10 Attentive alternatives and competitors in 2026

Attentive gets you to request a demo instead of creating an account, and its custom pricing requires a sales conversation because it wants to qualify you as a mid-sized to large business focusing on SMS. If that isn’t you, you can look at Attentive alternatives instead.

Several alternatives offer more capable ecommerce email automation, some offer WhatsApp as a channel, and most have transparent pricing, so you know what you’re getting into.

This article explores 10 Attentive competitors, plus provides expert advice for picking an automation tool that’ll meet your needs now and in the future. Our tool comparisons include:

• Features
• Pros and cons
• Best for (use cases)
• Pricing
• Customer insights, via reviews

Additionally, all rankings are weighted by their suitability for ecommerce.

Reasons to consider an Attentive alternative

The scenarios where it’s worth considering alternatives to Attentive are as follows:

• Switching from Attentive. When its prices are too much and wipe out your ROI, or you need email and SMS channels to provide equal coverage in your marketing.
• You don’t have a marketing tool yet. Look for alternatives if email is your core channel or you sell globally and need SMS coverage outside North America and Europe.

Here are the main reasons to consider Attentive alternatives:

Unpredictable pricing

Attentive requires you to contact sales for quotes, making it difficult to gauge what it will cost you now and as you scale. One G2 user said that the contract rate is not what they pay, with carrier fees nearly doubling their monthly costs.

Email builder limitations

There’s a common theme among reviewers that the email builder isn’t as advanced as they expected, with limited drag-and-drop functionality and a small template library. Fixing errors sometimes also requires going through Attentive’s White Glove team rather than using self-serve.

Missing channels

Email, mobile push, SMS, and RCS are your lot with Attentive. Something to consider with RCS is that it’s carrier and device-dependent for delivery. Also, mobile push is in beta. There’s no web push, something Omnisend provides, nor is there WhatsApp, which Braze covers.

Limited geographic SMS coverage

Attentive supports SMS in 20+ countries, mostly across North America and Europe, with Australia and New Zealand being the only APAC coverage. Omnisend supports SMS worldwide, and Twilio operates in 150+ countries for comparison’s sake.

TL;DR: Top 10 Attentive alternatives compared

The table below provides an at-a-glance view of all our top Attentive alternatives. It includes who they are best for, the channels they support, free plan status, starting prices, G2 ratings, and more. Click any of the links to jump to detailed overviews:

The information in our table is accurate as of May 2026.

Why and how we selected these tools

We researched the review platform G2 to create a shortlist of the highest-rated Attentive competitors and set up free or trial accounts for tools that offer them. For the tools that didn’t, we accessed accounts we already own.

Every tool on our list has SMS capabilities, either automation or campaign-based, because Attentive is an SMS-first marketing tool. We verified their features and capabilities to write accurate information you can trust to make a decision.

Top 10 Attentive alternatives: Tested and reviewed

We personally tested all our Attentive alternatives. We first published our article in January 2026 and have since updated it for May 2026.

1. Omnisend — Best for ecommerce automation

G2 rating: 4.6/5 based on 1,180+ reviews

Omnisend puts your ecommerce store in the best position to automate customer experiences with global SMS coverage spanning more than 200 countries and pre-built and custom flows for personalized SMS, email, and web push notifications.

Key features

• Omnichannel. Email, SMS, and web push as your primary channels. Create flows containing all three and standalone campaigns for each.
• Advanced Automations. Flows can trigger on orders, browsing, abandoned carts, opens, clicks, spam reports, delivery failures, and segment changes, with five filters per trigger.
• AI capabilities. Including MCP to connect to ChatGPT, a native AI segment builder, content creator, product recommender, and forms assistant.
• Detailed reporting. Across sales, products, automations, campaigns, forms, and deliverability, plus customer breakdowns with lifecycle stage maps.
• Ecommerce fit. Its native apps for Shopify, WooCommerce, Wix, and others sync your customer behavior, purchases, and activity in real-time.
• Multi-store support. Switch between stores with one click, share your creatives across stores, and centralize your billing for easy management.

Pricing

• Free forever: 250 contacts, 500 emails, and 500 web push notifications/month
• Standard: $16/month, 500 contacts, 12x email list send limit, unlimited web push notifications
• Pro: $59/month, 2,500 contacts, unlimited emails. SMS is a paid add-on with volume-based pricing starting at $0.007/SMS for US/Canada recipients.

Why it’s a good Attentive competitor

Omnisend is an email-first platform, meaning you can expect comprehensive email features, advanced segmentation, and detailed reporting — a direct counterpoint to Attentive’s noted limitations with its email builder. Additionally, Omnisend discloses plan and SMS credit prices, helping you allocate your marketing budget and predict future spend. It offers more integrations (200+ vs. 100+) and international SMS coverage, and is among the best marketing automation alternatives to Attentive for multichannel use.

2. Braze — Best for enterprise cross-channel marketing

G2 rating: 4.5/5 based on 1,670+ reviews

Braze lets your enterprise team run campaigns across email, SMS, RCS, WhatsApp, LINE, KakaoTalk, mobile and web push, and paid ads from one place. AI then picks the best channel and timing for each customer.

Key features

• Intelligence Suite. It’s an AI that can automatically apply the right timing and channels to your marketing. Pro plans and above also get predictive AI.
• AI agents. These can create content and segment customers for you. The built-in Operator also assists in campaign creation.
• SMS and RCS. It matches Attentive’s coverage here, with RCS allowing you to deliver interactive messages, with SMS as a fallback.
• Enterprise infrastructure. Including two-factor authentication, single sign-on, and event logs to control and monitor who uses your account.
• Community support. There’s the Braze Bonfire network, which has over 4,500 marketers sharing marketing tips and ideas.

Pricing

• Custom, based on your Platform Edition (Go, Select, Pro, or Enterprise), your number of monthly active users, and the Action Credits you spend on messages and AI features.

Why it’s a good Attentive competitor

Braze has customizable AI agents that create and manage marketing elements for you. Its SMS and RCS capabilities are top-tier, plus it adds web push and WhatsApp to your arsenal, making it one of the top Attentive mobile competitors.

3. Twilio — Best for developer-led SMS infrastructure

G2 rating: 4.1/5 based on 518 reviews

Twilio lets your developers build SMS, RCS, WhatsApp, voice, and email into your product through APIs and SDKs. You’ll write the logic, manage deliverability, and handle workflows. 150+ countries are supported via SMS, more than Attentive’s 20+.

Key features

• Pay-as-you-go pricing. Instead of monthly. It means no contracts and no monthly fees, only per-message costs for your SMS marketing software.
• AI conversation tools. Conversation Memory, Intelligence, and Orchestrator let your team build agents that remember customers across channels.
• Enterprise reliability. It quotes 99.999% API availability, with 68% of the Fortune 500 and 400,000+ customers on the platform.
• 700+ integrations. Twilio connects to your CRM, helpdesk, data warehouse, and analytics tools without custom build work.
• Twilio Segment CDP. It brings your customer data together across sources for real-time personalization, available as an add-on.

Pricing

• Pay-as-you-go with SMS messages from $0.0083/message and WhatsApp from $0.005. Email requires additional credits, from $0.0013.

Why it’s a good Attentive competitor

Twilio is one of the most scalable Attentive alternatives for SMS campaigns. It gives your team control over how SMS works in your product, with reach in 150+ countries and pay-as-you-go pricing that could work out significantly cheaper than Attentive. 

It’s not a marketing platform out of the box, though, so you’ll need to build campaign logic and reporting yourself, pair it with a tool like Omnisend, or layer on Twilio’s own marketing products, such as Segment Engage or SendGrid Campaigns.

4. Iterable — Best for enterprise lifecycle marketing

G2 rating: 4.4/5 based on 824 reviews

Iterable connects your team to customers across email, SMS, mobile push, in-app, and web push. It’s for B2C brands running complex lifecycle marketing at enterprise scale.

Key features

• Predictive Goals. Iterable’s predictive AI identifies high-intent customers and churn risks, helping you act before they disengage.
• Nova Agent. This handles the manual work of building journeys, generating logic, and running experiments for you.
• Cross-channel coverage. It includes email, SMS, mobile push, in-app, and web push, with AI deciding which channel to use per individual.
• Open data architecture. You can plug Iterable directly into your cloud data warehouse or CDP via APIs and webhooks to sync with proprietary systems.
• Command Center. Shows your campaign performance, goals, and alerts on a single dashboard, helping you determine SMS marketing ROI without digging.

Pricing

• Custom. Pricing requires a quote.

Why it’s a good Attentive competitor

Iterable connects to your data warehouse, making it a fit for enterprise teams managing data infrastructure. Its AI features, flows, and additional channel coverage are better suited to high-volume sending, making it a better fit than Attentive if you have 100K+ customers.

5. Insider One — Best for global brands leaning into WhatsApp

G2 rating: 4.8/5 based on 1,350 reviews

Insider One is an enterprise marketing platform spanning 12+ channels, with WhatsApp as a particular strength. It’s an official Meta WhatsApp Business Solution Provider, with native two-way conversational messaging, product catalogs, and 40+ pre-approved templates built in.

Key features

• WhatsApp depth. As a Meta BSP, Insider One supports two-way conversations, gamified opt-ins, template approvals, and rich CTA messages within the platform.
• Native CDP. It collects data from your website, app, email, CRM, POS, and contact centers, then creates a single customer profile with 120+ attributes.
• AI suite. Agent One handles autonomous decisions, with predictive segments for purchase likelihood, churn, and customer lifetime value.
• 12+ channels. Web, app, email, SMS, RCS, WhatsApp, web push, site search, InStory, conversational CX, and paid social.
• Free migration. Insider One covers migration costs from your current platform via its $0 Migration Movement.

Pricing

• Custom, requiring a quote and sales conversation

Why it’s a good Attentive competitor

Attentive doesn’t support WhatsApp at all, whereas Insider One arguably has the best WhatsApp integration of any tool. It also covers web personalization and site search, giving you more reach across your customer journey than Attentive’s SMS-led setup.

6. Postscript — Best for standalone Shopify SMS marketing

G2 rating: 4.8/5 based on 161 reviews

Postscript is an SMS-only platform exclusively for Shopify stores. Its biggest draws are conversational messaging and AI-driven campaign testing, with transparent pricing that helps you budget for your SMS marketing.

Key features

• AI Brand Center. Trains an AI model on your brand voice and uses it to generate copy across campaigns and automations.
• Infinity Testing. Tests hundreds of message variants automatically instead of running manual A/B tests.
• Shopper. An AI shopping assistant that responds to inbound SMS questions and recommends products.
• CashBack. Offers customers store credit or a prepaid card instead of upfront discounts, helping protect your margins.
• In-house compliance team. A dedicated team handles TCPA compliance, with Postscript actively involved in ecommerce policy via the Ecommerce Innovation Alliance.

Pricing

• Starter: $0/month with a $49 minimum spend, $0.009/SMS
• Growth: $100/month, $0.008/SMS
• Professional: $500/month, $0.007/SMS
• Enterprise: Custom
  • Carrier fees of $0.0040/SMS apply on top of all these prices

Why it’s a good Attentive competitor

Postscript publishes its pricing openly, with per-message rates and tier costs available before any sales call. It’s Shopify-only, so every feature is built around how Shopify stores work, and it integrates with Omnisend, Klaviyo, and other popular email tools.

7. Klaviyo — Best for CRM and multichannel automation

G2 rating: 4.6/5 based on 1,348 reviews

Klaviyo is an email-first marketing tool that also supports SMS, RCS, WhatsApp, and mobile push. Its CRM and predictive analytics are perfect for mid-sized businesses wanting to create customer profiles and manage journeys in one place.

Key features

• B2C CRM. It pulls customer data from marketing and service into a single profile, so your support team sees the same customer your marketing team does.
• AI agents. Three to know about: Marketing Agent for flows, Customer Agent for support and product recs, and Composer for ready-to-go campaigns from a prompt.
• Predictive analytics. Klaviyo flags customers about to churn, scores their lifetime value, and predicts when they’re likely to buy next.
• Multichannel attribution. See which channel generated sales across email, SMS, and mobile, plus where your spend went.
• 350+ integrations: Spanning ecommerce, CRMs, CDPs, ad platforms, and more, beating Attentive’s 100+ integrations by volume and range.

Pricing

• Free: It’s for a maximum of 250 active profiles and lets you send 500 emails/month
• Email: The $20/month plan is good for 500 active profiles with a 5,000 email quota
• Email + SMS: Part of the mobile messaging add-on, it adds $15/month to the $20/month plan for 1,250 SMS credits (based on sending to the USA)
• Custom (Klaviyo One): A mandatory plan once your account exceeds $10K/month spend

Why it’s a good Attentive competitor

Klaviyo is a more advanced email automation tool than Attentive, making it more suitable if email is your primary channel and SMS is secondary. Also, it supports RCS and mobile push, and adds WhatsApp to your capabilities. Transparent pricing is another upside.

8. JustCall — Best for B2B sales teams needing SMS and voice

G2 rating: 4.3/5 based on 2,382 reviews

JustCall combines a business phone system with two-way SMS, AI dialers, and CRM integrations. It’s suitable for you if you have a sales and support team running outbound calls and texts side by side, not ecommerce marketing automation.

Key features

• Voice. Something Attentive doesn’t cover. JustCall’s cloud phone system includes a sales dialler, recording, call menu, forwarding, and more.
• SMS bots. These can send automated answers to customers via two-way SMS, as well as follow-ups and responses to marketing queries.
• AI coaching. Every call gets scored against your criteria, with sentiment shifts, objections, and buying signals flagged automatically.
• 70+ country coverage. You can call and SMS in 70+ countries with local numbers, dialing rates, and regional compliance handled.
• CRM integrations. It syncs natively with Salesforce, HubSpot, Pipedrive, Zendesk, Apollo, and 70+ other tools, with REST API and webhooks for custom workflows.

Pricing

• Team: $39/month per user with a minimum license of two, includes 500 SMS segments
• Pro: $69/month per user, has the same minimum license, increases SMS segments to 1,000, and adds the power dialer and bulk SMS campaigns 
• Pro Plus: $109/month, requires two licenses, adds SMS co-pilot and real-time agent assist
• Business: A custom-priced plan with unlimited calling and SMS, plus enterprise-grade SLA and compliance for HIPAA and GDPR

Why it’s a good Attentive competitor

JustCall adds voice to the SMS mix, whereas Attentive doesn’t. If your sales or support team needs to call and text customers from the same tool, JustCall handles your entire conversation, not just the texting half.

9. EZ Texting — Best for mass texting and RCS

G2 rating: 4.5/5 based on 744 reviews

EZ Texting is a mass-texting platform that supports SMS, MMS, and RCS. It suits you if you’re a small or mid-sized business sending bulk campaigns, alerts, and reminders rather than running ecommerce automation flows.

Key features

• Text automations. These include auto-replies, reminders, welcome messages for signups, and anniversaries.
• Mass texting. You can send to entire lists and segments with one-off campaigns and schedule your sends ahead of time.
• Conversational texting. Two-way text message threads via the EZ Texting backend. Customers can get personalized messages from your team.
• Transactional texts. You can use the text-to-pay and text-to-give features to collect payments for businesses and non-profits.
• AI features. Such as a content composer and reply agent. The AI Reply feature lets you save time replying in one-to-one conversations.

Pricing

• Launch: Your entry point for up to 500 contacts. Costs $25/month and includes 500 monthly credits and a local textable number.
• Boost. Adds $50 to your plan for starters, at $75/month. In return, you get cheaper overage credits and a waived telecom fee.
• Scale: $125/month, 500 credits, high-speed number, onboarding specialist included. For accounts with 2,000 to 50,000 contacts.
• Enterprise: A much more expensive plan from $3,000/month, includes 200,000 credits, a dedicated short code, and a success manager.

Why it’s a good Attentive competitor

EZ Texting is one of the best alternatives to Attentive for SMS marketing, especially if you need text-to-pay and text-to-give to convert SMS into transactions. Attentive is more suited to ecommerce than EZ Texting, but EZ Texting’s transparent pricing offers easier entry if you’re a small business.

10. SimpleTexting — Best for small businesses sending two-way SMS

G2 rating: 4.7/5 based on 641 reviews

SimpleTexting is an SMS marketing tool for small businesses and marketers. Its two-way messaging and mass texting let you send campaigns and respond to customers personally, plus it supports text-to-win, text-to-vote, and text-to-join for competitions.

Key features

• SMS campaigns. Send one-time and scheduled texts to lists and segments. Its bulk sending feature lets you import a spreadsheet of opted-in numbers.
• Data collection via SMS. Customers can reply with their email, birthday, or custom fields, and those entries are saved to their profile.
• Text-to-action. Customers can respond to texts with JOIN, WIN, VOTE, or other keywords you set. You can collect competition and game opt-ins directly from texts.
• Two-way conversations. SimpleTexting lets you send and receive texts, assign conversations to team members, and create automated responses.
• Self-cleaning list tool. Dead numbers are automatically marked as invalid or unsubscribed, and any opt-outs are also automatically removed from your list.

Pricing

• The starting price is $39/month for 500 texts, plus a $4 one-time carrier registration fee for a local number with same-day activation.

Why it’s a good Attentive competitor

Attentive handles two-way as automated journeys triggered by keywords, whereas SimpleTexting is for ongoing back-and-forth in a shared inbox. It’s a decent fit for SMS support, account management, and reminder use cases, but not for marketing automation.

The bottom line: Which Attentive alternative is right for you?

You’re either overpaying for SMS, frustrated that Attentive can’t keep up with your multichannel strategy, or your developers want more control. There’s an alternative that matches your needs in all these cases. Here’s what we recommend:

For most ecommerce businesses: Omnisend

If your strategy depends on email and SMS as complementary channels, Omnisend treats them as equals with multichannel flows and standalone campaigns.

Omnisend’s global SMS provides coverage for all markets, and its automations can contain any combination of email, SMS, and web push notifications. The benefit is that you can cover more high-intent moments in your customer journey.

For SMS purists: Postscript

Stores betting everything on text messaging will find specialized tools here. Postscript brings AI-powered conversations and aggressive list-building tactics for Shopify.

The downside to Postscript is that it doesn’t have email marketing capabilities, so you’ll need an additional app and integration for multichannel. Omnisend offers multichannel capabilities in its Pro Plan, with credits from $0.007/SMS.

For enterprise teams with developers: Braze or Twilio

Braze’s APIs and SDKs give you everything needed to connect your data warehouses and third-party systems.

Another option is Twilio, which offers APIs to build your own SMS integrations. Both require technical resources and sales conversations before you see pricing.

The other Attentive alternatives in our list are worth additional research, too. Since many offer free plans or trials, start with those to benchmark ease of use and setup. You can then take that experience into demos with enterprise tools if needed.

FAQs