10 skincare email examples that truly capture attention

For a skincare or beauty brand, creating the perfect skincare email can be a game-changer for boosting engagement and sales. When done right, it can capture attention, nurture leads, and build brand loyalty. 

In this article, we’ll explore 10 winning skincare email examples showcasing the best practices in beauty marketing that can inspire your next email campaign.

Whether you’re a seasoned marketer or just starting, these examples offer a wealth of email ideas for skincare brands. Read on to learn how to keep your brand top-of-mind for your audience.

1. Nurx: Remind customers of seasonal changes

Nurture your customers, and they’re going to love you forever. Nurx relies on this approach to send email newsletters that offer tips to the customers in staying ahead of seasonal changes:

• In this example, the brand offers suggestions on how customers can adjust their skincare routines, ensuring that they have the right products no matter what climate their skin is exposed to
• The email also uses clever visuals and bold colors to grab attention, including a CTA to contact their medical team for prescription skincare, further adding credibility to the brand

2. Girlactik: Promote minimalism

Minimal makeup has always been in — the au naturel look is timeless and fashionable. This skincare email example from Girlactik showcases the best way to promote a minimalist beauty trend while offering practical product solutions:

• The email marketing example focuses on a single product, Jetsetter — enforcing the minimalist message by suggesting a simple skincare routine
• Girlactik provides clear and concise instructions for applying Jetsetter with images complimenting the email copy, showing how to do the inner corners, cheekbones, and bridge of the nose

3. Curology: Welcome them with benefits

There’s nothing customers love more than a reminder of the freebies they receive when they sign up for something. Curology’s welcome email does just that:

• It highlights the value customers receive as Curology patients, including customized prescription medication, fine-tuned formulations, and one-on-one skincare advice from their personal healthcare provider
• Minimal visuals and a calm color palette of greens and whites also add a soothing effect and give the impression of a reliable skincare brand

4. Rituals: Offer a freebie

Providing free gifts with purchases increases brand loyalty and drives sales. It psychologically makes them feel like they’re getting a special deal, motivating them to act. Here is how Rituals does it:  

• This skincare email example from Rituals creates a sense of urgency by adding a clear CTA button that says “I WANT IT”. Additionally, a rider is provided in fine print, stating that the free gifts are only available while stocks last
• Customers must reach a purchase amount of €45 to qualify. This encourages spending to reach that threshold to get the mini cooling shower gel, face cream SPF 30, and overnight mask

5. Prima: Highlight the men

Skincare marketing traditionally focuses on women, but Prima bucks this trend with its email campaigns. Prima’s newsletter showcases a range of men’s products, such as bath salts and the R-R cream, in action: 

• 93% of customers read reviews before deciding to buy a product, and Prima takes advantage of this by featuring reviews from actual customers who share their experiences with the products
• The visuals are inviting, with the email ending with an introduction to Prima’s digital gift cards, which the readers may instantly want to buy for the men in their lives

6. Charlotte Tilbury: Showcase the results

Few things are as powerful as showcasing the results of a product. This Charlotte Tilbury skincare email brilliantly demonstrates the visual impact and versatility of their new lip and cheek tints across diverse skin tones:

• High-quality images of models with different skin tones illustrate the products’ universal appeal
• Benefit-oriented language like “weightless and easy to use” goes along with ingredient descriptions to emphasize the benefits of the product

7. Italic: Promote bundles

Who doesn’t love a good bundle? Bundling is an excellent way to sell complementary products in a single purchase, and Italic’s newsletter does just that:

• Italic’s Skin Reviving Trio — night cream, hyaluronic acid serum, and rose quartz facial roller — makes a tempting offer, complete with an image of all three products in one shot
• The price vs. value comparison ($38 vs. $49 value) and phrases such as “last call” and “while supplies last” create a sense of urgency, increasing the chances of readers clicking through

8. Beauty Kitchen: Create holiday deals

Nothing beats a good and warm holiday-themed email. This Easter-themed email from Beauty Kitchen showcases how holiday promotions can drive engagement and sales, making it one of the most effective skincare email ideas:

• The use of clear and urgent messaging like “Last Day” and “Ends Tomorrow!” shows the time-sensitive nature of the email that also imposes urgency
• This skincare email example includes an exclusive discount code for a buy two get one free deal, which provides a clear incentive to purchase and adds a personalized touch

9. Harry’s: Make it interactive

60% of email recipients are likely to engage with an interactive email. Quizzes, polls, and other interactive elements draw readers in, and Harry’s newsletter campaign capitalizes on this:

• The email includes a one-question quiz that helps readers determine which skincare products they should use and also a way to explore the entire skincare range
• An image of their products front and center gives readers a taste of the available range of products while creating a sense of familiarity

10. Rael: Back it up with science

Let your research do the talking and back up your skincare email campaigns with scientific evidence. 

This email from Rael exemplifies how to effectively present clinical results to build trust and credibility for a skincare product with their Complete Acne Serum campaign. Effective skincare email ideas included in this example are:

• The email highlights specific improvements observed within 7 and 56 days of using the product, reassuring customers of the product’s effectiveness
• Before-and-after messaging helps visualize the benefits of making the scientific data more impactful, addressing immediate concerns and long-term skincare goals

Give your customers a skincare routine they can’t refuse

These skincare email examples are exactly what you need to get your creative juices flowing.

No matter what skincare, body care, or hair care product you’re selling, there’s always a way to make it interesting and compelling to customers. As long as you know your audience and what they want, you can create an email campaign that engages them and does the job.

And, of course, if you’re short on time or creativity, Omnisend has a range of templates to help get the job done. With skincare email templates as fresh as your products, you can deliver an experience that customers will love! Register today and explore our range of features to create the perfect skincare email campaign.