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13 signup form examples to increase conversions (2025)

Reading Time: 10 minutes

The best signup form examples understand their role in the customer journey and provide solutions to hesitancy and conversion barriers.

For instance, a free shipping form could trigger on exit intent during checkout, and a VIP access form could show to visitors looking at premium goods.

Incentivization, providing immediate value, and creating a fear of missing out (FOMO) are other proven ways to increase your signup conversion rate.

Join us below to discover 13 email signup form examples and learn how Omnisend helps you build professional, high-converting ones.

Build signup forms that convert with Omnisend

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What is a signup form?

A signup form collects contact information from visitors who want your content or offers. It can appear as a popup, flyout, embed, or landing page to grow your contact list and capture the information necessary for email and SMS marketing activities. 

Once you have a list of active subscribers, you can create newsletters, SMS drip campaigns, and automations (e.g., for subscription anniversaries) to increase sales.

Signup forms can also be used to attract event registrations, webinar attendees, contest entries, community memberships, and consultation bookings.

Unlike social media followers or search traffic, an email list is a digital asset you own entirely, free from platform algorithms, policy changes, and third-party restrictions that could otherwise limit your marketing reach.

13 signup form examples in 2025

Check out these email signup forms to inspire your list-building efforts:

1. Tiny Rituals

Tiny Rituals mystery discount signup form example
Image via Tiny Rituals

Type: Popup, exit intent trigger

Jewelry retailer Tiny Rituals gamifies its signup form with a multi-choice discount. Visitors can choose from three bracelet packs, and upon selection, the next form step reveals the exciting message, “YOU’VE GOT A Mystery Discount,” along with an email field to complete the process:

Tiny Rituals mystery discount popup
Image via Tiny Rituals

This signup form is a fantastic example of turning information exchange into an enjoyable experience. Visitors pick their favorite product, commit to the process, discover they’ve unlocked a mystery discount, and only get it after providing their email.

What can be learned

  • Gamification makes forms feel less transactional
  • Mystery discounts create curiosity to increase signups

2. Cuddle Clones

Cuddle Clones timed signup popup
Image via Cuddle Clones

Type: Popup, on page load

Stuffed toy retailer Cuddle Clones uses a countdown timer in its signup form to create urgency and FOMO. To sweeten the deal, visitors are offered a significant discount ($150 off) for signing up. After entering an email, the next step prompts users to provide their phone number:

Cuddle Clones timed phone number popup
Image via Cuddle Clones

Breaking the form into two parts reduces fatigue and increases the chances of submitting additional information. The CTA “ACTIVATE YOUR SAVINGS” clarifies the purpose of the final step.

We also like the welcome series email after submission, as it frames the subscription as being in a club and clarifies the five-day limitation on the discount:

Cuddle Clones welcome email
Image via Cuddle Clones

What can be learned

  • Countdown timers increase conversion rates
  • High-quality welcome series emails are an essential part of your workflow

3. JLab

JLab flyout popup form
Image via JLab

Form type: Flyout, floating icon

JLab utilizes a flyout form with a sticky “10% OFF” tab that stays visible as customers browse its website. The tab discreetly grabs attention without disrupting the shopping experience until clicked.

Upon opening, it displays the message “SAVE 10% WHEN YOU SUBSCRIBE,” followed by a single email field and consent information to alleviate privacy concerns. Visitors can close the form, although the sticky tab is always present for future engagement.

What can be learned

  • Unobtrusive forms respect customer shopping sessions
  • Persistent tabs capture interest at the moment of engagement

4. OLAPLEX

OLAPLEX scroll trigger popup form
Image via OLAPLEX

Form type: Popup, scroll trigger

OLAPLEX prompts visitors with an enticing 15% discount on their first order before requesting an email, ensuring they commit to the offer before revealing the details.

An image of a model holding hair products alongside the “YES/NO, THANKS” option makes the offer more tangible and attractive. Clicking “YES” takes visitors to the next step:

OLAPLEX scroll trigger email signup form
Image via OLAPLEX

Email capture rates increase because visitors first accept the value proposition and then provide contact details as a natural next step.

What can be learned

  • “Yes/No” choice creates a psychological buy-in
  • Product imagery reinforces the value of your discount offer

5. Vessi

Vessi embedded footer form
Image via Vessi

Type: Embedded form, footer

Waterproof shoe brand Vessi integrates an eye-catching subscription box in its footer to capture eager scrollers and information-seeking visitors.

The streamlined layout puts the email field front and center under a bold “Sign up now!” prompt, making it effortless to subscribe. A compelling 15% discount incentivizes visitors to hand over their details, while white text on a blue background and an inspirational message (“Let’s bring the magic of water to the world.”) ensure the form stands out and feels like a natural extension of the site’s design.

What can be learned

  • Your footer is prime real estate for capturing scrolling shoppers
  • Combine motivational language and incentives to encourage signups

6. The Foggy Dog

The Foggy Dog delayed popup form
Image via The Foggy Dog

Type: Popup, delay trigger

The Foggy Dog’s signup form entices first-time visitors with a 10% discount and a fun image to grab attention. Appearing five seconds into browsing, it keeps things low pressure with a “CONTINUE” CTA instead of a hard ask.

The clean, branded design — featuring a logo and matching fonts — ensures a seamless experience across mobile and desktop, making it a great example of a simple yet effective signup strategy.

What can be learned

  • Brand consistency signals legitimacy to hesitant shoppers
  • A simple form design eliminates unnecessary friction points

7. Cirkul

Cirkul on page load popup form
Image via Cirkul

Type: Popup, on page load

Water bottle retailer Cirkul displays its signup form as soon as visitors arrive at the site, immediately engaging them with a choice: “I NEED a Cirkul bottle!” or “I HAVE a Cirkul bottle!”

Before entering an email and clicking “Claim Offer,” that multi-choice option segments visitors by ownership status. This smart approach activates different email workflows with unique offers.

What can be learned

  • Instant popups capture attention before visitors leave
  • Choice-based forms create personalized experiences

8. American Girl

American Girl floating icon popup form
Image via American Girl

Type: Popup, floating icon

American Girl’s site features a sticky “Get 15% off” button that activates its signup form. Visitors then select who they’re shopping for (Myself, My child, My grandchild, Other) before entering their email address to grab the discount.

The streamlined approach captures both contact information and relationship data in one submission. Privacy information and offer details appear below for transparency without distracting from the form’s primary focus.

What can be learned

  • Relationship questions reveal shopping motivations
  • Simple options keep the process fast despite extra fields

9. Posh Peanut

Posh Peanut signup form
Image via Posh Peanut

Baby and kids’ clothes retailer Posh Peanut leverages its Marvel collaboration with a Spider-Man-themed signup form, featuring a logo and playful background image to promote 10% off its upcoming collection. The countdown timer adds urgency, reinforcing the set launch date. 

After signing up, the welcome series email keeps the Spider-Man theme exciting with “YOU’RE IN!” and “COMING SOON!” messaging to confirm the subscription:

Posh Peanut welcome email
Image via Posh Peanut

What can be learned

  • Collaborations with famous brands appeal to broader audiences
  • Adding launch dates for upcoming ranges sets realistic expectations

10. Morphe

Morphe delayed trigger popup form
Image via Morphe

Type: Popup, delay trigger

Beauty retailer Morphe’s signup form uses an animated image (GIF) and “DON’T LEAVE YET” messaging to grab attention for its 20% discount.

Its “Join the Movement” CTA button makes signing up feel like an exclusive opportunity while fostering a sense of community. Meanwhile, the “I’ll pass for now” option keeps the interaction low-pressure, reassuring the visitor that they can always join later.

What can be learned

  • GIFs grab more attention than static images
  • Community-focused CTAs connect beyond discounts

11. Shokz

Shokz on page load popup form
Image via Shokz

Type: Popup, on page load

Headphone retailer Shokz attracts signups with a competition form, offering visitors a chance to win a pair of OpenFit 2. The form also collects preference data on Fitness, Work, and Daily life choices.

Clicking the “ENTER FOR A CHANCE TO WIN” CTA loads an additional form step, requesting a phone number but allowing the visitor to skip if they want to:

Shokz on page load mobile signup form
Image via Shokz

What can be learned

  • Competitions and freebies are decent alternatives to discounts
  • A separate and optional phone number step helps collect additional customer information without overwhelming the form

12. Rosebud’s Real Food

Type: Popup, delay trigger

Organic seasonings brand Rosebud’s Real Food uses a Wheel of Fortune signup form to make handing over an email address rewarding. 

To play, visitors enter their email address and click the “SPIN IT” button. Spinning the wheel completes the submission and loads the discount with a “Congratulations!” heading:

Rosebud’s Real Food wheel of fortune signup form discount
Image via Rosebud’s Real Food

What can be learned

  • Wheel of Fortune forms make information exchange fun
  • Providing the discount instantly rather than requiring the visitor to check their email creates a more immersive experience

13. Nerdbugs

Nerdbugs wheel of fortune signup form
Image via Nerdbugs

Type: Popup, delay trigger

Soft toy brand Nerdbugs also uses a Wheel of Fortune popup to capture signups. Its form is more playful than the Rosebud’s example, with brand-matching pastel colors and images of its delightful plushies and squishables.

Entering an email address spins the wheel, and if the visitor is lucky, they get an instant discount code like this one:

Nerdbugs wheel of fortune signup form discount
Image via Nerdbugs

What can be learned

  • Product images make your forms more professional
  • Use brand colors in your form to make it feel like part of your site

Build the best signup form with Omnisend

Omnisend provides six signup form types to help collect contact information:

  • Popups that appear on the center screen while visitors browse with customizable timing options
  • Teasers that show more subtly around page edges and expand when clicked
  • Wheel of Fortune forms allowing visitors to spin for prizes after submitting their emails
  • Embedded forms integrated into website pages
  • Flyout forms slide in from screen edges with a mobile-friendly design
  • Landing page forms that are standalone and shareable, ideal for social media campaigns

Building, sending, and testing these signup forms has no steep learning curve with Omnisend, with most users creating their first form within minutes.

Check out these great features:

Form builder

Omnisend has a pre-built form template library and a drag-and-drop editor to create professional signup forms. Email fields, phone inputs, custom fields, images, and text blocks collect visitor information without requiring coding knowledge.

Unique elements like the Wheel of Fortune enable gamified signups, and countdown timers add urgency to campaigns. Brand-matching customization options include adjustable colors, fonts, and layouts for cohesive website integration.

Automation

When visitors submit their information through forms, you can trigger automated emails, such as welcome series and discount promotions.

Successful form submissions automatically update your contact list and segments. Omnisend offers multiple segmentation options, including by email, SMS, and browser push notification preferences, demographics, engagement, purchase history, and more.

Targeting

Forms can load for new visitors, existing contacts, and customer segments. For instance, there are settings for All visitors (displaying the form to everyone on targeted pages of your website) and Don’t show to existing contacts (hiding it from those who have already subscribed).

Traffic source targeting shows different forms to visitors from Facebook, Instagram, Google Ads, or direct traffic. Page targeting places forms on specified URLs, such as product pages or checkout screens, while excluding others. 

Out-of-stock targeting displays forms when inventory is unavailable. UTM parameter targeting shows forms to visitors from marketing campaigns, with customizable parameters for source, medium, campaign name, and content.

Multi-step forms

Breaking long signup processes into smaller pieces reduces form abandonment rates. Initial steps can capture email addresses, while later screens target phone numbers, preferences, or demographic details without overwhelming visitors.

Omnisend offers “Yes/No” question formats, “skip” buttons, and flexible actions that control form progression. Email addresses are saved immediately after step one, regardless of whether visitors complete additional steps.

A/B testing forms

Compare two form versions to determine which elements drive better results — test variations in copywriting, visuals, layouts, step counts, and offers.

During testing, traffic splits between the control and experimental versions. After completion, all collected data merges with the winning form.

Ecommerce integration

Omnisend integrates with Shopify, WooCommerce, BigCommerce, OpenCart, Wix, and many more platforms with native apps. If you have a custom ecommerce build, you can use the API to connect your store via front or backend integration.

Summary

Signup forms help build your email list and can directly increase sales with the right incentives. Add them as popups or flyouts or embed them in your pages to target visitors at optimal browsing moments for high conversion rates.

Another way to convert more visitors is with gamification tactics, such as the Wheel of Fortune, competitions, and multi-choice product picks that visitors want to participate in.

Create a welcome email series and instant-loading discount codes for post-submission to satisfy new subscribers with early value.

Test display conditions, such as scroll depth and exit intent, and targeting options, like only showing to organic search and Google Ads visitors, to see which versions get the best results.

Join Omnisend to grow your email list with popup, flyout, and embeddable forms

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Signup form examples FAQs

How do I write a signup?

Write signup forms with clear value statements, such as 10% off their first order, telling visitors what they gain by sharing their email. Focus your form copy on benefits rather than features, speaking directly to visitor needs and pain points.

What should a signup form include?

Your signup form needs an email field, compelling headline, submission button, opt-in checkbox, and privacy reassurance. Consider adding preference options for segmentation, but remove any unnecessary fields for your goals.

How to create a signup template?

Customize one of Omnisend’s pre-built templates using the drag-and-drop editor. Set display, targeting, visibility, and frequency conditions to control when your form appears, to whom, and how often. Save the form for later or enable it.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.