Black Friday is one of the biggest shopping events of the year. With traffic at its peak, a black friday popup is a proven way to capture leads, increase sales, and reduce cart abandonment. It’s one of the most powerful tools for an ecommerce brand.
However, competition is also very high. That’s why you need to use popups to get noticed among the rush. In this article, we’ll break down how a Black Friday popup works, why it’s essential for ecommerce brands, and when to launch for maximum impact.
You’ll also see practical, creative Black Friday popup ideas and design best practices that help you stand out. By the end, you’ll know exactly how to create high-converting Black Friday popups.
Capture the attention amidst the rush with Omnisend’s effective popups
A Black Friday popup is an on-site message specially curated for the festival time to grab attention, promote offers, or capture leads.
What sets it apart from a regular popup is its strategic use of timing and psychological triggers. It leverages seasonal targeting, urgency-driven design elements like countdown timers, and persuasive scarcity language, “only a few left.”
For ecommerce brand owners like Shopify store owners, the benefits are clear:
Higher conversions: You can engage shoppers at key moments with urgency triggers, such as last-chance offers. This is effective when they’re about to leave, when they first arrive, and are looking for deals.
Stronger subscriber growth: Build a list of high-intent buyers who sign up because they don’t want to miss your Black Friday deals. You can then retarget them for upcoming holidays as well.
Bigger carts: Use cross-sells and upsells to nudge customers toward bundles or add-ons. This adds to the average order value.
Shoppers also benefit from Black Friday popups. They get:
Quick access to deals: Popups surface the best discounts instantly without extra searching
Exclusive offers: Shoppers get access to coupon codes, early-bird pricing, or limited-inventory promotions
Reassurance against missing out: Countdown timers and stock alerts help them act before items sell out
Now that you know what a Black Friday popup is, let’s examine why it’s crucial to have one during Black Friday.
Why Black Friday popups matter for ecommerce brands
In 2024, US online shoppers spent $10.8 billion on Black Friday, up from $9.8 billion in 2023. This surge underscores the importance of a Black Friday popup campaign.
Here are the key benefits of Black Friday popups:
Lead generation during peak traffic: Popups allow you to collect emails or phone numbers from visitors while traffic is at its highest
Real-time urgency to prevent cart abandonment: Exit-intent popups and countdown timers encourage shoppers to complete purchases before deals disappear
Increasing average order value (AOV): Popups can highlight upsells or bundle offers, guiding customers to add more to their carts
Customer segmentation opportunities: You can show different messages to returning customers, VIPs, or new visitors, making offers feel personal and timely
To achieve the best results, consider using Omnisend’s popup feature, which offers precise targeting, behavior-based triggers, and complete control over design.
For example, Omnisend’s Black Friday popup templates are fully customizable and integrated with email and SMS campaigns. They allow you to reach different customer segments and also enable you to send Black Friday emails at the right time:
Image via Omnisend
When should you launch your Black Friday popup?
The best time to launch your Black Friday popup is usually one to two weeks before the big day. Keep your popup active throughout the entire weekend, too, including Cyber Monday.
Black Friday popup examples that drive conversions
We’ll explore some of the best Black Friday popup examples and why they work, so you can create your own and grow your ecommerce brand.
1. Countdown timer popups
Best Buy’s “Deal of the Day” banner uses a live countdown timer to highlight expiring offers, an approach that works especially well for Black Friday deals as it reinforces FOMO.
With Omnisend, you can create similar popups that include countdowns and integrate them into your email marketing strategy or SMS campaigns. These popups can be triggered based on visitor behavior, such as exit intent or time spent on the page.
This example by SwissWatchExpo encourages customers to sign up to access the latest arrivals, exclusive news, and other event invitations. The phrasing “before everyone else” makes the customers feel exclusive while the offer compels them to make a purchase.
You can replicate this for your Black Friday popup by designing a targeted signup popup, adding a discount or VIP message, and even scheduling it for pre-sale dates with tools like Omnisend.
Gourmet Basket’s popup appears when first-time shoppers are leaving the site with items in their cart, offering a $10 discount. This discount on first-time shopping drives action.
You can create such cart-abandonment or exit-intent triggers in Omnisend’s automation workflows. Choose a popup form template that collects an email or phone number, then send a follow-up email/SMS with the voucher code.
This Black Friday popup example uses a bright, playful spin-the-wheel where shoppers enter their email to claim a prize. It turns offers into an interactive, rewarding game, keeping visitors engaged.You can achieve this and get results with tools like Omnisend. With minimal time needed, you can customize templates, set prize probabilities, and automate coupon delivery via email/SMS marketing.
Image via Omnisend
5. Cross-sell/upsell bundle offer popups
Victoria’s Secret did a great job of combining the “add to cart” messaging and popup. As soon as you add the product to your cart, the sidebar appears and displays suggested items for cross-selling.
It also displays a progressing shipping threshold bar to encourage buyers to proceed with purchasing the product. This popup combines two methods, and you can do the same for your Black Friday campaigns by combining two or more rules with Omnisend.
Keyportal’s website triggered a flash sale popup within a few seconds of a visitor landing on the homepage. The contrasting colors and 70% offer, available for a limited time, create urgency. In Omnisend, you can replicate this by scheduling time-sensitive Black Friday popups in Forms with segmentation rules and automated reminders:
In this upsell example from Chubbies, a shipping threshold popup appears after adding shorts to the cart. It asks the customer to sign up and also offers free shipping on a certain cart amount.
This encourages higher-order totals and increases average order value. You can adapt this concept into a Black Friday popup and create one without a steep learning curve with Omnisend’s popup workflows:
Black Friday shoppers are bombarded with offers, so standing out is important for success. Let’s look at Black Friday popup ideas you can implement using Omnisend.
Personalization by shopping behavior
You can segment your audience by behavior using automation tools like Omnisend. Head to the Audience Tab and click Create segments. You can also use Omnisend AI to speed up the process.
Use Black Friday themes, countdown timers, and urgent copy (“ends in X hours”) to grab attention.
To set this up, you can use Omnisend’s drag-and-drop builder. Pick mobile-friendly templates, customize design, and add timers or limited-time offers. Start by navigating to the Forms tab, then Create form.
Image via Omnisend
Exclusive discounts for email signup
This Black Friday popup reveals a discount code after signup. In Omnisend, you can design the signup form, automate a follow-up email with a code, and track both signups and redemptions in your reporting Dashboard.
Image via Omnisend
Free gift with purchase popups
With tools like Omnised, you can set the Black Friday popup to trigger at a cart threshold, automate the follow-up email confirming the gift, and track the impact on AOV and revenue in your dashboard.
Limited quantity alerts
A Black Friday popup highlighting “Only three left” or “Low stock” prompts faster decision-making, as shoppers know the deal could disappear. With Omnisend, you can tag products, trigger alerts when stock levels fall below a set threshold.
Bundle offers for holiday shopping
Highlight bundled products (e.g., gift sets) in a Black Friday popup with a discount to increase order value. To automate this process, use product blocks, trigger followups for relevant shoppers, and track results using Omnisend reports.
How to design the perfect Black Friday sale popup
Here are some of the most important things to consider when designing your Black Friday sale popup for the most impact:
Bold CTAs: Create prominent, contrasting-colored buttons for your CTAs to draw immediate attention and encourage clicks
Seasonal graphics: Include festive elements such as gift boxes or holiday-themed icons
Mobile-first design: Ensure the popup is responsive and easy to navigate on smartphones, where most traffic comes from
Fast loading: Your popup should load quickly to prevent frustration and potential abandonment
Unobtrusive yet urgent design: The popup should capture attention without affecting the user’s browsing experience
Test placement triggers: Experiment with exit intent, time on page, or scroll percentage to display the popup when users are most likely to act
You speed up this design process by customizing templates. For example, Omnisend’s popup templates already include bold CTAs, interactive visuals, and messaging to create maximize impact. Take a look at this Black Friday product teaser:
Image via Omnisend
Create high-converting Black Friday popups with Omnisend
Black Friday popups are a proven way to increase revenue and grow your ecommerce brand. Here are some key takeaways:
They allow you to engage visitors during the highest traffic periods, converting them into subscribers
They encourage immediate purchases by incorporating countdowns and exclusive offers
They can increase average order value when customers add more items to their carts
To ensure your Black Friday popup performs at its best, automate the process with tools such as Omnisend. You can design, launch, and track your performance with the following features:
Pre-built templates give you access to customizable popup templates tailored for Black Friday
Automation workflows help set up automated responses to user interactions
Performance analytics allow you to monitor and analyze popup performance to refine strategies
Start capturing Black Friday leads and increasing sales with Omnisend
Simonas is a Content Team Lead at Omnisend. Early on, he developed an interest in blogging, online media, internet culture, and what makes the online world spin (it's content). When he's not fully immersed in extraordinary cyberspace adventures (giggling at memes), you'll probably find him at a live music gig or reading fiction.
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