Black Friday SMS marketing: Tips, examples, and templates

Reading Time: 10 minutes

Effective Black Friday SMS marketing can drive your business’s revenue during 10 of the year’s busiest days. In fact, according to Omnisend’s research, brands generated 9.8% more orders in November 2023 through strategic Black Friday SMS marketing.

Customers who opt in to receive promotions via SMS messaging are more likely to engage with your brand, especially around occasions like Black Friday. This gives your business the chance to generate and convert more leads.

Below, we offer actionable tips, top-quality examples, and flexible templates for you to use for your Black Friday SMS marketing strategy.

Why is SMS marketing great for Black Friday?

An effective Black Friday SMS marketing strategy can make all the difference in driving conversions and boosting sales.

Omnisend found that, in 2023, there was an overall increase in orders of 2%, equating to over $33 million dollars in revenue.

Apply this to one of the busiest days of the year, and you’re looking at serious earning potential.

Cyber Monday 2023 generated 221.9% more orders from Black Friday text than the previous year.

What does this mean for you? 

Use Black Friday SMS marketing with the right content to boost your sales.

Here are a few reasons why SMS marketing is a great choice:

• Speed: SMS are delivered almost instantly. As such, you can be sure your promotions will reach your customers on time.
• Reach: Not everyone checks their email regularly, but almost everyone checks their text messages. So, if you want your deals and offers to reach as many people as possible, try SMS marketing.
• Integration with email marketing: It works well in conjunction with email marketing. You can send a teaser of the upcoming sale via email, and with the Black Friday SMS, you can include additional information. This may include links to your Black Friday landing page or a coupon code.

Black Friday SMS templates

The above tips are easy to implement if you use the following templates:

1. Black Friday SMS templates for early access

• “X Days, over Y deals on clothing and electronics. Get a head start on your holiday shopping with our amazing blowout deals here: (LINK)”
• “It’s that time of year again! Get ready for some amazing Black Friday deals! Text (KEYWORD) to (SHORT CODE) to get a sneak peek at our top offers and be the first to know when they go live!”

2. Black Friday SMS templates for sale extensions

• “Black Friday sale extended! Get X% off all (PRODUCT/CATEGORY). Offer valid until midnight. (LINK)” 
• “Missed out on our Black Friday deals? We’re giving you another chance! Take X% OFF your purchase today. Visit (LINK) to claim your offer!”

3. Black Friday SMS templates with a FOMO element

• “X Days to Go! This Black Friday, get Y% off everything in our store! Click here (LINK) to preview the hottest items on sale and how to pre-order.”
• “Shop now and get a FREE gift worth up to $X with your purchase. Valid on all items of sale. Use (CODE) to check out. (LINK)”

4. More templates for Black Friday messages

• “This Black Friday, get the best deals on all your favorite products. Text BLACKFRIDAY to (SHORT CODE) for a X% off coupon for our Black Friday sale!”
• Still trying to decide what to give your parents this Christmas, (NAME)? How about a little bit of everything? Our annual Black Friday sale just started! Click (LINK) for some amazing discounts! 

Here are a couple of visual SMS templates and examples to help you design the perfect SMS marketing campaign:

• Divatress Black Friday SMS with a discount for women’s essentials:

• General time-sensitive SMS template (can be adapted for Black Friday):

Black Friday SMS examples

Now, let’s look at some compelling Black Friday SMS examples that showcase the creativity and effectiveness of this marketing strategy:

1. Bed Bath & Beyond

Bed Bath & Beyond is a retail store chain specializing in home goods and furnishings. The brand uses Black Friday SMS marketing to notify recipients of its time-sensitive promotion.

Note how the communication is succinct. Moreover, there are clear instructions on how to opt out of receiving further updates of this nature.

2. Seattle Sun Tan

Seattle Sun Tan is a chain of tanning salons offering a variety of tanning services, including sunbed tanning and sunless spray tanning.

In the following example, the company is promoting its Black Friday sale. There are clear details about the offer, eligible products, and instructions for opting out of future communications. Further enhancing the appeal of the Black Friday SMS is a simple yet catchy graphic.

3. Pottery Barn

Founded in 1949, Pottery Barn is a well-known American home furnishings and home decor retailer.

Below is an excellent example of using Black Friday SMS marketing to convey the extension of a sale. The message is concise and warm, making the recipient feel that the promotion is tailored uniquely for them. Such an approach is effective in fostering a feeling of appreciation and importance.

4. Lulus

Lulus is an online fashion retailer specializing in women’s clothing, shoes, accessories, and other fashion-related items.

This company uses Black Friday SMS marketing to send reminders to its subscribers, encouraging them to purchase items with discounts ranging from 20% to 75% off. It also provides a promo code for the discount and a direct link to its shopping website.

5. Function of Beauty

Function of Beauty is a New York-based personalized hair care brand. Their Black Friday SMS is simple yet quirky.

The text message makes reference to the then-trending internet slang phrase “understood the assignment.” There’s also a clear indication of the discount being offered, accompanied by a direct link to the website.

SMS marketing tips for Black Friday

According to Omnisend’s research, Black Friday SMS marketing has generated an impressive 221.9% more orders year over year for companies surveyed.

The data above shows how important SMS is for BFCM. When used correctly, Black Friday SMS marketing can surge online traffic during holiday sales.

The following tips will help you get the most out of your SMS marketing campaign:

1. Plan your Black Friday messages in advance

When planning your Black Friday SMS strategy, starting early is essential. This will help you take advantage of the holiday sales rush.

When strategizing your campaign, answer these questions:

• What Black Friday deals should we offer?
• What makes them special?
• Who is our target audience?
• What type of messaging will resonate with them?
• What’s the competition doing for Black Friday?
• How can we make our Black Friday SMS stand out?

Shoppers are looking for great deals, so make sure your Black Friday SMS offers real value. Here’s an example from SHEIN to inspire you:

2. Choose what information the Black Friday SMS will carry

To maximize sales, decide beforehand what information the Black Friday SMS will include. Make sure to highlight the discount or offer clearly in your messages and make it easy for people to take action.

Here’s an example:

“Early Black Friday Specials: Get 30% OFF our entire home appliance catalog. Click (LINK) for more information. Reply STOP to opt-out.”

Check out our Black Friday email examples to get inspiration for your campaign. 

You can use other marketing channels to provide additional information about your Black Friday sale.

3. Use a call to action (CTA)

A call to action (CTA) is essential for any marketing campaign, and the Black Friday SMS marketing campaign is no exception.

Omnisend research shows that Black Friday email marketing messages with two to three CTAs received the best click rates. This shows the power of CTAs, and you can achieve the same with Black Friday SMS marketing.

However, to increase the chances of customers clicking on your CTA, it should be clear and specific. Here are two examples:

• For running a Black Friday sale on your website, you can use, “Click here to shop our Black Friday sale!”
• For a discount code, your CTA could be, “Text BLACKFRIDAY to 12345 to receive a 20% off coupon!”

Here’s yet another example, from Albee Baby. Notice a clear CTA urging recipients to “Shop Now.”

4. Send a follow-up message

After you’ve sent your initial Black Friday SMS, consider following up with a second message. Your follow-up message could be:

• A reminder of your Black Friday sale
• A CTA to your website or landing page
• A coupon code for people to use

This is particularly important for abandoned carts.

Omnisend’s research shows that automated messages responding to cart abandonment accounted for 44.92% of automated orders in 2023.

When a customer abandons a cart, send them a follow-up text. Here is an example to inspire you:

The message is not too pushy — it’s more of a friendly reminder to customers that their cart awaits when they are ready. Plus, it conveniently includes a link to help customers navigate back easily.

Sending a follow-up text lets customers keep your brand at the forefront of their minds while reminding them of your Black Friday deals.

5. Collect phone numbers in advance

To send Black Friday SMS to your customers, you need to build a strong BCFM customer list in advance.

One way to collect phone numbers is by asking customers to sign up for your SMS marketing list on your website or landing page. 

Here’s an example by JoomlaShine:

The form is catchy, creates a sense of urgency, and requires customers to enter their email addresses to claim an offer. You can use a similar landing page in your Black Friday SMS marketing strategy to collect customer details.

You can also use exit-intent popups to collect customer information for your Black Friday weekend campaigns. Here’s an example of a popup made with Omnisend:

You can also use a form to collect contact information from people at events or in-store.

6. Segment your subscribers’ list

When it comes to Black Friday SMS marketing, it’s essential to tailor your offers to the needs of your subscribers. 

Creating segments allows you to provide the most relevant offers to each group of subscribers. 

For example, you could segment your list by:

• Channels such as social media platforms, SMS, and email
• Customer shopping behavior
• Customer demographics and location

Here’s a YouTube video showing you a step-by-step process on how to segment your list:

7. Use MMS instead of SMS to boost engagement

MMS, or multimedia messaging service, allows you to send photos, videos, and other types of media files to recipients. 

If you need your Black Friday SMS to be visually appealing, use MMS instead. You can create rich media content and up to 1,600 characters of text.

Here’s an example of how you can get creative with MMS during Black Friday:

Notice how the message captures attention with a GIF? Also, it contains a CTA link for the offer, making it easy for the customer to buy.

You can maximize your SMS marketing efforts by using MMS — you might be surprised at how much more engagement you get.

8. Personalize your messages

Personalized messages are more likely to be read and acted upon than generic, one-size-fits-all messages. 

McKinsey reports that personalization in marketing uplifts a company’s overall revenue by 40%.

You can use the recipient’s first name or city to personalize your Black Friday SMS. The segmented lists discussed earlier can also help you tailor your messages to your audience.

Here is an excellent example of personalization in SMS marketing to inspire you:

While at it, give your customers an offer that stands out from your competition — one specifically created for them.

9. Keep it short, specific, and urgent

When it comes to SMS marketing, less is more. Keep your message short to avoid overwhelming people with too much information. 

Your Black Friday SMS should be clear and concise. Get straight to the point and include a CTA so people know what to do next.

Be sure to communicate your promotions, products, and discounts clearly. It’s also essential to start promoting your Black Friday deals on time. 

According to Omnisend reports, the best time to send Black Friday emails is at the start of November. This is also the time your SMS marketing campaigns should start. 

Why? Because that’s the time when people will be searching for early offers. 

Create a sense of urgency by including phrases like:

• Offer valid until midnight
• Order before stock runs out
• Few minutes till the sale ends!
• Final call
• Prices going up in 1 hour 30 minutes

Urgency triggers the fear of missing out (FOMO), often prompting people to buy. Here’s an SMS template that you can use to create a sense of urgency:

Omnisend offers an easy way to launch your Black Friday SMS marketing strategy. It also combines email, SMS, push notifications, Facebook, and Google Ads sync for better reach.

Ready to boost your Black Friday sales?

Now that you know the best tips for sending SMS messages, it’s time to get started. The dynamic email and SMS campaigns duo can be your winning strategy for Black Friday and beyond. 

Use the Black Friday SMS templates and examples we provided to run a successful SMS marketing campaign. 

Segment your subscriber list to provide the most relevant offers during BFCM and don’t forget to use personalized messages to make your texts more engaging. 

With these tips, you’ll create messages to increase sales and stand out from the competition.