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Black Friday SMS marketing: tips, examples and templates

Reading Time: 10 minutes

The idea that SMS campaigns don’t drive sales is a myth. In fact, as per a survey by SimpleTexting, 91% of participants report higher conversion rates when they include SMS in their campaigns.

This is because customers who opt-in to receive promotions are more likely to engage with your brand especially when you run a campaign around some of the most exciting occasions like Black Friday.
Given the competition, you need to craft a stellar Black Friday SMS campaign if you want to generate leads and convert them. 

This post offers actionable tips, examples, and Black Friday SMS templates to kickstart your marketing strategy for the season.
If you’re ready to design successful SMS campaigns, let’s get rolling. 

Supercharge your Black Friday sales by using Omnisend’s email & SMS marketing channels

Why is SMS marketing great for Black Friday?

Text messages have a vast reach and are a direct way of communicating with your prospects and customers.

A SimplyTexting survey found that 71% of consumers have opted in to receive text messages from businesses in 2023. Moreover, 80.5% of consumers check text notifications within five minutes.

Findings from SimpleTexting survey

The problem with email for BCFM is that open rates are primarily determined by the text length. Omnisend found that email subject lines with 7 words have the best open rates of 15% to 17%. For longer ones, the open rates begin to drop steadily.

What does this mean for you? 

Use Black Friday SMS marketing with the right content and subject lines to boost your sales.

Here are a few reasons why SMS marketing is a great choice:

  • Speed: SMS are delivered almost instantly, so you can be sure your promotions will reach your customers on time.
  • Reach: Not everyone checks their email regularly, but almost everyone checks their text messages. So, if you want your deals and offers to reach as many people as possible, try SMS marketing.
  • Integration with email marketing: It works well in conjunction with email marketing. You can send a teaser of the upcoming sale with an email and with the Black Friday SMS, you can include additional information. This may include links to your Black Friday landing page or a coupon code.

Black Friday SMS templates

The above tips are easy to implement if you use the following templates:

1. Black Friday SMS templates for early access

  • X Days, over Y deals on clothing and electronics. Get a head start on your holiday shopping with our amazing blowout deals here: [LINK]
  • “It’s that time of year again! Get ready for some amazing Black Friday deals!  SMS  [KEYWORD] to [SHORT CODE] to get a sneak peek at our top offers and be the first to know when they go live!”

2. Black Friday SMS templates for sale extensions

  • “Black Friday sale extended! Get X% off all [Product or Category]. Offer valid until midnight. [LINK]” 
  • “Missed out on our Black Friday deals? We’re giving you another chance! Take X% OFF your purchase today. Visit [LINK] to claim your offer!”

3. Black Friday SMS templates with a FOMO element

  • X Days to Go! This Black Friday, get Y% off everything in our store! Click here [LINK] to preview the hottest items on sale and how to pre-order.”
  • “Shop now and get a FREE gift worth up to $X with your purchase. Valid on all items of sale. Use [CODE] to check out. [LINK]”

4. More templates for Black Friday messages

  • “This Black Friday, get the best deals on all your favorite products. Text BLACKFRIDAY to [SHORT CODE] to get a X% off coupon for our Black Friday sale!”
  • Unsure of what to give your parents this Christmas, [NAME]? How about a little bit of everything? Our annual Black Friday sale just started! Click [URL] for some amazing discounts! 

Here are a couple of visual SMS templates and examples to help you design the perfect SMS marketing campaign.

  • Divatress Black Friday SMS with a discount for women’s essentials.
Black Friday SMS example from Divatress
  • General time-sensitive SMS template (can be adapted for Black Friday).
Time-sensitive SMS template for discounts

Black Friday SMS examples

Now, let’s dive into some compelling Black Friday SMS examples that showcase the creativity and effectiveness of this marketing strategy.

1. Bed Bath & Beyond

Bed Bath & Beyond is a chain of retail stores that specializes in home goods and furnishings. The brand uses Black Friday SMS marketing to notify recipients of its time-sensitive promotion.

Note how the communication is short and crisp. Moreover, there are clear instructions on how to opt out of receiving further updates of this nature.

2. Seattle Sun Tan

Seattle Sun Tan is a chain of tanning salons. They offer a variety of tanning services, including sunbed tanning and sunless spray tanning.

In the following example, the company is promoting its Black Friday sale. There are clear details about what the offer is, the eligible products, and instructions for opting out of future communications. Further enhancing the appeal of the Black Friday SMS is a simple, yet catchy graphic.

Black Friday SMS example from Seattle Sun Tan
Source: smsarchives.com

3. Pottery Barn

Founded in 1949, Pottery Barn is a well-known American home furnishings and home decor retailer.

This serves as an excellent example of using Black Friday SMS marketing to convey the extension of a sale. The message is concise and warm, creating a sense for the recipient that the promotion is tailored uniquely for them. Such an approach is effective in fostering a feeling of appreciation and importance.

Black Friday SMS example from Pottery Barn
Source: smsarchives.com

4. Lulus

Lulus is an online fashion retailer that specializes in women’s clothing, shoes, accessories, and other fashion-related items.

This company uses Black Friday SMS marketing to send reminders to its subscribers, encouraging them to purchase items with discounts ranging from 20% to 75% off. Additionally, they provide a promo code for the discount and a direct link to their shopping website.

Discount text message from Lulus
Source: smsarchives.com

5. Function of Beauty

Function of Beauty is a New York-based personalized hair care brand. Their Black Friday SMS is simple, yet quirky.

The text message makes reference to the trending internet slang phrase “understood the assignment.” There’s also a clear indication of the discount being offered, accompanied by a direct link to the website.

Fun SMS marketing by Function of Beauty
Source: smsarchives.com

SMS marketing tips for Black Friday

As per Omnisend, there was an impressive 68% increase in the number of messages sent on Black Friday in 2022.

The data above shows how important SMS is for BFCM. When used correctly, Black Friday SMS marketing can create a surge in online traffic during holiday sales.

The following tips will help you get the most out of your SMS marketing campaign.

1. Plan your Black Friday messages in advance

When planning your Black Friday SMS strategy, it’s essential to start early. This will help you take advantage of the holiday sales rush.

When strategizing your campaign, answer these questions:

  • What Black Friday deals should we offer?
  • What makes them special?
  • Who is our target audience?
  • What type of messaging will resonate with them?
  • What’s the competition doing for Black Friday?
  • How can we make our Black Friday SMS stand out?

Shoppers are looking for great deals, so make sure your Black Friday SMS offers real value. Here’s an example from SHEIN to inspire you:

Black Friday SMS example from SHEIN
Source: smsarchives.com

You can also check out these Black Friday prep tips from experts to guide you.

2. Choose what information the Black Friday SMS will carry

To maximize sales, decide beforehand what information the Black Friday SMS will carry. Make sure to highlight the discount or offer clearly in your messages and make it easy for people to take action.

Here’s an example:

“Early Black Friday Specials: Get 30% OFF our entire home appliance catalog. Click [LINK] for more information. Reply STOP to opt-out.”

Check out our Black Friday email examples to get inspiration for your campaign. 

You can use other marketing channels to provide additional information about your Black Friday sale.

Get better engagement and sales with Omnisend’s email & SMS marketing

3. Use a call-to-action (CTA)

A call-to-action (CTA) is essential for any marketing campaign, and the Black Friday SMS marketing campaign is no exception.

Omnisend research shows that Black Friday email marketing messages with two to three CTAs received the best click rates. This shows the power of CTAs, and you can achieve the same with Black Friday SMS marketing.

But to increase the chances of customers clicking on your CTA, it should be clear and specific. Here are two examples:

  • For running a Black Friday sale on your website you can use “Click here to shop our Black Friday sale.”
  • For a discount code, your CTA could be “Text BLACKFRIDAY to 12345 to receive a 20% off coupon.”

Here’s yet another example from Albee Baby. Notice how there’s a clear CTA urging recipients to ‘Shop Now’.

Text message with clear CTA
Source: smsarchives.com

4. Send a follow-up message

After you’ve sent your initial Black Friday SMS, consider following up with a second message. Your follow-up message could be:

  • A reminder of your Black Friday sale
  • A CTA to your website or landing page
  • A coupon code for people to use, etc

This is particularly important for abandoned carts.

A recent study by Kibo Commerce showed a 77.5% cart abandonment rate in the US, as shown below.

Study by Kibo Commerce

Don’t let this happen to your holiday sales. When a customer abandons a cart, send them a follow-up text. Here is an example to inspire you.

SMS example for Black Friday inspiration

The message is not too pushy. It’s more of a friendly reminder to a customer that their cart awaits when they are ready. Plus, it conveniently includes a link to help the customer navigate back easily.

Sending a follow-up text lets customers keep your brand top of mind while reminding them of your Black Friday deals. 

5. Collect phone numbers in advance

To send Black Friday SMS to your customers, you need to build a robust BCFM customer list in advance.

One way to collect phone numbers is by asking customers to sign up for your SMS marketing list on your website or landing page. 

Here’s an example by JoomlaShine:

List-building for Black Friday

The form is catchy, creates a sense of urgency and requires customers to enter their email addresses to claim an offer. You can use a similar landing page in your Black Friday SMS marketing strategy to collect customer details.

You can also use exit-intent pop-ups to collect customer information for your Black Friday weekend campaigns. Here’s an example of a popup made with Omnisend:

Exit intent popup example

You can also use a form to collect contact information from people at events or in-store. 

6. Segment your subscribers’ list

When it comes to Black Friday SMS marketing, it’s important to tailor your offers to the needs of your subscribers. 

Creating segments allows you to provide the most relevant offers to each group of subscribers. 

For example, you could segment your list by:

  • Channels such as social media platforms, SMS, email, etc.
  • Customer’s shopping behavior
  • Customer demographics and location

Here’s a YouTube video showing you a step-by-step process on how to segment your list:

7. Use MMS instead of SMS to boost engagement

MMS, or multimedia messaging service, allows you to send photos, videos, and other types of media files to recipients. 

If you need your Black Friday SMS to be visually appealing, then use MMS instead. You can create rich media content and up to 1,600 characters of text!

Here is an example of how you can get creative with MMS during Black Friday:

Black Friday MMS example

Notice how the message captures attention with a GIF? Also, it contains a CTA link for the offer, making it easy for the customer to buy.

You can maximize your SMS marketing efforts by using MMS. You’ll be surprised at how much more engagement you get!

8. Personalize your messages

Personalized messages are more likely to be read and acted upon than generic, one-size-fits-all messages. 

Approximately 63% of marketers in the US get increased conversion rates as the main benefit of marketing personalization. 

You can use the recipient’s first name or city to personalize your Black Friday SMS. The segmented lists discussed earlier, can also help you tailor your messages to your audience.

Here is an excellent example of personalization in SMS marketing to inspire you:

Template for personalization in SMS marketing

While at it, give your customers an offer that stands out from your competition – one specifically created for them. 

9. Keep it short, specific, and urgent

When it comes to SMS marketing, less is more. Keep your message short to avoid overwhelming people with too much information. 

Your Black Friday SMS should be clear and concise. Get straight to the point and include a CTA, so people know what to do next.

Be sure to communicate your promotions, products, and discounts clearly. Also, it’s essential to start promoting your Black Friday deals on time. 

According to Omnisend reports, the best time to send Black Friday emails is at the start of November. This is also the time your SMS marketing campaigns should start

Why? Because that’s the time when people will be searching for early offers. 

Create a sense of urgency by including phrases like:

  • Offer valid until midnight
  • Order before stock runs out
  • Few minutes till the sale ends!
  • Final call
  • Prices going up in 1 hour 30 minutes

Urgency triggers the fear of missing out (FOMO), often making people buy. Here’s an SMS template that you can use to create a sense of urgency.

Black Friday SMS template for FOMO

Omnisend offers an easy way to launch your Black Friday SMS marketing strategy. It also combines email, SMS, push notifications, Facebook, and Google Ads sync for better reach. 

Wondering how easy it is to send Black Friday SMS with Omnisend? Follow these four simple steps and launch your SMS marketing program today!

Ready to boost your Black Friday sales?

Now that you know the best tips for sending SMS messages, it’s time to get started. The dynamic duo of email and SMS campaigns can be your winning strategy for Black Friday and beyond. 

Use the Black Friday SMS templates and examples we provided to run a successful SMS marketing campaign

Segment your subscribers’ list to provide the most relevant offers during BFCM. And, don’t forget to use personalized messages to make your texts more engaging. 

With these tips, you’ll create messages to boost sales and stand out from the competition.

Put your Black Friday marketing on autopilot with Omnisend’s automated SMS marketing
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.