Buy with Prime + Omnisend: boost your sales

Reading Time: 5 minutes

If you’ve heard that Buy with Prime is only for products on Amazon, you’ve been misinformed.

U.S.-based businesses can now extend Amazon Prime benefits to their online stores. The advantages include an enhanced customer experience and increased sales.

Additionally, online store owners can further boost sales through email marketing automation.

Merchants who have subscribed to the Buy with Prime program can now link it to Omnisend to seamlessly automate email marketing efforts. This enables you to efficiently engage and reclaim potential buyers, leading to an additional boost in sales.

This article will help you understand how linking email marketing automation with Buy with Prime can lead to enhanced revenue.

Let’s get started.

What is Buy with Prime?

Buy with Prime is a feature provided by Amazon. Currently, it’s only available to Prime members in the U.S.

Using their Prime benefits, these members can shop directly from participating online stores.

They just need to look for the “Buy with Prime” button when shopping at eligible online stores. This button is typically located on each product page, for a seamless shopping experience.

Here are some of the benefits for consumers:

• The convenience of tracking Buy with Prime orders on both Amazon.com and the mobile app
• 24/7 live chat for Buy with Prime orders
• A familiar Prime returns process for eligible items purchased on brands’ sites

When something benefits consumers, it inherently benefits businesses too. Amazon Buy with Prime allows businesses not just to boost sales, but also save time.

Here’s how:

• The Buy with Prime button on your DTC site builds trust and familiarity with shoppers
• You can rely on Amazon for payment handling, processing, storage, packing, delivery, and returns
• Gain access to customer order details. This fosters relationships through enhanced customer service, targeted marketing, and promotions

Naturally, businesses are charged fees by Amazon to cover expenses like product storage, order fulfillment, and shipping. Despite these costs, you may find the associated benefits well worth the investment.

How Buy with Prime helps with email marketing automation

There’s no doubt that Buy with Prime enhances the customer shopping experience.

Nevertheless, cart abandonment remains a possibility. Plus, you have the potential to increase sales by delivering targeted messages to the right person at the right time. This is precisely where automated email marketing plays a crucial role.

In essence, automation performs tasks automatically, streamlining operations, saving time, and boosting efficiency. Fortunately, this can be easily implemented with Buy with Prime.

Omnisend seamlessly connects with Amazon Buy with Prime. This ensures that data is automatically synchronized from Buy with Prime to Omnisend—including order information, abandoned carts, and more.

Let’s look at how integrating Buy with Prime and Omnisend can enhance automation:

1. Segmentation

You can utilize data from Buy with Prime to create segmented lists on Omnisend. These could be based on customer preferences, purchase history, and behaviors. This allows for targeted and more effective email marketing campaigns.

2. Abandoned cart recovery

Data from Buy with Prime can be used to implement abandoned cart recovery email campaigns. This way, you can remind customers of their incomplete purchases, encouraging them to return to the checkout.

3. Promotional campaigns

You can design targeted marketing campaigns using customer order information. Tailor promotions, discounts, and recommendations based on individual preferences and buying patterns.

For instance, offer special discounts on related products based on a customer’s previous purchases. This is a great way to encourage cross-selling.

4. Customer onboarding

As marketers, we understand the significance of first impressions. With Buy with Prime insights, you can create automated onboarding emails for new customers.

Introduce them to your brand, guide them through purchases, and highlight key benefits for an enhanced experience.

How to integrate Buy with Prime with Omnisend

Omnisend has a specialized app that seamlessly integrates the email marketing platform with Buy with Prime. Powered by Alloy automation, this app enables the merging of robust email marketing with a premium shopping experience.

The simplicity of the process allows you to connect Omnisend to Buy with Prime effortlessly in just a few steps. First, ensure you have active Buy with Prime, Omnisend, and Alloy accounts.

Now, let’s dive into the setup process step by step:

Step 1: Visit your Buy with Prime Amazon account and log in. Once logged in, go to the Marketplace tab. Look for Omnisend among the apps or open the Omnisend Marketplace page.

Step 2: On the Omnisend Marketplace page, click the ‘Add App’ button.

Step 3: Authorize access for Alloy to sync data from your Buy with Prime account.

Step 4: Authorization might take a minute, after which you’ll be redirected to your Alloy account. Log in, then enable the integration if Alloy and Omnisend aren’t connected.

Step 5: Next, you need to get an API key from Omnisend. Click ‘Get your Credentials’ as seen in the image above. Then, go to the Buy with Prime page in the Omnisend App Market. Click ‘Connect now.’ Copy the generated API key.

Step 6: Return to Alloy and paste the API key into the corresponding field. Click ‘Validate.’

Step 7: Once validated, choose the Omnisend account you just connected. Click ‘Proceed.’

Step 8: Determine the time delay before the abandoned Buy with Prime checkout is sent to Omnisend. Set the delay for the first abandoned checkout email (this can be anything from one minute to several weeks).

Step 9: Click ‘Finish’ on Alloy’s end to activate the integration. Alloy will close.

Step 10: Go back to the Marketplace page. Check the box to finish completing all steps and click ‘Confirm.’

That’s it. The integration is now successfully enabled.

You can move on to setting up automation workflows in Omnisend. This empowers you to enhance segmentation, personalize communication, automate processes, and ultimately, increase sales.

Wrap up

Amazon Buy with Prime is a great way for businesses to enhance customer satisfaction and trust. It also reduces merchants’ workload, allowing them to concentrate on more crucial responsibilities.

What’s even better, linking Omnisend with Buy with Prime opens up new horizons for business growth.

From personalized recommendations to recovering abandoned carts, this duo ensures your audience is engaged.