Cyber Monday advertising: 7 examples & best practices

If you want to maximize revenue for one of the biggest sales events of the year, Cyber Monday advertising is a must. Some brands lean into the heaviest discounts their margins allow; others try bundles and early access, and there’s no reason you can’t use multiple tactics.

We’ve scoured the web for the best Cyber Monday ads and put together a handy list of best practices to help you along the way. Our guide below includes everything from building your waiting list early and promoting product bundles to creating a sense of urgency and engaging customers who missed your Cyber Monday deals.

When to launch Cyber Monday ads

Let’s start with one of the most common queries: When should you launch ads for Cyber Monday? There are a few different stages to consider:

• Four weeks before Cyber Monday: Start planning your Cyber Monday ad campaigns and promotions. Research trends and analyze data from previous years, then outline your strategy.
• Two or three weeks before: Create and finalize your ad creatives, copy, and offers. Get them reviewed and approved with plenty of time to spare.
• One week before: Launch your Cyber Monday ad campaigns across various platforms, such as social media, search engines, and display ads. Ensure everything is properly tracked and tested.
• On the day: On Cyber Monday, monitor your campaigns closely and make adjustments as needed. Be ready to scale up successful ads to maximize your exposure.

You can also save the Cyber Monday illustration below to your device for reference:

01 · 4 weeks out · Plan: Research bestsellers, peak times, and repeatable offers

02 · 2–3 weeks out · Build: Create and approve creative, copy, and landing pages

03 · 1 week out · Warm up: Launch early to build audiences and test tracking

04 · On the day · Scale: Monitor hourly and put budget behind the winners

Cyber Monday ads: Examples

1. Make the sale your own

Chubbies’ TikTok ad renames Cyber to “Thighber” for on-brand messaging, and cycles through videos with text overlays explaining why customers should shop with them. Owning the sale is a tactic you can use to stand out.

Key takeaways

Personality in your ads differentiates your brand and creates desirability in your customer experience. Chubbies knows that its customers respond to humor: Do yours? Consider how your ads can be on-brand and speak to your audience.

2. Show the product’s original and sale price

Allbirds crosses out the original price in its Cyber Monday ad next to the sale price for its Tree Runner shoes. You can do the same to show tangible savings and satisfy the 68% of U.S. consumers who say discounts are their top priority.

Key takeaways

Your customers are sensitive to pricing. Percentages work well for sitewide sales, but can appear generic and less substantial than tangible savings on products, especially when prices drop from three digits to two as in Allbirds’ case.

3. Focus on the message

MeUndies doesn’t confuse anyone in its ad. The message is clear: customers get 40% off sitewide during Cyber Monday, in an offer that’s repeated six times (once in the ad text, three in the ad’s image, twice in the ad link’s anchor).

Key takeaways

You don’t need a lengthy social media ad for Cyber Monday. A one-liner with an image that attracts attention is enough to get traffic to your landing pages. Make your image as bold as it can be, and put the savings front and center. 

4. Promote a product bundle

Lancôme uses product bundles for Cyber Monday and promotes its luxurious beauty box at a special price. The choice to promote its Holiday Beauty Box allows it to capitalize on festive hype and attract gift buyers who are thinking ahead.

Key takeaways

Ramp up your bundle’s value proposition. Lancôme’s offer of $542 worth of products for $75 is enticing. Can you do something similar? Also, make it clear that your bundle offer won’t last; limited-time offers were a top motivator for 33% of U.S. consumers during BFCM 2025.

5. Create a sense of urgency

Yolaness makes good use of urgency, putting the time limits of its sale in the first sentence customers read. “Only 48 Hours left,” “Don’t delay,” and “while you still can” are also peppered throughout the copy to remind customers that the offer won’t last forever.

Key takeaways

Deal hunters and hesitant buyers respond well to urgency tactics because they don’t want to miss out. Your ad’s job is to convey that time limitation. Write how long your sale lasts as one of the first things in your copy, and echo it in your ad’s media.

6. Go big on details

Georgiemane knows that customers don’t like uncertainty around deals and offers. Its Cyber Monday ad mitigates those issues by including the code, percentage discount, time limitation, product benefits, and a money-back guarantee in one creative.

Key takeaways

Packing as much information as possible into your ads appeals to shoppers who want transparency in their customer experience. Make a list of what your customers expect, such as prices and time limitations, and write your creative to tick those boxes.

7. Engage shoppers who missed the deals

Baker Drivetrain generates additional sales in the days after Cyber Monday, targeting customers who were either too hesitant or didn’t see the offers. The ad below offers 25% off selected products in the aftermath of the sale.

Key takeaways

The revenue train doesn’t need to stop at Cyber Monday; you can re-retarget customers and cross-sell to those who purchased in the days and weeks afterward. Offer a worthwhile discount to overcome spending fatigue from the event.

Best practices for Cyber Monday ads

1. Combine ads and email

Ads reach your customers at the top of the funnel, pulling cold audiences to your store and re-engaging known ones. Email is your owned channel in the mix; it reaches marketing opt-ins who are highly receptive to your Cyber Monday offers.

The two channels are standalone but work together to generate revenue. A Facebook ad click can lead to a welcome sign-up and a purchase. Likewise, subscribers who click links in your emails can enter an Omnisend segment that syncs to Facebook for retargeting.

There are more ways to combine email and ads. You can match your email sends to your ad campaigns, using the same content, offers, and timing so that customers are more likely to see your Cyber Monday deals and make purchases.

Automation works in your favor here; as your ads run, your cart and browse abandonment, welcome, and cross-sell emails can recover and capture additional revenue. Automated emails generated 30% of revenue from 2% of sends in 2025.

2. Plan and prepare

Planning your Cyber Monday advertising campaign well in advance gives you time to ensure everything is ready to run smoothly on the big day.

Here are three key steps to any plan:

• Set clear objectives: Define what you want to achieve, whether it’s increased sales, brand awareness, or new customer acquisition
• Develop a timeline: Set deadlines for creating and reviewing content and schedule when each part of your campaign will go live
• Allocate a budget: Decide how much to spend on different channels like social media, email, and paid ads

3. Use creative and appealing visuals

Ads are interruption-based on social media and in search, but you can’t rely solely on their algorithms for clicks. Your images and other media need to stand out, be that because they’re bold, animated (as a GIF), or repetitive, as is the case with MeUndies’ 40% off image.

Here are some best practices when it comes to visuals:

• Use lifestyle photography: Show your products in use, not just on a white background, so the ad feels relatable rather than staged
• Optimize for mobile viewing: Given the surge in mobile shopping during the holidays, make sure your visual assets are optimized. Square and vertical images work better than horizontal ones on small screens.
• Maintain brand consistency: Ensure your Cyber Monday visuals align with your overall brand identity and design guidelines for customer familiarity.

4. Add videos to your marketing

Videos can appear in your social media ads with auto-play, and as static elements in your emails via embedded thumbnails and links.

There are a few different ways you can use video for Cyber Monday:

• Tease products and bundles. Offer an early look at what’s going to be on sale.
• Show products in use. Publish demos and reviews, produced by you or customers.
• Add influencer testimonials. Get them to say they love your product or use it all the time.

Edit your videos for the channel they’re on; under 30 seconds for TikTok and YouTube Shorts, with on-brand thumbnails and previews when appropriate.

5. Optimize product pages

Product listings will be your primary landing pages on Cyber Monday from all the ads and emails your customers click. 

Here’s how to optimize them for maximum sales:

• Cross out prices. Show the original and the sale price at the top of your product listing.
• Add a countdown timer or time element. Such as a block below the price with the words “Cyber Monday sale: Save $20 on this bundle until (date).”
• Place social proof above the add-to-cart button. A written review with a star rating or a star rating review count are good options.
• Stack your service benefits. Free delivery, 30-day returns, warranty period, customer support types, etc. Add these above the add-to-cart button.
• Add payment icons below the add-to-cart button. Apple Pay, Google Pay, PayPal, Mastercard, Visa, and others. These make your store feel trustworthy.
• Write detailed descriptions. Cover everything your customer needs to know to buy from one piece of content, rather than having them look elsewhere.
• Split your product content into tabs. Move specifications and instructions into separate collapsible elements to prevent information overload.

Summary

Cyber Monday could be a boon for your store with proper planning. Four weeks out is the minimum we recommend. It gives you time to map your channels, audience, content, and plan for the post-event sales that contribute additional revenue.

Much of what you do for Cyber Monday will be around offers: Bundles, discounts, and so on. Transparent terms give your ads credibility, and urgency tactics will encourage even the most hesitant shoppers to check out.

It’s also worth designing consistent on-brand visuals for your cross-channel marketing. Customers will then see the same creative wherever they’re browsing and recognize your brand, which can lead to more sales over the period.