Constant Contact pricing: What you need to know [review 2025]

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With countless email marketing platforms to choose from in 2025, considering Constant Contact pricing for its features is necessary before you signup for it.

As competitors like Mailchimp and Brevo offer similar features, understanding Constant Contact’s pricing can make a difference, regardless of your business size.

One of the longest-standing players, Constant Contact has evolved from a basic email tool to a comprehensive marketing solution, offering everything from email campaigns to advanced automation and ecommerce integration. However, the cost may not justify the value for some users, especially if you end up paying for unused features.

This review evaluates Constant Contact’s pricing tiers and plans, compares them to industry standards, and examines the value of its offerings to help you make an informed decision.

Constant Contact pricing: A quick overview

The first question that pops up right when you see the tool is probably, “Is Constant Contact free?”

Well, Constant Contact doesn’t offer a free plan, but it offers a 30-day free trial. This allows users to test the platform’s features to see if they fit before committing.

So, how much does Constant Contact cost beyond the basics? The answer depends on the number of contacts you manage and the emails you send. The pricing structure is tiered, with plans starting at $12/month for up to 500 contacts, all the way to custom pricing for Constant Contact lists of 50K+ contacts. 

Constant Contact offers three main pricing tiers:

• Lite: Starting at $12/month
• Standard: Starting at $35/month
• Premium: Starting at $80/month

Here’s a simplified pricing table for an idea of how Constant Contact pricing scales with list size:

Contacts	Lite (/month)	Standard (/month)	Premium (/month)
0-500	$12	$35	$80
1,001-2,500	$50	$75	$150
5,001-10,000	$120	$160	$275
20,001-25,000	$280	$310	$425
50,000+	Custom	Custom	Custom

Each tier has different features, with higher tiers offering advanced capabilities like custom automation, segmentation, and A/B testing. A 30-day money-back guarantee provides a risk-free opportunity for users to see if Constant Contact’s costs are worth it for the features included.

Nonprofit organizations are given 20% discounts if they prepay six months in advance. To unlock a 30% discount on Constant Contact nonprofit pricing, qualifying organizations must prepay 12 months in advance.

Constant Contact email marketing pricing operates on a “send allowance” system. This means there’s a limit on the maximum number of emails you can send per month across Constant Contact plans: 

• Lite: 10x your number of contacts
• Standard: 12x your number of contacts
• Premium: 24x your number of contacts

If you exceed this limit, you’ll incur overage fees charged at $0.002 per email.

Automated emails, such as welcome messages and abandoned cart reminders, are excluded from the email send allowance and overage fee calculation. The allowance only covers pre-scheduled campaigns, such as automatic resend to non-openers.

Additional costs:

• Overage fee: $0.002/email over the plan’s monthly send allowance. Automated emails are excluded from this fee.

Constant Contact: Cost for different businesses

Let’s examine a few typical scenarios to better understand how Constant Contact plans and pricing work for different business sizes. 

The table below illustrates how much businesses might pay based on their contact list size and chosen plan. To demonstrate how average fees impact the total cost, we’ve included the cost if they exceed their monthly send allowance by 1,000 emails.

Business	Contacts	Lite plan	Standard plan	Premium plan	Cost with 1,000 extra sends
Small ecommerce store	300	$12/month	$35/month	$80/month	– Lite: $14 ($12 + $2)  – Standard: $37 ($35 + $2) – Premium: $82 ($80 + $2)
Mid-sized ecommerce store	2,000	N/A	$75/month	$150/month	– Standard: $77 ($75 + $2) – Premium: $152 ($150 + $2)
Mid-sized SaaS business	8,000	N/A	$160/month	$275/month	– Standard: $162 ($160 + $2) – Premium: $277 ($275 + $2)
Large ecommerce business	42,000	N/A	$430/month	$545/month	– Standard: $432 ($430 + $2) – Premium: $547 ($545 + $2)
Large international nonprofit	52,000	N/A	Custom Pricing	Custom Pricing	Custom + $2

Constant Contact pricing vs major competitors

When evaluating email marketing platforms, you must see how Constant Contact pricing plans compare against major competitors. 

The table below provides a side-by-side comparison of Constant Contact, Omnisend, and Klaviyo, highlighting their pricing structures:

Price	Constant Contact	Omnisend	Klaviyo
Free plan	No	Yes, up to 250 contacts	Yes, up to 250 contacts
Basic (Lite) plan	$12/month	–	–
Standard plan	$35/month	$16/month	$20/month
Pro (Premium) plan	$80/month	$59/month	$35/month
Discount for nonprofits	Yes (20% and 30%)	No	No
Prepay subscription discount	Yes (10% and 15%)	No	No

It’s essential to not just look at how much Constant Contact costs but also evaluate the cost against its alternatives. 

While Constant Contact offers competitive pricing, particularly for nonprofits, other platforms like Omnisend provide considerably more budget-friendly options for ecommerce businesses. These include a free plan for small businesses just starting.

Constant Contact pricing plans: A deep dive

In this section, we’ll take a closer look at the three pricing plans offered by Constant Contact: Lite, Standard, and Premium. 

Each plan is designed to meet different business needs. Therefore, we’ll break down who they’re best for, what features they include, and what you should consider before choosing a plan.

Lite plan

Best for: Freelancers, solopreneurs, and small businesses with limited email marketing needs

The Constant Contact Lite plan is an entry-level option designed for those who don’t require extensive marketing automation. 

For just $12/month, you can send emails to up to 500 contacts and access essential email marketing features. This makes the Lite plan an attractive choice for those just starting their digital marketing journey. 

While it offers essential tools to get started, the limitations in storage (1GB) and user access (only one user) reflect its focus on smaller-scale operations.

This plan is ideal for individuals or small businesses looking to maximize their email marketing efforts without advanced features like SMS marketing or complex automation. 

After all, it provides a solid foundation for effective email marketing campaigns. The plan offers access to enough tools to create professional-looking emails and track basic performance metrics.

Key features of the Lite plan

• Basic contact segmentation
• Drag-and-drop email template builder
• Mobile app for on-the-go management
• Social media marketing and reporting
• BrandKit for consistent branding
• AI content recommendations
• Automated welcome email
• 1GB file storage

Pros and cons of the Lite plan 

Pros	Cons
Affordable starting price	Limited to one user
User-friendly email builder	Lacks advanced automation capabilities
Includes social media tools	No A/B testing feature
AI-powered content suggestions	Basic contact management only
Good for beginners in email marketing	May become limiting as business grows

The Constant Contact rates for the Lite plan are a cost-effective entry point for those new to email marketing. However, its limited automation and testing features mean that growing businesses may soon need to upgrade to a more comprehensive plan. 

Standard plan

Best for: Small to medium-sized businesses that require more robust automation and segmentation tools

A step up from the Lite plan, Constant Contact’s Standard plan offers enhanced marketing features for the starting price of $35/month. It’s ideal for businesses looking to elevate their marketing strategy beyond basic email campaigns.

With this mid-tier option, businesses with growing needs can access more sophisticated tools to optimize their email marketing strategies. They can leverage data-driven insights, automate marketing processes, and engage customers across different platforms with multi-channel campaigns.

The Standard plan’s advanced segmentation, A/B testing, and automation features enable marketers to create more targeted, personalized campaigns. As a result, businesses see significantly improved engagement and conversion rates. 

You can segment contacts based on various criteria and test different subject lines to optimize your marketing campaigns for efficiency and effectiveness. Meanwhile, pre-built email/SMS workflows and automation capabilities help save time and effort by automating tasks like sending welcome emails and abandoned cart reminders. 

Key features of the Standard plan

• A/B testing for subject lines
• Advanced contact segmentation
• Automated email resending to non-openers
• Automation path templates (pre-built email and SMS workflows)
• Subject line personalization and AI-powered recommendations
• Enhanced reporting and analytics
• Multichannel campaign builder
• Social media ads manager

Pros and cons of the Standard plan

Pros	Cons
Multichannel marketing tools	Limited to three users
Comprehensive automation capabilities	Lacks Google Ad Manager integration
Advanced segmentation for targeted campaigns	No custom automation paths
A/B testing for optimizing campaigns	Limited contact activity segmentation
Improved analytics and reporting	Somewhat basic analytics and reporting

The Constant Contact fees for the Standard plan reflect its enhanced feature set. It offers significantly more value for businesses ready to take their marketing to the next level. Still, users should consider whether they need all the advanced features before committing to this higher-tier plan.

Premium plan

Best for: Large businesses and enterprises requiring advanced marketing tools, unlimited users, and extensive storage capacity

The Premium plan, starting at $80/month for up to 500 contacts, is the most comprehensive offering in Constant Contact’s lineup. This top-tier plan is designed for businesses with complex marketing needs, multiple team members, and a desire for advanced features like Facebook and Google Ads integration and SEO tools.

It’s ideal for organizations looking to maximize their digital marketing efforts across multiple channels. With 25 GB of storage (compared to 10 GB for Standard and 1 GB for Lite), it’s perfect for businesses with extensive media libraries or those running large-scale campaigns.

The Premium plan’s unlimited user accounts make it an excellent choice for agencies or large marketing teams that need collaborative tools and shared resources. 

It’s also an excellent choice for companies that want to dive deep into data-driven marketing to increase the effectiveness of their campaigns. This is due to features like advanced segmentation and retargeting ads. 

Key features of the Premium plan

• Up to 25 GB of file storage
• Unlimited user accounts 
• Google Ad Manager integration
• Advanced segmentation capabilities
• Advanced reporting and analytics
• SEO recommendations and tools
• Custom automation paths
• Priority customer support

Pros and cons of the Premium plan 

Pros	Cons
Comprehensive marketing suite	Highest Constant Contact email pricing
Unlimited users for team collaboration	Steep learning curve for some features
Advanced segmentation and automation	Significant price jump from Standard plan
Google and FB Ads and SEO integration	Overkill for small businesses

The Premium plan represents the pinnacle of Constant Contact’s offerings, with a cost reflecting its extensive feature set. Leveraged effectively, these Constant Contact services can provide significant value and potentially strong ROI despite the higher cost.

Which Constant Contact plan should you choose?

Choosing the right Constant Contact plan depends on your business needs, list size, and marketing goals. 

If you’re a freelancer or a solopreneur with a small contact list, the Lite plan, starting at $12/month, offers a cost-effective solution with essential email marketing features. 

For small to medium-sized businesses looking to automate campaigns and segment their lists, the Standard plan, starting at $35/month, provides a robust toolkit. 

Lastly, the Premium plan, priced at $80/month, is ideal for large organizations or those needing extensive capabilities like Google Ad Manager and unlimited user access. Remember, Constant Contact pricing for nonprofits includes special discounts. 

Consider your growth trajectory and marketing needs when deciding. 

Summary

In this article, we’ve explored Constant Contact pricing in depth, from its tiered structure to comparisons with notable competitors.

We’ve answered the question, “How much is Constant Contact?” particularly in light of different business sizes and needs while including special considerations like nonprofit pricing. 

While Constant Contact offers a solid range of email marketing features, businesses with a strong focus on ecommerce might find alternative platforms like Omnisend more suitable.

For this reason, it’s crucial to evaluate not just pricing but also how well the tool aligns with your specific business needs and growth goals.