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When it comes to email marketing, is Constant Contact still at the top?
Well, not quite.
Even though it’s a relatively good tool, many marketers are dissatisfied with Constant Contact’s pricing, outdated email templates, and limited campaign automations.
If you’re one of them, you’re in the right place. In this post, you’ll find quality Constant Contact alternatives with better pricing, free plans, stylish templates, superior support, and better overall value.
Serving as both a great Constant Contact alternative and an exceptional email marketing platform, Omnisend constantly proves that high prices are not a requirement for email marketing. With superior pre-made email templates, easy-to-build popups & signup forms, a more robust landing page builder, and more granular list management features, Omnisend offers plenty to marketers looking for alternatives to Constant Contact.
Unlike Constant Contact, Omnisend offers some of the deepest marketing automation features on the market, including post-purchase, product, and browse abandonment, as well as re-activation and back-in-stock workflows, along with a list cleaning feature for better deliverability.
Omnisend was explicitly built for ecommerce brands. Unlike Constant Contact, Omnisend offers a comprehensive feature set that is suited for both small and already established ecommerce businesses. For four years in a row, Omnisend was noted one of the most user-friendly email marketing platforms. On top of being easy to use, it offers cutting-edge marketing automation features and advanced segmentation features that are critical for growth-focused ecommerce merchants. This means that Omnisend is flexible enough for businesses of all sizes and stages of growth.
Another popular Constant Contact alternative, HubSpot is an adaptable marketing platform. HubSpot, makers of inbound marketing, sales, customer service, and CRM software, recently launched a powerful email marketing product.
Not only is it an easy-to-use email marketing platform, but it also boasts impressive deliverability, and of course, native integration with all other HubSpot products (as well as hundreds of other popular marketing tools).
In addition, the marketing platform’s tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization. Basic reporting comes with the free version, and paid versions have even more robust behavioral analytics.
In addition to email marketing, HubSpot offers better automations, forms, popups, ad management features, chatbots, and a free CRM. On top of all that, its email builder is easier to use and more customizable, making it an overall better choice for seasoned email marketers.
ActiveCampaign is an excellent Constant Contact alternative for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort.
ActiveCampaign also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, as another viable Constant Contact alternative, it manages to integrate seamlessly with a variety of communication channels.
The main advantages of ActiveCampaign over Constant Contact include more extensive list management tools, advanced automation workflows, and CRM features. However, all these perks come with a heftier price tag, with a short 14-day trial version and no free plan on the table. This makes ActiveCampaign an excellent choice for veteran marketers with a bigger budget.
GetResponse has everything you’d expect from a decent Constant Contact alternative, serving as an advanced email marketing tool. It has a host of attractive templates for emails, email capture forms, and landing pages. But, where it excels is in its scalable workflows that are fully customizable using its drag-and-drop builder. GetResponse also provides webinar marketing solutions and conversion funnels.
GetResponse offers multiple tools Constant Contact does not, including a workflow builder, conversion funnels, and webinar registration forms. These advantages alone make it a better alternative to Constant Contact, especially if you’re running an ecommerce store.
While ConvertKit was explicitly made with the blogger and content creator in mind, it has all the basics to act as a Constant Contact alternative that can support an ecommerce operation. As an email service provider, it has customizable signup forms and allows for unlimited email send-outs. It also has a visual builder for automations. Additionally, it supports direct integration with over 70 apps and even more through its API.
While we wouldn’t put ConvertKit on the top of this alternatives list, we’d still recommend it over Constant Contact. This is particularly true for bloggers and creatives, as well as beginner marketers who are looking to dabble in email automation. With that said, ConvertKit is not the most affordable option out there.
The following prices are applicable when paid annually:
Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads.
As a Constant Contact alternative, Mailchimp also has basic automation options. Additionally, it has features that help you segment your audience, some good email templates, and test a variety of messages.
Mailchimp is a great platform for email marketing beginners not only because of its ease of use, but also for its exceptionally generous free plan. This, combined with a decent feature set that includes forms, automations, robust reporting tools, and hundreds of integrations, makes Mailchimp one of the better alternatives to Constant Contact.
It also has a Pay-per-Use option that allows you to pre-pay at least $150 in exchange for 5,000 email credits. The more email credits you buy, the lower the price per email.
Sendinblue was previously considered one of the most basic email marketing platforms. But it has quickly evolved into one of the most worthy Constant Contact alternatives. Not only does it now have more marketing channels to work with (email, SMS, and chat), but it also has several advanced features that help you target, segment, and convert more efficiently.
Additionally, it has advanced tracking and reporting features to help you continuously improve your campaign’s performance. All in all, not bad as a Constant Contact competitor.
Unlike Constant Contact, Sendinblue offers powerful marketing automation features and advanced tracking reports, along with additional channels like SMS and chat. Plus, you get a free plan for up to 300 daily email sends. If you’re looking for an affordable alternative to Constant Contact that simply gets the job done, Sendinblue is a great option.
MailerLite is an email marketing platform well-known for its simplicity and ease of use. It has an incredibly easy-to-use email builder, with additional features like surveys, a website builder, and a decent set of pre-built automation workflows making it a solid choice for businesses just starting out with email marketing.
MailerLite is a more affordable, easier-to-use, and more user-friendly Constant Contact alternative. Its automation workflow builder is less extensive and in-depth than Omnisend’s it has all the basics like abandoned cart, welcome and post-purchase emails covered. Plus, MailerLite’s generous free plan makes it an excellent choice for bloggers and small businesses.
Available in nine languages and present in 15 countries around the world, Benchmark Email is a Constant Contact competitor geared towards small businesses and nonprofits.
Benchmark offers a visual email builder with modern-looking email templates, as well as basic automations like welcome emails and abandoned cart series. A drag-and-drop website builder is available as well, with custom links that allow you to publish your landing pages to your own subdomain.
If you’re a non-profit organization with basic email marketing needs, Benchmark Email is a much simpler (yet more powerful) and more affordable alternative to Constant Contact. You get better features like visual email, website, and automation builders, along with better-looking templates and customer surveys, all for a better price. Simple as that.