11 Constant Contact alternatives and competitors in 2024

Alternatives to Constant Contact: Comparison

Constant Contact pros and cons

Before we proceed with Constant Contact alternatives, let’s first take a quick look at what this tool brings to the table.

Pros

• Easy-to-use interface for beginners
• Reliable email deliverability rates
• Built-in event management tools
• Comprehensive customer channels
• Large selection of customizable email templates

Cons

• Limited automation capabilities
• Some email templates feel outdated
• Pricing can be high for larger email lists

Why consider Constant Contact competitors?

While Constant Contact has its strengths, you might find yourself needing more comprehensive tools for email marketing.

According to Statista, the number of global email users is projected to grow to 4.6 billion by 2025. This increasing user base makes it crucial to choose an email marketing platform that will help you stand out in crowded inboxes.

Moreover, a 2023 report by Omnisend revealed that automated emails make up 31.5% of all email orders while representing only 1.8% of total sends. This highlights the importance of robust automation capabilities — an area where many Constant Contact alternatives excel.

When you explore Constant Contact alternatives, you’re opening doors to more advanced features and better pricing models.

Whether you’re looking for more powerful automation, sleeker templates, or better value for your growing list, there’s likely a Constant Contact competitor out there that fits the bill.

1. Omnisend

• Pricing: Starts at $16/month
• Best for: Ecommerce businesses
• Review rating (G2): 4.6/5

Serving as both a great Constant Contact alternative and an exceptional email marketing platform, Omnisend constantly proves that high prices are not a requirement for email marketing. With superior pre-made email templates, easy-to-build popups, and signup forms, a more robust landing page builder, and more granular list management features, Omnisend offers plenty to marketers looking for alternatives to Constant Contact.

Unlike Constant Contact, Omnisend offers some of the deepest marketing automation features on the market, including post-purchase, product, and browse abandonment, as well as re-activation and back-in-stock workflows, along with a list cleaning feature for better deliverability.

Best features

• Omnichannel integration: Apart from email and SMS, you’ll be able to use push notifications. It also integrates well with Facebook Custom Audiences and Google Customer Match
• Advanced automation workflows: Omnisend has pre-built automation workflows explicitly designed for ecommerce businesses
• Cutting-edge email capture forms: Dynamic forms help boost subscription rates, and the ability to add fields enables you to gather more data
• Smart targeting and segmentation: Omnisend helps you create detailed customer profiles so you can always send out remarkably personalized messages
• Intuitive content editor: There are plenty of customizable templates to choose from, and the drag-and-drop interface is so easy to use

Pros

• Seamless omnichannel marketing integration (email, SMS, and push notifications)
• AI-powered product recommendations for higher conversions
• Advanced automation workflows built specifically for ecommerce businesses
• Real-time campaign performance monitoring with actionable insights

Cons

• Limited functionality for non-ecommerce businesses
• Steeper learning curve for using advanced features effectively
• Higher pricing tiers may be prohibitive for smaller businesses with large lists

Pricing

• Free: You’ll be able to explore all of Omnisend’s features (emails, SMS, push notifications, popups, segmentation, analytics, and more), send up to 500 emails and push notifications, plus 60 SMS per month, and enjoy award-winning 24/7 customer support, all at no cost
• Standard: Starting at $16 per month, you get everything in the free plan plus unlimited web push notifications, a customer success manager, and 24/7 support
• Pro: From $59 per month, you can send unlimited emails and push notifications and get advanced reporting features, a dedicated Customer Success Manager, priority 24/7 support, and free SMS credits equal to the price of your plan

Omnisend vs. Constant Contact

Among the various competitors to Constant Contact, Omnisend stands out for its ecommerce-specific features. Unlike Constant Contact, Omnisend offers a comprehensive feature set that is suited for both small and already established ecommerce businesses.

For four years in a row, Omnisend was noted as one of the most user-friendly email marketing platforms.

On top of being easy to use, it offers cutting-edge marketing automation features and advanced segmentation features that are critical for growth-focused ecommerce merchants. This means that Omnisend is flexible enough for businesses of all sizes and stages of growth.

Further reading: Want to learn more about the differences between Omnisend and Constant Contact? Check out this in-depth article: Omnisend vs. Constant: Comprehensive comparison [2024].

2. HubSpot Email Marketing

• Pricing: Starts at $20/month
• Best for: Businesses needing integrated CRM and marketing tools
• Review rating (G2): 4.4/5

Another popular Constant Contact alternative is HubSpot, an adaptable marketing platform. HubSpot, makers of inbound marketing, sales, customer service, and CRM software, recently launched a powerful email marketing product.

Not only is it an easy-to-use email marketing platform, but it also boasts impressive deliverability, and of course, native integration with all other HubSpot products (as well as hundreds of other popular marketing tools).

In addition, the marketing platform’s tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization. Basic reporting comes with the free version, and paid versions have even more robust behavioral analytics.

Best features

• Ease of use: One of the best parts of HubSpot’s email tool is its ease of use. The tool features a handy drag-and-drop visual editor, well-designed templates to get you up and running immediately as well as easy-to-customize features
• Free CRM integration: The other thing we like most about this email tool is that it comes natively integrated with HubSpot’s free-forever CRM (unlimited contacts). This allows you to store all of your contact information in one place, from email campaigns to sales outreach and customer support
• A/B testing capabilities: The tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization

Pros

• Seamless integration with HubSpot’s comprehensive marketing suite
• Powerful lead scoring and nurturing capabilities
• Intuitive interface suitable for both beginners and advanced users
• Extensive template library with mobile-responsive designs

Cons

• Higher price point compared to some competitors
• Can be overwhelming for users who only need basic email features
• Limited customization options in lower-tier plans

Pricing

As one of the leading competitors to Constant Contact, HubSpot offers a more comprehensive marketing suite.

• Free Tools: Includes up to 2,000 email sends monthly and 1,000 static list segmentations, and also comes with basic email marketing and CRM features
• Marketing Hub Starter: Starts at $20/month/user, features 1,000 custom properties per object and up to 10 automated actions
• Marketing Hub Professional: Starts at $890/month and includes three seats, also comes with unlimited actions, omnichannel marketing automation, and up to 100 inboxes

HubSpot vs. Constant Contact

In addition to email marketing, HubSpot offers better automations, forms, popups, ad management features, chatbots, and a free CRM. On top of all that, its email builder is easier to use and more customizable, making it an overall better choice for seasoned email marketers.

3. ActiveCampaign

• Pricing: Starts at $15/month
• Best for: Businesses focused on marketing automation and CRM
• Review rating (G2): 4.5/5

ActiveCampaign is an excellent Constant Contact alternative for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort.

ActiveCampaign also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, as another viable Constant Contact alternative, it manages to integrate seamlessly with a variety of communication channels.

Best features

• Custom workflows: Automation workflows are customizable in great detail using a simple drag-and-drop interface
• CRM sales automation: You can set triggers to notify your sales team and create new tasks like reaching out to an interested customer. You can also set workflows to nurture leads automatically
• Detailed segmentation: Wide variety of segmentation options are available, allowing for more personalized communication
• Lead scoring: Tells you how each contact has interacted with your business and how likely they are to make a purchase
• Channel integration: Apart from email, it allows you to combine SMS, Facebook Custom Audiences, and in-site messaging

Pros

• Highly customizable automation workflows for complex marketing strategies
• Robust CRM functionality integrated with email marketing
• Advanced segmentation for precise audience targeting
• Comprehensive reporting and analytics tools

Cons

• Steep learning curve due to the platform’s complexity
• Higher pricing to access advanced features
• Can be overwhelming for users seeking simple email marketing solutions

Pricing

• Starter: At $15/month, you’ll have access to its basic email marketing and marketing automation features
• Plus: At $49/month, you get a host of other features, including sales automation and deep data integration
• Pro: At $79/month, you get access to a machine-learning platform that helps determine which leads are most likely to convert
• Enterprise: At $145/month, you get a dedicated account rep, in-depth onboarding, and free design services

ActiveCampaign vs. Constant Contact

The main advantages of ActiveCampaign over Constant Contact include more extensive list management tools, advanced automation workflows, and CRM features.

However, all these perks come with a heftier price tag, a short 14-day trial version, and no free plan on the table. This makes ActiveCampaign an excellent choice for veteran marketers with a larger budget.

Further reading: Get a broader perspective on ActiveCampaign’s capabilities with this breakdown of the 11 best ActiveCampaign alternatives in 2024 [+reviews].

4. GetResponse

• Pricing: Starts at $19/month
• Best for: Small to medium-sized businesses and online marketers
• Review rating (G2): 4.3/5

5. ConvertKit

• Pricing: Starts at $29/month
• Best for: Creators, bloggers, and online entrepreneurs
• Review rating (G2): 4.4/5

Best features

• Visual automation builder: Intuitive platform to automatically send the right content to the right people at the right time
• Custom email capture forms: Plenty of well-designed templates that are easy to customize as well as embed onto your website
• Simple subscriber organization: Uses tags and segments to organize subscribers to send tailored messages
• Over 70 direct integrations: Works well with a variety of ecommerce apps including WooCommerce, Stripe, Shoelace, and Recart
• Active Slack community: It’s easy to get support as well as encouragement from like-minded people using the same app

Pros

• Specifically designed for content creators and digital entrepreneurs
• Clean, minimalist email templates optimized for readability
• Seamless integration with popular blogging and ecommerce platforms
• Intuitive subscriber management with tagging and segmentation

Cons

• Limited design customization options compared to some competitors
• Lacks some advanced features required by larger businesses
• Higher price points for larger subscriber lists

Pricing

• Free: Up to 1,000 subscribers
• Creator: Starts at $29/month for up to 1,000 subscribers and comes with two users and third-party integrations
• Pro: Starts at $59/month for up to 1,000 subscribers and comes with unlimited users and 24/7 priority support

ConvertKit vs. Constant Contact

While we wouldn’t put ConvertKit at the top of this list of alternatives, we’d still recommend it over Constant Contact. This is particularly true for bloggers and creatives, as well as beginner marketers who are looking to dabble in email automation. With that said, ConvertKit is not the most affordable option out there.

6. Mailchimp

• Pricing: Starts at $13/month
• Best for: Small businesses, startups, and non-profits
• Review rating (G2): 4.4/5

Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads.

As a Constant Contact alternative, Mailchimp also has basic automation options. Additionally, it has features that help you segment your audience, some good email templates, and the ability to test a variety of messages.

Best features

• Email capture forms: A variety of templates that are easy to customize and embed onto your website
• Visual email builder: A host of well-made templates that make it easy to compose and design your emails
• Ad creation: Use it to create ads on Google, Facebook, and Instagram
• Simple automation: It has the basics you need to create simple automation workflows for drip campaigns on email
• Segmentation and reporting: It has relatively advanced segmentation features, allowing you to send highly targeted messages to your subscribers

Pros

• User-friendly interface suitable for beginners
• Extensive integration ecosystem with third-party apps
• Powerful automation features for customer journeys
• Multi-channel marketing capabilities (email, social, ads)

Cons

• Pricing can increase significantly as subscriber list grows
• Complex pricing structure, which may be confusing for some users
• Limited customer support options on lower-tier plans

Pricing

• Free: Limited features with up to 500 contacts
• Essentials: Starts at $13/month for up to 500 contacts
• Standard: Starts at $20/month for up to 500 contacts
• Premium: Starts at $350/month for up to 10,000 contacts

It also has a pay-per-use option that allows you to pre-pay for email credits. The more email credits you buy, the lower the price per email.

Mailchimp vs. Constant Contact

Mailchimp is a great platform for email marketing beginners, not only because of its ease of use but also because of its exceptionally generous free plan. This, combined with a decent feature set that includes forms, automations, robust reporting tools, and hundreds of integrations, makes Mailchimp a great alternative to Constant Contact.

Further reading: Looking for a further breakdown between these tools? Check out this Constant Contact vs. Mailchimpt comparison and tips to choose.

7. Brevo

• Pricing: Starts at $9/month
• Best for: Small to medium-sized businesses and agencies
• Review rating (G2): 4.5/5

Best features

• Multiple channels: Manage email, SMS, and chat communications all in one place. Plus, you can use it to launch and manage your retargeting advertisements
• Two-channel marketing automation: Use templates or set up your own workflows to automate your marketing communications over both SMS and email
• A/B testing capabilities: Test two versions of a campaign on a sample audience. The platform will automatically send out the one that performs better
• Email heat map: See exactly how your customers interact with your emails and use the data to improve future campaigns
• Send time optimization: Brevo uses machine learning to send your email at the exact time when the contact is most likely to open it

Pros

• Flexible pricing based on email volume rather than contact list size
• Powerful API for custom integrations and developments
• Strong deliverability rates and inbox placement
• User-friendly interface with intuitive navigation

Cons

• Limited template customization options in the email builder
• Some advanced features are only available on higher-tier plans
• Learning curve to use all available features effectively

Pricing

Unlike most competitors of Constant Contact, Brevo offers flexible pricing based on email volume. The pricing suite includes:

• Free: Up to 300 emails per day
• Starter: $9/month for up to 5,000 emails per month and no cap on daily sends
• Business: $18/month for up to 5,000 emails and predictive sending
• Enterprise: Custom pricing for high-volume senders

Brevo vs. Constant Contact

Unlike Constant Contact, Brevo offers powerful marketing automation features and advanced tracking reports, along with additional channels like SMS and chat. Plus, you get a free plan for up to 300 daily email sends. If you’re looking for an affordable alternative to Constant Contact that simply gets the job done, Brevo is a great option.

Further reading: Still curious? Check out this expert breakdown of the 15 best Brevo (Sendinblue) alternatives in 2024.

8. MailerLite

• Pricing: Starts at $10/month
• Best for: Small businesses, bloggers, and startups
• Review rating (G2): 4.6/5

MailerLite is an email marketing platform well-known for its simplicity and ease of use. It has an incredibly easy-to-use email builder, with additional features like surveys, a website builder, and a decent set of pre-built automation workflows making it a solid choice for businesses just starting out with email marketing.

Best features

• Website builder: Create landing pages to redirect visitors to your promotional communications
• Email automation: Use pre-built workflows to automate your marketing, including abandoned cart and multi-trigger automation
• Email verifier: Optimize and clean your subscriber lists to improve email deliverability

Pros

• Clean, modern interface with a short learning curve
• Competitive pricing for small to medium-sized lists
• Robust A/B testing capabilities for optimizing campaigns
• Excellent customer support, even on lower-tier plans

Cons

• Limited advanced segmentation options compared to some competitors
• Fewer integration options compared to some larger platforms
• Potential of delays in the approval process for new accounts

Pricing

• Free: Up to 1,000 subscribers, 12,000 emails/month
• Growing Business: Starts at $10/month for up to 500 subscribers and unlimited monthly emails
• Advanced: Starts at $20/month for up to 500 subscribers and allows unlimited users
• Enterprise: Custom pricing

MailerLite vs. Constant Contact

MailerLite is a more affordable, easier-to-use, and more user-friendly Constant Contact alternative. Its automation workflow builder is less extensive and in-depth than Omnisend’s, but it covers all the basics, like abandoned cart, welcome, and post-purchase emails covered. Plus, MailerLite’s generous free plan makes it an excellent choice for bloggers and small businesses.

Further reading: Interested in looking into MailerLite further? Here’s a complete guide to the 10 best MailerLite alternatives & competitors in 2024.

9. Benchmark Email

• Pricing: Starts at $15/month
• Best for: Small businesses and non-profits
• Review rating (G2): 4.3/5

Available in nine languages and present in 15 countries around the world, Benchmark Email is a Constant Contact competitor geared towards small businesses and nonprofits.

Benchmark offers a visual email builder with modern-looking email templates, as well as basic automations like welcome emails and abandoned cart series. A drag-and-drop website builder is available as well, with custom links that allow you to publish your landing pages to your own subdomain.

Best features

• Ease of use: Benchmark Email offers a user-friendly email editor, along with good-looking templates to make your campaigns stand out
• Website builder: Create branded landing pages with Benchmar’s drag-and-drop website builder with no coding
• Customer surveys: Use customer surveys to collect feedback from your subscribers

Pros

• User-friendly interface that’s suitable for beginners
• Strong focus on beautiful, responsive email design
• Multilingual interface and support for global users
• Solid deliverability rates with inbox placement tools

Cons

• Limited advanced segmentation options on lower-tier plans
• Fewer third-party integrations compared to larger platforms
• Some users report occasional glitches in the email editor

Pricing

• Free: Use Benchmark Email at no cost for up to 3500 monthly email sends
• Pro: Starts at $15/month and includes 7,500 monthly email sends
• Enterprise: Custom pricing for businesses with large contacts

Benchmark Email vs. Constant Contact

If you’re a non-profit organization with basic email marketing needs, Benchmark Email is a much simpler (yet more powerful) and more affordable alternative to Constant Contact. You get better features like visual email, website, and automation builders, along with better-looking templates and customer surveys, all for a better price. Simple as that.

10. Campaign Monitor

• Pricing: Starts at $12/month
• Best for: Agencies and growing businesses
• Review rating (G2): 4.1/5

Campaign Monitor is a robust email marketing platform that rightfully earns a spot as one of the best Constant Contact alternatives. With its sleek interface and powerful features, Campaign Monitor has become a go-to choice for businesses looking to create eye-catching, results-driven email campaigns.

Best features

• Drag-and-drop email builder: Create stunning emails with ease using the tool’s intuitive builder. No coding is required. Just drag, drop, and watch your vision come to life
• Advanced segmentation: Categorize your audience with precision. Use behavioral data, purchase history, and custom fields to create hyper-targeted segments that drive engagement
• Customer journey designer: Map out complex, multi-step campaigns with a visual workflow builder. From welcome series to re-engagement campaigns, automate your marketing with finesse
• Time zone sending: Ensure your emails land in inboxes at the perfect moment, regardless of where your subscribers are located. Boost open rates by delivering at the optimal time for each recipient

Pros

• Sleek, professional email templates for various industries
• Powerful segmentation tools for highly targeted campaigns
• Excellent deliverability rates and inbox placement
• Intuitive visual journey builder for complex automations

Cons

• Higher pricing tiers compared to some competitors
• Limited functionality in the cheapest plan
• Lack of built-in CRM features found in some alternatives

Pricing

Campaign Monitor’s pricing is designed to scale with your business, offering flexibility for growing email lists.

• Lite: Starts at $12/month for up to 500 contacts, includes core email marketing features and basic reporting
• Essentials: Starts at $29/month for up to 500 contacts, unlocks unlimited sending, advanced analytics, and more automation capabilities
• Premier: Starts at $159/month for up to 500 contacts, offers advanced features like advanced engagement segments and premier email and phone support

The pricing of each plan increases as your subscriber count grows. This ensures you only pay for what you need.

Campaign Monitor vs Constant Contact

Campaign Monitor offers more sophisticated design tools and automation capabilities than Constant Contact. Its user-friendly interface and advanced segmentation features make it a strong choice for businesses looking to create highly targeted, visually appealing campaigns.

While it may be pricier for larger lists, Campaign Monitor’s focus on deliverability and professional design can lead to better engagement rates.

Further reading: Curious about how Campaign Monitor measures up to other platforms in the space? Read this guide on The 6 best Campaign Monitor alternatives for 2024 (free and paid).

11. AWeber

• Pricing: Starts at $15/month
• Best for: Small businesses and startups
• Review rating (G2): 4.2/5

AWeber has been a major player in the email marketing arena since 1998. It’s not hard to see why. This platform combines tested email marketing principles with modern innovations like AI-powered email creation, keeping its offerings up-to-date and pivotal for small businesses and startups.

AWeber not only serves as an effective email tool. It’s also a partner in your marketing journey, considering it comes with stellar customer support.

Best features

• AI-powered email content creator: Writer’s block? No problem. AWeber’s AI assistant can help craft engaging email content, subject lines, and even entire campaigns based on your prompts.
• Vast template library: Choose from 600+ responsive email templates. Whether you’re announcing a sale or sharing your latest blog post, there’s a design waiting for you.
• Smart Designer: Upload your logo or website URL. Then, watch as AWeber automatically creates branded email templates for you. It’s like having a personal designer on standby.
• Advanced analytics: Go beyond opens and clicks. Track website visits, sales, and even revenue generated from each email. Use these insights to refine your strategy and boost ROI.

Pros

• Long-standing reputation with strong deliverability rates
• Robust autoresponder functionality for engagement sequences
• Seamless integration with many third-party websites and services
• 24/7 customer support via phone, email, and chat

Cons

• User interface can feel dated compared to newer platforms
• Limited advanced automation features in lower-tier plans

• Pricing can get expensive for larger subscriber lists

Pricing

• Free: Includes up to 500 subscribers, offers basic features to get you started, including access to the email builder, some templates, and basic automation
• Lite: $15/month for unlimited subscribers and up to three users
• Plus: $30/month for unlimited users and email automation
• Unlimited: $899/month for priority service and unlimited access

AWeber vs. Constant Contact

AWeber’s AI-powered features and extensive template library give it an edge over Constant Contact. This is particularly true for users who want to quickly create professional-looking emails. Its generous free plan also makes it an attractive option for small businesses or those just starting with email marketing.

Free Alternatives to Constant Contact

Looking to kick-start your email marketing without breaking the bank? Here are the five best free alternatives to Constant Contact:

• Omnisend‘s free tier allows up to 250 contacts and 500 emails per month, which is perfect for small businesses just starting out
• HubSpot Email Marketing provides a generous free plan with up to 2,000 email sends per month and robust CRM features
• MailerLite offers a free plan for up to 1,000 subscribers, with access to its user-friendly email builder and basic automation
• ConvertKit‘s free plan supports up to 1,000 subscribers and includes landing pages, making it ideal for content creators
• Brevo provides a free plan with unlimited contacts and up to 300 emails per day, which is great for businesses prioritizing list growth

Meanwhile, for those wanting to test premium features before committing:

• GetResponse and ActiveCampaign both offer 30-day free trials — this way, you can explore their advanced capabilities risk-free

FAQ

1. How much is Constant Contact per month?

Constant Contact starts at $12 per month. However, the prices go up if you upgrade the plan. The Standard plan starts at $35 per month, while the Premium plan is from $80 per month.

2. Is Constant Contact or Mailchimp better?

Constant Contact and Mailchimp both have powerful features. However, the choice depends on your business needs. Constant Contact is known for its ease of use and comprehensive pricing. And although it offers a free trial, Mailchimp offers a free plan so there’s no rush in deciding to fully commit..

3. Who is a competitor of Constant Contact?

The main Constant Contact competitors include:

• Omnisend
• HubSpot
• ActiveCampaign
• GetResponse
• ConvertKit
• Mailchimp
• Brevo
• MailerLite
• Benchmark Email
• Campaign Monitor
• AWeber

4. Do people still use Constant Contact?

Yes, many businesses still use Constant Contact, especially those valuing simplicity and customer support. However, business owners are also looking for alternatives in their search for more advanced and comprehensive features as well as affordable prices.

5. Can I use Constant Contact for free?

Constant Contact offers a 30-day free trial but doesn’t provide a free plan.