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5 Constant Contact Alternatives to Boost Ecommerce Revenue

For over two decades, Constant Contact has proven itself as one of the leaders in email marketing. But as impressive as it is that the name still stands, a closer look would reveal that it has failed to adapt to the growingly sophisticated requirements of ecommerce. It lacks the deep automation functions that email marketing has grown extremely valuable for. Plus, their email capture options are dated and lack customizability. True, this pioneer is probably still an excellent option for beginners trying their hand at email marketing. But there are now a variety of alternatives to Constant Contact that compete in price but, hands down, beat it in features.

Omnisend

omnisend features

Omnisend pushes the boundaries of email marketing and provides a host of features specifically designed to support your entire ecommerce operations. While everything anchors on email – which, by the way, they do incredibly well – the tool goes beyond that, allowing you to engage in marketing automation across a variety of channels.

Pricing

  • Free: You can use Omnisend’s basic email marketing features to send up to 15,000 emails a month at no cost.
  • Standard:  Starting at $16 per month, you can access its automation workflows and integrate SMS to your campaigns.
  • Pro: From $199 per month, you can send unlimited emails, integrate all available channels, and use its advanced segmentation features.
  • Enterprise: Starting at $2,000 per month, you get advanced customization options as well as a dedicated account and email deliverability manager.

What we like about it

  • Omnichannel integration: Apart from email and SMS, you’ll be able to use push notifications, Facebook Messenger, and WhatsApp. It also integrates well with Facebook Custom Audiences and Google Customer Match.
  • Advanced automation workflows: Omnisend has pre-built automation workflows explicitly designed for ecommerce businesses.
  • Cutting-edge email capture forms: Dynamic forms help boost subscription rates, and the ability to add fields enables you to gather more data.
  • Smart targeting and segmentation: Omnisend helps you create detailed customer profiles so you can always send out remarkably personalized messages.
  • Intuitive content editor: There are plenty of customizable templates to choose from, and the drag-and-drop interface is so easy to use. Plus, you can effortlessly add interactive elements like the Gift Box or Scratch Card to boost your click-through rates.

ActiveCampaign

activecampaign-features

ActiveCampaign is a great option for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort. It also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, it integrates seamlessly with a variety of communication channels.

Pricing

The cost to use ActiveCampaign heavily depends on how many subscribers you have. Its minimum pricing for small businesses with up to 500 contacts are as follows:

  • Lite: At $9 per month, you’ll have access to its basic email marketing and marketing automation features.
  • Plus: At $49 per month, you get a host of other features including sales automation and deep data integration. You’ll also be able to integrate SMS and Facebook Custom Audience integration.
  • Professional: At $129 per month, you get access to a machine learning platform that helps determine which leads are most likely to convert.
  • Enterprise: At $229 per month, you get a dedicated account rep, in-depth onboarding, and free design services.

What we like about it

  • Custom workflows: Automation workflows are customizable in great detail using a simple drag-and-drop interface.
  • CRM sales automation: You can set triggers to notify your sales team and create new tasks like reaching out to an interested customer. You can also set workflows to nurture leads automatically.
  • Detailed segmentation: Wide variety of segmentation options available, allowing for more personalized communication.
  • Lead scoring: Tells you how each contact has interacted with your business and how likely they are to make a purchase.
  • Channel integration: Apart from email, it allows you to combine SMS, Facebook Custom Audiences, and in-site messaging.

GetResponse

getresponse-features

GetResponse has everything you’d expect from an advanced email marketing tool. It has a host of attractive templates for emails, email capture forms, and landing pages. But, where it excels is in its scalable workflows that are fully customizable using its drag-and-drop builder. Plus, it’s the first email marketing platform that provides webinar marketing solutions.

Pricing

GetResponse’s pricing depends heavily on the number of subscribers you have. Here are their four available plans:

  • Email: Starting at $12.30 per month, this plan grants you access to its basic email marketing and marketing automation features.
  • Pro: From $40.18 per month, you get more advanced email marketing and marketing automation features. Plus, you get access to its webinar solutions for up to 100 attendees.
  • Max: Starting at $135.30 per month, the Max plan allows up to 500 attendees for your webinars. Plus, you get custom DKIM and campaign consulting.
  • Enterprise: From $839 per month, you get an account manager as well as dedicated infrastructure.

What we like about it

  • Webinar marketing solutions: Has everything you need to set up webinar registration forms, invites, and reminders.
  • Advanced marketing automation: Using the drag-and-drop workflow builder, you can easily set up campaigns with even the most complex conditions.
  • CRM support: Keep tabs on every subscriber. You’ll see where they are on their customer journey, how much they’ve spent, and their lead score.
  • Multinational campaign management: Supports over 15 languages and delivers your messages on time, in every time zone.
  • Ecommerce tools: Apart from abandoned cart reminders, you get built-in product recommendations and detailed segmentation data.

 

ConvertKit

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While ConvertKit was explicitly made with the blogger and content creator in mind, it has all the basics you need to support an ecommerce operation. For email marketing, it has customizable forms and allows for unlimited email send-outs. It also has a visual builder for automations. Additionally, it supports direct integration with over 70 apps and even more through its API.

Pricing

ConvertKit’s pricing is remarkably straightforward as it offers all the same features across all its users. The price varies based on subscriber count.

The following prices are applicable when paid annually:

  • Up to 1,000 subscribers: $24 per month
  • 1,000 to 3,000 subscribers: $41 per month
  • 3,000 to 5,000 subscribers: $64 per month
  • Over 5,000 subscribers: Starts at $83 per month

What we like about it

  • Visual automation builder: Intuitive platform to automatically send the right content to the right people at the right time.
  • Custom email capture forms: Plenty of well-designed templates that are easy to customize as well as embed onto your website.
  • Simple subscriber organization: Uses tags and segments to organize subscribers to send tailored messages.
  • Over 70 direct integrations: Works well with a variety of ecommerce apps including WooCommerce, Stripe, Shoelace, and Recart.
  • Active Slack community: It’s easy to get support as well as encouragement from like-minded people using the same app.

Mailchimp

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Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads. It also has basic automation options. Additionally, it has features that help you segment your audience and test a variety of messages.

Pricing

Mailchimp’s pricing is a tad bit convoluted because it has a base fee for the plan and additional fees based on the number of subscribers.

  • Free: Limited features with a maximum of 2,000 subscribers.
  • Grow: Starts at $10 per month. Totals $30/month for a maximum of 2,000 subscribers.
  • Pro: Starts at $199 per month. Totals $229/month for a maximum of 2,000 subscribers.

It also has a Pay-per-Use option that allows you to pre-pay at least $150 in exchange for 5,000 email credits. The more email credits you buy, the lower the price per email.

What we like about it

  • Email capture forms: A variety of templates that are easy to customize and embed onto your website.
  • Visual email builder: A host of well-made templates that make it easy compose and design your emails.
  • Ad creation: Use it to create ads on Google, Facebook, and Instagram.
  • Simple automation: It has the basics you need to create simple automation workflows for drip campaigns on email.
  • Segmentation and reporting: It has relatively advanced segmentation features so you can send more targeted messages to your subscribers. Plus, its reports are easily digestible.

 

The best choice among all these great Constant Contact alternatives would really depend on what you’re looking for in a tool today, and what you’d likely need tomorrow. While you can always start with the basics now and drop it for a better tool as the need arises, it’s sometimes cheaper to start with the more powerful option right away.

Learn why Omnisend is the top alternative to Constant Contact

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