Home Home Home

7 Constant Contact Alternatives to Boost Ecommerce Revenue

Constant Contact is one of the most successful email marketing platforms. Its history as a forward-thinking software company dates back to 1995 and has unquestionably played a huge role in advancing digital marketing capabilities for the last 25 years. In 2015, Endurance International acquired Constant Contact for $1.1 billion, which goes to show just how competitive it has remained all this time.

Over the past decade, however, the digital space has developed drastically. Constant Contact has definitely enjoyed continued success, especially among non-profit organizations and traditional SMEs. But, several new entrants have dominated the field with innovative features that are more relevant to today’s ecommerce landscape.

Some of the best Constant Contact alternatives have evolved from mere email marketing tools to comprehensive platforms on which you can run your entire marketing campaigns. While it doesn’t seem like Constant Contact is going anywhere anytime soon, there are several other options that are comparable in price but are superior in features.

Features Comparison

Best for Highlights Channels Start Price
Constant Contact Newbies, Traditional SMEs Easy drag-and-drop, visual email editor, Basic email automation Email, Google Ads, Facebook Ads, Instagram Ads From $20/month
Omnisend Ecommerce Omnichannel, Powerful automation, Split automation Email, SMS, Facebook Messenger, Push Notifications, Google Ads, Facebook Ads From $16/month
Hubspot Newbies/Intermediate Native integration with HubSpot CRM Email From $50/month with Marketing Hub Starter.
ActiveCampaign CRM Drag-and-drop interface, Excellent CRM sales options, Lead scoring Email, SMS, Facebook Ads, Site Messages, Live Chat From $9/month
GetResponse Webinar Marketing Webinar-specific forms & invites, Advanced workflow builder, Basic ecommerce tools Email, Facebook, Ads From $15/month
ConvertKit Bloggers Easily customizable templates, Easy to organize subscriber lists Email From $29/month
Mailchimp Newbies Easy to use visual email, Forms builder Email, Google and Facebook Ads, Postcards From $9.99/month
Sendinblue Intermediate Multichannel marketing automation A/B testing capabilities, Email heat maps Email, SMS, Chat, Facebook ads From $25/month

Omnisend

Omnisend pushes the boundaries of email marketing and provides a host of features specifically designed to support your entire ecommerce operations. While everything anchors on email – which, by the way, they do incredibly well – the tool goes beyond that, allowing you to engage in marketing automation across a variety of channels.

Pricing

  • Free: You can use Omnisend’s basic email marketing features to send up to 15,000 emails a month at no cost.
  • Standard:  Starting at $16 per month, you can access its automation workflows and integrate SMS to your campaigns.
  • Pro: From $199 per month, you can send unlimited emails, integrate all available channels, and use its advanced segmentation features.
  • Enterprise: Starting at $2,000 per month, you get advanced customization options as well as a dedicated account and email deliverability manager.

What we like about it

  • Omnichannel integration: Apart from email and SMS, you’ll be able to use push notifications, Facebook Messenger, and WhatsApp. It also integrates well with Facebook Custom Audiences and Google Customer Match.
  • Advanced automation workflows: Omnisend has pre-built automation workflows explicitly designed for ecommerce businesses.
  • Cutting-edge email capture forms: Dynamic forms help boost subscription rates, and the ability to add fields enables you to gather more data.
  • Smart targeting and segmentation: Omnisend helps you create detailed customer profiles so you can always send out remarkably personalized messages.
  • Intuitive content editor: There are plenty of customizable templates to choose from, and the drag-and-drop interface is so easy to use. Plus, you can effortlessly add interactive elements like the Gift Box or Scratch Card to boost your click-through rates.

HubSpot Email Marketing

hubspot

HubSpot, makers of inbound marketing, sales, customer service, and CRM software, recently launched a powerful email marketing product. Not only is it easy to use, it boasts impressive deliverability, and of course, native integration with all other HubSpot products (as well as hundreds of other popular marketing tools).

In addition, the tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization. Basic reporting comes with the free version, and paid versions have even more robust behavioral analytics.

Pricing:

HubSpot Email Marketing starts with a free tier that includes basic automation and up to 2,000 contacts, but you really get the robust personalization, behavioral targeting, A/B testing, and analytics for transactional emails on the upper pricing tiers. These tiers include several other features like landing pages, marketing automation, and live chat.

Free Plan: includes up to 2,000 contacts. 25 static list segmentations, and 5 “smart lists”

Starter Plan: starts at $40/month

Professional Plan: starts at $800/month

Enterprise Plan: starts at $3,200/month

What we like about it:

Ease of use: One of the best parts of HubSpot’s email tool is its ease of use. The tool features a handy drag and drop visual editor, well-designed templates to get you up and running immediately as well as a easy to customize features.

Free CRM Integration: The other thing we like most about this email tool is that it comes natively integrated with HubSpot’s free-forever CRM (unlimited contacts). This allows you to store all of your contacts information in one place, from email campaigns to sales outreach and customer support. A/B testing capabilities: The tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization.

ActiveCampaign

activecampaign-features

ActiveCampaign is a great option for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort. It also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, it integrates seamlessly with a variety of communication channels.

Pricing

The cost to use ActiveCampaign heavily depends on how many subscribers you have. Its minimum pricing for small businesses with up to 500 contacts are as follows:

  • Lite: At $9 per month, you’ll have access to its basic email marketing and marketing automation features.
  • Plus: At $49 per month, you get a host of other features including sales automation and deep data integration. You’ll also be able to integrate SMS and Facebook Custom Audience integration.
  • Professional: At $129 per month, you get access to a machine learning platform that helps determine which leads are most likely to convert.
  • Enterprise: At $229 per month, you get a dedicated account rep, in-depth onboarding, and free design services.

What we like about it

  • Custom workflows: Automation workflows are customizable in great detail using a simple drag-and-drop interface.
  • CRM sales automation: You can set triggers to notify your sales team and create new tasks like reaching out to an interested customer. You can also set workflows to nurture leads automatically.
  • Detailed segmentation: Wide variety of segmentation options available, allowing for more personalized communication.
  • Lead scoring: Tells you how each contact has interacted with your business and how likely they are to make a purchase.
  • Channel integration: Apart from email, it allows you to combine SMS, Facebook Custom Audiences, and in-site messaging.

GetResponse

getresponse-features

GetResponse has everything you’d expect from an advanced email marketing tool. It has a host of attractive templates for emails, email capture forms, and landing pages. But, where it excels is in its scalable workflows that are fully customizable using its drag-and-drop builder. Plus, it’s the first email marketing platform that provides webinar marketing solutions.

Pricing

GetResponse’s pricing depends heavily on the number of subscribers you have. Here are their four available plans:

  • Email: Starting at $12.30 per month, this plan grants you access to its basic email marketing and marketing automation features.
  • Pro: From $40.18 per month, you get more advanced email marketing and marketing automation features. Plus, you get access to its webinar solutions for up to 100 attendees.
  • Max: Starting at $135.30 per month, the Max plan allows up to 500 attendees for your webinars. Plus, you get custom DKIM and campaign consulting.
  • Enterprise: From $839 per month, you get an account manager as well as dedicated infrastructure.

What we like about it

  • Webinar marketing solutions: Has everything you need to set up webinar registration forms, invites, and reminders.
  • Advanced marketing automation: Using the drag-and-drop workflow builder, you can easily set up campaigns with even the most complex conditions.
  • CRM support: Keep tabs on every subscriber. You’ll see where they are on their customer journey, how much they’ve spent, and their lead score.
  • Multinational campaign management: Supports over 15 languages and delivers your messages on time, in every time zone.
  • Ecommerce tools: Apart from abandoned cart reminders, you get built-in product recommendations and detailed segmentation data.

 

ConvertKit

convertkit-features

While ConvertKit was explicitly made with the blogger and content creator in mind, it has all the basics you need to support an ecommerce operation. For email marketing, it has customizable forms and allows for unlimited email send-outs. It also has a visual builder for automations. Additionally, it supports direct integration with over 70 apps and even more through its API.

Pricing

ConvertKit’s pricing is remarkably straightforward as it offers all the same features across all its users. The price varies based on subscriber count.

The following prices are applicable when paid annually:

  • Up to 1,000 subscribers: $24 per month
  • 1,000 to 3,000 subscribers: $41 per month
  • 3,000 to 5,000 subscribers: $64 per month
  • Over 5,000 subscribers: Starts at $83 per month

What we like about it

  • Visual automation builder: Intuitive platform to automatically send the right content to the right people at the right time.
  • Custom email capture forms: Plenty of well-designed templates that are easy to customize as well as embed onto your website.
  • Simple subscriber organization: Uses tags and segments to organize subscribers to send tailored messages.
  • Over 70 direct integrations: Works well with a variety of ecommerce apps including WooCommerce, Stripe, Shoelace, and Recart.
  • Active Slack community: It’s easy to get support as well as encouragement from like-minded people using the same app.

Mailchimp

mailchimp-features

Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads. It also has basic automation options. Additionally, it has features that help you segment your audience and test a variety of messages.

Pricing

Mailchimp’s pricing is a tad bit convoluted because it has a base fee for the plan and additional fees based on the number of subscribers.

  • Free: Limited features with a maximum of 2,000 subscribers.
  • Grow: Starts at $10 per month. Totals $30/month for a maximum of 2,000 subscribers.
  • Pro: Starts at $199 per month. Totals $229/month for a maximum of 2,000 subscribers.

It also has a Pay-per-Use option that allows you to pre-pay at least $150 in exchange for 5,000 email credits. The more email credits you buy, the lower the price per email.

What we like about it

  • Email capture forms: A variety of templates that are easy to customize and embed onto your website.
  • Visual email builder: A host of well-made templates that make it easy compose and design your emails.
  • Ad creation: Use it to create ads on Google, Facebook, and Instagram.
  • Simple automation: It has the basics you need to create simple automation workflows for drip campaigns on email.
  • Segmentation and reporting: It has relatively advanced segmentation features so you can send more targeted messages to your subscribers. Plus, its reports are easily digestible.

The best choice among all these great Constant Contact alternatives would really depend on what you’re looking for in a tool today, and what you’d likely need tomorrow. While you can always start with the basics now and drop it for a better tool as the need arises, it’s sometimes cheaper to start with the more powerful option right away. We have also deep Constant Contact vs Mailchimp comparison.

Sendinblue

sendinblue-constant-contact-alternatives

Sendinblue was earlier seen as one of the most basic email marketing options. But, it has quickly evolved into one of Constant Contact’s most worthy competitors. Not only does it now have a few more channels to work with (email, SMS, and chat), but it also has several advanced features that help you target, segment, and convert more efficiently. Additionally, it has advanced tracking and reporting features to help you continuously improve your campaign’s performance.

Pricing

Sendinblue has several pricing plans that give you access to more features and higher email limits as you pay more. Annual pricing for available packages are as follows:

  • Free: You can access all of its basic features at no cost for as long as you don’t exceed 300 emails per day.
  • Lite: At $22.50 per month, you can send as many emails as you want per day but are capped at 40,000 emails per month.
  • Essential: At $35.10 per month, your monthly sending limit is 60,000 emails. Plus, you get access to A/B testing and advanced statistics features.
  • Premium: At $59.40 per month, your monthly cap increases to 120,000 emails. Plus, you get access to more advanced features, including marketing automation, Facebook ads, and
  • custom landing pages. If you want to increase your monthly sending limit to 350,000 emails per month, the package cost increases to $155 per month.
  • Enterprise: Sendinblue can develop a custom package with dedicated infrastructure and account management. The price of which will depend on your exact requirements.

What we like about it

  • Multiple channels: Manage email, SMS, and chat communications all in one place. Plus, you can use it to launch and manage your retargeting advertisements.
  • Two-channel marketing automation: Use templates or set up your own workflows to automate your marketing communications over both SMS and email.
  • A/B testing capabilities: Test two versions of a campaign on a sample audience. The platform will automatically send out the one that performs better.
  • Email heat map: See exactly how your customers interact with your emails and use the data to improve future campaigns.
  • Send time optimization: Sendinblue uses machine learning to send your email at the exact time when the contact is most likely to open it.

Learn why Omnisend is the top alternative to Constant Contact

GET A FREE DEMO

No commitment. Choose convenient time.