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Constant Contact is one of the most successful email marketing platforms. Its history as a forward-thinking software company dates back to 1995 and has unquestionably played a huge role in advancing digital marketing capabilities for the last 25 years.
Over the past decade, however, the digital space has developed drastically. During this time, Constant Contact’s pricing and features have fallen behind.
Merchants looking for engaging email templates or improvements with list management are turning to Constant Contact alternatives and competitors that have brought innovative features to the table, and many are more relevant to today’s ecommerce landscape.
Compare alternatives:
Omnisend serves as both a constant contact alternative and an exceptional email marketing platform. With a variety of paid plans that offer superior email templates, signup forms, and list management features, Omnisend offers plenty to marketers looking for alternatives to constant contact.
Omnisend pushes the boundaries of email marketing and provides a host of features specifically designed to support your entire ecommerce operations. While everything anchors on email – which, by the way, they do incredibly well – the tool goes beyond that, allowing you to engage in marketing automation across a variety of channels.
Another popular Constant Contact alternative, HubSpot is an adaptable marketing platform. HubSpot, makers of inbound marketing, sales, customer service, and CRM software, recently launched a powerful email marketing product.
Not only is it an easy-to-use email marketing platform, but it also boasts impressive deliverability, and of course, native integration with all other HubSpot products (as well as hundreds of other popular marketing tools).
In addition, the marketing platform’s tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization. Basic reporting comes with the free version, and paid versions have even more robust behavioral analytics.
ActiveCampaign is a great Constant Contact alternative for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort.
ActiveCampaign also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, as another viable Constant Contact alternative, it manages to integrate seamlessly with a variety of communication channels.
The cost to use ActiveCampaign heavily depends on how many subscribers you have. Its minimum pricing for small businesses with up to 500 contacts are as follows:
GetResponse has everything you’d expect from Constant Contact alternative, serving as an advanced email marketing tool. It has a host of attractive templates for emails, email capture forms, and landing pages. But, where it excels is in its scalable workflows that are fully customizable using its drag-and-drop builder.GetResponse also provides webinarmarketing solutions.
Pricing
GetResponse’s pricing depends heavily on the number of subscribers you have. Here are their four available plans:
What we like about it
While ConvertKit was explicitly made with the blogger and content creator in mind, it has all the basics to act as a Constant Contact alternative that can support an ecommerce operation. As an email service provider, it has customizable signup forms and allows for unlimited email send-outs. It also has a visual builder for automations. Additionally, it supports direct integration with over 70 apps and even more through its API.
Pricing
ConvertKit’s pricing is remarkably straightforward as it offers all the same features across all its users. The price varies based on subscriber count.
The following prices are applicable when paid annually:
What we like about it
Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads.
As a Constant Contact alternative, Mailchimp also has basic automation options. Additionally, it has features that help you segment your audience, some good email templates, and test a variety of messages.
Pricing
Mailchimp’s pricing is a tad bit convoluted because it has a base fee for the standard plan and paid plans with additional fees based on the number of subscribers.
It also has a Pay-per-Use option that allows you to pre-pay at least $150 in exchange for 5,000 email credits. The more email credits you buy, the lower the price per email.
What we like about it
The best choice among all these great Constant Contact alternatives would really depend on what you’re looking for in a tool today, and what you’d likely need tomorrow. Each of these Constant Contact competitors offers different benefits and challenges.
While you can always start with the basics now and drop it for a better tool as the need arises, it’s sometimes cheaper to start with the more powerful option right away. We also have a deepConstant Contact vs Mailchimp comparison.
Sendinblue was previously considered one of the most basic email marketing platforms. But, it has quickly evolved into one of the most worthy Constant Contact alternatives. Not only does it now have a few more channels to work with (email, SMS, and chat), but it also has several advanced features that help you target, segment, and convert more efficiently.
Additionally, it has advanced tracking and reporting features to help you continuously improve your campaign’s performance. All in all, not bad as a Constant Contact competitor.
Pricing
Sendinblue has several pricing plans that give you access to more features and higher email limits as you pay more. Annual pricing for available packages are as follows:
What we like about it