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9 best Constant Contact alternatives: Affordable, modern + free

When it comes to email marketing, is Constant Contact still at the top?

Well, not quite.

Even though it’s a relatively good tool, many marketers are dissatisfied with Constant Contact’s pricing, outdated email templates, and limited campaign automations.

If you’re one of them, you’re in the right place. In this post, you’ll find quality Constant Contact alternatives with better pricing, free plans, stylish templates, superior support, and better overall value.

Features comparison

1. Omnisend

 

Omnisend serves as both a great Constant Contact alternative and an exceptional email marketing platform. With superior pre-made email templates, easy-to-build popups & signup forms, a more robust landing page builder, and more granular list management features, Omnisend offers plenty to marketers looking for alternatives to Constant Contact.

Unlike Constant Contact, Omnisend offers some of the deepest marketing automation features on the market, including post-purchase, product, and browse abandonment, as well as re-activation and back-in-stock workflows, along with a list cleaning feature for better deliverability.

Best features

  • Omnichannel integration: Apart from email and SMS, you’ll be able to use push notifications. It also integrates well with Facebook Custom Audiences and Google Customer Match.
  • Advanced automation workflows: Omnisend has pre-built automation workflows explicitly designed for ecommerce businesses.
  • Cutting-edge email capture forms: Dynamic forms help boost subscription rates, and the ability to add fields enables you to gather more data.
  • Smart targeting and segmentation: Omnisend helps you create detailed customer profiles so you can always send out remarkably personalized messages.
  • Intuitive content editor: There are plenty of customizable templates to choose from, and the drag-and-drop interface is so easy to use.

Why Omnisend is the best Constant Contact alternative?

Omnisend was explicitly built for ecommerce brands. Unlike Constant Contact, Omnisend offers a comprehensive feature set that is suited for both small and already established ecommerce businesses.For four years in a row, Omnisend was one of the most user-friendly email marketing platforms. On top of being easy to use, it offers cutting-edge marketing automation features and advanced segmentation features that are critical for growth-focused ecommerce merchants. This means that Omnisend is flexible enough for businesses of all sizes and stages of growth.

Pricing

  • Free. You’ll be able to explore all of Omnisend’s features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost.
  • Standard: Starting at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support.
  • Pro: From $59 per month, you can send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You’ll also get free SMS credits equal to the price of your plan.

2. HubSpot Email Marketing

Another popular Constant Contact alternative, HubSpot is an adaptable marketing platform. HubSpot, makers of inbound marketing, sales, customer service, and CRM software, recently launched a powerful email marketing product.

Not only is it an easy-to-use email marketing platform, but it also boasts impressive deliverability, and of course, native integration with all other HubSpot products (as well as hundreds of other popular marketing tools).

In addition, the marketing platform’s tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization. Basic reporting comes with the free version, and paid versions have even more robust behavioral analytics.

Best features

  • Ease of use: One of the best parts of HubSpot’s email tool is its ease of use. The tool features a handy drag and drop visual editor, well-designed templates to get you up and running immediately as well as easy-to-customize features.
  • Free CRM integration: The other thing we like most about this email tool is that it comes natively integrated withHubSpot’s free-forever CRM (unlimited contacts). This allows you to store all of your contact information in one place, from email campaigns to sales outreach and customer support.
  • A/B testing capabilities: The tool gives you the ability to A/B test different content and template designs, in addition to engaging in powerful segmentation and personalization.

Why is HubSpot a better Constant Contact alternative?

In addition to email marketing, HubSpot offers better automations, forms, popups, ad management features, chatbots, and a free CRM. On top of all that, its email builder is easier to use and more customizable, making it an overall better choice for seasoned email marketers.

Pricing

  • Free plan: includes up to 2,000 contacts, 25 static list segmentations, and five “smart lists”
  • Starter plan: starts at $40/month
  • Professional plan: starts at $800/month

3. ActiveCampaign

 

ActiveCampaign is an excellent Constant Contact alternative for email marketers focused on CRM. It offers a variety of automation options to help you keep your sales processes running smoothly, with minimal effort.

ActiveCampaign also has advanced marketing automation features that are thoroughly customizable using a remarkably intuitive interface. Additionally, as another viable Constant Contact alternative, it manages to integrate seamlessly with a variety of communication channels.

Best features

  • Custom workflows: Automation workflows are customizable in great detail using a simple drag-and-drop interface.
  • CRM sales automation: You can set triggers to notify your sales team and create new tasks like reaching out to an interested customer. You can also set workflows to nurture leads automatically.
  • Detailed segmentation: Wide variety of segmentation options available, allowing for more personalized communication.
  • Lead scoring: Tells you how each contact has interacted with your business and how likely they are to make a purchase.
  • Channel integration: Apart from email, it allows you to combine SMS, Facebook Custom Audiences, and in-site messaging.

Why is ActiveCampaign a better Constant Contact alternative?

The main advantages of ActiveCampaign over Constant Contact include more extensive list management tools, advanced automation workflows, and CRM features. However, all these perks come with a heftier price tag, with a short 14-day trial version and no free plan on the table. This makes ActiveCampaign an excellent choice for veteran marketers with a bigger budget.

Pricing

  • Lite: At $9 per month, you’ll have access to its basic email marketing and marketing automation features.
  • Plus: At $49 per month, you get a host of other features including sales automation and deep data integration. You’ll also be able to integrate SMS and Facebook Custom Audience integration.
  • Professional: At $129 per month, you get access to a machine learning platform that helps determine which leads are most likely to convert.
  • Enterprise: At $229 per month, you get a dedicated account rep, in-depth onboarding, and free design services.

4. GetResponse

GetResponse has everything you’d expect from a decent Constant Contact alternative, serving as an advanced email marketing tool. It has a host of attractive templates for emails, email capture forms, and landing pages. But, where it excels is in its scalable workflows that are fully customizable using its drag-and-drop builder. GetResponse also provides webinar marketing solutions and conversion funnels.

Best features

  • Webinar marketing solutions: Has everything you need to set up webinar registration forms, invites, and reminders.
  • Advanced marketing automation: Using the drag-and-drop workflow builder, you can easily set up campaigns with even the most complex conditions.
  • CRM support: Keep tabs on every subscriber. You’ll see where they are on their customer journey, how much they’ve spent, and their lead score.
  • Multinational campaign management: Supports over 15 languages and delivers your messages on time, in every time zone.
  • Ecommerce tools: Apart from abandoned cart reminders, you get built-in product recommendations and detailed segmentation data.

Why is GetResponse a better Constant Contact alternative?

GetResponse offers multiple tools Constant Contact does not, including a workflow builder, conversion funnels, and webinar registration forms. These advantages alone make it a better alternative to Constant Contact, especially if you’re running an ecommerce store.

Pricing

  • Email: Starting at $12.30/month, this plan grants you access to its basic email marketing and marketing automation features.
  • Pro: From $40.18/month, you get more advanced email marketing and marketing automation features. Plus, you get access to its webinar solutions for up to 100 attendees.
  • Max: Starting at $135.30/month, the Max plan allows up to 500 attendees for your webinars. Plus, you get custom DKIM and campaign consulting.
  • Enterprise: From $839/month, you get an account manager as well as dedicated infrastructure.

5. ConvertKit

While ConvertKit was explicitly made with the blogger and content creator in mind, it has all the basics to act as a Constant Contact alternative that can support an ecommerce operation. As an email service provider, it has customizable signup forms and allows for unlimited email send-outs. It also has a visual builder for automations. Additionally, it supports direct integration with over 70 apps and even more through its API.

Best features

  • Visual automation builder: Intuitive platform to automatically send the right content to the right people at the right time.
  • Custom email capture forms: Plenty of well-designed templates that are easy to customize as well as embed onto your website.
  • Simple subscriber organization: Uses tags and segments to organize subscribers to send tailored messages.
  • Over 70 direct integrations: Works well with a variety of ecommerce apps including WooCommerce, Stripe, Shoelace, and Recart.
  • Active Slack community: It’s easy to get support as well as encouragement from like-minded people using the same app.

Why is ConvertKit a better Constant Contact alternative?

While we wouldn’t put ConvertKit on the top of this alternatives list, we’d still recommend it over Constant Contact. This is particularly true for bloggers and creatives, as well as beginner marketers who are looking to dabble in email automation. With that said, ConvertKit is not the most affordable option out there.

Pricing

The following prices are applicable when paid annually:

  • Up to 1,000 subscribers: $24 per month
  • 1,000 to 3,000 subscribers: $41 per month
  • 3,000 to 5,000 subscribers: $64 per month
  • Over 5,000 subscribers: Starts at $83 per month

6. Mailchimp

Mailchimp is generally touted as the gateway app for email marketing. It’s reasonably straightforward and easy to use. As far as features go, it has all the basics you need to launch an email campaign and create Google and social media ads.

As a Constant Contact alternative, Mailchimp also has basic automation options. Additionally, it has features that help you segment your audience, some good email templates, and test a variety of messages.

Best features

  • Email capture forms: A variety of templates that are easy to customize and embed onto your website.
  • Visual email builder: A host of well-made templates that make it easy to compose and design your emails.
  • Ad creation: Use it to create ads on Google, Facebook, and Instagram.
  • Simple automation: It has the basics you need to create simple automation workflows for drip campaigns on email.
  • Segmentation and reporting: It has relatively advanced segmentation features so you can send more targeted messages to your subscribers. Plus, its reports are easily digestible.

Why is Mailchimp a better Constant Contact alternative?

Mailchimp is a great platform for email marketing beginners not only because of its ease of use, but also for its exceptionally generous free plan. This, combined with a decent feature set that includes forms, automations, robust reporting tools, and hundreds of integrations, makes Mailchimp one of the better alternatives to Constant Contact.

Pricing

  • Free: Limited features with a maximum of 2,000 subscribers.
  • Grow: Starts at $10 per month. Totals $30/month for a maximum of 2,000 subscribers.
  • Pro: Starts at $199 per month. Totals $229/month for a maximum of 2,000 subscribers.

It also has a Pay-per-Use option that allows you to pre-pay at least $150 in exchange for 5,000 email credits. The more email credits you buy, the lower the price per email.

7. Sendinblue

Sendinblue was previously considered one of the most basic email marketing platforms. But it has quickly evolved into one of the most worthy Constant Contact alternatives. Not only does it now have more marketing channels to work with (email, SMS, and chat), but it also has several advanced features that help you target, segment, and convert more efficiently.

Additionally, it has advanced tracking and reporting features to help you continuously improve your campaign’s performance. All in all, not bad as a Constant Contact competitor.

Best features

  • Multiple channels: Manage email, SMS, and chat communications all in one place. Plus, you can use it to launch and manage your retargeting advertisements.
  • Two-channel marketing automation: Use templates or set up your own workflows to automate your marketing communications over both SMS and email.
  • A/B testing capabilities: Test two versions of a campaign on a sample audience. The platform will automatically send out the one that performs better.
  • Email heat map: See exactly how your customers interact with your emails and use the data to improve future campaigns.
  • Send time optimization: Sendinblue uses machine learning to send your email at the exact time when the contact is most likely to open it.

Why is Sendinblue a better Constant Contact alternative?

Unlike Constant Contact, Sendinblue offers powerful marketing automation features and advanced tracking reports, along with additional channels like SMS and chat. Plus, you get a free plan for up to 300 daily email sends. If you’re looking for an affordable alternative to Constant Contact that simply gets the job done, Sendinblue is a great option.

Pricing

  • Free: You can access all of its basic features at no cost for as long as you don’t exceed 300 emails per day.
  • Lite: At $22.50 per month, you can send as many emails as you want per day but are capped at 40,000 emails per month.
  • Essential: At $35.10 per month, your monthly sending limit is 60,000 emails. Plus, you get access to A/B testing and advanced statistics features.
  • Premium: At $59.40 per month, your monthly cap increases to 120,000 emails. Plus, you get access to more advanced features.
  • Enterprise: Custom pricing package with dedicated infrastructure and account management.

8. MailerLite

MailerLite is an email marketing platform well-known for its simplicity and ease of use. It has an incredibly easy-to-use email builder, with additional features like surveys, a website builder, and a decent set of pre-built automation workflows making it a solid choice for businesses just starting out with email marketing.

Best features

  • Website builder: Create landing pages to redirect visitors to your promotional communications.
  • Email automation: Use pre-built workflows to automate your marketing, including abandoned cart and multi-trigger automation.
  • Email verifier: Optimize and clean your subscriber lists to improve email deliverability.

Why is MailerLite a better Constant Contact alternative?

MailerLite is a more affordable, easier-to-use, and more user-friendly Constant Contact alternative. Its automation workflow builder is less extensive and in-depth than Omnisend’s it has all the basics like abandoned cart, welcome and post-purchase emails covered. Plus, MailerLite’s generous free plan makes it an excellent choice for bloggers and small businesses.

Pricing

  • Free: Access MailerLite’s basic features for up to 1000 subscribers and 12,000 monthly email sends.
  • Growing business: Starts at $9/month
  • Advanced: Starts at $19/month
  • Enterprise: Custom pricing for businesses with over 100,000 subscribers

9. Benchmark Email

Available in nine languages and present in 15 countries around the world, Benchmark Email is a Constant Contact competitor geared towards small businesses and nonprofits.

Benchmark offers a visual email builder with modern-looking email templates, as well as basic automations like welcome emails and abandoned cart series. A drag-and-drop website builder is available as well, with custom links that allow you to publish your landing pages to your own subdomain.

Best features

  • Ease of use: Benchmark Email offers a user-friendly email editor, along with good-looking templates to make your campaigns stand out.
  • Website builder: Create branded landing pages with Benchmar’s drag-and-drop website builder. No coding required.
  • Customer surveys: Use customer surveys to collect feedback from your subscribers.

Why is Benchmark Email a better Constant Contact alternative?

If you’re a non-profit organization with basic email marketing needs, Benchmark Email is a much simpler (yet more powerful) and more affordable alternative to Constant Contact. You get better features like visual email, website, and automation builders, along with better-looking templates and customer surveys, all for a better price. Simple as that.

Pricing

  • Free: Use Benchmark Email at no cost for up to 3500 monthly email sends.
  • Pro: Starts at $13/month and includes unlimited email sends.
  • Enterprise: Custom pricing for businesses with more than 125,000 contacts.