A giveaway email is a powerful tool to build engagement, excite your audience, and increase brand interaction. Whether you’re looking to grow your email list, drive traffic, or reward loyal customers, a well-crafted giveaway email can work wonders.
By offering enticing prizes, you can encourage customers to interact with your brand, share your content, and boost your email list growth.
In this guide, we’ll share 10 giveaway email examples that can help you build engagement, grow your audience, and improve customer loyalty. Let’s dive into these creative strategies and see how they can elevate your email marketing campaigns.
Try Omnisend today to automate your giveaways and see better engagement results
A giveaway email is a type of marketing email that promotes a competition, sweepstakes, or free product offer in exchange for customer participation. These emails invite recipients to enter a giveaway by completing specific actions, such as subscribing to a mailing list, sharing the offer on social media, or making a purchase.
The main reasons for giveaway emails include building brand awareness, increasing subscriber lists, boosting engagement, and rewarding loyal customers. They are beneficial because they create excitement, generate interest, and encourage immediate action from recipients.
By offering an incentive, businesses can strengthen customer relationships, promote products or services, and increase conversions. Giveaway emails can also help businesses collect valuable data on customer preferences and behaviors, allowing for more targeted future marketing efforts.
Top 10 giveaway email examples
We’ve compiled 10 powerful giveaway email examples that will help you increase signups, promote sales, and reward loyal customers.
To make your giveaway campaigns even easier, check out Omnisend’s free newsletter templates. They’re perfect for sending out your next email campaign.
This giveaway email example from Bridge & Burn grabs attention with a clear, concise subject line. It’s visually appealing, featuring a clean design with clear calls to action and a well-structured layout.
The email highlights the prize in an exclusive way, making the giveaway feel irresistible. The use of bold text and images enhances engagement, and the offer is straightforward.
This email demonstrates how to create urgency and excitement without overwhelming the reader, making it a great example of a successful giveaway email campaign.
This Fracture giveaway email stands out by celebrating pets and the customers who care for them. In keeping with the festive countdown, the brand is giving away daily prizes to inspire its customers.
The email has a lot of strong points. The subject line immediately creates a personal connection, it uses heartfelt imagery that customers can relate to, and the countdown brings customers back day after day to find out the next prize.
This approach is a great example of how leveraging giveaways builds relationships and boosts engagement.
Subject line: Last Day to Enter Serum’s Month Giveaway
This Youth To The People giveaway email creates a sense of urgency by highlighting that it’s the “last day” to enter, prompting readers to act quickly. The clear and simple design emphasizes the giveaway, focusing the reader’s attention on the prize while offering a call to action.
The use of limited-time language encourages immediate engagement and conversions. The clean visuals and well-structured layout make it easy for recipients to understand how to enter.
This email combines urgency, clarity, and visual appeal, making it a strong example for businesses looking to boost customer engagement through giveaways.
To enhance your engagement further, Omnisend offers seamless SMS integration with email campaigns. Learn more about SMS marketing and start reaching your customers on multiple channels.
4. Apto Skincare
Image via Really Good Emails
Subject line: Win All of Our Masks
This Apto Skincare giveaway email is effective because it highlights the value of the prize right away, offering the chance to win all of the brand’s masks. The clean and straightforward design makes the offer clear, while the call to action stands out, urging readers to participate.
The email’s minimalist aesthetic allows the product to take center stage without overwhelming the recipient with information. It also uses clear and engaging copy to promote the giveaway while focusing on customer convenience.
This email serves as a great example of using concise messaging paired with a compelling offer to encourage action.
This Counter Culture giveaway email combines a bright design with a clear, enticing offer. With its colorful emojis, the subject line immediately grabs attention and targets coffee lovers with a significant reward.
The email’s layout is clean, with concise copy and a bold call to action button that directs readers to enter the giveaway. Meanwhile, the minimal design and high-quality visuals create an engaging experience without overwhelming the reader.
This Bored Cow giveaway email is a great example of how a playful tone and a fun offer can drive engagement. With its capital letters and an exciting limited-time offer, the subject line immediately sparks curiosity and interest, while the simple design ensures the message isn’t lost in clutter.
The email uses bright colors and bold typography to highlight the giveaway offer, making it immediately apparent to the reader what the incentive is. The call to action is prominent and encourages users to act quickly.
The email is visually engaging yet uncluttered, striking the perfect balance between excitement and simplicity.
For more inspiration on creating eye-catching emails, check out our email design templates.
7. Snif
Image via Really Good Emails
Subject line: Free Presents Inside
This Snif giveaway email is a fantastic example of how to create intrigue and excitement. The subject line immediately catches attention and entices the reader to open the email. The email is visually appealing, with bold and simple design elements that make the key message stand out.
The clear CTA button invites readers to engage with the offer, using cross-platform marketing to drive engagement on social media. The email’s well-organized structure allows readers to quickly absorb the information and take action.
Stumptown Coffee Roasters’ email effectively highlights its giveaway while creating a strong call to action. The subject line catches the reader’s attention and appeals to their desire for a new beginning.
The email layout is clean and simple, ensuring the message is easy to follow. The use of vibrant imagery and a bold CTA button helps guide the reader toward entering the giveaway.
Additionally, the straightforward copy keeps the focus on the key benefit — the chance to win a fresh start with its coffee products — without overwhelming the reader with unnecessary details.
9. Postable
Image via Really Good Emails
Subject line: 100 Valentine Card Giveaway!
Postable’s email with its 100 Valentine Card Giveaway is an ideal example of a giveaway email that grabs attention and creates excitement. The giveaway leverages the hype around Valentine’s and appeals to readers looking to send unique Valentine’s Day cards to their loved ones.
The email features an eye-catching, brightly colored design with a prominent CTA that directs readers to enter the time-sensitive giveaway. It also includes subtle links to full-price products to inspire customers and potentially increase conversions.
By focusing on the limited nature of the giveaway (100 cards), Postable creates a sense of urgency, prompting readers to act quickly.
This email is a great example of how to combine clear messaging, a strong call to action, and appealing visuals to boost engagement.
Munk Pack’s giveaway email effectively grabs attention with a clear and enticing subject line offering $50 toward its snacks. The email is concise and visually appealing, with an image designed to tempt customers into giving in to their snack cravings.
The email presents the giveaway details upfront, making it clear what the recipient will gain. It appeals to the health-conscious side of parents who want to give their kids healthier snacks, using the timing of back to school as a time-sensitive nudge.
By focusing on the product’s ingredients, the brand builds trust with its audience, while the $50 gift card encourages them to explore its product range.
The email is a perfect example of combining simplicity with strong visual appeal to drive conversions.
For more insights into food ecommerce email strategies, check out this food ecommerce article.
Best practices for giveaway emails
Following best practices when crafting giveaway emails ensures higher engagement and greater participation. Here are some key tips to help you create effective giveaway campaigns that resonate with your audience and drive results:
Clearly communicate the prize and its value
Make the prize the focal point of your giveaway email by showcasing it prominently. Use high-quality images and bold text to highlight what recipients stand to win. Clearly communicate the monetary value of the prize, such as its retail price, to emphasize its worth.
Additionally, tap into the emotional appeal by highlighting how the prize can improve the recipient’s life or bring them joy. This combination of tangible value and emotional connection makes the giveaway irresistible and encourages higher engagement.
Keep the entry process simple
A complicated entry process can deter potential participants and reduce engagement. To maximize entries, ensure the process is quick and easy. Use clear instructions and limit the number of steps required, such as a simple form to fill out or a one-click action.
The fewer barriers you create for your recipients, the more likely they are to follow through. A seamless experience increases participation rates and ensures your giveaway reaches as many people as possible without causing frustration. Keep it simple, and the entries will follow.
Use urgency to drive immediate action
Creating a sense of urgency can significantly boost participation in your giveaway. Use phrases like “limited time offer,” “hurry, ends soon,” or “last chance to enter” to encourage recipients to act quickly.
Highlighting a deadline or scarcity, such as limited spots or exclusive prizes, pushes recipients to take action right away. Urgency taps into the fear of missing out (FOMO) and motivates recipients to enter before it’s too late, ultimately increasing the success of your giveaway campaign.
Target your audience with personalized and relevant giveaways
To maximize participation and engagement, ensure your giveaway resonates with your audience’s specific interests. Tailor the prize to appeal to their needs, desires, or preferences, whether it’s a product they use frequently or a service they’re likely to value.
Personalizing the giveaway not only increases its relevance but also makes recipients feel like the offer is specifically for them, enhancing their connection to your brand. This targeted approach boosts the chances of higher engagement and a greater return on investment for your campaign.
Promote transparency and build trust
Being transparent about the giveaway rules, the entry process, and how winners will be selected helps build credibility and fosters trust with your audience. Clearly communicate the terms and conditions, and ensure the prize is legitimate and achievable.
When participants feel confident that the giveaway is fair and transparent, they’re more likely to engage with your brand and participate in future promotions.
15 giveaway email subject lines you can copy
Creating an eye-catching subject line is key for increasing open rates in your giveaway email campaigns. A great subject line sparks curiosity and encourages recipients to engage. Below are 15 subject lines that can help grab attention and get your audience excited about your giveaway:
? WE’RE GIVING SOMETHING AMAZING AWAY!
You could WIN this… ?
?️GIVEAWAY ALERT: Don’t miss out!
Enter now — our BIG giveaway is here! ?
YOU + THIS GIVEAWAY = PERFECTION! ✨
? It’s your chance to win big!
Don’t wait — our giveaway ends soon! ⏰
? WINNERS WANTED: Will it be you?
This giveaway is TOO good to skip… ?
ENTER NOW: Your prize is waiting! ?
You could walk away with THIS… ?
?GIVEAWAY TIME: What are you waiting for?
Who doesn’t love a giveaway? ?
? LAST CHANCE: Enter our giveaway now!
YOU DESERVE TO WIN THIS! ?
If you’re unsure about crafting the perfect subject line, check out Omnisend’s subject line generator to easily create compelling email subject lines for your campaigns.
Wrap up
A giveaway email is an excellent way to engage your audience and boost brand awareness. You can drive participation and excitement by using compelling subject lines, clear communication, and a simple entry process.
If you’re looking to elevate your email campaigns, remember to use best practices and create irresistible offers.
Create your own high-converting giveaway email with personalized templates and powerful automation
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
TABLE OF CONTENTS
TABLE OF CONTENTS
Start free
Quick sign up | No credit card required.
Share the article
Copied!
Subscribe and don’t miss any updates!
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.
Omnisend AI
OFFER
