High-performing Giving Tuesday email examples show just how effective the right message can be. While thousands of emails are sent on this day, only a few truly stand out and make a lasting impact.
So, what makes them different? The answer lies in this post, where only the best email examples made the cut.
We’ll break down seven standout emails to uncover the small but smart choices that lead to higher clicks, more shares, and bigger profits.
You’ll see subject lines that grab attention, CTAs that actually get clicked, and post-donation follow-ups that build lasting loyalty.
But first, let’s cover some basics.
What is Giving Tuesday?
Giving Tuesday is a global movement that takes place annually on the Tuesday following Thanksgiving. It was created in 2012 as a response to the consumerism of Black Friday and Cyber Monday, encouraging people to give back to their communities.
On this day, individuals, businesses, and nonprofits come together to support charitable causes, donate to organizations, and promote kindness.
In 2024, people in the US donated $3.6 billion on that one day, and 36.1 million people took action by donating, volunteering, or giving items.
The idea is simple: choose a cause you care about and make a donation. It proves that small acts can add up when many people come together to make a difference.
7 Giving Tuesday email examples
Before you design email campaigns this Giving Tuesday, take a look at how top brands turn generosity into engagement. Inspired by these Giving Tuesday email examples, you can recreate a Giving Tuesday newsletter that converts with Omnisend’s newsletter templates.
1. Everlane: Doubling donations for Giving Tuesday
Subject line: Today Only: Gift 100% Human. Give 20% To The ACLU.
Everlane, a fashion ecommerce brand, employs a calm, minimalist design that conveys its message clearly at a glance through its headline, “Gifts that give back.”
The subject line makes the offer instantly apparent and is a perfect example of holiday email subject lines that get more opens.
The hero image draws you in, and then a short line explains the offer, stating that it doubles the donation to the ACLU.
The copy maintains its simplicity by explicitly stating that the brand is donating 20%, allowing readers to immediately understand the impact of their purchase. By combining emotional framing with clear numbers, the email reduces doubt and encourages people to take action.
Product photos with prices follow, which reduces friction for shoppers.
There’s one clear CTA, “Shop the collection,” making it easy to convert. The visual hierarchy, short blocks of text, and strong CTA make this a practical entry for any list of Giving Tuesday email examples.
2. Partners Coffee: Rewarding generosity with a gift
Subject line: Join us in our Giving Tuesday fundraising effort!
Image via Really Good Emails
Next on our list of Giving Tuesday email examples is this one from the Shopify coffee store Partners.
This email reads like a friendly note from a brand that cares about its local community. It explains Giving Tuesday simply. Then it lists recent local groups it has supported and invites readers to donate to an organization of their choosing.
The copy emphasizes that giving is personal, which respects the reader’s values and builds trust. Naming beneficiaries and offering a small thank-you code signals transparency and gratitude.
The body explains why Giving Tuesday matters in plain language, then shows concrete next steps and a bold “Submit Donation” button. It’s a solid example to include among Giving Tuesday email examples because it centers community, clarity, and respect.
3. Sonos: Eco-friendly savings for Giving Tuesday
Subject line: This Giving Tuesday
Image via Really Good Emails
This email pairs a timely offer with credible proof. Sonos names its partner, 1% for the Planet, and links to a longer “Listen Better Report.” This signals transparency and long-term commitment rather than a one-off stunt.
The copy ties an incentive of saving 25% on Sonos refurbished products to a measurable impact. This lets customers understand both the benefit and the cause.
The design repeats CTAs at natural stopping points and uses serene, nature-focused visuals to keep the tone respectful. The email also includes a softer, educational CTA (read the report) to capture readers who need more reassurance before buying.
For marketers compiling Giving Tuesday email examples, this shows how to drive purchases while honoring a cause.
4. Charity: Water: A heartfelt Giving Tuesday thank you email
Subject line: We’re inspired by your generosity
Image via Really Good Emails
This Charity: Water’s Giving Tuesday email uses storytelling to turn a single ask into a shared movement. The hero photo establishes a human connection. The following paragraphs then narrate Giving Tuesday’s origin and the reader’s part in its growth.
Its gentle, appreciative tone reduces opt-out risk and encourages long-term engagement. From a deliverability and brand perspective, the email avoids hype and instead nurtures trust.
Marketers can copy the template: lead with empathy, tell a short origin story, and thank donors by name or group. Also, invite continued involvement without pressure.
You can use this model of emotional storytelling and appreciation in a Giving Tuesday thank you email. Use our thank you email templates to reduce effort and send emails that connect with your audience.
“Our customer reactivation flow has been great for bringing shoppers back, while new ‘thank you’ messaging is helping us foster deeper connections. With support from our success manager, we’re constantly refining our approach.”
–Jacqueline Love, Ecommerce and Wholesale Manager at Rachel Riley
Omnisend helped Rachel Riley turn simple thank you emails into loyalty tools that grew BCFM revenue by 77.33%.
5. Patagonia: Giving Tuesday email example encouraging environmental action
Subject line: Giving Tuesday: A gift that lasts
Image via Really Good Emails
This email features a large yet simple hero image and the line, “A gift that lasts,” which primes readers for a long-term impact rather than a one-off plea.
A short, centered block explains the cause and is followed by a single, prominent “Donate” CTA, which is perfect for readers who want to act quickly.
This Giving Tuesday email example demonstrates how a single email can serve many audience intents — to donate now, learn more, or pick a specific cause. The best part? It does it all without diluting the core message.
This is a perfect example of ethical marketing that builds trust with subscribers.
6. Sevenly: Turning Giving Tuesday into double the good
Subject line: In honor of #GivingTuesday, we’re DOUBLING OUR PLEDGES!
Image via Really Good Emails
This email wins by making impact explicit. Each product ties to a clear, countable outcome — $14 toward foster care, four books for kids and seven trees planted.
Those exact numbers remove guesswork and make the offer feel real, which raises trust and conversions. The headline “Giving Tuesday We’re doubling our pledges” adds an easy, memorable lift: buy and the impact doubles.
Bold, colorful blocks and large CTAs like “Double your pledge” or “Shop the collection” make actions scannable on mobile.
By combining ecommerce mechanics with measurable social good, it becomes a practical template in lists of Giving Tuesday email examples.
That’s what makes it one of the best holiday newsletter ideas for Giving Tuesday or even Thanksgiving weekend.
7. Lyft: Turning small actions into big impact
Subject line: Join #GivingTuesday with Lyft
Image via Really Good Emails
Lyft’s email shows how small asks add up. By promoting the app’s “Round Up & Donate” feature, Lyft makes giving almost effortless: riders tap a setting and spare change becomes charity.
The message highlights two trusted partners, namely, Feeding America and Save the Children, so donors know where their money will go.
The copy explains the mechanic in plain language and uses social proof —“the Lyft community has already contributed over $2 million” — to normalize participation.
It also uses simple, but clear email CTAs, “Join In” and “Learn More,” to make participation easy.
That combination of micro-donations, clear instructions, and partner credibility makes it one of the best examples of Giving Tuesday emails. It converts habitual app behavior into steady philanthropy without heavy friction or emotional pressure.
Best practices for Giving Tuesday emails
A great Giving Tuesday email doesn’t have to be flashy — it just needs to feel real and meaningful.
Here are some best practices you can follow:
Be clear about your goal: Tell readers exactly what their gift supports, as specific goals inspire trust
Make it about them: Use “you” more than “we” to make the reader a part of your fundraising campaign
Show real impact: Use a story or quick example of how donations help by adding email images that build trust and emotional connection
Make giving simple: Use a short message, clear visuals, and one call to action button to keep the design simple and readable
Thank and update: Follow up after Giving Tuesday with results, as people love knowing their contribution mattered
Make this Giving Tuesday your most impactful yet
Giving Tuesday is all about sharing hope and purpose with the community that we live in. The right email can spark that feeling instantly through honest stories, gratitude, and thoughtful design.
The Giving Tuesday email examples above show what’s possible when empathy meets creativity.
With Omnisend’s intuitive email automation tools and professional newsletter templates, you can design, personalize, and send Giving Tuesday emails that capture the same spirit in just a few clicks.
Simonas is a Content Team Lead at Omnisend. Early on, he developed an interest in blogging, online media, internet culture, and what makes the online world spin (it's content). When he's not fully immersed in extraordinary cyberspace adventures (giggling at memes), you'll probably find him at a live music gig or reading fiction.
Omnisend AI
OFFER
