25 free confirmation email templates & best examples [2025]

Reading Time: 19 minutes

Ever canceled a subscription or bought something without receiving a confirmation email? Your customers don’t deserve that, nor does your support desk. It pays to set them up across your touchpoints to build trust and reduce support requests.

A timely, professional, and helpful confirmation message is one of the marks of a reputable store, and it’s definitely necessary for an optimal customer experience.

However, for us marketers, they serve additional practical purposes, such as letting you segment customers by the confirmations they’ve received and use those segments to trigger follow-ups or exclude them from other campaigns.

This article is a comprehensive guide to confirmation emails, featuring 20 templates, real-world examples, best practices, and insights to help you create effective messages.

What is a confirmation email?

A confirmation email is an automated message that your marketing tool triggers when customers complete an action or meet segment criteria. It confirms their action and explains what happens next, or provides the information they requested.

You can trigger confirmation emails across your customer journey in these scenarios:

• Purchasing
• Cancelling
• Subscribing
• Registering
• Downloading
• Updating preferences
• Completing a form
• Confirming an email address

Building confirmation flows for these actions builds trust with customers and reduces the “Did it work?” support requests that create friction.

Confirmation email examples and templates

Confirmation email examples and templates from successful brands provide blueprints you can use in your own messages. For instance, did it occur to you to include a progress bar in order, shipping, and delivery sequences to improve user experience?

We’ve listed 18 confirmation emails to inspire yours below. Click any of the links below to jump to the types of confirmation emails that interest you:

• General confirmation emails
• Order confirmation emails
• Shipping confirmation emails
• Interview confirmation emails
• Appointment confirmation emails
• Booking confirmation emails
• Purchase confirmation emails
• Subscription confirmation emails
• Registration confirmation emails
• Order acknowledgement emails

General confirmation emails

General confirmations are straightforward emails that can be easily edited to match various scenarios.

A prime example is a text-only email that lets you change the heading and only a few words in the content. Although these templates are not particularly special, they serve the purpose for multiple email marketing scenarios.

General confirmation email example 1: Spotify

Spotify sends out branded confirmation emails for account-related actions, such as password resets and magic login links. The confirmation example below welcomes customers back after periods of absence when they attempt to log in:

Its subject line, “Log in to Spotify,” makes the email’s intent clear. Opening the email reveals a welcome back message and a green CTA button, which reads “GO TO SPOTIFY”. The structure encourages action and clicks.

General confirmation email example 2: Going

Airline tickets retailer Going uses a minimalist template for its confirmation emails, with the example below sent to customers who cancel memberships with the subject line, “Your Going renewal has been canceled”:

The email’s heading and bold text reinforce the subject line, while internal links provide opportunities for the customer to view other aspects of their account, such as points and miles.

You could follow Going’s approach with bullet points for information, and when appropriate, an offer (in this case, “Wanna pay just $49?”) to increase customer retention.

General confirmation email templates

Template 1: Simple confirmation email

Send this order confirmation email template for quick actions like downloads, form submissions, or profile updates, where customers need proof it worked:

Template 2: Detailed confirmation email

Account creation, subscription changes, and service registrations require onboarding guidance and multiple access points that a basic template can’t cover. Use this order acknowledgement email template instead:

Order confirmation emails

Every order that comes into your store requires a confirmation sequence, allowing customers to receive transactional information, including payment, product, and shipping details. Your order confirmations should be sent out within five minutes and present the information clearly.

Order confirmation email structure

Here’s an example of an order confirmation email template and the specific details that customers are informed of:

It has a simple layout, and all the information is prominently displayed. It includes:

1. Order confirmation message and a thank you note
2. The date of the order
3. Product details, including name, price, and quantity
4. Total order amount
5. Billing and shipping address
6. Payment method
7. Shipping method
8. A “View order” button that takes them back to the store
9. Estimated delivery timeline
10. Return and exchange policy explaining the return window and any return requirements
11. Contact details for customer service inquiries

This template has the necessary information that a customer wants to see. The “View order” button is what helps the order confirmation email have such a high conversion rate by taking active buyers back to the store to check the items they bought.

Of course, you’re free to include other information, such as relevant products, a limited-time offer for their next purchase, or a request for a review.

How to automate order confirmation emails

Watch this tutorial video to set up order confirmations in Omnisend:

Prefer written steps? Follow these:

1. Open Automations, click Create workflow, select Order confirmation
2. Keep the trigger on Paid for order and set delivery to Immediate
3. Edit the preset template with your branding. It already includes order numbers, product details, totals, and addresses:

4. Add exit conditions if needed, like preventing the email from sending if an order gets canceled
5. Review performance once your workflow is live and make adjustments to keep confirmations running smoothly

Order confirmation email examples

Order confirmation email example 1: Crocs

Crocs confirms orders with personality using the subject line “We got your order. (You have great taste!)” The compliment in brackets turns a standard confirmation into something that makes customers smile:

The progress tracker displays the order without text. Order details, payment summary, and product specs appear in scannable sections that double as a receipt.

Order confirmation email example 2: Wimp Decaf Coffee Company

Wimp Decaf Coffee Co. strips its order confirmation down to what matters, with a progress tracker bar and a thumbs-up illustration confirming the order:

“What’s in your order?” reads like someone asking a question, and the orange button pops against a cream background to encourage engagement.

Order confirmation email templates

Template 1: Simple order confirmation email

Use this template when orders contain one or two items and customers just need their order number and shipping timeline:

Template 2: Detailed order confirmation email

Large and complex carts with applied promo codes require itemized receipts so customers can verify that charges match their expectations at checkout. Here’s a template to copy:

Shipping confirmation emails

Shipping confirmations trigger when your order status changes to “fulfilled” in your store platform. They stop the “where’s my package?” support tickets and prove to customers their purchase is moving toward them.

Your shipping emails should contain delivery, courier, and product information, with optional tracking info if your customer purchased tracked delivery.

Shipping confirmation email examples

Shipping confirmation email example 1: Chewy

Chewy’s shipping confirmation uses a straightforward subject line and sets expectations upfront with “Please allow 24 hours to track your order”:

Order summary and shipping address sit side by side. Package groupings with individual tracking buttons let customers monitor multiple shipments separately. Autoship discounts appear in red next to original prices, reinforcing subscription value without being pushy.

Shipping confirmation email example 2: Fitbit

Fitbit’s subject line, “Today is the day! Your order has been shipped,” builds excitement around delivery rather than treating it as another transaction update.

“Are you smiling? You’re totally smiling” and “No need to camp out by the mailbox!” match the brand’s playful personality:

Order details, tracking number, product information, shipping method, and delivery address sit on a white background that’s easy to read.

Shipping confirmation email templates

Template 1: Simple shipping confirmation email

Your customer’s order just left the warehouse, and they want proof it’s in transit. Copy and paste this shipping confirmation email to provide just that:

Template 2: Detailed shipping confirmation email

Customers who have ordered multiple items or paid for expedited shipping will carefully review every detail to ensure that their products are delivered correctly. This shipping email template will cover everything your customer needs:

Interview confirmation emails

You’ll send interview confirmations for jobs, but they can also apply to industry membership requests.

Your interview confirmation emails should provide the details for your candidate to attend. Providing a link to change the interview date is worthwhile if you have hundreds of candidates spread over several weeks.

Interview confirmation email examples

Interview confirmation email example 1: Accounting firm

This interview confirmation email features a large yellow headline to confirm the interview instantly without requiring candidates to search for information. Date, time, and location appear in a clear hierarchy below the intro text:

“Let’s be friends” at the bottom shifts the tone from corporate to casual before candidates walk in the door. The white CTA stands out against the teal, and social links allow candidates to peek at the company culture beforehand.

Interview confirmation email example 2: Retail store

This interview email leads with congratulations before delivering interview details. “Your CV impressed us” tells candidates they earned the slot rather than just got filtered through:

The minimalist design puts interview location and time side by side for easy calendar entry. “About our hiring process” explains what comes next without making candidates guess.

Interview confirmation email templates

Template 1: Simple interview confirmation email

Your candidates have applied and passed the screening, so they need to know when and where to show up. Here’s a template that provides that crucial information:

Template 2: Detailed interview confirmation email

Panel interviews or all-day sessions require prep time and context about what candidates are walking into. Use this template to provide additional information:

Appointment confirmation emails

Try-ons, salon visits, and service appointments all need confirmation emails. Send them within five minutes with the date, time, and location customers need to show up.

Appointment confirmation email examples

Appointment confirmation email example 1: Parlour Nouveau

Parlour Nouveau’s email confirms the appointment time, service type, and stylist name at a glance. Two CTAs serve different purposes: “View My Appointments” for managing bookings and “Add to Calendar” for saving the date:

The cancellation policy is located under “Message From Business,” with fees and contact details provided upfront. An embedded map displays the salon’s location, allowing customers to know where to go.

Appointment confirmation email example 2: TurboTax

TurboTax personalizes its appointment confirmation with “You’re on the books to meet with your tax expert” instead of generic appointment language. The calendar graphic shows date and time visually, making it easier to process than text alone:

Multiple calendar integration links let customers add the appointment to whichever platform they use. Instructions for joining the meeting appear before the CTA, so customers know what to expect, plus it includes app store links for further engagement.

Appointment confirmation email templates

Template 1: Simple appointment confirmation email

Send this when appointments are simple bookings without special instructions or provider assignments:

Template 2: Detailed appointment confirmation email

Service appointments with multiple providers, preparation requirements, or policies need more information upfront. This template provides a blueprint you can use:

Booking confirmation emails

Booking confirmations cover hotel rooms, event tickets, class registrations, and restaurant tables where customers reserve a spot but don’t need a scheduled time with a provider.

Send these confirmations after the payment has gone through, so customers who book at the last minute receive their details promptly to use them.

Booking confirmation email examples

Booking confirmation email example 1: Travelodge

Travelodge displays the location and confirmation number at the top of its booking email before any other content, letting customers save or screenshot the essentials immediately:

A location photo helps customers recognize the property when they arrive, and the amendment deadline sits above the manage booking button, giving a clear window for making changes.

Booking confirmation email example 2: citizenM

CitizenM’s bright purple header and quirky pillow character match the brand’s playful hotel experience. The booking code sits in a black box above the manage booking button for easy access:

Check-in and check-out dates appear as large calendar tiles side by side, making dates impossible to miss. A “Can I check in early?” link appears under the check-in time, addressing a common question before customers ask.

Booking confirmation email templates

Template 1: Simple booking confirmation email

Customers need immediate confirmation that their reservation has been processed without having to scroll past unnecessary details. Use this basic template to provide the necessary information:

Template 2: Detailed booking confirmation email

Multi-day stays and group bookings require check-in windows, party sizes, and cancellation terms. This template works well:

Purchase confirmation emails

Purchase confirmations and order confirmations are used interchangeably. Some brands say purchase, others say order. Both confirm payment and list what your customer bought. Use whichever term suits your tone of voice best.

Purchase confirmation email examples

Purchase confirmation email example 1: Allbirds

Allbirds opens with “THANK EWE” and a sheep doing jazz hands, turning a receipt into a moment that reflects the brand’s personality and wool products:

The copy stays short, “We got your order! We’ll let you know when it ships and is headed your way.” Order details are presented in simple rows, including product image, specifications, and pricing. Nothing competes for attention with the confirmation itself.

Purchase confirmation email example 2: Home Alive Pets

HomesAlive Pets uses a photo of a dog with pet products to reinforce what customers just bought instead of generic order graphics:

It covers the brand’s family-owned background and shelter support before order details appear, and the purchase summary sits below the mission statement, making the confirmation feel less transactional.

Purchase confirmation email templates

Template 1: Simple purchase confirmation email

Most purchases need only proof and shipping timelines without additional steps or details. Use this template to cover the basics:

Template 2: Detailed purchase confirmation email

High-value purchases or first-time customers benefit from seeing additional details that show what they paid for and when it is expected to arrive. The template below will help you provide more information:

Subscription confirmation emails

Send subscription confirmations when customers sign up to your newsletter or purchase subscription products. New subscribers require login details and billing information, but renewal confirmations can skip the setup instructions since customers already know how everything works.

Subscription confirmation email examples

Subscription confirmation email example 1: Ipsy

Ipsy uses “Do a Little Dance, It’s Official!” to celebrate the subscription signup instead of dry confirmation language:

The message confirms both the free starter kit and recurring membership in a single sentence, and the product photography shows what arrives in the first shipment.

Subscription confirmation email example 2: Paramount

Paramount+ leads with “YOU’RE IN!” over a bright blue background. The hero section confirms subscription status before any other information appears:

The intro paragraph sells the content library instead of just confirming the transaction. Account details sit at the bottom with name, email, and plan type for reference, with the blue CTA button matching Paramount’s brand colors and pushing subscribers to start watching.

Subscription confirmation email templates

Template 1: Simple subscription confirmation email

Send this for renewals or simple subscription signups where the service is self-explanatory:

Template 2: Detailed subscription confirmation email

First-time subscribers need information about accessing their subscription, understanding billing cycles, and managing their account. Copy this template to cover additional information:

Registration confirmation emails

Registration confirmations trigger when customers create accounts, sign up for events, join programs, and register products. They need to verify email addresses and understand what happens next, unlike other confirmations, where payment has already happened.

Registration confirmation email examples

Registration confirmation email example 1: NETGEAR

Netgear confirms product registration with the details customers will need later, such as their product model, serial number, and registration date. Icons next to each item make the information scannable:

The welcome image shows someone using a laptop, reinforcing that the product is now registered and ready to use, and the support section appears below with a CTA linking to setup guides and software updates.

Registration confirmation email example 2: Financial Times

Financial Times welcomes new customers by positioning them as part of a five-million-strong community rather than just completing a form. The branded header graphic reinforces the publication’s identity:

An app download section appears immediately after the welcome copy, pushing mobile adoption while engagement is high. Video and podcast sections with CTAs give customers multiple entry points to start consuming content.

Registration confirmation email templates

Template 1: Simple registration confirmation email

This registration email template is suitable when customers create accounts or register products without needing extensive onboarding:

Template 2: Detailed registration confirmation email

Customers who register products or sign up for events need to know what happens between now and when they can use the product or attend the event. Use this template to cover everything:

Order acknowledgement emails

Order acknowledgement emails arrive before order confirmations and are entirely optional in your transactional flow.

Consider adding them to your sequence if your ecommerce platform experiences delays fulfilling orders, which prevents order confirmations from going out. 

An acknowledgment email that triggers after payment helps to fill any gaps in confirmation and, in turn, reassures customers of a successful purchase.

Order acknowledgement email examples

Order acknowledgement email example 1: Winter apparel store

This order acknowledgement email thanks customers for their purchase before delivering any transactional details (product information), treating the moment like relationship building rather than just receipt generation:

The mountain illustration matches the product category and fills the space that would otherwise feel empty on an acknowledgement page. Promising full order details “within the next few hours” manages expectations about when tracking arrives.

Order acknowledgement email example 2: Craft hobby supplier

If you have bold branding, this order acknowledgement email is a perfect example of doing things right. It utilizes large typography on a bright orange background to immediately capture attention. “Your order is in!” confirms the purchase in three words:

Instead of leaving customers waiting, it prompts creating an account as the next actionand highlights the benefits of account creation.

Order acknowledgement email templates

Template 1: Simple order acknowledgement email

Send this email when your platform needs time to process orders before you can send a full confirmation with shipping details:

Template 2: Detailed order acknowledgement email

Longer processing times or complex orders benefit from more context about what happens between payment and fulfillment. This order acknowledgement email does the job:

Confirmation email best practices

Follow these practices to build trust and reduce support requests:

1. Build confirmation flows for your most common scenarios first: Orders, cancellations, registrations, password changes, and signups will cover most of your customer actions.
2. Confirm actions in your subject lines: Doing so improves trust and influences open rates. For instance, “New account created” looks dull, but its intent is crystal clear.
3. Test your subject lines for best practices: Picking the correct subject line length, word count, and formatting (for example, emojis, dashes) also influences open rates. This part is easy to use with Omnisend’s free subject line tester. Here’s an example:

4. Brand your email templates: Your logo and brand colors provide a cohesive customer experience that extends from your website to your email. Omnisend allows you to upload brand assets, which are then applied to your templates, reducing the need for manual editing.

5. Write descriptive headings: It’s best practice to reinforce your action-oriented subject line in your first heading so that there’s no doubt about its purpose. Your additional headings can then be less descriptive, perhaps even promotional when appropriate.
6. Keep sentences under 20 words: Customers scan confirmation emails fast. Short sentences with bolded key details (order numbers, dates, amounts) let them find what they need in seconds.
7. Use the data you have for personalization: Names, purchase details, and plan choices prove this email is for them, not a generic template sent to everyone.

8. Use buttons for your main action: Buttons receive more clicks than text links because they resemble the buying experience customers have just completed. Make them colorful and contrasting.
9. Put your button above the fold: Customers shouldn’t need to scroll to track an order or access what they signed up for. Place it below your first heading where they’ll see it immediately.
10. Inform customers about the following steps: Providing shipping estimates, event start times, and access instructions helps prevent a flood of support tickets.
11. Link to resources at the bottom: FAQs and support pages belong below your confirmation details. Customers came to verify their action, not browse your help center, but if they need help, it’s good to provide a link.
12. Include a data protection notice: Your customers may have just provided their personal details. A privacy policy link or line about data security shows them you take protection seriously.

13. Continue the conversation after confirmation: Build post-purchase flows that thank customers and cross-sell to generate additional sales.

Improve your confirmation experience

Missing confirmations make customers panic. They check their bank account, refresh their email, and wonder if they need to place the order again or contact your support team.

Omnisend addresses this with pre-built automations that you can configure with custom delays to trigger every time a customer makes a purchase, signs up, cancels, or downloads.

Additionally, you add brand assets to your profile, and Omnisend will import your logo and colours into emails by default.

Email, SMS, and web push notifications work within the same flows for multichannel confirmations, and all plans include reports that let you track each channel’s performance and measure your marketing ROI.

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