The question of choosing the right email marketing software is easy when you’re interested in only sending bulk campaigns. There are so many email marketing providers: in fact, you can even choose one based on your favorite color.

Basic is basic.

But when you are a smart marketer, you’re interested in not only sending a lot of emails. The real thing for you is a great ROI and sales.

In that way, choosing a proper tool for advanced and behavioral-based marketing campaigns can be a real challenge.

This Klaviyo review will detail all of Klaviyo’s pros and cons, and whether it’s good or not for ecommerce marketing automation.

Klaviyo review – What is Klaviyo?

Klaviyo is a marketing automation platform focused on email and designed for ecommerce.

A screenshot of Klaviyo's homepage

A screenshot of Klaviyo’s homepage

The free account covers 250 contacts and 500 emails sent, which includes the newsletter.

You will also get A/B testing tools, segmentation, and the responsive drag and drop email creator.

Once you get 300 contacts you will have to start paying $25 a month. The price is related to the size of your subscribers.

Klaviyo Pros

We should be honest here, since we respect our competitors. Klaviyo is a really advanced marketing automation tool and they have a lot of useful features:

  • Klaviyo lets you segment your list based on different factors, such as their behavior on your website, their location, open rates.
  • Integration with Facebook custom audiences. By connecting the two platforms, you can target your contacts on Facebook.
  • Marketing automation is pretty impressive. By using different conditions and actions, you can build flows or rules for any subscriber situation.
  • Easy Visual Builder. You don‘t need programming skills to create your automation workflows, email templates or install signup forms to the website.
An example of one of Klaviyo's good features

An example of one of Klaviyo’s good features

Its integration with Shopify is also really deep. Klaviyo uses data from your Shopify store and automatically sends abandoned cart emails to your customers.

It also creates personalized product recommendations and delivers post purchase engagement campaigns.

Our verdict is that Klaviyo is an advanced tool for ecommerce marketing automation. They have sales-boosting features similar to what Omnisend has.

Klaviyo Cons

The price of Klaviyo is really high. MailChimp, ActiveCampaign, and Omnisend are cheaper. In some cases, the price difference can be up to 3x times.

To start with, Klaviyo can be tricky.

Klaviyo has a lot of options, but it's not easy to understand

Klaviyo has a lot of options, but it’s not easy to understand

Their functionalities are so advanced that you’ll be able to understand why there are so many freelancers offering Klaviyo setup and maintenance services.

Klaviyo's user interface is not very good

Klaviyo’s user interface is not very good

Klaviyo support is another weak point.

On Quora and in Reddit threads, you can find many complaints about Klaviyo’s slow support.

But, as you probably know, people are more likely to share a bad experience than a good one.

If you are interested in Klaviyo or searching for a great Klaviyo alternative, try out Omnisend.

You can also request a demo here.