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Many people assume Moosend is one of the most affordable email marketing tools. But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features.
And although Moosend is a popular email marketing tool in the world of ecommerce, it lacks important features like SMS functionality.
You don’t have to settle for less. There are plenty of powerful Moosend alternatives you can try out, and here are seven of them.
What Moosend has to offer?
Let’s have an overview of the tool.
|User-friendly interface||Limited and basic form templates|
|Real-time analytics and reporting||Complex third-party integrations|
|Advanced features in the low-tier plan||Lacks a free plan|
|Fast and reliable customer support||Custom reporting only with the highest-tier plan|
Moosend alternatives: Overview
|Alternative||Best for||Free plan||Paid plans||Extra marketing features|
|Omnisend||Fast-growing ecommerce businesses||Yes||From $16/month||SMS marketing, push notifications, Google & Facebook custom audiences, landing pages|
|Brevo||Ecommerce beginners, bloggers, and non-profit organizations||Yes||From $25/month||SMS marketing, live chat, Facebook ads|
|Mailchimp||Small and medium-sized businesses||Yes||From $13/month||Landing pages, social posts, postcards, and surveys|
|Constant Contact||Small businesses and solopreneurs||No||From $12/month||Social posting, surveys, polls, and SEO tools|
|Drip||Startups and growing businesses||No||From $39/month||Market across multiple channels – email, social, and onsite pop-ups|
|OptiMonk||E-commerce businesses looking to improve lead generation||Yes||From $39/month||Smart Headline Generator|
|ActiveCampaign||B2B and B2C businesses||No||From $49/month||In-built CRM functionality|
Here’s our list of the top Moosend alternatives.
G2 rating: 4.5/5
Shopify rating: 4.8/5
What makes Omnisend one of the best Moosend alternatives?
Omnisend is specially designed to meet the marketing needs of fast-growing ecommerce businesses.
It’s easy enough for beginners but also provides the advanced features large businesses need.
What makes it one of the best Moosend alternatives is that it offers a lot of advanced features like product recommender, Wheel of Fortune, and Google & Facebook custom audiences.
You can carry out A/B tests on entire emails, instead of just the subject lines and sender names.
|Tier 1||Pro: Starting from $59/month for unlimited emails and 500 contacts||Enterprise: Custom price|
|Tier 2||Standard: Starting from $16/month for 6,000 monthly emails and 500 contacts||Pro: $9/month for unlimited emails and up to 500 subscribers|
Omnisend’s free plan offers features like pre-built automation and workflows, signup forms and pop-ups, A/B testing, and modern newsletter templates.
These are features you can use to build an effective marketing campaign for your ecommerce business.
- Email campaigns and email builder:
Omnisend has a beginner-friendly email campaign builder with an inbox preview option. The email builder at Moosend isn’t as user-friendly. You can also use the Product Picker to create shoppable emails and generate unique discount codes for your emails with Omnisend, something that’s not possible with Moosend.
- Marketing automation:
With Omnisend you can combine email, SMS, and web push notifications into a single workflow. You get automation splits that let you personalize your messages. All these are lacking in Moosend.
- Landing pages:
Omnisend lets you create highly-targeted landing pages for each of your social media and search ads. It creates a streamlined experience for your customers that boosts conversions. This is not easy to achieve with Moosend.
- Reporting and analytics:
Besides the basic campaign reporting and analytics you’ll find in Moosend, Omnisend provides a sales dashboard that helps you keep track of your ROI. It shows you the sales and order numbers for each of your campaigns. Omnisend also offers lifecycle stage maps of your customers, which enables customer lifecycle based segmentation.
- List-building features:
Omnisend offers a list cleaning service that gets rid of invalid email addresses, spam traps, and disposable emails. This can increase your deliverability and lower your email marketing costs. Moosend doesn’t offer this service.
Omnisend supports smooth integrations with almost all popular ecommerce platforms including Shopify, Shopify Plus, BigCommerce, WooCommerce, and Wix. Moosend doesn’t integrate with Shopify and Wix.
Omnisend supports email, SMS, and web push notifications. Moosend, on the other hand, offers only email marketing functionalities.
What makes Omnisend one of the best Moosend alternatives is that it offers international SMS, which very few Moosend alternatives offer. Many email marketing solutions, like Klaviyo and GetResponse, offer SMS services to only a handful of countries such as the US, Canada, UK, and Australia.
Omnisend offers award-winning support on both its free and paid plans. Every customer can enjoy 24/7/365 email and live chat support.
Customers with a monthly spend of over $400 also get a dedicated customer success manager.
With Moosend, all plans get email and chat support. But priority support is given to Enterprise plan users. An account manager is only available in the Enterprise plan, no matter how much you spend on the Pro plan.
2. Brevo (formerly Sendinblue)
G2 rating: 4.5/5
Shopify rating: 2.5/5
Why is Brevo a good Omnisend alternative?
Like Moosend, Brevo is beginner-friendly. It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management.
Brevo has a transactional email offering. In addition, you can create, send, and track SMS, WhatsApp, and push notifications.
|Tier 1||Brevo Plus: Custom||Enterprise: Custom|
|Tier 2||Business: Starts from $65/month||Pro: $9/month|
|Tier 3||Starter: Starts from $25/month||—|
For free you can send 300 emails per day, push notifications, and you can create SMS and WhatsApp campaigns with Brevo. You also get transactional emails.
Transactional emails are not available on the free trial of Moosend, only the paid plans.
Both Moosend and Brevo provide templates. But Brevo is a better alternative to Moosend in that it provides occasion-specific templates.
Unlike Moosend, Brevo has a ‘best time’ function. It chooses the best time to send your email based on the performance of your past campaigns.
Instead of using tags, Brevo has a scoring system for list segmentation. It facilitates effective personalization when sending campaigns.
Another feature that makes Brevo one of the best Moosend alternatives is its multi-list subscription feature and integrated CRM.
Brevo doesn’t only support email campaigns as Moosend does. It supports SMS campaigns, push notifications, and WhatsApp messaging.
Like Moosend, all Brevo users get email support, including on the free plan. But phone and chat support options are only available for Business and Enterprise plan users.
The custom-priced plan comes with a dedicated account manager, which is the same as Moosend’s custom-priced plan.
G2 rating: 4.4/5
Shopify rating: 3.5/5
Why is Mailchimp a better alternative?
Mailchimp offers a wide range of features while remaining pretty simple to use. This makes it one of the best Moosend alternatives in the market.
Mailchimp may not provide features that are as powerful as some of its top competitors. But it’s a highly-functional solution for the average marketer or ecommerce business owner.
|Tier 1||Premium: Starts at $350/month||Enterprise: Custom|
|Tier 2||Standard: Starts at $20/month||Pro: $9/month|
|Tier 3||Essentials: Starts at $13/month||–|
For free, you get 500 contacts and 1,000 monthly emails. At zero cost, you get great features for ecommerce, such as landing pages and basic marketing automation and segmentation
Although these are limited, it’s generous compared to the 30-day limit to the free features you get with Moosend.
A major area where Mailchimp thrives as one of the best Moosend alternatives is in its AI-powered recommendations. This is available with its new email campaign builder.
Using Mailchimp as a Moosend alternative also gives you access to postcards and surveys that you can creatively add to your email campaigns.
You can also add digital ads, and organic and paid social media content to your campaigns.
While Moosend has roughly 30 prebuilt customer journey templates, Mailchimp has around 70, which provides more options.
With Mailchimp, all paid plans comes with email, live chat support, and onboarding assistance. Phone support is only available with the highest-tiered plan.
Premium plan users also get dedicated onboarding support.
Mailchimp also offers marketing advice to its users at no extra cost. This makes it one of the best Moosend alternatives for a growing ecommerce business.
Here’s a Mailchimp alternatives article you should check out.
4. Constant Contact
G2 rating: 4/5
Shopify rating: 2.8/5
Why is Constant Contact a better Moosend alternative?
Constant Contact is a great alternative to Moosend. It has a simple and intuitive user interface.
It’s one of the best Moosend alternatives if you want to include online events and marketing ads in your marketing strategy.
|Trial period||14 days||30 days|
|Tier 1||Premium: Starting at $80/month||Enterprise: Custom|
|Tier 2||Standard: Starting at $35/month||Pro: $9/month for unlimited emails and up to 500 subscribers|
|Tier 3||Lite: Starting at $12/month||–|
There’s no free plan with Constant Contact, only a 14-day trial period.
But for $12 per month, you get unique features like social marketing and event management, which you won’t find with Moosend.
Moosend offers SEO tools that’ll help you optimize your website for search engines.
Constant Contact offers out-of-the-box features like event marketing tools. You also get to improve your email campaigns with AI-powered content generation. These are not features you’ll get in Moosend.
You can take your marketing strategies a notch higher with Constant Contact’s advanced ads.
You can create social ads, track them, and even respond to comments from your audience without leaving the platform. Surveys and polls are also available to help you collect audience insights.
Customers can contact customer care through phone and live chat. And customers with an ad spend exceeding $5k/month get a dedicated ads manager.
Find similar tools you can use in this Constant Contact alternatives article.
G2 rating: 4.4/5
Shopify rating: 4.5/5
Why is Drip a better Moosend alternative
Drip is one of the excellent Moosend alternatives for growing businesses.
Besides creating irresistible email campaigns, you can create on-site campaigns. It’s a perk you can’t get with Moosend.
|Trial period||14 days||30 days|
During the free trial, you can access all of Drip’s features. With Moosend, transactional emails and some automation triggers are not available in the free trial.
Drip’s segmentation feature is one of the most powerful in the market, going deep with the data you can use to build segments. Moosend’s segmentation is basic in comparison.
Drip brings together store, integrations, site, and email data into one dashboard. And you can use it to build behavior and engagement-based segments.
You can add social media channels to your marketing automation to create omnichannel marketing campaigns. This is more than what you get with Moosend.
Drip lets you design onsite journeys that complement your email marketing campaigns. This includes free shipping bars, surveys, countdown timers, and more.
All users get email support and free migration. Customers with over 5,000 contacts get chat support. Users with over 100,000 contacts get a dedicated customer success manager.
G2 rating: 4.8/5
Shopify rating: 4.9/5
Why is OptiMonk one of the right Moosend alternatives?
OptiMonk is a great Moosend alternative for turning your website visitors into paying customers by providing a personalized experience.
You can use the behavior of website visitors to create action-based popups, sticky bars, side messages, and more. It helps you send personalized messages and offers that bring in the most conversions.
|Tier 1||Master: Custom||Enterprise: Custom|
|Tier 2||Premium: $249/month||Pro: $9/month for unlimited emails and up to 500 subscribers|
|Tier 3||Growth: $99/month||—|
|Tier 4||Essential: $39/month||—|
For free, OptiMonk lets you create display messages for one domain. You also get analytics on the performance of your campaigns and a user experience protector feature that ensures high conversions.
You can get free analytics with Moosend, but only for 30 days.
Many features you find in OptiMonk are not offered by Moosend.
You can use teasers, emojis, and transition effects to catch the attention of customers. You can also delay the appearance of the close button to ensure the customer reads the message before closing it.
You can get more personal and accurate with your product recommendations. For instance, you can make personalized recommendations based on the value of products in a user’s cart, and more.
OptiMonk also offers extra features like a Smart Headline Generator, which is AI-powered.
OptiMonk offers phone support as well as live chat support. Premium and Master plan customers get priority support.
G2 rating: 4.5/5
Shopify rating: 4.5/5
Why is ActiveCampaign a better alternative?
ActiveCampaign is an email marketing, marketing automation, and CRM tool designed for both B2B and B2C users.
This ecommerce platform provides advanced marketing features, automation capabilities, and powerful analytics.
Its advanced features come with a learning curve, which makes it a great Moosend alternative for more experienced marketers and ecommerce business owners.
Pricing plans comparison
|Tier 1||Enterprise: Custom price||Enterprise: Custom|
|Tier 2||Professional: $149/month||Pro: $9/month|
|Tier 3||Plus: $49/month||—|
There’s no free plan, but ActiveCampaign’s cheapest plan comes with great features like landing pages, marketing automation, and site and event tracking.
Active Campaign offers more advanced automation capabilities than Moosend, and its built-in CRM is more powerful than Moosend’s audience management tools.
Coupled with the site tracking feature, this Moosend alternative makes it easier to manage customer data, follow up with them in a personalized way, and keep track of every step of their journey.
ActiveCampaign also offers powerful SMS campaigns and Facebook ads.
Customer support comparison
ActiveCampaign provides email, live chat, and phone support. But phone support is only available with the most expensive plan.
There’s also an active online forum where you can get your issues addressed and get insights from like-minded marketers and business owners.
Wrap-up: Which of the Moosend alternatives wins?
There are plenty of Moosend alternatives for ecommerce businesses, but Omnisend stands out.
Omnisend doesn’t just provide basic features. You get features that can help you build conversions without increasing your costs, leading to a high ROI.
In fact, you can access all of our ecommerce-focused features with our free plan and advance to the paid plan as your contact list grows.
Omnisend has everything you need to succeed.Start free now No Credit Card needed.