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Mastering Labor Day emails: Expert tips, examples & subject lines

Reading Time: 7 minutes

If you were to think a simple Labor Day email can’t have much impact on your marketing success, you’d be wrong.

Labor Day email marketing can significantly impact your customer engagement and sales. 

The holiday is a great opportunity to connect with your audience, share exclusive offers, and express gratitude to your loyal customers. 

In this article, we’re going to show you how to create highly effective Labor Day emails, using real examples plus subject lines that will grab attention in a busy inbox.

Join Omnisend today and use ready-made templates to send effective Labor Day emails.

What you should know about Labor Day emails

There are a few key points you’ll want to consider before your next Labor Day email campaign:

  • Understand the holiday to set the right tone
  • Get your timing right
  • Pick the perfect offer

Let’s look at these in closer detail.

Understand the holiday to set the right tone

It’s important to remember that Labor Day isn’t a random holiday. It’s a celebration of the labor movement in the United States, and it was created to honor the nation’s workers. It’s therefore important to honor the spirit of the occasion in your marketing.

Your Labor Day emails should acknowledge some of this significance to achieve the right tone. Your customers are looking for sales on Labor Day, but that doesn’t mean they don’t care about the holiday’s history. 

Get your timing right

Timing is critical in email marketing and can prove the difference between a sale and a missed opportunity. When communicating around a particular occasion, you need to be mindful that your email goes out immediately around the date. Marketing for occasions like Black Friday and Christmas happens weeks in advance, but that isn’t appropriate for all holidays.

As Labor Day is a holiday, you must consider when your customers will likely engage with emails. Morning or evening are often effective times, but every audience can differ. That’s why the best thing to do is look at your email campaign reports to see when your audience is most active and engaged. 

Pick the perfect offer

Exclusive Labor Day sales, discounts, and offers are a great option. Unique, limited Labor Day-themed gifts with purchases can also encourage consumers to buy before the countdown ends. 

Depending on what your store sells, you may also have particular products that lend themselves to Labor Day — for example, items of patriotic relevance, or related to the summer season. Or, your discount code could incorporate the holiday’s date, or reference an important date in America’s history.

7 Labor Day email examples 

We’ve looked at a few considerations when sending Labor Day emails, so now let’s see how other brands have approached their holiday marketing.

1. Labor Day sale emails

This example from Helix is clear and simple, with a single message:

Labor Day sale email by Helix

“Labor Day Sale” features prominently in the middle of the email, and the image makes it clear that the company sells bedding items like mattresses and pillows. It also includes three offers in the header, with tiered discounts depending on how much the customer spends.

With just a small amount of words and a single image, this email creates a sense of urgency, encourages increased spend, and lets readers know there’s a sale taking place.

2. Labor Day sale extended

Last-chance emails create a sense of scarcity and FOMO, making them a great way to encourage your customers to take action. 

This email from Rael has clear, urgent messaging and a clever, intentional design that catches the reader’s attention.

Labor Day sale extended email by Rael

The all-caps “LABOR DAY EXTENDED SALE” banner heads the email between two stars. This placement immediately grabs the reader’s attention and informs them of the reason for the email.

This is immediately followed by the all-caps “LAST CHANCE,” which creates a sense of urgency. This is deliberately positioned just above the email’s centerpiece, the large font declaring a 40% sitewide sale. The reader is then immediately told this is their last day to make savings, with a prominent CTA that takes them to the store.

3. End-of-summer emails

End-of-summer Labor Day email marketing is a great way to capitalize on the time of year for your sale.

This bright Labour Day email from Pauli & Sisters, with a contrasting palette, plays on the themes of a long, hot summer that’s almost over.

End-of-summer email by Pauli & Sisters

The messaging refers to the end of the season, with a nudge to “moisturize your Summer skin.” The product is directly related to the time of year and the copy leans into this.

Visually, the email employs contrasting colors with a black background in the lower half, helping the offer to stand out.

4. Labor Day week or weekend

An email advertising a Labor Day week or weekend sale is perfect for showing your customers precisely what is on offer and for how long. 

This distinctly colored example from VidAngel taps into the emotions of summer coming to an end, offering to help people turn their “end-of-summer frown upside down” with a 50% discount.

Unlike the other emails we’ve looked at, this one repeats “50% OFF” in the background, reinforcing the message. After seeing the offer and reading the advantages of it, the reader is given a clear code and a CTA to get started.

Labor Day week or weekend email by VidAngel

5. Buy one – get one free offer

Buy-one-get-one (BOGO) deals are a proven sales tactic encouraging customers to purchase to avoid missing out. 

This funky Labor Day email from hydration drop company Buoy leads with such an offer and compounds the sense of urgency by stating that the deal is not for a week or weekend, but for only one day!

Buy one - get one free offer email by Buoy

The Labor Day message to customers touches on end-of-summer themes. “Rehydrate and remineralize after a sweaty summer…” ties in the time of year with the product, with “Stay hydrated all weekend long!” a direct reference to the holiday.

6. Labor Day sale begins 

This Labor Day email from instrument retailer Reverb is on-brand, straight to the point, and easily navigable.

Labor Day sale begins email by Reverb

The “ENDS AT MIDNIGHT” banner creates an immediate sense of urgency, and the large “LABOR DAY SALE” heading and “SAVE 15%” make what’s on offer loud and clear.

The color scheme is consistent with Reverb’s branding, and the feature image is of the products they sell. To make the readers’ lives easier, and the email more effective, this email includes 12 buttons that take the reader to the appropriate product category on the website — instead of a single CTA that takes the reader to the website, but then requires them to navigate the site themselves.

7. The final countdown

Creating a sense of urgency in email marketing campaigns works because people have a natural desire to avoid loss and regret. 

This final countdown email from Overstock is marketed as a coupon, and it uses striking visuals and a clear CTA to prompt customers to take advantage of the offer.

Final countdown email from Overstock

The sale coupon offer is in large, bold text and is headed by a banner that informs the reader this sale “Expires Tonight: The Big One.” Images of product categories are included, with their related sales values printed on top.

30 Labor Day email subject lines

The subject line is one of the most crucial parts of a successful Labor Day email. 

It’s the best way to ensure your email stands out in a crowded inbox and gets read. 

Here are 30 subject lines for your Labor Day marketing emails:

  1. “🌟 Labor Day Sale: Celebrate with Exclusive Discounts!”
  2. “Labor Day Weekend Specials Just for You!”
  3. “Say Goodbye to Summer with Our Labor Day Blowout!”
  4. “🛠️ Honoring Labor Day: Deals You Can’t Miss!”
  5. “Last Chance for Summer Savings this Labor Day!”
  6. “🎉 Labor Day Celebration: Unlock Your Special Offer!”
  7. “Savor the End of Summer with Our Labor Day Sale!”
  8. “Labor Day Savings Start Now: Up to 50% Off!”
  9. “The Labor Day Sale You’ve Been Waiting For!”
  10. “🏖️ Labor Day Escapes: Special Offers Inside!”
  11. “Ready, Set, Save: Labor Day Deals Are Here!”
  12. “It’s Labor Day Weekend! Enjoy These Exclusive Offers!”
  13. “Labor Day Alert: Prices Falling Like Autumn Leaves!”
  14. “Get Labor Day Ready with Mega Savings!”
  15. “A Labor Day Thank You: Enjoy X% Off!”
  16. “Labor Day Exclusive: VIP Discounts Inside!”
  17. “🎈 Labor Day Savings Party: Join the Fun!”
  18. “Early Access: VIP Labor Day Sale Starts Now!”
  19. “Labor Day Countdown: A New Deal Every Day!”
  20. “Shop the Labor Day Sale Before It’s Too Late!”
  21. “Your Labor Day Weekend Forecast: Savings Ahead!”
  22. “Last-Minute Labor Day Deals Just Dropped!”
  23. “Don’t Labor Over Prices: Check Our Labor Day Sale!”
  24. “Labor Day Weekend: Celebrate with Savings!”
  25. “Celebrate Labor Day in Style: Exclusive Discounts Await!”
  26. “Final Hours: Labor Day Sale Ends Tonight!”
  27. “Labor Day Savings Are Here: Unbox Your Deal!”
  28. “⏰ Tick Tock: Labor Day Countdown Deals!”
  29. “Shop Smart this Labor Day: Unbeatable Offers Inside!”
  30. “It’s Labor Day Weekend! Time to Shop & Celebrate!”

You don’t have to use these lines. To create your own, remember the best subject line for your Labor Day marketing campaign should create urgency and excitement, compelling your recipients to take action. Moreover, it should create a sense of exclusivity, making your customers feel special. 

If you struggle to think of effective subject lines, you can try our free subject line generator to come up with them for you. Simply tell it your keywords and idea, and you’ll get multiple subject lines to choose from.

Alternatively, if you want to test the effectiveness of your subject lines, you can use our free subject line tester to get scores for your ideas. You’ll have improved engagement in no time!

Wrap up

Whether promoting a sale, making exclusive offers, or tying in your campaign to the end of summer, there are many ways to create a compelling and creative Labor Day email.

Labor Day email marketing aims to stand out in a crowded inbox. The best way to do this is through an engaging subject line, a clear call to action, eye-catching visuals, and on-brand content relevant to the holiday.

Get started with Omnisend today and use our pre-made holiday templates for effortless email marketing.
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.