Email & SMS marketing so good, it’s boring

You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. So boring.

Start free Cancel any time | No credit card required

Drive sales on autopilot with ecommerce-focused features

See Features

Improve post-holiday sales: Marketing strategies for 2025

Reading Time: 10 minutes

Holiday sales are a fantastic way to boost revenue during the festive season, but you shouldn’t skip over post-holiday sales either. This marketing strategy helps maintain the revenue momentum from the holidays. 

Post-holiday sales provide a unique opportunity to capitalize on the holiday shopping momentum. Beyond this, it helps clear out excess inventory and attract new customers looking for deals. 

With a few sharp marketing strategies and a little creativity, you can keep those customers rolling in like it’s still Black Friday.

In this post, we’ve highlighted some effective marketing strategies tailored to improving your post-holiday sales in 2025. With a particular focus on email marketing, we’ll discuss targeted approaches that resonate with your audience. These strategies help you stand out amid competition while staying within your marketing budget.

Create an impactful post-holiday sales campaign with Omnisend

1. Email marketing campaigns

Social media and influencer marketing are popular, impactful strategies that help expand your reach. However, the benefits of email marketing can’t be ignored. This is why it remains a cornerstone of effective sales strategy to this day.

For optimal results, implementing email marketing automation is key. It helps you capitalize on your business’s post-holiday sales momentum and converts one-time customers into loyal patrons.

To maintain brand visibility and encourage repeat purchases, you can: 

Successful post-holiday email examples

With your segmented list in hand, you can create targeted campaigns that resonate with your audience and increase sales: 

  • Welcome back offers: Encourage repeat purchases by sending special offers to customers who shopped with you during the holidays. This shows appreciation and incentivizes them to return.
  • Thank you emails: Express gratitude to customers for conducting business with you over the holidays while promoting post-holiday deals by sending thank you emails. The combination of appreciation and value can strengthen customer relationships.
  • New Year’s resolutions: Tie your promotions to typical New Year’s goals. For example, fitness brands can offer discounts on workout gear, while productivity tools can promote organizational solutions.

You may have to build an email list from scratch to ensure your emails reach the right audience. You can do this by capturing emails through popups, running social media contests, and other strategies. 

To maximize the effectiveness of your campaigns, it’s important to segment your email list based on customer behavior, preferences, and demographics. This allows you to send targeted content to increase engagement and conversion rates.

Tips for segmenting your email list

After building your email list, you can implement email segmentation. This enables you to deliver personalized content that resonates with different customer groups. Consider segmenting based on:

  • Purchase history: Target customers based on their previous purchases and suggest relevant products
  • Engagement level: Differentiate between highly or moderately engaged subscribers to tailor your messaging
  • Demographics: Use demographic data, such as age, gender, and location, to create segments for more personalized communication
omnisend segmentation
Image via Omnisend

How can Omnisend amplify your email marketing?

Omnisend is a user-friendly platform that provides omnichannel ecommerce marketing capabilities. It’s designed to maximize your email marketing efforts. Here’s why it’s worth trying:

  1. Unbeatable value: Omnisend’s free plan offers full access to ecommerce-focused features, unlike competitors that limit functionality. Paid plans offer increased sending limits and the Pro plan offers bonus SMS credits.
  2. Exceptional customer support: 24/7 live chat and email support are available on all plans, with priority support on Standard and Pro plans. Omnisend has also won awards for its excellent customer service.
  3. User-friendly yet powerful: Its intuitive interface makes Omnisend easy for beginners to use. Meanwhile, its advanced features cater to larger brands. With templates and easy building features, the learning curve is quite easy.
  4. Automation workflows: Create automated email sequences based on customer behavior. With pre-built templates for messages, compelling subject lines, and ready-to-use workflow settings, you can quickly launch personalized email campaigns.
  5. App integrations: Seamlessly integrates with Shopify, WooCommerce, Wix, and BigCommerce. Omnisend can help boost sales using popups, newsletters, and abandoned cart features.
Omnisend integrations
Image via Omnisend

With Omnisend, you can streamline your post-holiday sales efforts, ensuring that your messages reach the right people at the right time with the right content.

Omnisend homepage
Image via Omnisend

2. Retargeting previous customers

Another effective way to kickstart or improve your post-holiday sales is by retargeting previous customers. You can re-engage visitors who have shown interest in your products but have yet to make a purchase. Alternatively, email retargeting involves contacting previous buyers who might be ready to make another purchase.

Feel free to retarget on multiple sites to keep your brand top-of-mind for consumers. They typically need to interact with your brand multiple times before taking action. That’s why staying consistent and visible across platforms is crucial.

Here are a few more ways to implement a successful retargeting strategy:

  1. Post-holiday sales offers: Create exclusive discounts or bundles for previous customers to encourage new purchases
  2. Creative brand messaging: Showcase your brand’s unique voice to create a relatable brand personality and boost engagement
  3. Remind and relate: Connect your offerings to upcoming gift-giving occasions or personal treat moments throughout the year
  4. New product releases: Introduce customers to new products related to their holiday purchases or align with their interests
  5. Segmented campaigns: Differentiate customers, such as gift buyers and self-purchasers, in your retargeting efforts
  6. Urgency creation: Use limited-time offers and limited stock labels to prompt quicker decision-making
  7. Push notifications: For mobile app users, use push notifications to bring them back to your store
  8. Personalized ads: Use data from previous interactions to create tailored ads or highlight items customers viewed or left in their cart

A great way to retarget customers is to remind them what they liked and recommend similar products — just like Asics does! It also adds a quick navigation button and the four most common categories to the mail:

asics email
Image via Really Good Emails

3. Social media promotions

Social commerce is essential for driving rapid growth. The sooner you start implementing this strategy, the better. 

Social media platforms offer unparalleled visibility, allowing you to reach a vast audience in a short amount of time. They can quickly connect you with your target audience, boost brand awareness, and drive sales.

Instagram and TikTok are popular platforms across all age groups. As such, it’s essential to optimize your Instagram strategy for ecommerce and learn how to leverage TikTok for ecommerce.

To take advantage of social media promotions and improve your post-holiday sales, consider implementing these tactics:

  • Social retargeting: Use platforms like Facebook and Google Ads to reconnect with previous customers. Sync your customer data with these platforms to create targeted audiences for your ads.
  • Visually appealing content: Create engaging, personalized content for your retargeting ads. Use shoppable Instagram posts, Facebook promotions, and TikTok videos to drive traffic and boost sales.
  • Flash sales and limited-time offers: Create a sense of urgency in post-holiday sales using time-sensitive promotions. You can use Instagram Stories and Facebook Live to announce these deals.
  • Interactive stories and polls: Engage your audience with Instagram Stories that include polls or quizzes related to your products. This keeps your brand top-of-mind and encourages interaction.
  • Last-minute shopping campaigns: Promote quick delivery options and last-minute gift ideas across your social platforms. This is more effective on special days like Mother’s Day and Christmas Day.
  • Cross-platform integration: Ensure your social media efforts are integrated with your email marketing strategy. This will be an added benefit for implementing a cohesive omnichannel approach.
  • User-generated content contests: Encourage customers to share their experiences with your products on social media. This helps build a community around your brand and provides authentic marketing material. Incentivize participation with prizes or featured spots.

Rare Beauty reaches out to influencers to try and review their products. It showcases this user-generated content on its Instagram account and offers a genuine product review.

Check the comment in the image below where a user feels instantly connected with the brand: 

rarebeauty on instagram
Image via Instagram

4. Limited-time discounts

Urgency is highly effective at piquing your audience’s interest. That’s why offering limited-time deals is a tried-and-tested strategy for increasing sales. Limited-time discounts hit the psychological principle of scarcity, suggesting that the items are rare or difficult to obtain.

This is particularly effective in the period after the holidays as consumers are still in the holiday mood and are more likely to spend money. 

These promotions create a sense of urgency, prompting customers to act quickly and make purchases they might otherwise delay or forego. 

However, the success of this approach hinges on striking the right balance in promotion — too aggressive, and you risk alienating customers, but too subtle and your offer might go unnoticed.

To implement limited-time discounts successfully, consider the following:

  1. Flash sales: Offering time-bound discount codes can create excitement and prompt quick decisions. For instance, a 50% off flash sale lasting only 24 hours can drive a surge in traffic and conversions.
  2. Countdown timers: Incorporating countdown timers in emails and on your website emphasizes urgency. This tactic can increase click-through rates and prompt immediate purchases, thereby improving post-holiday retail sales.
  3. Exclusive member discounts: Customers love to feel special, especially the loyal ones. Show your appreciation by providing special discounts to loyalty program members. Exclusive deals can incentivize signups and encourage repeat purchases.

For example, kikki.K provides a “members-only” 25% discount for a limited period to boost engagement and sales: 

5. New Year’s themed promotions

The New Year symbolizes a fresh beginning. It’s an ideal time to encourage customers to embrace new habits, invest in self-improvement, or try new products.

Tap into this frame of mind. Position your products or services as essential tools for personal growth and success in the coming year.

To increase your New Year’s sales after the holiday lull, here are some strategies you can implement: 

  • Countdown deals: A ticking clock urges your audience to take action before the time runs out. Countdown deals can help accelerate sales, clear inventory, and increase overall excitement around your promotions.
  • New Year’s giveaways: Host a contest or giveaway with attractive prizes. To increase engagement, reward customers for purchasing or sharing your promotional materials.
  • Resolution promotions: Encourage customers to make your products part of their resolutions. Talk about how your products can help them stick to their resolutions and generally make their lives better in the coming year.

Take a look at this example from Eclectric Goods. With its prominent display, the 15% discount is hard to miss. The compelling text “Upgrade your life for 2021” encourages subscribers to make a purchase and enter the new year in style: 

eclectic goods email
Image via Really Good Emails

6. Encouraging reviews and referrals

As much as consumers these days rely on online shopping, they also take into account customer reviews and social proof. Good product reviews and high ratings cement their trust in a brand and urge them to try a product or service.

Encouraging customers to leave reviews and make referrals can yield long-term benefits for your business. Showcasing genuine product reviews can also improve your search engine rankings, making it easier for new customers to find your business.

Here are some ways to make your review and referral campaigns more effective:

  • Incentivize reviews: Offer discounts, loyalty points, or freebies when asking for reviews from customers. This encourages them to share their experiences with your brand.

    However, iterate that the incentive will be given after the review submission, regardless of whether the feedback is positive or negative. This ensures that the authenticity of your customer feedback isn’t compromised.
  • Follow-up emails: After a purchase, send a friendly follow-up or a product review email thanking customers or inviting them to leave a review. Pair this with a direct link to your review platform, making it easy for them to share their feedback.
  • Referral discounts: Develop a referral program where both the referrer and the new customer receive a discount on their next purchase. This rewards your loyal customers while incentivizing new ones to try your products.

    Surreal employs an intelligent strategy and provides users with a win-win deal. It offers 15% off to the referred and credits to the referrer. This will make the customers more likely to share the product with their friends: 
surreal email
Image via Really Good Emails
Ready to improve customer engagement and boost sales?

Long-term benefits of post-holiday marketing

After all the shine and sparkle of holiday shopping, post-holiday sales can help cement your brand’s presence in your customers’ minds. Just sending a simple follow-up email can bring you back to the top of your audience’s mind.

For the ones already engaged with your holiday promotions, this is the perfect moment to go ahead with a retention marketing strategy. For new subscribers, you can present them with a chance to indulge in self-care, offering enticing deals and perks that feel more like a reward than a sales pitch.

Post-holiday marketing also provides an excellent opportunity to clear out surplus inventory. This allows you to start the New Year with a clean slate and introduce new products.

However, you must recognize that these campaigns require you to understand the customer’s previous buying intent to maximize customer lifetime value (CLV)

Additionally, understanding the different stages of the customer lifecycle helps you tailor your post-holiday marketing efforts to resonate with customers at each stage. 

Here’s a map simplifying the customer lifecycle:

Customer-lifecycle by Omnisend suitable for post holiday email campaigns
Image via Omnisend

Tools and resources

To effectively execute your post-holiday sales efforts, consider tools tailored for email marketing, social media management, and retargeting. Some of them include:

  1. Omnisend: This comprehensive platform combines email and SMS marketing for an omnichannel approach. It allows you to create automated workflows, segment your audience, and run targeted campaigns. Its user-friendly interface, features, and pricing make it ideal for businesses looking to enhance customer engagement in post-holiday sales.
  2. Hootsuite or Buffer: These social media management tools help you schedule posts, track engagement, and analyze performance across various platforms. This ensures your promotions reach the right audience at the right time.
  3. AdRoll or Facebook Ads: These platforms are perfect for retargeting. They allow you to create personalized ads that reach customers who have previously interacted with your brand, effectively bringing them back to your site.

FAQs

1. Are there sales after the holidays?

Many retailers offer sales after the holidays as a way to clear out excess inventory and attract customers looking for more deals. These post-holiday sales often include discounts on seasonal items, clearance sales, and promotions. They encourage customers to treat themselves long after the holidays are over.

2. What is the day after Christmas sales called?

The day after Christmas is commonly referred to as “Boxing Day” in many countries, particularly in the UK and Canada. In the United States, it’s often simply called “Post-Christmas Sales” or “After Christmas Sales,” where retailers offer heavy discounts to entice shoppers.

3. How long do post-Christmas sales last?

Post-Christmas sales typically begin on December 26 and can last anywhere from a few days to several weeks. Many retailers continue these sales into January, capitalizing on New Year’s resolutions and getting rid of clearance items. They often extend promotions until the end of the month.

4. What is the post-holiday season?

The post-holiday season follows the holiday shopping rush, usually starting in early January and lasting until mid-February. This time is characterized by a slowdown in consumer spending as shoppers recover from holiday expenses. Retailers often use this period to launch post-holiday sales and clear out inventory to prepare for new seasonal products.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.