Popup software helps ecommerce businesses directly capture leads and recover potentially lost sales. They appear at strategic moments during a visitor’s browsing session. For example, when they’re about to exit, spend enough time browsing, or show high purchase intent.
Popups allow you to collect email addresses, promote special offers, or prevent cart abandonment.
For online stores, an effective popup solution can turn a one-time visitor into a lifelong customer.
Modern popup tools have evolved far beyond simple email signup forms. They come with advanced targeting options and mobile-responsive designs. They also integrate well with popular ecommerce platforms like Shopify and WooCommerce.
Smart triggers also let you display different messages based on visitor behavior, location, or purchase history.
This guide examines the 10 best popup software tools available in 2025. We’ll cover their key features, pricing structures, and ideal use cases to help you choose the right solution for your business.
From comprehensive marketing platforms to specialized popup builders, we’ll help you find the perfect tool to grow your email list and increase conversions.
Build high-converting popups that drive real sales with Omnisend
Popup software tools are essential in driving conversion for ecommerce businesses. They create immediate touchpoints with visitors who might otherwise leave without taking any action.
Studies consistently show that popups outperform other lead generation methods, with top-performing campaigns achieving conversion rates above 16%.
For ecommerce brands specifically, popup software helps with critical challenges like cart abandonment and email list growth.
Depending on the type of popup, here are the key benefits popup software delivers for online stores:
Growing email and SMS lists: Capture contact information from visitors who aren’t ready to purchase yet
Preventing cart abandonment: Display last-chance offers or incentives when customers attempt to leave with items in their cart
Running flash promotions: Announce limited-time sales, new product launches, or exclusive discounts to create urgency
Promoting gated content or lead magnets: Offer valuable resources like buying guides or style quizzes in exchange for contact details
Delivering personalized offers: Show targeted discount popups based on visitor location, browsing behavior, or cart value
Driving upsells or cross-sells: Suggest complementary products or premium versions before checkout
Increasing engagement on landing pages: Guide visitors toward specific actions like newsletter signups or product demos
Ecommerce marketing turnaround success story
A US-based hobby brand partnered with Enflow Digital to revive its stalled email marketing efforts using Omnisend.
Enflow Digital implemented strategic popup campaigns that converted 3–4% of website visitors, helping add over 15,000 new subscribers monthly. The results were notable, with monthly revenue jumping from $150K to $250K.
Not all popup software delivers the same results for ecommerce businesses. The right software depends on your business goals, website type, and marketing stack. That’s why you should carefully assess the best popup software to ensure success. Consider these vital criteria when evaluating popup software options:
Trigger and targeting flexibility: Look for popup software that offers exit intent, scroll percentage, time delays, and behavioral triggers. Advanced targeting by device or visitor history helps you show relevant messages to the right people.
Customization and branding: Your popups should match your brand’s look and feel seamlessly. Choose a popup program with flexible design options, custom CSS support, and mobile-responsive templates.
A/B testing and performance analytics: The ability to test different popup designs, messages, and triggers is crucial for optimization. Detailed analytics help you understand what’s working and what needs improvement.
Ecommerce integrations: Look for easy connections with Shopify, WooCommerce, Magento, and your email marketing platform. These integrations save time and ensure data flows correctly between systems.
Template variety and ease of use: Pre-built templates help you deploy campaigns faster. Meanwhile, drag-and-drop editors make customization simple, even for non-technical users. A popup software with these features can improve your workflow.
Pricing scalability: Consider how costs change as your traffic and email lists grow. Some popup software tools charge per popup view, while others offer unlimited displays.
Compliance and mobile experience: Ensure the popup software supports GDPR compliance and mobile optimization. Also, check that it doesn’t negatively impact your site’s loading speed or user experience.
Popup software comparison: Top tools
This comparison table gives you a quick overview of the leading popup software solutions. Each tool serves different business needs, from comprehensive ecommerce functions to specialized popup builders.
Use this table to identify which options align with your requirements before diving into the detailed reviews:
This section provides detailed insights into each popup software tool, including features, pricing, and user feedback. We’ve analyzed real customer reviews and tested key functionalities to give you an honest assessment of what each platform offers. This way, you can easily identify which tool serves your business needs best.
Omnisend redefines what popup software can accomplish for ecommerce businesses. It doesn’t just offer standalone popup creation. This platform helps businesses grow their email and SMS lists by integrating popup functionality with automation workflows and advanced segmentation options.
This unified approach means visitors who subscribe through popups automatically enter sophisticated customer journeys tailored to their behavior and preferences.
The popup builder includes advanced ecommerce triggers that go beyond what an exit intent popup software can do. You can display targeted messages based on cart value, product browsing history, customer segments, or purchase patterns.
One of the features that sets this popup software apart is its revenue attribution tracking. While basic popup tools only measure email signups, Omnisend tracks the complete customer journey from popup interaction to purchase.
Key features
Behavioral targeting with ecommerce-specific triggers
Free plan: Up to 250 contacts and includes popup creation and basic automations
Standard: $16/month plus a bonus $1 in SMS to try
Pro: $59/month plus a bonus of $59 in global SMS credits, equal to the price of your monthly plan
Custom pricing
User reviews
Customer feedback consistently emphasizes Omnisend’s seamless integration of popup functionality and broader marketing campaigns.
Users particularly appreciate how popup subscribers automatically flow into targeted email sequences without manual intervention.
The responsive customer support frequently receives praise. Many reviewers note quick resolution times and helpful guidance for optimization strategies.
Customer experience drives every decision at Wisepops. That’s why it’s a solid choice for businesses prioritizing design quality and user engagement.
This website popup software excels at creating visually stunning campaigns that don’t sacrifice conversion rates for aesthetics.
Progressive profiling sets Wisepops apart from basic popup tools. Instead of overwhelming visitors with lengthy forms, the system gradually collects information across multiple interactions.
Key features
No-code visual builder with extensive design options
GDPR compliance tools and consent management
Smart frequency capping to reduce visitor fatigue
Real-time analytics and conversion tracking
Advanced targeting and personalization rules
Pricing
Wisepops features tailored pricing based on your website traffic (priced only in euros):
Up to 50K monthly pageviews: €49/month
Up to 100K monthly pageviews: €99/month
Up to 250K monthly pageviews: €179/month
Up to 500K monthly pageviews: €249/month
Up to 1M monthly pageviews: €399/month
1M+ monthly pageviews: Custom pricing
User reviews
Reviews highlight Wisepops’ intuitive interface as a major advantage for non-technical users who need professional results quickly. However, some users note a learning curve when implementing advanced targeting features.
OptinMonster built its reputation on proprietary exit-intent technology that detects the precise moment visitors plan to leave your website.
This popup software goes beyond simple mouse movement tracking. It uses behavioral algorithms to identify genuine exit intent versus casual browsing patterns. What you get is perfectly timed popup displays that capture leaving visitors without annoying engaged users.
The tool’s MonsterLinks technology transforms any website element into a popup trigger. You can turn existing buttons, images, or text into conversion opportunities without changing your site’s design.
Key features
Google Analytics integration for advanced analytics
Canvas feature for creating floating bars and slide-ins
Smart success tracking across multiple touchpoints
Pricing
Basic: $7/month
Plus: $19/month
Pro: $29/month
Growth: $49/month
All plans are billed annually and are 60% off for the first year.
User reviews
Customer testimonials consistently praise OptinMonster’s technical support team and conversion-focused approach. Users report significant improvements in lead capture rates after implementing the platform’s exit-intent popup technology.
However, while most feedback is positive, some users mention “glitches” in the system and poor customer support.
Combine visitor behavior analytics with popup software capabilities, and you get Sleeknote’s intelligent approach to conversion optimization. This popup software automatically learns from visitor patterns to optimize popup timing, frequency, and content without manual intervention.
By adapting to individual visitor preferences in real-time, the AI-powered system reduces popup fatigue while maintaining conversion rates.
Instead of treating all email signups equally, Sleeknote assigns quality scores based on visitor behavior, engagement patterns, and demographic data. This lead scoring functionality allows businesses to prioritize high-value prospects.
Key features
AI-powered smart triggers and timing optimization
Mobile-first responsive design templates
Native CRM and email platform integrations
GDPR compliance tools and consent management
Detailed conversion funnel analysis
Pricing
Core: $69/month
Core and Gamification: $95/month
Enterprise plan: Custom pricing for high-traffic websites
User reviews
Customer experiences reveal mixed satisfaction levels, with technical implementation being a common differentiator.
Revenue tracking capabilities distinguish OptiMonk from traditional popup software solutions. This platform measures how popup campaigns directly impact your finances, helping you justify marketing investments and optimize for profit.
The system also tracks customer journeys from popup interaction through purchase completion to provide clear ROI visibility.
Smart triggers adapt to visitor behavior patterns in real-time, displaying different popup content based on shopping cart value or customer lifetime value.
Key features
Cart and browse abandonment recovery
Dynamic content based on visitor behavior
Dynamic product recommendation engine
Customer segmentation for returning visitors
A/B testing with revenue impact analysis
Pricing
OptiMonk offers a free plan, with the following paid plans:
Essential: $29/month
Growth: $99/month
Premium: $249/month
Master: Custom pricing
User reviews
Feedback emphasizes OptiMonk’s strong ecommerce and detailed analytics capabilities. Users appreciate the revenue-focused approach. However, they point out its complex interface compared to simpler popup software options.
Hello Bar is a simple popup software that’s ideal for businesses that need functional lead capture without complexity.
The platform focuses on quick implementation and straightforward popup creation. Most users can deploy campaigns within minutes of signing up.
You can also use announcement bars, which are less intrusive than traditional overlay popups. They remain at the top of webpages, working effectively to promote site-wide offers and important updates. They also drive traffic to specific landing pages without causing a disruption.
Key features
Social media integration capabilities
Basic targeting, including exit-intent and time delays
Email marketing platform integrations
Mobile-responsive popup designs
A/B testing for message optimization
Pricing
Free plan: Basic features with Hello Bar branding
Growth: $39/month
Premium: $69/month
Elite: $129/month
User reviews
Customer satisfaction varies significantly based on technical expectations and feature requirements. Businesses seeking simple implementation often praise the quick setup process and helpful optimization guidance.
Template variety sets Poptin apart in the competitive popup software space. The platform offers one of the most comprehensive libraries of pre-designed popup templates. It covers everything from simple email capture forms to interactive survey popups.
Gamification features like spin wheels and scratch cards increase engagement rates compared to standard popup formats. These interactive elements tap into user psychology, making lead capture an entertaining experience rather than an intrusive one.
Key features
Drag-and-drop editor with pre-built design elements
Basic analytics and conversion tracking
Email marketing platform integrations
Mobile optimization tools
Pricing
Free plan: Basic features with Poptin branding
Basic: $25/month
Pro: $59/month
Agency: $119/month
User reviews
Users consistently highlight Poptin’s beginner-friendly interface and quick implementation. Its gamification features receive positive feedback for increasing engagement compared to traditional popup formats.
POWR.io is considered a unique popup software, thanks to its multi-widget functionality.
Rather than focusing solely on popups, the platform offers a comprehensive suite of website enhancement tools. These include contact forms, social media feeds, galleries, and lead capture widgets.
Also, cross-platform compatibility ensures consistent functionality across various website builders and content management systems. POWR.io integrates seamlessly with WordPress, Shopify, Wix, or custom HTML sites, without requiring specialized technical knowledge.
Key features
Basic customization options
Unified analytics across all widget types
Simple installation process for non-technical users
Mobile-responsive designs for all widgets
Social media integration capabilities
Pricing
Free plan: Basic widgets with POWR.io branding
Starter: $5.49/month
Pro: $13.49/month
Business: $89.99/month
User reviews
Users appreciate the ability to manage multiple website enhancements through one popup tool. However, some note that popup-specific features lag behind dedicated popup solutions.
CRM integration transforms how businesses handle popup software data by eliminating the disconnect between lead capture and sales processes.
Agile CRM embeds popup functionality within a comprehensive CRM system. This ensures every popup subscriber automatically enters organized sales workflows with complete behavioral context and engagement history.
This tool also features sales automation workflows that trigger immediately after popup conversions. It assigns leads to appropriate team members based on predefined criteria.
Key features
Sales pipeline management and deal tracking
Contact scoring and lead qualification tools
Email marketing campaigns within the CRM context
Team collaboration and task assignment features
Advanced reporting across marketing and sales activities
Pricing
Free plan: Basic Agile CRM features
Starter: $8.99/month
Regular: $29.99/month
Enterprise: $47.99/month
User reviews
Customer testimonials emphasize Agile CRM’s integrated approach and comprehensive customer visibility. Users appreciate having popup data, email interactions, and sales activities in one platform.
Due to its Shopify specialization, Privy is the most comprehensive popup software for Shopify merchants.
With seamless integration with Shopify’s product catalog, customer data, and purchase history, you can enable highly targeted popup campaigns. Likewise, email and SMS marketing integration creates smooth customer journeys from popup interaction to post-purchase follow-up.
Key features
Cart and browse abandonment recovery campaigns
Customer segmentation based on purchase history
Conversion tracking with revenue attribution
Product recommendation popups with dynamic content
Conversion tracking with revenue attribution
Pricing
Convert: Starts at $24/month
Starter: Starts at $30/month
Growth: Starts at $45/month
User reviews
Shopify store owners consistently praise Privy’s platform-specific functionality and comprehensive ecommerce features. Users highlight the effectiveness of cart abandonment campaigns and appreciate the integrated approach to email marketing.
Following proven popup best practices ensures your popups convert visitors without damaging user experience or brand reputation.
The following strategies help maximize the return on your popup software investment:
Time your popups strategically: Display popups after visitors engage with content for at least 30 seconds or scroll through 50% of a page. Consider using exit-intent triggers for desktop and scroll-based triggers for mobile devices.
Personalize popup content: Use visitor information to customize popup offers based on traffic source, location, or browsing behavior. For example, you can show welcome discounts to first-time visitors and loyalty invitations to returning customers.
Optimize for mobile devices: 68% of ecommerce traffic comes from mobile devices, making responsive popup design essential. Test the popup appearance across different screen sizes.
Make value propositions immediately clear: Avoid generic text like “Subscribe to our newsletter,” as it lacks compelling incentives. Instead, offer specific value like “Get 15% off your first order” or “Download our free sizing guide.”
A/B test different popup variations continuously: Test different headlines, offers, and trigger timing to optimize conversion rates. Most popup software includes built-in testing capabilities.
Ensure compliance with privacy regulations: Yourpopup software must include GDPR compliance features. Adhere to transparent data collection practices before implementing campaigns.
Wrapping up: Finding the best popup software
Popup software is essential for ecommerce growth in 2025. However, the right tool depends on your goals, platform, and workflow needs.
Simple popup builders work well for basic lead capture, while comprehensive marketing platforms offer deeper integration and automation capabilities that drive actual revenue growth.
For ecommerce brands that want more than just email signups, Omnisend provides the smartest solution. Unlike standalone popup tools focusing solely on lead capture, Omnisend connects popup functionality with email marketing, SMS campaigns, and marketing automation.
The platform’s ecommerce-specific features, revenue tracking capabilities, and generous free plan make it a more strategic choice than basic popup software alternatives.
Build popups that convert website visitors into customers with Omnisend today
A popup in software refers to a small window or overlay that appears on top of website content to capture visitor attention. These windows typically request email addresses, promote special offers, or deliver important messages to website visitors before they leave the site.
2. What is a popup tool?
A popup tool is specialized software that creates and manages popup campaigns. These tools provide templates, targeting options, and analytics. They help businesses capture leads, reduce cart abandonment, and increase conversions through strategic popup displays.
3. How do I disable popup software?
To disable popup software, access your popup tool’s dashboard and pause or delete active campaigns. Most popup software includes toggle switches to quickly disable displays. Additionally, you can remove popup code from your website or uninstall popup apps from your ecommerce platform.
4. Is a popup maker free?
Many popup makers offer free plans with basic features and branding. Free popup software typically includes limited templates and basic targeting options. Advanced features like A/B testing, detailed analytics, and custom branding usually require paid subscriptions.
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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