Sending a price drop email isn’t just about announcing a discount — it’s about strategically engaging your audience to drive sales and build loyalty.
These emails go beyond simple notifications. They’re carefully designed nudges that capitalize on consumer psychology, sparking interest in products customers already admire while amplifying the appeal with an irresistible deal.
In other words, price drop emails can significantly boost conversions by tapping into urgency, scarcity, and perceived value.
In this article, we’ll showcase five standout price drop email examples, complete with insights into what makes them work. Additionally, we’ll share 15 subject lines you can steal to increase your email open rates.
Craft stunning price drop emails and reach customers at the right time with Omnisend’s seamless automation
A price drop email is a targeted marketing message that notifies subscribers about a reduction in the price of specific products or services.
These emails are typically personalized and targeted. They’re based on a customer’s browsing history, wish list, or abandoned cart items. They’re designed to entice potential buyers who have previously shown interest in the items but have not completed a purchase.
Price drop emails offer multiple strategic advantages for businesses, such as:
Conversion optimization: Directly address customer hesitation by presenting a compelling financial incentive that can transform browsing into purchasing
Cart abandonment recovery: Reactivate customers who initially showed interest but didn’t complete their purchase by offering attractive price reductions
Inventory management: Strategically clear slower-moving stock while generating immediate revenue through time-sensitive price promotions
Customer engagement: Maintain active communication with subscribers that will contribute to higher open and click-through rates
Competitive positioning: Create a sense of urgency that differentiates your offering in a crowded marketplace by highlighting exceptional value propositions
5 great price drop email examples
Looking for some inspiration to craft high-converting price drop emails? Let’s explore five standout examples that showcase effective strategies. You can also use Omnisend’s pre-designed newsletter templates and customize them to fit your brand needs.
Forever 21’s price drop email is a masterclass in minimalist, high-impact marketing communication. It immediately grabs attention with its straightforward and playful subject line. In the process, it creates excitement about the price reduction.
The email’s design demonstrates several key strengths in the price drop email strategy:
Visual storytelling: The image of a confident model wearing the discounted dress creates an aspirational narrative and showcases how the product will look when worn
Clear value proposition: The text “Get your faves at their new lower price” directly communicates the core message of the price drop email
Strong and effective CTA: The “GET IT NOW” CTA button leverages urgency and impulse purchasing
Strategic psychological triggers:
The casual, conversational “That’s right, we dropped this price!” creates a feeling of insider access
The prominent display of the reduced price ($18.00) provides immediate transparency
2. GoPro
Subject line: Huge price drop on HERO8 Black
Image via Really Good Emails
In this price drop email, GoPro masterfully combines high-impact design and sharp messaging. Set against a sleek black backdrop, this email successfully creates a sense of sophistication and urgency by clearly saying just two words “Price Drop.”
Here’s how it uses several pivotal elements to demonstrate exceptional price drop email strategies:
Professional design: The use of contrasting colors makes important information stand out
Efficient copywriting: Key features like “Unshakable HyperSmooth 2.0” and “Built-in mounting” are highlighted without overwhelming the reader
Direct messaging: The headline immediately signals the core value proposition to recipients, removing any ambiguity about the email’s purpose
Striking visuals: The black background, combined with the product image, creates a premium feel and sense of sophistication
Customer value upfront: Free shipping is emphasized, reducing purchasing hesitation
Compelling CTA: The yellow “Shop Now” button is eye-catching and prompts action
3. Columbia Sportswear
Subject line: Price drop on your favorites!
Image via Really Good Emails
Columbia Sportswear’s price drop email does an excellent job of combining the elements of mystery and personalization to engage recipients.
It has an upbeat, conversational tone, with copy like “GREAT NEWS! That gear you like? Its price just went down,” speaking directly to the recipient.
Here’s why this price drop email is effective:
Personalized messaging: Engages the reader by suggesting they’re getting exclusive updates
Strategic urgency: Messaging like “Hurry before they’re gone” compels immediate action
Cross-selling opportunities: The “You May Also Like” section diversifies choices, boosting potential sales
Interactive CTA: The “REVEAL NEW PRICE” button transforms the price drop from a passive notification to an engaging, curiosity-driven experience
Transparent pricing: Detailed price comparisons with strikethrough original prices clearly demonstrate the value proposition
Extra incentives: Black Friday discounts and free shipping provide additional motivation to purchase
4. Honey
Subject line: We found price drops for an item you Droplisted
Image via Really Good Emails
Honey’s price drop email is a great example of minimalist design and clear communication. The product display is clean and straightforward, while pricing is clearly presented.
The original price is struck through, and the discounted price is in bold orange, drawing immediate attention.
Here’s why this price drop email works:
Personalized tracking: Text like “Savings from your Droplist” and “We’ve found savings on an item you want!” creates an immediate sense of individual attention
Visual price comparison: The clear display of both original and discounted prices (with strikethrough and color differentiation) helps highlight exact savings
Product specificity: Detailed product information like size and color provides transparency, helping customers quickly verify what they’re interested in
Urgency messaging: The warning “Check quickly! Price can change many times per day” introduces a sense of time-sensitivity, encouraging immediate action
5. Uniqlo
Subject line: Open to see the new price
Image via Really Good Emails
The price drop email by Uniqlo does a great job of re-engaging recipients through targeted, visually appealing communication. The email combines playful messaging with a clean, direct design that immediately captures attention and drives potential action.
The email demonstrates several compelling price drop email strategies:
Emotional framing: The “LUCKY YOU” headline transforms the price drop from a mere discount into a positive, exciting, winning experience
Effective hierarchy: The highlighted product takes center stage, with secondary options neatly organized below
Bold design: The use of red and white ensures key messages in the price drop email stand out while staying on-brand
Cross-selling potential: The “You May Also Like” section subtly nudges additional purchases
Personalized engagement: Speaks directly to customer interests with copy like “an item you liked”
An effective price drop email does more than simply announce a discount. It should not only grab the recipient’s attention but also engage them in a way that drives action.
Key elements that elevate price drop emails from mundane notifications to powerful conversion tools include:
Attention-grabbing subject lines: Use concise, provocative, and catchy subject lines that convey urgency and value, like “Huge Price Drop on Your Favorites.” They should pique curiosity or excitement to encourage opens.
Personalization and relevance: Go beyond using the customer’s name. Leverage browsing history, wishlist items, and previous purchase data. Make the price drop feel like a tailored recommendation specifically for that individual.
Clear and engaging visuals: High-quality email images and clean design help capture attention and convey the message quickly. Visuals should be relevant to the product and communicate value at a glance.
Strong calls to action (CTAs):Create email CTAs that are visually prominent, use action-oriented language, and create a sense of urgency. Phrases like “Grab Now” or “View Deal” can motivate immediate action.
Transparent pricing information: Clearly display original and discounted prices. As part of your discount pricing strategy, use techniques like strikethrough or markdown pricing and color differentiation to highlight the savings.
Value proposition: Communicate the benefits of the price drop and why the recipient should take advantage of the offer. Highlight the savings and any additional perks like free shipping, limited-time offers, or bonus items.
15 price drop email subject lines you can steal
The perfect subject line will ensure your price drop emails cut through the noise of crowded inboxes.
Sometimes, creating these attention-grabbing headers might seem challenging. Fortunately, tools like Omnisend’s subject line generator can provide inspiration, helping your price drop emails stand out and drive conversions.
Here are some examples:
The Price Changed — And You’re Going to Love It!
Wallet-Friendly Alert: Massive Markdowns Inside
You Deserve This Deal…
Lucky You! A Price Drop Just for You
Exclusive Price Drop: For Our VIP Shoppers
Limited Time Price Drops — Act Fast!
Snap Up These Savings Before They’re Gone!
Price Drop Alert: Shop Your Favorites for Less
Blink and You’ll Miss These Prices
⬇️ Your Wishlist Just Got Cheaper!
You Won’t Believe This Price…
Still Thinking About It? It’s Cheaper Now!
Prices So Low, They’re Almost Unreal
Time-Sensitive: Prices Dropping Like Leaves
Grab It Now, Before It’s Gone…
Wrap up
Price drop emails are a powerful marketing strategy that can transform potential lost sales into immediate revenue opportunities.
By understanding the nuanced art of crafting a compelling price drop email, marketers can create targeted communications that resonate with customers. These can help them drive conversions and build lasting engagement.
The key lies in personalization, strategic design, and creating a sense of urgency that motivates immediate action.
Start crafting your next price drop email campaign today and watch your results soar!
Boost your price drop email success rate with Omnisend’s powerful automation
Aiste is a Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.
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