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Every ecommerce merchant should know what makes a great email. We explore how to craft one, every time, by examining email structure, tone, and branding.
Lucas Walker talks us through ecommerce podcasts, adapting to an ever-changing industry, and how small changes lead to an increase in growth.
Your entire customer journey benefits from your own unique brand. We explore how to enrich your customer journey with brand voice examples.
Ecommerce data drives business decisions for online retailers. Learn about analytics and how to create a growth-focused marketing strategy.
How do you keep up with changes and disruptions across the ecommerce industry? Ecommerce expert, Chloë Thomas, gives us her best growth & optimization tips.
iOS 15 will impact your promo planning. You'll need to consider it as you develop marketing strategies and holiday planning.
Gen Z is the largest generational cohort alive, wielding much spending power. We explore what makes them tick and how to reach them.
Behavioral science can help you understand your customers by their human nature. Here's how to use it in various parts of your digital marketing strategy.
Amazon email marketing allows you to reach a wealth of potential buyers. We explore how to capitalize on this with Omnisend & email marketing strategies.
Your ideal ecommerce marketing platform can be hard to find. To explore your options, we examine Omnisend vs Listrak and explore who each tool is built for.
The new iOS 15 updates will impact email marketing as users will be able to stop open tracking. Find out what you can do to adapt to them now.
The iOS 15 update will impact email marketing, including segmentation. We explore the top segments you should focus on to prepare for the iOS 15 update.
An RFM analysis tells you which of your customers are your best, and which you're in danger of losing. Here's how to implement it for ecommerce.