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WordPress vs Wix: A feature-by-feature comparison for 2024

Reading Time: 19 minutes

Selecting a website builder is a pivotal decision. WordPress and Wix are front-runners in this domain. Yet, the range of features they offer often leads to confusion. “WordPress vs Wix? Which is better?” is a common dilemma many face.

The vast amount of conflicting information online only adds to the uncertainty. Individuals and businesses find themselves at a crossroads, trying to make a clear-cut decision. This is where the issue lies. It’s a decision that shouldn’t be taken lightly, as it has long-term repercussions on your online presence.

This article aims to simplify the WordPress vs Wix debate. We provide a comprehensive, feature-by-feature comparison. The goal is to offer a balanced view, stripping away the confusion. We will cover ease of use, customization, pricing, security, and more.

By the end, you will have a clear understanding of the pros and cons of Wix vs WordPress. This knowledge will empower you to make an informed decision. So, let’s explore the details together, starting with a brief comparison of both tools. 

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WordPress vs. Wix: A brief comparison

WordPress and Wix have carved a niche in the website creation sphere. Each platform boasts distinct advantages. Notably, they both offer ecommerce benefits. This is why they’ve earned a spot on Omnisend’s list of the best ecommerce tools.

In this section, we’ll offer a quick comparison of WordPress vs Wix and highlight their key differences and parallels. This will help you determine the best fit for your specific needs.

The table below presents a quick comparison of WordPress vs Wix.

Type of platformContent Management System (CMS)Website Builder
Open sourceYesYes
Self-hostedYes (requires separate hosting)No (hosting provided by Wix)
CustomizationHighly customizable with codingLess customizable but user-friendly drag-and-drop interface
FeaturesExtensive with pluginsBuilt-in features, enhanced with apps
PriceFree base software (costs arise from hosting & premium plugins)Free plan available, and the paid plan starts from $4.50/month
Ease of useFairly easy to useEasy to use
Design & templatesThousands of themes, full design controlHundreds of templates, less design control
Plugins & appsOver 58,000 pluginsOver 300 apps
SEO capabilitiesPowerful with plugins, requires more setupBuilt-in SEO tools, more user-friendly
SecurityGood, but depends on the user’s setup and maintenanceManaged by Wix, generally robust
User opinionsVaried, but generally positive for flexibilityPositive, praised for ease of use
SupportCommunity forumsPhone, live chat, and limited email support

This table shows how WordPress and Wix stack up against each other. In the following sections, we will delve deeper into these features. This will give you a better understanding and help guide your decision.

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    What is the main difference between Wix and WordPress?

    The main difference between Wix and WordPress is their core design and purpose. 

    Wix is a website builder. It offers a user-friendly drag-and-drop interface. This design caters to those who want a straightforward website creation process.

    In contrast, WordPress is a robust Content Management System (CMS). It provides greater flexibility and customization. This system is often the choice for those with some technical knowledge. It’s also ideal for those seeking a more tailored website experience.

    WordPress pros and cons

    WordPress is one of the most prominent platforms on the web. It powers millions of sites. Additionally, it boasts a significant share of the global CMS market. 

    While WordPress offers numerous advantages, it also has its challenges. Below is a list of the platform’s most notable pros and cons. This list can help you decide if it’s the right fit for your needs.


    • Highly customizable and extensible: WordPress offers unparalleled flexibility. Users can tailor their sites to their exact requirements.
    • Thousands of plugins and themes available: Users can choose from a vast repository of WordPress plugins and WooCommerce themes. These tools help in enhancing functionality and refining design.
    • Free to use: WordPress itself is free. However, hosting and domain registration comes at an extra cost.
    • Powerful features for various uses: WordPress equips users with robust tools. These tools cater to blogging, ecommerce, and other online endeavors.
    • A large community of users and developers: WordPress has a vast, active community. This means better support, continuous updates, and ever-evolving features.


    • Usability: WordPress might be more challenging to navigate than Wix, especially for beginners.
    • Technical knowledge required: Setting up and maintaining a WordPress site still requires some technical expertise.
    • Potential higher costs: Over time, costs for hosting, premium plugins, and additional functionalities can add up. This might make WordPress pricier in the long run compared to other platforms.

    Wix pros and cons

    Wix stands out as a major player in the website creation world. It’s prized for its user-friendly nature. 

    Wix lets people craft websites without wrestling with code. Yet, as with any tool, Wix has its strengths and weak points. Here’s a detailed breakdown to offer potential users a transparent view.


    • Very easy to use: Wix has a drag-and-drop interface. This design ensures a smooth user experience.
    • No coding knowledge required: Users can set up a site without coding.
    • Managed hosting and domain included: Wix handles the hosting. This means your site remains live with zero fuss.
    • Wide range of templates: Wix presents a varied collection of ecommerce templates. This range meets diverse needs.
    • Suitable for basic sites and blogs: Wix is ideal for simple online needs. However, users can still implement effective Wix email marketing strategies.


    • Customization limitations: Wix is less flexible than WordPress.
    • Fewer features and plugins: Compared to WordPress, Wix offers fewer plugins.
    • Potential higher costs: Premium Wix plans might end up pricier than WordPress. This is especially true when weighing its restrictions.

    WordPress or Wix: A feature-by-feature comparison

    Both Wix and WordPress have their strengths and limitations. They dominate a significant portion of the website creation market. 

    To determine which one truly stands out, we’ll compare them feature-by-feature. This will allow you to make an informed decision based on your needs and preferences. 

    Let’s delve into the features comparison of Wix vs WordPress.

    Flexibility & customization

    Flexibility and customization play pivotal roles in website building. Let’s contrast WordPress and Wix on these parameters.


    • Highly customizable: WordPress is an open-source platform. So, users can adjust, add, or remove nearly any aspect of the platform.
    • Abundant themes: Thousands of free and premium themes are available. Each can be further tweaked, catering to specific needs.
    • Plugin versatility: There are over 50,000 plugins available. So features like SEO optimization and ecommerce integrations are at the users’ fingertips.
    • Custom coding: The platform welcomes advanced developers. Those with HTML, CSS, or PHP knowledge can extensively modify both the front and back end.
    • Community contributions: The large community often develops and shares its customization tools. This enhances the platform’s adaptability.
    • Child themes: There’s room for deeper customization without altering the original theme. This is useful for updates and adjustments without breaking site functionality.
    WordPress or Wix: Flexibility & customization
    Image source


    • User-friendly interface: Drag-and-drop features allow even novices to modify site elements with ease.
    • Template variety: There’s a selection of over 500 templates tailored for different industries and tastes. Each template can be adjusted using the Wix Editor.
    • Wix App Market: This offers several tools and features, enhancing site functionality. However, it’s limited when compared to WordPress’s plugins.
    • Wix code: This gives more advanced customization abilities. However, it requires a learning curve. Also, it offers a different depth than WordPress’s open-source capabilities.
    • Fixed templates: Once a template is chosen and the site is published, switching requires rebuilding the site.
    • Custom animations: Wix offers easy-to-implement animations for elements. This enhances user interactivity.
    Wix vs WordPress: Flexibility & customization
    Image via


    WordPress takes the lead in this round. Wix offers great customization tools tailored for beginners and intermediates. However, WordPress stands out with its extensive flexibility. 

    WordPress has a vast array of themes, plugins, and coding possibilities. These functionalities make it the go-to platform for deep customization needs.

    Is Wix or WordPress easier to use?

    Selecting a platform often revolves around its ease of use. Let’s examine both platforms’ user-friendliness in this section of our Wix vs WordPress comparison.


    • Dashboard interface: The dashboard offers an organized yet broad view of options. To some, menus, widgets, and settings can initially be daunting. But they do grant complete control.
    • Content publishing: WordPress has a clear editor for crafting content. The latest editor, Gutenberg, uses block-based design. It allows modular content creation but has a learning curve.
    • Theme customization: Some themes have drag-and-drop builders. Others have traditional settings. For precise tweaks, a bit of CSS knowledge can be helpful.
    • Open-source nature: This feature provides vast flexibility to WordPress. But those new to web development might struggle a bit. They might need more time to adjust or seek professional help.
    • Plugin installations: Installing from the plugin repository is mostly straightforward. However, users should ensure plugins are compatible and updated regularly. This helps to avoid potential conflicts.
    wordpress vs wix - Yoast SEO plugin in WordPress
    Image via


    • Drag-and-drop builder: Wix offers an intuitive tool for visual page design. Users can see changes in real time without changing views.
    • Wix editor: It has a clean look with fewer options at once. It often feels more beginner-friendly.
    • Onboarding process: Wix guides users with interactive tutorials. These step-by-step guides help users grasp features.
    • App Market: The Wix App Market resembles popular app stores. It enables one-click installations without compatibility worries.
    • Template editing: Setting up the initial design is straightforward with many templates. However, once a template is chosen, switching requires a complete site redesign.
    wordpress vs wix - Wix website's themes.
    Image via


    Wix stands out when weighing WordPress vs Wix for ease of use. Its intuitive tools and simple interface suit those with limited technical skills. 

    WordPress offers deeper customization. However, it requires a more profound understanding and more time to master fully.

    WordPress vs Wix costs

    Cost is a crucial consideration when comparing WordPress vs Wix. Let’s delve into the financial aspects of both platforms to guide your choice.


    • Open-source software: WordPress itself is free. Expenses arise from hosting, domain, and other essentials.
    • Hosting costs: Prices vary from $3 to $30+ monthly, depending on the hosting provider.
    • Domain name: A domain typically costs between $10 to $50 each year.
    • Plugins: There’s a variety of free plugins. Yet, premium plugins come with advanced features and a price.
    • Ecommerce costs: Considering an online store? Understanding WooCommerce pricing is vital. The basic plugin is free. However, advanced features come at a cost.
    • Maintenance: Activities like updates and backups may require additional tools. These could add to the overall cost.
    • Themes: While many themes are free, premium themes offer more features. They range between $10 to $100+. The image below shows the costs of some popular premium WordPress themes.
    Avada's website's themes
    Image via


    • Freemium model: Wix offers a free basic plan. For a custom domain and no Wix ads, a premium plan is necessary.
    • Premium plans: Prices range from $4.50 to $35 monthly, catering to various needs from blogs to online stores.
    • Domain name: The first year is free with most premium plans. Afterward, it costs around $10 to $20 yearly.
    • Templates: All of Wix’s design templates are free.
    • Apps: Wix has both free and paid apps. Choosing premium apps adds extra charges to your monthly subscription.
    • Ecommerce costs: Wix’s Business & eCommerce plans begin at $17 a month, offering ecommerce functionalities.
    WordPress vs Wix: pricing
    Image via


    This round ends in a draw. Both platforms have their cost advantages. Wix might be preferable for a basic site with predictable costs. 

    WordPress presents potentially higher initial costs. However, it could offer more value for larger projects or more customization.

    Design & templates

    The design is crucial for any website. It’s the first thing visitors notice. When we discuss WordPress vs Wix in design terms, templates become a major focus. Let’s see what both platforms offer in this regard.


    • Variety of themes: WordPress has a vast library of themes. Both free and premium options are available. They serve almost every niche, from blogs to ecommerce.
    • Customization depth: WordPress themes offer deep customization. Users can change nearly all design aspects.
    • Responsiveness: Many themes, especially newer ones, adapt to mobile devices. This ensures uniformity across platforms.
    • WooCommerce integration: For online store enthusiasts, WooCommerce is popular. You can see its capabilities in these WooCommerce examples.
    • Page builders: Plugins like Elementor and WPBakery offer drag-and-drop features. This is great for those without coding skills.
    wix vs wordpress design and templates (website homepage)
    Image via Kinsta


    • Template collection: Wix has many professionally designed templates. They are well-organized for quick selection.
    • Visual editing: Wix offers drag-and-drop editing. Changes appear instantly, which is excellent for beginners.
    • Locked templates: In Wix, once you pick a template, it’s fixed. You can’t change it without rebuilding the site. This is different from WordPress, where theme shifts are smooth.
    • Mobile editor: Wix gives a distinct mobile editor. This ensures a site looks great on phones and tablets.
    • Wix Stores design: Wix Stores presents diverse design choices for ecommerce. Need design ideas for your Wix store? Explore these Wix stores examples.
    A wix stores web page with a picture of a man in sunglasses
    Image via Wix


    WordPress takes the lead in the design battle of WordPress vs Wix. It offers more themes, detailed customization, and flexibility. Plugins like WooCommerce add to its prowess. Still, Wix is a top pick for those who value simple visual editing.

    Plugins & apps

    Plugins and apps play a crucial role in website building. They enhance functionality and customization. When comparing WordPress vs Wix, their offerings in plugins and apps can be a deciding factor. Let’s delve into their respective offerings.


    • Diverse plugin library: WordPress boasts over 58,000 plugins available in its repository. These range from SEO tools to ecommerce solutions. Looking for some top picks? Check out Omnisend’s list of the best WordPress plugins.
    Wordpress website with several different logos in the add plugins section
    Image via WordPress
    • Custom development: WordPress’s open-source nature allows for developing bespoke plugins to meet unique needs.
    • Flexibility: Being open-source, WordPress allows developers to create tailored plugins.
    • Integration: Many third-party services create plugins specifically for WordPress due to its popularity.
    • Continuous updates: The active WordPress community ensures regular updates for most plugins. This ensures both compatibility and improved security.


    • Wix App Market: Wix offers an App Market with hundreds of apps tailored for different functionalities. Need top recommendations? Explore Omnisend‘s list of the best Wix apps.
    six app icons on Wix app market web page
    Image via Wix
    • Ease of use: Adding most Wix apps is just a click away. This is perfect for those who aren’t technically inclined.
    • Curated selection: Wix has fewer apps than WordPress. However, its collection is curated for quality and compatibility.
    • Integration with Wix services: Many apps integrate seamlessly with other Wix services. Examples are Wix Stores and Wix Bookings.
    • Built-in functionality: Wix provides many built-in tools. This reduces the need for external apps.


    If you prioritize a vast range of options, WordPress is the winner. But for a simpler, integrated approach, Wix holds its ground.

    Ecommerce capabilities

    Choosing the right platform for ecommerce is pivotal. It shapes how businesses interact with customers online. When comparing WordPress vs Wix, both platforms have made notable strides in ecommerce capabilities. 

    Let’s delve into both platforms’ ecommerce offerings.


    • WooCommerce integration: WordPress employs the WooCommerce plugin. It transforms any website into a fully-fledged online store.
    A screenshot of a wordpress web page with the active button highlighted on the plugins menu
    Image via
    • Vast range of extensions: WooCommerce offers extensions. They cater to bookings, memberships, and various other needs.
    • Customizable store design: There’s no shortage of ecommerce-focused themes in WooCommerce.
    • Integration with payment gateways: WordPress supports numerous payment methods. These include solutions like PayPal and Stripe.

    Omnisend for WordPress

    When comparing WordPress vs Wix, WordPress shines with tools like Omnisend. Omnisend, a top-tier email marketing tool, integrates well with WordPress. Specifically, it aligns with WooCommerce. This partnership offers an enriched email marketing experience for WordPress users. 

    Let’s delve into its features.

    • Seamless integration: Omnisend and WooCommerce mesh well. This harmony simplifies email marketing operations. Learn more about the integration in this Omnisend for WooCommerce (WordPress) guide.
    • Automated marketing campaigns: Users can set campaigns based on specific triggers. An example is the abandoned cart action.
    • Segmentation: Tailor campaigns using metrics like customer purchase patterns.
    • Personalization: Enhance content relevance through custom product recommendations.
    • Reporting and analytics: Assess campaign performance. Use insights to shape future strategies.
    Boost your WooCommerce email strategy with Omnisend.


    • Built-in ecommerce functionality: Wix has basic ecommerce functionality. It’s a good fit for small-scale ventures.
    Settings section of a website with the topic of eCommerce setting highlighted
    Image via Wix
    • Drag-and-drop builder: Customizing product pages is a breeze with Wix’s intuitive builder.
    • Variety of payment solutions: Wix facilitates multiple payment methods. It supports credit cards, PayPal, and more.
    • Mobile optimized: Wix ensures all stores are mobile-responsive.

    Omnisend for Wix

    Wix stores amplify their email marketing with Omnisend. The integration improves customer outreach and engagement.

    Let’s delve into the tool’s offerings.

    • Easy integration: Omnisend integrates well with Wix. The integration process is smooth.
    • Marketing automation: Schedule emails based on customer actions.
    • Advanced segmentation: Group customers by interactions. Craft personalized campaigns.
    • Templates: Omnisend’s templates facilitate engaging email designs.
    • Performance tracking: Monitor email campaigns. Use feedback for refinement.
    Elevate your Wix website’s email marketing with Omnisend.


    Weighing ecommerce capabilities, WordPress, paired with WooCommerce, emerges as the front-runner. It is ideal for more significant online ventures. It offers adaptability and a comprehensive tool suite. Conversely, Wix shines for startups or smaller businesses. 

    Both platforms, when paired with Omnisend, ensure top-notch email marketing. However, in the Wix vs WordPress duel, WordPress takes the title.

    Wix vs WordPress SEO

    Search engine optimization (SEO) is crucial for online success. The platform’s SEO capabilities can greatly impact visibility on search engines. 

    In our comparison of Wix vs WordPress for SEO, both offer tools to assist users. However, each has its unique offerings. 

    Let’s explore both tools’ SEO capabilities.


    • Vast SEO plugin repository: WordPress offers plugins like Yoast SEO and All in One SEO. These let users optimize their sites extensively.
    • Complete control over HTML and CSS: Advanced users can fine-tune SEO strategies with this flexibility.
    • SEO-friendly themes: Many themes in WordPress prioritize SEO. This ensures faster load times and better mobile optimization.
    • Regular updates: Being open-source, WordPress gets frequent updates. These often include SEO improvements.
    • Permalinks customization: WordPress users can edit URLs easily, making them more SEO-friendly.
    A page with the text how to start a blog the easy way.
    Image via


    • Wix SEO Wiz: This tool provides a tailored SEO plan for users.
    • Clean URL structure: Wix offers user-friendly URLs. Search engines favor this format.
    • Mobile optimization: All Wix websites are mobile-responsive, a major SEO ranking factor.
    • Site verification and sitemap: Wix makes it easy to submit sitemaps and verify sites with search engines.
    • On-page SEO features: Wix has built-in tools. Users can edit meta titles and  descriptions and add alt text to images.
    A page setting webpage with the home / business name highlighted.
    Image via


    Comparing Wix vs WordPress for SEO, WordPress has a slight edge. Its flexibility, especially with its vast SEO plugins, gives it an advantage. 

    Wix offers a beginner-friendly SEO approach. It simplifies many tasks. This ensures even SEO novices can rank their sites well. But WordPress stands out as the better choice for deep SEO customization and strategy.


    The security of a website is paramount. Cyber threats are ever-evolving and website owners must be equipped to combat these challenges. 

    When considering Wix vs WordPress regarding security, both platforms bring robust measures to the table. However, their security protocols differ significantly.


    • Open-source nature: WordPress is an open-source platform, meaning anyone can study its code. This has pros and cons. While it allows for rapid development and updates, it can also be a target for hackers.
    • Security plugins: Users can fortify their WordPress sites using plugins like Wordfence and Sucuri. These plugins offer firewalls, malware scanning, and more.
    • Regular updates: WordPress core, plugins, and themes receive frequent updates. These often include security patches.
    • User responsibility: The onus of security largely falls on the user. Regular backups, updates, and the use of strong passwords are crucial.
    • Customizable user roles: WordPress offers different user roles. This helps in managing access and minimizing security risks.
    Opened Users tab on WordPress
    Image via Kinsta


    • Hosted platform: Wix is a hosted platform, which means it takes care of hosting and its security. This reduces the security burden on users.
    • Automatic security updates: Wix automatically updates its security measures without user intervention.
    • Protected against DDoS attacks: Wix has built-in protection against Distributed Denial of Service attacks.
    • Secure payment processing: Wix ensures that all online transactions are secure, making ecommerce safer.
    • SSL certification: All Wix sites come with an SSL certificate, ensuring encrypted data transmission.
    A banner of a pair of purple sunglasses, and a red arrow pointing to a webpage address
    Image via


    Wix has a slight edge in terms of the security of Wix vs WordPress. The platform’s managed nature ensures that security measures are automatically updated and in place. 

    WordPress, on the other hand, provides the tools for robust security. However, it requires more attention and management from the user. 

    Wix may be the better choice for those who prefer a hands-off approach. It could also be ideal for users wanting to ensure top-tier security without constant oversight.

    User opinions

    Choosing between WordPress and Wix is a significant decision. Real users often provide feedback that aids in this decision-making process. Trustpilot, a renowned review platform, offers many opinions on both of these platforms. 

    Here, we’ll examine what users are saying about Wix vs WordPress.


    • Satisfaction among professionals: A user expressed satisfaction as a web developer and designer. They highlighted the ease of integrating WooCommerce, suggesting a simple setup for an online shop. Big brands like Microsoft News, TED Blog, and MTV News trust WordPress. This trust underscores its reliability.
    • Flexibility and customization: Another user commended WordPress for its customization capabilities. They particularly praised it for blogging and news sites. They loved its design, flexibility, and user-friendliness.
    wordpress vs wix: user opinions
    Image via Trustpilot
    • Robustness and support: A different user praised WordPress for its robust nature. They appreciated the wealth of resources, the chat support, and the valuable forum information. They emphasized the platform’s adaptability and eagerly await future WordPress updates.


    • Complete solution for novices: A reviewer celebrated Wix as ideal for beginners. The platform’s ease of use and collection of helpful articles stood out. They also appreciated the efficient live chat. However, they did note a minor language barrier with some support agents.
    • Ease of design and support: Another user shared their positive experience with Wix. They were impressed with the tutorials, chatbot, and live chat support. They also mentioned their intent to use the Editor X platform in the future. This indicates a solid loyalty to Wix.
    A review from a customer on Wix website
    Image via Trustpilot
    • User-friendly and exceptional service: A long-term Wix user praised its navigation ease. They valued the platform’s user-friendliness and its remarkable customer service. They found the assistance from the Wix team invaluable.


    Both WordPress and Wix have received positive feedback on Trustpilot. Users praise WordPress for its adaptability and robustness. Similarly, Wix shines for its user-friendliness, especially for beginners. 

    Both platforms meet their target audience’s needs effectively. Ultimately, the choice between Wix and WordPress will hinge on individual preferences.

    Support & community

    Choosing between WordPress and Wix? One crucial aspect to consider is the level of support and the sense of community each platform offers. 

    Both WordPress and Wix have garnered extensive user bases. However, the real question is how effectively they provide assistance and nurture a sense of community among their users.

    Let’s assess the support and community dimensions of these two platforms. 


    • Documentation and tutorials: There’s a detailed guide known as the WordPress Codex. It spans topics from basic setups to intricate customizations. Alongside this, a collection of online tutorials guide users through diverse challenges.
    • Dedicated support for premium services: Those who choose premium themes or plugins often receive specialized support from the creators.
    • Extensive forums: WordPress has a vast, community-driven forum. Here, users can post questions, exchange solutions, and discuss best practices.
    • WordCamps and meetups: Globally, enthusiasts of WordPress gather at WordCamps. These events, paired with local meetups, provide opportunities for networking and sharing skills.
    WorlCamp Central webpage on wordpress
    Image via


    • Official support center: Wix offers a rich official support center. It’s filled with articles, videos, and tutorials. These resources guide users in areas of creation, customization, and problem-solving.
    • Ticketing and call-back system: There’s a ticketing system by Wix to track and resolve user issues. It also provides a unique call-back service. This sets it apart in the website builder space.
    • Wix community: Beyond the official channels, Wix has an active user community. It’s a space where experiences are shared, guidance is given, and creative ideas are exchanged.
    • Wix help center: The Wix Help Center is another avenue where users can access vast information, get advice, and find solutions.
    knowledge base articles on Wix
    Image via Wix


    Both WordPress and Wix offer robust support systems and foster active communities. WordPress shines with its global events and in-depth forums. Wix impresses with its organized support center and distinctive call-back service. Both platforms excel in unique ways in terms of support and community.

    Wix vs WordPress: Which is better for business websites?

    Deciding between Wix and WordPress for business websites depends on individual needs and technical know-how. In the Wix vs WordPress face-off, let’s break down some pivotal business considerations:

    • Customization and scalability: WordPress, being open-source, reigns supreme in customization. With its vast library of plugins, businesses can easily scale and pivot as required. If a bespoke website that grows with business demands is the goal, WordPress shines brightly.
    • Ease of use: Wix is a clear winner for businesses desiring a straightforward setup. Its user-friendly drag-and-drop interface promises a seamless design journey.
    • Ecommerce features: Online sales are a crucial factor. WordPress, even when paired with WooCommerce alternatives, brings robust ecommerce features to the table. Wix offers a more integrated approach. It’s simple, but it might not delve as deep as WordPress.
    • Funnel building: Crafting an efficient ecommerce sales funnel is vital for conversions. Both platforms offer support. Yet, the final pick hinges on how much customization and control you crave.
    • SEO capabilities: WordPress, with plugins like Yoast, gives businesses an edge in search engine optimization. Wix has built-in SEO tools. However, they might not match the comprehensive nature of WordPress options.
    • Security: WordPress demands regular updates for themes and plugins, ensuring security. Wix handles security behind the scenes, providing a worry-free experience for users.
    • Cost efficiency: While Wix has set pricing tiers, WordPress might be more cost-effective in the long run. This cost advantage comes with the need for more hands-on management.

    Wix or WordPress for bloggers

    The choice between Wix and WordPress for bloggers often boils down to certain factors. Your decision might rest on your technical expertise or design preferences.

    Let’s compare the offerings of Wix vs WordPress for bloggers.

    Wix for Bloggers

    • Ease of use: Wix’s drag-and-drop interface is beginner-friendly. New bloggers can quickly design and launch their blogs without a steep learning curve.
    • Design flexibility: Wix has numerous templates catered to bloggers. It provides a platform to design visually appealing blogs without any coding.
    • In-built features: Wix has a variety of built-in features that cater to bloggers. Most tools a blogger needs are readily available. There are social media integrations and comment management tools.
    • Scalability: Wix is sufficient for bloggers who keep their blogs relatively simple. It is also an ideal choice for those not planning to expand into ecommerce or membership-based services.

    WordPress for Bloggers

    • Customization: WordPress offers unparalleled customization with thousands of themes and plugins. This allows bloggers to create a unique blog tailored to their style and needs.
    • SEO advantage: There are plugins like Yoast SEO available to WordPress users. So, bloggers have finer control over SEO settings. This contributes to better search engine rankings.
    • Monetization: WordPress, especially its self-hosted version, provides more avenues for monetization. Bloggers can take advantage of affiliate marketing, ad integrations, or ecommerce.
    • Learning curve: WordPress does have a steeper learning curve compared to Wix. However, the wealth of online tutorials and community support makes the journey easier.
    • Growth potential: Bloggers can expand their platform and incorporate memberships, forums, and ecommerce. WordPress offers the flexibility to integrate these expansions seamlessly.

    For those who seek simplicity and a quick blog setup, Wix is a great choice. It eliminates many technical aspects. This lets bloggers focus solely on content. 

    However, WordPress is ideal for bloggers envisioning massive growth. It’s also a superior option for those seeking more customization and monetization opportunities. 

    In essence, both platforms can host successful blogs. However, WordPress offers more tools and flexibility for serious blogging endeavors.


    In our Wix vs WordPress comparison, each platform shines in its own right. The choice ultimately boils down to your technical comfort and unique needs.

    Here’s a summary of our WordPress vs Wix analysis:

    • Ease of use: Wix
    • Flexibility and customization: WordPress
    • Cost efficiency: Wix has clear pricing structures
    • Design & templates: WordPress offers a variety of themes
    • Plugins & apps: WordPress
    • Ecommerce capabilities: Both WordPress and Wix offer impressive ecommerce functionalities
    • SEO capabilities: WordPress
    • Security: Wix offers hands-free built-in security
    • Support & community: WordPress

    In summary, WordPress stands out in the website building space. It’s ideal for those seeking unparalleled flexibility and scalability. 

    Wix excels for those prioritizing a swift, hassle-free setup. It’s also perfect for those seeking a user-friendly interface.

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    Frequently asked questions (FAQs)

    1. Which is best, WordPress or Wix?

    When considering Wix vs WordPress, your choice hinges on needs. WordPress boasts extensive customization and scalability. Wix offers ease with a drag-and-drop interface. Both are top-tier in their domains.

    2. What is the main difference between Wix and WordPress?

    Wix is a hosted platform with built-in tools for building websites. Its highlight is its intuitive drag-and-drop feature. WordPress is an open-source CMS requiring hosting. It allows for deeper customization with themes and plugins.

    3. Which platform is better for beginners?

    Beginners typically favor Wix. Its intuitive interface and built-in features make website creation a breeze. WordPress, though robust, might seem complex to newcomers due to its variety of options.

    4. Can you switch from Wix to WordPress?

    Certainly! Transitioning from Wix to WordPress involves content migration, theme selection, and perhaps domain redirection. While not an instant switch, guides are available to aid this process.

    5. Which platform is better for SEO: Wix or WordPress?

    Comparing the SEO capabilities of WordPress vs Wix, WordPress stands taller. Powerful SEO plugins complement it. It also has a wide range of customization that can fine-tune SEO strategies.

    6. Is Wix the best website creator?

    Wix excels for quick, hassle-free website creation, especially for the less tech-savvy. But “best” is subjective. Other platforms might better cater to specific needs.

    7. Why Wix is better than WordPress?

    Wix offers a more streamlined experience. Its drag-and-drop builder, combined with hosting and maintenance, makes it seamless for users. WordPress, though powerful, requires more hands-on management.

    8. Which is more secure, Wix or WordPress?

    Wix handles its security, offering peace of mind. WordPress, while secure, needs regular updates and vigilance. Remember, it’s an open-source tool. Both are secure but have different approaches.

    9. What kind of website is WordPress best for?

    WordPress’s versatility caters to various websites. It’s suitable for both blogs and ecommerce platforms. It boasts a huge collection of plugins and themes. This ensures it can mold to nearly any online project.

    Richard White
    Article by
    Richard White

    Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.

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