Best Shopify experts and agencies for 2025

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Shopify experts are increasingly in demand as more businesses move to Shopify. Growing in an already competitive ecommerce space can be challenging if you’re unfamiliar with the platform. Having a Shopify expert on board can make the process much smoother.

It’s easy to get lost in setting up or scaling your Shopify store if you’re not well-versed with the platform. To keep everything smooth sailing, a Shopify professional can provide valuable guidance. They can help you understand deeper levels of setting up an ecommerce store that you may not be familiar with.

With an expert by your side, you can focus on scaling your business without getting bogged down by the technical details. To help you choose the right professionals for your store’s success, we’ll cover the best Shopify experts and agencies for 2025.

What do Shopify experts do?

Shopify experts are professionals who have knowledge of various aspects of ecommerce. They specialize in helping businesses build, optimize, and manage their ecommerce stores. They can help you develop high-converting and visually stunning online marketplaces that are positioned for growth. 

Their core responsibilities often vary based on their expertise:

• Developers: Shopify developers customize your store’s back-end functionality and troubleshoot technical issues
• Designers: These experts focus on managing the front end and creating user-friendly online stores that fit your brand’s identity
• Marketers: They design campaigns that drive traffic through email marketing for Shopify, social media, and other channels
• Shopify SEO experts: Search engine optimization (SEO) specialists help optimize your store for better search engine rankings

These experts can be found on Shopify Partners. Here, their services are grouped into different categories, including:

• Store setup: Setting up Shopify stores from scratch, including domain configuration, product listings, payment setup, and more

• Theme customization: Tailoring Shopify themes to meet your unique business needs and ensure alignment with your brand
• Search engine optimization: Implementing strategies for improving Google search rankings to increase your site’s visibility
• App development: For stores that need custom functionalities, developers can build or integrate apps to add advanced features or troubleshoot issues

• Marketing and sales: These services involve designing and executing marketing strategies to drive traffic through various digital channels
• Conversion optimization: Analyzing user behavior and implementing changes, such as checkout flow improvement, to increase conversion rates
• Content writing: Developing product descriptions, blog posts, and other content that engages customers and ranks well in search engines

Why hire a Shopify expert?

Shopify professionals have deep knowledge of the platform. Working with a Shopify expert agency or professional can help you make the most of the platform’s features.

Here are other benefits if you hire Shopify experts to handle your store:

• Customized solutions: Shopify experts can create tailored designs that reflect your brand identity
• Time and cost efficiency: Professionals can decrease time spent on the setup process and help you avoid costly mistakes
• Ongoing support: You can enjoy ongoing support for issues as they arise, ensuring that your store remains functional without any downtime

Here are some scenarios where working with Shopify experts might be essential: 

• New store setup: While launching a new Shopify store, an expert can help you establish a solid foundation and avoid common pitfalls that you may initially overlook
• Scaling an existing store: As your business grows, you may need advanced implementations or customizations that require professional input
• Specialized SEO needs: Shopify experts can develop targeted SEO strategies to fine-tune your product pages and site structure for higher search result rankings

In-house team vs. expert agency

You can choose to hire an in-house team or work with an expert agency. Both options offer stellar results but have their pros and cons.

An in-house team can offer flexibility and work at the same hours as you. This minimizes response time. However, building an in-house team can be costly and time-consuming. You have to invest time and resources to find the right talent.

On the other hand, a Shopify expert agency provides a ready-made team of professionals with years of experience. You can hire from a global talent pool. They can deliver results faster and offer specialized skills you might not find in-house. However, the upfront cost might be higher, and they may not always be on hand at a time that suits you. 

Top Shopify experts

Here’s a curated list of Shopify experts with a wealth of experience and specialized skills. They cater to different ecommerce store needs, including design, development, and marketing.

1. Ian Iangton

Rating: 5/5 (Shopify)

Pricing: Ian’s pricing depends on the scope and complexity of the project.

Experience: Ian Iangton is a Shopify development expert focused on ecommerce design, branding, and performance optimization. With over 10 years of experience in ecommerce and over seven years as a Shopify professional, he brings extensive knowledge to the table. 

Services: He offers specialized services like full store setups, redesigns, website optimization and strategy, product and collection configurations, and migration from other platforms like Etsy. 

2. Tracy Sailors

Rating: 5/5 (Shopify)

Pricing: Tracy’s service package starts at $3,800 for both store builds and store migrations. The package includes everything from theme branding to mobile optimization and app installations. 

Experience: As a Shopify design and marketing expert with more than 10 years of experience, Tracy works closely with clients to create user-friendly Shopify stores. 

Services: She offers end-to-end services that focus on enhancing user experience. This includes full store setups, theme selection, mobile optimization, and integrations with Shopify apps. 

Tracy also provides post-launch support and consulting to ensure the optimum performance of your store. She has worked across various industries, including fashion, health, beauty, and home goods.

3. Matt Willmott

Rating: 5/5 (Shopify)

Pricing: Matt offers custom pricing packages depending on the complexity of the project.

Experience: Matt Willmott is a highly skilled web designer and developer specializing in creating functional ecommerce stores. He has been a Shopify expert since 2013. He has earned a stellar reputation for working with small and medium-sized businesses. 

Services: Matt specializes in various Shopify services, including store setup, product descriptions, troubleshooting, and theme customization. His ability to tailor Shopify solutions for both new businesses and established merchants makes him a great asset if you’re looking to optimize your ecommerce platform. 

4. by Jack Neville

Rating: 4.9/5 

Pricing: Jack offers flexible pricing based on the scope of each project.

Experience: Jack Neville is a Shopify expert with more than nine years of experience helping businesses get online and thrive. He has worked with businesses in the clothing, health, beauty, food, and drink sectors.

Services: He specializes in complete store builds, redesigns, and ongoing management. He also provides clients with personalized solutions for their ecommerce needs. 

Jack’s expertise extends to logo and visual branding, store migration, product photography, and custom domain setup. He not only delivers functional websites but also teaches clients how to manage their platforms efficiently.

5. Thomas Holmes

Rating: 5/5 

Pricing: Thomas’s services start at $7,000, with specific pricing details varying based on individual client needs and project requirements.

Experience: Thomas Holmes is a seasoned Shopify expert with over a decade of experience. He specializes in store setup, redesigns, and migrations. Thomas is also the author of Shopify & You, a detailed guide for managing and optimizing Shopify stores. 

Services: His services cater to various industries, including clothing, electronics, health, and beauty. Clients praise him for his technical excellence and creative solutions. 

6. Pankaj Maurya

Rating: 4.8/5 

Pricing: Starts from $179 for startup Shopify store design.

Experience: Pankaj Maurya designs premium, mobile-responsive Shopify stores. His expertise spans several industries, including clothing and fashion, electronics, and health and beauty. 

Services: With a focus on high-converting designs, Pankaj offers a range of services that include store builds, redesigns, custom domain setups, and sales channel integration. He also offers a variety of other services, including niche selection, product sourcing, and automation.

7. Katherine Stevenson

Rating: 5/5 

Pricing: Custom pricing based on project needs.

Experience: Katherine has been among the trusted Shopify Plus experts since 2018, providing clients with customized ecommerce solutions. Her experience spans industries, including clothing and fashion, food and drink, jewelry, and toys and games.

Services: Katherine specializes in custom theme development, store setup, and ecommerce consulting. 

She also offers a wide range of additional services, including conversion rate optimization, email marketing, store migration, and theme customization. That’s why she’s the go-to expert for businesses looking to create a distinct and efficient online presence. 

8. Waqar Sheikh

Rating: 5/5 

Pricing: 

• Store build or redesign: Starts at $500 
• Theme customization: Starts at $150 

Experience: With over four years of experience in crafting custom, responsive websites, Waqar is another top-rated Shopify expert. His portfolio includes notable projects like Allure Au and Womake, where he transformed static pages into dynamic shopping experiences.

Services: He’s an expert in a wide range of services, including store builds, theme customization, product setup, and ongoing website management. 

Waqar’s approach is collaborative. He works closely with clients to understand their vision and goals, ensuring that the final product aligns perfectly with their brand identity. 

9. Ben Rummel

Rating: 4.9/5 

Pricing: Specific pricing details aren’t available.

Experience: Ben Rummel has been a Shopify expert since 2009. He brings his passion for design and branding to help businesses flourish online. He specializes in building and redesigning ecommerce stores from the ground up. 

Services: Ben’s services include store migration, theme customization, SEO, and conversion rate optimization. Ben also provides business strategy guidance, logo and visual branding, and ongoing website management.

From troubleshooting to setting up custom domains, Ben ensures that every aspect of a Shopify store is optimized for performance. He has handled clients in various industries, including clothing, food, home goods, and toys.

10. Jordan Holmes

Rating: 5/5 

Pricing: Customized pricing packages for client’s specific needs. 

Experience: Jordan Holmes is a highly-rated Shopify expert with over eight years of experience serving clients globally. He’s a specialist in Shopify and Shopify Plus app and theme development.

Services: Jordan has built a strong reputation for delivering high-quality services across various industries, including B2B, health and beauty, and sports and recreation. His expertise lies in custom app development, store migrations, theme customization, store redesigns, and more. 

Top Shopify expert agencies

Whether you’re launching a new store or redesigning an existing one, working with a Shopify agency can provide the expertise needed to enhance performance and drive sales. 

These agencies bring together skilled developers, designers, marketers, and strategists with extensive experience in the Shopify ecosystem.

Here’s a list of some of the top Shopify agencies known for their expertise in various areas of Shopify design, development, and optimization:

• Barrel
• Cove Commerce
• Blackbelt Commerce
• WebCitz
• Helium
• NuStream
• CRP Marketing 
• SmartSites
• Superco
• Ambaum

Enhancing Shopify with Omnisend

Omnisend is a powerful omnichannel ecommerce marketing tool that can help Shopify stores grow. Shopify experts can focus on setting up, designing, developing, and optimizing your Shopify store for search engines. Meanwhile, Omnisend can handle the marketing automation for your business. 

Here’s how Omnisend can empower your Shopify store:

• Automated email campaigns: Omnisend provides advanced email automation features. This allows you to set up workflows to engage with customers based on their actions.
• Segmentation: With Omnisend’s segmentation capabilities, you can categorize your audience based on their feedback. This way, you can send targeted messages to different customer groups. 
• SMS marketing: Alongside email, Omnisend integrates SMS marketing. This enables you to communicate time-sensitive promotions and updates to customers through text messages. 
• Reporting: With detailed analytics and reporting tools, you can track your campaign performance metrics. This includes open rates, conversion rates, and more.
• A/B testing: You can test different elements of your email campaigns for Shopify on Omnisend. This allows you to see what works best and optimize it for better results.

Since Omnisend seamlessly integrates with Shopify, you can get comprehensive marketing automation solutions that complement the technical and design expertise of Shopify experts.

Where to find the best Shopify experts?

With so many professionals offering various Shopify services, it’s important to know where to look to find the perfect match for your business needs. 

Here are reliable platforms where you can find vetted Shopify experts who can elevate your online store’s success:

Shopify Experts Marketplace

The official Shopify Experts Marketplace is a great starting point. This platform is created by Shopify to connect merchants directly with certified experts who have been rated and ranked by their services on Shopify. You can browse through profiles, read reviews, and filter experts based on specific services or industries.

Upwork

You can find Shopify experts on one of the largest freelance platforms. Freelancers on Upwork typically display their rates, portfolios, and reviews from past clients. This way, it’s easier for you to evaluate their work. You can hire freelancers for both short-term and long-term projects.

Fiverr

Fiverr has thousands of freelancers offering Shopify store management services. You can browse through the services of experts, choosing from various packages tailored to fit your budget. The platform also showcases reviews and ratings, helping you assess the quality of the expert before making a decision.

Webinopoly

This is a full-service website development agency known for its custom ecommerce solutions for platforms like Shopify, Magento, and others. The Shopify experts Webinopoly has to offer provide tailored solutions that align with your business goals. 

The platform also offers a curated list of experts for Shopify store design, development, and optimization.

Blackbelt Commerce

Blackbelt Commerce is a top-rated Shopify experts agency specializing in store design, setup, and custom app development. The agency is known for providing scalable solutions for ecommerce businesses. Blackbelt Commerce’s expertise also includes Shopify Plus, which is suitable for high-volume stores.

Charle Agency

As an ecommerce website design agency, Charle Agency partners with businesses to create beautiful and functional online stores. The agency specializes in both Shopify and Shopify Plus, offering custom designs and integrations. It offers customized solutions that include Shopify web development, Shopify migrations, and other services for brands in different sectors.

Tips for choosing the right Shopify expert or agency

When selecting an expert or agency for your Shopify store, it’s important to consider the following factors:

• Reviews and testimonials: Look for experts or agencies with positive reviews from satisfied clients
• Portfolio: Review their portfolio to see examples of their previous work and assess their experience working on Shopify projects 
• Range of services: Ensure they offer the specific services you need, such as development, app integration, or marketing strategies
• Communication and collaboration: Choose an expert or agency that communicates effectively and is willing to collaborate with you throughout the project
• Pricing: Compare pricing options and ensure the cost aligns with your budget and the scope of the project 

Real-life examples of businesses benefiting from Shopify experts

Shopify experts have transformed numerous businesses, helping them enhance their online presence, streamline processes, and drive sales. 

Here are some standout examples of companies that have benefited from working with Shopify experts:

Frank and Oak

Frank and Oak, an apparel retailer, faced challenges in synchronizing its online and in-store experiences, which were crucial for its omnichannel strategy. 

By adopting Shopify POS and leveraging the expertise of Shopify experts, it improved inventory management and order fulfillment. As a result, the brand reduced retail operating costs by 47%. 

Beardbrand

Beardbrand, a company specializing in beard grooming products, turned to Shopify experts to scale its ecommerce operations. Initially starting as a YouTube channel, Beardbrand transitioned into ecommerce with the help of Shopify experts. 

By leveraging Shopify’s capabilities, Beardbrand optimized its website for better user experience and increased conversion rates.

Native

Native, known for its natural deodorants, successfully harnessed Shopify’s platform to expand its reach and streamline operations. The brand initially faced challenges with scaling production and managing inventory as demand grew. 

By partnering with Shopify experts, Native revamped its online store and created a more seamless shopping experience for customers.

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