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See FeaturesShopify fitness stores are transforming the way people shop for health and wellness products, catering to a growing market of fitness enthusiasts. Stores selling workout gear, supplements, digital fitness programs, and more are leveraging Shopify’s powerful ecommerce tools to drive their success.
If you’re looking for inspiration to build a profitable online fitness business or want to improve your own Shopify fitness stores, studying top-performing brands is a great start.
In this post, we’ll explore 10 Shopify fitness stores excelling in branding, marketing, and more. You’ll discover what makes these stores successful and gain valuable insights to apply to your own store.
What makes a great Shopify fitness store?
Top Shopify fitness stores are able to attract customers and keep them engaged, which leads to high conversions. But what exactly makes them stand out? Here are some Shopify best practices of high-performing fitness stores:
- User-friendly design: The best Shopify fitness stores have a clean and easy-to-navigate layout that helps customers quickly find what they need. These stores use Shopify customization options to create well-organized product pages to improve the browsing experience.
- Mobile optimization: Since most shoppers browse on mobile, a fitness store must be fully responsive. Fast-loading pages, easy scrolling, and mobile-friendly checkout options are must-have features for a smooth shopping experience.
- Seamless checkout and flexible payment options: A friction-free checkout process can help reduce drop-offs. Great Shopify fitness stores simplify checkout with auto-fill options, guest checkout, and multiple payment solutions to improve accessibility and cater to different customer preferences.
- High-quality product images and descriptions: Leading Shopify fitness stores use professional, high-resolution images and videos showcasing products in action. They also provide detailed descriptions highlighting the materials, fit, and benefits, ensuring customers make informed decisions.
- Strong brand storytelling: Fitness brands thrive on community and motivation. Top fitness equipment Shopify stores use compelling storytelling to connect with customers through blog content, athlete partnerships, and mission-driven messaging.
10 best Shopify fitness stores to inspire you
The best Shopify fitness stores use high-quality visuals, engaging content, and smart Shopify marketing tools to drive sales. If you’re looking for inspiration, these 10 Shopify fitness stores showcase what works:
1. Gymshark
Gymshark is a globally renowned Shopify fitness store known for stylish and functional workout gear for men and women. Founded in 2012, it has grown into a powerhouse in the activewear industry.
What makes it stand out
This Shopify fitness store stands out for its strong brand identity and community-driven approach. It leverages social media and influencer marketing to connect directly with its audience, showcasing real people in real workout environments. This builds trust and creates an authentic brand experience.
The brand also places emphasis on customer engagement, often sharing exclusive product drops and limited editions on its website and through its email marketing newsletter.
Key takeaway for Shopify merchants
Gymshark’s success shows the power of effective branding and community building. Investing in strong visuals and partnering with influencers can elevate your fitness marketing and help you create an engaged and loyal customer base.
2. Alo Yoga
Alo Yoga sells premium yoga apparel, accessories, and lifestyle products. The brand is known for its trendy, performance-driven clothing designed for both workouts and daily wear.
What makes it stand out
Alo Yoga distinguishes itself from other Shopify fitness stores by focusing on creating versatile apparel that transitions from the yoga studio to everyday activities. This means that each piece is both functional for workouts and fashionable for casual wear.
The brand also champions mindfulness and wellness, integrating these principles into its product designs and marketing. This approach will resonate with customers who prioritize both fitness and their wellbeing.
Key takeaway for Shopify merchants
A well-defined brand identity helps differentiate your store in a crowded market. Building a strong connection with your audience through influencer partnerships and social media can enrich brand visibility and increase awareness and sales.
3. Power Gym Store
Power Gym Store is one of the many successful Shopify fitness stores, providing a range of activewear designed for the modern, active woman. Its focus on premium materials and ergonomic designs makes it a go-to brand for fitness enthusiasts.
What makes it stand out
Power Gym Store sets itself apart from other top Shopify fitness stores with its curated product selection, focusing on durability and performance. The website includes detailed product descriptions and high-resolution images for each product, ensuring customers have everything they need to make informed purchasing decisions.
The store consistently displays sale prices alongside regular prices to create a sense of value, attracting customers to make a purchase. This is a great strategy for other Shopify fitness stores to emulate.
Key takeaway for Shopify merchants
Clear product information and strategic pricing can positively influence customer trust and sales.
4. Barbell Apparel
Barbell Apparel is a fitness-focused Shopify store offering high-end athletic wear. Its product range includes athletic-fit jeans, chinos, shorts, performance tops, and activewear designed to provide comfort and flexibility during workouts and daily activities.
What makes it stand out
One of Barbell Apparel’s standout features among other Shopify fitness stores is its innovative use of performance-enhancing fabrics that provide sweat-wicking and breathability. Its activewear line offers stretch, durability, and comfort, making it ideal for high-intensity workouts while maintaining a sleek, fashionable design.
The brand also engages its customers through the Barbell Elite loyalty program, offering exclusive perks and rewards. This creates another layer of value and connection with its audience.
Key takeaway for Shopify merchants
Barbell Apparel shows the power of clear messaging in establishing a strong brand identity. By combining high-performance products with a loyalty program, Shopify merchants can increase customer retention.
5. Legion Athletics
Legion Athletics provides sports supplements for enhanced athletic performance and health. The products include pre-workout, post-workout, fat burners, protein powders, multivitamins, and more.
What makes it stand out
One of Legion Athletics’ key strengths is its focus on clinically validated ingredients. Each supplement is formulated based on peer-reviewed studies, ensuring effectiveness and safety.
Another noteworthy feature is its 100% natural approach, avoiding artificial flavors, colors, and fillers. The store also provides full label transparency, listing every ingredient and dosage to help customers feel confident in their choices. This level of honesty sets them apart from many Shopify fitness stores that rely on proprietary blends.
Key takeaway for Shopify merchants
An intuitive website design and transparency in product information can help support customer purchasing decision-making.
6. Gaiam
Gaiam specializes in yoga, fitness, meditation, active sitting, and wellness products, catering to individuals seeking a balanced and healthy lifestyle. Its offerings include yoga mats, towels, props, accessories, balance ball chairs, and meditation seating, among others.
What makes it stand out
Gaiam has a strong commitment to sustainability, with many of its yoga mats and accessories made from non-toxic, eco-conscious materials, appealing to environmentally aware consumers.
This Shopify fitness store provides an informative user experience, offering free online resources, guided workouts, and expert advice. Customers can access training content, wellness tips, and mindfulness practices that benefit their fitness journey.
Key takeaway for Shopify merchants
Align your store’s design and content with your brand identity to create a cohesive experience. Plus, you can offer valuable resources to engage and educate your customers so your brand becomes a trusted source of information.
7. 310 Nutrition
310 Nutrition is one of the best Shopify fitness stores that offers a range of health and wellness products. These include meal replacement shakes, hydration drinks, lemonade mixes, and bundles. The products are made from high-quality ingredients, aiming to support weight management and overall health.
What makes it stand out
310 Nutrition differentiates itself from other Shopify fitness stores with its high-quality, clean-label ingredients. Unlike many competitors, this brand eliminates artificial sweeteners and unhealthy fillers, making its products a go-to choice for those seeking a natural approach to weight management.
The brand also offers free challenges, personalized coaching, and a supportive online community where customers share success stories and wellness tips.
Key takeaway for Shopify merchants
Building a helpful community and offering valuable resources can strengthen customer loyalty and provide powerful social proof.
8. Gym King
Gym King specializes in aesthetic gym wear and lifestyle fashion for both men and women, including tracksuits, gym apparel, and casual clothing. Its unique value lies in blending fitness functionality with contemporary fashion trends.
What makes it stand out
Just like many top Shopify fitness stores, Gym King focuses on a strong brand identity that includes fashion-forward designs and materials. The brand partners with athletes, celebrities, and social media influencers to showcase its products, building credibility and expanding its reach.
Additionally, customers enjoy a streamlined shopping experience with responsive design, clear product presentations and size guides as well as fast worldwide shipping.
Key takeaway for Shopify merchants
Providing a user-friendly shopping experience is essential for converting visitors into repeat customers. Plus, offering fast and reliable worldwide shipping can improve customer satisfaction and increase global reach.
9. Sunny Health Fitness
If you’re looking for one of the top Shopify stores, Sunny Health Fitness is up there. This store caters to both cardio and strength training needs with diverse products, including treadmills, exercise bikes, and strength-training machines.
What makes it stand out
Sunny Health Fitness positions itself as a reliable provider of durable and quality fitness equipment with advanced technology, including smart connectivity, interactive training programs, and digital performance tracking.
Another key feature that sets Sunny Health and Fitness apart from other fitness equipment Shopify stores is its strong customer focus. The website offers detailed product descriptions, customer reviews, and financing options for flexible purchasing.
Key takeaway for Shopify merchants
Just like Sunny Fitness Health, offering detailed product information and Shopify reviews can help customers make confident purchasing decisions.
10. Onnit
Onnit offers supplements, fitness equipment, and apparel designed to optimize health and performance. The brand’s product range includes brain supplements as well as unconventional fitness tools such as kettlebells and maces.
What makes it stand out
This brand is unique among Shopify fitness stores because it combines fitness, nutrition, and mental performance into one. Its flagship product, Alpha BRAIN, is a best-selling nootropic designed to improve focus and memory.
Onnit also provides extensive educational content, including workout programs, expert blogs, and podcasts, reinforcing its authority in fitness and health. Plus, customers enjoy user-friendly navigation with filters and search options to help find product information and educational materials easily.
Key takeaway for Shopify merchants
You can diversify your product offerings to cater to a broader audience and share your expertise to boost credibility.
Key strategies for running a successful Shopify fitness store
Running a Shopify fitness store takes more than just selling workout gear. You’ll need to implement key strategies that can engage customers and encourage repeat purchases. Below are some proven tactics used by the best Shopify fitness stores that can help your store thrive:
1. Create bundles for home and gym workouts
Fitness shoppers often look for complete solutions rather than individual products. Bundling complementary items makes it easier for customers to buy everything they need in one purchase, and can increase average order value (AOV).
For instance, a home workout bundle could include resistance bands, a yoga mat, and dumbbells. Or a gym-focused bundle might pair lifting gloves, a protein shaker, and performance supplements.
This way, customers feel they’re getting better value, making them more likely to buy. You can also use upsell popups to suggest add-ons at checkout, which can lead to bigger sales and happier customers.
2. Leverage fitness challenges and reward programs
Organizing fitness challenges is a great way to engage customers and drive sales on Shopify. By creating challenges for people to take part in, you can create a sense of community while motivating people to stay active.
Participants could track their progress and share results on social media. To boost engagement, you can offer rewards like discounts on products or exclusive fitness gear for those who complete the challenge.
Also, make signups easy and promote challenges across multiple channels to maximize participation. You can highlight past success stories to build credibility and encourage new participants.
3. Offer subscription-based supplements or training plans
One of the best ways to ensure recurring revenue is through subscription-based products. Many fitness enthusiasts need regular supplies of protein powders, vitamins, or training programs.
Offering these as subscriptions ensures customers stay stocked while increasing customer lifetime value. This is one of the strategies used by top Shopify fitness stores to make shopping more convenient for their customers.
You can allow customers to customize their subscriptions and offer subscriber-only perks to make subscription models even more attractive. Promote discounts, free shipping, or exclusive content, such as workout plans or coaching videos, to drive traffic and attract customers to subscribe.
4. Use high-impact product pages with workout videos
Customers will be more likely to buy a fitness product when they see its functionality. You should design your product page to include demo videos, 360-degree images, and detailed descriptions. This will help customers understand how the product works and decide whether it fits their needs.
Demonstrating real-world applications makes it easier for customers to visualize themselves using the product and can inspire purchases.
Also, many fitness items, like weightlifting belts or yoga mats, require a proper fit or use case. Creating clear videos and size guides can help customers make informed decisions.
5. Retarget abandoned carts with fitness-specific messaging
Many shoppers add items to their cart but leave before completing the purchase. To help bring back hesitant customers to complete their orders and recover Shopify abandoned carts, you can send emails or SMS with incentives like personalized discounts.
Omnisend offers a user-friendly way to handle shopping cart abandonment for Shopify stores. With its pre-built automation workflows, you can send perfectly timed reminders. You can also personalize messages with product recommendations based on the items left in the cart.
Curious about how this works? Watch this video to see how to set up Omnisend’s abandoned cart automation workflow:
Naked & Famous Denim used Omnisend to create a custom three-part abandoned cart series. By sending personalized emails, it achieved an average conversion rate of 38% and generated 19.75% of its email marketing revenue from automation.
“We’ve got a great automation strategy. Whoever takes over my place will be able to get into that system and know exactly how it works because it’s a very user-friendly system.”
Bahzad Trinos
Chief Denim Otaku, Naked & Famous Denim
Read the full success story here.
Wrap up: Build a winning Shopify fitness store
The top Shopify fitness stores we’ve explored prove that success comes from many factors, including a strong brand, smart product selection, and a seamless shopping experience.
Plus, marketing strategies such as influencer partnerships, email automation, and promotional offers can help attract customers and drive repeat sales.
To build your own winning Shopify fitness store, focus on branding, community engagement, and an optimized user experience.
You can take advantage of email marketing to connect with customers, promote new arrivals, and recover abandoned carts.
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Shopify fitness stores: FAQs
Yes, you can sell fitness equipment on Shopify. You can create a store, list any products, and manage orders easily. Make sure your product descriptions are detailed. Also, use high-quality images and videos to showcase your equipment.
Several apps can help enhance the customer experience of Shopify fitness stores. For instance, Omnisend is a great choice for email and SMS marketing. Apps like Judge.me can collect customer reviews to build trust. Be sure to choose apps based on your store’s needs and growth strategy.
Effective marketing combines multiple strategies. You can:
— Use Omnisend for targeted email and SMS marketing
— Engage customers on social media via Instagram, TikTok, and YouTube by showcasing workout videos featuring your products
— Run paid ads on Facebook and Google to drive traffic
— Partner with fitness influencers to build credibility
Offering multiple payment options can help increase conversions for your Shopify fitness store. You can accept credit and debit cards through Shopify Payments, Stripe, or PayPal. Also, consider adding Buy Now, Pay Later (BNPL) options and include Apple Pay and Google Pay options.
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