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15 best Shopify landing page builders: Boost your conversions

Reading Time: 17 minutes

A well-designed Shopify landing page builder can make all the difference in turning visitors into paying customers. In ecommerce, where attention spans are short and competition is fierce, a high-converting landing page is essential. 

The right landing page builder helps Shopify store owners create visually appealing, fast-loading, and conversion-optimized pages even without advanced coding skills.

With so many tools available, choosing the best option can be overwhelming. That’s why we’ve curated this list of the 15 best Shopify landing page builders in 2025. 

This guide breaks down each of these tools’ key features, pricing, and benefits, so you can find the best fit for your business and maximize sales. We’ll also discuss how to make a landing page on Shopify step-by-step.

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Top Shopify landing page builders comparison

Here is a quick comparison of the top landing page builders, including their unique selling points, pricing, and user ratings:

PluginShopify ratingUnique selling pointPricing
Omnisend4.7/5Ecommerce focused platform with forever free plan offering all standard features for email and SMS marketing automation Free plan available

Paid plans start from $16/month
GemPages4.9/5AI-powered design assistant and drag-and-drop editorFree plan available

Paid plans start from $29/month
LayoutHub4.9/5Pre-designed layout library for quick page creationFree plan available

Paid plans start from $14.99/month
EComposer4.9/5Advanced customization with dynamic content blocksFree plan available

Paid plans start from $19/month
Foxify5/5High-performance landing pages with fast-loading templatesNo free plan

Paid plans start from $1/month
AfterShip4.9/5Integrated tracking and post-purchase engagement featuresNo free plan available

Paid plans start from $11/month
Tapita5/5SEO-focused landing pages with AI-powered toolsFree plan available

Paid plans start from $9.99/month
Zipify4.7/5Built-in sales funnels and upsell optimizationNo free plan

Paid plans start from $19/month
Shogun4.7/5Enterprise-level A/B testing and analyticsNo free plan

Paid plans start from $39/month
PageFly4.9/5Flexible customization with extensive integrationsFree plan available

Paid plans start from $24/month
Zeno4.8/5AI-driven landing page automationFree plan available

Paid plans start from $19/month
Buildify4.2/5Simple drag-and-drop builder with basic customizationFree plan available

Paid plans start from $9.99/month
Beae4.9/5CRO-focused templates and seamless Shopify integrationFree plan available

Paid plans start from $19.99/month
Pagetify5/5Speed and SEO optimization for faster page performanceFree plan available

Paid plans start from $9/month
Veda4.7/5Conversion-boosting add-ons and heatmap toolsFree plan available

Paid plans start from $19/month

1. Omnisend

Shopify rating: 4.7/5 (6,000+ reviews)

Omnisend app page on Shopify App Store
Image via Shopify App Store

Omnisend is widely recognized for its ability to offer powerful SMS and email marketing automation features without a steep learning curve for businesses of all sizes. Its intuitive built-in Shopify landing page builder is designed with ecommerce businesses in mind, which makes the designing fast and efficient. With conversion-focused landing page templates and customizable design options, Omnisend allows you to create a successful Shopify landing page in minutes.

Key features

  • Drag-and-drop email builder for seamless customization
  • Automation workflows to set up a variety of triggers for more consistent sales
  • Pre-designed, high-converting templates for quick setup 
  • Built-in email and SMS marketing integration to maximize engagement
  • A/B testing to optimize landing page performance
  • Advanced reporting dashboard for tracking visitor behavior and conversions
  • Popups and embedded forms to grow email and SMS subscriber lists
  • Seamless Shopify integration for stress-free store management

Pricing

  • Free: Up to 500 emails and 250 contacts
  • Standard: $16/month (500 contacts, 6,000 emails)
  • Pro: $59/month (Unlimited emails, advanced reporting)

Pros 

  • Performance analytics and reporting features
  • 24/7 customer support on every plan
  • User-friendly editor with no coding required

Cons

  • Not as many integrations as some competitors 
  • Free plan is limited for businesses with larger contact lists
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2. GemPages

Shopify rating: 4.9/5 (5,000+ reviews)

GemPages app page on Shopify
Image via Shopify App Store

GemPages is an AI-powered Shopify landing page builder designed to build high-converting sales funnels. With GemPages, you have the ability to build and optimize a full funnel with a post-purchase upsell that maximizes conversion rate and average order value.

Key features

  • 200+ professionally designed templates and 400+ pre-designed sections for landing pages, product pages, and collection pages
  • Drag-and-drop editor for quick store setup without the need for extensive web design knowledge
  • A/B testing to experiment with different layouts and optimize conversion rates
  • Mobile-responsive design to ensure seamless shopping experiences on all devices

Pricing

  • Free: Includes one publishable page, editable page types, and live chat and email support
  • Build: $29/month for unlimited published pages and 20 theme sections
  • Optimize: $59/month for access to all design elements and 100 theme sections
  • Enterprise: $199/month for exclusive features and unlimited theme sections

Pros

  • Seamlessly integrates with most Shopify themes and Online Store 2.0
  • Uses CDN to ensure fast-loading pages
  • Can turn images/URLs into layouts in seconds with AI

Cons

  • Limited free plan
  • Doesn’t include built-in analytics

3. LayoutHub

Shopify rating: 4.9/5 (2,900+ reviews)

LayoutHub app page on Shopify
Image via Shopify App Store

Among the top landing page builders is LayoutHub, a user-friendly Shopify landing page builder designed for store owners who want to create professional, high-converting pages without coding. 

With a vast library of pre-designed layouts developed by ecommerce professionals, users can easily customize and launch landing pages, product pages, blog pages, and even FAQs. 

If you’re a beginner and are looking for a quick solution, you can rapidly select the layouts and adjust them to meet your needs.

Key features

  • Extensive collection of high-quality, professionally designed templates
  • Professional 24/7 customer support
  • Great compatibility with popular Shopify apps
  • Seamless integration with popular Shopify apps to enhance functionality
  • Mobile-responsive designs to ensure a consistent shopping experience across devices

Pricing

  • Free: Limited to three standard pages
  • Basic: $14.99/month for all page types, up to 10 pages
  • Pro: $29.99/month for 50 pages
  • Premium: $59.99/month for unlimited pages and templates

Pros

  • Widgets include contact forms, videos, and countdown timers
  • 24/7 customer support for troubleshooting and assistance
  • Customization options with both drag-and-drop functionality and coding support

Cons

  • Some advanced features require a learning curve
  • Certain app integrations may need additional setup

4. EComposer

Shopify rating: 4.9/5 (5,100+ reviews)

EComposer app page on Shopify
Image via Shopify App Store

EComposer stands among the best landing page builder for Shopify designed to help merchants create unique designs and pages by choosing different sections from various layouts. 

With EComposer, you can design all kinds of pages, including support page, landing page, homepage, collection page, product page, and more. It comes with speed-up tools and optimized codes for a lag-free experience.

Key features

  • User-friendly drag-and-drop builder that doesn’t require coding experience
  • 300+ page templates and 260+ pre-made sections for quick page creation
  • AI content generator to streamline your messaging
  • Built-in ecommerce tools, including an Ajax cart, product color swatches, cross-selling, and image optimization
  • Lazy load feature, global blocks, and analytics for SEO and performance optimization
  • Multi-language, multi-currency support to expand your reach

Pricing

  • Free: Limited to one published page and 10 saved templates
  • Standard: $19/month for up to 15 published pages
  • Pro: $39/month for up to 50 published pages
  • Premium: $99/month for unlimited pages and advanced features

Pros

  • Page tracking and analytics 
  • Faster page creation with AI-powered content generation
  • Paid plans include access to powerful extensions and integrations

Cons

  • Free plan is limited to non-product pages
  • Lacks A/B testing

5. Foxify

Shopify rating: 5/5 (350+ reviews)

Foxify app page on Shopify
Image via Shopify App Store

Foxify is a Shopify landing page builder that simplifies the store design process for both new and experienced ecommerce merchants. Create content for high-performing pages in seconds with its AI-driven Fox Magic tool without any coding expertise. It comes with one-click activation and publishing, saving you time and effort.

Key features

  • 150+ high-converting templates for landing pages, product pages, collections, and blog pages
  • 50+ upsell and cross-sell extensions like product quick views, recently viewed items, and more
  • Advanced analytics and reports to track page performance
  • Mobile-friendly designs ensure a seamless shopping experience on any device

Pricing

  • Pilot: $1/month and includes access to 40+ templates and three published pages
  • Starter: $19/month and includes 25 pages with full access to all upsell and cross-sell extensions
  • Growth: $29/month and includes 60 pages with advanced features for scaling
  • Enterprise: $79/month and includes unlimited pages, real-time analytics, and premium tools

Pros

  • Built-in translation tool to instantly translate your entire store into any language 
  • Detailed analytics and reporting to optimize conversion rates
  • Seven-day free trial included in all paid plans

Cons

  • No free plan available

6. AfterShip

Shopify rating: 4.9/5 (1,500+ reviews)

AfterShip app page on Shopify
Image via Shopify App Store

AfterShip is a powerful landing page builder designed to help Shopify merchants create custom sections with HTML/CSS/Liquid/JavaScript. With real-time order tracking, automated notifications, and customer review management, AfterShip optimizes engagement and customer retention. 

You can also update multiple product pages and duplicate elements and sections to save the go-to-market time.

Key features

  • Intuitive drag-and-drop editor to build ecommerce pages without coding knowledge
  • 30+ codeless page elements, including product grids, interactive buttons, and countdown timers
  • Huge library of pre-built, fully customizable templates to increase conversions
  • Built-in lazy loading and SEO settings to increase the search engine visibility
  • Comprehensive analytics dashboard to gain insights into store and shipment data

Pricing plans

  • Free: Includes one page, full library of elements, basic templates, lazy loading, and 24/7 live chat support
  • Essentials: $35/month and offers 25 pages, all features from the free plan, a sticky add-to-cart widget, and five saved sections
  • Pro: $95/month and provides 150 pages, pro templates, and all features from the Essentials plan

Pros

  • Drag-and-drop editor simplifies page creation
  • Order tracking page that you can add to your store’s menu
  • Customization of the tracking page with logo, product recommendations, marketing assets, and more

Cons

  • Requires an enterprise plan for domain customization
  • The user interface isn’t embedded within the Shopify admin, which may require additional navigation

7. Tapita

Shopify rating: 5/5 (130 reviews)

Tapita app page on Shopify
Image via Shopify App Store

For those who focus on speed for pages and themes, Tapita is one of the top landing page builders. It’s a Shopify landing page builder designed to help store owners create high-converting pages. It provides instant mobile and desktop previews of the pages so that you can check elements like scrolling text, sliders, and badges easily.

Key features

  • 100+ conversion-focused templates for landing pages, product pages, and collections
  • SEO optimization tools to improve rankings and visibility
  • Page speed enhancements, including lazy loading for faster load times
  • Custom design options for desktop, mobile, and tablet views
  • Support for HTML, CSS, and JavaScript for advanced customization

Pricing

  • Tapita offers a free forever plan for three pages
  • $7.17/month for unlimited pages

Pros

  • The free plan includes essential page-building features
  • Includes SEO and speed optimization tools
  • Intuitive design interface with drag-and-drop functionality

Cons

  • Free plan limits the number of published pages
  • Advanced features may have a steeper learning curve for beginners

8. Zipify

Shopify rating: 4.7/5 (740+ reviews)

Zipify app page on Shopify
Image via Shopify App Store

Zipify is a Shopify landing page builder for merchants prioritizing marketing. Use the AI copywriter to write content for sales copy and landing page for Shopify, and save hours on content creation. It also comes with a split testing feature, where you can experiment with what brings you the best results.

While it doesn’t offer a free plan, Zipify provides features to help businesses improve visibility and increase sales.

Key features

  • Drag-and-drop page builder for easy customization
  • AI copywriter
  • 70+ page templates
  • Built-in split testing to optimize performance
  • Mobile-friendly design tools
  • Seamless integration with Facebook, Google, and other platforms

Pricing

  • Starter: $19/month, includes basic features for small stores and up to five landing pages
  • Basic: $39/month, includes core features for medium-sized stores and up to 15 landing pages
  • Advanced: $99/month, includes unlimited pages, split testing, and priority support

Pros

  • Native Shopify integration
  • Comprehensive SEO tools, including customizable URLs, meta tags, and image optimization
  • Custom code your own blocks to easily add third-party widgets, forms, buttons, etc.

Cons

  • Limited design customization compared to some competitors
  • No free plan available

9. Shogun

Shopify rating: 4.7/5 (3,200+ reviews)

Shogun app page on Shopify
Image via Shopify App Store

Shogun comes with a no-code visual editor to help merchants create visually appealing and high-performing storefronts. This store is powered by AI that lets you generate copy, design content blocks, and auto-generate SEO meta titles and descriptions.

The Shogun insights offer you real-time page recommendations before the page is published to help you identify and rectify what’s missed. 

Key features

  • Comprehensive drag-and-drop elements library, including video backgrounds, carousels, sliders, countdown timers, and signup forms
  • Custom elements for advanced design flexibility
  • SEO metadata editing and content scheduling
  • A/B testing for conversion optimization
  • Multi-store content synchronization for streamlined updates

Pricing

All plans include a 10-day free trial. Here are its paid plans:

  • Build: $39/month for 25 published pages and access to all templates
  • Grow: $249/month for unlimited published pages
  • Advanced: $499/month for multi-store content sync and AI-generated custom code elements

Pros

  • Enterprise users get a dedicated account manager
  • Built-in SEO tools and A/B testing to improve page performance
  • AI-powered content and keyword research tools

Cons

  • Higher pricing compared to other Shopify landing page builders
  • The wide range of features may be overwhelming for beginners who only need simple solutions

10. PageFly

Shopify rating: 4.9/5 (12,100+ reviews)

PageFly app page on Shopify
Image via Shopify App Store

PageFly is a popular Shopify landing page builder known for its flexibility and ease of use. It offers a real-time preview of the pages and lets you use the same design multiple times when you build once. 

With a comprehensive package of 130 apps, PageFly is ideal for businesses, regardless of size, looking to convert shoppers and get sales.

Key features

  • 100+ pre-designed templates for landing pages, product pages, and collections
  • Mobile-friendly and optimized for fast loading speed
  • Integration with Shopify apps for upselling, subscriptions, and analytics
  • Built-in SEO and page speed optimization
  • A/B testing for performance tracking

Pricing

  • Free: Includes one saved page and essential features
  • Pay as you grow: $24/month for up to five slots
  • Unlimited: $99/month with unlimited pages and premium features

Pros

  • Works seamlessly with all themes, allowing easy addition of sections to any theme
  • Built-in CRO elements like countdown timers, sales banners, cross-selling, and color swatches
  • Ensures ultra-fast page performance across all devices with instant loading

Cons

  • Some advanced features require a paid plan
  • Customization options may have a learning curve for new users

11. Zeno

Shopify rating: 4.8/5 (130+ reviews)

Zeno app page on Shopify
Image via Shopify App Store

Zeno is a lightweight Shopify landing page builder designed for speed and ease of use. It offers a variety of pre-built templates and sections, allowing users to create product pages, blog posts, and landing pages with minimal effort. 

You can generate sections for your page by adding the prompt for Zeno AI. It lets you easily customize pages, add thank you page extensions, and get fully responsive pages for a seamless shopping experience. 

Key features

  • Drag-and-drop editor for easy customization
  • Pre-designed templates and sections for quick page creation
  • Optimized for fast loading speeds with no unnecessary code
  • Built-in add-ons, including a currency converter, Messenger chat box, and announcement bar
  • Mobile-responsive designs for a seamless user experience

Pricing

  • Free: Includes one landing page, five theme sections, and one blog post
  • Starter: $19/month for unlimited landing pages and blog posts, and 20 theme sections
  • Professional: $29/month for unlimited landing pages, collection pages, and product pages

Pros

  • Beginner-friendly with an intuitive interface
  • Fast-loading pages for better performance and SEO rankings
  • Includes essential ecommerce features like testimonials and newsletters

Cons

  • Collection and product pages are only available in the Professional plan
  • Limited advanced ecommerce features in lower-tier plans

12. Buildify

Shopify rating: 4.2/5 (80+ reviews)

Buildify app page on Shopify
Image via Shopify App Store

Buildify is a Shopify landing page builder that comes with an intuitive dashboard to help you build and manage your store with ease.

With Buildify’s website builder, you can customize your website using HTML, CSS, and JavaScript. It also offers lightning-fast page performance with instant loading speeds.

Key features

  • Drag-and-drop editor for quick customization
  • 40+ free ready-made page templates
  • 70+ widgets, including media, icons, buttons, analytics, and comments
  • Fully responsive templates for mobile and desktop
  • Live preview mode to see changes before publishing

Pricing

All paid plans include a seven-day free trial.

  • Free: Allows one published page
  • Paid: $9.99/month for up to 15 published pages
  • Advanced: $19.99/month for up to 50 published pages
  • Unlimited: $29.99/month for unlimited pages and a dedicated support manager

Pros

  • You can use the app for free until your store goes live
  • Configuration can easily be restored to a previous version
  • 24/7 live chat support

Cons

  • The free plan is limited to only one published page
  • Customization options are more restricted compared to competitors

13. Beae

Shopify rating: 4.9/5 (1,100+ reviews)

Beae app page on Shopify
Image via Shopify App Store

Beae is a Shopify landing page builder designed for merchants who want a flexible, no-code solution to create high-converting pages. It offers analytics and A/B testing capabilities to help you discover what works best and maximize profits. 

The app supports multiple page types, including home, product, collection, and landing pages. It also includes built-in SEO tools and integrates with over 95 third-party apps.

Key features

  • Create and customize homepages, landing pages, product pages, collections, FAQs, blog posts, footers, and more
  • Test different designs and track performance to identify the most effective layout for conversions
  • Access a collection of high-converting templates for quick and easy creation of landing page for shopify
  • Enhance sales with built-in features like countdown timers, color swatches, sales banners, and cross-selling tools
  • SEO-friendly, fully responsive, and optimized for speed across all devices

Pricing

  • Free: Includes one published page
  • Pay as you go: $19.99/month for 10 published pages (up to 100)
  • Unlimited: $99/month for unlimited published pages

Pros

  • Easy-to-use interface with no coding required
  • Pages load quickly and maintain mobile responsiveness
  • Seamless integration with Shopify and third-party apps

Cons

  • Limited customization options, including restricted font and color choices
  • Some users may find a steeper learning curve for building complex pages

14. Pagetify

Shopify rating: 5/5 (190+ reviews)

Pagetify app page on Shopify
Image via Shopify App Store

Pagetify is a Shopify landing page builder designed for speed and SEO optimization. That’s why it’s an excellent choice for businesses looking to improve search visibility and site performance. 

It focuses on the sales aspect of the store, where you can add a sales countdown timer, stock countdown, and a trust badge.

Key features

  • Build landing pages easily with 100+ page layouts and 50+ pre-made elements
  • Access professional page templates and sections designed for maximum performance
  • Works seamlessly with any Shopify theme and auto-syncs when switching themes
  • Save, revert, and reuse blocks, templates, and pages anytime for easy updates and experimentation

Pricing

  • Free: One published page with full access to features
  • Basic: $9/month for five blog posts, two product pages, and two collections
  • Pro: $19/month for three unlimited page types, 20 product pages, and 50 collections
  • Premium: $59/month for unlimited pages and priority support

Pros

  • Optimized for fast loading times and enhanced SEO performance
  • Customization options with HTML, Liquid, and CSS support
  • Responsive customer support available for all plans

Cons

  • Steeper learning curve for first-time users
  • Lacks built-in A/B testing features

15. Veda

Shopify rating: 4.7/5 (180+ reviews)

Veda app page on Shopify
Image via Shopify App Store

Veda lets you create offer-focused landing page for Shopify to optimize conversions. The built-in CRO add-ons like Buy More Save More, Combo/Bundle Discount, Sticky Add To Cart, and more make it an all-in-one page builder.

It offers holiday-specific templates and interactive features like before-and-after product comparisons. Advanced plans include heat maps and visitor session recordings, allowing businesses to track and improve user engagement.

Key features

  • Conversion-focused add-ons, including Buy More Save More and Combo Discount
  • Holiday-themed templates and visual effects
  • Customizable multi-level headers and footers with image support
  • Heatmap and visitor session recording on higher-tier plans for advanced user insights 

Pricing

  • Free: 17 published pages, one per page type
  • Business: $19/month for 15 additional live pages
  • Advanced: $39/month for 50 additional live pages, advanced templates, and cart page access
  • Ultimate: $149/month for unlimited live pages and high-priority support

Pros

  • Before and after product comparisons to improve customer engagement and conversions
  • Generous free plan includes SEO tools, 150+ sections
  • Heatmaps and visitor session recordings provide valuable insights into user behavior

Cons

  • The free plan excludes access to cart pages
  • Advanced features can be costly for small businesses

How we test Shopify landing page builders

Our evaluation process for Shopify landing page builders is thorough and research-driven, focusing on real user experiences, app capabilities, and overall value.

Here’s what we analyze:

  • Feature set: We examine the core functionalities, customization flexibility, and any standout tools offered by each builder
  • User interface and experience: Based on demos, video tutorials, and user feedback, we assess how intuitive and easy the builders are to use
  • Shopify App Store reviews: We analyze user ratings and reviews to identify recurring themes — both positive and negative — around performance, usability, and satisfaction
  • Update frequency and maintenance: Regular updates are a sign of an actively supported product, so we check update logs and version histories to gauge developer commitment
  • Customer support quality: We review support documentation, response times, and customer testimonials to understand the level of assistance merchants can expect
  • Theme compatibility: We look into reported issues or praise related to how well the builder works with various Shopify themes
  • Pre-built templates: We evaluate the range, design quality, and flexibility of available templates to help users launch pages faster
  • Performance impact: We consider user-reported effects on store speed, including insights from reviews and performance testing data (where available)
  • Pricing and value: We break down the cost structure and compare it to the features offered to determine whether the app provides good value
  • Mobile responsiveness: We verify whether pages built with each tool display well across different devices, based on available previews and user feedback

By following this reasearch process, we’ve identified the 15 best Shopify landing page builders to help businesses create high-converting, professional storefronts.

Understanding Shopify landing pages

Creating high-converting Shopify landing pages is essential for driving sales and capturing leads. A well-designed page can improve engagement and maximize conversions.

What is a Shopify landing page?

A Shopify landing page is a standalone web page designed to guide visitors toward a specific action. It could be purchasing a product, signing up for a newsletter, or downloading a resource. 

Unlike regular product or collection pages, landing pages focus on a single goal, eliminating distractions to improve conversion rates.

These pages are often used for targeted marketing campaigns, allowing Shopify merchants to tailor messaging for specific audiences. By optimizing design, copy, and call to action (CTA) buttons, businesses can enhance user experience and drive more sales. 

Learning how to create a landing page effectively can help marketers build high-converting pages that drive results.

Why your Shopify store needs effective landing pages

A well-optimized landing page for Shopify can significantly increase sales and customer engagement. 

Successful Shopify landing page examples demonstrate how merchants use high-converting designs to capture leads, increase sales, and improve user experience. 

The key benefits of optimized landing pages include:

  • Higher conversion rates: Focused messaging and clear CTAs encourage visitors to take action
  • Better audience targeting: Pages can be customized for different customer segments, improving relevance
  • Improved marketing performance: Landing pages help track and measure campaign effectiveness

Key features to look for in a Shopify landing page builder

Choosing the right Shopify landing page builder can have a big impact on your store’s performance. Here are the essential features to consider:

  • User-friendly interface: A drag-and-drop editor makes it easy to create and modify landing pages without coding skills, saving time and effort
  • Template variety and customization: A good builder should offer a range of pre-designed templates and customization options to ensure branding consistency
  • Integration capabilities: Look for seamless integration with email marketing tools, payment gateways, CRM platforms, and analytics software
  • Responsive design: Mobile-friendly pages ensure a smooth shopping experience across all devices, improving conversion rates and reducing bounce rates
  • A/B testing and analytics: Built-in testing features allow you to compare different page versions and analytics tools provide insights into user behavior to help optimize content and design

Selecting a Shopify landing page builder with these key features ensures that your store remains competitive, delivering pages that convert and drive sales and engagement.

How to create a landing page on Shopify

Shopify itself has built-in tools for landing page creation, which is a great option for those still trying the platform out and who aren’t ready for third-party integrations just yet.

See below how you can create one yourself.

Step-by-step guide on how to make a landing page on Shopify

  • Log in to the Shopify admin: Navigate to Online Store > Pages and click Add Page. This opens the landing page builder so you can start creating your Shopify landing page.
Adding a landing page on Shopify
Image via YouTube
  • Choose a layout and customize the content: Shopify’s page editor lets you add text, images, videos, and call to action (CTA) buttons. Use Shopify apps or third-party landing page builders for more customization options.
Setting page as a default on Shopify
Image via YouTube
  • Optimize for SEO: Scroll to the Search engine listing preview section, where you can edit the meta title, description, and URL to improve search visibility. Incorporate target keywords naturally into the content for better ranking.
  • Set visibility and save: Choose whether to publish immediately or schedule the page for later. Click Save. Test the page before publishing to ensure all elements function properly.
  • Add your landing page to navigation: Go to Online Store > Navigation and update the menu links to direct visitors to your new page. Consider linking it in promotional banners or email campaigns for better reach.
Adding landing page to navigation on Shopify
Image via YouTube

Best practices for design and content

Here are key best practices to ensure your design and content work together to engage visitors and encourage action:

  • Use a clean and simple layout: A clutter-free design ensures visitors focus on the message and CTA. Break up text with bullet points, headings, and images for better readability.
  • Optimize for mobile: Ensure the page looks great on all devices for a smooth user experience. Check loading speed and minimize heavy elements that slow performance.
  • Include high-quality visuals: Images and videos should be relevant and engaging. Use compressed images to maintain fast loading times without sacrificing quality.
  • Craft persuasive copy: Highlight the key benefits of your product or service, and use action-oriented language. Keep your message concise, and focus on how the product solves customer pain points.
  • Position your CTA prominently: Use a clear and compelling CTA to guide users toward the next step. Test different CTA placements and colors to see what converts best.
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FAQs

1. Does Shopify have a landing page builder?

Shopify doesn’t have a dedicated landing page builder. However, you can create landing pages using its built-in Online Store Editor or third-party apps. Many landing page builders integrate seamlessly with Shopify, offering more design flexibility and advanced conversion optimization features.

2. What is the best landing page builder for Shopify?

The best landing page builder for Shopify would depend on your specific needs. For example, Omnisend caters to the needs of ecommerce businesses of all sizes. It’s a powerful tool without a steep learning curve that helps you outperform your competitors when it comes to adding functionality and UI/UX to the store.

3. Is there a free page builder for Shopify?

Yes, many Shopify landing page builders offer free plans, such as Omnisend and Pagetify. These free versions typically have limitations, such as a restricted number of published pages or fewer customization options. However, they provide a good starting point.

4. How much does a Shopify page builder cost?

Pricing varies by provider. Some apps offer free plans with limited features, while paid plans range from $9 to $99/month. Premium plans with unlimited pages and advanced tools can cost $150 or more.

Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.