Choosing the best Shopify landing page builder for your store is crucial to creating experiences that convert visitors into customers.
The best tools allow you to easily design professional, high-converting pages that reflect your brand, even if you’re not tech-savvy.
With the right builder, you can create eye-catching landing pages to grow your email list, design promotional pages for holiday sales or product launches, and craft discount pages for exclusive bundles or limited-edition items.
However, not all Shopify landing page builders are created equal. Some offer more flexibility and features, while others might limit your design options and charge a fee to unlock the functionality you need.
This article reveals Shopify’s 15 best landing page builders in 2024 to ensure your page-building efforts drive results.
Create conversion-driven landing pages and grow your subscriber list with Omnisend
You may not be aware, but Omnisend has a landing page builder nested right within its many ecommerce marketing features. Although it’s known primarily as an email and SMS marketing automation platform — making it easy for ecommerce brands to communicate with their customers via email, SMS, and push — Omnisend also has a plethora of list building features.
You can easily create landing pages hosted on Omnisend. Use the easy customization features or go with the high-converting, pre-written default text.
Omnisend’s landing page feature is best for ecommerce businesses looking to grow their subscriber list quickly. Because it’s built into Omnisend, it’s simple to create campaigns or set up automations using the subscriber list gathered from the landing page.
However, it may not be best for those looking to build entire websites since it specifically targets subscriber collection.
Key features
Drag-and-drop email builder for effortless email design
Email segmentation to target specific groups of visitors with greater granularity
Automation workflows to set up a variety of triggers to get more sales consistently
A/B email campaign testing
Integration of SMS marketing and push notifications in all of your campaigns and workflows
Advanced reporting shows you everything, including KPI top performers, in a single view
Mobile-optimized popups and forms to help you grow your email and SMS subscriber lists
Free SMS credits on all plans — even the Free plan
Dedicated Customer Success Manager to help improve your marketing and pinpoint new opportunities
Pricing
Omnisend busts the myth that email marketing has to be expensive. There’s a generous free-forever plan, which includes the landing page builder, 500 emails/month, and global SMS with all features included. Paid plans start from just $16/month, unlocking services like a dedicated customer success manager and advanced reporting. Every plan, including the free tier, includes 24/7 live support.
Omnisend has been very easy to set up and integrates easily with Shopify, our ecommerce solution. Most features other providers only have in premium plans are available even on the free plan.
What do you dislike about Omnisend?
Not much. The one downside so far is that you have to pay to have branding removed from your emails, but that’s pretty typical of most providers.
What problems is Omnisend solving and how is that benefiting you?
Omnisend allows us to set up email and SMS automations to communicate with our users and they provide several built-in automations as well as the ability to create custom automations. Omnisend helps us stay in front of our users when it matters most and take full advantage of our email list.
Create amazing conversion-driven landing pages with Omnisend
GemPages is the powerful drag-and-drop page builder to create, customize, and optimize your Shopify store pages for conversion. Choose from an extensive library of ready-made templates and easily drag and drop hundreds of elements to style store pages that are equal parts stunning and high-converting. Plus, no coding skills are required.
Key features
Compatible with most Shopify themes and Online Store 2.0
65+ ready-made templates for any page type, be it landing pages, product pages, or collection pages
A slew of sales-boosting elements like product recommendations, countdowns, social proofs, and more
Stunning animations, effects, and immersive 3D models to enhance brand visual experience
The A/B testing feature to test different layouts and make data-driven decisions
Pricing
There is a free plan with editable page types, one publishable page, and live chat support. Paid plans start from $29/month.
With more than 11,000 reviews on Shopify (and 10,000+ of those being five-star reviews), it’s no wonder that PageFly is one of the best landing page builders for Shopify stores. It’s exceptionally easy to use and create the pages you want, with common sense pricing and a generous free plan.
This Shopify landing page app makes it easy to create high-quality landing pages, including sales landing pages, “coming soon,” product and pricing, Collection, About Us, and much more.
Key features
A host of pre-made templates
Content display options, like slideshow, tabs, accordion, image, video, and more
Reviews, customer feedback, and other options
FOMO options, such as countdown timers, low-in-stock alerts, etc.
Advanced HTML, Javascript, and other coding options
Pricing
PageFly offers a free plan that comes with unlimited features, 24/7 live chat support, and up to three publishable slots. Its paid plans start at $24/month, up to 20 publishable slots, or $99/month with everything unlimited and priority support.
Did you know that PageFly integrates directly with Omnisend? That means you can build on-brand landing pages and convert your visitors into customers much faster and more effectively.
EComposer is an all-in-one page builder that helps online merchants create professional Shopify stores with stunning pages. You can build any page type fast and easily with tons of pre-made layouts and sections from ecommerce experts.
Key features
Homepage, landing page, collection page creation
User-friendly interface, no coding required
100+ page templates, 260+ pre-made sections, and numerous elements
Ajax cart, color swatches, image optimizer, cross-selling, variable product
Page analytics, global blocks, an AI content generator, lazy load
Pricing
Free Plan is available with access to all elements and various templates, of which you can save up to 10. Unlock other features with the paid plans for $19/month.
Foxify is a versatile Shopify app that helps you streamline the way you design and build your online store.
It’s a great tool for both experienced online retailers and newcomers. With 80 templates and over 70 sections, along with AI-powered tools aimed at improving conversions, Foxify makes it easy to create effective and visually appealing pages, even if you’re not familiar with coding.
The app also features a user-friendly one-click editor that allows you to bring your creative ideas to life with ease.
Key features
80+ high-converting templates for landing pages, product pages, collections, and blogs
Advanced analytics and reports
40+ built-in upsell and cross-sell extensions, including filters, recently viewed products, product quick view, sticky add-to-cart, and more
Translate page content with the AI-assisted Fox Magic feature
Pricing
Foxify’s free plan offers access to 40+ templates and lets you publish up to three pages. Paid plans start from $19/month.
AfterShip is another popular Shopify landing page builder that focuses on creating conversion-driven landing pages, with features that help users easily create just that. Its free plan offers everything needed to build landing pages, while its premium features include the ability to track key page metrics and some advanced styling options.
Key features
Easily customize landing pages
Wide variety of pre-built templates around holidays or other themes
Ability to display product recommendations
Advanced analytics to track visitors, add-to-carts, subscribers, and more
Pricing
AfterShip’s free plan comes with a full elements library, basic templates, and live chat support, but it only allows for one published page. Paid plans start at $35/month for 25 pages and $95/month for up to 150 pages.
Tapita offers pre-built templates, which it has studied and refined to drive sales. It also offers diverse elements to help merchants create hundreds of styles, design SEO-friendly pages optimized for speed, and save blocks that can be reused to create landing pages quickly.
Key features
70+ pre-built templates designed to deliver sales
Lazy loading and other speed optimizations available
SEO-friendly tools
Create specific designs for desktop, mobile, and tablet
Support custom HTML/CSS/Javascript for developers and advanced users
Pricing
Tapita is completely free to use for up to three published pages, with paid plans starting from $9/month for unlimited published pages.
Zipify is the first Shopify page builder app on this list that doesn’t offer a free plan. However, that doesn’t mean it can’t be one of the best Shopify page builders. It makes up for it by providing more features for strong marketing effectiveness, with great tracking, SEO optimization, and mobile features.
Key features
Powerful drag-and-drop page builder
Ability to create unlimited pages on any paid plan
Lots of email templates that are regularly updated
Split testing
Dedicated mobile tools
Easy integration with Facebook, Google, and others
Pricing
Zipify is free to install and use on one published page. Paid plans start from $19/month with a 14-day free trial.
Shogun helps ecommerce merchants create stunning storefronts that align with their original visions. It has an extensive drag-and-drop elements library that includes video background, carousel, product quantity and image, and more. It’s also well-positioned for both beginners and enterprises, with advanced features for advanced users.
Key features
A full web elements library including icons, buttons, product quantity and image, tables, and sections
Drag-and-drop layout control for all pages, including home, collections, FAQ, product, size charts
A/B testing for advanced users
Multi-store sync
Custom elements
Dedicated account manager (for Enterprise users)
Pricing
There is no free plan, although Shogun offers a 10-day free trial. Paid plans start from $39/month.
Zeno offers pre-made templates and sections that merchants can use to easily get started. It also promises to have no “bloat or unnecessary libraries” to have better loading times. Zeno is more suited for absolute beginners who want to get started on building their landing pages right away without too many bells and whistles.
Key features
Design multiple pages, including blog posts, product pages, collections, carts, and 404
Extremely easy to use for non-technical merchants
Design elements include count up/countdown, newsletter, testimonial, and more
Built-in addons include currency converter, Messenger chat box, announcement bar
Lots of pre-built templates and sections
Pricing
The free plan includes one landing page and one blog post. Paid plans start from $19/month and include unlimited pages and blog posts.
Buildify offers a generous package for beginning ecommerce merchants: more than 50 free page templates and 80+ widgets. Its drag-and-drop landing page builder allows for creating or customizing collections, producing blog pages, and more, all without needing to code anything.
Key features
80+ widgets, including basic media, icons, buttons, comments, analytics, and more
More than 50 free page templates
Fully responsive widgets and templates
Live preview mode to see what the page looks like before publishing
Pricing
The free plan lets you publish on three pages and has a seven-day free trial. Paid plans start from $9.99/month to publish up to 15 pages.
Beae has a drag-and-drop interface, mobile-responsive designs, and pre-built templates.
The app supports various page types, including home, product, and collection pages. It also provides SEO optimization tools and integrates with popular third-party apps to help you design high-converting pages without requiring technical expertise.
Key features
Drag-and-drop editor for creating landing pages, home pages, product pages, and other page types
Mobile-responsive design capabilities
Library of 100+ conversion rate optimization (CRO) focused templates
Integration with 95+ popular apps and multi-language support
Built-in SEO optimization tools
Pricing
Beae has a free version that lets you publish one page. The premium version starts from $14.99/month for 10 publishings. For unlimited publishing slots, it’s $99/month.
Pagetify stands out with its generous free plan, allowing up to five published pages without cost.
The app emphasizes speed optimization and SEO-friendly designs, making it particularly attractive for new or small businesses looking to establish a professional online presence without a significant investment.
Key features
99+ pre-made sections and templates
SEO and speed optimization
Integration with popular review apps (Judgeme, Loox, Ali Reviews)
Flexible, responsive design with custom HTML/Liquid and CSS support
Pricing
Pagetify is free to install and use on five pages. The basic version adds support for five blog posts, two product pages, and two collections for $9/month.
Veda is a comprehensive solution for creating high-converting pages without coding. It combines an intuitive drag-and-drop editor with built-in conversion rate optimization tools.
You can use holiday-specific templates, multi-level customizable headers and footers, and unique features like before/after product comparisons, all aiming to boost sales and enhance brand identity.
Key features
Built-in CRO add-ons (e.g., Buy More Save More, Combo Discount)
Holiday-specific templates and effects
Multi-level customizable image-rich headers and footers
Before/After product comparison sections
Integrated heatmap and visitor session recording (on higher plans)
Pricing
Veda has a generous free plan that supports 17 published pages, limited to one per page type. The Business plan is $19/month for 15 additional live pages.
Pagemunch deserves a place on this list for its emphasis on A/B testing capabilities, helping you optimize your pages for better performance.
The app also integrates with popular email marketing tools like Mailchimp and Klaviyo, making connecting your landing pages with your email campaigns easier.
Key features
A/B testing for landing page optimization
Integration with email marketing tools (Mailchimp, Klaviyo)
Coupon code functionality on higher-tier plans
Team management capabilities on the Platinum plan
Tracking pixel support for advanced analytics
Pricing
Pagemunch is free for one-page integration. The Silver plan is $19/month and gives you 10-page integrations with basic analytics. The Gold plan is $29/month for advanced analytics and 20 pages.
How we test Shopify landing page builders
Our testing process for Shopify landing page apps is thorough and impartial, comprehensively covering each plugin’s capabilities and performance.
Our evaluation includes:
Downloading and installing each builder
Examining the core features and functionality offered
Assessing the user interface and ease of use
Analyzing user ratings and reviews from the Shopify App Store
Checking the frequency of updates and overall maintenance
Evaluating the level and quality of customer support
Testing compatibility with Shopify themes
Reviewing the range and quality of pre-built templates
Assessing performance impact on store loading times
Examining pricing structures and value for money
Reviewing responsiveness and mobile optimization capabilities
The result is our list of the 15 best landing page builders for your Shopify store.
Best Shopify landing page builder comparison
We’ve prepared a table below covering the best Shopify landing page builders with their user ratings and prices:
Plugin
Shopify rating
Pricing
Omnisend
4.7/5
– Free plan available – Paid plans start from $16/month
GemPages
4.8/5
– Free plan available – Paid plans start from $29/month
PageFly
4.9/5
– Free plan available – Paid plans start from $24/month
EComposer
5/5
– Free plan available – Paid plans start from $19/month
Foxify
5/5
– Free plan available – Paid plans start from $19/month
AfterShip
4.9/5
– Free plan available – Paid plans start from $35/month
Tapita
4.9/5
– Free plan available – Paid plans start from $9/month
Zipify
4.8/5
– Free to install and use on one published page – Paid plans start from $19/month
Shogun
4.7/5
Paid plans start from $39/month
Zeno
4.9/5
– Free plan available – Paid plans start from $19/month
Buildify
4.5/5
– Free plan available – Paid plans start from $9.99/month
Baea
4.9/5
– Free plan available – Paid plans from $14.99/month
Pagetify
5/5
– Free plan available – Paid plans from $9/month
Veda
4.9/5
– Free plan available – Paid plans from $19/month
Pagemunch
4.1/5
– Free plan available – Paid plans from $19/month
How to choose the best Shopify landing page builder
There are a few important things to look for to choose the best Shopify page builder:
Ease of use: The page builder has to be easy enough to use so you can create your landing page or website without needing technical knowledge. This includes not only a drag-and-drop builder (a de facto standard now), but smart saving, the ability to copy, undo or revert, and other useful editing features.
Pre-built templates: Along with how easy it is to use, Shopify’s best website builders will come with a library of pre-built templates that you can quickly adapt to your needs. The more templates, the higher the chance you’ll find something in line with your vision.
Features: For Shopify landing page builders, it’s crucial to have features that suit ecommerce businesses. The ability to create high-converting Product pages, global styling options, page sections, lazy loading, and more will be important features.
Pricing: While you’ll get what you pay for, it shouldn’t cost an arm and a leg. Pricing should offer logical tiers based on usage and extra features.
FAQs
What is the best landing page builder for Shopify?
Omnisend is Shopify’s best free landing page builder because it offers a user-friendly drag-and-drop editor, a wide range of customizable templates, and seamless integration with its powerful email and SMS marketing features. This all-in-one platform allows you to create high-converting landing pages and nurture your leads with targeted campaigns, making it an ideal choice for Shopify store owners looking to grow their businesses.
Do I need a landing page for my Shopify store?
Yes, having a landing page for your Shopify store is essential for effectively promoting your products, capturing leads, and driving conversions. Landing pages allow you to create targeted, focused content that speaks directly to your audience’s needs and encourages them to take action, such as making a purchase or signing up for your email list.
How do I create a simple landing page on Shopify?
You can use a landing page builder app like Omnisend to create a simple landing page on Shopify. Install the app, choose a template that aligns with your brand and goals, and customize it using the drag-and-drop editor. Add your text, images, and call to action buttons, and publish your landing page to start driving traffic and conversions.
How do I improve my Shopify landing page?
To improve your Shopify landing page, focus on creating a clear and compelling value proposition, optimizing your page for mobile devices, and using high-quality images and videos to showcase your products. Additionally, ensure that your call to action buttons are prominent and easy to find, and consider using social proof elements like customer reviews and testimonials to build trust with your audience. Continuously test and refine your landing page to maximize its performance and drive better results for your Shopify store.
Easily create, edit and publish landing pages with Omnisend—& so much more
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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These are the Omnisend features that can help you get the results mentioned in the article.
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