Sell more with better email & SMS

Get ecommerce-focused email & SMS marketing that makes it easier to grow your brand, get sales & build better relationships.

Drive sales on autopilot with ecommerce-focused features

See Features

The 11 best Shopify landing page builders

Reading Time: 11 minutes

Shopify makes it easy for you to set up your own ecommerce store. However, its free or paid templates sometimes don’t match the vision you have of your online store. And customizing those Shopify templates can be a real pain, with restrictions that ask you to either compromise or completely abandon your original idea.

That’s where Shopify landing page builders come into play, which are often some of the most important ecommerce tools for Shopify stores. 

These landing page builders can help you:

  • Collect more subscribers
  • Promote special events
  • Offer special bundles, packages, or limited products
  • Customize parts of your website, such as your product pages

Looking for more great apps for your Shopify store? Check out our best Shopify apps list featuring more than 30 apps you need to have for great sales and happy customers.

With the right landing page builder for your Shopify store, you can have the website you want in hours or days, and for a lower price, rather than waiting weeks and spending thousands.

What to look for when choosing the best Shopify page builder

When you’re looking for the best Shopify landing page app, it’s important to understand that landing page builders fall to the same issues as other Shopify apps: some are great for your store, and others — not so much.

There are a few important things to look for to choose the best Shopify page builder:

  • Ease of use: the page builder has to be easy enough to use that you can create your landing page or website without needing technical knowledge. This includes not only a drag-and-drop builder (which is a de facto standard now), but smart saving, the ability to copy, undo or revert, and other useful editing features
  • Pre-built templates: along with how easy it is to use, Shopify’s best website builders will come with a library of pre-built templates that you can quickly adapt to your needs. The more templates, the higher the chance you’ll find something in line with your vision
  • Features: for Shopify landing page builders, it’s crucial to have features that suit ecommerce businesses. The ability to create high-converting Product pages, global styling options, page sections, lazy loading and more will be important features
  • Pricing: while you’ll get what you pay for, it shouldn’t cost an arm and a leg. Pricing should offer logical tiers, based on usage and extra features

With that settled, let’s look at the best Shopify landing page builders.

10 best Shopify landing page builders

With so many great Shopify landing page builders available, knowing which one is right for your store can be hard. To help you decide, we’ve compiled a list of the top 10 apps, each with unique features and benefits. 

Whether you’re looking for ease of use, pre-built templates, advanced customization options, or affordable pricing, you’ll find the perfect fit for your needs.

Omnisend

Shopify rating: 4.8/5 (5,500+ reviews)

Omnisend on Shopify

You may not be aware, but Omnisend has a landing page builder nested right within its many ecommerce marketing features. Although it’s known primarily as an email & SMS marketing automation platform — making it easy for ecommerce brands to communicate with their customers via email, SMS and push — Omnisend also has a plethora of list building features.

You can easily create landing pages that are hosted on Omnisend. Use the easy customization features or go with the high-converting, pre-written default text.

Omnisend landing pages

Omnisend’s landing page feature is best for ecommerce businesses looking to quickly grow their subscriber list. Because it’s built into Omnisend, it’s easy to create campaigns or set up automations using the subscriber list gathered from the landing page.

However, it may not be best for those looking to build entire websites, since it’s targeted specifically on subscriber collection.

Key features:

  • Drag-and-drop email builder for easy email design
  • Email segmentation to target specific groups of visitors with greater granularity
  • Automation workflows to set up a variety of triggers to get more sales consistently
  • A/B email campaign testing
  • Integration of SMS marketing and push notifications in all of your campaigns and workflows
  • Advanced reporting shows you everything including KPIs top performers, in a single view
  • Mobile-optimized popups and forms to help you grow your email and SMS subscriber lists
  • Free SMS credits on all plans — even the Free plan
  • Dedicated Customer Success Manager to help improve your marketing and pinpoint new opportunities

Pricing:

Omnisend busts the myth that email marketing has to be expensive. There’s a generous free-forever plan, which includes the landing page builder, 500 emails/mo and global SMS with all features included. Paid plans start from just $16/mo, unlocking services like a dedicated customer success manager and advanced reporting. Every plan, including the free tier, include 24/7 live support from real people.

“Great Email Marketing System”

from G2.com review


What do you like best about Omnisend?

Omnisend has been very easy to set up and integrates easily with Shopify, our ecommerce solution. Most features other providers only have in premium plans are available even on the free plan.Review collected by and hosted on G2.com.


What do you dislike about Omnisend?

Not much. The one downside so far is that you have to pay to have branding removed from your emails, but that’s pretty typical of most providers.Review collected by and hosted on G2.com.


What problems is Omnisend solving and how is that benefiting you?

Omnisend allows us to set up email and SMS automations to communicate with our users and they provide several built-in automations as well as the ability to create custom automations. Omnisend helps us stay in front of our users when it matters most and take full advantage of our email list.

Create amazing conversion-driven landing pages with Omnisend

GemPages powerful page builder

Shopify rating: 4.8/5 (4,120+ reviews)

GemPages on Shopify

GemPages is the powerful drag-and-drop page builder to create, customize, and optimize your Shopify store pages for conversion. Choose from an extensive library of ready-made templates and easily drag and drop hundreds of elements to style store pages that are equal parts stunning and high-converting. No coding skills required.

Key features:

  • Compatible with most Shopify themes and Online Store 2.0
  • 65+ ready-made templates for any page type, be it landing pages, product pages, or collection pages
  • A slew of sales-boosting elements like product recommendations, countdowns, social proofs, and more
  • Stunning animations, effects, and immersive 3D models to enhance brand visual experience
  • The A/B testing feature to test different layouts and make data-driven decisions

Pricing:

There is a free plan with all page types, 01 publishable page, and live chat support. Paid plans start from $29/month.

PageFly landing page builder

Shopify rating: 4.9/5 (10,000+ reviews)

PageFly on Shopify

With more than 10,000 reviews on Shopify (and 9,700 of those being 5-star reviews), it’s no wonder that PageFly is one of the best landing page builders for Shopify stores. It’s exceptionally easy to use and create the pages you want, with common sense pricing and a generous free plan.

This Shopify landing page app makes it easy to create high-quality landing pages, including sales landing pages, “coming soon,” product and pricing, Collection, About Us and much more.

Key features:

  • A host of pre-made templates
  • Content display options, like slideshow, tabs, accordion, image, video, and more
  • Reviews, customer feedback and other options 
  • FOMO options, such as countdown timers, low-in-stock alerts, etc.
  • Advanced HTML, Javascript and other coding options

Pricing:

PageFly offers a free plan that comes with unlimited features, 24/7 live chat support, up to 3 publishable slots. Its paid plans start at $29/mo, up to 20 publishable slots, or $199/mo with everything unlimited and priority support.

Did you know that PageFly integrates directly with Omnisend? That means you can build on-brand landing pages and convert your visitors into customers much faster and more effectively.

EComposer landing page builder

Shopify rating: 5/5 (3,477+ reviews)

EComposer on Shopify

EComposer is an All-in-one Page Builder that helps online merchants create professional Shopify stores with stunning pages. You can build any page type fast and easily with tons of pre-made layouts & sections from eCommerce experts. Especially, you don’t need to know coding knowledge; everything is more accessible with the friendly editor.

Key features:

  • Create any page types & sections: Homepage, landing page, collection page, etc
  • Powerful live drag-and-drop editor: user-friendly interface, no coding requirement
  • Rich library page & section templates: 100+ page templates, 260+ pre-made sections, and numerous elements
  • Excellent built-in add-ons: Ajax Cart, Color Swatches, Image Optimizer, Cross-selling, Variable Product, etc
  • Page analytics, global blocks, an AI aontent generator, lazy load, etc

Pricing:

Free Plan available with 24/7 live chat support, access to all elements, various templates, and publish up to 3 pages. Unlock other features with the paid plans for just $19/month.

Foxify smart page builder

Shopify rating: 5.0/5 (55+ reviews)

Foxify on Shopify

Foxify is a versatile Shopify app that helps you streamline the way you design and build your online store.

It’s a great tool for both experienced online retailers and newcomers. With 80 templates and over 70 sections, along with AI-powered tools aimed at improving conversions, Foxify makes it easy to create effective and visually appealing pages, even if you’re not familiar with coding.

The app also features a user-friendly 1-click editor that allows you to bring your creative ideas to life with ease.

Key features:

  • 80+ high-converting templates: Quickly create & launch landing pages, product pages, collections, & blogs
  • Advanced analytics & reports: Optimize your web pages using detailed page metrics and sales performance data to better understand your customers and boost results
  • Built-in upsells & cross-sells extensions: Easily grow your store with 40+ extensions, from Filters, Recently Viewed Products, Product Quick View, Sticky Add-to-Cart, & more
  • Content translation: Translate page content with the AI-assisted Fox Magic feature

Pricing:

Foxify’s free plan offers unlimited features and 24/7 live chat support, allowing you to publish up to 3 pages. Paid plans start from $19/mo.

Automizely page builder

Shopify rating: 4.8/5 (1,500+ reviews)

Automizely on Shopify

Automizely is another popular Shopify landing page builder with a high user rating of 4.9. Its focus is squarely on helping to create conversion-driven landing pages, with features that all help users easily create just that. Their free plan offers everything needed to build landing pages; their premium features include the ability to track key page metrics and some advanced styling options.

Key features:

  • Easily customize landing pages
  • Wide variety of pre-built templates around holiday or other themes
  • Ability to display product recommendations
  • Advanced analytics to track visitors, add-to-carts, subscribers and more

Pricing:

Automizely’s free plan comes with a full elements library, basic templates, and live chat support, but allows for only one published page. Paid plans start at $35/mo for 25 pages, and $95/mo for up to 150 pages

Tapita page builder

Shopify rating: 4.9/5 (550+ reviews)

Tapita on Shopify

Tapita offers not only pre-built templates, but pre-built templates that they’ve studied and refined to drive sales. They also offer diverse elements to help merchants create hundreds of styles, design SEO-friendly pages optimized for speed, and save blocks that can be reused to more quickly create landing pages.

Key features:

  • 70+ pre-built templates designed to deliver sales
  • Lazy loading and other speed optimizations available
  • SEO-friendly tools
  • Create specific designs for desktop, mobile and tablet
  • Support custom HTML/CSS/Javascript for developers and advanced users

Pricing:

Tapita is completely free to use up to 5 published pages, with paid plans starting from $9/mo

Zipify pages builder & editor

Shopify rating: 4.8/5 (700+ reviews)

Zipify on Shopify

Zipify is the first Shopify page builder app on this list that doesn’t offer a free plan. However, that doesn’t mean that it isn’t one of the best Shopify page builders though. However, it makes up for that by providing more features for great marketing effectiveness, with great tracking, SEO optimization, and mobile features.

Key features:

  • Powerful drag-and-drop page builder
  • Ability to create unlimited pages on any paid plan
  • Lots of email templates that are regularly updated
  • Split testing
  • Dedicated mobile tools 
  • Easy integration with Facebook, Google and others

Pricing:

There is no free plan, although Zipify offers a 14-day free trial. Paid plans start from $67/mo

Shogun page builder

Shopify rating: 4.7/5 (3,200+ reviews)

Shogun on Shopify

Shogun helps ecommerce merchants create stunning storefronts that align with their original visions. It has an extensive drag-and-drop elements library that include video background, carousel, product quantity and image, and more. It’s also well-positioned for both beginners and enterprises, with advanced features for advanced users.

Key features:

  • A full web elements library including icons, buttons, product quantity & image, tables, sections, etc.
  • Drag-and-drop layout control for all pages, including home, collections, FAQ, product, size charts, etc.
  • A/B testing for advanced users
  • Multi-store sync
  • Custom elements
  • Dedicated account manager (for Enterprise users)

Pricing:

There is no free plan, although Shogun offers a 10-day free trial. Paid plans start from $39/mo

Zeno landing page builder

Shopify rating: 4.9/5 (120+ reviews)

Zeno on Shopify

Zeno offers pre-made templates and sections that merchants can use to easily get started. They also promise to have no “bloat or unnecessary libraries” to have better loading times. Zeno is more suited for absolute beginners who want to get started on building their landing pages right away, without too many bells and whistles.

Key features:

  • Design multiple pages, including blog posts, product pages, collections, cart, even 404
  • Extremely easy to use for non-technical merchants
  • Design elements include count up/countdown, newsletter, testimonial, and more
  • Built-in addons include currency converter, Messenger chat box, announcement bar, etc.
  • Lots of pre-built templates and sections

Pricing:

Free plan includes one landing page and one blog post; paid plans start from $19/mo and include unlimited pages and blog posts

Buildify landing page builder

Shopify rating: 4.6/5 (80+ reviews)

Buildify on Shopify

Buildify offers a generous package for beginning ecommerce merchants: more than 50 free page templates and 80+ widgets. Their drag-and-drop landing page builder allows for creating or customizing collections, produce and blog pages, and more, all without needing to code anything.

Key features:

  • 80+ widgets, including basic, media, icons, buttons comments, analytics and more
  • More than 50 free page templates
  • Fully responsive widgets and templates
  • Live preview mode to see what the page looks like before publishing

Pricing:

There’s both a bare-bones free plan (offering 1 page to publish) and a 7-day free trial. Paid plans start from $9.99/mo to publish up to 15 pages.

FAQs

What is the best landing page builder for Shopify?

Omnisend is Shopify’s best landing page builder because it offers a user-friendly drag-and-drop editor, a wide range of customizable templates, and seamless integration with its powerful email and SMS marketing features. This all-in-one platform allows you to create high-converting landing pages and nurture your leads with targeted campaigns, making it an ideal choice for Shopify store owners looking to grow their businesses.

Do I need a landing page for my Shopify store?

Yes, having a landing page for your Shopify store is essential for effectively promoting your products, capturing leads, and driving conversions. Landing pages allow you to create targeted, focused content that speaks directly to your audience’s needs and encourages them to take action, such as making a purchase or signing up for your email list.

How do I create a simple landing page on Shopify?

You can use a landing page builder app like Omnisend to create a simple landing page on Shopify. Install the app, choose a template that aligns with your brand and goals, and customize it using the drag-and-drop editor. Add your text, images, and call-to-action buttons, and publish your landing page to start driving traffic and conversions.

How do I improve my Shopify landing page?

To improve your Shopify landing page, focus on creating a clear and compelling value proposition, optimizing your page for mobile devices, and using high-quality images and videos to showcase your products. Additionally, ensure that your call-to-action buttons are prominent and easy to find, and consider using social proof elements like customer reviews and testimonials to build trust with your audience. Continuously test and refine your landing page to maximize its performance and drive better results for your Shopify store.

Best Shopify landing page builder: Summary

We’re pretty sure you’ll find the best Shopify page builder in our list above. 

While you can’t go wrong with your choice, remember that creating an on-brand storefront is one only of the important aspects of creating a successful Shopify store.

Be sure to check out our guide on how to create a landing page that converts, our in-depth Shopify checklist for launching your own store, and of course the best email marketing apps for Shopify

Easily create, edit and publish landing pages with Omnisend—& so much more
Bernard Meyer
Article by
Bernard Meyer

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.


related features
These are the Omnisend features that can help you get the results mentioned in the article.