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20 best side hustle ideas to make money in 2023

Reading Time: 15 minutes

Looking for side hustle ideas that help you make some extra cash in 2023?

You’re not alone. A 2022 study by LendingTree shows that 44% of Americans are running a side hustle to fill financial gaps and cope with rising inflation. And, the average figure they earn with their side hustle is $473 per month.

Whether you’re saving up for a vacation or trying to pay off debt, having a lucrative side hustle can help you reach your financial goals faster.

In this blog post, we’ve put together a list of 20 lucrative side hustle ideas that can bring in the extra cash you need in 2023.

What is a side hustle?

A side hustle is a great way to earn extra income. It is typically a part-time or freelance activity that allows you to follow your passion and supplement your income.

A side hustle can take many forms, including selling products or services, offering freelance work, or participating in the gig economy.

But with so many options out there, it can be overwhelming to choose the right one.

Luckily, we have listed the best side hustle ideas for you to explore in 2023. 

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1. Open an online store

If you have a skill (or two), you can monetize it by opening an online store. In fact, opening an online store is one of the most lucrative side hustle ideas, given that three-fourths of the American population shops online.

By 2025, according to Statista, 80.4% of US consumers will shop online. Digital commerce is also the preferred way of making purchases for 83% of B2B companies.

There are a variety of products that you can sell through an online store.

Here are some ideas:

Handmade crafts and goods

If you’re crafty and creative, you can sell handmade items, such as jewelry, candles, baked products, woodwork, soap, knitwear, and other unique creations.

Coralie Reiter, for instance, loved making jewelry using cords, natural stones, cotton thread, and beads. She turned her passion into a thriving ecommerce business and runs a successful online store that sells unique handmade jewelry.

Vintage and secondhand items

With the rise of sustainability, selling vintage and secondhand items, such as books, electronic items, and furniture can be one of the good side hustles to make money

You can scour thrift stores, estate sales, and flea markets to find unique and interesting pieces to sell online.

College friends Xavier Helgesen, Christopher Fuchs, and Jeff Kurtzman now run a thriving online business (Better World Books) that sells old books. 

It all started when they finished college and had a lot of old textbooks that they no longer needed. They put it up for sale on the internet and have turned this side hustle idea into a profitable business.

Niche products

You can cater to a specific niche market by selling niche products, such as vegan skincare, eco-friendly products, or pet supplies.

For example, Denise Woodard started her online business, Partake Foods, after her daughter was diagnosed with multiple food allergies with an aim to offer allergy-friendly foods. That’s a niche online business born out of necessity.

Art and prints

If you’re an artist or photographer, you can sell your artwork and prints online.

While these are some of the easy side hustles, you will need a well-crafted marketing strategy and the right tools to drive traffic to your online store and boost sales and revenue.

The good news is that you don’t need to invest in multiple tools to achieve your business goals, such as email list management and sending compelling abandoned cart emails.

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Omnisend is the perfect all-in-one solution for online store owners looking to run profitable side hustles from home.

The ecommerce marketing and email marketing automation platform offers features tailored to help you elevate your online store business to the next level.

These include customizable signup forms and popups that help with building your email list, email templates,and the ability to set up automated workflows based on customer actions, such as browse abandonment emails.

2. Start dropshipping

This is a business model where you partner with a supplier who ships the products directly to your customers, eliminating the need for inventory. 

You can sell anything from clothing and accessories to electronics and home goods, making it one of the best side hustle ideas.

Now, let’s see if it is one of the profitable side hustle ideas.

According to Shopify, drop-shippers can make anywhere from $1000 to $3000 per month if they put in 10 to 15 hours each week on growing their dropshipping business. 

Dropshippers can make $100,000 per year when they take the time to establish their business and pick reputed suppliers.

Before you get started with this side hustle job, ensure you register your business and obtain the necessary licenses and permits. 

Look for a reliable supplier who offers dropshipping services in your niche and the locations where you want to ship your products. Consider factors like product quality, shipping times, and pricing.

For instance, Spocket is a dropshipping company that has suppliers in the US and Europe. They also offer a free trial and a free plan for dropshippers.

3. Launch a print-on-demand store

Launching a print-on-demand (POD) store can be one of the lucrative side hustle ideas.

As you don’t need to hold large inventories or make a huge upfront investment, it can be one of the most profitable side hustle jobs.

For example, Instagram influencer and artist, Julie Erin, earned $3575 in the first quarter of 2023 by selling her POD artwork, such as the ones shown below. She creates designs that people can choose to get printed on t-shirts and other items.

To set up a POD business, you will need to first pick the right print-on-demand apps to work with, such as Podbase, Printful, or Pixels. These platforms allow you to sell your products online, while they handle the printing and shipping processes.

The next step is to create an online store using an ecommerce platform and start promoting your site and products through email marketing, social media, and other online channels.

An easy and efficient way to market your POD store is to leverage a tool like Omnisend.

The marketing automation platform helps you create custom signup forms to capture leads.

A drag-and-drop email builder, as you can see in the image below, lets you quickly create personalized email campaigns that convert leads into paying customers.

4. Start freelancing 

Are you a skilled writer, graphic designer, software developer, or artist? If you are looking for the best side hustle ideas that let you monetize your skills, freelancing is an excellent option.

You can earn extra income, gain valuable experience, and have more flexibility in your work schedule when you freelance.

Here are some platforms to find freelance projects:

  • Upwork: Upwork is one of the largest freelancing platforms and offers a wide range of job categories. It charges a 10% service fee on your earnings.
  • Fiverr: Freelancers can sign up for free and get to keep 80% of their earnings. The price range as given on the website is between $5 to $10,000.
Fiverr's landing page
  • Toptal: Toptal is an ideal platform for experienced freelancers. The platform does not charge any commission on your earnings but does have a rigorous screening process.
  • Guru: Guru is a platform that connects clients with freelancers in a range of industries, including design, programming, writing, and administrative support.

5. Start blogging and affiliate marketing

Marketers are increasingly looking for affiliate partners to promote their products. 

By becoming a blogger and expanding your follower count, you can become an affiliate marketer and start earning money.

To do this, you need to include an affiliate link of a brand in your blog or other online content. Whenever your readers click on the link to buy the brand’s product, you earn a commission.

According to Influencer Marketing Hub, 16.21% of affiliates earn between $10K and $50K while over 15% earn between $50K and $150K+.

To become an affiliate marketer, first decide on a niche for your blog. Your niche should have products or services that you can promote as an affiliate. Post valuable content regularly to grow your audience.

Once you have a strong reader base, join affiliate programs that align with your niche. For instance, if your niche is SaaS, you can find specific SaaS affiliate programs.

Some of the popular affiliate networks include Amazon Associates, ClickBank, and ShareASale.

If you own an ecommerce store, you can create an affiliate program to promote your site.

6. Start an online course

Launching an online course is one of the best side hustle ideas that can help you earn a decent income.

You can use online course platforms, such as Udemy, Kajabi, Thinkific, LearnWorlds, and Skillshare, to launch and monetize your courses. Many of these offer marketing tools and advanced analytics features as well.

So, how much can you earn by selling online courses?

Here’s a online course income calculator that estimates your earnings based on the number of website visitors, course price, and conversion rate.

Similarly, if your course price is $60 and have 6500 visitors per month out of which 5% convert, you can potentially earn $19,740 per month.

7. Start coaching

There is a growing demand for coaches who can help students, executives, families, and organizations achieve their personal and professional development goals.

If you are an expert in a specific subject and are skilled at coaching, starting an online coaching business is one of the best side hustle ideas for you.

According to the International Coaching Federation (ICF), the average hourly rate charged by coaches is $244. Depending on the experience level and services offered, coaches can earn an average of $100 to $500 per hour.

8. Become a personal assistant

If you have good administrative and organizational skills in addition to computer literacy, one of the best side hustle ideas to explore is becoming a personal assistant.

Personal assistants on Upwork, for example, charge anywhere from $12 per hour to $75 per hour based on their experience level and the services they offer.

9. Manage social media profiles

Social media managers and virtual assistants who help social media influencers grow their online presence and monetize their content are in demand.

These professionals create social media profiles, post content, engage with their clients’ followers, and analyze performance metrics.

Virtual assistants may help influencers identify and partner with affiliate and influencer marketing programs to monetize their content.

For instance, Kayla Sloan not only earned $10,000 per month as a virtual assistant but has started online courses to help others become VAs and earn the same amount per month.

virtual assistant online course ad

Assistants to mega social media influencers make can make as much as $1000 per week.

Of course, you can manage social media profiles for brands as well and earn just as well.

10. Become a social media influencer and get brand sponsorships

Starting a social media page and monetizing your account is one of the lucrative side hustle ideas that you can explore.

The first step to becoming an influencer is to create high-quality content consistently to gain followers.

Once you have 1000 or more followers, you can look at ways to monetize your account.

Here are some ways to make money with this side hustle idea:

Sponsored content

Brands pay social media influencers to create posts or stories featuring their products or services.

The amount of money you can make will depend on your follower count, reach, and campaign duration.

Of all the social channels, Instagram has the highest earning potential, according to a study by Later.

Interestingly, while influencers with 50K followers earn the most, micro and nano influencers also earn anywhere from $100 to $1000 per Instagram Reel.

Here are the latest rates for Instagram posts and Reels based on follower count:

TikTok is the second in the list of social channels with high earning potential. Creators can earn $700 to $1700 per TikTok video.

Creators on other platforms including Facebook, Twitter, and LinkedIn typically earn between $200 and $500 per post.

Affiliate marketing

You can also promote a brand’s product or service through a special affiliate link that directs your followers to the brand’s website. With affiliate marketing, you can earn a commission on any sales made through their link.

Mom and travel influencer Anna Karsten, creates engaging posts like this one to feature affiliate links:

11. Get paid to test apps and websites

Website and app creators are always on the lookout for testers who can evaluate if a site or an app is user-friendly.

After all, no one wants to lose visitors due to poor loading speed, complex site navigation, poor design, or ambiguous content.

The best part is that you don’t need any specialized skills to test apps and websites. 

You can just sign up on legitimate platforms that pay users to test apps and websites. Some popular options include UTest, UserTesting, Userlytics, TryMyUI, and TestingTime.

According to an estimate, hourly earnings as a website and app tester can range from $4 to $40  while monthly earnings can go up to $150. Some sites such as TestingTime have higher payouts at $50 per test.

12. Give tours of your neighborhood

If you love your city and are looking for side hustle ideas, giving tours of your neighborhood is the perfect way to make money while having fun.

According to a recent study, 90% of travelers want to experience a town or city like locals do and are looking for authentic or unique experiences.

What’s more, 98% of travelers prefer to have a local travel guide.

To succeed with this side hustle, create curated tours and provide a great experience for your customers by being friendly, engaging, and knowledgeable.

Alexandra Kenin, a content writer, runs a side hustle as a tour guide in San Francisco and is the founder of Urban Hiker, a company that organizes hiking tours. 

While rates vary, she typically charges $50 to $55 per person for hiking tours. Private/custom tours are priced at $250+.

13. Take on dog walking

Do you love dogs or have a lot of experience taking care of one as a dog owner? One of the best side hustle ideas for dog lovers is to take up dog walking.

If you are not sure where to start, consider volunteering at a local animal shelter or rescue, or working as a dog walker or pet sitter for a professional company. 

Of course, you’ll need to be prepared to handle any emergencies that may arise, provide basic grooming and feeding, and give lots of love and attention to the dogs in your care.

The rates that dog walkers charge vary widely. But, to give you an idea, here are the rates charged by RuffCity, a company that provides dog walking services.

14. Start pet-sitting and doggie daycare

One of the ideal side hustle ideas for animal lovers is to offer pet sitting, boarding, and doggie daycare services.  

Before you start this side hustle job, evaluate your home to determine if you have enough space to accommodate dogs/pets, and make any necessary modifications to ensure that it is safe and comfortable for them.

While you can set up a website and promote your services, one of the best ways to get clients is to sign up on platforms like Rover.

Doggie daycare charges range from $30 to $45+ a day, depending on the breed and the size of the dog. Many dog care and pet sitters also provide additional services that are priced individually.

For instance, Kahla offers doggy daycare, pet boarding, house sitting, and dog walking services and charges these rates:

15. Become a babysitter

Becoming a babysitter can be a great way to earn extra income while providing a valuable service to working parents in your community.

Before starting your babysitting business, gain some experience working with children.  Also, consider obtaining certifications, such as CPR and First Aid, to demonstrate your commitment to safety and professionalism.

The typical hourly rates babysitters charge, according to UrbanSitter, vary from $11 to $26. However, the exact amount you can charge depends on your experience, education, the city you live in, the number of hours, and the number of children you look after.

16. Bake cakes, pastries, or pies

Starting a home baking business requires hard work, dedication, and attention to detail, but it is one of the most rewarding and profitable side hustle ideas.

While the amount of money you can make baking cakes and pies will depend on the number of orders and the pricing, you can expect to make about $1,000 per month if you bake custom cakes for big events.

But, it is possible to make much more than that if you are willing to work hard.

For example, in their Brooklyn home, Gautier Coiffard and his wife started a side hustle of selling croissants and made $5,000 in just a month.

In 2022, they turned their side hustle into a thriving business that brings them $128,000 a month.

17. Offer food delivery services

If you have a vehicle and are looking to put it to good use, one of the side hustle ideas to explore is food delivery services.

There are plenty of food ordering apps, such as Uber Eats, Instacart, and Amazon Flex, that are looking for delivery drivers. Once you meet their eligibility requirements, you can start delivering food and making money from this side hustle.

Food delivery drivers can earn between $17 and $30 per hour. For instance, Uber Eats pays $24.27 per hour to drivers.

Of course, with more experience, you can earn a higher hourly wage.

18. Try rideshare driving

If you are looking for side hustle ideas that you can start just by having driving skills, rideshare driving is a good option.

Many ridesharing companies have a simple sign-up process that allows you to start driving quickly. 

As per, Uber drivers earn $15 to $22 per hour. However, as the pay is calculated based on the frequency of work, time of the day, and location, the actual amount earned can vary.

Ride-sharing companies like Uber also offer bonuses when drivers take up rides during busy times or when they complete a specific number of trips a day. For instance, you can earn $30 extra when you complete 20 rides in any week.

19. Provide cleaning services

Residential cleaning services are in high demand, thanks to rising health concerns and a growing number of families with dual income, according to Research and Market’s recent report.

Valued at $7.5 billion in 2022, the home cleaning services market is expected to grow further in the next few years.

House cleaners can expect to make about $14.50 to $50 per hour, while the rate you charge can depend on the size of the house, the type of cleaning supplies you use, transportation costs, and the neighborhood.

For instance, in Los Angeles, standard house cleaning charges for a 3-bedroom home range from $140 to $190. If you plan to hire 2 or 3 cleaners and charge $50 per hour, you can make up to $400 a day if the cleaners work for 8 hours a day.

If you offer deep cleaning services, you can charge between $200 and $500.

20. Offer photography services

Starting a photography business as a side hustle can be a great way to turn your passion into a profitable side hustle. 

To get started with this side hustle job, invest in the right equipment and select a niche. This could be anything from portraits to event photography to product photography.

Build a portfolio of your best work and a website to showcase your work to potential clients. Also, develop a marketing strategy to promote your photography services by combining social media, email marketing, and networking.

According to an estimate by Pixpa, amateur photographers charge between $25 and $75 an hour while semi-professionals charge between $50 and $150 per hour.

Experienced photographers charge $75 to $250 per hour and high-end photographers charge up to $500 per hour.

But, the rates also vary based on your niche. Wedding photographers, for instance, charge a higher rate as the shoots take anywhere from 4 to 8 hours.

Tips for starting a side hustle

As you probably know, starting a side hustle is a great way to earn extra income and pursue your passions outside of your main job. However, juggling your main job and your side hustle can be challenging if you don’t have a plan in place.

Here are some tips to help you get started on the right foot:

  • Identify your skills and interests: Choose a side hustle that aligns with your interests and talents that you can monetize.
  • Determine the number of hours you can work: Decide how much time you can realistically commit to your side hustle each week. Be sure to balance your side hustle with your main job and other responsibilities.
  • Research your market: Research the competition and your target market to see if there is enough demand for your side hustle.
  • Set realistic goals: Determine what you hope to achieve with your side hustle and set realistic goals for yourself. Be prepared to earn very little in the initial months.
  • Create a business plan: Your plan should outline your business structure and include your pricing strategy, marketing plan, and financial projections.
  • Manage your time and resources: Use tools and apps to streamline your work or outsource certain tasks to save time.
  • Promote your services: Develop a marketing strategy to promote your side hustle. Use smart tools like Omnisend to automate your email and SMS marketing campaigns to get the best results.

Above all, keep learning and improving your skills to stay competitive in your market. This could include taking courses, attending conferences, or networking with others in your industry.

Final Thoughts

There you have it—20 great side hustle ideas that can help you make money in 2023.

Whether it’s freelancing as a web developer or starting an online store, the possibilities are endless when it comes to finding extra income opportunities. 

Note that while many of these are easy side hustle ideas, you will need to put in time and effort to make them profitable. 

With the right marketing and effort, any one of these side hustle ideas could be your ticket to financial freedom in 2023!

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Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.

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