WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales
Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018.
As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales.
That’s because nearly 70% of customers abandon carts, and if you don’t take a proactive approach to that, you can lose those sales.
WooCommerce abandoned cart: How they were chosen
When it comes to WooCommece abandoned cart plugins, we had a few important requirements.
First, obviously, was that the plugin provided full support for stores using WooCommerce.
Although this sounds basic, it means that users on WooCommerce can enjoy the full functionality of the plugin for those apps that weren’t made specifically for WooCommerce stores.
Secondly, the WooCommerce abandoned cart plugin needs to be updated regularly.
If a plugin has not been updated within the last 6 months, then it was removed from the list. This is because updated plugins are important for feature and security purposes.
That being said, let’s dive into what the best WooCommerce abandoned cart plugins are to help your online store recover lost sales.
MailChimp for WooCommerce
One of the bigger names in email marketing is MailChimp.
For many new ecommerce marketers, this is one of the first apps that they try for abandoned cart recovery, and that’s also true for WooCommerce stores.
The MailChimp for WooCommerce email marketing plugin comes with a lot of functions, such as:
- syncing your lists and purchase data
- tracking and segmenting customers
- adding popups
- standard marketing automation features, including, of course, abandoned cart recovery
These are all pretty great.
Based on current and past user experiences, the MailChimp plugin doesn’t seem to be the best abandoned cart plugin for WooCommerce stores:
Out of 114 ratings (at the time of writing), more than 54% are 1-star, and only 24% are 5-star ratings.
Secondly, there are certain limitations for WooCommerce marketers. Specifically, they state that:
“Synchronization of product categories from WooCommerce to MailChimp is not supported.”
Jilt for WooCommerce
Jilt is a WooCommerce plugin focused on abandoned cart recovery, with features supporting welcome and post-purchase emails as well.
It’s pretty good that all of the work (details on orders and abandoned carts) happens on the Jilt app’s servers, rather than on your own website.
This is important for site speed, a crucial factor for both user experience and SEO.
Based on user comments, they also have some great customer support.
Lastly, Jilt also allows you to set up post-purchase follow up emails [link], so that after you’ve won back your abandoned cart sales, you can continue building up connections with your customers.
The only major problem with Jilt is its pricing.
It can get pretty expensive, especially with its “MCE” calculations.
According to their site, MCEs are Monthly Customers Engaged. This simply means that they charge you for unique customers, which is a pretty standard practice.
Beyond that, however, after you get more than 50 MCEs, you’ll end up having to pay at least $29, and at least $100 per month if you have more than 1,000 subscribers.
Omnisend for WooCommerce
Omnisend for WooCommerce is an all-in-one ecommerce marketing automation platform dedicated to ecommerce. It’s focused on helping growing businesses graduate past the generic email marketing tools out there.
When it comes to automated emails, such as abandoned cart automated emails, Omnsiend offers a lot of functions and flexibility.
You can set up an unlimited amount of emails in your abandoned cart workflow, although most marketers use either 1 or a series of 3 emails.
You can also:
- track cart abandons every time
- capture more abandons with Browse Abandonment and Product Abandonment workflows
- track the most important pages, and peak abandons, with Live View website tracking
- use predefined, prefilled cart abandonment templates, or create your own
- use segmentation with advanced filters to supertarget visitors and customers
Omnisend is not just focused on abandoned cart, so it has a lot of other features that you’ll probably find useful:
And that’s perhaps the biggest pro: it allows you to cut down on the amount of separate apps you’ll need, since it’s an all-in-one solution for:
- email marketing
- welcome emails
- cart abandonment
- website tracking
- popups and signup forms
- landing pages
- newsletter builder
- SMS/text messaging
One of the drawbacks of the platform is that there are limitations based on the plan that you’re on.
Also, you’re not able to copy automated emails if you want to create another cart abandonment workflow based on a specific segment, for example.
Conversio for WooCommerce
Previously known as Receiptful, Conversio markets itself as an all-in-one marketing dashboard to help WooCommerce stores communicate with and sell to their customers.
Since it’s labeled as an all-in-one solution, you won’t just get cart abandonment features with this WooCommerce plugin.
Their suite of features includes:
- automated emails including not just abandoned cart, but also follow-up, receipts and newsletters
- upsell and cross-sell features
- product reviews and feedback
They also charge per customer, not per subscriber, so you only get charged for paying customers.
Again, there’s a unique angle here with the pricing.
Since Conversio charges per customer, that means that even if no one has bought from you, you’ll still be charged the same $20.
Also, since everyone starts on their 30-day free trial, you’ll get charged immediately once the trial ends, unless you cancel manually.
So—since there is no free tier—if you were underwhelmed by the plugin but forgot to cancel it, you’d be automatically charged.
Abandoned Cart Lite for WooCommerce
This WooCommerce abandoned cart plugin can track and send out automated emails to subscriber and guest accounts that have abandoned their shopping carts.
The biggest pro is that it’s free, and it’s hard to resist that kind of offer.
Besides that, since it’s the Lite version, it’s pretty easy on your website’s load speed.
That is also balanced with the fact that the lite version doesn’t cut down on basic functionality, which is crucial for your WooCommerce marketing needs.
Those basic functions include:
- ability to have customer recover abandoned carts with one click
- ability to capture abandoned guest carts
- ability to personalize emails with customer data
Since it’s free, it misses quite a lot of features that growing businesses will need.
- no tracking of sent emails, including opens and clicks
- no dashboard
- no tracking codes used or status of codes
- no segmenting customers at all
- no revenue reports on abandoned cart sales
- no choice of email templates to use
Nonetheless, since it’s free, it’s a good place to start if you’re an absolute beginner.
Metrilo WooCommerce Marketing Platform
Marketed as a specialist ecommerce marketing platform for online stores, Metrilo doesn’t just track and send abandoned cart emails, but makes all customer data usable via email to optimize the entire process.
Because of this added layer, Metrilo has some great features:
- correctly adjusting for cancelled, returned or fraudulent orders
- track visitors and create detailed customer profiles
- enable customer segmentation and tagging
- unlimited emails and list size
The app goes beyond just abandoned cart features, providing important functions that will help you in your customer management, email marketing and analytics.
On review sites like Capterra and G2Crowd customers seem to be quite satisfied with the app.
Pricing is based on the features included so if you’re looking for just abandoned cart and general email marketing, you have one option, the Premium plan at $299. This is the largest plan with all features, which you might not need if your business is too small.
The other plans available are Essential at $119 and Pro at $199 but they don’t include email, only analytics, customer database and retention analysis.
Abandoned Cart Reports For WooCommerce
This is a relatively popular abandoned cart WooCommerce plugin, focusing more on the analytics and tracking of abandoned carts on your store.
This is a pretty straightforward app, and it’s easy to get the hang of it and see the value that it brings.
Most importantly, it helps you record all carts and see which percentage is abandoned, completed and recovered.
This can help you see the trends over time using their built-in dashboard and data pages.
This WooCommerce abandoned cart plugin works even if the cart can’t be tied to a specific email address. In that case, the plugin will show you the user’s IP address.
That way, if a user comes back and completes a previously abandoned purchase, the app will show it as ‘Recovered’ rather than completed as a first-time purchase.
Since it’s free, it’s a good place if you’re just starting out and wanting to see how the abandoned cart process works for your WooCommerce store.
Well, because of what it is, it’s great for reporting—but that’s about it.
You’ll need another, separate app to actually do anything about this.
The only way I can see this being of any use is if your other abandoned cart email plugin has no reporting capabilities (which is probably not true) or if it isn’t as complete as you’d like.
Nonetheless, in that situation, I’d probably recommend you get another app, rather than having to deal with two separate apps with the same purpose.
On the other hand, it’s free.
Well, that’s our list of the 7 best WooCommerce abandoned cart plugins available in 2018.
Have you tried any of them out? Let us know in the comments below!