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10 best WooCommerce email marketing plugins for your store

Reading Time: 14 minutes

If value for money is your priority, Omnisend is the top choice for your WooCommerce email marketing plugin. If you run a niche business, you could benefit from the extra features available with Constant Contact, while AWeber excels in the segmentation department.

WooCommerce email marketing plugins are critical for customer engagement. They provide value in each step of your email marketing strategy — from sending personalized emails to recovering abandoned carts.

So, it’s needless to iterate the importance of a powerful email marketing plugin if you own a WooCommerce store. However, with so many plugins available, choosing the best one for your business can be overwhelming. 

That’s why our team of ecommerce experts has done the heavy lifting for you.

We’ve meticulously analyzed and compared numerous options to bring you this list of the 10 best email marketing plugins for WooCommerce stores. 

In this comprehensive guide, we’ll explore the key features, pros, cons, and pricing of each plugin. Whether you’re looking for customizable email templates or advanced email automation, we’ve got you covered. Let’s get started!

Leverage WooCommerce email marketing plugins to automate campaigns and drive sales

How to choose the best WooCommerce email marketing plugin

When choosing a WooCommerce email marketing plugin, consider the following:

  • Ease of use: Look for a user-friendly and intuitive plugin that allows you to create and customize email templates easily. MailerLite and MailPoet are good options for this.
  • Email automation: Ensure that the plugin offers advanced automation features, like abandoned cart recovery, welcome emails, and automated post-purchase follow-ups. Constant Contact, AWeber, and Omnisend excel in this area.
  • Customization options: Evaluate the plugin’s ability to customize email templates, layouts, and branding to match your store’s aesthetic. For this, we recommend Omnisend or Email Customizer for WooCommerce.
  • Segmentation and targeting: Look for a plugin that offers pinpointed segmentation and targeting capabilities, enabling you to send highly personalized and relevant emails to your customers. AWeber, Brevo, and Omnisend all have advanced segmentation features.
  • Analytics and reporting: Choose a plugin that provides comprehensive analytics and reporting features, allowing you to track the performance of your email campaigns and make data-driven decisions. MailerLite offers powerful reporting, even with the free plan.
  • List management: Ensure that the plugin offers efficient list management tools, like the ability to import and export customer data, manage subscriptions, and handle unsubscribes. We recommend Brevo or CM Commerce for this.
  • Email deliverability: Consider a plugin that ensures high email deliverability rates, helping your messages reach your customers’ inboxes. Brevo and MailerLite perform well in this department.
  • Support and documentation: Evaluate the quality of the plugin’s support resources and the availability of thorough documentation to help you get started and troubleshoot issues. By far, Omnisend is the best email marketing tool in terms of support.

By considering these factors, you can select a WooCommerce email marketing plugin that aligns with your business needs.

10 best WooCommerce email marketing plugins

Now, let’s take a look at 10 of the best WooCommerce email marketing plugins for your store.

In this section, we’ll cover:

  1. Omnisend: Best value for money
  2. MailPoet: Best for user-friendliness
  3. Constant Contact: Best for niche businesses
  4. Mailchimp: Best for running inbound campaigns
  5. AWeber: Best for segmentation
  6. AutomateWoo: Best for tech-savvy merchants
  7. Brevo: Best for users on a budget
  8. MailerLite: Best for beginners
  9. CM Commerce: Best for building customer trust
  10. Email Customizer for WooCommerce: Best for customization

In a nutshell, the best WooCommerce email marketing plugins that we’ve tested are Omnisend, Brevo, and MailerLite. These tools offer flexible segmentation, advanced automation, and reliable deliverability rates. Plus, all of them provide a powerful free service to help you get started.

1. Omnisend: Best value for money

best woocommerce email marketing plugins: omnisend
Image via Omnisend

G2 rating: 4.5
Trustpilot: 3.8
Capterra: 4.7

Our pick for the best email marketing platform for WooCommerce is Omnisend. This is an ecommerce platform that helps merchants send relevant messages via email, SMS, and push notifications. 

Building emails, popups, and SMS messages with Omnisend feels powerful without being clunky. It has intuitive builders and pre-built templates to help you get started faster. 

Perhaps the best — and most profitable — feature is the automation workflow. This lets you set up trigger rules that automatically send messages to your customers. 

So, if a customer abandons their cart or signs up for your newsletter, they’ll receive your messages automatically.

Even better, Omnisend has a direct, one-click integration for WooCommerce stores. This means you can set it up in your store in no time — and all features are available even with the free plan.

Key features

Pros

  • Loved by professionals and newbies alike
  • Excellent technical support
  • A free plan is available

Check out how to use Omnisend to design your WooCommerce emails without the learning curve:

Cons

  • Some users reported glitches with the integration
  • The free plan has limitations that may restrict small businesses

Pricing

Omnisend proves that you don’t have to pay a fortune for a top email marketing platform. Its plans and pricing are as follows:

  • Free: $0/month
  • Standard: $16/month
  • Pro: $59/month

Find out more about Omnisend pricing here.

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2. MailPoet: Best for user-friendliness

best woocommerce email marketing plugins: mailpoet
Image via MailPoet

G2 rating: 4.2
Trustpilot: 2.1
Capterra: 4.2

MailPoet is a simple WooCommerce email marketing platform. It differentiates itself from similar tools since you can build your automations, create email lists, and design messages directly in the WordPress dashboard.

Most email marketing services require you to log into a separate interface that connects with your WooCommerce store. The MailPoet plugin offers a more convenient solution since you can access it from your website.

Its interface looks like the block editor, so it should be easy to use if you’re familiar with WordPress. 

We’ve noticed that with certain plans, you’ll be responsible for looking after your subscriber data. Therefore, you’ll want to install a security plugin and implement additional measures like two-factor authentication to protect sensitive information.

Key features

  • Drag-and-drop email builder
  • Email newsletters
  • Welcome and abandoned cart email automation
  • WordPress email templates
  • Signup forms
  • Segmentation
  • Basic email automation

Pros

  • User-friendly interface
  • Native WooCommerce integration
  • Free plan is available for small businesses

Cons

  • Permanently disables email deliverability if spam is suspected
  • Pricing can increase significantly for a larger subscriber base
  • MailPoet Sending Service is only available with the free plan

Pricing

MailPoet has a generous free plan that allows you to send up to 5,000 emails per month. Its paid plans include:

  • Creator: $8/month
  • Business: $10/month
  • Agency: $30/month

3. Constant Contact: Best for niche businesses

best woocommerce email marketing plugins: constant contact
Image via Constant Contact

G2 rating: 4.0
Trustpilot: 4.2
Capterra: 4.3

Constant Contact is one of the most established email marketing platforms on the market. Besides the regular email options like newsletters, it also offers signup forms, automation, and other handy features.

Constant Contact provides tools for social marketing campaigns and event management. This makes it more suited to niche businesses with a strong social media presence. 

We tested Contact Contact for email deliverability tests, and it provided high rates, so it’s certainly a reliable email marketing platform. However, it doesn’t pack much value for money. 

The Lite plan lacks contact segmentation and email scheduling, and it only comes with one automation template. Additionally, you’ll have to pay a premium if you want to set up SMS campaigns.

Key features

  • Marketing automation features based on user behavior (with certain plans)
  • Hundreds of professionally-designed email templates
  • Reporting to help you understand your contacts
  • Signup forms and landing pages
  • Surveys, polls, and event RSVP
  • Social marketing options

Pros

  • Contact management on the go via its mobile app
  • Essential automation features for abandoned carts, welcome emails, and more
  • Free trial

Cons

  • Email template designs can be improved
  • Can’t run A/B testing for email content and CTAs
  • Limited segmentation and automation
  • Difficult to cancel accounts

Pricing

Unfortunately, Constant Contact doesn’t offer a free plan, but it does allow for a free trial. 

There are three paid plans to choose from: 

  • Lite: $12/month
  • Standard: $35/month
  • Premium: $80/month

Lite offers basic reach and engagement reporting, email marketing, list growth tools, and contact management, but the automation features are pretty limited. You also won’t get Google ads integration, segmentation, and A/B testing features unless you upgrade to more expensive plans.

4. Mailchimp: Best for running inbound campaigns

best woocommerce email marketing plugins: mailchimp
Image via Mailchimp

G2 rating: 4.4
Trustpilot: 1.4
Capterra: 4.5

Mailchimp is one of the most popular email marketing tools on the market. It bundles a complete CRM system, landing pages, social posting, SMS marketing, smart tools, and more.

If you’re just looking for a WooCommerce email marketing plugin, Mailchimp probably isn’t worth the money. However, it could be the right option if you want an all-in-one solution with many integrations.

Mailchimp can get expensive if you sync lots of contacts. This is especially concerning since the tool counts WooCommerce customers as contacts even if they haven’t opted into your emails. 

Plus, basic email features like automation aren’t available in the free plan. 

Key features

  • An easy-to-use interface, perfect for novices and smaller ecommerce stores
  • Loads of ecommerce integrations
  • Multi-step journeys for omnichannel selling
  • Adequate support for beginners
  • Wide variety of pre-built templates
  • Landing pages
  • Social tools
  • Marketing CRM

Pros

  • Easy to use, even for users with low technical expertise
  • Excellent deliverability rate
  • A/B testing functionality on paid plans

Cons

  • Limited customer support on the free plan
  • Some users reported sync issues with WooCommerce
  • No automation with the free plan
  • Relatively expensive

Pricing

Mailchimp offers a free plan with limited features. Upgrading to one of its three paid plans will unlock A/B testing, send time optimization, and more. 

The paid plans include:

  • Essentials: $13/month
  • Standard: $20/month
  • Premium: $350/month

5. AWeber: Best for segmentation

best woocommerce email marketing plugins: aweber
Image via AWeber

G2 rating: 4.2
Trustpilot: 2.5
Capterra: 4.4

AWeber is one of the best WooCommerce email marketing plugins for sending personalized follow-up emails. It uses neat tagging options to segment contacts according to their past purchases and cart abandonment data.

Like Omnisend, you’ll find pre-built workflows for all kinds of ecommerce campaigns like onboarding emails and lead generation. It also offers landing pages, branding kits, and a content generator, which makes it ideal for digital businesses.

However, like Mailchimp, AWeber can become expensive and the free and Lite plans are extremely limited. You’ll also get charged for unsubscribed contacts, and the plugin itself costs $59/year. 

Key features

  • 600+ pre-made email and newsletter templates
  • An easy-to-use email designer to quickly create emails
  • Flexible segmentation to help target customers based on behavior or location
  • Automation workflows to schedule your campaigns ahead of time
  • Neat cart recovery feature to push customers to complete orders
  • Lots of integrations

Pros

  • AI writing tools for email content creation and optimization 
  • Reliable email deliverability
  • Advanced automation and segmentation features

Cons

  • Pricing increases significantly for larger subscriber lists
  • Free plan is quite limited compared to other WooCommerce email marketing plugins

Pricing

AWeber’s pricing is pretty straightforward. It has a free plan for up to 500 email subscribers, which comes with one landing page, email list, and email automation. 

The paid plans start from:

  • Lite: $15/month
  • Plus: $30/month
  • Unlimited: $899/month

6. AutomateWoo: Best for tech-savvy merchants

best woocommerce email marketing plugins: automatewoo
Image via AutomateWoo

G2 rating: 4.5
Trustpilot: N/A
Capterra: N/A

Like MailPoet, AutomateWoo integrates its email marketing features directly within the WordPress dashboard, which scores extra points for convenience. It’s also compatible with many other WooCommerce plugins, enabling you to automate all types of emails.

To give you an idea, you might use WooCommerce Wishlists so customers can save their favorite items. By integrating these tools, AutomateWoo will instantly deliver email notifications to shoppers when items on their wishlist go on sale or come back in stock.

AutomateWoo is also ideal for international websites as it provides a seamless connection with the multilingual tool WPML. This way, you can communicate with customers in their native language. 

The main issue with Automate Woo is that it doesn’t offer a drag-and-drop editor, like most WooCommerce email marketing plugins. This makes it difficult to customize your WooCommerce email templates.

Key features

  • A good variety of important automation workflows
  • Detailed segmentation and personalization features
  • SMS notifications to reach more customers wherever they are
  • Tools designed to boost customer loyalty 
  • Lots of integrations with other WooCommerce plugins
  • CRM and referral program add-ons

Pros

  • Native integration with other WooCommerce plugins
  • Extensive trigger options for automated workflows
  • Regular updates and improvements

Cons

  • Can increase the load on your server
  • Limited email templates and designs
  • Requires at least some technical knowledge
  • No free plan or free trial

Pricing

Unlike the other WooCommerce email marketing plugins on this list, AutomateWoo doesn’t have a free plan or even a free trial. What it does have, however, is a plan for only $13.25/month, billed annually at $159. This makes it one of the cheapest paid options available.

7. Brevo: Best for users on a budget

best woocommerce email marketing plugins:  brevo
Image via Brevo

G2 rating: 4.5
Trustpilot: 4.3
Capterra: 4.6

Like Mailchimp, Brevo is an all-in-one solution that offers multichannel tools like SMS, live chat, WhatsApp, emails, and more. There’s also a built-in CRM system, which you can even access with the free plan.

A note-worthy feature of Brevo is that you can track your contact’s activity across your store including the number of orders they’ve placed. This provides valuable insight for segmenting your audience and tailoring campaigns to maximize results.

Brevo comes out strong in our email deliverability tests with a 99% success rate. On top of this, you’ll get full control over which WooCommerce attributes to sync with Brevo, which isn’t a feature offered with many other WooCommerce email marketing plugins.

Key features

  • Transactional emails and SMS via no-code SMTP server
  • Automatic sync of customer data and advanced contact segmentation
  • The Brevo Tracker enables marketing automation based on contact behavior
  • Ecommerce analytics (product performance, personalized recommendations, retention analysis, unique coupons)
  • Landing pages
  • A/B split testing

Pros

  • Competitive pricing, especially for high-volume senders
  • Advanced segmentation and email automation
  • Email, SMS, chat, and CRM functionalities

Cons

  • Free plan has daily sending limits
  • Customer support can be slow on lower-tier plans

Pricing

The Brevo WooCommerce plugin is free. It also offers a free plan that limits you to 300 emails per day. 

There are three paid email marketing plans to choose from:

  • Starter: $9/month
  • Business: $18/month
  • Enterprise: Custom price

8. MailerLite: Best for beginners

mailerlite homepage
Image via MailerLite

G2 rating: 4.6
Trustpilot: 4.4
Capterra: 4.7

MailerLite is one of the most reliable tools in terms of email deliverability. It also makes it easy to automate targeted ecommerce emails, as it syncs your customer orders to the email platform. 

MailerLite offers a powerful free plan including 12,000 monthly emails, 10 landing pages, and reports. The latter is typically a paid feature in other WooCommerce email marketing plugins, so that’s a great perk. 

Like Omnisend, you can use product blocks to display items in your messages, which is much easier than uploading them manually. However, it’s specifically focused on email marketing for WooCommerce, so you won’t be able to send SMS or social marketing campaigns.

Key features

  • Drag-and-drop editor
  • Email automation builder
  • Landing pages
  • Signup forms and popups
  • Websites and blogs
  • Huge variety of templates
  • 24/7 support

Pros

  • Excellent email deliverability rates
  • Powerful free plan and affordable premium options
  • Great for setting up landing pages, websites blogs, and more
  • Comparative reporting (even with the free plan)

Cons

  • Lacks SMS and social marketing
  • Templates aren’t available with the free plan
  • Limited ecommerce workflows (e.g., can’t send emails when customers view a specific product)

Pricing

The MailerLite plugin that integrates with WooCommerce is completely free. There’s also a free plan for up to 1000 subscribers and 12,000 monthly emails. 

You’ll find two premium plans:

  • Growing Business: $10/month
  • Advanced: $20/month

9. CM Commerce: Best for building customer trust

best woocommerce email marketing plugins: cm commerce
Image via CM Commerce

G2 rating: 4.5
Trustpilot: 4.0
Capterra: 4.5

CM Commerce by Campaign Monitor offers a powerful way to nurture customer trust and loyalty. When you install the tool, you’ll sync all your WooCommerce data to build customer profiles and accurate segments.

As with other email marketing plugins on this list, CM Commerce offers WooCommerce email automation templates, newsletters, abandoned cart recovery, and revenue/conversion analytics to improve your marketing efforts.

However, it has some neat features that you don’t see everywhere else. For instance, you can access visual product reviews, track coupons, and add social proof widgets to demonstrate your brand’s credibility.

Key features

  • Drag-and-drop builder
  • Automated emails, including not just abandoned carts but also follow-ups, receipts, and newsletters
  • Upsell and cross-sell features
  • Product reviews and feedback
  • Abandoned cart emails
  • Revenue and conversion analytics

Pros

  • Instant customer data syncing for accurate segmentation
  • Pre-built automation for common ecommerce scenarios
  • 14-day free trial

Cons

  • Limited features for lower-tier plans
  • Limited multi-channel marketing compared to other WooCommerce email marketing plugins
  • Limited customer support

Pricing

Unfortunately, CM Commerce doesn’t offer a free plan, although all plans start with a free trial. 

You have two paid options:

  • Starter: $9/month for 5,000 emails to 500 people
  • Growth: $29/month for unlimited emails

10. Email Customizer for WooCommerce: Best for customization

best woocommerce email marketing plugins: email customizer for woocommerce
Image via WooCommerce

G2 rating: 4.5
Trustpilot: 4.6
Capterra: 4.9

One of the most frustrating things about the default WooCommerce email templates is that they’re difficult to customize. That’s where the Email Customizer for WooCommerce comes in handy.

Instead of having to edit template files using code, this plugin provides a drag-and-drop email builder. This allows you to design emails using blocks, as you would in Gutenberg. You can add calls to action, logos, videos, social icons, and even dynamic product content. 

Better yet, you can adjust visibility conditions to control who sees what in your emails. But note that you can’t use this tool to segment your audience, build automations, or design marketing emails. You’re strictly limited to transactional emails.

Key features

  • Drag-and-drop email builder for easy template creation
  • Full customization for 10+ WooCommerce email templates
  • Integration with various WooCommerce extensions
  • Extensive customization options for each element in the email template
  • Conditional logic add-on for displaying specific email blocks based on various conditions

Pros

  • Beginner-friendly interface
  • Easy email template customization, even without coding knowledge
  • Supports email content in multiple languages
  • Responsive across all devices

Cons

  • Templates are limited to transactional emails
  • Lacks advanced features like WooCommerce email automation and segmentation

Pricing

Email Customizer for WooCommerce (YayMail Pro) is priced at $5.75/month and billed at $69/year. The plugin includes product updates, customer support, and a 30-day money-back guarantee.

WooCommerce email marketing plugins: Quick comparison

In this article, we’ve taken a deep dive into the key features, pros, and cons of the best WooCommerce email marketing plugins available. 

Here’s a quick summary of what we’ve discussed to help you directly compare the options and choose the one that best suits your needs:

PluginProsConsPricing
Omnisend– Powerful features without the learning curve
– Excellent technical support
– Free plan is available 
– Integration glitches
– Free plan limits may be too low if you need to send a lot of emails
$16/month
MailPoet– User-friendly interface
– Native WooCommerce integration
– Free plan for small businesses
– Disables email deliverability if spam is suspected
– Expensive pricing for a larger email list
$10/month
Constant Contact– Work on the go via the mobile app
– Essential automation features
– 14-day free trial
– Email template designs can be improved
– No A/B testing for email copies and CTAs
$12/month
Mailchimp– No technical expertise required
– Excellent deliverability rate
– A/B testing functionality on paid plans
– Limited customer support on the free plan
– Some users reported sync issues with WooCommerce
$13/month
AWeber– AI writing tools for email content creation
– Reliable email deliverability
– Advanced automation features
– Expensive for larger lists
– Limited features in free plan 
$15/month
AutomateWoo– Native integration with other WooCommerce plugins
– Extensive trigger options for automated workflows
– Regular updates and improvements
– Can increase the load on your server
– Limited email templates and designs
$13.25/month
Brevo– Competitive pricing
– Detailed segmentation and email automation
– Email, SMS, chat, and CRM functionalities
– Free plan has daily sending limits
– Customer support can be slow on lower-tier plans
$9/month
MailerLite– Excellent email deliverability rates
– Websites, blogs, landing pages included
– Powerful free plan
– Lacks SMS and social marketing
– No templates available in the free plan
$10/month
CM Commerce– Instant customer data syncing for accurate segmentation
– Pre-built automation for common ecommerce scenarios
– 14-day free trial
– Limited features on lower-tier plans
– Limited multi-channel marketing compared to other alternatives
$9/month
Email Customizer for WooCommerce– Easy to use
– No-code customization
– Multi-language support
– Responsive across multiple devices
– Templates are limited to transactional emails
– Lacks advanced features 
$5.75/month

How we test WooCommerce email marketing plugins

Selecting the best email marketing plugins for WooCommerce involved a rigorous evaluation process. Our ecommerce experts examined popular email marketing solutions that are compatible with WooCommerce.

We considered the following factors to provide valuable recommendations and accurate information:

  • Ease of use: We looked into user interface, setup, and overall usability for both beginners and experts
  • Features: We prioritized essential functionalities like WooCommerce email marketing automation and segmentation
  • Customer support: We evaluated the diversity of support channels and quality of assistance provided by each tool
  • Pricing: We considered a range of pricing plans to accommodate varying business sizes and budgets
  • Customer reviews: Feedback from real users was analyzed to gain insight into plugin performance and customer satisfaction

Finally, we analyzed our findings and debated the benefits of each solution. This final step allowed us to objectively present the best email marketing platform for WooCommerce.

Wrap up

WooCommerce comes with built-in email options for sending transactional notifications when customers create accounts, place orders, and more. However, you’ll need to use WooCommerce email marketing plugins to grow your lists and increase store revenue.

The best email marketing platform for WooCommerce should offer segmentation, automation, analytics, and conversion-focused features like popups and signup forms. You also want a tool that provides reliable email deliverability rates.

With that in mind, we recommend Omnisend. This tool gives you access to automation workflows, email segments, SMS marketing, A/B split tests, and a flexible drag-and-drop email builder.

Grow your WooCommerce store with Omnisend’s powerful tools
Bernard Meyer
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Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.