If value for money is your priority, Omnisend is the top choice for your WooCommerce email marketing plugin. If you run a niche business, you could benefit from the extra features available with Constant Contact, while AWeber excels in the segmentation department.
WooCommerce email marketing plugins are critical for customer engagement. They provide value in each step of your email marketing strategy — from sending personalized emails to recovering abandoned carts.
So, it’s needless to iterate the importance of a powerful email marketing plugin if you own a WooCommerce store. However, with so many plugins available, choosing the best one for your business can be overwhelming.
That’s why our team of ecommerce experts has done the heavy lifting for you.
We’ve meticulously analyzed and compared numerous options to bring you this list of the 10 best email marketing plugins for WooCommerce stores.
In this comprehensive guide, we’ll explore the key features, pros, cons, and pricing of each plugin. Whether you’re looking for customizable email templates or advanced email automation, we’ve got you covered. Let’s get started!
Leverage WooCommerce email marketing plugins to automate campaigns and drive sales
How to choose the best WooCommerce email marketing plugin
When choosing a WooCommerce email marketing plugin, consider the following:
Ease of use: Look for a user-friendly and intuitive plugin that allows you to create and customize email templates easily. MailerLite and MailPoet are good options for this.
Email automation: Ensure that the plugin offers advanced automation features, like abandoned cart recovery, welcome emails, and automated post-purchase follow-ups. Constant Contact, AWeber, and Omnisend excel in this area.
Customization options: Evaluate the plugin’s ability to customize email templates, layouts, and branding to match your store’s aesthetic. For this, we recommend Omnisend or Email Customizer for WooCommerce.
Segmentation and targeting: Look for a plugin that offers pinpointed segmentation and targeting capabilities, enabling you to send highly personalized and relevant emails to your customers. AWeber, Brevo, and Omnisend all have advanced segmentation features.
Analytics and reporting: Choose a plugin that provides comprehensive analytics and reporting features, allowing you to track the performance of your email campaigns and make data-driven decisions. MailerLite offers powerful reporting, even with the free plan.
List management: Ensure that the plugin offers efficient list management tools, like the ability to import and export customer data, manage subscriptions, and handle unsubscribes. We recommend Brevo or CM Commerce for this.
Email deliverability: Consider a plugin that ensures high email deliverability rates, helping your messages reach your customers’ inboxes. Brevo and MailerLite perform well in this department.
Support and documentation: Evaluate the quality of the plugin’s support resources and the availability of thorough documentation to help you get started and troubleshoot issues. By far, Omnisend is the best email marketing tool in terms of support.
By considering these factors, you can select a WooCommerce email marketing plugin that aligns with your business needs.
10 best WooCommerce email marketing plugins
Now, let’s take a look at 10 of the best WooCommerce email marketing plugins for your store.
In a nutshell, the best WooCommerce email marketing plugins that we’ve tested are Omnisend, Brevo, and MailerLite. These tools offer flexible segmentation, advanced automation, and reliable deliverability rates. Plus, all of them provide a powerful free service to help you get started.
Our pick for the best email marketing platform for WooCommerce is Omnisend. This is an ecommerce platform that helps merchants send relevant messages via email, SMS, and push notifications.
Building emails, popups, and SMS messages with Omnisend feels powerful without being clunky. It has intuitive builders and pre-built templates to help you get started faster.
Perhaps the best — and most profitable — feature is the automation workflow. This lets you set up trigger rules that automatically send messages to your customers.
So, if a customer abandons their cart or signs up for your newsletter, they’ll receive your messages automatically.
Even better, Omnisend has a direct, one-click integration for WooCommerce stores. This means you can set it up in your store in no time — and all features are available even with the free plan.
Key features
Drag-and-drop email builder for faster, seamless email design
Email segmentation that helps you target specific groups of visitors with greater granularity
Automation workflows to set up a variety of triggers to get more sales more consistently
MailPoet is a simple WooCommerce email marketing platform. It differentiates itself from similar tools since you can build your automations, create email lists, and design messages directly in the WordPress dashboard.
Most email marketing services require you to log into a separate interface that connects with your WooCommerce store. The MailPoet plugin offers a more convenient solution since you can access it from your website.
Its interface looks like the block editor, so it should be easy to use if you’re familiar with WordPress.
We’ve noticed that with certain plans, you’ll be responsible for looking after your subscriber data. Therefore, you’ll want to install a security plugin and implement additional measures like two-factor authentication to protect sensitive information.
Key features
Drag-and-drop email builder
Email newsletters
Welcome and abandoned cart email automation
WordPress email templates
Signup forms
Segmentation
Basic email automation
Pros
User-friendly interface
Native WooCommerce integration
Free plan is available for small businesses
Cons
Permanently disables email deliverability if spam is suspected
Pricing can increase significantly for a larger subscriber base
MailPoet Sending Service is only available with the free plan
Pricing
MailPoet has a generous free plan that allows you to send up to 5,000 emails per month. Its paid plans include:
Constant Contact is one of the most established email marketing platforms on the market. Besides the regular email options like newsletters, it also offers signup forms, automation, and other handy features.
Constant Contact provides tools for social marketing campaigns and event management. This makes it more suited to niche businesses with a strong social media presence.
We tested Contact Contact for email deliverability tests, and it provided high rates, so it’s certainly a reliable email marketing platform. However, it doesn’t pack much value for money.
The Lite plan lacks contact segmentation and email scheduling, and it only comes with one automation template. Additionally, you’ll have to pay a premium if you want to set up SMS campaigns.
Key features
Marketing automation features based on user behavior (with certain plans)
Hundreds of professionally-designed email templates
Reporting to help you understand your contacts
Signup forms and landing pages
Surveys, polls, and event RSVP
Social marketing options
Pros
Contact management on the go via its mobile app
Essential automation features for abandoned carts, welcome emails, and more
Free trial
Cons
Email template designs can be improved
Can’t run A/B testing for email content and CTAs
Limited segmentation and automation
Difficult to cancel accounts
Pricing
Unfortunately, Constant Contact doesn’t offer a free plan, but it does allow for a free trial.
There are three paid plans to choose from:
Lite: $12/month
Standard: $35/month
Premium: $80/month
Lite offers basic reach and engagement reporting, email marketing, list growth tools, and contact management, but the automation features are pretty limited. You also won’t get Google ads integration, segmentation, and A/B testing features unless you upgrade to more expensive plans.
Mailchimp is one of the most popular email marketing tools on the market. It bundles a complete CRM system, landing pages, social posting, SMS marketing, smart tools, and more.
If you’re just looking for a WooCommerce email marketing plugin, Mailchimp probably isn’t worth the money. However, it could be the right option if you want an all-in-one solution with many integrations.
Mailchimp can get expensive if you sync lots of contacts. This is especially concerning since the tool counts WooCommerce customers as contacts even if they haven’t opted into your emails.
Plus, basic email features like automation aren’t available in the free plan.
Key features
An easy-to-use interface, perfect for novices and smaller ecommerce stores
Loads of ecommerce integrations
Multi-step journeys for omnichannel selling
Adequate support for beginners
Wide variety of pre-built templates
Landing pages
Social tools
Marketing CRM
Pros
Easy to use, even for users with low technical expertise
Excellent deliverability rate
A/B testing functionality on paid plans
Cons
Limited customer support on the free plan
Some users reported sync issues with WooCommerce
No automation with the free plan
Relatively expensive
Pricing
Mailchimp offers a free plan with limited features. Upgrading to one of its three paid plans will unlock A/B testing, send time optimization, and more.
AWeber is one of the best WooCommerce email marketing plugins for sending personalized follow-up emails. It uses neat tagging options to segment contacts according to their past purchases and cart abandonment data.
Like Omnisend, you’ll find pre-built workflows for all kinds of ecommerce campaigns like onboarding emails and lead generation. It also offers landing pages, branding kits, and a content generator, which makes it ideal for digital businesses.
However, like Mailchimp, AWeber can become expensive and the free and Lite plans are extremely limited. You’ll also get charged for unsubscribed contacts, and the plugin itself costs $59/year.
Key features
600+ pre-made email and newsletter templates
An easy-to-use email designer to quickly create emails
Flexible segmentation to help target customers based on behavior or location
Automation workflows to schedule your campaigns ahead of time
Neat cart recovery feature to push customers to complete orders
Lots of integrations
Pros
AI writing tools for email content creation and optimization
Reliable email deliverability
Advanced automation and segmentation features
Cons
Pricing increases significantly for larger subscriber lists
Free plan is quite limited compared to other WooCommerce email marketing plugins
Pricing
AWeber’s pricing is pretty straightforward. It has a free plan for up to 500 email subscribers, which comes with one landing page, email list, and email automation.
Like MailPoet, AutomateWoo integrates its email marketing features directly within the WordPress dashboard, which scores extra points for convenience. It’s also compatible with many other WooCommerce plugins, enabling you to automate all types of emails.
To give you an idea, you might use WooCommerce Wishlists so customers can save their favorite items. By integrating these tools, AutomateWoo will instantly deliver email notifications to shoppers when items on their wishlist go on sale or come back in stock.
AutomateWoo is also ideal for international websites as it provides a seamless connection with the multilingual tool WPML. This way, you can communicate with customers in their native language.
The main issue with Automate Woo is that it doesn’t offer a drag-and-drop editor, like most WooCommerce email marketing plugins. This makes it difficult to customize your WooCommerce email templates.
Key features
A good variety of important automation workflows
Detailed segmentation and personalization features
SMS notifications to reach more customers wherever they are
Tools designed to boost customer loyalty
Lots of integrations with other WooCommerce plugins
CRM and referral program add-ons
Pros
Native integration with other WooCommerce plugins
Extensive trigger options for automated workflows
Regular updates and improvements
Cons
Can increase the load on your server
Limited email templates and designs
Requires at least some technical knowledge
No free plan or free trial
Pricing
Unlike the other WooCommerce email marketing plugins on this list, AutomateWoo doesn’t have a free plan or even a free trial. What it does have, however, is a plan for only $13.25/month, billed annually at $159. This makes it one of the cheapest paid options available.
Like Mailchimp, Brevo is an all-in-one solution that offers multichannel tools like SMS, live chat, WhatsApp, emails, and more. There’s also a built-in CRM system, which you can even access with the free plan.
A note-worthy feature of Brevo is that you can track your contact’s activity across your store including the number of orders they’ve placed. This provides valuable insight for segmenting your audience and tailoring campaigns to maximize results.
Brevo comes out strong in our email deliverability tests with a 99% success rate. On top of this, you’ll get full control over which WooCommerce attributes to sync with Brevo, which isn’t a feature offered with many other WooCommerce email marketing plugins.
Key features
Transactional emails and SMS via no-code SMTP server
Automatic sync of customer data and advanced contact segmentation
The Brevo Tracker enables marketing automation based on contact behavior
MailerLite is one of the most reliable tools in terms of email deliverability. It also makes it easy to automate targeted ecommerce emails, as it syncs your customer orders to the email platform.
MailerLite offers a powerful free plan including 12,000 monthly emails, 10 landing pages, and reports. The latter is typically a paid feature in other WooCommerce email marketing plugins, so that’s a great perk.
Like Omnisend, you can use product blocks to display items in your messages, which is much easier than uploading them manually. However, it’s specifically focused on email marketing for WooCommerce, so you won’t be able to send SMS or social marketing campaigns.
Key features
Drag-and-drop editor
Email automation builder
Landing pages
Signup forms and popups
Websites and blogs
Huge variety of templates
24/7 support
Pros
Excellent email deliverability rates
Powerful free plan and affordable premium options
Great for setting up landing pages, websites blogs, and more
Comparative reporting (even with the free plan)
Cons
Lacks SMS and social marketing
Templates aren’t available with the free plan
Limited ecommerce workflows (e.g., can’t send emails when customers view a specific product)
Pricing
The MailerLite plugin that integrates with WooCommerce is completely free. There’s also a free plan for up to 1000 subscribers and 12,000 monthly emails.
CM Commerce by Campaign Monitor offers a powerful way to nurture customer trust and loyalty. When you install the tool, you’ll sync all your WooCommerce data to build customer profiles and accurate segments.
As with other email marketing plugins on this list, CM Commerce offers WooCommerce email automation templates, newsletters, abandoned cart recovery, and revenue/conversion analytics to improve your marketing efforts.
However, it has some neat features that you don’t see everywhere else. For instance, you can access visual product reviews, track coupons, and add social proof widgets to demonstrate your brand’s credibility.
Key features
Drag-and-drop builder
Automated emails, including not just abandoned carts but also follow-ups, receipts, and newsletters
Upsell and cross-sell features
Product reviews and feedback
Abandoned cart emails
Revenue and conversion analytics
Pros
Instant customer data syncing for accurate segmentation
Pre-built automation for common ecommerce scenarios
14-day free trial
Cons
Limited features for lower-tier plans
Limited multi-channel marketing compared to other WooCommerce email marketing plugins
Limited customer support
Pricing
Unfortunately, CM Commerce doesn’t offer a free plan, although all plans start with a free trial.
One of the most frustrating things about the default WooCommerce email templates is that they’re difficult to customize. That’s where the Email Customizer for WooCommerce comes in handy.
Instead of having to edit template files using code, this plugin provides a drag-and-drop email builder. This allows you to design emails using blocks, as you would in Gutenberg. You can add calls to action, logos, videos, social icons, and even dynamic product content.
Better yet, you can adjust visibility conditions to control who sees what in your emails. But note that you can’t use this tool to segment your audience, build automations, or design marketing emails. You’re strictly limited to transactional emails.
Key features
Drag-and-drop email builder for easy template creation
Full customization for 10+ WooCommerce email templates
Integration with various WooCommerce extensions
Extensive customization options for each element in the email template
Conditional logic add-on for displaying specific email blocks based on various conditions
Pros
Beginner-friendly interface
Easy email template customization, even without coding knowledge
Supports email content in multiple languages
Responsive across all devices
Cons
Templates are limited to transactional emails
Lacks advanced features like WooCommerce email automation and segmentation
Pricing
Email Customizer for WooCommerce (YayMail Pro) is priced at $5.75/month and billed at $69/year. The plugin includes product updates, customer support, and a 30-day money-back guarantee.
In this article, we’ve taken a deep dive into the key features, pros, and cons of the best WooCommerce email marketing plugins available.
Here’s a quick summary of what we’ve discussed to help you directly compare the options and choose the one that best suits your needs:
Plugin
Pros
Cons
Pricing
Omnisend
– Powerful features without the learning curve – Excellent technical support – Free plan is available
– Integration glitches – Free plan limits may be too low if you need to send a lot of emails
$16/month
MailPoet
– User-friendly interface – Native WooCommerce integration – Free plan for small businesses
– Disables email deliverability if spam is suspected – Expensive pricing for a larger email list
$10/month
Constant Contact
– Work on the go via the mobile app – Essential automation features – 14-day free trial
– Email template designs can be improved – No A/B testing for email copies and CTAs
$12/month
Mailchimp
– No technical expertise required – Excellent deliverability rate – A/B testing functionality on paid plans
– Limited customer support on the free plan – Some users reported sync issues with WooCommerce
$13/month
AWeber
– AI writing tools for email content creation – Reliable email deliverability – Advanced automation features
– Expensive for larger lists – Limited features in free plan
$15/month
AutomateWoo
– Native integration with other WooCommerce plugins – Extensive trigger options for automated workflows – Regular updates and improvements
– Can increase the load on your server – Limited email templates and designs
$13.25/month
Brevo
– Competitive pricing – Detailed segmentation and email automation – Email, SMS, chat, and CRM functionalities
– Free plan has daily sending limits – Customer support can be slow on lower-tier plans
$9/month
MailerLite
– Excellent email deliverability rates – Websites, blogs, landing pages included – Powerful free plan
– Lacks SMS and social marketing – No templates available in the free plan
$10/month
CM Commerce
– Instant customer data syncing for accurate segmentation – Pre-built automation for common ecommerce scenarios – 14-day free trial
– Limited features on lower-tier plans – Limited multi-channel marketing compared to other alternatives
$9/month
Email Customizer for WooCommerce
– Easy to use – No-code customization – Multi-language support – Responsive across multiple devices
– Templates are limited to transactional emails – Lacks advanced features
$5.75/month
How we test WooCommerce email marketing plugins
Selecting the best email marketing plugins for WooCommerce involved a rigorous evaluation process. Our ecommerce experts examined popular email marketing solutions that are compatible with WooCommerce.
We considered the following factors to provide valuable recommendations and accurate information:
Ease of use: We looked into user interface, setup, and overall usability for both beginners and experts
Features: We prioritized essential functionalities like WooCommerce email marketing automation and segmentation
Customer support: We evaluated the diversity of support channels and quality of assistance provided by each tool
Pricing: We considered a range of pricing plans to accommodate varying business sizes and budgets
Customer reviews: Feedback from real users was analyzed to gain insight into plugin performance and customer satisfaction
Finally, we analyzed our findings and debated the benefits of each solution. This final step allowed us to objectively present the best email marketing platform for WooCommerce.
Wrap up
WooCommerce comes with built-in email options for sending transactional notifications when customers create accounts, place orders, and more. However, you’ll need to use WooCommerce email marketing plugins to grow your lists and increase store revenue.
The best email marketing platform for WooCommerce should offer segmentation, automation, analytics, and conversion-focused features like popups and signup forms. You also want a tool that provides reliable email deliverability rates.
With that in mind, we recommend Omnisend. This tool gives you access to automation workflows, email segments, SMS marketing, A/B split tests, and a flexible drag-and-drop email builder.
Grow your WooCommerce store with Omnisend’s powerful tools
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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