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8 best WordPress newsletter plugins in 2024 (free & paid)

Reading Time: 8 minutes

A WordPress newsletter plugin is an essential tool for growing your email list from your website and converting more casual visitors into loyal subscribers.

The right newsletter plugin can simplify building your subscriber list, help you create eye-catching signup forms and emails, and send targeted campaigns based on segmentation and behavioral triggers. 

Some newsletter plugins go further with automation, letting you automatically send out welcome or other email series emails as well as resend unopened emails at suitable times to prevent notification overload. 

In this post, we’ve compiled a list of the top 10 WordPress newsletter plugins for professional list-building, targeted campaigns, automation, and performance tracking.

Let’s get started.

Craft eye-catching WordPress newsletters & revenue-boosting campaigns using Omnisend’s powerful tools

Key features of top WordPress newsletter plugins

WordPress boasts a vast collection of plugins vying for your attention and trust. But they’re not all equal, so selecting the right tool can significantly impact productivity, efficiency, and success.

When trying to choose from among the endless WordPress newsletter plugins, here are some factors that should guide your decision-making process:

  • Designs and templates: A WordPress newsletter plugin with customizable templates can aid in generating newsletter ideas
  • Ease of use: A user-friendly interface matters when choosing the best WordPress newsletter plugin, especially if you or your team aren’t tech-savvy
  • Customization: The ability to tailor your newsletters to match your brand’s identity is important, so look for a plugin that offers customizable templates and design options
  • Analytics: Check if the plugin provides insights into open rates, click-through rates, and subscriber engagement
  • Pricing: Evaluate the pricing to see if it fits your budget, considering the initial cost, any ongoing subscription fees, and how the pricing changes as you scale
  • Integrations: The best WordPress newsletter plugins seamlessly integrate with other tools and platforms

Best WordPress newsletter plugins comparison

Based on the factors mentioned above, we’ve reviewed and ranked the best WordPress newsletter plugins.

This assessment helps you choose the ideal plugin to match your specific requirements, whether it’s outstanding newsletter templates or robust integration features.

Here’s a glimpse at the best WordPress email newsletter plugins we’ll be discussing at length:

Active installationsWordPress ratingsPricing plans (starts from)
Omnisend6,000+5Free
Standard $16/month
Pro $59/month
AcyMailing7,000+5Free
Essential €3/month
Enterprise €8/month
Multi-site €37/month
MailPoet700,000+4.5Free
Business $10/month
Agency $30/month
The Newsletter Plugin300,000+4.5Free
Blogger $79
Agency $269
Brevo100,000+4.5Free
Starter $9/month
Business $18/month
Brevo Plus custom pricing
Sender2,000+4.5Free
Standard $19/month
Pro $35/month
Enterprise custom pricing
Noptin10,000+4.5Personal $149/year
Business $249/year
Agency $349/year 
weMail10,000+4Free
Premium $5/month

8 best WordPress newsletter plugins

Our selection process for the top WordPress newsletter plugins was hands-on. We began by installing and testing each plugin on various WordPress sites, thoroughly evaluating their performance, user interface, and integration capabilities. 

We then analyzed the user reviews to gauge long-term reliability, customer satisfaction, update frequency, and developer support for ongoing maintenance and compatibility.

Pricing structures were assessed for value and scalability. We compared feature sets across plugins, focusing on email-building tools, automation capabilities, and analytics depth to ensure crucial metrics like open rates were trackable.

1. Omnisend

Active installations: 100,000+

Ratings: 5/5

Notable features

  • Intuitive drag-and-drop interface
  • Subscriber segmentation
  • A/B testing
  • Pre-built automations
  • Customizable templates
  • Award-winning customer support
  • Campaign Booster automatically resends emails to subscribers who didn’t open or click the original message

Price

  • Free: Comes with access to advanced features
  • Standard: Starts at $16 per month
  • Pro: Starts at $59 per month

In addition to its generous free plan, numerous reasons establish Omnisend as the best WordPress newsletter plugin. Let’s explore some of these factors:

Pros

  • You can craft captivating newsletters with ease using the intuitive drag-and-drop builder
  • A vast library of pre-designed templates for various occasions
  • Connect with your audience on any device thanks to mobile-optimized signup forms
  • The seamless integration of Omnisend with WooCommerce provides an excellent opportunity to boost ecommerce sales
  • Omnisend’s free plan offers access to advanced features, including unlimited subscriber segmentation, A/B testing, automated workflows, and comprehensive performance reports
  • Pre-built email workflows designed for product abandonment, cart abandonment, cross-selling, and more
  • There’s 24/7 award-winning support for all customers, including the free plan
Leverage Omnisend to engage your audience through WordPress newsletters

2. AcyMailing

AcyMailing wordpress newsletter plugin

Active installations: 7,000+

Ratings: 5/5

Notable features

  • Drag-and-drop email builder
  • Responsive templates
  • Subscriber management
  • Reporting and analytics
  • Automation
  • A/B testing

Price

  • Starter: Free forever
  • Essential: Starts at €3 per month 
  • Enterprise: Starts at €8 per month 
  • Multi-site: Starts at €37 per month

Now, let’s examine the advantages and disadvantages of AcyMailing:

Pros

  • AcyMailing’s intuitive interface and drag-and-drop builder make it accessible for users of all skill levels
  • It integrates well with WordPress and other popular plugins, enhancing its versatility
  • The plugin offers robust automation features, allowing for efficient and targeted email campaigns
  • Its responsive email templates ensure your newsletters look great on mobile devices
  • For CMS migration, AcyMailing is possibly the best WordPress email newsletter plugin
  • The newsletter builder provides diverse blocks like text, images, blog, and CTA

Cons

  • While user-friendly, there might still be a slight learning curve for beginners
  • The pricing structure may not be as budget-friendly for smaller businesses
  • While AcyMailing integrates with platforms like Google Analytics and PayPal, its integration options are more limited compared to some competitors
  • The tool can’t be accessed on mobile

3. MailPoet

MailPoet one of the best WordPress newsletter platform

Active installations: 600,000+

Ratings: 4.5/5

Notable features

  • Free pre-designed email templates
  • Subscriber list management
  • Segmentation
  • Opt-in and opt-out functionalities
  • Landing page builder
  • Automatic email notifications
  • Detailed analytics
  • Signup forms

Price

  • Starter: Free forever
  • Business: Starts at $10 per month
  • Agency: Starts at $30 per month

Let’s examine what makes MailPoet one of the best WordPress newsletter plugins:

Pros

  • With MailPoet’s built-in visual drag-and-drop builder, you can easily design your emails
  • You have the choice to either create emails from scratch or opt for one of MailPoet’s pre-made newsletter templates
  • It integrates seamlessly with WordPress and WooCommerce
  • The platform offers robust automation capabilities, including automated email series and WooCommerce-specific automation
  • It provides tools to help users comply with GDPR regulations and maintain subscriber consent
  • There’s no need to exit your WordPress dashboard to execute any of your email marketing campaigns

Cons

  • A common observation among users is that the available template variety is somewhat limited
  • Its feature set is relatively simplistic when compared to some of its rivals
  • The interface may appear a bit clunky
  • The tool lacks a sufficient number of ecommerce-focused features

4. The Newsletter Plugin

The Newsletter Plugin

Active installations: 300,000+

Ratings: 4.5/5

Notable features

  • User-friendly editor
  • List building tools
  • Unlimited subscribers and campaigns
  • Automation capabilities
  • Advanced analytics
  • Powerful segmentation
  • Responsive templates

Price

  • Basic: Free forever
  • Blogger: Starts at $79 per month
  • Agency: Starts at $269 per month

Let’s explore The Newsletter Plugin’s pros and cons closely:

Pros

  • The Newsletter Plugin is known for its user-friendly interface, suitable for users with various skill levels
  • Integrates smoothly with WordPress, WooCommerce, and other plugins
  • Offers robust automation capabilities, including drip campaigns and autoresponders
  • Allows for advanced subscriber segmentation for targeted messaging
  • Provides multiple integrations with tools such as Elementor and Gravity Forms
  • There’s a 30-day money-back guarantee on both paid plans
  • Disabling the plugin or its addons doesn’t erase the configuration or collected data

Cons

  • The pricing structure is a bit different from other tools — while it’s not particularly complicated, it may be challenging for beginners
  • There’s no phone or live chat support, so if you have a query, you need to raise a support ticket or participate in the forum

5. Brevo (formerly Sendinblue)

brevo homepage

Active installations: 100,000+

Ratings: 4/5

Notable features

  • Responsive email forms and templates
  • Drag-and-drop form designer
  • Real-time tracking
  • Contact lists featuring advanced segmentation
  • Transactional emails
  • Marketing automation
  • Live reports dashboard

Price

  • Free: Free forever
  • Starter: Starts at $9 per month
  • Business: Starts at $18 per month
  • Enterprise: Custom plan with unlimited contacts

Let’s explore what sets Brevo apart as one of the top choices for the best WordPress newsletter plugin:

Pros

  • You can easily install the Brevo plugin in WordPress through your dashboard. Just activate it using your Brevo account’s API key
  • Brevo’s customer service team is known for its responsiveness, accessible through both email and live chat
  • Its free plan allows you to send up to 300 emails daily to your newsletter list
  • Brevo offers a variety of responsive newsletter templates, ensuring they display well on mobile devices
  • If you use WooCommerce, you can easily link Brevo’s SMTP with the WP Mail SMTP plugin to send order confirmation emails to customers

Cons

  • Importing contacts from other mailing lists can be challenging and may require extra effort
  • Brevo lacks the extensive template variety offered by some other email service providers
  • It often requires additional configuration and customization since many of its features don’t work out of the box

6. Sender

Sender newsletter platform

Active installations: 3,000+

Ratings: 4/5

Notable features

  • Drag-and-drop editor
  • Detailed analytics
  • Email and SMS automated workflows
  • Library of templates
  • Email automation and segmentation

Price

  • Free: Free forever
  • Standard: Starts at $19 per month
  • Professional: Starts at $35 per month
  • Enterprise: Custom pricing for large organizations

Is Sender the best WordPress newsletter plugin for your needs? Let’s find out:

Pros

  • You can send top-notch email newsletters straight from your WordPress dashboard, all without the need for coding
  • Access to a variety of free stock images that you can easily incorporate into your emails
  • Utilize dynamic popups and embeddable forms to rapidly grow your list of subscribers
  • You can effortlessly include products in your newsletter using the Product Wizard
  • It’s possibly the best WordPress newsletter plugin for those who send emails infrequently, as it has an option to purchase email credits as required with their Pay As You Go plan
  • The free plan lets you send up to 15,000 emails per month, which is more than most tools

Cons

  • Users may require time to learn and configure advanced settings
  • Some users have reported occasional issues with email deliverability, which can affect the success of your email campaigns

7. Noptin

noptin homepage

Active installations: 10,000+

Ratings: 4.5/5

Notable features

  • Create unlimited newsletter subscription forms
  • Add opt-in forms anywhere using shortcodes
  • Display opt-in forms in popups or lightboxes
  • Add unlimited newsletter subscription widgets to widget areas
  • Collect unlimited newsletter subscribers
  • Send one-off newsletters to subscribers
  • Automatically notify subscribers about new blog posts
  • Works within the WordPress dashboard (no need to leave WordPress)

Price

  • Personal: $149 per year
  • Business: $249 per year
  • Agency: $349 per year

What makes Simple Newsletter Plugin one of the best WordPress newsletter plugins? Here’s a glimpse at its advantages:

Pros

  • Operates within the WordPress dashboard, making it accessible for users already familiar with WordPress
  • Offers various options for form placement and design, accommodating different website layouts and marketing strategies
  • Capable of handling a large number of subscribers without significant performance issues
  • Automated post notifications help drive traffic back to the website, potentially improving reader engagement

Cons

  • Limited advanced email marketing features compared to dedicated email marketing services
  • Relies on your web host for sending emails (unless using an SMTP plugin)
  • Limited email template designs compared to specialized email marketing tools
  • No A/B testing capabilities
  • Lack of advanced segmentation and automation features
  • No analytics or reporting features

8. weMail

wemail homepage

Active installations: 10,000+

Ratings: 4.5/5

Notable features

  • Drag-and-drop email builder
  • SMTP integration
  • Email performance metrics
  • Subscriber management
  • Powerful integrations
  • Single and double opt-in

Price

  • Free: Free forever
  • Premium: Starts at $5 per month

Pros

  • weMail offers compatibility with a variety of email-sending gateways, including Amazon SES, Mailgun, SendGrid, SMTP, SparkPost, and more
  • You can gather email contacts by using opt-in or embed forms anywhere on your website
  • With its automation feature, you can establish email sequences
  • Through the use of tags, lists, and other features, you can effectively segment your subscribers
  • weMail is affordable, ranking it as one of the best WordPress newsletter plugins for beginners and startups
  • Currently, there are no restrictions on the number of subscribers you can have
  • The 24-hour email statistics feature will automatically send you campaign data from the past 24 hours

Cons

  • Free plan users only get access to the platform’s Knowledge Base and community support
  • Due to weMail’s advanced features, there may be a slight learning curve for new users

Summary

Omnisend stands out as a comprehensive WordPress newsletter plugin for ecommerce businesses. Its integration with WooCommerce, pre-built automation workflows, and robust free plan make it an excellent choice for online stores looking to boost sales and engage customers effectively.

For those seeking a user-friendly option with strong WordPress integration, MailPoet is a solid choice. Its seamless operation within the WordPress dashboard and WooCommerce compatibility make it ideal for bloggers and small business owners.

AcyMailing offers an outstanding balance of features for businesses that require detailed subscriber management and automation. It offers responsive templates and diverse content blocks for easy content creation. 

For those on a tight budget or just starting, the Simple Newsletter Plugin offers a lightweight solution for bloggers and small websites.

Compare these newsletter plugins in your own time and double-check all free and paid plans to ensure you get the right one.

Leverage Omnisend to create and send engaging WordPress newsletters with ease
Bernard Meyer
Article by

Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.