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See FeaturesA WordPress newsletter plugin is an essential tool for growing your email list from your website and converting casual visitors into loyal subscribers.
The right newsletter plugin can simplify building your subscriber list, help you create eye-catching signup forms and emails, and send targeted campaigns based on segmentation and behavioral triggers.
Some newsletter plugins go further with automation, letting you automatically send out welcome or other email series emails as well as resend unopened emails at suitable times to prevent notification overload.
In this post, we’ve compiled a list of the top 10 WordPress newsletter plugins for professional list-building, targeted campaigns, automation, and performance tracking.
Let’s get started.
Key features of top WordPress newsletter plugins
WordPress boasts a vast collection of plugins vying for your attention and trust. But they’re not all equal, so selecting the right tool can significantly impact productivity, efficiency, and success.
When trying to choose from the endless WordPress newsletter plugins, here are some factors that should guide your decision-making process:
- Designs and templates: A WordPress newsletter plugin with customizable templates can aid in generating newsletter ideas
- Ease of use: A user-friendly interface matters when choosing the best WordPress newsletter plugin, especially if you or your team aren’t tech-savvy
- Customization: The ability to tailor your newsletters to match your brand’s identity is important, so look for a plugin that offers customizable templates and design options
- Analytics: Check if the plugin provides insights into open rates, click-through rates, and subscriber engagement
- Pricing: Evaluate the pricing to see if it fits your budget, considering the initial cost, any ongoing subscription fees, and how the pricing changes as you scale
- Integrations: The best WordPress newsletter plugins seamlessly integrate with other tools and platforms
Best WordPress newsletter plugins comparison
Based on the factors mentioned above, we’ve reviewed and ranked the best WordPress newsletter plugins.
This assessment helps you choose the ideal plugin to match your specific requirements, whether it’s outstanding newsletter templates or robust integration features.
Here’s a glimpse at the best WordPress email newsletter plugins we’ll be discussing at length:
Plugin | Active installations | WordPress ratings | Pricing plans (starts from) |
Omnisend | 70,000+ | 4.9 | – Free – Standard: $16/month – Pro: $59/month |
AcyMailing | 8,000+ | 4.8 | – Starter: Free forever – Essential: €3/month – Enterprise: €8/month – Multi-site: €37/month |
MailPoet | 600,000+ | 4.4 | – Starter: Free forever – Business: $10/month – Agency: $30/month |
The Newsletter Plugin | 300,000+ | 4.6 | – Basic: Free forever – Essential: $69/month – Professional: $140/month – Agency: $299/month |
Brevo | 100,000+ | 4.2 | – Free – Starter: $9/month – Business: $18/month – Enterprise: Custom pricing |
Sender | 3,000+ | 4.3 | – Free – Standard: $10/month – Professional: $20/month – Enterprise: Custom pricing |
Noptin | 10,000+ | 4.5 | – Personal: $149/year – Business: $249/year – Agency: $349/year |
weMail | 10,000+ | 4.3 | – Free – Premium: $15/month |
EmailOctopus | 2,000+ | 5 | – Free – Pro: $9/month |
9 best WordPress newsletter plugins
Our selection process for the top WordPress newsletter plugins was hands-on. We evaluated their performance, user interface, and integration capabilities.
We analyzed user reviews to gauge long-term reliability, customer satisfaction, update frequency, and developer support for ongoing maintenance and compatibility.
Pricing structures were assessed for value and scalability. We compared feature sets across plugins, focusing on email-building tools, automation capabilities, and analytics depth to ensure crucial metrics like open rates were trackable.
1. Omnisend

Active installations: 70,000+
Ratings: 4.9/5
Notable features
- Intuitive drag-and-drop interface
- Subscriber segmentation
- A/B testing
- Pre-built automations
- Customizable templates
- Award-winning customer support
- Campaign Booster automatically resends emails to subscribers who didn’t open or click the original message
Price
- Free: Comes with access to all newsletter templates
- Standard: $16/month
- Pro: $59/month
In addition to its generous free plan, numerous reasons establish Omnisend as the best WordPress newsletter plugin. Let’s explore some of these factors:
Pros
- You can craft captivating newsletters quickly with the intuitive drag-and-drop builder
- A vast library of pre-designed templates for various occasions
- Connect with your audience on any device thanks to mobile-optimized signup forms
- The seamless integration of Omnisend with WooCommerce provides an excellent opportunity to boost ecommerce sales
- Omnisend’s free plan offers access to advanced features, including unlimited subscriber segmentation, A/B testing, automated workflows, and comprehensive performance reports
- Pre-built email workflows designed for product abandonment, cart abandonment, cross-selling, and more
- There’s 24/7 award-winning support for all customers, including the free plan
2. AcyMailing

Active installations: 8,000+
Ratings: 4.8/5
Notable features
- Drag-and-drop email builder
- Responsive templates
- Subscriber management
- Reporting and analytics
- Automation
- A/B testing
Price
- Starter: Free forever
- Essential: €3/month
- Enterprise: €8/month
- Multi-site: €37/month
Now, let’s examine the advantages and disadvantages of AcyMailing:
Pros
- AcyMailing’s intuitive interface and drag-and-drop builder make it accessible for users of all skill levels
- It integrates well with WordPress and other popular plugins, enhancing its versatility
- The plugin offers robust automation features, allowing for efficient and targeted email campaigns
- Its responsive email templates ensure your newsletters look great on mobile devices
- For CMS migration, AcyMailing is possibly the best WordPress email newsletter plugin
- The newsletter builder provides diverse blocks like text, images, blog, and CTA
Cons
- While user-friendly, there might still be a slight learning curve for beginners
- The pricing structure may not be as budget-friendly for smaller businesses
- While AcyMailing integrates with platforms like Google Analytics and PayPal, its integration options are more limited compared to some competitors
- The tool can’t be accessed on mobile
3. MailPoet

Active installations: 600,000+
Ratings: 4.4/5
Notable features
- Free pre-designed email templates
- Subscriber list management
- Segmentation
- Opt-in and opt-out functionalities
- Landing page builder
- Automatic email notifications
- Detailed analytics
- Signup forms
Price
- Starter: Free forever
- Business: Starts at $10/month
- Agency: Starts at $30/month
Let’s examine what makes MailPoet one of the best WordPress newsletter plugins:
Pros
- With MailPoet’s built-in visual drag-and-drop builder, you can easily design your emails
- You have the choice to either create emails from scratch or opt for one of MailPoet’s pre-made newsletter templates
- It integrates seamlessly with WordPress and WooCommerce
- The platform offers robust automation capabilities, including automated email series and WooCommerce-specific automation
- It provides tools to help users comply with GDPR regulations and maintain subscriber consent
- There’s no need to exit your WordPress dashboard to execute any of your email marketing campaigns
Cons
- A common observation among users is that the available template variety is somewhat limited
- Its feature set is relatively simplistic when compared to some of its rivals
- The interface may appear a bit clunky
- The tool lacks a sufficient number of ecommerce-focused features
4. The Newsletter Plugin

Active installations: 300,000+
Ratings: 4.6/5
Notable features
- User-friendly editor
- List building tools
- Unlimited subscribers and campaigns
- Automation capabilities
- Advanced analytics
- Powerful segmentation
- Responsive templates
Price
- Basic: Free forever
- Essential: $69/month
- Professional: $140/month
- Agency: $299/month
Let’s explore The Newsletter Plugin’s pros and cons closely:
Pros
- The Newsletter Plugin is known for its user-friendly interface, suitable for users with various skill levels
- Integrates smoothly with WordPress, WooCommerce, and other plugins
- Offers robust automation capabilities, including drip campaigns and autoresponders
- Allows for advanced subscriber segmentation for targeted messaging
- Provides multiple integrations with tools such as Elementor and Gravity Forms
- There’s a 30-day money-back guarantee on both paid plans
- Disabling the plugin or its addons doesn’t erase the configuration or collected data
Cons
- The pricing structure is a bit different from other tools — while it’s not particularly complicated, it may be challenging for beginners
- There’s no phone or live chat support, so if you have a query, you need to raise a support ticket or participate in the forum
5. Brevo

Active installations: 100,000+
Ratings: 4.2/5
Notable features
- Responsive email forms and templates
- Drag-and-drop form designer
- Real-time tracking
- Contact lists featuring advanced segmentation
- Transactional emails
- Marketing automation
- Live reports dashboard
Price
- Free: Free forever
- Starter: Starts at $9/month
- Business: Starts at $18/month
- Enterprise: Custom plan with unlimited contacts
Let’s explore what sets Brevo apart as one of the top choices for the best WordPress newsletter plugin:
Pros
- You can easily install the Brevo plugin in WordPress through your dashboard. Just activate it using your Brevo account’s API key
- Brevo’s customer service team is known for its responsiveness, accessible through both email and live chat
- Its free plan allows you to send up to 300 emails daily to your newsletter list
- Brevo offers a variety of responsive newsletter templates, ensuring they display well on mobile devices
- If you use WooCommerce, you can easily link Brevo’s SMTP with the WP Mail SMTP plugin to send order confirmation emails to customers
Cons
- Importing contacts from other mailing lists can be challenging and may require extra effort
- Brevo lacks the extensive template variety offered by some other email service providers
- It often requires additional configuration and customization since many of its features don’t work out of the box
6. Sender

Active installations: 3,000+
Ratings: 4.3/5
Notable features
- Drag-and-drop editor
- Detailed analytics
- Email and SMS automated workflows
- Library of templates
- Email automation and segmentation
Price
- Free: Free forever
- Standard: $10/month
- Professional: $20/month
- Enterprise: Custom pricing for large organizations
Is Sender the best WordPress newsletter plugin for your needs? Let’s find out:
Pros
- You can send top-notch email newsletters straight from your WordPress dashboard, all without the need for coding
- Access to a variety of free stock images that you can easily incorporate into your emails
- Utilize dynamic popups and embeddable forms to rapidly grow your list of subscribers
- You can effortlessly include products in your newsletter using the Product Wizard
- It’s possibly the best WordPress newsletter plugin for those who send emails infrequently, as it has the option to purchase email credits as required with the Pay As You Go plan
- The free plan lets you send up to 15,000 emails per month, which is more than most tools
Cons
- Users may require time to learn and configure advanced settings
- Some users have reported occasional issues with email deliverability, which can affect the success of your email campaigns
7. Noptin

Active installations: 10,000+
Ratings: 4.5/5
Notable features
- Create unlimited newsletter subscription forms
- Add opt-in forms anywhere using shortcodes
- Display opt-in forms in popups or lightboxes
- Add unlimited newsletter subscription widgets to widget areas
- Collect unlimited newsletter subscribers
- Send one-off newsletters to subscribers
- Automatically notify subscribers about new blog posts
- Works within the WordPress dashboard (no need to leave WordPress)
Price
- Personal: $149/year
- Business: $249/year
- Agency: $349/year
What makes Simple Newsletter Plugin one of the best WordPress newsletter plugins? Here’s a glimpse at its advantages:
Pros
- Operates within the WordPress dashboard, making it accessible for users already familiar with WordPress
- Offers various options for form placement and design, accommodating different website layouts and marketing strategies
- Capable of handling a large number of subscribers without significant performance issues
- Automated post notifications help drive traffic back to the website, potentially improving reader engagement
Cons
- Limited advanced email marketing features compared to dedicated email marketing services
- Relies on your web host for sending emails (unless using an SMTP plugin)
- Limited email template designs compared to specialized email marketing tools
- No A/B testing capabilities
- Lack of advanced segmentation and automation features
- No analytics or reporting features
8. weMail

Active installations: 10,000+
Ratings: 4.3/5
Notable features
- Drag-and-drop email builder
- SMTP integration
- Email performance metrics
- Subscriber management
- Powerful integrations
- Single and double opt-in
Price
- Free: Free forever
- Premium: Starts at $15/month
Pros
- weMail offers compatibility with a variety of email-sending gateways, including Amazon SES, Mailgun, SendGrid, SMTP, SparkPost, and more
- You can gather email contacts by using opt-in or embed forms anywhere on your website
- With its automation feature, you can establish email sequences
- Through the use of tags, lists, and other features, you can effectively segment your subscribers
- weMail is affordable, ranking it as one of the best WordPress newsletter plugins for beginners and startups
- Currently, there are no restrictions on the number of subscribers you can have
- The 24-hour email statistics feature will automatically send you campaign data from the past 24 hours
Cons
- Free plan users only get access to the platform’s Knowledge Base and community support
- Due to weMail’s advanced features, there may be a slight learning curve for new users
9. EmailOctopus

Active installations: 2,000+
Rating: 5/5
Notable features
- Secure integration with EmailOctopus account for seamless data transfer and management
- Advanced form-building capabilities with customizable display settings
- Gutenberg block integration for easy form placement in WordPress content
- Automated welcome series and drip campaign functionality
- Contact segmentation and tagging system for targeted messaging
- Detailed analytics, including open rates, click rates, and bounce tracking
- HTML template import support for complete design control
Price
- Free: One user, 2,500 subscribers, 10,000 emails/month
- Pro: $9/month, unlimited users, 500 subscribers, 10,000 emails/month — upgrading to 2,500 subscribers costs $18/month
Pros
- High user satisfaction evidenced by 5/5 stars across all reviews
- Active maintenance with recent updates
- Lightweight with only one block type, suggesting minimal impact on site performance
- Free to use with 2,000+ active installations showing reliable adoption
Cons
- Limited feature set compared to some competing email marketing plugins (focuses primarily on form creation and integration)
- Requires PHP 7.4 or higher, which might be an issue for sites running older server configurations (for instance, Omnisend requires PHP 7.1 or higher)
Which is the best free newsletter plugin for WordPress?
Omnisend stands out as the best free option, uniquely providing access to premium features like A/B testing, subscriber segmentation, and automation workflows without cost. Your main limitation is the number of contacts.
Other notable free options include Brevo (allowing 300 daily emails), EmailOctopus (up to 2,500 subscribers), and MailPoet’s starter plan.
These typically let you create basic newsletters and manage subscribers but often restrict advanced features like automation or detailed analytics.
You should consider upgrading to a paid plan when your subscriber list grows significantly, or you need specific capabilities like:
- Advanced automation sequences
- Deep analytics and reporting
- Extended template libraries
- Higher sending limits
- Priority customer support
If you’re just building your email list and want to test advanced features without commitment, Omnisend’s free plan offers the most value, with access to professional templates, drag-and-drop builders, and effortless WooCommerce integration.
How to choose the best newsletter plugin for WordPress
Follow these four tips to choose the best WordPress newsletter plugin for your site:
Define your email marketing goals
Evaluate your subscriber numbers, how often you’ll send emails, and what you want to achieve. A free plan from Omnisend or MailPoet works well when you’re just starting.
Running a bigger business with regular campaigns? You’ll benefit more from premium features like advanced automation and detailed analytics.
Consider growth potential
Your chosen plugin should grow with your business. Look for flexible pricing tiers and hassle-free upgrades. This way, you won’t need to switch platforms later — saving time and keeping your subscriber data intact.
Evaluate integration requirements
Make sure your plugin integrates nicely with your existing tools. Running an online store? Prioritize strong WooCommerce integration. For content-focused sites, look for tools to share and promote blog posts easily through email campaigns.
Test support and documentation
Good support becomes essential as your email marketing grows. Check out the plugin’s help documents, how quickly they respond to issues, and whether there’s a user community. Reliable help and engaged developers can make or break your long-term success.
Summary
Omnisend stands out as the best WordPress newsletter plugin with premium features like automation, A/B testing, and segmentation even in its free plan, making it ideal whether you’re just starting or scaling up fast.
If you prefer absolute simplicity, MailPoet keeps everything in your WordPress dashboard. Growing on a budget? Sender’s generous free plan works well.
But you’ll likely outgrow these options — Omnisend’s comprehensive features and WooCommerce integration mean you won’t need to switch platforms as your business expands.
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What’s next
No fluff, no spam, no corporate filler. Just a friendly letter, twice a month.