WordPress landing page plugins make it easier to build and manage multiple landing pages. But with so many different options available, working out which one is most compatible with your needs can be overwhelming.
From big names like Elementor to smaller players like Instapage, this article compares some of the best landing page plugins for WordPress to help you make the right choice.
For each plugin, we’ll summarize the WordPress rating, key features, pricing, active installations, and what sets it apart from the rest. We’ll also discuss the factors to consider when selecting the best WordPress landing page plugin for your business.
Let’s get into it.
Create attractive branded landing page signup forms on WordPress with Omnisend
Elementor stands out as one of the most user-friendly WordPress landing page builders, well-known for its exceptional speed and diverse array of pre-made templates.
The plugin boasts a lightning-fast interface, complemented by a real-time editor that enables effortless customization.
What’s more, Elementor effortlessly integrates with many popular WordPress themes, and some even offer exclusive page templates optimized for use with Elementor.
WordPress rating: 4.6
Active installations: 10+ million
Key features
200+ design blocks across 15 popular categories
A wide range of aesthetic templates for various occasions
The canvas template allows you to begin fresh, providing a blank slate for crafting custom layouts
Structures your page with sections and columns for easy module addition, including buttons, images, and sliders
Seamlessly integrates with WordPress widgets and third-party plugin widgets
An array of versatile widgets that can be placed throughout your website
The Custom Breakpoints feature optimizes the user experience on any device
Animations that enable you to apply scrolling effects to various background elements on your webpage
SeedProd simplifies the process of constructing various types of WordPress pages without the need for coding.
This versatile WordPress landing page plugin enables you to quickly create landing pages, opt-in pages, “coming soon” pages, and custom 404 error pages.
It’s particularly favored for its ability to seamlessly transition your website into maintenance mode while presenting a customized landing page to your audience.
WordPress rating: 4.9
Active installations: 900,000+
Key features
Access to millions of stock images to enhance your landing page
90+ blocks available for showcasing both static and dynamic content
“Live Previews” to preview how your webpage will look before it goes live
Access to a library of professionally designed templates for quick and attractive page creation
Google reCAPTCHA guards your page against spam and bots
Smart sections offering pre-designed headers, CTAs, and footers for your convenience
Thrive Architect is another WordPress landing page builder worth considering.
The tool’s standout feature is its lightning-fast editing within a real-time, drag-and-drop builder.
Thrive Architect also offers a comprehensive selection of conversion-focused page elements. It easily connects with your preferred email marketing platforms, leading CRM software such as HubSpot, and a host of other widely used tools.
WordPress rating: N/A
Active installations: N/A
Key features:
A versatile drag-and-drop visual editor for easy landing pages customization
A growing collection of 270+ landing page templates designed to boost conversions
API integrations with top email marketing services
Enables users to conduct experiments on different page elements, allowing for data-driven optimization
The option to edit both posts and pages on their WordPress websites
Regular updates and maintenance focus on improving core landing page functionality
Divi is a complete website-building platform that enhances the regular WordPress experience by allowing you to build and optimize every aspect of your website, with the help of its built-in AI assistant, Divi AI.
Divi comes with over 1,400 premade layout designs that are tailored to a wide range of niches and industries.
But the true power of Divi doesn’t end there. Divi has an entire ecosystem of products built around it that raises it beyond regular website builders and themes.
WordPress rating: 4.8
Active installations: 200,000+
Key features
Divi doubles as a WordPress theme and offers a user-friendly drag-and-drop page builder, simplifying the design process
A selection of over 2,000 professionally crafted landing page templates to suit any business
A diverse array of modules, so you can effortlessly arrange and customize your landing page on a visual editor
Easily apply custom styles and make precise adjustments to individual modules
Duplicate any element or design and seamlessly transfer it to another site or page within seconds
A complete ecosystem with AI functionality, team collaboration, cloud storage, and a large marketplace with thousands of products that extend the functionality of Divi
A 24/7 support team that has over 25,000 five-star reviews on Trustpilot
Pricing:
Divi: $89/year
Divi Pro: $665/year
Divi Lifetime: $249 one-time payment for lifetime access
Divi Lifetime + Pro Services: $825 one-time payment ($212 each following year for Pro Services)
Beaver Builder is one of the most popular WordPress landing page plugins, and for good reason. With the tool, you can create visually stunning layouts without the hassle of extensive setup.
Beaver Builder’s free version includes numerous content modules, many of which are ideal for crafting effective landing pages. They offer a range of choices, such as video, audio, text editing, images, sidebar elements, and HTML.
WordPress rating: 4.7
Active installations: 100,000+
Key features
Front-end inline editor that allows you to tweak every element in real time, providing instant previews
A diverse array of elements that can be easily added to your pages
A great selection of landing page templates, although variety is somewhat limited compared to other tools
Themer add-on for those seeking complete control over their website design
Integrates with WooCommerce and many popular email marketing service providers
SiteOrigin Page Builder offers a content creation platform that’s both distinctive and familiar. Its user-friendly interface mirrors the familiar aesthetics of WordPress, making it intuitive to use.
With this tool, crafting responsive column-based content using your favorite widgets is straightforward. Your content adjusts to various devices, ensuring optimal mobile-friendliness for your website.
WordPress rating: 4.8
Active installations: 600,000+
Key features
A simple drag-and-drop system to create landing pages with no coding required
Edit widgets and view your content in real time for immediate adjustments
Emphasizes lightweight design for small page sizes and swift load times
The ability to easily navigate back and forth through your revision history
Incorporates modern SEO practices and integrates with major SEO plugins like Yoast SEO and Rank Math
Lets users navigate through all form fields and settings using keyboard controls
Pricing
This is a free WordPress landing page builder. However, for enhanced features, you can subscribe to SiteOrigin Premium, which starts at $29/year.
Pagelayer is a WordPress landing page plugin that gives you access to 100+ widgets. This tool enables you to design pages tailored to various website categories. These include blogs, businesses, and ecommerce sites.
It also offers a real-time design feature, eliminating the need to refresh the page every time you make adjustments.
WordPress rating: 3.9
Active installations: 100,000+
Key features
A vast library of professionally designed templates
An advanced in-line editing capability that simplifies the process of modifying existing text or adding custom content
Engaging motion effects that capture visitors’ attention
An image filter feature to enhance the visual appeal of your uploaded images
Clone feature that duplicates existing elements
Style your page extensively with options like background overlays, images, and box shadows to achieve your desired design
Visual Composer distinguishes itself through its marketplace, which is available to all users and offers free and premium landing page templates, assets, and add-ons.
This WordPress landing page plugin’s custom editor streamlines the creation of effective marketing pages. And if you prefer the default WordPress builder, you can incorporate Visual Composer blocks into the Gutenberg editor.
WordPress rating: 4.6
Active installations: 60,000+
Key features
A mobile-optimized user interface that enables users to edit landing pages on their smartphones
The Visual Composer Insight tool offers constructive feedback for enhancing your page content
Enhance multi-site landing page management by installing the plugin on your root site
All elements and layouts adhere to top-notch SEO practices
Accelerate your website’s loading speed by activating the lazy load settings for media elements
The flexibility to apply custom CSS to each specific row, column, or element through advanced settings
Instapage is one of the best WordPress landing page builders for those who want a comprehensive suite of collaborative tools. This tool also offers thorough A/B testing, which is a feature missing in many other WordPress landing page plugins.
Instapage also stands out for delivering an exceptional user experience. More than five million landing pages have already been built using this tool, and it’s easy to see why.
WordPress rating: 4.8
Active installations: 8,000+
Key features
AI technology to generate headlines, paragraphs, and CTAs tailored to specific ad groups and target audiences
A selection of 500+ layouts, each meticulously tested and optimized for maximizing conversion rates
5,000+ Google and Adobe Web Fonts so you can match your brand identity
Near-instantaneous page loading, whether you opt for AMP (Accelerated Mobile Pages) or not
Pixel-perfect design tools and a global asset library to achieve brand consistency
OptimizePress provides a solid landing page creator with drag-and-drop functionality, making it easy to build your ideal landing page. It has a choice of templates for newsletters, webinars, and general ecommerce.
All of this is paired with additional marketing tools to improve conversion rates on your site. You can add popup forms, for instance, to create an additional call to action for website visitors.
WordPress rating: N/A
Active installations: N/A
Key features
A sales funnel builder, helping you guide visitors through your buying process to boost leads and conversions on your landing pages
Progress bars can be added to landing pages, encouraging visitors to move through the customer journey
Integration with lots of CRM and marketing tools to add automation functionality
A/B testing to compare different versions of landing pages and keep the best one
Two-step opt in on forms and popups to improve lead quality
LightStart is a great option if you’re looking for something beginner-friendly and free. Simply choose a pre-made template, and the plugin will create a landing page for you. Using the default WordPress editor, you can customize your landing page in a few basic ways.
The tool can also be used to put a coming soon page on new websites and add a maintenance page to your blog. The main selling point here is that it’s completely free, including all templates, widgets, and other features.
WordPress rating: 4.3
Active installations: 600,000+
Key features
Track landing page performance by integrating Google Analytics
Create automated messages on landing pages to encourage visitors to give their email address
Make basic tweaks to landing page templates, including size, margins, and padding
As the name suggests, Leadpages is a landing page tool focused on maximizing lead generation for your site. Its drag-and-drop builder makes it easy to create landing pages with over 250 templates ready to use. You can change colors, text, and images with no coding necessary.
In terms of conversions, Leadpages allows you to add popups and alert bars to generate leads. You can also create timed or exit-intent popups to avoid missing out on leads as users leave your site.
WordPress rating: 5
Active installations: 10,000+
Key features
Over 250 landing page templates to choose from
Drag-and-drop builder with no coding necessary
Wide range of integrations
Conversion tips as you build pages
Popups and alert bars with customizable settings
Search, filter, and manage leads from a Leads Library
OptinMonster isn’t known specifically as a WordPress landing page plugin. It’s a lead generation tool more broadly used for popups, slide-ins, and other similar features. However, you can build landing pages using the software.
It’s worth mentioning because of its targeting tools, so you can decide when your landing page is displayed. That said, customization is quite limited compared to plugins that are dedicated to landing page creation.
WordPress rating: 4.3
Active installations: 1 million+
Key features
Select user behavior to trigger landing page campaigns
Easily integrate lead capture forms onto landing pages
Basic visual editor for landing page layouts
Useful targeting options for lead generation campaigns
Getwid is a free plugin for WordPress that uses a block-based page builder. You can use it to create landing pages from scratch or choose one of its pre-made templates and customize from there.
The tool has a vast array of blocks to choose from, so you can easily build the ideal landing page for your requirements. However, like most free options, it lacks more advanced functionality like A/B testing.
WordPress rating: 4.7
Active installations: 60,000+
Key features
Over 40 Gutenberg blocks to use in the WordPress Block Editor
Lots of ways to customize each block on your landing page
Works well with all WordPress themes
Pre-designed templates if you want to make landing pages quickly
The last landing page plugin for WordPress we’ll explore is one by PluginOps. This tool simplifies responsive landing page creation and regularly updates its template library.
It integrates with the familiar classic WordPress editor, eliminating the need to learn new interfaces. The plugin also includes a built-in form builder for effortless collection and storage of form submissions, email addresses, and data.
WordPress rating: 4.6
Active installations: 10,000+
Key features
A visual drag-and-drop builder to simplify the design process for users of all levels
A selection of templates that not only look visually appealing but are also optimized for search engines
Gain valuable insights into landing page performance with integrated analytics
Seamlessly integrate with email marketing tools and establish connections via Zapier
Priority support, no matter what plan you’re signed up to
25+ widgets are at your disposal to incorporate a diverse range of elements into your landing pages
Pricing
Advanced: $5.99/month
Business: $12.99/month
Agency: $24.99/month
How we test WordPress landing page plugins
Finding the best landing page plugins for WordPress isn’t a stab in the dark. It takes lots of research, testing, and comparing to see which software stands out from the pack. The plugins in our list have been selected based on a number of criteria, including active installations, user reviews, and our own first-hand experiences.
We’ve scoured the web to find the WordPress landing page plugins used by organizations big and small, then spent plenty of time researching what people love and don’t love so much about these tools.
Finally, our team has test-driven each of them to get a feel for the software. This includes comparing the different plans, creating landing pages, and testing out analytics. Crucially, everything we’ve done is completely independent and impartial.
Comparison of the best WordPress landing page plugins
Here are the 15 best WordPress landing page plugins in 2025:
– Divi: $89/year – Divi Pro: $665/year – Divi Lifetime: $249 one-time payment for lifetime access – Divi Lifetime + Pro Services: $825 one-time payment and $212/year
How to choose the best WordPress landing page plugin
A WordPress landing page plugin simplifies the creation of specialized web pages for marketing purposes. Selecting the right plugin can make your task easier and directly impact conversion rates.
Here are a few essential factors to consider when evaluating a WordPress landing page plugin:
Ease of use: Seek user-friendly options with pre-designed sections for easy page creation
Features: Common features include A/B testing, analytics, lead capture forms, countdown timers, and some advanced features to optimize landing page conversions
Customizability: Ensure the plugin allows you to tailor the landing page to match your brand identity and preferences
How to create a WordPress landing page signup form with Omnisend
The primary goal of a landing page signup form is to encourage visitors to subscribe or sign up for a newsletter, mailing list, product trial, webinar, or any other type of digital offering.
Omnisend for WordPress is a popular plugin with user-friendly and feature-rich capabilities. It offers a variety of customizable form templates and styles, enabling you to create visually appealing landing pages quickly.
You have two options to begin using Omnisend’s landing page signup form. Let’s take a brief look at both of them.
Option 1: Creating a landing page using a template
For a swift and hassle-free approach to crafting landing pages, you can tap into Omnisend’s extensive forms library. This option allows you to use pre-built templates optimized for landing pages.
Go to the Forms tab in Omnisend
Select Create Form
Within the form creation options, choose the Landing page category
Browse and choose a pre-built template that aligns with your campaign goals
Option 2: Transforming a popup form into a landing page
You can convert any existing popup form into a dedicated landing page with just a few straightforward steps:
Go to the Forms section in Omnisend
Create a new popup form, or choose an existing one you want to edit. If you opt for the latter, proceed with the following instructions:
In the Form layout, find the option for changing the form’s display type
Choose the Landing page option from the display type choices
Want to design landing pages that convert? Get started with Omnisend for free
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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