5 best WordPress popup plugins for 2025

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When it comes to enhancing user engagement and conversions, a WordPress popup plugin is an invaluable tool for website owners. These plugins are designed to capture attention, collect emails, promote deals, or deliver key messages to your target audience at the right moment.

Considering the countless options available for adding popups for WordPress, choosing the perfect WordPress popup plugin can be overwhelming. 

After all, choosing the wrong plugin can lead to slow page loads, delayed mobile responsiveness, and intrusive user experiences that drive visitors away.

That’s why we’ve tested and compared the top free and paid WordPress popup plugins available in 2025. In this article, you’ll discover our top five picks, helping you choose the plugin that will offer you value for your money without negatively affecting your website.

How to choose a WordPress popup plugin

Selecting the best popup plugin for WordPress requires careful consideration of several key factors. Whether you’re looking to collect signups from new store visits or want to improve user engagement, using various types of popup plugins can help.

Here are some aspects to consider before choosing a WordPress popup plugin:

• Ease of use: Look for plugins with intuitive drag-and-drop builders that don’t require coding knowledge. This allows you to quickly design and implement popups, saving time and effort.
  
  A well-designed plugin will also provide pre-built templates, allowing you to get started faster. Additionally, consider plugins with live preview options so you can see exactly how your popup will look and function on your site before it goes live. 

• Customization options: The best WordPress popup plugin offers flexible design options to match your brand theme. This gives you control over the style, size, timing, and triggers of your popups.
• Targeting and triggers: Consider popup plugin WordPress options that target users based on location, exit intent, and website behavior. 
  
  These features ensure your message reaches the right audience at the right moment. This is particularly useful for improving engagement and reducing bounce rates.

• Analytics and testing: Conversion tracking and A/B testing capabilities are invaluable for measuring the performance of your popups. These features help you refine your strategy by identifying what works best with your audience.
• Pricing: Determine whether a popup WordPress plugin meets your business needs or if a premium option offers essential features worth the investment. 
  
  You can opt for WordPress popup plugin free options. However, many paid plugins provide added functionality, such as integrations, 24/7 support, and detailed analytics.

Why trust Omnisend

The best WordPress popup plugins — detailed list

We tested and reviewed the five best popup plugins for WordPress, ranging from free to premium options for every business need. Our selection is based on each tool’s user-friendly interface, extensive customization options, pricing, and more.

1. Omnisend — best WordPress popup plugin for 2025
2. Popup Maker — free WordPress popup plugin
3. OptinMonster — best WordPress popup plugin for advanced targeting and lead generation
4. TrustPulse — best WordPress popup plugin for social proof
5. Elementor— best WordPress popup plugin for design customization

1. Omnisend — best WordPress popup plugin

Omnisend is an all-in-one marketing automation tool designed to help ecommerce businesses connect with their audience through personalized messaging. 

While primarily known for its SMS and email marketing features, Omnisend offers a WordPress popup plugin for signup forms, allowing you to grow your email list and drive sales.

Omnisend’s popup builder offers customizable templates for various use cases, including popups for websites, seasonal promotions, and cart abandonment recovery. 

Its key features include:

• Drag-and-drop editor for creating visually appealing popups
• Customization options for layout, style, buttons, and fields to match your branding
• Display options, such as exit intent, scroll depth, time spent on a page, and custom triggers
• Targeting settings by specific segments and UTM parameters
• Visibility features for selecting whether the popup will display on mobile, desktop, or across all devices
• Audience management to help you know where your subscribers come from

When it comes to ease of use, Omnisend is designed with efficiency in mind. This tool is accessible to users of all experience levels. Omnisend’s pre-designed templates provide a solid starting point for both newbies and experts alike.

Its seamless integration with email and SMS tools means you can set up and manage multi-channel campaigns from a single dashboard.

Omnisend’s performance is reliable as its loading speed is optimized. This means popups won’t slow down your website. 

Its built-in analytics and A/B testing tools provide actionable insights, helping you identify which popup strategies work best. It also alerts you if there’s an error in your popup versions so that you can correct it right away. This way, you can ensure higher conversion rates and better campaign ROI.

You can try Omnisend’s features using its free plan and upgrade to a paid plan, starting at $16/month once you see its value.

2. Popup Maker — free WordPress popup plugin

Popup Maker is a customizable WordPress popup plugin that allows you to create a variety of popups, including lightboxes, fullscreen overlays, and slide-ins. 

It’s the best free WordPress popup plugin that’s compatible with popular form plugins like Gravity Forms, Ninja Forms, and WPForms. You can also integrate your popups with lead generation forms and capture visitor information effectively.

Popup Maker offers unlimited popups with extensive customization for various use cases. 

Its main features are:

• Theme editor with live preview on WordPress
• Google font integration for styling, animations, and position
• Smart popup triggers based on specific user actions, such as scrolling or inactivity 
• Precision targeting using content types, device-based rules, cart content, and custom rules
• Smarter cookie settings for controlling popup timing and frequency

Along with these advanced popup features, Popup Maker is easy to use. The setup process follows the same pattern as a typical WordPress plugin. Even a beginner won’t have a hard time setting it up and using it. 

That said, you can check out its wide library of resources and guides if you need help with setting up. 

Regarding performance, this free popup plugin WordPress option is lightweight. It uses JavaScript and offers options to load popup scripts only when necessary. This helps prevent unnecessary page weight. Popup Maker also provides detailed analytics, allowing you to track user interactions and adjust your campaigns.

You’re able to test out the plugin for free and the paid plans start at $99/year.

3. OptinMonster — best WordPress popup plugin for advanced targeting and lead generation

OptinMonster is a powerful lead generation and conversion optimization toolkit that offers a popup for WordPress. It’s compatible with popular email marketing services, customer relationship management software, and ecommerce platforms. This allows you to sync your popup leads with your existing marketing stack.

With OptinMonster, you can create sticky floating bars, email subscription forms, spin-a-wheel engaging popups, and interactive popups.

OptinMonster specializes in conversion-driven features, such as:

• A drag-and-drop builder with a wide library of high-converting templates
• Advanced display rules for controlling popup visibility
• MonsterEffects adds animations and sound for an immersive user experience
• Extensive integrations with marketing tools like Klaviyo, Salesforce, and Marketo
• A/B testing and analytics for campaign optimization

OptinMonster’s interface is straightforward, allowing marketers to design and launch popups without technical knowledge. You can easily add integrations to your popups with a simple dropdown selection. Also, its step-by-step setup guides ensure a smooth onboarding process for users of all experience levels. 

Plus, OptinMonster uses embedded code that runs asynchronously. This means it won’t stop your site from loading fast. The popups are lightweight and specifically designed for mobile phones.

OptinMonster doesn’t have a free plan. Its paid plans start from $18/month.

4. TrustPulse — best WordPress popup plugin for social proof

TrustPulse uses FOMO (fear of missing out) to help you get more sales and signups by showing social proof notifications. It’s great for boosting sales on WooCommerce, getting more members to join your site, growing your email list, and more. 

It allows you to create eye-catching FOMO popups for your WordPress site using its simple social proof notification builder. You can customize the message, colors, images, and more to match your website perfectly.

With TrustPulse, you can choose between two types of FOMO popups — Recent Activity popup and On Fire popup.

TrustPulse is a WordPress popup plugin that stands out with its emphasis on social proof through features like:

• Real-time activity notifications based on recent customer actions
• Smart targeting to show notifications to specific audiences
• Flexible display rules, including page targeting and timing options
• Customizable design to match your brand’s look and feel
• Built-in analytics to track the impact of your notifications on conversions

Setting up TrustPulse is easy and has many customization options to match your website’s design. This allows you to control the appearance, timing, and placement of social proof notifications.

What’s more, TrustPulse is designed for minimal performance overhead, so its scripts don’t impact page loading times. 

TrustPulse paid plans start at $9/month for one site.

5. Elementor — best WordPress popup plugin for design customization 

Elementor is a popular website builder plugin for WordPress that also includes a WordPress free popup plugin option. The platform is known for its drag-and-drop design capabilities. This feature allows users to create highly customized popups that align perfectly with their website’s aesthetic. 

Elementor’s popup builder offers an extensive range of features, including:

• A blank canvas for expressing your creativity, including 100+ widgets for collecting more leads
• Pre-designed templates for various popup types, such as email opt-ins, promotions, and lead forms
• Animation and motion effects to create attention-grabbing designs
• Advanced display conditions and triggers, including scroll depth, click events, and exit intent 

As with its page builder, Elementor’s popup builder is easy to use. The integration with Elementor’s page-building tools means you can maintain consistent styling across your website and popups. 

Elementor is also well-optimized for speed. Its impact on your site’s loading time is very minimal. Its strict code standards prevent it from loading assets on pages where they’re not in use.

When it comes to pricing, Elementor does have a free version available. Its paid plan with popup builder starts at $4.92/month

Best WordPress popup plugins compared

Rank	WordPress popup plugin	Best for	Price
1	Omnisend	Ecommerce marketing integration	Free plan. Paid plans start at $16/month
2	Popup Maker	Small businesses	Free. Paid plans start at $99/year
3	OptinMonster	Advanced targeting	Starts at $18/month
4	TrustPulse	Social proof	Starts at $9/month
5	Elementor	Design customization	Free. Paid plan with popup builder starts at $4.92/month

Omnisend’s customizability, seamless integration with SMS and email campaigns, and ease of use make it the best popup plugin among other options. Its features are a huge plus for creating a unified marketing strategy that engages customers across multiple channels. 

With advanced targeting options, including behavior-based triggers and exit intent, Omnisend makes for an effective tool assisting in lead-capturing conversions. 

Also, the drag-and-drop editor, paired with pre-designed templates, allows you to create customized popups in minutes. With built-in analytics and A/B testing, Omnisend empowers you to continuously optimize your strategies for maximum results.

How we tested WordPress popup plugins

We tested and thoroughly analyzed these WordPress popup plugins to help you find the best one. We looked at how easy they are to use, how well they boost engagement and conversions, and how smoothly they integrate with other tools. 

Our evaluation process focused on the following factors: 

• Ease of use and interface: Each of the plugins we tested offers drag-and-drop builders and pre-designed templates to simplify the design process. Tools like Omnisend and OptinMonster are particularly intuitive. They’re easy for beginners without coding skills to set up and customize popups. 
• Targeting and triggering options: We tested features like behavior-based targeting, exit intent, and page-level rules to ensure your popups reach the right audience at the right moment. Having seamless integration with email and SMS campaigns takes behavior-based targeting to the next level, which is ideal for ecommerce businesses.
• Customize flexibility: Customization is a non-negotiable feature for all the plugins that we reviewed. We found that Elementor’s popup builder offers a high level of design freedom. Meanwhile, Popup Maker and Omnisend offer pre-made templates that you can easily tweak to fit your brand’s visuals.
• Mobile responsiveness: This is a critical feature, as we want your popups to look great and perform well on any device. All the plugins we tested allow you to optimize popups for smaller screens. This ensures that no popups disrupt the user experience.
• Pricing and value: We compared the features of the free WordPress plugin options to justify whether the cost of upgrading to the paid version was worth it. Omnisend’s free plan offers essential tools to create engaging popups. However, its paid plans unlock advanced features, such as detailed analytics, SMS automation, and A/B testing, that enhance its value for growing businesses.

Conclusion

Using the right WordPress popup plugin can help businesses effectively capture leads, increase engagement, and drive conversions. There are multiple free and paid WordPress plugins, and we’ve reviewed five of the best WordPress popup plugins for 2025, each catering to varying market needs and budgets.

You can compare how they stack up against each other and weigh their advantages to ensure that they meet your business needs.

For instance, Popup Maker is perfect for those looking for a versatile and budget-friendly option with extensive customization capabilities, but OptinMonster excels in precision targeting.

TrustPulse offers social proof notification. Meanwhile, Elementor combines popup functionalities with its renowned design flexibility, allowing users to create visually stunning popups.

While all these WordPress popup plugins demonstrate impressive capabilities, Omnisend stands out as the best choice for ecommerce businesses wanting to leverage popups for customer acquisition. Through seamless email marketing integration capabilities, Omnisend lets you create high-performance marketing campaigns that drive measurable results. 

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