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Launching your clothing brand may seem like a pretty challenging task, but the ecommerce marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible.
Luckily, in our digital era, marketing is a lot easier thanks to digital marketing and social media engagement. With many people moving from traditional outlets to online retail stores, reaching your target audience is now easier than ever.
The potential for clothing brand-based marketing ideas is vast, with plenty of opportunities for revolutionary thinking. From SMS to omnichannel campaigns that garner a 287% higher purchase rate, marketers can enjoy using a wide variety of exciting and effective marketing methods.
If you want to experience the same kind of robust growth in a short period, you must do your research beforehand. Here we take a deep dive into the top clothing brand marketing ideas you need to try out.
Clothing Brand Marketing Ideas
From omnichannel marketing strategies right down to personalization, the world of clothing marketing allows merchants to choose between an array of different marketing options.
Create a Catchy Tagline
If you want to stand out from the crowd, you need to find consistent differentiators between your brand and your competitors. The best way you can do this is by creating a slogan, tagline, or rallying cry that’s unique to your brand.
Creating a short and sweet slogan that tells your story is the best way to connect with your target audience. Multiple examples of memorable slogans exist all over the fashion industry. This includes Levi Strauss & Co.’s “A style for every story” or Diesel’s “Be stupid” campaign:
Remind Customers About Their Abandoned Carts
According to Omnisend’s in-depth research, only three out of ten shopping carts generate an order. Due to this, a substantial amount of revenue is lost. To up your ecommerce sales, marketers should remind customers about their abandoned carts.
Using abandoned cart emails is a great way to remind customers that the items they’re interested in are still waiting in their carts. In fact, 34% of all people who clicked on abandoned cart emails followed through with their order.
These automatic emails are triggered every time the shopper abandons the checkout flow. There are many reasons customers may abandon their cart, from security reasons to high shipping fees. Pinpointing the cause, eliminating it, and practicing the best-abandoned cart emails practices can help up your profit by a considerable amount.
For this reason, abandoned carts are the secret tool for most fashion ecommerce marketing specialists.
Tell Your Story
If you aim to improve your brand awareness and brand visibility, you should use social media platforms. A great way to use social media as a marketing tool is by telling your story through it.
Spend some time creating an enticing brand story that connects with your readers. Next, make sure to tell your story consistently across a variety of different social media platforms. This will allow you to add vibrant photos and post them on Instagram, tweet them to your followers, or make attention-grabbing videos.
The brand story should align with your and your company’s values and show off your personality, which will help differentiate you from the crowd. If you struggle with creating a perfect brand story that sets you apart from others or aligning your marketing campaign with your brand messaging, you can seek assistance from a fractional CMO who can manage all these aspects.
Use Email Marketing Automation
One great benefit of email marketing automation is that it allows you to benefit from segmentation. The fact is that none of your customers are the same, which means that the same marketing strategy won’t work for them.
For this reason, you’ll have to identify your customer base and separate them into different segments. Curate an email marketing automation strategy to ensure customer satisfaction and better retainment rates.
Catch up with everything you need to know about email marketing automation (plus 12 email examples and workflows proven to get results).
- Fashion email newsletter templates
- Newsletter templates for clothing brands
- Newsletter templates for shoes brands
Use A/B Testing
According to in-depth research, personalized marketing is a top priority for more than half of today’s digital marketers. In fact, 89% of digital businesses invest in personalization tools to up the customer experience.
Creating relevant automated messages can help foster deep connections with customers. One way to personalize and create relevant messages is to use A/B testing. This allows you to see which type of messaging or strategy works best with your customers.
With these results, you can then continue to test, track, and optimize your automation workflow—not only for better sales but also for a better customer experience.
Use Omnichannel Communication
Omnichannel refers to using various channels in tandem to create a unified marketing experience via emails, SMS, social media, and more. The goal of omnichannel communication is to engage with your customers and create a unified and memorable experience for them. Omnichannel marketing helps you curate a seamless message that meets your customers’ needs at any point in their customer journey.
Combining traditional and digital marketing, marketers can craft an intergrated message, brand, and voice for your company. Use email, SMS, push notifications and more to reach your customers on their favorite channels.
The fashion world is ever-evolving, with newer and more revolutionary statements. If your brand wants to stand out from the crowd, your marketing needs to be brilliant and well-structured.
With fashion ecommerce increasing in popularity every year, the industry is becoming more and more competitive by the day. To lead the industry, you need to figure out ways to succeed in the fashion business. By incorporating these marketing ideas backed by a strong strategy, it’s likely your brand awareness and, in turn, revenue will go up.
You can start using these clothing brand marketing ideas today by getting started with Omnisend’s Free plan.
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