Cyber Monday email guide (2025): Examples, subject lines, and send time

Reading Time: 20 minutes

Cyber Monday email campaigns connect you with millions of shoppers hunting for deals on the year’s biggest online shopping day. But with every brand flooding inboxes, generic emails vanish fast. To win, you need campaigns that cut through and convert.

Think irresistible offers, data-backed send times, and subject lines that feel like they were written just for the reader. Add mobile-first design, automated flows that guide shoppers from first click to checkout, and omnichannel touches like SMS to keep the momentum going. Cyber Monday shouldn’t be used for simple reminders — it’s just as much of an opportunity to drive revenue as Black Friday.

This guide shows you how to build campaigns that work, with 15 real examples, copy-ready subject lines, and proven timing strategies. Cyber Monday 2025 lands on December 1. Get ready to send emails that stand out, get opened, and drive serious results.

Why send Cyber Monday emails?

Cyber Monday emails allow you to capture high-intent shoppers who are already deciding to buy. These customers often have their wallets ready and expect to receive promotional emails during this peak shopping period.

Recent data from Adobe Analytics reveals the massive spending on Cyber Monday.

In 2024, consumers spent $13.3 billion online, marking a 7.3% increase from the previous year. This beats the spending on other notable holidays, including Black Friday and Thanksgiving.

The same report by Adobe shows that 57% of those sales came through mobile devices. This is why responsive email design is absolutely critical.

Also, email automation during this extended holiday shopping period yields impactful results with less effort. Meanwhile, you should prioritize responsive layouts and tap-ready CTAs for mobile shoppers.

Automated email sequences can expand your reach through triggered campaigns that respond to customer behavior, especially during the “Cyber 10” period when shopping momentum builds across several days.

These systems work around the clock, capturing sales opportunities even when you’re not actively managing campaigns.

Plus, email marketing lets you segment VIP customers and target specific shopping behaviors like cart abandonment. You can control profit margins through tiered discount offers rather than applying general promotions to all customers.

Here’s why Cyber Monday emails work so well:

• Record mobile engagement: With mobile devices accounting for the majority of Cyber Monday sales, email becomes the perfect mobile-first channel to reach shoppers wherever they are. Mobile users often make impulse purchases when they see compelling offers. The combination of push notifications and email creates multiple touchpoints that guide customers from initial interest to final purchase.
• Automation delivers results: Set-and-forget email sequences capture more revenue with less manual work during busy periods. But they also provide consistent messaging that maintains brand voice across thousands of individual interactions. Advanced automation can add dynamic content to personalize product recommendations, pricing, and messaging based on individual customer data. This creates unique experiences at scale.
• Precise targeting wins: Segment customers by purchase history, geographic location, engagement level, or behavioral patterns to send relevant offers that convert at higher rates. Beyond basic demographics, this targeting includes shopping preferences, brand affinity, seasonal buying patterns, and price sensitivity. This results in campaigns that feel personally crafted for each recipient rather than mass marketing blasts.

Omnisend’s omnichannel platform expands your Cyber Monday reach through a combination of email, SMS, and push notifications. You can create coordinated campaigns that reinforce your message across multiple channels, ensuring a consistent brand presence.

This multi-channel approach enables you to connect with customers wherever they prefer to shop. Ultimately, this drives higher engagement and conversions across all touchpoints.

15 effective Cyber Monday email examples and tips

Successful marketers often study what works before creating their own campaigns. These 15 Cyber Monday email examples show different approaches across industries.

Each example includes specific Cyber Monday ideas and tactics you can adapt for your own brand.

1. Highlight exclusive Cyber Monday deals

P&Co’s Cyber Monday email uses a striking mountain landscape to create visual interest while keeping the message concise. The Cyber Monday design feels premium and outdoors-focused, perfectly matching the brand.

• Offer: 20% off everything with code CYBERMONDAY, clearly stated upfront
• Design: Minimalist layout with bold “Cyber Monday” text over mountain photography
• Urgency: “Ends Tuesday 1st December – 23:59pm PST” creates pressure from a specific deadline
• Mobile/Accessibility: Clean vertical layout with large text and prominent category buttons
• Why it works: The clear value proposition “20% off everything” provides immediate benefit

Steal this idea: Use your brand’s visual style as the backdrop for your Cyber Monday email messaging. Clear deadlines and simple discount codes work better than complex offers.

2. Create urgency with time-sensitive offers

iKhokha creates urgency through smart design and scarcity messaging, keeping the focus on one product to prevent choice overload. The email shows how B2B companies can adapt consumer-focused Cyber Monday tactics to attract business customers who still respond to urgency and value propositions.

• Offer: Record-low pricing on iK Flyer card machine with the discount code CyberMonday22
• Design: Dark background with bright yellow CTAs creates a strong visual contrast
• Urgency: The “a few hours more” messaging, combined with “stocks are selling fast,” creates double urgency while showing inventory scarcity
• Mobile/Accessibility: Single-column layout with a large product image and a prominent discount code
• Why it works: The email connects to Black Friday shoppers who missed earlier deals, offering a second chance

Steal this idea: Use high-contrast colors to make your CTAs pop. Reference previous sales periods to capture customers who missed earlier opportunities.

3. Write compelling Cyber Monday email subject lines

Kizik’s email combines urgency with seasonal gift-giving themes. The “LAST CHANCE” header immediately communicates scarcity while holiday imagery highlights the shopping season and presents products as ideal gifts.

This Cyber Monday email also features a subject line that drives urgency: “LAST CALL for Cyber Monday deals.”

• Offer: “Best deals of the season” with a clear SHOP CYBER MONDAY DEALS button
• Design: Clean, gray background showing festive gift boxes and products
• Urgency: Strategic use of “LAST CHANCE” alongside seasonal gift context creates pressure that feels natural rather than forced
• Mobile/Accessibility: Vertical design with large product images and clear navigation
• Why it works: The combination of seasonal gifts and shoe products suggests these items are great as holiday gifts

Steal this idea: Position your products as holiday gifts, not just discounted items. “Last call” works better than generic “sale ending” messages.

4. Use different discount tiers

Veil uses tiered discounts to encourage larger purchases and clearly explains each offer level.

• Offer: 25% off $15+, 30% off $35+, 35% off $55+ with specific discount codes
• Design: Dark background with artistic product photography and clear discount tiers
• Urgency: “It Ain’t Over Yet!” header suggests a last call to use the discount codes
• Mobile/Accessibility: Simple layout with easy-to-read discount structure and prominent codes
• Why it works: Multiple discount tiers give customers options while encouraging higher spending to reveal better deals

Steal this idea: Tiered discounts are more effective than flat percentages for increasing average order values. However, you must ensure the tier structure is easy to understand.

5. Make sure your emails are mobile-friendly

Codecademy adapts Cyber Monday email tactics for a service business, focusing on membership benefits rather than physical products.

• Offer: 50% off Codecademy Pro annual membership with code CYBER22
• Design: Professional layout with clear images and benefit icons
• Urgency: “Cyber Week sale” extends the timeline to a week instead of a day while still maintaining event urgency
• Mobile/Accessibility: Structured layout with clear sections and a prominent CTA button
• Why it works: The email explains specific benefits (step-by-step guidance, portfolio building, interview prep) rather than just promoting a discount

Steal this idea: For service businesses, emphasize what customers get for their money, not just the savings. Benefits matter more than discounts alone.

6. Keep social media in mind

EmailTees turns its Cyber Monday email into an interactive experience with creative copy and a hunt for a hidden discount code.

• Offer: Hidden sitewide discount code embedded in the email for engaged readers to find
• Design: Dark background with Christmas-themed product photography and storytelling elements
• Urgency: “It’s the deadline of death” creates dramatic urgency through creative language
• Mobile/Accessibility: Single column with clear product images and prominent social media buttons
• Why it works: The gamification element encourages readers to engage deeply with the email content rather than just skimming

Steal this idea: Add interactive elements that reward engaged readers. Creative copy that matches your brand voice stands out from generic sales language.

7. Use premade Cyber Monday email templates

Omnisend demonstrates its own email capabilities through a futuristic Cyber Monday email template design that showcases platform features.

• Offer: Discount code “cybermondaydealz” with a clear call to action
• Design: Neon cyberpunk aesthetic with grid backgrounds and bold typography
• Urgency: “Limited time offer” messaging
• Mobile/Accessibility: Responsive template design with a built-in social media footer
• Why it works: The template itself demonstrates what customers can create using the platform

Steal this idea: Let your Cyber Monday email design showcase your brand’s capabilities. Templates can serve as both marketing and product demonstrations.

8. Connect with audience interests

Yellowbird uses retro gaming imagery to create a fun and memorable Cyber Monday email experience, while clearly communicating the offer.

• Offer: 20% off with code SPICEISNICE20, ending tonight at midnight
• Design: Pixel art style with bright colors and arcade game references
• Urgency: “ENDS TONIGHT” prominently displayed with specific midnight deadline
• Mobile/Accessibility: Vertical layout with large product images
• Why it works: The gaming theme creates an emotional connection, while “Missed out on Sauce Saturday?” reels in consumers who had previous doubts

Steal this idea: Use themes that resonate with your audience’s interests. Connect current offers to previous campaigns using different messaging angles to re-engage customers who need additional motivation.

9. Emphasize value for subscription services

Noom adapts its Cyber Monday email for subscription services by emphasizing value over urgency while maintaining promotional momentum.

• Offer: Four months free with the purchase of a six-month plan using code SMLS-DVS
• Design: Clean, health-focused layout with an image of a person and a clear value proposition
• Urgency: Deadline specified as “Wed, Dec 4 at midnight” for extended conversion window
• Mobile/Accessibility: Simple design with prominent CTA buttons and clear offer details
• Why it works: The email focuses on health transformation value rather than just savings, which is appropriate for wellness services

Steal this idea: For subscription services, emphasize the value received rather than money saved. Extended deadlines can be more effective than same-day pressure.

10. Leverage premium brand positioning

MasterClass leverages instructor celebrity status while creating urgency around its premium educational content.

• Offer: 50% off annual membership, ending tonight
• Design: High-quality instructor photos with dark, premium aesthetic
• Urgency: “ENDS TONIGHT” heading and “Deal ends tonight” copy to trigger FOMO
• Mobile/Accessibility: Clean layout showcasing instructor diversity and course variety
• Why it works: Celebrity instructor images create aspirational appeal, while clear deadline drives immediate action

Steal this idea: Use your strongest brand assets (products, team, results) as visual focal points. Premium positioning can justify higher prices even during sales.

11. Use bold design for inbox standout

This Omnisend template showcases oversized typography and bright colors to create an unmistakable Cyber Monday presence in crowded inboxes.

• Offer: 50% off everything with code CYBERMONDAY at checkout
• Design: Vibrant lime green and white color scheme with well-contrasting CTA buttons
• Urgency: “Finally here” suggests a long-awaited arrival of an event
• Mobile/Accessibility: Clear category segments (accessories, shoe collection) with clear CTA
• Why it works: The bold design ensures visibility in crowded inboxes, while category buttons simplify shopping navigation

Steal this idea: Use bold typography and colors that demand attention. Category navigation helps customers find relevant products quickly.

12. Combine contests with sales promotion

True Grit combines its Cyber Monday sale with a contest giveaway, creating multiple engagement opportunities.

• Offer: iPad Pro giveaway plus 50–70% off sale continuation
• Design: Retro computer interface styling with clear giveaway details
• Urgency: “Cyber Monday is here” timing with ongoing mention of a sale
• Mobile/Accessibility: Clear contest entry information with prominent sale CTA
• Why it works: The giveaway adds excitement beyond just discounts while maintaining focus on the sale

Steal this idea: Contests can amplify your Cyber Monday email engagement beyond just sales. Make sure both elements (contest and sale) are clearly presented.

13. Integrate messaging with lifestyle imagery

Specialized integrates its Cyber Monday message into lifestyle photography using creative text placement and cycling-related imagery.

• Offer: Up to 50% off select bikes with free shipping and 0% financing through Klarna
• Design: Lifestyle cycling photos with “CYBER MONDAY” text creatively integrated into scenes
• Urgency: “ONE DAY ONLY EXCLUSIVE DEALS” emphasizes scarcity and exclusivity
• Mobile/Accessibility: Vertical layout optimized for mobile viewing with clear offer details
• Why it works: The lifestyle imagery shows products in use, while creative typography maintains Cyber Monday visibility

Steal this idea: Integrate promotional text into lifestyle imagery that shows your products being used. Multiple payment options can reduce purchase friction.

14. Focus on delivery deadlines over discounts

This Omnisend template emphasizes delivery deadlines for holiday gift-giving while showcasing drone technology. The focus shifts from discount savings to delivery timing, which is critical for holiday gift purchases.

• Offer: Last chance for holiday delivery with specific shipping deadline dates
• Design: Tech-focused design with drone imagery and a clear delivery timeline
• Urgency: “Last Chance for Holiday Delivery!” addresses gift-giving deadlines
• Mobile/Accessibility: Clear shipping cutoff dates (12/16 Canada, 12/19 USA) with prominent CTAs
• Why it works: The focus shifts from discounts to delivery timing, which is essential when purchasing holiday gifts

Steal this idea: For physical products, delivery deadlines can create more urgency than discount expiration. Include specific shipping cutoff dates.

15. Position products as ongoing gifts

Cometeer frames its Cyber Monday offer around gift-giving while showcasing product variety and bundling options.

• Offer: Free mug or tumbler with a monthly subscription purchase of over $96
• Design: Yellow background with clear product photography and gift messaging
• Urgency: “While supplies last” creates inventory-based scarcity
• Mobile/Accessibility: Clean layout with prominent product benefits and gift positioning
• Why it works: The email positions coffee subscriptions as thoughtful gifts while offering practical add-ons

Steal this idea: Frame subscription or consumable products as ongoing gifts. Free add-ons can increase perceived value without incurring major cost increases.

What Cyber Monday email subject lines get opens?

Your subject line determines whether customers even see your Cyber Monday offer, considering how flooded inboxes are during peak shopping periods. 

The best Cyber Monday email subject lines share common elements that drive opens. They use action words that suggest immediate benefit, create urgency through time-sensitive language, and offer clear value propositions that customers can quickly evaluate.

Short subject lines between two and six words often perform better than longer ones. That’s because they display fully on mobile devices and allow a larger preview text.

Mobile email clients typically show 25–30 characters of subject line text, making brevity essential for full message delivery. However, the subject line length should also match your brand voice and customer expectations.

Testing subject lines before your campaign launches can dramatically improve open rates and overall campaign performance. A/B testing different approaches on small segments of your list allows you to identify winning formulas before sending to your whole list.

Omnisend’s subject line tester lets you test different options and see which version resonates best with your audience.

Here are proven Cyber Monday subject line formulas organized by strategy, with copy-ready examples you can adapt:

Urgency

Urgency-based subject lines create immediate pressure to open and act by suggesting that delay will result in missed opportunities. These work especially well for same-day or limited-time offers where the time constraint is real and meaningful.

The psychological principle behind urgency marketing is scarcity bias, where people assign higher value to things that appear to be in limited supply or available only for a limited time.

VIP/early access

VIP messaging makes customers feel special while creating exclusivity around your offers. This taps into the psychological principle that people value what seems exclusive or limited to select groups.

These subject lines work particularly well for loyalty program members, repeat customers, or subscribers who have shown high engagement with previous campaigns.

Delivery/cutoffs

Delivery-focused subject lines are particularly effective for physical products, where shipping deadlines are crucial for holiday gifting. However, they also create urgency around service delivery or digital product access.

These subject lines shift focus from discount savings to time-sensitive logistics, often proving more encouraging for customers who prioritize convenience and reliability over price.

Bundles/threshold offers

Bundle and threshold messaging encourages larger purchases while clearly communicating the value proposition. This makes customers feel good about spending more to gain better deals.

These subject lines work particularly well for brands with complementary products or product groupings that customers might naturally purchase together.

The psychology behind bundle offers is anchoring bias. This is where customers compare the bundle deal to the individual product prices, making the combined offer appear more valuable.

Emoji-light options

Some brands prefer cleaner subject lines without emojis to maintain a more professional appearance or avoid potential deliverability issues with certain email clients.

These options maintain impact through strategic word choice and sentence structure rather than visual elements. They rely on language psychology and emotional triggers.

Emoji-free subject lines can actually perform better for certain audiences, particularly B2B customers or more conservative demographics who might view emojis as unprofessional or gimmicky.

Remember to optimize subject lines with your specific audience in mind. You can use Omnisend’s AI subject line generator to create compelling options that are tailored to your brand’s voice.

When should I hit send?

Timing is one of the most crucial elements in your Cyber Monday marketing campaign. You want your emails to land when customers are most likely to check their inboxes and take action.

Research shows the best times to send Cyber Monday emails are 2 PM, 5 PM, and 8 PM in your customers’ local time zones. However, you should test these times with your specific audience since behavior varies by industry and customer demographics.

The extended Cyber Monday period requires a strategic cadence over several days. Start teasing your offers from Friday through Sunday, leading up to Cyber Monday.

Launch your main email campaign Monday morning between 6 AM and 9 AM, then again in the afternoon between 2 PM and 3 PM.

Send your final “last-chance” email Monday evening between 6 PM and 9 PM, with an 8 PM spike often performing best.

Here’s your detailed Cyber Monday email timing playbook with strategic considerations:

• Pre-dawn VIP sends (6–7 AM Monday): Reach early risers and people checking email before work. This works especially well for VIP or early access campaigns targeting your most engaged customers who expect special treatment. 
  
  These subscribers often check email first thing in the morning and appreciate getting first access to deals. Consider offering exclusive early access or bonus discounts for this segment to reward their loyalty.
• Midday test sends (12–2 PM Monday): Capture lunch-break browsers and people checking personal email during work hours. This timing often sees strong engagement from office workers who use lunch breaks for personal shopping and email checking. 
  
  The midday send can also serve as a reminder for people who saw your morning email but didn’t have time to shop, providing a second touchpoint.
• Evening push sends (5–8 PM Monday): Hit customers when they’re settling in at home and have time to browse and shop. The 8 PM slot often performs best for final purchase decisions because customers have completed their daily responsibilities and can focus on shopping without distractions. 
  
  Evening sends also work well for mobile browsing as people relax with their phones.
• Final last chance (8–10 PM Monday): Create final urgency for procrastinators and people who need one more nudge to complete their purchase before offers expire. 
  
  This send should target people who engaged with previous emails but haven’t yet made purchases. It should use stronger urgency language and potentially include additional incentives, such as free shipping or bonus items, to close the sale.

Remember to use timezone optimization to ensure your emails arrive at the right local time for each customer.

Omnisend’s timezone optimization (TZO) feature automatically adjusts send times based on subscriber locations, maximizing your open rates across different regions.

Also, mobile users check their email throughout the day, so multiple send times can capture different browsing behaviors. Test your timing with small segments first, then scale up your best-performing time slots for maximum impact.

What is the three-email sequence?

A well-planned email automation sequence captures more Cyber Monday sales than single-blast email marketing campaigns. This three-email approach builds anticipation, launches your main offer, and creates final urgency before your deadline expires.

Teaser (Sunday–Monday, pre-Cyber Monday)

Your teaser email should build anticipation without revealing the full offer, creating curiosity that primes customers for the main campaign. Send this 1–2 days before Cyber Monday to warm up your audience and get them thinking about shopping.

• Trigger rules: Send to your active subscriber list, excluding recent purchasers who may not need additional offers or customers who have already received other promotional content recently
• Segments: Target engaged subscribers who opened emails in the past 30 days for best results, but also create a separate segment for dormant subscribers with different messaging that focuses on re-engagement
• Subject line angles: Use curiosity-driven lines like “Something big is coming on Monday” or “Your exclusive preview arrives tomorrow” that create anticipation without revealing specific offers or pricing
• SMS/push reinforcement: Send a short text reminder 24 hours later to subscribers who didn’t open the email, using different messaging that complements rather than repeats the email content
• Order cutoff messaging: Mention that delivery deadlines are approaching for holiday gifts without creating false urgency about your own sale timing, and include general guidance about shipping timelines

Launch (Monday AM/PM)

Your launch email delivers your main Cyber Monday offer with full details, pricing, and clear calls to action.

• Trigger rules: Send the morning version to all subscribers and the afternoon version only to non-openers of the morning email to avoid annoying customers who have already engaged with your email
• Segments: Customize offers based on purchase history, with VIP customers getting exclusive early access or better discounts, or special product bundles not available to general subscribers
• Subject line angles: Lead with value and urgency using lines like “50% off everything starts now” or “Your Cyber Monday deal is here” that immediately communicate the benefit and timing
• SMS/push reinforcement: Send mobile notifications to high-value customers who haven’t engaged after four hours, using different messaging angles that emphasize mobile-specific benefits like easy one-click purchasing
• Order cutoff messaging: Include specific shipping deadlines and delivery dates for holiday orders, broken down by shipping method and geographic region, to help customers make informed decisions

Last-call (Monday evening)

Your final Cyber Monday email creates last-chance urgency for customers who haven’t purchased yet, using FOMO strategies and different incentives to convert hesitant customers.

• Trigger rules: Send only to subscribers who received previous emails but haven’t made a purchase yet, using purchase data to exclude customers who already bought and avoid sending unnecessary messages
• Segments: Use different urgency levels for engaged vs. less-engaged subscribers, with stronger language and additional incentives for fence-sitters who have shown interest but haven’t acted
• Subject line angles: Create final urgency with lines like “Four hours left” or “Last chance ends at midnight” that include actual countdown elements when possible
• SMS/push reinforcement: Send final mobile reminders to cart abandoners and previous customers, using direct language that highlights the deadline without being pushy or aggressive
• Order cutoff messaging: Emphasize that this is the last opportunity for both Cyber Monday pricing and guaranteed holiday shipping, creating dual urgency around both savings and delivery timing

This Cyber Monday email sequence lets you capture customers at different decision-making stages while avoiding message fatigue from too many emails.

Why use Cyber Monday email templates?

The last thing you need during the busiest shopping period is stressing about email design. Professional email templates give you a major head start since they’re already tested for delivery across devices and optimized for engagement.

Ready-made templates let you focus on crafting your message and offers instead of worrying about button placement or image sizing. These Cyber Monday designs are structured to highlight your promotions effectively while maintaining a professional look.

Omnisend offers Cyber Monday email templates that you can customize within minutes to align with your branding. You can add countdown timers, product listings, and discount codes to make your emails shoppable and engaging without starting from scratch.

Here are the key benefits of using professional templates:

• Save build time: Skip the design process and launch campaigns faster during critical shopping periods
• Responsive and mobile-first: Templates work perfectly on all devices, which is crucial considering mobile devices drive notable Cyber Monday sales
• Dynamic sections: Built-in countdown blocks and product showcases create urgency and drive immediate action

Templates also ensure consistency across your email campaigns while meeting technical requirements for deliverability. This means your emails are more likely to reach inboxes instead of getting filtered into spam folders.

Template 1: Minimalist discount focus

Template 2: Product showcase grid

Template 3: Countdown timer urgency

Meanwhile, here’s a great Cyber Monday email example showcasing multiple discount tiers, aiming to attract shoppers with varying desires and availability:

How do I stay out of spam?

High email volume during Cyber Monday increases your risk of landing in spam folders. Major email providers, such as Gmail and Outlook, become more stringent during peak shopping periods when there are increased spam attempts.

Your sender reputation plays a key role in email deliverability during these high-volume periods.

Email providers track how recipients interact with your messages over time, building a score that determines inbox placement. Poor engagement or spam complaints can quickly damage this reputation.

Also, content quality matters just as much as technical setup for avoiding spam filters.

Modern spam detection systems analyze both your sending patterns and message content to make filtering decisions. They look for signs of legitimate business communication versus mass marketing attempts.

Use this Cyber Monday email deliverability checklist to ensure your campaigns reach customers’ inboxes:

• Use a warmed sending domain with a good reputation history
• Remove inactive and bounced email addresses from your lists
• Throttle sending speed to avoid volume-based spam triggers
• Avoid ALL-CAPS text and excessive punctuation marks in subject lines
• Use the email subject line best practices and align the content with your email body message
• Send seed tests to major email providers before full campaign launch
• Monitor your sender reputation and delivery rates during campaigns
• Include clear unsubscribe links and honor requests immediately

Should I add SMS or push notifications?

SMS and push notifications can significantly lift your Cyber Monday email marketing results when used strategically alongside email campaigns. These channels typically have higher open rates and create additional touchpoints with customers during peak shopping periods.

The best moments to trigger SMS or push notifications include cart abandonment reminders, shipping deadline alerts, and final hours before sales end. These messages work especially well for time-sensitive offers where immediate action matters most.

Follow proper opt-in etiquette by only messaging customers who explicitly agreed to receive SMS or push notifications. Respect frequency limits and focus on your most important messages to avoid overwhelming subscribers.

Do send SMS/push for:

• Cart abandonment within two to four hours of leaving items behind
• Final deadline reminders in the last six hours of your sale
• Shipping cutoff alerts for customers browsing but not buying
• Flash sales or inventory alerts for highly engaged customers

Don’t send SMS/push for:

• General promotional content that works better in email format
• Customers who haven’t opted in or have low engagement scores
• More than two to three messages per day during peak periods
• Content that requires a detailed explanation or multiple product options

A simple omnichannel flow might include an email announcement, an SMS reminder four hours later for non-openers, and a push notification to emphasise the final deadline urgency. This sequence captures customers across different communication preferences and device usage patterns.

Wrap up

Successful Cyber Monday email campaigns combine compelling offers, strategic timing, and professional execution. The brands that win during this critical shopping period understand that preparation and testing make the difference between good results and great ones.

Choose a template, schedule the three-email sequence with timezone optimization, test two or three Cyber Monday subject lines with the Omnisend tester, and add SMS and push notifications for cart abandoners and final deadline reminders.

Start implementing these strategies now to ensure your Cyber Monday email campaign delivers the results your business needs this holiday season.

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