23 best ecommerce influencers to follow in 2025

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The ecommerce landscape is booming. For some brand owners, it’s been a challenge to cut through the noise and reach their target audience. That’s where ecommerce influencers come in. 

These social media stars have a dedicated following that trusts their product recommendations and strategic advice. Following these influencers can help you become knowledgeable on everything from maximizing your marketing strategies to staying on top of the latest trends.

In this article, we’ll unveil a curated list of the 23 best ecommerce influencers to follow in 2025. Each one brings a wealth of experience and a unique viewpoint to help you stay ahead in the dynamic world of ecommerce.

Best ecommerce influencers

Here are the 23 most inspiring and insightful ecommerce influencers you should follow. From industry titans to rising stars, they cover a broad range of expertise. Use them as inspiration and knowledge sources for your ecommerce journey.

1. Tobias Lütke — CEO & co-founder of Shopify

Tobias Lütke is the mastermind behind the leading ecommerce platform, Shopify. A visionary, he went from a self-taught coder to running Canada’s most valuable company, with a market capitalization of more than $200 billion. 

Tobias shares invaluable insights on building and running online businesses. Follow him for fresh takes on industry trends and updates on what Shopify is cooking up.

• X (Twitter): @tobi
• LinkedIn: in/tobiaslutke
• Instagram: @tobi 

2. Chase Dimond — ecommerce email marketing

Chase Dimond is a master of email marketing in the ecommerce space. He’s earned over $200 million in client email revenue. With his strategies, businesses have achieved remarkable engagement and conversion rates. 

Follow Chase for actionable email tips, data-driven insights, and expert advice. His strategies can help you turn your email subscribers into loyal customers.

• X: @ecomchasedimond
• Instagram: @chasehunterdimond
• LinkedIn: in/chasedimond
• YouTube: @ChaseDimond

3. Jordan Welch — Shopify ecommerce influencer

Jordan Welch is a Shopify expert and ecommerce influencer. He shares valuable insight on building and growing online stores. 

On his YouTube channel and Instagram, Welch shares practical advice and success stories. He also discusses the latest Shopify trends, ranging from designing a Shopify store in minutes to dropshipping strategies and more. 

• Instagram: @jordanwelch 
• YouTube: @JordanWelch

4. Hiten Shah — SaaS and analytics expert

Hiten Shah is a serial entrepreneur and product expert. He founded two leading SaaS companies: CrazyEgg, an analytics tool, and KISSmetrics, a marketing optimization tool. Shah currently serves as the CEO at Nira. 

He’s well-versed in analytics, marketing, and user experience. This makes him a go-to resource for entrepreneurs looking to optimize their online presence. 

• X: @hnshah
• LinkedIn: in/hnshah

5. Armando Roggio — experienced ecommerce marketing pro

One of the most prolific ecommerce bloggers, Armando Roggio has written over 1,300 articles for Practical Ecommerce. He’s known for his deep insights and practical advice on digital marketing strategies. Armando’s extensive experience as a merchant and developer makes him a go-to source for actionable ecommerce strategies.

• X: @EcommerceBoy
• Blog: muckrack.com/armando-roggio 
• LinkedIn: in/armandoroggio

6. Ecom King — YouTube ecommerce influencer

Kamil Sattar, also known as the Ecom King, is a British entrepreneur. He has founded and partnered with six companies, including Fadcloset. In fact, his dropshipping ventures have generated over $5 million annually. 

Sattar is your go-to guy for a trove of free educational content, especially on YouTube. He covers topics ranging from product research and sourcing to paid advertising strategies. 

• YouTube: @THEECOMKING
• X: @kamil_sattar

7. Davie Fogarty — ecommerce YouTuber & entrepreneur

Davie Fogarty is a multi-million-dollar brand creator and a judge on Shark Tank Australia. He’s the brains behind 10+ consumer brands, including The Oodie, Pup Naps, and Calming Blankets. 

His journey from business failures to success is a testament to the power of resilience and innovation in ecommerce. Davie also shares practical insights on YouTube. 

• YouTube: @DavieFogarty
• LinkedIn: in/daviefogarty
• X: @daviefogarty

8. Nathan Nazareth — ecommerce & dropshipping expert

At just 23 years old, Nathan Nazareth has built many successful dropshipping stores. He shares his wealth of knowledge and strategies across various platforms. 

While Nathan mostly shares business tips, product reviews, and insights on YouTube, he also uses TikTok for ecommerce. Follow him to see how far you can go with dedication and the right strategies.

• YouTube: @Nathannazareth
• Instagram: @nathanazeth
• TikTok: @nazarethliving

9. Ac Hampton — ecommerce mentor & YouTuber

Ac Hampton is an influential YouTuber in the ecommerce space. He shares valuable insights and strategies for building and scaling successful online businesses. 

He covers everything from mastering Shopify and dropshipping to running TikTok ads. He’s also the founder and CEO of Supreme E-com, an ecommerce marketing and mentorship program. 

• YouTube: @AcHampton
• Instagram: @Ac_Hampton
• TikTok: @ac_hampton

10. Sebastian Esqueda — ecommerce & dropshipping influencer

Sebastian Esqueda is a popular ecommerce strategist. He’s known for turning a modest, less than $50 investment into a multi-million dollar business. 

He shares his expertise on dropshipping across various social media platforms, including TikTok dropshipping. This makes him a great resource for aspiring entrepreneurs. 

• YouTube: @SebastianEsqueda
• Instagram: @sebastianesquedaa
• TikTok: @sebastianesquedaa

11. Gary Vaynerchuk — serial entrepreneur & marketing maverick

Gary Vaynerchuk (aka GaryVee) is a powerhouse of entrepreneurship and social media strategy. He has millions of followers across all major social media platforms. For example, he has 10 million followers on Instagram as of this writing. 

His journey from wine critic to digital marketing leader is inspiring. However, it’s his candid advice on branding and business growth that makes him one of the best ecommerce influencers to follow. Professionals and budding entrepreneurs alike will find value in GaryVee’s insights.

• YouTube: @garyvee
• Instagram: @garyvee
• LinkedIn: in/garyvaynerchuk
• TikTok: @garyvee
• X: @garyvee

12. John Santos — ecommerce & fashion influencer

John Santos is a prominent ecommerce and fashion influencer who shares insights on building successful online fashion brands. His content focuses on branding, marketing strategies, and industry trends. From how to start a luxury clothing brand with $100, to expensive mistakes to avoid, Santos provides valuable guidance for fashion entrepreneurs.

• YouTube: @johnxsantos 
• Instagram: johnxsantos
• LinkedIn: in/johnxsantos

13. Sebastian Ghiorghiu — digital entrepreneur & dropshipping expert

Born to poor immigrant parents, Sebastian Ghiorghiu shares his journey and expertise in dropshipping and digital entrepreneurship. With his practical and inspirational content on YouTube, Sebastian has become a go-to mentor for digital business strategies. He shares tips on businesses you could start as a side hustle or ways to get rich off the AI revolution.

• YouTube: @SebastianGhiorghiu
• TikTok: @officialsebghiorghiu
• Instagram: @sebb
• X: @Cbassg16

14. Santrel Media — digital marketing & ecommerce tips

Founded by Mike and Nate O’Brien, Santrel Media simplifies digital marketing for the masses. It provides comprehensive reviews, tutorials, and guides related to website building and affiliate marketing. 

Anyone looking to enhance their digital presence can benefit from following Santrel Media. The duo also cover tips for making money on Instagram and forming business structures (LLCs).

• YouTube: @SantrelMedia 

15. Austin Rabin — brand building & DTC expert

Austin Rabin is a YouTube influencer with a successful track record. He specializes in brand building and DTC (direct-to-consumer) strategies. He also shares valuable insights and strategies on his YouTube channel. 

His goal is to help others achieve the “laptop lifestyle” and become their own bosses. He combines practical advice with personal success stories.

• Instagram: @austin.rabin
• YouTube: @AustinRabin
• TikTok: @austinguides 

16. Gretta van Riel — serial ecommerce founder

Gretta van Riel stands out for her ability to turn ideas into successful ecommerce brands. Her brand, SkinnyMeTea, won Shopify’s Build-a-Business competition. 

Gretta has gone on to build more businesses, such as The 5th and Drop Bottle. Her expertise in influencer marketing makes her an invaluable resource for ecommerce strategies.

• Instagram: @gretta
• LinkedIn: in/grettavanriel
• X: @grettavanriel

17. Hannah Gardner — Etsy ecommerce strategist

Hannah Gardner’s journey to building a million-dollar Etsy business is nothing short of inspiring. Her YouTube channel is a goldmine for Etsy and Shopify ecommerce sellers seeking to replicate her success. 

She offers insights into product development, market trends, and sales strategies. These are crucial for entrepreneurs ready to scale their online businesses.

• YouTube: @EcomHannah
• TikTok: @ecomhannah

18. Shopify Success — ecommerce tutorials & tips

Julia’s Shopify Success channel is an essential follow for anyone interested in mastering the Shopify platform. The content is rich with tips and tricks for optimizing online stores, driving sales, and enhancing customer experiences. It’s a go-to resource for both new and established ecommerce businesses.

• YouTube: @Shopify-Success 

19. Ezra Firestone — scaling & growth hacking

Ezra Firestone is renowned for building and scaling eight-figure ecommerce businesses. He offers a comprehensive approach to ecommerce education through Smart Marketer. This platform offers courses and training to empower business owners to grow their brands. 

The goal? To achieve financial freedom. Expect practical advice on growth hacking strategies, marketing automation, and building high-converting sales funnels.

• Blog: SmartMarketer.com
• LinkedIn: in/ezrafirestone
• Instagram: @ezrafirestone 
• YouTube: @TheSmartMarketer

20. Kunle Campbell — ecommerce growth consultant

Kunle Campbell is an ecommerce growth consultant and author. He also hosts the 2X eCommerce Podcast, where he shares expert advice on scaling online businesses. 

His actionable insights span marketing, conversion rate optimization, and customer acquisition and retention. He helps ecommerce entrepreneurs who want to achieve sustainable growth via analytics.

• Blog: 2xecommerce.com
• LinkedIn: in/kunlecampbell 
• Instagram: @kunlec
• X: @KunleCampbell 

21. Tanner Planes — digital dropshipping pioneer

Tanner Planes has made a significant impact in the ecommerce space with his innovative approach to digital dropshipping. This strategy involves retailers selling digital products without owning the inventory themselves. 

Tanner offers a straightforward approach and actionable advice on this somewhat novel model. Follow him for insights on product selection, store optimization, and scaling techniques.

• YouTube: @TannerPlanes
• Instagram: @digitaldropshippers, @tannerplanes
• TikTok: @digitaldropshipping, @tannerplanes

22. Nick Peroni — ecommerce strategies, Shopify scaling, & Facebook ads

Nick Peroni is an ecommerce guru and creator of Ecom Empires. He’s known for his expertise in Shopify scaling and Facebook advertising. His YouTube channel offers in-depth tutorials and strategies for optimizing ecommerce businesses. 

In particular, he focuses on leveraging Facebook Ads for rapid growth. He also explores customer acquisition in the competitive online retail landscape.

• YouTube: @nickjperoni
• Instagram: nickjperoni
• Facebook: @nick.peroni

23. Noah Kagan — online entrepreneur & marketing guru

Noah Kagan is a serial entrepreneur and ecommerce innovator. He’s best known as the founder of AppSumo and Sumo.com. His unique insights into business growth, marketing strategies, and product development are invaluable. 

Ecommerce entrepreneurs looking to scale their businesses quickly will enjoy his content.

• Blog: noahkagan.com
• LinkedIn: in/noahkagan
• YouTube: @noahkagan
• Instagram: @noahkagan
• TikTok: @noahkagan
• X: @noahkagan

Wrap up

These ecommerce influencers are a treasure trove of knowledge for businesses seeking practical advice. They provide crucial insights into marketing, product and platform optimization, and business growth. 

By following the top ecommerce influencers in this list, you can stay ahead of trends and gain actionable insights to help you achieve ecommerce success in no time.